Articles - Page 175

Agentic AI for Agencies in 2026

bmckeiver

The nomination stage for the awards is now open. Please visit the awards page: https://www.cmscritic.com/awards/ to submit your nominations or use the form below
You can only submit one nomination per email address. We require the email address be valid in order to count as a valid nomination.
For any questions, drop us a line.
We will be categorizing the products ourselves so you don't need to worry about which category you are nominating them for, we will take care of that aspect.
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Thanks
Mike

CMS Critic Award Nominations are now open

mike-johnston

WP Engine, the <a href="https://www.cmscritic.com/wpengine" target="_blank" rel="noopener noreferrer">WordPress digital experience platform</a>, today announced it has acquired StudioPress, creators of the Genesis Framework (“Genesis”), the world’s most popular theme framework for the millions of WordPress sites that comprise 30 percent of the Web. Genesis, and its accompanying suite of themes, helps enterprises, startups, and agencies to accelerate the building of amazing digital experiences. Previously owned by Rainmaker Digital LLC, the acquisition of the StudioPress product line strengthens WP Engine’s WordPress Digital Experience Platform, allowing faster time-to-market with greater ease and agility.
The StudioPress Suite for WordPress
StudioPress is a suite of WordPress solutions that includes:
<ul>
<li>Genesis – the world’s most popular WordPress theme framework combining design, layouts, SEO, performance, interoperability/modularity and support. It offers important benefits such as allowing brands to switch safely and easily between themes, even when doing so at scale. The framework also allows brands to incorporate new technologies more simply.</li>
<li>StudioPress Themes – a collection of over 60 professionally designed, SEO-optimized, mobile-responsive themes built with Genesis that support a number of vertical use cases.</li>
</ul>
The Genesis Community
WP Engine’s acquisition of StudioPress further underscores its commitment and investment in the WordPress open source community. It’s thanks to the tireless efforts of this vibrant and devoted community of tens of thousands of Genesis developers around the world that it has become the world’s most popular framework unrivaled in the WordPress space. Some of the most beautiful websites in the world have been created by this community. The upcoming release of Gutenberg promises to bring even more engaging and beloved digital experiences. WP Engine plans to expand support for contributors and the community by providing meaningful opportunities for continued collaboration for the ongoing betterment of the Genesis Framework.
“The Genesis Framework is the world’s favorite way to build breakthrough WordPress sites,” said Heather Brunner, Chairwoman and CEO of WP Engine. “We welcome this incredible community who has contributed to this success and we will invest in its continued expansion. We firmly believe this combination of our engine, the world’s leading digital experience platform, with the Genesis framework will power the next generation of world-class websites for our customers.”
Strengthening the WordPress Digital Experience
The acquisition of StudioPress strengthens and extends WP Engine’s WordPress Digital Experience Platform.
<ul>
<li>Investment and integration: WP Engine plans to invest in the continued development of the open source Genesis Framework as well as build future solutions that leverage the framework. Further, the Genesis Framework will be integrated tightly into the WP Engine Digital Experience Platform so it performs better here than anywhere else.</li>
<li>Faster, more elegant digital experiences: StudioPress Themes allows WP Engine to offer dozens of highly optimized and responsive themes that look great right out of the box.</li>
<li>Ecosystem expansion: The addition of StudioPress expands WP Engine’s support for third-party plugins and products created to add functionality or support for the use of the Genesis Framework. It also provides additional content in support of the framework and the ecosystem on WP Engine’s publications like Torque and the WP Engine blog.</li>
</ul>

WP Engine Acquires StudioPress WordPress Solutions Including Genesis Framework

I recently received an email letting me know about a new CMS for Bootstrap Templates that is on the market. It's called Natoma and if you are using Bootstrap today for any of your websites, you should give it a try.
<div style="width:100%;height:0;padding-bottom:63%;position:relative"><iframe style="position:absolute" src="https://giphy.com/embed/l1J9wkRHQXBh0vJja" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<a href="https://giphy.com/gifs/l1J9wkRHQXBh0vJja">via GIPHY</a>
Designed specifically for Bootstrap websites, Natoma is a quick and easy to integrate CMS that offers easy management of your websites from a single dashboard. It's perfect for agencies and you can even invite teammates or clients to join and be able to edit projects with it.
You can give it a try or sign up to use it here: <a href="https://www.getnatoma.com/">https://www.getnatoma.com/</a>

