Articles - Page 151

Agentic AI for Agencies in 2026

bmckeiver

<a href="https://www.cmscritic.com/eden" target="_blank">Eden</a> is a unique new CMS from Durham, North Carolina based firm, Preation.
What makes it unique in a sea of content management systems you ask? Let us show you.
First off, anyone can create a free trial account (no credit card required) by accessing the <a href="../eden" target="_blank">Eden</a> website.
Once you've done so, you'll enter the dashboard which provides an overview of available options:

The dashboard gives you quick updates from the Preation team as to what has changed recently, as well as site statistics (if you scroll down you will see these):

Exploring the various options, there is an Album link which will allow you to define an album for your media as well as create and select a folder.
Next there is an authentication tab where you can define which user roles are able to see various areas of the CMS.
There is then a calendar feature which lets you define and categorize events with quite a bit of detail (Note: screenshot does not show all available options as it would be too long ):

Following the calendar is the file manager which gives you an interface where you can import images from a URL or select files individually.
The file manager is very fast and works very well.

Selecting multiple files with the ctrl-key and uploading them worked without issue as you can see from the 3 images we randomly selected below. They were all uploaded quickly and the system provides nail shots of each.
They can then be renamed and descriptions added:

Form management is the next selection in the dashboard. From here you can create as many custom forms as you like and the system will provide you with plenty of options to adjust them to your needs:

Next is the optimization tab which shows your calculated SEO scores for each of your pages:

Now here's our favorite part of this system.. the Page tab.
This tab shows you the hierarchy of your website represented as follows:

What's neat about this is the way they have handled the content and page editing.. clicking on any of the pages presents a dialog with options.

Selecting the settings option will provide you with the following options:
<ul>
<li>Name</li>
<li>Description</li>
<li>Layout (you can select the number of columns)</li>
<li>Page type</li>
<li>Whether or not to show the page in navigation</li>
<li>SEO info such as page title, keywords, description, SEO target keywords, optimization info, and more.</li>
<li>Analytics code entry (for Google Analytics)</li>
<li>Copyright information</li>
<li>Logo selection and Header image</li>
</ul>
Selecting the edit option lets you get your hands dirty and begin building your pages / content:

What's unique is that as you are populating the page with content, the SEO value is being analyzed and presented in real time to give you an idea as to how well you can expect your site to perform. We're not sure how accurate it is and what it is judging based on but it's a nice feature and we certainly appreciate having it as a guide.
The theme tab has a few themes which you can select from to give you a starting point for your site:

The final two options include user management and URL management and are pretty straight forward.
Pro's
<ul>
<li>Easy to use</li>
<li>Quick and responsive</li>
<li>Reasonably priced</li>
</ul>
Con's
<ul>
<li>No integrated CSS or HTML editing</li>
</ul>
Overall, it's a great starter system and being that you can upload your own designs to use with the system, the lack of integrated CSS and HTML editing isn't a massive issue but it would be nicer if it was included.
Eden is definitely a step in the right direction for ease of use and we can only hope that they keep improving.
<a href="https://www.cmscritic.com/eden">Check it out for yourself.</a>

Eden CMS Review

mike-johnston

Adobe today announced the integration of two big content solutions, its <a href="http://www.adobe.com/products/digital-publishing-suite-family.html" target="_blank">Adobe Digital Publishing Suite</a> (DPS) with <a href="http://www.adobe.com/solutions/web-experience-management.html" target="_blank">Adobe Experience Manager</a>, part of the Adobe Marketing Cloud.
Adobe's integration was designed for both publishers and brands to deliver content-centric apps, dramatically reduce publishing costs across channels and utilize app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. 
 So, let's get into exactly what's new. 
<h2>Faster App Content Authoring &amp; Brand Consistency </h2>
This new integration, in combination with <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com%2Fsolutions%2Fdigital-analytics.html&amp;esheet=50813174&amp;newsitemid=20140226006784&amp;lan=en-US&amp;anchor=Adobe+Analytics&amp;index=4&amp;md5=d4080747a3211a8619358cc9767d8845" target="_blank">Adobe Analytics</a>, enables publishers and brands to create, deliver and measure experiences across content-rich apps, like digital magazines and the Web, using  just one set of assets in the process.
 As a result, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices.
Now, the combination of DPS and Experience Manager allows organizations to deliver relevant, timely branded content by:
<ul>
<li>
 Authoring compelling app content faster —using Adobe Experience Manager’s intuitive, drag-and-drop interface, content and creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS. Templates are uploaded as articles into an existing .folio within DPS for publishing to tablets, smartphones and the Web. Responsive templates automatically size to different mobile screen sizes allowing organizations to design once and streamline content publication to multiple devices and the Web.
</li>
<li>
 Decreasing publishing costs across channels —creative teams, production staff and business managers can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
</li>
<li>
 Maintaining a consistent brand and user experience —production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com%2Fsolutions%2Fweb-experience-management%2Fdigital-asset-management.html&amp;esheet=50813174&amp;newsitemid=20140226006784&amp;lan=en-US&amp;anchor=Digital+Asset+Management&amp;index=7&amp;md5=4cb157ed8d8d05b650850cdd0d0a5f86" target="_blank"> Digital Asset Management</a>.
</li>
</ul>
<h2>A Time &amp; Money Saver</h2>
Regarding the announcement, Nick Bogaty, head of digital publishing for Adobe, had this to say: 
<blockquote>
“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time. That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage, helping save time and money and providing a competitive brand advantage.”
</blockquote>
As the quote implies, publishers and brands can look forward to a streamlined content production process across channels, which will naturally result in savings to both time and money.
In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. 
The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience. 
 For more information on the Integration, check out the <a href="http://blogs.adobe.com/digitalpublishing/" target="_blank"> official Adobe DPS Blog</a>.

