Articles - Page 157

Agentic AI for Agencies in 2026

bmckeiver

<a href="https://umbraco.com/apps/">Umbraco Apps</a> launched today at Umbraco.com, offering web developers and content editors easy access to “best of breed” extended features and functionalities for the open source Umbraco content management system (CMS). The new online catalog of Umbraco-compatible extensions—both free and fee-based—provides third-party software that has been selected as the best among the 1000+ available from Umbraco’s vast and active community of independent developers and commercial technology partners.
Umbraco Apps demonstrates the versatility of the “Friendly CMS,” which gives developers the flexibility and freedom to build websites, apps and other solutions with the look and features they want, while enabling editors and content creators to easily and quickly get content in front of their customers.
<blockquote>
“We believe in a ‘best of breed’ strategy, so as a company, Umbraco focuses on making our CMS the easiest and friendliest available for developers, content editors and end-users alike,” said Niels Hartvig, founder and chief unicorn, Umbraco. “At the same time, we recognize that many end-users want additional capabilities such as e-commerce and personalization solutions built into their sites, so we embrace third-party software that adds these features to Umbraco. While Umbraco can do much on its own, adding functionality from one or more of our trusted partners gives users the ability to accomplish even more tasks so they can get exactly what they want from their websites.”
</blockquote>
Umbraco Apps starts with 20 extensions offering capabilities such as analytics, translations, e-commerce, personalization, Intranet, SEO, communications and social media. Several dozen more apps will be added to Umbraco Apps over the next few months.
“While other companies boast thousands of extensions, this makes it incredibly difficult for end users to pick the right one for them; and in any case, a good number of those may be outdated, redundant, and unsecure,” Hartvig added. “While more than 1000 solution providers have built Umbraco-compatible solutions, we are limiting Umbraco Apps to those that meet a certain quality standard, with documentation, so end-users can trust they’re getting real value.”
Umbraco Apps will be available as “Community Apps,” extensions created by the community and offered without cost or product support, and “Premium Apps,” which are created by the community or third-party technology companies, offer professional support and have a commercial purpose, with some requiring a fee.
<h3>Become an Umbraco App Partner</h3>
In addition to providing easy access to the Umbraco Apps, the catalog opens a new promotion channel for the featured apps and their providers. Companies interested in submitting their own solution to become an official Umbraco App Partner must have a solution that: * Completes a task or solves a problem for an Umbraco end-user. * Is not provided “out of the box” with the core CMS. * Is compatible with one of the latest versions (3 minor) of Umbraco CMS, ideally also Umbraco Cloud. * Offers user-friendly documentation.
More details on requirements can be found here: <a href="https://umbraco.com/become-an-umbraco-">https://umbraco.com/become-an-umbraco-</a> app-partner/
<h3>About Umbraco</h3>
Umbraco is an open source CMS built on the Microsoft .NET platform. Often referred to as the “Friendly CMS,” Umbraco gives developers the flexibility and freedom to build website, apps and other solutions with the look and features they want, while enabling editors and content creators to easily and quickly get content in front of their customers. Created in 2005 by Danish developer Niels Hartvig, Umbraco also offers the Umbraco Cloud, providing all-in-one Azure hosting and predictability in cost, performance and time. More Than 500,000 websites run live on Umbraco CMS and the Umbraco Cloud, supported by more than 220,000 very active Umbraco community members.  For more information, visit <a href="http://www.umbraco.com">http://www.umbraco.com</a>

Umbraco Apps Launches with ‘Best of Breed’ Extensions for Open Source Content Management System

mike-johnston

Edentity Web Systems Inc., a Microsoft Gold Certified Partner that provides the technology and expertise to build, host and manage your website or web-based business application, announced today that it will be rebranded as Agility CMS. The company will begin operating under its new brand immediately. With the launch of a new website, the company will unify its product and services under a single brand identity.
Agility CMS CEO Michael Assad says: “We are very excited to rebrand Edentity under our flagship product, Agility CMS. This rebrand will better reflect our focus on building content management software for digital marketing applications”.
The company has experienced phenomenal growth since its founding in 2002 and hopes to become a market force in the US as it is in Canada. The rebrand comes along with the launch of a new website <a href="http://www.agilitycms.com/" target="_blank">www.agilitycms.com</a> during its sponsorship of South By South West.
The rebrand and new site are the culmination of months of effort to align the company’s identity with its purpose. Michael Assad stated, “The new Agility CMS website reflects our commitment to take the complexity out of content management for sophisticated digital marketing solutions”.
About Agility CMS
Agility is a cloud-based content management system.  It allows you to manage content across all digital channels including your website, mobile site, mobile apps, and social media pages from a single browser-based interface.  Agility integrates with best-of-breed solutions for video management, ad serving, search, analytics, email marketing and more.  Agility can be implemented with an internal development team, or by working with their implementation partners.  Agility is based in Toronto Canada and is running sites for Uncle Ben’s, Campbell’s, Subaru and Whiskas. <a href="http://www.agilitycms.com/" target="_blank">www.agilitycms.com</a>

