Articles - Page 153

Agentic AI for Agencies in 2026

bmckeiver

In today’s world customer relationship management systems are used by millions of businesses, have many applications and can provide extremely valuable information to companies. A good CRM information system will cover a number of areas within an enterprise, ranging from tracking and analytics to streamlining all areas of the sales process and marketing. This in turn allows business leaders to focus and fine-tune all aspects of commerce, leading to a reduction in unnecessary overheads and an increase in profitability.
A website should always be integrated with the business it serves, providing the consumer with a greater insight to the firm. With CRM software effectively merging the various areas of business, the incorporation of a content management system will provide the customer with a more personalised experience and a longer, more profitable relationship for the vendor.
With both systems being able to organise, sort and store large volumes of data, one may wonder how CRM differs from CMS. Whilst CMS is fantastic for information distribution, CRM systems allow for more personal content segmentation and analysis. When used in tandem, an integrated network delivers a targeted and effective distribution of information. This concept may come into play for example with an online clothing and fashion company. The CRM system will collect and hold information regarding the various aspects of the customers past purchases such as styles, sizes, brands and costs. These details can then be used for personalised email campaigns, focusing on the client’s shopping habits based on history. Synchronising the two platforms will also enable easy inventory management, using the CRM application to log item sales whilst the CSM software will track what is in stock.
Content management systems have allowed the separation of the technical and practical aspects of maintaining a website. Applying changes and making adjustments is now a lot simpler. This is highly useful in a world where quick decisions regarding areas such as marketing need to be made. There are many new CRM solutions that are now easy to manage yourself or companies that can help. With <a href="http://www.salesforce.com/crm/">CRM solutions</a> able to follow the spread of information, tracking “clicks”, “shares”, “likes” and responses, one is able to monitor and tweak on site campaigns and offers in real time. Synchronization between the two platforms also negates the necessity to manually transfer data, leading to a faster, cheaper and more accurate shift of information.
If your system is not yet merged or you are in the process of rethinking in house software solutions, it is well worth thinking ahead and bringing the two applications together. With greater competition, reducing profit margins and increased customer awareness, there may not be a more important time to take action.