Adobe Announce Integration of Adobe Digital Publishing Suite & Adobe Experience Manager

PaperThin Inc., a leading cloud-based Web content management solution provider, today announced the launch of its <a href="http://www.paperthin.com">CommonSpot</a>™ Winter 2012 release. This is the first in the company’s strategy to issue more frequent releases per year using a new Winter, Spring, Summer, and Fall naming convention. Geared towards marketers, features in the Winter 2012 release help marketers fully realize their Web strategies and drive high impact results. Key new marketing features include:
Visitor Context Rules—Marketers can easily deliver targeted content to site visitors based on the context of their Web activity, such as entering through a specific landing page, search term or referring URL; the presence of cookies from email campaigns or site actions; visits from a specific IP address, and so on. This provides for a more personalized visitor experience that drives higher conversions.
Google Analytics Integration—Marketers can conveniently view Google page analytics, graphs, and reports while authoring a page and use that insight to optimize content for better marketing results. Tied in with content’s version history, marketers can now see how changes to content affect analytics.
SEO Redirect Support and Vanity URLs—Appropriate SEO redirects are automatically created as content is moved or renamed within a site, thus preserving search engine rankings. Additional tools also allow marketers to easily create and manage legacy or vanity page redirects to improve branding or create short aliases for long URLs.
In addition to new marketing features, the Winter 2012 release also includes several platform updates (including Google Chrome and Mac Safari browser support, updated browser support for Firefox 10, and beta-level support for running under the Railo open source CFML engine), as well as numerous customer requested feature enhancements (such as multi-file uploads through a drag-and-drop interface, new reports to easily see all content scheduled for publication or expiration, improved cache management, and site performance options).
<blockquote>
“This release represents a significant leap forward in our product strategy to deliver a continuously evolving and comprehensive suite of features that help marketers achieve impactful results from their digital marketing efforts while delivering outstanding Web experiences to customers,” said Todd Peters, president and founder of PaperThin.
</blockquote>
About CommonSpot:
CommonSpot is a secure Web platform that includes a powerful content management solution, a suite of marketing solutions, Web 2.0 and social media apps, and an open-source application development framework that allow organizations to create world-class Web experiences. CommonSpot features a marketing suite that helps organizations increase site traffic, brand loyalty, and conversion rates. Its intuitive user interface allows everyday users to easily publish Web content via any delivery channel (social media, streaming media, video, mobile, etc.). And results from customers indicate that CommonSpot gives IT the ability to create and deploy tailored functionality 50% faster than the norm, and at half the cost—whether deploying out-of-the-box apps, designing new ones, or importing and exporting apps. Available on premises or in the cloud, CommonSpot serves as a Web foundation that puts power into the hands of marketers for amazing digital results.

Marketers Analyze, Optimize, and Personalize Websites Using New CommonSpot Release by PaperThin

