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11,000 Days and Counting: CoreMedia’s Sören Stamer on AI, Digital Sovereignty, and Seizing Opportunity 

matt-garrepy

<hr /> When I spoke to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/coremedia">CoreMedia</a> CEO <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/soerenstamer/">Sören Stamer</a> back in December, we were waxing philosophically about the year ahead. He went deep into topics like data and digital sovereignty, a persistent theme at our recent <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff</a> conference in St. Petersburg, Florida. Along with the anticipated (and explosive) growth of AI – where Sören sees big potential for agentic commerce and AI-powered interfaces – he also talked about the next wave of personalization and its impact on experiences.“Personalization isn’t new,” he told me. “What’s new is its velocity. Hyper-personalization means connecting intent, data, and content in real time, and anticipating needs before they’re expressed.” Personalization has certainly been one of the more elusive features for digital experience tools. Or, at least, doing it right – both sustainably and at scale. As Sören said, we’ve been talking about platform-centric and third-party personalization tools for the last two decades, but AI and new experience models are finally raising the bar. To realize the promise, CoreMedia has been busy innovating – and today, it launched a major evolution of its CMS that embeds personalization and real-time experimentation directly into the content workflow. This comes at a time when enterprises are swimming in oceans of customer data but struggling to transform it into relevant experiences for consumers. Simultaneously, users are opting for personalized experiences that are clear, transparent, and capable of solving real problems. It’s at this intersection that CoreMedia powers the potential of personalization by reducing or even eliminating the friction between insight and action.With its new native features, CoreMedia will give teams the ability to create, test, and optimize personalized content variants inside its industry-leading CMS. Armed with this added flexibility and insight, brands can now respond to customer intent in the moments that matter most – and turn relevance into measurable growth.“Enterprises don’t have a data problem – they have an action problem,” Sören explained. “Customer intent shows up in real time and needs to be acted upon instantly. When marketing teams are forced to work with disconnected tools and manual processes, they often miss the chance. By making personalization and experimentation native to the CMS, CoreMedia enables teams to respond in the moment intent appears. That’s where experiences are won or lost, and where relevance turns into revenue.”CoreMedia has been actively innovating at the edge of AI for quite some time. Case in point: its <a target="_blank" rel="noopener noreferrer" href="https://www.coremedia.com/coremedia-kio">CoreMedia KIO</a> assistant brings expansive tooling for content and journey experience orchestration. As part of its integrated ecosystem, it adds a bleeding-edge dimension of functionality to help craft CX in new ways – including a conversational interface that transforms user engagement.Along with its strides to make progressive, GEO-ready capabilities part of its elemental playbook, CoreMedia continues to offer foundational CMS features that rank strongly with global retailers that are hyper-focused on delivering world-class experiences. This includes the likes of The North Face, Vans, and Timberland from VF Corporation – as well as B2B stalwarts like Emerson and Sonepar.As Sören told me, one of the big bets CoreMedia is making is that the customer experience of the future will be unified. Clearly, personalization and experimentation will be vital to delivering on that holistic vision.Here’s a bit more detail on how CoreMedia’s evolutionary new capabilities work. <h3 id="bringing-native-personalization-to-the-content-workflow">Bringing native personalization to the content workflow</h3>Often, personalization has been a mixed domain of technologies, cobbled together to deliver a complete solution. But with CoreMedia’s native approach, personalization is no longer a downstream task handled in external tools. Now, content teams can create, manage, and optimize personalized variants directly inside CoreMedia’s CMS, harnessing the same familiar workspace they utilize for content production. CoreMedia already offers an elegant UX, and users will find the addition of audience insights, targeting rules, and variant controls all within arm’s reach. This promises to help teams move seamlessly – and in real time – from creation to activation. <figure class="image