Edentity Web Systems rebrand under their product Agility CMS

CoreMedia, a leading Web content management (WCM) company, today announced the launch of CoreMedia 6, the latest release of its innovative WCM platform. Purpose built for organizations looking to increase the value of their online channels, CoreMedia 6 enables a more relevant, engaging and “contextual” online experience by delivering the right business data in real time to the right customer touchpoint, including websites, mobile devices, tablets and TV sets. With this new release, non-technical business users such as marketers and website managers can more easily customize the online experience and anticipate customer preferences and intent by adapting the content or communication “on demand” to each user’s unique needs in a way that is context-aware and goes well beyond basic personalization.
According to a report from IT analyst firm, Gartner, “Context-aware computing — the concept of leveraging information about the end user to improve the quality of the interaction — can improve business results.” The report continues, “Though some components of this concept may already be familiar, such as personalization, Web analytics and recommendations, it is the application of such technologies within a cohesive strategy that allows interactions with users to be even richer and more relevant. Information derived dynamically from the evolving interaction itself can lead directly to a more proactive, well targeted, highly relevant experience that encourages further interaction. In this way, a delivered experience can be converted into an ongoing engagement.”[1] CoreMedia 6 was developed with this in mind; to give organizations user-friendly tools that can truly evolve their Web presence to become context-aware in order to meet customer expectations and business goals.
From laptops to tablets, mobile phones and smart devices to social networks, businesses must also integrate support for all devices and customer touchpoints and ensure a consistent experience, even when customers switch access points. To deliver a relevant experience in this cohesive Web environment, WCM software can no longer work in isolation, but must cooperate with adjacent technology such as social networks and internal applications such as ERP, CRM and other backend enterprise systems.
As the only WCM platform focused on contextualization, CoreMedia 6 offers content orchestration and context management capabilities that enable seamless integration with an organization’s existing business infrastructure to create contextually relevant content on demand, while empowering non-technical users to go beyond editing and publishing content to websites and craft compelling customer experiences. Specifically designed for marketers, communications professionals and website managers, CoreMedia 6 enables companies to derive more value out of existing customer data locked in enterprise applications by optimizing every Web interaction. Several new and exciting features in CoreMedia 6 include:
CoreMedia Studio: Zero-install Web-based environment for business users to access their content ecosystem and create, test and preview relevant Web business rules.Enables non-technical business users to anticipate the customer’s preferences and intent by leveraging all available context information and adapting the content or communication across all touchpoints.
Adaptive Device Delivery: Improved capabilities for an application-like experience on touchscreen devices such as iPhone, Android, and iPad through zero-install browser applications and optimized, device-specific rendering. This allows users to create contextualized experiences for mobile phones from the CoreMedia Studio editorial interface without having to rely on IT departments for any changes. Updated Adaptive Personalization Component: Significant updates and new capabilities, including the intuitive Context Rule Creator for CoreMedia Studio that enables non-technical users to easily apply business rules to match content to a customer’s situation and preferences. Improved context profiling allows for processing real-time customer data to dynamically customize the experience regardless of device or channel. “Internet Broadcasting provides all the components media companies need to build profitable digital businesses: world-class technology, engaging content and applications and revenue solutions. Everything we do focuses on the twin goals of building consumer engagement and enabling our partners to monetize those audiences,” said Jeff Kimball, chief operating officer at IB. “Our relationship with CoreMedia gives IB and our media partners the best foundation for our digital businesses. CoreMedia’s combination of world-class technology, culture of innovation and ease-of-use power IB’s market-leading publishing platform. I am very excited about CoreMedia 6; its focus on contextualization is the beginning of a fundamental shift in the market where it is now possible to provide the most relevant user experiences on multiple devices in a cost effective way.”
“Over the past 14 years, CoreMedia has focused on innovating Web technologies to create a truly connected online world that provides consumers with highly personalized, relevant and real-time content, regardless of the channel or device,” said Glenn Conradt, global vice president of Marketing, CoreMedia. “CoreMedia 6 is the next evolution in helping organizations truly maximize their online presence by making it easy to craft a highly customized experience for each and every customer. In 2011, context is king.”
Availability
The new CoreMedia 6 platform will be available in March 2011. The CoreMedia Studio has been beta tested by companies like Deutsche Telekom.
To learn more about contextualization, CoreMedia produced an entertaining video explainer available for viewing anytime by clicking here. For more information on CoreMedia 6 please visit the product information page by clicking here.
About CoreMedia
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia’s clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, Singapore Press Holdings.
<a href="http://www.coremedia.com/">http://www.coremedia.com/</a>

CoreMedia Empowers Business Users to Customize Online Customer Experience with CoreMedia 6