Natoma, the CMS for Bootstrap Templates

Is screen tearing while using Nvidia drivers in Linux driving you nuts? Do you have an Optimus laptop? I believe we may have a solution for you!
I experienced this issue for quite some time before finally finding a fix. This would happen in Ubuntu Mate, Ubuntu and similar distributions where Prime was used as a method to switch between Nvidia and Intel drivers.
Typically on the Intel side of things, everything was fine but as soon as I switched to using my Nvidia driver, all hell would break loose. That was, until I found this solution buried in the Ubuntu forums.
In terminal –
<pre>sudo nano /etc/modprobe.d/zz-nvidia-modeset.conf</pre>
<div class="bbcode_container">
<div>Now, you're going to add a line such as the one below, replacing 384 with whichever driver version you are using, Add this line, adjust 375 if using newer driver, ex. 381 or 384 ect.</div>
<pre>options nvidia_375_drm modeset=1</pre>
</div>
Updated for Ubuntu 18.04: I took me a while to find this but if you are using Ubuntu 18.04 or any of it's derivatives and finding the above does not work, it's because prime synchronization does not require the driver number. The proper command should be:
<pre>options nvidia_drm modeset=1</pre>
Save and exit nano
<div class="bbcode_container">
<div class="bbcode_description">Now type:</div>
<pre>sudo update-initramfs -u</pre>
</div>
Reboot and keep your fingers crossed. If all goes well, things should be fixed.
Update for Solus users:
<div>
<div>
<div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr">Go to /usr/lib/modprobe.d and make a file called zz-nvidia-modeset.conf. You then put the following code within it:</div>
</div>
<div>
<pre>options nvidia_drm modeset=1</pre>
</div>
<div>
<div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr">then run </div>
<pre>clr-boot-manager update</pre>
</div>
</div>
Let me know if this works for you or if you have another workaround that has been successful.

Stop Screen Tearing with Optimus Laptops using Nvidia Drivers in Linux (Including Ubuntu 18.04 and Solus)

A new version of 3dcart is available for store owners and it includes quite a few sexy updates for those of you using (or considering using) the platform.
To start off with, they've introduced Google Pay which allows your customers to use their Google Wallet for transactions either from the desktop or via their Android Phone. This is another great way that 3dcart is making the overall purchasing experience easy for customers.
3dcart also now supports 3-D Secure 2.0 through our integration with Cardinal Commerce, which includes Verified by Visa, Mastercard SecureCode, American Express SafeKey and Discover ProtectBuy.
Another great addition is the ability for customers without PayPal accounts to use the PayPal Express, which allows them to check out as guests without an existing PayPal account.
Furthermore, for those who have stores that wish to integrate a loan solution, Affirm has also been integrated for orders over $50 which means customers can pay in installments but store owners are paid in full immediately.
Check the release announcement over at <a href="https://www.cmscritic.com/3dcart">3dcart</a> for more information on this release.