OpenText  has announced enhancements to the OpenText Online Marketing solution that helps marketing organizations transform ordinary Web sites into dynamic, exceptional customer experiences across Web, social, mobile, print and more. The new capabilities in OpenText Web Experience Management pave the road to new customers, boost loyalty among existing customers, and demonstrate the value of digital marketing efforts.
The days are long gone when marketers could count on an email campaign, and a basic corporate website to drive results. Today's media campaigns must deal with the complexity of an engaged, always on, always connected society with an ever-cautious eye on customer experience, brand consistency and governance.
<blockquote>
“Increasingly, companies are making it an imperative to not only understand expectations that customers have of their brand, but also deliver on those brand expectations through all of the different channels,” said Forrester Research, Inc.* “Customers are on the empowerment side: They have lots of choices, it has become easier to switch, they have a powerful voice, and they demand more. Companies are on the engagement side; the smart ones realize that new interaction channels open up new opportunities to deliver value in the context in which customers use their products or services.”
</blockquote>
The OpenText Online Marketing solution is designed to meet marketing's needs in this multi-channel world. Instead of attempting to cobble together campaigns, or simply skipping channels completely because of cost or platform limitations, marketers can use this solution to target and reach diverse online audiences with consistent messages whether those audiences are on social media, mobile devices or elsewhere, such as partner and affiliate sites.
Further, OpenText Online Marketing supports a closed loop marketing process that lets marketers plan marketing campaigns, attract high-value visitors, convert them into loyal customers and measure the return on marketing investment (ROMI) gained from online programs. The solution can adapt to any organizational size or complexity, making it the premier choice for global entities with intricate marketing and governance requirements.
<blockquote>
“It almost goes without saying that CMOs in today's world are tasked to deliver measurable returns for their digital marketing programs. This entails reducing customer acquisition costs, increasing customer loyalty and maximizing the lifetime value of the customer,” said James Latham, Chief Marketing Officer, OpenText. “By bringing Web, social and mobile activities together, we are giving marketing executives the ability to not only roll out successful multi-channel marketing initiatives, but to demonstrate their value.”
</blockquote>
OpenText customer experience solutions are used by some of the largest brands in the world including major hotel chains, multi-national consumer product companies, major automobile manufacturers, and global restaurant chains among many others. More than 95 percent of OpenText's online marketing customer base has a global Web presence and manages thousands of Web pages and customer interactions daily.
Web Experience Management Updates
In addition to the new Online Marketing solution, OpenText announced the release of service pack 1 for Web Experience Management 8.1 that offers new and enhanced capabilities along with updates based on customer feedback. Web Experience Management is the core platform for OpenText online customer experience management solutions.
Enhancements in the service pack include native updates, plug-ins and third-party add-ins that offer: rapid templating to design a Web page in three easy steps using any Web page from around the world; a multivariate testing for digital marketers; mobile Web page preview, OpenText Web and Social Analytics for insight into the customer experience; archival of whole Web sites to individual elements; and enhancements for multilingual distributed global websites for French, German, Spanish, Portuguese, Italian, Russian, Portuguese, Japanese and Chinese.
OpenText Online Marketing is the second solution to incorporate Web Experience Management 8.1 and other OpenText Web technologies to provide a comprehensive Web solution. OpenText Social Communities solution, announced in October, helps companies promote and drive the shift to a social business model.
Availability
The OpenText Online Marketing Solution and Web Experience Management 8.1 SP1 are available now. To learn more about how OpenText customer experience management solutions make a long story short, go to: <a href="http://www.opentext.com/longstoryshort/">http://www.opentext.com/longstoryshort/</a>

OpenText Enhances Online Marketing Solution for Today's Always-On World

Adobe will be hosting their annual Digital Marketing Summit this year in Salt Lake City, Utah and CMS Critic will be in attendance to bring you the latest coverage of this event. With key speakers such as Arianna Huffington of The Huffington Post and Biz Stone, Co-founder of Twitter, this event is sure to offer valuable insight to those looking to expand their marketing strategies.
On Wednesday, Adobe is bringing in a surprise headliner for a concert on site. Last year, attendees were surprised with a concert by Lenny Kravitz and nobody knows who will be playing this year.
This event offers  more than 70 unique breakout sessions exploring the latest trends around social, mobile, web analytics and more.
A full breakdown of the sessions can be found here: <a href="http://summit.adobe.com/tracksandsessions.html">http://summit.adobe.com/tracksandsessions.html</a>
You can learn more about the summit in it's entirety here:  <a href="http://summit.adobe.com/">http://summit.adobe.com/</a>
Will you be in attendance? Be sure to search me out and say hi!