Telerik, an end-to-end provider of software application lifecycle and content management solutions today announced the launch of Sitefinity 4.0, the newest edition of its powerful, scalable Content Management System (CMS). The platform’s redesigned product architecture delivers an array of enhancements, like advanced workflow control for better business process management and improved ease-of-use, generating considerable productivity gains of up to 70 percent. Underscoring its commitment to meeting the needs of customers developing commercial websites, Telerik also announced its recent acquisition of Mallsoft, leading developers of e-commerce shopping cart technologies. The acquisition lays the groundwork for the integration of advanced e-commerce functionality and a robust system for handling online stores within the Sitefinity platform.
“This is the culmination of many years of real-world experience, extensive time and resources invested in product R&amp;D, and in gathering customer feedback. Additionally, with new frameworks supporting Mallsoft’s e-commerce technologies, users have the ability to fully manage all aspects of their online business, from corporate websites to intranets to online stores. Sitefinity 4.0 has matured into one of the market’s most powerful, comprehensive, and highest quality content management solutions being shipped today,” said Martin Kirov, executive vice president of Sitefinity at Telerik. “By minimizing complexities while providing robust tools and innovative features addressing every aspect of the site building and management experience, Sitefinity 4.0 enables users to quickly, easily, and efficiently optimize their web presence.”
Based on Microsoft’s <a href="http://asp.net/" target="_blank">ASP.NET</a>, Sitefinity is an award-winning CMS for the development and management of websites, intranets, and portals. Sitefinity 4.0 focuses on increasing productivity and usability for both developers and business users alike. As part of its ground-up redesign, various upgrades have been deployed for the development community, such as an open, fluent, and fully exposed API for superior product extensibility and customizability. The backend has also been AJAXified, resulting in substantially improved performance.
Telerik’s recent acquisition of leading San Diego-based web design and development firm, Mallsoft, paves the way for the integration of e-commerce support and underscores the company’s dedication to providing its users with the most complete CMS solution possible. The introduction of Mallsoft’s complementary e-commerce technologies to the Sitefinity platform also assures users will save valuable time, resources, and money by eliminating the need to select and integrate software from third-party vendors. The incorporation of Mallsoft’s development staff and leadership team as part of Telerik extends the company’s presence in the U.S., allowing it to engage more deeply with partners and customers alike.
“We are extremely excited to be a part of the Telerik family, which employs some of the brightest people in the industry.  The vision we saw several years ago with Sitefinity CMS and knowing where it is heading, gave us the confidence that the product will quickly evolve into a leading web presence platform,” said Steve Miller, president of Mallsoft.  “Telerik is an amazing company that truly delivers more than expected, as will Sitefinity eCommerce.“
Telerik’s focus on extended value for business users includes improvements to Sitefinity’s task-oriented UI, facilitating easier browsing and inline editing. Intuitive drag-and-drop functionality enables non-technical personnel to swiftly accomplish tasks previously requiring developer intervention, like button and banner localization, minor page layout changes, and workflow settings updates. Sitefinity 4.0 further improves the business user experience with invaluable SEO tools, like new Forms and Analytics modules allowing users to drill down into site statistics and data to optimize web marketing strategies. The platform is also WebAIM Web Content Accessibility Guidelines 2.0 (WCAG) and Section 508-compliant.
Sitefinity 4.0 incorporates more than 100 <a href="http://asp.net/" target="_blank">ASP.NET</a> AJAX and Silverlight UI controls from Telerik’s market-leading RadControls developer productivity tools collection, enabling swifter and easier site development. With the new Project Manager, developers will see streamlined installation, deployment, and upgrade processes, maximizing efficiency and productivity. Other developer-oriented items making their debut are:
<ul>
<li>· Enhanced workflow management capabilities and seamless Windows Workflow Foundation integration</li>
<li>· Improved widget controls layout and output modifications via the Widget Template Editor</li>
<li>· Advanced facet and network taxonomies support</li>
<li>· Starter Kits with premade site architecture, content, components, and customizable widgets</li>
<li>· Support for more granular permissions</li>
</ul>
For more information on Sitefinity 4.0, please visit <a href="http://www.sitefinity.com/" target="_blank">www.sitefinity.com</a> or follow @Sitefinity on Twitter. For more information about Telerik, please visit <a href="http://www.telerik.com/" target="_blank">www.telerik.com</a> or follow @Telerik on Twitter. For more information about Mallsoft and Sitefinity 4.0 e-commerce functionality, please visit <a href="http://www.esitefinity.com/" target="_blank">www.esitefinity.com</a>.
About Telerik
Telerik is a market-leading provider of end-to-end solutions for application development, automated testing, agile project management, reporting, and content management across all major Microsoft development platforms. Telerik’s award-winning software development products enable enterprises and organizations of every size to generate tangible productivity gains, reduce time-to-market, and stay on time and under budget. With tens of thousands of users in more than 90 countries around the world, Telerik’s customers include numerous Fortune 2000 companies, academic institutions, governments, and non-profit organizations.

Telerik unveils powerful Sitefinity 4.0 content management solution

Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.
Today, consumers have a very high bar for what constitutes a great customer experience and Adobe Experience Cloud has enabled B2C companies to successfully drive business impact by harnessing massive volumes of customer data and content in order to deliver real-time, cross-channel experiences that are personalized and consistent. When businesses buy from other businesses, they now have the same high expectations as consumers.
Marketo’s platform is feature-rich and cloud-native with significant opportunities for integration across Adobe Experience Cloud. Enterprises of all sizes across industries rely on Marketo’s marketing applications to drive engagement and customer loyalty. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members.
This acquisition brings together the richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities with Marketo’s lead management and account-based marketing technology to provide B2B companies with the ability to create, manage and execute marketing engagement at scale.
<blockquote>
The imperative for marketers across all industries is a laser focus on providing relevant, personalized and engaging experiences,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”
</blockquote>
“Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results,” said Steve Lucas, CEO, Marketo. “Marketo delivers the leading B2B marketing engagement platform for the modern marketer, and there is no better home for Marketo to continue to rapidly innovate than Adobe.”
The transaction, which is expected to close during the fourth quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Upon close, Marketo CEO Steve Lucas will join Adobe's senior leadership team and continue to lead the Marketo team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