3dcart Version 8.1 Released - Brings Google Pay, Drip, and Square POS

Brands and their local retailers are moving to digital faster than ever. Weekly promotions, coupons via print offers are being supplemented by digital postcards (landing pages). There is an immediate savings from the hard cost of print and when paired with changing consumer behavior mobile and online shoppers – digital marketers know where to put their brands money. In order to drive additional traffic to their core websites, brands are building promotional <a href="https://rallymind.com/blog/how-to-scale-landing-pages-effectively/">local landing pages</a> to deliver offers. Using localized landing pages, brands are capturing more in-depth information about their local consumers, determining what promotional messages are most effective and gathering key demographic and redemption information to further segment their audiences for future promotions. Why Online Coupons and Offers? According to <a href="https://www.inmar.com/press-release/2017-marks-the-demise-of-print-at-home-coupons-as-digital-redemption-climbs-67-percent/">Inmar</a>, while digital coupons and offers only represent approximately 12 percent of all coupons redeemed, they regularly convert at higher levels between 5 and 20 percent compared to .4 percent for print coupons. In fact, <a href="https://retail.emarketer.com/article/emarketer-forecast-us-consumers-slow-let-go-of-paper-coupons/58fa7500ebd4000a54864b2a">eMarketer reports</a>, “52 percent of adults used a digital coupon in 2017.” Using online targeting and corresponding loyalty program information, retailers are able to better deliver the right message to the right audience at the right time. Utilizing a landing page allows brands to more accurately target their local audience and deliver more actionable information on a landing page. Major brands, using landing pages to market weekly promotions and offers, also find they are able to localize offers and experiment by region or market to test which campaigns perform the best. So where are consumers actively looking for offers and promotions? A recent <a href="http://www.nielsen.com/us/en/insights/news/2015/digitally-disrupting-the-habitual-shopping-routine.html">Neilson study</a> shows, “50 percent of digital coupons and offers are found on brand sites and apps.” With significant investments in core websites and location pages, brands and their local retailers are more determined to drive additional traffic to engage customers and increase revenue. The Mobile Shopper The mobile phone has had a significant impact on the way people shop. Whether shopping online or in a store, shoppers are using their phones to look up competitive pricing, search for coupons or offers or seek additional information like reviews or more in-depth product features before making a purchase. A <a href="https://www.digitalcommerce360.com/2016/05/10/72-shoppers-research-smartphones-buying/">Nielson report</a> finds that “60% of shoppers use their smartphone to find a product first.” Using websites and promotional landing pages, specific to promotions, allows brands to influence shoppers who may not have any particular product in mind. Mobile shoppers in particular can be influenced prior to shopping when they have the ability to send promotional codes or coupons to their phones. Neilson also found that “59 percent of pre-shopping activity was focused on finding sales and coupons.” Using printed ads and email marketing containing specialized mobile-friendly promotional landing pages allows marketers to further increase the success of their campaigns. 

Using Landing Pages to Drive Traffic and Brand Awareness Locally Promotional landing pages are a “creative canvas” allowing brands to inform consumers about the unique benefit the product(s) fulfills. Great page design and visually appealing photos and video conveys the brand benefit in an engaging way while offering incentives to purchase such as a coupon, promotional code, product detail or signing up for future offers and incentives. The key to successfully using promotional landing pages is the ease of designing and publishing promotional landing pages to a single site or multiple local sites. The RallyMind platform has found that brands with 40 or more local or <a href="https://rallymind.com/brand-to-local/">regional landing pages</a> receive 12 times more leads. Nearly every action taken by visitors to the landing page(s) is tracked and made available via API access, allowing marketing teams to make key decisions on campaign direction and advertising channels. Also, <a href="https://rallymind.com/">RallyMind</a> has made it easy to deploy landing pages with a simple spreadsheet thats integrates A/B testing, giving brands even more data to track and drive sales and marketing decisions.

Landing Pages Are The New Print

Today, Pixel &amp; Tonic, the team behind Craft CMS is excited to announce the long-awaited release of Craft 3 and the Craft Plugin Store. Craft 3 has been highly anticipated in the Craft Community as the platform has been completely rewritten, redesigned, and refactored for better performance and more out of the box functionality. Craft 3 is more than 3X faster than its predecessor and includes hundreds of new features and improvements notably:
<ul>
<li>Multi-Site – Run multiple sister sites from a single Craft install at no extra cost. It's Craft's localization features, only better.</li>
<li>Image Editor – The ability to crop, rotate, flip, and set focal points on all your images directly in the Control Panel.</li>
<li>In-line Asset Preview – Quickly view your photos and assets everywhere in Craft CMS by pressing Shift + Spacebar.</li>
<li>Debug Toolbar – Allows developers to learn everything there is to know about how requests are being processed.</li>
<li>PostgreSQL – Similar to MySQL, but better in every way.</li>
<li>The Craft Plugin Store – Quite possibly the most anticipated feature in Craft 3. The Craft Plugin Store is an online marketplace that allows web developers to purchase Craft plugins directly through the Craft Control Panel. No more having to visit third-party sites to discover, purchase, and download Craft plugins. The Craft Plugin Store also utilizes <a href="https://craftcms.com/news/introducing-craft-id" target="_blank" rel="nofollow noopener noreferrer">Craft ID</a>, an online portal for Craft customers, where they can securely store payment and license information enabling every Craft-related purchase to be made through one secure transaction.</li>
</ul>
The addition of these features and upgrades demonstrates Pixel and Tonic's continued commitment to creating a modern content management framework that is enjoyable to use for development professionals and content creators alike. Craft 3 allows developers, designers, and content teams to create bespoke websites that look and function to their speci­fic needs without having to wrestle with the CMS.
Learn more or grab a copy here: https://craftcms.com/