The Importance of Integrated CMS & CRM Systems

mike-johnston

Verst, the intelligent, all-in-one website platform that helps content creators build incredible brands and businesses, today announced new product enhancements, details on customer success, and a partnership with SendGrid. The rapid innovation and adoption of the publishing platform demonstrates significant interest in a new solution that levels the playing field for all publishers. 
One of the most powerful effects of ubiquitous internet access is the plethora of outlets for expression and communication. However, this abundance of channels has come at a cost, as managing and monetizing content, improving performance, and developing deeper audience relationships is now increasingly difficult, time-consuming and often requires technical expertise. Whether the goal is financial independence or to share a passion and make money doing it, content creators need a powerful hub for their digital presence. To meet the demands of their audience and their business, creators must look beyond cobbled-together toolsets and leverage the same first-class tools and insights that make major media brands successful. This is what Verst delivers, out of the box.
“I’m super excited about this release because of the emerging paradigm shift towards subscription revenue and other forms of direct monetization as a core component of all content creators' businesses,” said AJ Frank, CEO of Verst. “Our vision is to democratize these powerful monetization mechanisms by radically simplifying the setup and management involved. Ultimately, we want to empower creators to focus on what they do best: growing and differentiating their brands by creating compelling content.”
<h2>NEW FEATURES</h2>
● Paid Content Subscriptions. A turnkey way for any creator to activate a subscription offering and get paid for the value they create. By simply flipping a switch, Verst publishers can start delineating specific posts as premium content that sits behind a paywall. While advertising rewards quantity over quality, this type of monetization aligns the interests of publishers and consumers by minimizing reliance on third parties and creating a better user experience.
● Homepages. Verst makes it simple for creators to add a fully customized and professionally designed homepage to the front of their site. Creators pick the modules, content, and design they love. 
● New pricing tier. Newer creators who don’t yet have the audience size for monetization and optimization can now take advantage of an entry-level pricing tier. Users can leverage Verst’s unparalleled simplicity to get their media business started with all the personalized branding they require for just $12/month.
● Content migration. Creators seeking to evolve beyond an outdated WordPress site or expand beyond Medium can keep their existing domain and Verst will import all of the content, ensuring every link to the old site lands in the right place. Creators can establish a fresh redesign, own their audience, boost their SEO score, and cure their publishing pain points by making the switch. 
● SendGrid partnership. Email remains the number one communication method to keep people engaged. With this partnership Verst creators can integrate with SendGrid’s award-winning email delivery platform so they can master this fundamental touchpoint. And SendGrid customers can easily migrate their current website to Verst, gaining aesthetics and sophistication to rival the web’s top media brands. 
Verst levels the playing field for publishers of all sizes. In a cacophonous landscape of clickbait, filtered photos, and ad-covered pages, creators deserve a clean, beautiful, manageable platform to call home. With Verst, the creators of today and tomorrow get the same tech that powers BuzzFeed and the New York Times, right out of the box. 
CUSTOMERS TELL THE STORY
● Ian Capstick: Social entrepreneur, political analyst, builds his brand, drives community
Ian is one of Canada's best known political pundits, technologists and social activists. He is using Verst to actively generate speaking opportunities, aggregate his media appearances, and develop community with his fans/followers who can set up 1:1 conversations with him directly through his site. “Verst enables and empowers me to be one of the most connected and interactive political analysts in my field. A lot of political commentators hide behind the scenes. Love me or hate me, you’ll be able to access me,” said Ian. “Through optimization, A/B testing, CTAs, Verst gives me a better understanding of my audience. I need to know what they care about and why. In turn, Verst also gives my audience access to me, in a manageable way.”
● Shout!: Building a Gen Z global citizen media business
After visiting refugee camps in Iraq and Syria in 2015 and 2016, Flavius Mihaies created Shout! to share global stories that Americans should take note of that are often ignored by mainstream media outlets, from the perspective of those who are living the reality. The content is created by a combination of aspiring Gen Z and established (Al Jazeera, Reuters, Politico, et al.) reporters and commentators. “Our goal with Verst will be to engage with the audience in a more direct way than we’ve been able to do on Facebook,” said Flavius. “We want to develop interaction directly between our audience and our journalists and we’re very excited about the upcoming paid subscription feature to solidify our place as a legitimate, growing, global media brand.”
● Stigma: From #1 mental health app to community, content, and monetization online
In order to generate new users, Stigma needed a marketing channel that went beyond organic App Store growth. “The biggest testament is that we recently closed a partnership with one of the largest resources for health information, and I don’t think we could’ve done that without Verst,” said Dan Seider, founder, Stigma. “The site represents our brand, and the quality of it speaks to our high standards as a company. I love how Verst allows us to help inspire people and promote social good.”
ABOUT VERST
Verst is an intelligent, all-in-one website platform that helps content creators build incredible brands and businesses. With paid subscriptions, analytics, A/B testing, and more built right in, Verst allows modern creators, entrepreneurs, makers, and thought-leaders to deliver valuable content, engage their audience, and convert them into paying customers. Verst is headquartered in New York City. To learn more, please visit <a href="http://www.verst.co/" target="_blank">www.verst.co</a>.