Adobe to Acquire Marketo

<a name="_GoBack"></a> The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are six of those marketing trends that really make a significant impact – penetration-wise – this 2018. We still have one quarter to go this year, and that’s still plenty of time for you to implement these marketing trends and tactics to create better brand impact!
<ol>
<li>Video content is king. There’s never been a more effective time to utilize video as one of your premiere marketing tools – especially since businesses and brands that utilized it are up 63% from the previous year. And with over 1.5 billion users logged in to YouTube every month, social networking sites have launched all sorts of new features that will encourage the use and creation of video content. You have Live Videos, 360-videos, instant stories, etc. Apart from being an enjoyable aspect of consuming social media content, these videos are also high on value. Ad recall is achievable within your video’s first 10 seconds. Video pros suggest creating animated videos as these are more popular than mere explainer videos.</li>
</ol>
<ol>
<li>Mobile solutions count. Smartphone users now number 2.53 billion as of 2018. According to Facebook data, their number of monthly active users on the mobile platform is nearing 2 billion. It’s safe to say that mobile traffic now surpasses desktop, which is why it’s important to tap into the consciousness of these digital natives through prioritizing mobile. In particular, you can study how you can better take advantage of the call-to-action button on social network mobile apps. These are more able to generate better conversions than their web platform counterpart. Thus, your marketing strategies should be tailor-fit to attract all of these mobile users.</li>
</ol>
<ol>
<li>Chatbots are crucial for CRM success. Customer Relation Management, or CRM, is an essential element of business success. This is especially true when addressing the social media aspect of your business. On this platform, Chatbots have proven itself to be very capable in creating real-time engagement to address your customers’ needs. Social media sites have already announced chatbot functions on their platform, so its effectiveness has already been measured and deemed worthy of use. With a Chatbot deployed to deal with your customers’ first line or level of concerns, you have something that works 24/7 without using real-time human effort for customer service. It’s also a cost-effective way to manage some aspects of your marketing strategy. Since chatbots seem to be in its infancy stage, you can surely expect more out of it in the coming years with improvements in AI research.</li>
</ol>
<ol>
<li>Investing in influencer marketing. Influencers have varied backgrounds – celebrities, fashionistas, savvy moms, articulate and engaging children and everyone in between. What they have in common is their amazing ability to convince people to try a particular product or service. Thus, investing in influencer marketing should definitely be something you should consider to generate significant returns out of your social media marketing efforts. The key is in finding that perfect influencer that hits the target for your niche. The choice isn’t based on popularity alone. Rather, you want someone who has a wide reach and has developed his/her audience’s trust when it comes to things that he/she patronizes. Social media influencers might seem like a steep investment, but the dividends will pay off in the long run. Brands that count on influencers to get the word across enjoy up to 10x more in their conversion rates – a number that’s pretty hard to beat, strategy-wise.</li>
</ol>
<ol>
<li>Paid content that’s also personalized. Paid content such as sponsored ads is a worthy investment if you want your business to have a wider reach on social media. It’s a good way to be better noticed on social media, especially since there are a million other businesses that create a lot of noise on the same platform. However, it is important to factor in personalization to your paid content. People are generally resistant to random ads on social media, and platforms have responded with new algorithms that match ads to the users who are more likely to appreciate seeing it on their feed. This goes for Facebook, Twitter, and Instagram. With this in place, your task is to personalize your content in such a way that your audience immediately sees its relevance in their lives. Social media platforms are already doing you a favor with these new algorithms that bring your target market closer to you, so you’d best focus on crafting your content to capture their attention and create conversions as a result. As a tip, you can also apply the use of analytics to truly understand your data and therefore find out how you can better apply what you know to reach your target users.</li>
</ol>
<ol>
<li>Automation = real and lasting solutions. With so many competitors all vying for the attention of users numbering in the billions, working smarter is more effective compared to working harder. In this line, automation presents itself as strategy that does away with manual effort so you can spend more time concentrating on other more important aspects of your business as a digital marketer. The good thing about automation being so prevalent these days is the cost has gone down significantly. Having said that, you really have no excuse to avail of it for better success in social media marketing.</li>
</ol>
<h2>Variety Wins in Social Media Marketing</h2>
With all these new trends coming out, it is safe to say that a general rule to follow when drafting a solid social media marketing strategy is to have a focus on variety. Nowadays, it is never enough to focus all of your efforts on just one strategy. The gains you can generate by casting a much wider net is hard to ignore, especially in a digital platform wherein all the tools are right there in front of you for you to take advantage of. At the same time, it pays to remember that while everything is about technology these days, the heart of your marketing strategy should be the people you want to reach. Trends come and go, but the people – your target market – will constantly remain the same for the most part.