image-style-align-center image_resized" style="width:68.62%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029544.png" alt="Image" /></figure> Personalized content variants are created, tested, and optimized in real time directly within the CMS. Source: CoreMedia One of the biggest benefits is the speed and efficacy. Using the CMS, teams can produce tailored versions of any text block, banner, promotion, or other content asset. In seconds, they can deliver focused messages to the right audience at the right moment – all without duplicating content or managing different versions.There’s also a composable and extensible framework supporting the engine. Segments can be created directly in CoreMedia or synced from CRM, CDP, and other systems, ensuring teams work with the most complete customer profiles. CoreMedia’s targeting also supports real-time signals, including lifecycle stage, browsing behavior, or location. Personalization and performance data can be exported to stay consistent across business intelligence tools, data platforms, and the wider enterprise tech stack of tools and services. <figure class="image image-style-align-center image_resized" style="width:83.14%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029597.png" alt="Image" /></figure>Segmentation and personalization are integrated directly into the content workflow. Source: CoreMedia For users and teams, having everything in one intuitive platform can ease the personalization challenges while accelerating time to market. Your content variants and targeting rules are all managed in a single, uniform workplace. This eliminates the potential for fragmentation across tools and simplifies the creation, launch, and optimization of personalized experiences at a global scale.<h3 id="a/b-testing-and-real-time-experimentation-–-right-where-content-decisioning-lives">A/B testing and real-time experimentation – right where content decisioning lives</h3>Without question, A/B testing has become a critical asset for marketers. There's a bevy of third-party tools for facilitating test paradigms, but having a solution close to your content workflows is a key advantage. That’s why CoreMedia has embedded A/B testing directly into its CMS, allowing teams to validate ideas and optimize experiences as part of their standard cadence of content production. Instead of exporting content to external testing utilities and waiting for reports, editors can compare variants, monitor performance, and act on results in real time – without ever having to leave the CMS. <figure class="image image-style-align-center image_resized" style="width:82.21%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029604.png" alt="Image" /></figure>Test ideas, measure impact, and decide faster with CoreMedia’s A/B testing. Source: CoreMedia One of the clear advantages of CoreMedia’s A/B testing is having side-by-side comparisons of variant performance. With quick go-to insights, you can determine which content resonates with customers and make quick, evidence-backed decisions.Live experiment data also shows you how users interact with each variant, enabling fast adjustments when a challenger outperforms the original. There’s also continuous optimization in context, so editors can refine content directly inside the CMS. This leads to a smoother production flow and consistent momentum in experience optimization.<h3 id="semantic-search-delivers-control-and-scalability-to-content-operations-">Semantic Search delivers control and scalability to content operations </h3>We’ve already mentioned CoreMedia’s investment in AI edge innovation, and search has been a key area of focus. And rightly so: as AI accelerates content creation and personalization, enterprises are grappling with the relevance, reuse, and governance associated with rapidly expanding content libraries. Personalization is promising. But without precision, control, and clarity, it can quickly devolve into a slow and inconsistent morass. That’s where CoreMedia’s Semantic Search comes in. Leveraging a natural language interface, it helps teams find, assess, and reuse content efficiently – even as volume and complexity increase.<figure class="image image-style-align-center image_resized" style="width:80.56%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image-1769540029638.png" alt="Image" /></figure>Natural-language search enables teams to quickly find, assess, and reuse content directly in the CMS. Source: CoreMedia For users, this is a godsend. Imagine conducting searches using everyday phrases like “winter campaign images” – all without relying on just exact keywords. This makes discovery faster, more intuitive, and more contextual than traditional search.CoreMedia’s Semantic Search also brings a layer of calm to handle your content chaos. When prompted, it automatically surfaces similar or redundant assets, reducing clutter and reinforcing brand consistency. There’s also fierce governance surrounding discoverability, enabling teams to reuse assets, avoid duplication, and maintain structured libraries as content volumes expand.