Verst delivers simple monetization, homepage customization and easy content migration in vibrant new publishing platform

Siteimprove, a global software-as-a-service (SaaS) company that empowers website editors to continuously test, fix and optimize their work through actionable content and analytics insights, has launched a new Content Management System (CMS) plug-in.
“Our efficient and convenient CMS plug-in helps bring a superior digital experience to life,” said Nicolai Munch Andersen, Product Owner, Siteimprove. “Web editors and content creators can now put Siteimprove to work where our service is most valuable to them: during the content creation and editing process in their CMS platforms.”
Although link checkers and other quality assurance plug-ins can be integrated into a CMS, each one runs separately, and activating them is a manual process. For the first time, Siteimprove is offering web teams the ability to manage their digital presence in one place and in real time.
Analytics insights can now also become part of the content creation process. With the Siteimprove CMS Plugin, editors can instantly hone the visitor experience to improve a page's performance. Once the detected issues have been addressed, CMS users can call on the plug-in to directly re-check the relevant page and see if further action is needed.
The new Siteimprove CMS Plugin is available on Drupal, EpiServer, eZ Publish, Magento, Sitecore, Umbraco, and WordPress (WooCommerce), and more systems on the way.
“Content is king, but consistency reigns supreme,” said Munch Andersen. “The Siteimprove CMS Plugin will ensure all web editors and content creators are able to protect their reputation and maintain credibility.”
About Siteimprove Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. With a worldwide customer base of more than 5,000 customers, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto, and Vienna. For more information, visit <a href="http://www.siteimprove.com/" target="_blank">www.siteimprove.com</a>.

Siteimprove Launches Content Management System Plug-in

Sailthru, the company behind the Sailthru Customer Retention Cloud, have announced their acquisition of mobile marketing automation platform, Carnival.io.
Carnival’s mobile marketing automation suite brings a breadth of features includes push notifications, in-app messaging and a rich customizable message stream which allows marketers to automate messages by customer behavior, location and demographic data. In addition, Carnival offers robust mobile analytics. Key Carnival customers include Coca-Cola, Penguin Random House, Anheuser-Busch InBev in addition to other Fortune 500 and leading retail, publishing, travel and CPG brands.
CEO's for the companies had the following to say:
“Through the acquisition and integration of Carnival, mobile engagements can now be informed by the multichannel profiles that make Sailthru unique. Finally, marketers have a single solution that increases the relevancy of their mobile communications and connects the total customer experience to improve customer lifetime value, decrease customer churn and boost other retention-focused metrics.
We’re proud to continue to offer retailers and online publishers solutions designed to meet their specific needs, and I look forward to our team sharing more about the power of using Sailthru’s data for mobile marketing automation.” said Neil Lustig, CEO of Sailthru
“Sailthru and Carnival share a commitment to improving retention and the long-term value of relationships between brands and customers,” said Guy Horrocks, CEO, Carnival. “Both of our businesses are built for modern marketers: with Sailthru, you have an extremely powerful engine able to provide true personalization at scale. At Carnival we share this vision and have built an intuitive mobile platform for marketers. By making it extremely easy-to-use, we save marketers time and increase their opportunities for success in the rapidly evolving mobile landscape. I’m excited to see what we can bring to market together as mobile becomes an even greater priority for every retail and media brand.”
To learn more about these companies, visit <a href="https://www.sailthru.com/">https://www.sailthru.com/</a>

Sailthru Acquires Carnival.io

<a href="http://www.sdl.com/">SDL</a> plc (LSE: SDL; “SDL”), a leading provider of Global Information Management (GIM) solutions, today announces that it has completed the acquisition of Alterian plc (“Alterian”). SDL has acquired Alterian, a leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.
The SDL Board believes the addition of Alterian’s integrated marketing platform capability will bring strong synergies and enhancements to SDL’s Global Information Management strategy that helps global businesses engage with their customers in the language, the media and at the moment they choose. There is an excellent strategic fit in combining the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web Content Management, eCommerce and Structured Content capabilities.
Mark Lancaster, Executive Chairman of SDL commented:
<blockquote>
“Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology and leading language technology. Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”
</blockquote>