The Adobe Digital Marketing Summit

<a href="http://www.adobe.com">Adobe</a> introduced Adobe Social today, a new product within the Adobe Digital Marketing Suite.  Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can help marketers attribute social activities with results for their businesses.  Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics.  The product will expand this year with added social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.
With Adobe Social, digital marketers can now carry out the following with a single product:
<ul>
<li>Streamline and centralize publishing across social platforms</li>
<li>Automate targeting and personalization of content and experiences in social applications and across social platforms</li>
<li>Seamlessly integrate Sponsored Story ad creation within the publishing workflow to maximize the reach of important content and campaigns</li>
<li>Monitor and moderate conversations both within your communities and anywhere it happens on the social web</li>
<li>Import analytics data from Facebook, Twitter, Pinterest, Google+, blogs and other social platforms into Adobe Social and tie social activities to business results</li>
<li>Identify and engage key influencers to drive positive conversations about your brand</li>
<li>Monitor the sentiment of conversations and receive alerts on relevant trends</li>
<li>Easily create and deploy social apps, such as contests or forms, without the need for design or development resources</li>
<li>Directly measure across the customer journey how social media interactions and engagement drive purchase behavior</li>
</ul>
<h3>Social Ad Campaign Optimization</h3>
The capabilities of Adobe Social are complemented by technology acquired from Efficient Frontier, which brings social ad buying and social campaign optimization to the Adobe Digital Marketing Suite.  This technology provides multi-channel campaign management and optimization across the leading digital ad marketplaces.  In addition to search, display and Facebook support, the former Efficient Frontier technology now supports campaign management and optimization capabilities for LinkedIn Ads.
Brad Rencher, Senior Vice President and General Manager of Adobe's Digital Marketing business states:
<blockquote>
“The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best-managed if a company’s social marketers are in lock-step. Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.”
</blockquote>
<h3>Availability</h3>
Adobe Social, a new offering within the Adobe Digital Marketing Suite, will be available in the latter half of 2012.

Adobe introduces Adobe Social -  One product for Ad Buying, Analytics, Publishing and Social Media Monitoring

Adobe has announced the availability of a major update to its Web Experience Management (WEM) solution, part of the Adobe® Digital Marketing Suite. At a time when marketing budgets are under intense scrutiny and a one-size-fits-all approach to reaching customers is no longer acceptable, the WEM solution helps organizations drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media.
Through a unique combination of the latest Adobe Digital Marketing Suite products and services, Adobe WEM empowers marketers, in partnership with IT, to quickly personalize brand and e-commerce experiences, optimize landing pages and micro sites, and engage in social communities and conversations. The latest solution consists of:
<ul>
<li>Easy-to-use, unified Web Content Management (WCM) that helps marketers leverage customer context to personalize online experiences and better reach digitally immersed customers</li>
<li>Innovative HTML5 Mobile Application publishing support for the rapid, simultaneous launch of content across websites, mobile sites and smartphone and tablet apps</li>
<li>Enterprise-class Digital Asset Management (DAM) intuitively integrated with Adobe creative tools and the forthcoming Adobe Creative Cloud™ to streamline creation and re-use of rich media</li>
</ul>
At the heart of the WEM solution is Adobe CQ, a recognized industry leader in WCM software built on open standards. The new Adobe CQ 5.5, available today, significantly builds on this leadership position through several innovations, as well as integration with other products in the Digital Marketing Suite, including Insight for analyzing large volumes of data in real-time; Scene7® for converting rich media to dynamic content optimized across channels; Search&amp;Promote for targeted site search and surfacing relevant product and content matches; SiteCatalyst® for actionable online analytics; and Test&amp;Target™ for website optimization and personalization. In addition to new e-commerce capabilities delivered via an open framework and partnership with market-leader, hybris (see separate release), Adobe CQ 5.5 advances include:
<ul>
<li>Client Context—Deliver contextualized content and consistent brand experiences as customers move from channel-to-channel and device-to-device. Harnessing rich profile, segmentation and analytics data from the Adobe Digital Marketing Suite, Client Context empowers digital marketers to create, preview and optimize the personalized experience of target customer audiences.</li>
<li>Mobile App Development—Empower marketing to rapidly create HTML5-based mobile apps through new integration with PhoneGap, Adobe’s standards-based framework for building cross-platform apps. Intuitive, drag-and-drop functionality takes full advantage of device features, such as the accelerometer, camera and GPS.</li>
<li>DAM—Enable collaboration on rich media assets, including video, beyond the borders of the organization. Marketers can easily find, share, add comments to, and revise and publish assets regardless of format, speeding time to market on digital campaigns. Now includes integration with Adobe Creative Suite® tools, as well as Adobe Creative Cloud, which is expected in the first half of 2012.</li>
<li>Cloud Manager (beta)—Ensure optimal performance during peak customer demand by eliminating bottlenecks and accelerating time-to-market on new campaigns. New cloud service enables marketers to take control of fluctuating peak customer traffic while minimizing turnaround time of key online initiatives.</li>
</ul>
According to Kevin Cochrane, vice president of Product Strategy and Solution Marketing:
<blockquote>
“Web Content Management as we’ve known it just doesn’t cut it any longer. Not for CMOs tasked with enhancing corporate image and contributing to the bottom line in an age when the expectations of the CEO and customer have never been greater. And certainly not for consumers who expect highly pertinent information at the right time, whether on a desktop, tablet, or smartphone. Our Web Experience Management solution and Adobe CQ 5.5 were built with this in mind, and provide today’s digital marketer the power to personalize each experience, across channels, to build brand, drive demand, and reach new audiences.”
</blockquote>
To learn more about CQ 5.5, visit their website <a href="http://www.adobe.com">http://www.adobe.com</a>