<h3 id="the-verdict">The verdict</h3>The CMS and DXP landscape is both wide and deep, but there’s a growing convergence around features – particularly those imbued with AI or agentic systems. This, in turn, is creating confusion, particularly when it comes to assessing AI features within the broader corpus of capabilities. The fact that CoreMedia is enriching its CMS with onboard personalization, experimentation, and search is building on its strong heritage of foundational features, and it's addressing the real challenges teams face with the exponential growth of content assets.While composable stacks offer an array of third-party tools for things like A/B testing, brands need to move faster than ever – and having a performant, purposefully integrated solution provides a clear advantage for enterprises that are looking to accelerate. This is another check in CoreMedia’s column as a single, accountable, and trusted source that addresses critical requirements like governance and compliance. You’re not just buying enterprise software – you’re buying trust. In my opinion, a modern CMS should offer native testing and experimentation features to leverage content provenance and link marketers closer to actionable insights. To facilitate real-time journey orchestration, speed and efficacy are paramount. As such, CoreMedia is listening to the needs of marketers by providing built-in personalization and semantic search as onboard feature sets that accelerate time to vision. At the same time, offering a composable, hybrid headless posture allows a brand to onboard adjacent integrations that expand the core feature set.My recommendation: CoreMedia already has a strong commerce focus, but this added tooling should present a welcome win for users across a myriad of industries and use cases. If you’re considering a move, CoreMedia’s CMS is a solid platform, but pay close attention to how your various data sources will be handled relative to fueling your personalization. Also, as an integrated DXP, I would consider the scope of your roadmap to see if there’s additional alignment within the ecosystem.If you’re interested in seeing more, the company is offering a <a target="_blank" rel="noopener noreferrer" href="https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC39ko2jEDIdJwxcolsDUNbznLFOa0iFUDItIE1EpE2CXIq1KKbIBA7b5SjV14h7GXA-3D-3DOgKO_LYRc62DeCgOg3NLqF-2FA1Nkc-2BB6iSCezTSr7cATVeIt7vbFxqkjj807TkbpGOsHdtP-2FHWYQ8hHG-2Bh0tJIgFVOZO69Re4Ks6syHse342AC9Gvw37kkXSVzTxWGuOeP3fGPq9EXOufW3jPOsSyNAntDgg5r76UG3z9WQ-2B4SeSP2Y8kH6B5Y36WENHz3zspHNwEaDRWiwk-2BO-2BTG1zhj7Gg2FzC7esWi6WuPWJcHfaxfp9-2BXuGLX-2FJVXfSBulQ-2B6jzs4qYy5l-2FNB-2FEN3ANt3TS1abOfO5-2F1nSYji-2B1uzrhzImhavcXNVxQhJVtjg05uNJ58INknrgYXWvk6RmDjmgdYsnJQ-3D-3D">“What’s New” Webinar</a> on January 28th. You can also request a free <a target="_blank" rel="noopener noreferrer" href="https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC39ko2jEDIdJwxcolsDUNbyskU8mw7dKQbCEOpEH5cJkd2DOv6VNuJe-2F1PSX1rYFlg-3D-3Dk5q-_LYRc62DeCgOg3NLqF-2FA1Nkc-2BB6iSCezTSr7cATVeIt7vbFxqkjj807TkbpGOsHdtP-2FHWYQ8hHG-2Bh0tJIgFVOZO69Re4Ks6syHse342AC9Gvw37kkXSVzTxWGuOeP3fGPq9EXOufW3jPOsSyNAntDgg5r76UG3z9WQ-2B4SeSP2Y8kH6B5Y36WENHz3zspHNwEaDRWiwk-2BO-2BTG1zhj7Gg2FzGmk97Kfhpo6s0O7iiDxES-2FnT64AeDLfLwh2LujHv8-2FF7mqpKpNdkb7luHlyXyxnQI9y3U9u34vRTWlFMl-2F7EAHhN6m1ZXhr3rxHa4ZBUPix0RS8yDqvq3Wu-2FvzC-2BTOzvA-3D-3D">demo</a>. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:34.15%" src="https://cmscritic.com/ms-content/uploads/2026/01/logo_jday_hor.png" /><h4 id="joomladay-usa-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/">JoomlaDay USA 2026</a></h4>April 29 - May 2, 2026 – Delray Beach, FloridaBe part of the Joomla community in one of the most iconic cities in the world! JoomlaDay USA 2026 is coming to Delray Beach, and you can join us for a dynamic event packed with insights, workshops, and networking opportunities. Learn from top Joomla experts and developers offering valuable insights and real-world solutions. Participate in interactive workshops and sessions and enhance your skills in Joomla management, development, design, and more. And connect with fellow Joomla enthusiasts, developers, and professionals from across the world.<a target="_blank" rel="noopener noreferrer" href="https://www.jdayusa.com/"> Book your seats today.</a> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:36.69%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Core Value: CoreMedia Adds Native Personalization and Experimentation to its CMS