SDL acquires Alterian

Most readers of CMS Critic will be familiar with WordPress’s huge user numbers. What you might be less familiar with is the extent to which the semantic publishing platform’s popularity might in part be driven by its friendliness to the digital marketing community and, in particular, SEO professionals.
Search engine optimisation specialists have become major standard bearers for WordPress. An SEO specialist often runs at least one website outside of their main job and WordPress is nearly always the chosen platform. By why is WP so favoured by this particular community; what are the features that SEO types love; and what plugins should be in your WordPress SEO toolbox?
<h3>SEOs aren’t technical</h3>
While search engine optimisation specialists are often very literate and numerate they very rarely have any technical or coding skills. So a CMS that sets up a brand new website in under 10 minutes with no need for advanced technical knowledge is a gift to them.
Search professionals appreciate not only the ease of set up but the huge WordPress community and masses of ‘how to’ style articles on the web. This vast cache of resources means that despite very little coding know-how an SEO specialist can make sizeable customisations to their WordPress site by accessing the hive-mind.
<h3>WordPress has SEO baked in</h3>
Straight out of the box WordPress has a ton of SEO-friendly features.
<ul>
<li>URLs are a factor in how a page ranks. WordPress lets you choose from a variety of permalinks to increase the chances of other sites linking back to you and to get all important keywords into the URL of a page.</li>
<li>Pingbacks and Trackbacks join WordPress sites together in something resembling a social network. Other site owners are notified when you reference them and vice-versa, increasing the chances that they’ll link back to you.</li>
<li>Images are increasingly important to SEO as search engines pulls them into results pages and social networks like Google+, LinkedIn and Facebook pull them into posts. WordPress makes image formatting easy and lets you edit the all-important alt-image attribute without any extra plugins or customisation.</li>
<li>A huge number of available themes lets you pick a site structure that compliments your SEO efforts without requiring any technical input.</li>
</ul>
Of course many of these features have been prompted by a desire to follow best digital publishing practices rather than a desire to make WordPress a great platform for SEO. But a large part of the work of an SEO specialist is ensuring web pages adhere to best practice in the eyes of Google and the other search engines, so the benefits are there regardless of intent.
<h3>There are a ton of WordPress plugins for SEO</h3>
Here are a few of the most important:
<ul>
<li><a href="http://wordpress.org/plugins/google-analytics-for-wordpress/">Google Analytics for WordPress</a> inserts tracking code into all your pages automatically so that all your traffic data is available in Google’s Analytics tool. This plugin from Yoast doesn’t just provide vanilla tracking but also lets you customise where the tracking code is placed, how downloads and clicks on outbound links are tracked etc.</li>
<li><a href="http://wordpress.org/plugins/wordpress-seo/">WordPress SEO</a>, also authored by Yoast, is an extremely powerful and feature-packed SEO plugin that lets you edit meta-data alongside a page’s content, analyse the page for optimisation based on a specified keyword phrase, <a href="http://moz.com/learn/seo/canonicalization">canonicalise your content</a>, exclude specified pages from being indexed by search engines and it can generate tags and data to help social networks like Facebook recognise your content. It even lets you edit your robots.txt and ht.access files from WordPress.</li>
<li><a href="http://wordpress.org/plugins/google-sitemap-generator/">Google XML sitemaps</a> generates a new XML sitemap every time you update your site’s content. An XML sitemap helps the spiders of Google, Bing et al to find all the pages on your site, increasing both the likelihood and speed with which they get indexed by search engines.</li>
<li>Social media and SEO are becoming increasingly intertwined as the search engines incorporate social data into their algorithms. This <a href="http://wordpress.org/plugins/social/screenshots/">plugin from Mailchimp</a> allows your users to comment via their social media profiles, lets you pull in social media mentions as comments and lets you automatically broadcast your new posts to your social networks. <a href="http://wordpress.org/plugins/digg-digg/">Digg Digg</a> adds the essential social sharing buttons to your pages and posts.</li>
<li>Tracking the end goals of your SEO efforts is vital. <a href="http://wordpress.org/plugins/contact-form-7/">Contact form 7</a> provides simple but very customisable contact forms to which it is easy to add Google analytics tracking.</li>
</ul>
The vast number of plugins available for WordPress mean that whatever your SEO strategy you’ll almost certainly find a combination to suit. By leveraging the power of WP plugins you can make major SEO changes to your site without ever having to login to an FTP server or write a single line of code.
<h3>You can write your own SEO-friendly theme</h3>
The main problem with using plugins for all your SEO needs is that they have the potential to slow down your page load times – another increasingly important factor in search engine algorithms.
Luckily a decent WordPress developer can bake all the features that an SEO consultant specifies, and which would otherwise be provided by plugins, directly into a customised theme. This allows for faster page load times, a better user experience and better rankings in search.
<h3>An admission</h3>
I have to admit here that I don’t have a great deal of experience with using other Content Management Systems. But, from the perspective of an SEO professional who’s never written a line of code in his life, it would take a lot of persuasion to pull me away from a platform that requires so little programming knowledge, that offers so many options for customisation, that has so many bespoke SEO plugins and that is supported by such a large community of search experts.