Craft CMS Announces the Release of Craft 3 and the Craft Plugin Store

CMS Summit 26

Find out at CMS Summit 26, May 12 - 13 in Frankfurt, Germany

What's ahead for CMS in the agentic era?

#ffffff

MODX Revolution 2.6.2 has been released. This new patch release fixes a number of bugs and offers a few enhancements to the system.
Here's a list of the changes in this release:
<ul>
<li>Display context name and key in Context dropdown</li>
<li>Only save properties modified from the default for an element in Property Sets</li>
<li>Replace usages of each() to avoid deprecated warnings in PHP 7.2</li>
<li>Prevent adding ./ to filepath when in root of a mediasource</li>
<li>Fix error with getonline processor on systems with only_full_group_by sql_mode</li>
<li>Prevent logging errors for comments or empty tags</li>
<li>Fix typo preventing verbose CURL option from being set in modRest</li>
<li>Prevent http headers from being overwritten in modRest</li>
<li>Fix sending messages to wrong recipients in message/create processor</li>
<li>Stop sending too much data on package install request</li>
<li>Add events permission to Administrator policy on new installs</li>
<li>Remove max width from the tree sidebar</li>
<li>And more.</li>
</ul>
For a full list of changes, check out their <a href="https://modx.com/blog/modx-revolution-2.6.2">announcement post.</a>

MODX Revolution 2.6.2 Released

A new version of SocialEngine PHP is now available. If you haven't used it yet to build a powerful social network, you can do so by visiting the <a href="https://www.cmscritic.com/social-engine">SocialEngine website</a> and signing up.
Fixed in this release:
<ul>
<li>Fixed – Issue with SDK and Windows local development for language packs.</li>
<li>Fixed – Added default “everyone” privacy value for “view_privacy” for SocialEngine official plugins where it was missing. This impacted imported sites.</li>
<li>Fixed – Removed 2CO from the admin payment gateway list as social networks are on the 2CO prohibited list. The gateway is still in the files for any experts that may want to work with it.</li>
<li>Fixed – Profile video browse UI as it was cutting off details and username for long titled videos.</li>
<li>Fixed – Issue with hashtags with a “null” value. (This is not a common issue and most would not have it)</li>
<li>Fixed – Added phrase “From %s %s”;”From %s %s” for Recent Messages widget.</li>
</ul>
Also, do be aware that this version requires your server have a minimum PHP 5.6.31 or above.

SocialEngine PHP 4.10.3 Released

Looks like Salesforce has intentions to get even bigger (if that's even possible) by acquiring software maker, Mulesoft. This acquisition is estimated to cost Salesforce about $6.5 billion dollars, a hefty price but according to Salesforce, well worth it.
MuleSoft currently provides one of the world's leading platforms for building application networks that connect enterprise apps, data and devices, across cloud and on-premise.
Salesforce intends to have MuleSoft power the new Salesforce Integration Cloud, which will enable all enterprises to surface any data–regardless of where it resides–to drive deep and intelligent customer experiences throughout a personalized 1:1 journey.
More than 1,200 customers, including Coca-Cola, Barclays, Unilever and Mount Sinai, rely on MuleSoft to change and innovate faster, deliver differentiated customer experiences and increase operational efficiency making this a very intelligent buy for Salesforce.
“Every digital transformation starts and ends with the customer,” said Marc Benioff, Chairman and CEO, Salesforce. “Together, Salesforce and MuleSoft will enable customers to connect all of the information throughout their enterprise across all public and private clouds and data sources—radically enhancing innovation. I am thrilled to welcome MuleSoft to the Salesforce Ohana.”
Learn more about the acquisition here: <a href="https://www.salesforce.com/company/news-press/press-releases/2018/03/180320/">https://www.salesforce.com/company/news-press/press-releases/2018/03/180320/</a>