Adobe CQ 5.5 Now Available; Integrated with Digital Marketing Suite to Build Brand and Drive Demand

Weglot - The easiest way to translate a website

The easiest way to translate a website

#18164c

Regardless of whether you have a successful business that meets all of its sales goals, or you’re a brand-new startup that is still struggling to keep afloat, you need to be able to analyze important data in order to make informed decisions about your brand.
There are so many different aspects to running a business, even though sometimes they may not seem connected.
However, it’s these subtle connections that can make all the difference between a successful company that really takes off, and one that crashes and burns.
By understanding and implementing <a href="https://www.linkedin.com/pulse/business-intelligence-vs-analytics-whats-difference-alexia-p-bullard">business intelligence and analytics systems and programs</a>, business owners are better able to keep track of important data and use those numbers to their advantage.
<h2>Business Intelligence vs. Business Analytics</h2>
Business Intelligence concentrates on a consistent grouping of data in order to organize and track performance and to guide business planning. It answers the questions of “what happened”, “Where can we improve,” and “how often does this occur.”
Business Analytics consists of the skills, technologies, and applications required for exploration and investigation into the data acquired through business intelligence. This data is then used to predict future events, or to find patterns within a business’ data that would have never otherwise been found. This answers questions like, “Why is this occurring,” “what will happen if this trend continues”, “what is going to happen next”, and “Given x, what is the best possible outcome.”
For example, if a company that sells band patches checked their business intelligence and analytics, they would discover their band patches sales tend to peak in July. They would also see that barely any patches are sold in December.
With this information, they could find the optimal times to put their band patches on sale, and when they should stock up on their inventory.
When you compare BI and BA, you will see that BI involves collecting data and analyzing current data with the intent to improve business operations. BA, on the other hand, analyzes past data in order to create predictions of a business’ trends with the intent to improve the business and prepare it for upcoming changes.
<h2>Importance of Business Intelligence &amp; Analytics</h2>
Business intelligence systems and analytics are essential for the maintenance, optimization, and streamlining of current business operations, regardless of industry or type of business.
For example, most people associate business analytics with <a href="https://analytics.google.com/analytics/web/">Google Analytics</a>, <a href="https://www.google.com/intl/en/webmasters/#?modal_active=none">Google Search Console</a>, and other popular programs for analyzing the performance of e-commerce businesses and other websites.
These systems offer several key benefits for business owners, making them a salient aspect of the behind-the-scenes business operations:
<h3>Increase productivity</h3>
Traditional methods of data collection, organization, and analysis are time-consuming and require more manpower than business owners may have the budget for. By using a BI and analytics program, business owners can collect data and create reports with just a couple of clicks of the mouse. This drastically frees up time and resources, allowing employees and other staff members to focus on their core tasks.
<h3>Nurture Leads</h3>
As a business owner, you’re likely to be very aware of the importance of keeping track of leads and existing customers, as well as guiding them through the sales funnel of your organization. Having business intelligence and analytics systems in place will allow you to collect and organize vital data about your customers and leads, and present that data in a way that makes sense, complete with charts and tables.
This will make it easier to guide your leads through the sales funnel, from initial website visit to email list subscription, on through purchasing to post-sales services.
<h3>Reach Sales Goals</h3>
By being able to collect and analyze sales data and customer information, it will be far easier to understand how close you are to reaching your goals and to know what you need to do in order to improve. Additionally, BI allows you to keep track of all of that information, so it can be accessible to the partners or other organizations who need it.
<h3>Large Return on Investment (ROI)</h3>
Business intelligence and analytics systems offer better strategy, awareness, faster and more efficient data reporting, and <a href="https://www.gooddata.com/blog/discover-money-saving-insight-how-cloud-based-bi-reduces-costs-engaging-users">lower costs and overhead</a>. Employees are able to focus on their core sales tasks, and the administrative and marketing teams gain deeper insight into the behavior of their customers.
By having a better understanding of what your customers are buying or not buying, and why, business owners will be able to offer or develop products that match the current consumer trends for their industry, thereby boosting their profitability and brand visibility.
<h2>Final Thoughts</h2>
Business intelligence and analytics systems offer business owners the tools they need to gather and organize important data, and then have it presented to them in a way that makes it easier to create actionable plans for improving their business organization.
These systems make it possible to identify key trends in your organization’s data, so you can compare them to industry trends and see where you match up. By having this data, especially sales information and customer profiles, you can create more connections between different areas within your business and boost your sales.