Why WordPress is a gift to SEO professionals

Best Video Experience

Give your audience the best video experience

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When thinking about which landing page platform to use for your brand, the quantity of your landing pages matter just as much as their quality. Choose a platform that can generate many landing pages, all the while keeping personalization at scale without compromising quality.
The benefits to having more landing pages are the various conversion and inbound marketing opportunities. More landing pages means a higher chance that visitors convert, in addition to more places to display social media links and promotions.
More landing pages also mean more targeting opportunities. Most leading landing page platforms have integrated analytics that gather information from incoming traffic, such as location, interests, search activity, and more. This will give you more data to work with to optimize your marketing campaign.
With each landing page platform comes unique strengths that cater to each brand’s needs.
It’s also important to keep in mind that most features are universal across all landing page platforms. To list a couple of strengths of some leading platforms: Unbounce has a vast array of features including full customizable templates and fast page load times; Leadpages allows for generating quick high-quality pages; Instapage has a user-friendly interface with diverse templates; OptimizePress provide options for a more “branded” look; <a href="https://rallymind.com" target="_blank">RallyMind</a> deploys 10s to 100s of landing pages with unique fields.
The ideal landing page platform is able keep up with both small and large-scale campaigns with the ability to efficiently customize specific fields within each landing page. Rethink scalability for your brand.