Salesforce to Acquire MuleSoft in $6.5 Billion Dollar Deal

Flextype, a Open Source flat file content management system, is now available for download.
Flextype claims to be easy to install, upgrade and use and offers API's for plugin, theme and core developers.
Here are some of the features of this new CMS:
<ul>
<li>No installation needed, just copy files to your server!</li>
<li>No database required, flat files only!</li>
<li>Use your favorite editor to write your content with Markdown syntax.</li>
<li>Lets you define custom fields for any of your pages.</li>
</ul>
Check it out here: <a href="http://flextype.org/">http://flextype.org/</a>

Flextype - A New Flat File CMS has been Released

Targeted landing pages provide an excellent way for your sales and marketing teams to generate leads and create user personas. A well-designed landing page can lead to a huge increase in conversions for your business, but building one can be an overwhelming task at best. Here's how to build a landing page that works.
There are so many design options available that many business owners struggle to find the “perfect fit” and paralysis by analysis becomes a very real thing. With the 100s of possible ways to build a landing page, how do you combat this indecision and create a landing page that actually converts users? 
First, let’s examine the key elements of any successful landing page. 
<h2>Identify And Address The Need Of The Visitor</h2>
Research by <a href="https://www.statisticbrain.com/attention-span-statistics/">Statistic Brain</a> has shown that a user will generally spend around 8 seconds on a landing page before deciding whether to hang around. Every landing page should have one clear purpose and this is where your UVP (unique value proposition) comes into play. Your UVP should be the first thing visitors see when they click on your landing page. This is something you really need to spend time on, i.e. test, test, and test again until you find the UVP that provides optimal conversions. 
If you’re not sure what your UVP actually is, here are a few ideas to take into consideration:
<ul>
<li>Customer needs: what need or want does your product meet or fulfil?</li>
<li>Your niche: what do you offer that your competition doesn’t?</li>
<li>Target audience: who are you targeting with your USP and have you identified their personas?</li>
<li>Clarity: is your USP clear, concise, and direct?</li>
</ul>
<h2>Common Landing Page Uses</h2>
Here are a few common landing page usages that your UVP might be based on:
<ul>
<li>Promote an event</li>
<li>Gain subscribers</li>
<li>Drive newsletter signups</li>
<li>Offer a free trial</li>
<li>Host a competition</li>
<li>How-to guides</li>
<li>Price discounts</li>
</ul>
Remember, your ad is what gets your user to your landing page. Your UVP is what hooks them once they’re there. If what you’re offering isn’t good enough, or clear enough, your users will click out of your site as quickly as they clicked on to it. 
<h2>Provide A Solution To What Your Customers Need</h2>
The focus of your landing page should always be on the potential customer. Your key aim to is to tell your visitors what you do/offer, why they will benefit from what you do/offer, and how your product or service can ensure they receive those benefits.  
If someone has clicked on an ad to reach your website, then it means that your ad sparked their interest. Why? Because you’re promoting a solution to a key concern, want, or need that they have. It’s imperative to ensure that your landing page provides a solution to this need or you risk alienating your visitors. 
Synchronizing your marketing content and landing page/s is extremely important. For example, if Joe see’s an advert promoting a cure for hair loss and ends up on a landing page for synthetic wigs, he isn’t going to be very impressed. The design of your page must also match the email/ad campaign that’s linked to it. 
Here are a few things to watch out for this this regard.
<ul>
<li>Always try to use the same fonts, colors, and images where possible for familiarity.</li>
<li>Use the same keywords and phrases in your landing page and marketing copy.</li>
<li>Make sure your offer/product is immediately visible on your landing page (i.e. your UVP).</li>
<li>Ensure your content provides the solution your visitor has been promised by the ad they clicked on.</li>
</ul>
<h2>Encourage Conversions</h2>