6 Social Media Marketing Trends You Need Implement, Stat

Weglot - The easiest way to translate a website

The easiest way to translate a website

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Hannon Hill Corporation has released the most recent version of the company's content management system for beta testing in a <a href="http://sandbox.cascadeserver.com/login.act" target="_blank">sandbox</a> as well as for <a href="http://www.hannonhill.com/downloads/cascade/index.html" target="_blank">download</a>. The Cascade Server 6.8 Beta introduces several new features a sample of which includes a Google Analytics Connector, Parallel Publishing, and a built-in Image Editor.
Google Analytics is a web analytics tool that provides marketers and website stakeholders with insights into their website traffic and marketing effectiveness. While Google Analytics is a powerful tool, there has not been an easy way for CMS contributors to access site-wide analytics data or view specific data within the context of a particular page on their site. The Cascade Server Google Analytics Connector further enhances the use of this industry-standard tool by syncing with an organization’s Google Analytics account and providing a snapshot of basic analytics data for each asset and overall Site in Cascade. Having this information readily available within the CMS empowers content contributors to make informed decisions on ways to improve their content and easily edit the content within the same interface.
Another major improvement in 6.8 is Parallel Publishing.  With this feature, content contributors across an organization are now able to publish simultaneously without encountering the publishing bottlenecks that might occur in very large organizations. Prior to this release, Cascade Server would allow only one job to publish at a time across the entire system. With the addition of this feature, each Site now has its own publish queue allowing publishers more focused control with prioritizing jobs.
Also included in Cascade Server 6.8 is a new image editor.  Contributors often need to make small image changes but must frequently consult a graphic artist to perform them. Cascade Server’s simple, built-in image editor addresses the need for quick image edits and is easier than ever to use. Contributors may also utilize the system’s powerful version control system if the image changes do not meet approval criteria. Version control allows content contributors to restore the image to its previous state, offering flexibility and peace of mind during image edits.
The Cascade Server 6.8 beta also includes support for HTML5 and several end-user enhancements. HTML5 is growing in popularity partly because it allows incorporation of rich media content like videos into website without requiring visitors to use browser plug-ins like Flash, many of which are not supported on mobile devices. The end-user enhancements include a new context-menu, which allows users to navigate around the system faster and with fewer mouse clicks. To find out more in-depth information on all of the features included in this beta release, read the <a href="http://www.hannonhill.com/kb/Release-Notes/6.8b/index.html" target="_blank">release notes</a>.
About the Company
Hannon Hill creates web marketing solutions that give people and organizations the freedom to manage their Internet, Intranet, Extranet and Portal content with ease. Our primary software solution, Cascade Server, is ideal for organizations in industries such education, healthcare, technology, government, and publishing. Designed for any network environment, Cascade Server is as easy as e-mail and gives IT departments much needed deployment flexibility, a zero-footprint client and fast implementation. Since 2001, Hannon Hill solutions have been utilized and trusted by organizations including Duke University, Carnegie Mellon University, MCG Health Systems, PGP Corporation, Reed College and SCOREGolf magazine. For more information about Hannon Hill and all of our products, please visit www.HannonHill.com or contact us directly at 800-407-3540.

Hannon Hill Releases Cascade Server 6.8 Beta

Dassault Systèmes  today announced that its subsidiary Exalead, the leading provider of search-based application platforms, has released CloudView 360, an extended package of CloudView modules developed specifically to integrate information from legacy CRM, ERP, HR enterprise applications, PLM systems and web content. Built around Exalead's award winning CloudView version 5 search technology, CloudView 360 adds semantic processing and information mash-up capabilities to enable, simplify and accelerate complete views of enterprise status and direction.
Today's business environment requires enterprises to compete globally. Exalead CloudView 360 offers a new approach, providing a comprehensive view of customers, products and processes and timely views of business activity. It can extract information from any and all relevant enterprise applications, collaboration applications and the web to give at-a-glance, detailed insight to the entire organisation from front-line workers to top executives. By adopting CloudView 360 and the search-based applications it enables enterprises to gain competitive advantage, operational efficiency improvements and can give better value to customers.
CloudView 360 extends its core capability by semantically relating key business activity relationships such as customer relationship records, past transactions and customer service dialogues. Results of user queries can be mashed-up into dashboards and real-time executive summaries that include traditional charts and graphs, descriptive extracts, key facts, relationship graphs and web-oriented representations such as word clouds. CloudView 360's unique combination of semantic data processing and mash-up information presentation enables users with at-a-glance understanding of key topics without having to work through tens or hundreds of documents. Search-based applications built with CloudView 360 address needs for information and insight across enterprise functions that include research and development, manufacturing and logistics, regulatory compliance, sales and marketing, human resources and finance. Deployments of search-based applications now serve the communities of tens of thousands of users.
“With Exalead CloudView 360, we were able to deploy the most comprehensive tourist portal on the market in only a few months,” said Pierre Matuchet, General Manager of Voyages-sncf.com, one of the most popular travel websites in France. “The portal intelligently and distinctively synthesises content from the Web, our partners' databases, and our own proprietary databases. Thanks to Exalead, we were able to bring one of our most ambitious Web projects to life.”
“Exalead CloudView 360 goes far beyond a simple search service. We now have the opportunity to build innovative business applications at the core of our IT,” said Bertrand Eteneau, CIO of Faurecia Group. “We already have a few projects under delivery and discussion. The benefits, in terms of usability for our organization and employees, are significant.”
“Search-based applications are the fastest growing segment of the search market today, and with good reason,” said Sue Feldman, Vice President for Search and Discovery Technologies at IDC. “These applications are built on a flexible, scalable search backbone like CloudView 360, then customised to incorporate knowledge of a business process. They are designed with specific users in mind, with a purposeful interface to enable easier interaction with information that is drawn seamlessly from multiple sources. The complexity of uniting disparate information and of finding the semantic relationships between documents and data is significant, but enterprises desperately need this ability. To do so, though, requires technology that goes beyond basic search, to include semantic processing and text analytics.”
CloudView 360 is available for license as on-premise or cloud-hosted software. Data sources supported include ERP applications (such as SAP), content management systems (such as Microsoft SharePoint and EMC Documentum), social media sources (such as Facebook and Twitter), e-mail servers (such as Microsoft Exchange and Lotus Notes), and relational databases from IBM, Oracle and Microsoft, among others. It also supports Microsoft Windows, Linux and Oracle/Sun Solaris operating systems.
To learn more, download CloudView 360 for Search-Based Applications in the Enterprise Product Brief.
About Dassault Systèmes
As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 115,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systèmes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systèmes portfolio consists of CATIA for virtual product design – SolidWorks 3D for Professionals – DELMIA for virtual production – SIMULIA for realistic simulation – ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systèmes' shares are listed on Euronext Paris (#13065, DSY.PA) and Dassault Systèmes' ADRs may be traded on the US Over-The-Counter (OTC) market (DASTY). For more information, visit <a href="http://www.3ds.com">http://www.3ds.com</a>
CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3DVIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