Rethink Scalability When Generating Landing Pages

<a href="http://www.gossinteractive.com/solutions/web-content-management">GOSS iCM Web Content Management</a> solution has been given approved supplier status following selection for the G-Cloud list of software suppliers in partnership with Bramble.cc.
Suppliers on the G-Cloud list, known as the ‘CloudStore’, are approved by the government to offer a range of ‘cloud-based’ software, infrastructure, platform and consultancy services. The store allows Government departments to buy leading technology more quickly and cost efficiently.
As a leading supplier of web content management and mobile web solutions to over 50 local and central government departments, GOSS Interactive has been listed on the CloudStore under 5 categories to supply GOSS iCM (intelligent Content Management), Search, Geographical Search, LiveChat and Service Analytics. GOSS iCM is a fully featured and trusted Web solution used to manage complex content for large organisations whilst keeping their web and mobile content agile and engaging. In buying GOSS iCM via the cloud, Government departments will benefit from the flexible, agile and extensive experience GOSS have in the market delivering secure hosted services and support.
According to the HM Government CloudStore website – The CloudStore is part of the G-Cloud programme which aims to transform the way that Government uses information and communications technology. What is even better news is that every product and service in the CloudStore is offered using the G-Cloud framework – and that means buyers:
<ul>
<li>don’t need to go through time and expense by issuing OJEUs (http://www.ojec.com/)</li>
<li>have the assurance that every product and service in the catalogue has been accredited to Government standards.</li>
<li>will always use suppliers that are approved by Government as being agile, efficient and offering value for money.</li>
<li>can find low cost and high quality solutions simply.</li>
</ul>
<blockquote>
Cabinet Office minister Francis Maude said: “The launch of CloudStore is an important milestone in the government’s ICT strategy to deliver savings and an IT system fit for the 21st century. Simply stated, purchasing services from CloudStore will be quicker, easier, cheaper and more transparent for the public sector and suppliers alike.”
Maude went on to say “Using cloud solutions that have already been secured and accredited will almost always be less expensive, and we will only pay for what we use.”
</blockquote>
Kathryn David, Applications Team Leader, Bury Metropolitan Borough Council comments “We selected GOSS as they had significant experience in delivering excellent Local Authority websites and were the preferred supplier at the end of an extensive procurement process. The software is functionally rich and the technical and system knowledge of the GOSS demonstrators was second to none and very impressive. They achieved the highest marks and had by far the lowest costs.”
Rob McCarthy, CEO, GOSS Interactive stated “Having delivered comprehensive web solutions to an extensive list of Government departments for over 10 years, we are ideally placed to understand their requirements and deliver tailored solutions that offer real value for money. The new G-Cloud framework will offer departments a simple way to take advantage of the GOSS iCM web content management and mobile web solutions, with the reassurance that they are Government secured and approved. Additionally, being listed on the HM Government CloudStore means that we do not need to go through expensive processes and so reduces our cost of business and allows us to pass on these savings to our government customers.”
Included in the CloudStore offerings supplied by GOSS are:
<ol>
<li>GOSS iCM (intelligent Content Management) – software to manage website content and customer experience management.</li>
<li>Search – software to provide advanced enterprise wide search.</li>
<li>Geographical Search – location based search services as used in “find my nearest” type implementations.</li>
<li>LiveChat – efficiency saving contact technology to allow web users to “chat” online with contact centre agents.</li>
<li>Service Analytics – Advanced insight into service use and where efficiency savings can be made with channel shift to digital platforms.</li>
</ol>
GOSS clients include Central Government departments such as the Met Office, as well as Police Forces, NHS Trusts and over 50 Local Authorities.

GOSS iCM now available on UK Government CloudStore

Sitecore today announced a partnership with Jungle Torch that provides organizations with a comprehensive SEO and social media monitoring solution as part of Sitecore’s Web platform.
“With search engines getting 1-3 billion hits per day, automating and unifying on-page and off-page SEO is more important than ever,” said Nate Tennant, co-founder, Jungle Torch.  “By partnering with Sitecore we are providing marketing executives and website managers the ability to organize and streamline search engine and social networking efforts. This gets you up front and personal with your customers, where you can join the conversation, and engage your audiences.”
The integrated solution offers an SEO and social media tool that gives marketers the ability to monitor and manage critical components of an SEO program, including link analysis, keyword ranking, multi-language URL keyword targeting, native support for rich media and competitive analysis.
In addition to its suite of SEO tools, Jungle Torch also provides Sitecore customers with proprietary social media tools to monitor relevant online conversations.  It provides data on company brand and associated sites, and offers quick ways to make changes in Sitecore’s Content Management System (CMS) based on the reports. Furthermore, the Jungle Torch social media tool provides sentiment analysis based on the online conversations.
Jungle Torch’s technology runs natively on the Sitecore platform, providing Sitecore users easy, seamless access to the full suite of Jungle Torch SEO and social media tools. Sitecore users can navigate from Jungle Torch link analyses views to the Sitecore CMS, allowing easy access and modification of important links.
Learn more about the Sitecore and Jungle Torch <a href="http://www.sitecore.net/Community/Business-Blogs/Industry-Insight.aspx?sc_camp=B822ADE7D4464DF0904034A69E9FAAEA" target="_blank">solution</a>.
About Jungle Torch
The Jungle Torch SEO and Social Media Dashboard is a new tool that gives unprecedented insight into a broad range of critical Web-based outlets. It is a purpose-engineered program that consolidates diverse marketing analytics into a powerful, single platform. Powered by a custom-designed sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, blogs, news, facebook and YouTube with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively or negatively.
In addition to tracking social media, Jungle Torch also gives users the ability to measure the success of SEO programs, including providing the rank of a user’s Web site on hundreds of keywords and phrases, determining the SEO-friendliness of a Web site and the usefulness of links and measuring competitive SEO ROI inbound and outbound linking, as well as fifteen other critical SEO metrics.
Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at <a href="http://www.jungletorch.com/" target="_blank">www.jungletorch.com</a>.
About Sitecore
 