Key Trends for 2026: What’s Ahead for Content Management, CX, and AI with CoreMedia’s Sören Stamer

CoreMedia’s New KIO AI Promises the ‘Biggest Leap’ in CMS Productivity in Decades

<hr /> Today's marketers have tight schedules and a ton of complexity to wrestle with. Creating campaigns across multiple formats, geographies, channels, and languages – and managing them securely and efficiently – demands a lot of time and resources. On top of that, there are the rigors of running omnichannel marketing campaigns, where speed and agility are an absolute must for delivering fresh and relevant content. But fear not:<a target="_blank" href="https://cmscritic.com/products/coremedia"> CoreMedia</a>, a leader in <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content Management (CMS)</a> and Digital Experience Platform (DXP) solutions, has a solution. Recently, the company launched what it calls <a target="_blank" href="https://www.coremedia.com/press/coremedia-campaigns-coremedia-launches-solution-for-smarter-omnichannel-campaign-management-">CoreMedia Campaigns</a>, a new cloud-native SaaS application that can deliver consistent content across a wide range of channels, all while minimizing administrative overhead and dependency on development teams."Our goal was to make the content planning processes as well as the campaign management of demanding omnichannel campaigns as simple and efficient as possible for marketing teams," says <a target="_blank" href="https://www.linkedin.com/in/soerenstamer/">Sören Stamer</a>, Co-Founder and CEO CoreMedia. “Our cloud-based solution ensures a seamless, hassle-free operation, allowing marketing teams to fully focus on creating exceptional experiences.”<h3>Simplifying the campaign experience with powerful tools </h3>There are several key benefits to CoreMedia Campaigns. First and foremost, it maximizes user-friendliness through an intuitive user interface that's easy to use. With its multi-asset planning tool, marketing teams can implement campaigns in a targeted and secure manner with less friction and greater speed.  <figure class="image image_resized" style="width:80.13%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-campaigns.png" /></figure> Additionally, CoreMedia Campaigns gives creators a reliable tool that helps avoid errors when setting up campaigns while ensuring a consistent user experience. A calendar provides a holistic view of all campaigns, making management easier and more effective.  <figure class="image image_resized" style="width:80.36%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-calendar.png" /></figure> A set of APIs enables communication with CoreMedia's repositories, allowing campaign managers to access all the content they want for their campaigns. This makes the application highly flexible and extensible.  <figure class="image image_resized" style="width:79.61%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-media.png" /></figure> Finally, as part of the scheduling, users can select a target locale from a simple dropdown picker and assign content items based on the current campaign.  <figure class="image image_resized" style="width:78.97%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-localization.png" /></figure><h3>Future-proofing with CoreMedia Campaigns</h3>Modern marketing teams expect continuous innovation from technology platforms. CoreMedia Campaigns helps meet this demand by delivering a dynamic user experience with solutions that augment the marketer's toolkit.For more than 27 years, customers worldwide have relied on CoreMedia's content management system and digital experience solutions. With decades of experience and a customized, hybrid headless approach based on a composition-enabled DXP, CoreMedia helps organizations overcome the limitations of traditional content management. Now, with CoreMedia Campaigns, global B2C and B2B brands have access to future-proof technology to deliver personalized and engaging digital experiences across multiple real-time digital channels.

CoreMedia Launches Solution for Smarter Omnichannel Campaign Management

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CMS Summit 26

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What's ahead for CMS in the agentic era?

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