Exalead Extends Search-based Application Leadership with Exalead CloudView® 360

dotCMS, a leading open-source Java CMS and Customer Experience Management software vendor, has launched their latest version, <a href="https://dotcms.com/docs/latest/changelogs#release-5.0">dotCMS 5.0</a>, adding UI / UX features to improve the author experience, a refreshed Edit Mode, new reporting, as well as enhancements to search and security.
“We have made a company-wide decision to make dotCMS the most user-friendly system in the marketplace, and dotCMS 5.0 is a giant step in that direction,” said Will Ezell, dotCMS CTO.
“Marketing and business users spend a majority of their time in our authoring environment, which is why we decided to do a complete refresh of our Edit Mode,”  Ezell continued. “With a cleaner UI, new drag and drop features, and an added reporting module, dotCMS 5.0 follows our <a href="http://go.dotcms.com/nocode-is-the-new-standard">‘NoCode’ philosophy</a>, offering editors the autonomy they need to create without heavy reliance on IT.
dotCMS 5.0 includes a slew of new drag-and-drop capabilities, including:
<ul>
<li>Page / Layout Editor: Layouts are now tied to the page itself, making it easy to make changes to the layout without having to leave the page editor.</li>
<li>Workflow Builder: Building on the ‘Four Eyes’ approval feature from dotCMS 4.3, the dotCMS 5.0 Workflow builder allows for multiple workflow schemes per content type.</li>
<li>Content Type Builder: Users can now drag and drop from a list of fields to build out content types. Adding rows, columns, and changing the order of fields makes it easier to build out new content types, especially forms.</li>
<li>Containers: A huge improvement to the usability of the platform, containers can be used multiple times on the same page, leading to the decrease in the number of templates and the overall ease of management of templates, layouts and containers.</li>
</ul>
Along with these new drag-and-drop features, <a href="http://go.dotcms.com/dotcms-5-0-product-brief">dotCMS 5.0</a> also includes a new reporting module that integrates with Google Analytics to allow businesses to gain insight into their website right from the dotCMS Dashboard. This visualization of your web properties can be customized to show what insights are most important to your business.
“While dotCMS 5.0 does focus primarily on the authoring environment, we’ve also made improvements to the backend, including upgrading to ElasticSearch v6.1, security fixes, and adding full <a href="https://dotcms.com/landing-pages/webinars/why-containerization-makes-sense-for-your-cms-webinar">containerization capabilities</a>,” said Ezell.
To learn more about dotCMS 5.0 and how you can upgrade, visit: <a href="https://dotcms.com/dotcms-5">www.dotcms.com/dotcms-5 </a>
About dotCMS
dotCMS is a leading, open source content and customer experience management Java platform for companies that want innovation and performance driving their websites and other content-driven applications. Extensible and massively scalable, both small and large organizations can rapidly deliver personalized and engaging content across browsers, mobile devices, channels, second screens, and endpoints — all from a single system.
Founded in 2003, dotCMS is a privately owned U.S. company with offices in Miami, Florida, Boston, Massachusetts, and San Jose, Costa Rica. With a global network of certified development partners and an active open source community, dotCMS has generated more than a half million downloads and thousands of implementations and integration projects worldwide.

dotCMS Launches dotCMS 5.0 - Developed with ‘NoCode’ Philosophy, Giving Marketing and Business Teams More Autonomy to Create Digital Experiences

Alterian (LSE:ALN), the leader in customer engagement technology and solutions, today announced the launch of a new version of its flagship Alterian Content Manager (ACM) web content management system.
With the launch of ACM v7, available in a Professional and Enterprise edition, Alterian brings a product to market that offers market leading innovations in web content management, uniquely combined with a centralised control and reuse of creative assets for email and social media campaigns. As a result ACM v7 acts as a central hub for customer engagement through a user interface that is supported by insightful social media analytics driven by Alterian SM2, and advanced web analytics capabilities utilising Alterian’s WebJourney solution.
David Eldridge, CEO, Alterian says of the latest improvements, “The web is a fundamental part of how customers view and engage with an organization and it is critical that this is successful in its own right, and as part of a broader digital engagement strategy. The latest version of Alterian’s Content Manager is an efficient way for our customers to focus on intelligent engagement with their clients, through an integrated and tailored approach that harnesses the combined power of web content management, email, social media monitoring and web analytics to drive traffic and brand awareness.” 
Some of the ACM v7 improvements and new features include:
<ul>
<li>A fully rebranded user interface that takes “ease of use” for content contributors to the next level;</li>
<li>A new extensible workflow engine that enables easy interaction with external systems and processes;</li>
<li>Sophisticated Microsoft Office integration allowing full interaction with the system through Word and Outlook, supporting both offline and online content authoring, signoffs and content previewing;</li>
<li>Migration of all administrative features into the ACM v7 Smart Client desktop application;</li>
<li>Extensibility of both the Web Client (browser based) and Smart Client (desktop application) user interfaces, allowing partners and clients to extend ACM to include bespoke-built or 3rd party functionality.</li>
<li>Built-in web analytics capabilities designed to optimize web page performance, based on Alterian’s WebJourney technology</li>
<li>A new Email Manager module designed to drive email campaigns directly out of ACM, reusing digital assets managed in ACM</li>
</ul>
<h3> ACM v7 at the hub of your Social Media initiatives </h3>
Alterian’s new Social Media Publisher, an add-on module to ACM v7, also enables organizations to re-use content that sits inside Alterian Content Manager across Facebook, Twitter, YouTube and Flickr, with the goal of driving social traffic back to the website. Organisations invest heavily in creative assets so being able to re-use these assets for social media channels represents a tremendous opportunity.
Through tight integration with SM2 – Alterian’s social media monitoring tool – ACM v7 allows organisations to track exactly what responses have been posted as a result of messages sent out through Social Media Publisher. Closing this loop in real-time allows organizations to track instant successes or failures of their social media initiatives.
Scott Liewehr of Outsell’s Gilbane Group, who is a senior consultant in the Web Content Management practice, comments, “The integrated reporting and analysis capabilities of ACM’s Social Media Publisher provide valuable and immediate insight into active online communities and how they react to brand communications. This is crucial in helping brands create more relevant messages and improve SEO strategies, to ensure they reach the right audience, with the right message.” 
For more information on Alterian Content Manager and Alterian’s vision for web content management, please visit <a href="http://www.alterian-content-management.com">www.alterian-content-management.com</a>.
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<h4>AContent 1.1 Released</h4>