Business Intelligence and Analytics: What You Need to Know

alexia-bullard

<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.blueconic.com%2F&amp;esheet=51685495&amp;newsitemid=20170919005188&amp;lan=en-US&amp;anchor=BlueConic&amp;index=1&amp;md5=f5f59d42303e50dd86d2c39d288f392d" target="_blank">BlueConic</a> today announces a free customer data platform (CDP) assessment tool for marketers. The tool, <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.blueconic.com%2Fproficiency%2F%3Futm_source%3Dpress%26utm_campaign%3Dproficiency-assessment-pr&amp;esheet=51685495&amp;newsitemid=20170919005188&amp;lan=en-US&amp;anchor=available+here&amp;index=2&amp;md5=fb716321292a27a83e2691864cb1a6ed" target="_blank">available here</a>, will help marketers understand organizational maturity for implementing a CDP and craft a roadmap for adoption.The $300 million CDP market is growing at an estimated 50% annually, according to the CDP Institute. 
The Institute defines a CDP as a marketer-managed system that creates a persistent, unified customer database accessible to other systems. These systems ingest data from first-party sources such as a company’s website, CRM, point-of-sale systems and mobile apps and differ from data management platforms (DMPs) in their support of real-time data and persistent (longer than 90 days) storage to support omnichannel, personalized marketing campaigns.
CDP distinctions are important because they meet consumers’ expectations of brands and how they want to interact with them. <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.avaya.com%2Fen%2Fdocuments%2Fthe_autonomous_customer_survey_2013.pdf%3Ft%3D0&amp;esheet=51685495&amp;newsitemid=20170919005188&amp;lan=en-US&amp;anchor=Research+shows&amp;index=3&amp;md5=39d34d581ba17f4191831850a733b8f5" target="_blank">Research shows</a> that nearly 70% of customers expect their data to be shared across channels.
How it works
BlueConic’s CDP assessment tool consists of four questions and should take just a minute or two to complete by a marketer or anyone with a solid grasp on the company’s marketing resources, budget, and technology. The assessment score places organizations in one of three levels of maturity: Experimenters, Accelerators, and Visionaries. Among BlueConic’s customer base, 30% are visionaries, the most mature category. One such visionary is <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.randallreilly.com%2F&amp;esheet=51685495&amp;newsitemid=20170919005188&amp;lan=en-US&amp;anchor=Randall-Reilly&amp;index=4&amp;md5=bdbfa55f03f99d0530bc45ed5c0c423f" target="_blank">Randall-Reilly</a>, which has so far been able to integrate first, second, and third party data sources at the customer and account levels, enabling new audience discovery for micro-campaigns. “We had this picture of trucking entities across multiple databases and wanted to marry it together in a 360º view, not only for our own marketing but for our advertisers’ business intelligence and CRM purposes as well,” says <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fgeoffdeakin%2F&amp;esheet=51685495&amp;newsitemid=20170919005188&amp;lan=en-US&amp;anchor=Geoff+Deakin&amp;index=5&amp;md5=4d41a1120dc2425ca6c2b8ce250e7e14" target="_blank">Geoff Deakin</a>, product director, enterprise solutions, Randall Reilly.
“As marketers derive greater value from customer data modeling efforts and resulting personalization initiatives, the challenge to unify and manage customer data is more pressing than ever,” according to Gartner authors in the July 2017 Hype Cycle for Customer Experience Analytics, 2017. “The customer data platform promises to provide the necessary connective tissue between and among tools in the marketer's stack and help marketers harness and activate their first-party data.”
“We’ve seen marketers’ awareness and knowledge of CDPs skyrocket in 2017,” says Bart Heilbron, Founder and CEO of BlueConic. “But many still struggle with knowing where and how to get started. This assessment is the first step in knowing a company’s actual readiness for a CDP, which then allows us to work together to tailor a roadmap that produces early wins and sets them up for long-term success.”