Once you’ve hooked your visitors, it’s time to convert them into customers. A clear and concise call-to-action (CTA) will get you over this hurdle. A badly written CTA will get you nowhere, fast. Yet research from <a href="https://smallbiztrends.com/2013/08/b2b-small-business-websites-lack-call-to-action.html">Small Biz Trends</a> has revealed that almost 70% of SMBs don’t have a CTA at all!
Upon reviewing 1000s of CTAs over the years, we’ve found that the following tips are the key to getting users to pay attention and convert:
<ul>
<li>Make your CTA stand out: place it above the fold and also in various places around your landing page if possible. Users shouldn’t have to keep scrolling to find out where to convert.</li>
<li>Design: your CTA should jump out of the screen with big fonts and colors that helps to contrast it from the rest of the page. The rest of your page should be simple. The “cleaner” your design is, the less distractions the user has and the more likely they are to focus on your CTA. Ideally, your CTA should be the only clickable link on this page.</li>
<li>Make it an extension of your USP: your CTA should be a natural extension of your USP. Your USP sells your offer and your CTA provides a way to act on that offer.</li>
<li>Use buttons where possible: buttons are easy to use and it’s pretty obvious what they mean. It’s a literal call to action.</li>
<li>Use clear and concise copy: only ask for the bare minimum of information required if you’re trying to get visitors to sign up for an ebook or newsletter, or anything really. Asking for too much information decreases the likelihood that they’ll complete and submit the form. </li>
</ul>
“My favorite technique was just asking for a username rather than a full account sign up at first. It's the foot in the door principal — ask people for something small (a username) before showing them fields for more personal things like email and password. Once they fill in their username, they feel like they've already invested some time in creating the account and might as well finish.” – Alexi Schiff, cofounder of Fetch Notes (<a href="https://blog.kissmetrics.com/54-quotes-from-startups/">source: kissmetrics</a>)
<h2>Let’s Look At The Most Efficient Way To Design Your Landing Page When You Have This Information Nailed Down</h2>
If you only have one or two landing pages, then a regular landing page builder (such as <a href="https://www.cmscritic.com/wishpond">Wishpond</a>) might work for you.  If you’re dealing with 10, 100, or 1000s of pages, you need something much more advanced – and that’s where automatic landing page software such as <a href="https://rallymind.com/">Rallymind</a> come in. Regular landing page builders such as Instapage are fine if you’re only dealing with a few pages, but can you imagine trying to create over 100 pages with it? And what if you need to make a minor change to all of those 100 pages? I feel stressed just thinking about it. 
Automatic landing page builders allow you to create optimized landing pages by using tags. This means a lot less work for you as a business owner because you no longer need to create landing pages for every possible thing that visitors could be searching for on your website. Rallymind is an even more innovative service that’s powered by Google Sheets to allow you to create and manage 1000s of landing pages at once. So updating your content becomes as easy as updating a spreadsheet. 
Rallymind uses a process called “centralized control” which creates a master template for the design layout and then personalizes each landing page using a Google sheet. Using one Google sheet, you can fill out all of the variations required to bulk update your landing pages in real time. So instead of taking weeks to simply update a few fields, Rallymind saves the user both time and money by making the process much more streamlined, cost efficient, and accessible to non-techies. You can also easily clone temples for new campaigns and perform A/B tests with the various plugins available.
<h2>And Finally, You Can Never Have Enough Landing Pages! </h2>
More landing pages = more conversion opportunities for your business. The main reason that most companies only have 1 or 2 landing pages is simply because they aren’t comfortable with creating them or confident enough in the results that can be achieved. Using a landing page builder like Rallymind, you can create 100s of landing pages in less time than it takes to create 10 of them with a regular website builder and then test them to see what’s working and what you need to work on. So if you’re looking for some peace of mind before putting the work in, it’s definitely worth adding Rallymind to your toolkit.