</div>

Alterian Content Manager v7 launch puts Web Content Management at the hub of online customer engagement

Elcom, a leading Australian enterprise web content management vendor, announced at the 2010 Gartner IT Symposium that it will be expanding into the North American market by opening an office in New York City, in January 2011.
Elcom’s Chief Executive Officer, John Anstey said “We have had a lot of interest from the USA and it represents a substantial growth opportunity for Elcom. It is a logical next step in expanding our global reach and sales efforts”.
North America, currently dominates the global Web Content Management (WCM) market, and according to leading technology research body Gartner, it “accounts for 60% of worldwide revenue”. Further to this, Gartner predicts that “the market will see a compound annual growth rate of 14% from 2009 to 2014”, making Elcom’s entry into the US market a highly lucrative opportunity.
The New York office will provide Elcom with a North American presence that can manage Elcom’s partners and clients in the continent. “In the last eighteen months, there has been a significant increase in the number of enquiries from the USA and Canada. The opening of the New York office will now allow Elcom to offer the same level of dedicated local support and service as it does to its Australian partners and clients, to those based in North America”, said Anstey.
Elcom will continue to build its Partner Network and work closely with agencies, web developers, system integrators and consultants. The New York office will look to train and develop partners and customers, bringing Elcom’s WCMS, CommunityManager.NET to the North American market. “In Australia, our reputation is based on value, product innovation and local support, and we are excited at the opportunity to offer this to a completely different marketplace”, said the CEO.
The company’s CommunityManager.NET product is used by hundreds of local and international organisations to streamline processes and improve information architecture. According to CEO John Anstey, “this is achieved through simplifying the development, publishing and management of online content in the form of websites, intranets, extranets, membership systems, web applications, e-commerce processes and mobile platforms.”
Elcom recently released Version 7.2 of CommunityManager.NET which has a host of new features and upgrades from previous versions. One of the company’s most significant enhancements was based on the emerging trend of web accessibility via mobile platforms. Gartner reports, “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide”.
Elcom’s version 7.2 has capitalised on this trend and been able to provide businesses with a synergised mobile functionality, which is built upon highly innovative user-agent detection technology. Mr Anstey states “this means that organisations no longer need to develop separate content and sites for an infinite number of platforms such as iphones, ipads and blackberrys. Our system has complete separation of content and presentation, so our customers do not need to repurpose content, as specified templates will be embedded into the system – ensuring a more automated process which saves time and money”.
Some of Version 7.2’s other enhancements also include a new analytics engine which enables marketers to collect, analyse and report on variety of campaign metrics, while owning all data – unlike other service providers that keep this information for industry analysis.
The new version also includes an office connector with the ability to publish content from within Microsoft Word or Outlook; this extends the existing functionality of the SharePoint connector allowing CommunityManager.NET to seamlessly co-exist with an existing SharePoint solution.
Elcom is an exciting Australian company which is continuing to drive product innovation within the enterprise Web Content Management sector. Through the pursuit of an aggressive release schedule which involves quarterly updates, it is confidently growing its customer base and market presence.
Elcom’s New York office will officially open its doors in January 2011, and will be working to strengthen its Partner Program. Elcom is sending Australian staff to assist in the setup, and will also be looking at bringing on board local expertise to complement the team.
About Elcom Founded by John Anstey in 1996, Elcom Technology Pty Ltd (Elcom) is the developer of CommunityManager.NET, an enterprise Web Content Management Systems (WCMS). This powerfully simple platform empowers organisations to deliver best of breed Web Content Management, Intranets, Social Networking, eCommerce, Learning Management &amp; Online Marketing solutions on one platform. An Australian company focused on driving innovation in the local and international market, Elcom boasts an extensive research and development program and comprehensive professional service delivery capability via its own practitioners and global partner network.
<a href="http://www.elcom.com.au">http://www.elcom.com.au</a>