BlueConic Unveils Free Tool to Help Marketers Determine Readiness for Customer Data Platforms

The average consumer spent 66 minutes a week looking at out of home signage in 2016<a href="https://mail.google.com/mail/u/0/#m_-4980240669612631850__edn1" name="m_-4980240669612631850__ednref1">[i]</a>. In such a busy market place businesses need to ensure their use of signage is consistent and clear to truly be noticed and engage with their audiences. To address this, RMG Networks has today announced the launch of its powerful new Content Management System (CMS), Korbyt. 
This leading platform is the first of its kind to enable organisations to communicate to multiple users on various different formats from one single platform, whether it’s to large AV LED displays, regular screens, desktop computers or mobile devices. Supported by the most popular web technologies, including HTML5 and CSS, and able to run on any JavaScript based technology, Korbyt can be integrated into any IT infrastructure. With a mobile application available on both iOS and Android mobile operating systems, administrators can target and reach their audience wherever they are, regardless of device. 
Korbyt can be used across a broad and diverse range of sectors, and is particularly relevant to the internal communications, retail and hospitality industries. Its ability to deliver one piece of content to a business’s many users with consistent messaging makes it an invaluable communications tool. 
The platform is flexible enough though to be tailored to individual users, making it ideal for delivering personal messages; whether that’s a bolt-on promotion to a retail customer for a recent purchase, a tailored message about performance to an employee, or news about what is available to a hotel visitor. The fact that the platform has a WYSIWYG (what you see is what you get) interface, it’s easy to see how content will appear to audiences. Users can then gain insights into how people have engaged with the content based on metadata and analytics and use that insight to target content most effectively in the future.
The scalability and flexibility of Korbyt means that it can be used effectively by all sizes of organisations needing to communicate and engage with an audience. Customers can use the platform on premise or from the Cloud, suiting the needs of SMEs up to multi-destination international businesses. 
Speaking about the launch, Robert Michelson, President and Chief Executive Officer of RMG says “We are very proud of the work we have done to bring Korbyt to our customers. This launch marks a genuine step forward when it comes to managing a digital signage network and we believe Korbyt is the leading visual CMS platform on the market today. The digital signage industry is evolving rapidly, and leading technology packages such as Korbyt provide organisations with a means to speak to their audiences clearly. We’re confident that Korbyt will prove to be invaluable to organisations”.
Learn more at <a href="https://www.korbyt.com/" target="_blank">https://www.korbyt.com/</a>

RMG’s new CMS platform breaks new ground in digital signage

<a href="http://www.sonicfoundry.com/">Sonic Foundry, Inc.</a> today announced advanced integration services for the Mediasite webcasting and video content management platform. The announcement comes in direct response to clients increasingly seeking deeper levels of integration services to support a wide-ranging number of enterprise applications and databases.
Sonic Foundry has provided integration and interface connectivity for almost a decade, including out of the box integration with authentication providers such as LDAP and Active Directory; modules and code samples for room control systems from AMX, Crestron and other serial control systems; videoconferencing systems from Polycom and TANDBERG/Cisco; and integration with learning management systems from Blackboard and Moodle. Advanced integration has also been available programmatically via the Mediasite EDAS (External Data Access Service) API.
However, many organizations do not have the internal expertise or resources available to take full advantage of the continuously evolving Mediasite integration capabilities while keeping pace with the proliferation of ever more complex technology platforms. Mediasite capabilities that can now be accessed via API include automated scheduling, custom registration, ecommerce, student information systems (SIS) and advanced analytics. Sonic Foundry's new level of integration services can also create customized, sophisticated interfaces to training portals, enterprise content and course management systems, rapidly scaling lecture capture and streaming video adoption across the enterprise.
<blockquote>
“We conduct onsite land management certification courses for non-students every six weeks, but we're seeing an increased demand from our customer base to provide an online training module. Sonic Foundry will custom-develop an e-commerce module that will allow us to set up an online store with all of the recorded sessions. The land management students will be able to login, purchase the sessions and view the classes online,” said Chuck Miller, director of technology for Texas Christian University, Neeley School of Business. “The team at Sonic Foundry has been very helpful and is helping us to meet a demand from our customers that we couldn't meet otherwise.”
</blockquote>
Staff working on advanced integration services will deploy custom solutions for individual clients, and also contribute packaged integrations back to the Mediasite user group to help reduce the integration backlog faced by many enterprise and education organizations.
<blockquote>
“We look forward to providing a new level of interoperability between Mediasite and the legacy systems prevalent among many of our enterprise clients, as well as new tools emerging daily,” said Rob Lipps, executive vice president of Sonic Foundry. “By integrating these now disparate systems and applications, Sonic Foundry helps organizations like TCU further leverage their existing infrastructure to more quickly realize the value of video-based instruction and online training through Mediasite.”
</blockquote>
The patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media presentations that combine video with high-resolution image content.