How To Build A Landing Page For Your Business

grainne-logue

<a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today released <a href="https://www.acquia.com/resources/datasheets/acquia-commerce-manager">Acquia Commerce Manager</a>, a product that readily integrates commerce with the <a href="https://www.acquia.com/products-services/acquia-platform/?utm_source=newsrls&amp;utm_medium=referral">Acquia Platform</a> and Drupal web content management, providing experience, content creation, layout, multimedia, and display tools. Acquia Commerce Manager launches today for Magento Commerce. Extending beyond suggestions, ratings, and reviews, Commerce Manager makes it easy to map in-depth content and offers around products to influence purchase decisions and build brand trust. Marketing and commerce teams are empowered to create elegant, on-brand and unified digital storefronts in a fraction of the time previously possible.
Today’s commerce teams are pressed to deliver alluring, personalized digital commerce experiences. Brands need to inspire people with possibilities and constantly deliver a fresh look. The combination of Acquia and Magento Commerce optimizes the management of product information and transactions, and offers greater capabilities for digital experience management that commerce leaders need and consumers want.
“For many brands, marketing and commerce teams are working toward different priorities with technology that doesn’t easily connect. Yet both the commerce owner and the marketer know that the battle will be won by the brands who offer the best customer experience,” said Lynne Capozzi, Acquia chief marketing officer. “It’s time for commerce and marketing to work as one. We built Commerce Manager with this in mind, giving teams the tools to build rich customer experiences that support commerce as part of the customer journey.”
Commerce Manager tightly integrates the Acquia Platform’s solutions for digital marketers and web content management with innovative cloud commerce solutions from Magento. This gives marketing teams control of a critical part of the customer journey — that which sits behind a cart — enabling them to carry the brand story throughout and bring relevant content forward at every step. Marketing teams can collaborate with commerce owners to deliver digital storefronts that make an impact. Transactional data, cart and order management, and product information are imported directly from Magento into Acquia Commerce Manager.
“Marketers and digital officers are increasingly responsible for the end-to-end customer experience, and delivering frictionless buying experiences is a key goal for companies that are trying to grow revenues and build customer loyalty,” said Andrea Ward, CMO of Magento Commerce. “Acquia Commerce Manager means that Magento merchants can deliver engaging, brand-worthy experiences that drive real value to the bottom line.”
Acquia Commerce Manager powers an integrated, digital experience platform solution to help marketing, brand and commerce work as one, including:
<ul>
<li>A fully managed, PCI-DSS compliant cloud with SLAs and embedded security</li>
<li>Provides a headless commerce solution to customize product display, promotions, cart checkout flow, and more</li>
<li>Performance that scales to support large product catalogs, traffic spikes, and transaction volume</li>
<li>Acquia Lightning, the Drupal 8 starter kit that accelerates development, configured for commerce applications</li>
<li>Omnichannel content delivery capabilities – from web to mobile to digital signage and beyond – without IT involvement</li>
<li>APIs and cloud hooks to integrate with your entire marketing and commerce technology stack</li>
<li>Developer tools and a continuous delivery service to automate processes for code building and testing</li>
</ul>
“Our focus is to help brands grow connections at the emotional and intellectual level, but commerce applications don’t always do this well. Acquia Commerce Manager enables marketing and brand managers to create useful, intuitive and personalized solutions that make the moment of conversion meaningful,” said Neal Prescott, global CTO of MRM/McCann and CEO of Optaros.
Focus on the Customer Journey
Acquia Commerce Manager is the latest addition to Acquia’s solution set for customer experience management. As the market moves from experience management to customer journey orchestration, Acquia is building upon its core capabilities — namely its CMS-tuned cloud platform with multisite management and personalization — to add more tightly integrated solutions for marketers and commerce professionals. Orchestrating the customer journey is a critical path toward building meaningful relationships through data-driven, one-to-one experiences.
Acquia’s customer experience management solutions also feature Acquia Journey, which makes orchestrating the customer experience across touchpoints possible for every marketer. These build upon Site Factory’s multisite delivery, and Acquia Lift personalization solutions.Combined with Acquia Lift, Acquia Commerce Manager offers a holistic picture of buyer behavior by merging content and data from their commerce system and integrating other tools such as marketing automation or customer loyalty management.
To learn more, visit <a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">www.acquia.com</a>

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