Elcom announces New Mobile Technology and International Expansion

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced the launch of Alterian Alchemy™, the framework that evolves Alterian’s existing Integrated Marketing Platform to the next-generation Customer Engagement Platform. Alterian Alchemy™ integrates the company’s market leading engagement management and analytics solutions across web, email, social media and traditional channels, enabling marketers to address the societal changes and demands of today’s consumer. Alterian is also announcing three new modules, operating within the Alterian Alchemy™ framework, to support marketers as they engage intelligently cross channel – Alterian Engagement Analytics, Alterian Engagement Manager and Alterian Predictive Analytics.
“Alterian is determined to change the face of marketing from mass communication to engagement with the individual, and Alterian Alchemy™ is a key part of the fulfillment of that vision,” said David Eldridge, CEO of Alterian. “We know that marketing must fundamentally change the way it functions so we developed Alterian Alchemy™ and the new modules from scratch, using the expertise we built up over the last 13 years. The result represents a real shift in how marketers can engage with – not just sell to – their customers.” 
Recent research published by Alterian, <a href="http://www.alterian.com/ourcompany/newsevents/news/alchemy/#">“Your Brand: At Risk or Ready for Growth” </a>, found that 62% of individuals felt that companies were only interested in selling products and services to them, not necessarily the product or service that was right for them. Only 8% of respondents trusted what companies said about themselves, yet 79% said it would have a positive impact on their experience as a customer if companies took the time to find out more about their needs.
Alterian Alchemy™ enables this fundamental shift in marketing from campaign management to engagement management, providing marketers with an integrated solution beyond multi-channel communications to true cross-channel, interactive engagement. All available customer data is now able to be accessed centrally, and marketers can easily take action based on a comprehensive customer profile and real time data. This provides marketers with a transparent record of the individual customer across multiple touch points in order to drive more effective integrated campaigns.
“This revolutionary framework, together with our new modules, provides marketers from all disciplines and channels with the tools to evolve into ‘Engagement Managers,’” added Eldridge. “Consumers have come to expect more tailored brand interaction today and seek extremely relevant, timely offers and information. Because of this shift, marketers must adapt to the way they listen to and engage with their audience. Alterian Alchemy™ is the first marketing engagement technology to address the broad range of interactive requirements, enabling brands to better coordinate one-on-one communication and engage based on customer preferences.” 
Alterian Alchemy™ delivers against the requirements of a broad community of business users, puts individual-level analytics at the heart of all communications, delivers real-time interaction, and ensures consistency for inbound as well as outbound communications across multiple channels. 
For instance, a customer might Tweet about a brand, receive a response in Twitter from that brand and click on a link in the Tweet, which then takes the customer to the brand’s website where they fill out a form, triggering the brand to send an email to the customer. Those three different points of customer interaction are typically difficult to connect; however, Alterian Alchemy™ allows marketers to manage how those customer interactions from separate channels come together for one-to-one engagement with individuals.
According to the April 2010 report by Forrester Research Inc., “Trends in Cross-Channel Campaign Management, 2010”, “Marketers struggle to incorporate new channels and the resulting data into their marketing programs, while CCCM applications struggle to match the pace of emerging channels and changing consumer behavior.” In the same study, Forrester reported that, “Almost half of respondents selected coordination of communications across channels (49%) and personalizing messages based on consumer behavior across channels (48%) as their top two challenges.” These are exactly the types of demands which Alterian Alchemy™ has been designed to meet.
“Our customers are clear in their requirement to move to a position where they have a holistic, analytically led view of each customer and the ability to interact appropriately across multiple communication channels based on this view” said Mark Zablan, Managing Director, Experian Marketing Services. “Alterian technology has always been recognized as leading the way in bringing analytics to outbound marketing channels. Alterian AlchemyTM is a major step forward to encompassing both inbound and outbound channels in the same, analytically driven environment. We are excited to be working with Alterian in taking Alterian AlchemyTM to market, along with Experian data and insight, to help brands engage with customers on a new level.” 
In addition to the integration with web, email and social media engagement solutions and the new modules within it, Alterian will also continue to develop its existing campaign management tools as integral components of the Alterian Customer Engagement Platform to address traditional channels.
The launch follows a successful beta test program with major marketing organizations worldwide.
For more information on Alterian Alchemy™, visit <a href="https://www.alterian.com/">www.alterian.com/alchemy </a>.

Alterian Launches Next Generation of Customer Engagement Solutions

Here's a bit of a shocker for the day, I just received notification that Adobe has entered into an agreement to purchase Magento Commerce for $1.68 billion! Adobe has a history of sucking companies into their Adobe Experience Cloud (or Dark Experience Cloud as I call it), effectively making the brand disappear which is no doubt the plan here according to the release.
Here's a quote from the press release that marks the death sentence for Magento as a brand:
<blockquote>“Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe. “Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”</blockquote>
The obvious drawback here are that companies currently using Magento in some form or another, whether through integrations or otherwise. are going to have to find another solution fast or risk being badgered to death by Adobe Sales for eternity (and nobody wants that to happen). Take heed customers! Now is the time to flee before the behemoth descends! I kid, I kid (or do I?).
Here are some alternatives to consider if you are in this predicament:
<ul>
<li><a href="https://www.bigcommerce.com/">BigCommerce Enterprise</a></li>
<li><a href="https://www.prestashop.com">PrestaShop Enterprise</a></li>
</ul>
What are your thoughts on the purchase?

Adobe Sucks Magento into their Dark Experience Cloud

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