Sonic Foundry Announces Advanced Integration Services for the Mediasite Webcasting and Video Content Management Platform

<a href="http://www.endplay.com">EndPlay, Inc.</a> announced the release of its next generation cloud-based Content Management, Engagement and Monetization Platform. The new end-to-end platform is both powerful and scalable, enabling multichannel content delivery and rich media management, which allows companies to engage consumers and drive real revenue across a growing ecosystem of screens and devices.
The latest release of the EndPlay Platform pioneers a new space of content creation and management. Its intuitive interface provides users with a more efficient publishing process, empowering users to create and publish rich media content from nearly any connection–be it the Web, mobile or connected devices, including native support for iOS and Android. The Platform supports dynamic organizational structures and complex business processes with complete configuration, an intuitive user interface, roles management, full visibility into social activities, and real-time collaboration across multiple users or locales.
<blockquote>
“Today’s legacy systems struggle to deliver and optimize content to tablets and smart devices in a functional format that the audience expects,” said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. “When companies fail to meet these expectations, their audiences disengage and go elsewhere. The latest release of the EndPlay Platform addresses these and other key issues, and sets a new business standard by helping companies create and manage content to maintain, grow and monetize their relationship with their audiences across any channel.”
</blockquote>
Key features of the next generation EndPlay Platform include:
<ul>
<li>Dynamic access and control of the site’s look and feel, layouts and content through a client-side Software Development Kit (SDK)</li>
<li>Mobile publishing application, which lets users create and publish rich media content from any connected iOS or Android device</li>
<li>A fully integrated video system built natively into the Platform, with full clip creation capabilities, as well as support for live video streaming to any connected device (available as an add-on or through one of EndPlay’s packaged solutions)</li>
</ul>
Customizable dashboards with insights to analytics, activity feeds and content management modules to control specific business needs and increase efficiency and user engagement.
“We continue to rely on the EndPlay Platform to power our digital media strategy across Web and mobile channels, letting users access our content wherever and whenever they want to,” said Robb Richter, Senior Vice President, New Media for LIN Media, an EndPlay client since 2008. “We are excited about leveraging EndPlay's new product release to help us further increase efficiency and audience engagement.”
EndPlay is releasing a three-tiered product strategy designed to support the needs of companies of any size.  EndPlay Plus™, the initial tier of the next generation EndPlay Platform, is available today, with the EndPlay Pro™ and EndPlay Enterprise™ tiers becoming available later this year. Unique to the content management space, EndPlay’s three-tiered product strategy is designed to support the needs of companies at all stages of growth, whether a single blogger, an online retailer, or a global consumer package goods (CPG) or media company.
As part of its new Platform offering, EndPlay is also making available packaged solutions for industry verticals:
<ul>
<li>The EndPlay Media Suite™ features individual packages for Broadcasters, Online Publishers, and Media Conglomerates</li>
<li>The EndPlay Commerce Suite™ includes solutions that address the needs of CPG Brands and Retailers</li>
<li>Packages were built to cater to the demands of each business segment, with targeted features that help propel their content strategy and achieve their business goals</li>
</ul>
The next generation EndPlay Platform is further customizable through extended add-ons, currently available for video live streaming and live capture, custom search, analytics and ad server integration, international commerce, and online transaction support, among other options.

EndPlay Launches Next Generation Content Management, Engagement and Monetization Platform

Amazon Web Services have announced their first ever global customer and partner conference, aptly named AWS re: Invent. This new conference is slated to take place on November 27-29, 2012 with more than 100 sessions, including hands-on workshops, cloud computing strategy sessions and technical deep dives.
Attendees to the conference will have the opportunity to learn how to leverage AWS services and features for a variety of popular use cases such as big data analytics, high performance computing, disaster recovery, web applications, mobile and game development, and enterprise IT applications. The AWS engineering and service teams will lead hands-on workshops throughout the conference and will be available in the developer lounge to answer technical questions each day of the conference.
<blockquote>
“There’s an unbelievable amount of invention taking place every day on AWS by hundreds of thousands of new and existing businesses. And, anybody who has studied the history of business, and especially that of technology, knows that if you’re not reinventing your products, processes, people allocation, cost structure, skill-sets, and speed to market, it’s difficult to survive in the long term as a successful company,” said Ariel Kelman, Head of Worldwide Marketing, Amazon Web Services. “AWS re: Invent is an opportunity for our current and future customers to learn proven strategies for taking advantage of the AWS cloud and take home new ideas that will help them invent within their own businesses and deliver more value to their customers.”
</blockquote>
To learn more about AWS re: Invent and to be notified when registration opens, visit: <a href="http://reinvent.awsevents.com/" target="_blank">http://reinvent.awsevents.com/</a>. The call for presentations is currently open and customers and partners are invited to visit the website and submit their presentation ideas by May 31.

Amazon Web Services announce AWS re: Invent Conference for Partners and Customers

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