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online.
Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy.  Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.
Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, ISS, Lloyd’s of London, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Visa Europe.
Connect in the <a href="http://www.sitecore.net/Community.aspx?sc_camp=81B1BD9C66564A0B93344032880B1FDE" target="_blank">Sitecore Community</a> to experience Sitecore’s success and that of its customers, partners and developers.

Sitecore and Jungle Torch Help Companies Monitor, Manage and Monetize Search Engine and Social Media Activities

<a href="http://www.crownpeak.com/?utm_source=cmscritic&amp;utm_medium=article&amp;utm_term=crownpeak&amp;utm_content=intro_to_crownpeak&amp;utm_campaign=web">CrownPeak</a>, the market leader in <a href="http://www.crownpeak.com/solutions/index.aspx?utm_source=cmscritic&amp;utm_medium=article&amp;utm_content=intro_to_crownpeak&amp;utm_campaign=web">cloud Web Content Management and Optimization</a>, offers a software-as-a-service solution built to empower marketers to develop and deliver website content and optimize campaigns with speed, ease and sophistication.
Some of the features include mobile content management, social media integration, testing and targeting, and real-time analytics. The product provides connectors for easily integration with other applications such as e-commerce, Sharepoint, CRM, email marketing, and others.
CrownPeak ships with the most powerful analytics available in any WCM product has integration with 19 different social networks, and native mobile site management capabilities. Every new feature is immediately available in the interface, keeping marketing way ahead of the curve at all times.
<blockquote>“We did not have the time or resources to pull a content management solution together internally so CrownPeak was the perfect solution for us. They solved the content management piece of the puzzle for us,” – Dave Beckwith, Senior Director of Skype Global Web Stores.</blockquote>
CrownPeak offers critical speed-to-market advantages. The development environment enables template rollout over 80% faster than traditional products and has deployment architecture optimized for speed, interoperability, and economics, enabling global organizations to deploy business-unit driven, regionally tailored sites worldwide in less than a calendar quarter.
<a href="http://www.crownpeak.com/resources/index.aspx?utm_source=cmscritic&amp;utm_medium=article&amp;utm_term=resources&amp;utm_content=intro_to_crownpeak&amp;utm_campaign=web">Click here to download additional videos, whitepapers and case studies or request a demo of CrownPeak’s SaaS Web Content Management and Cloud CMS.</a>

Latest SaaS WCM Products and Cloud CMS Features

This video introduces you to the web analytics that have been integrated into Sitefinity CMS 4.0. Using Google Analytics as the backbone, you are given access to full blow statistics.
Check out our <a href="https://www.cmscritic.com/sitefinity-review/">Sitefinity 4 review</a> for more info or visit their website at <a href="http://www.sitefinity.com/">Sitefinity.com</a>

A Look at Web Analytics in Sitefinity 4

OpenText, today announced the release of a new version of OpenText Integration Center featuring an enhanced, native connector to OpenText ECM Suite 2010. Customers can help better leverage their structured and unstructured content to reduce costs and improve efficiency. OpenText Integration Center unifies access to multiple sources of disparate information from OpenText ECM Suite for applications such as business systems integration, legacy decommissioning, in-place content management and content migration.
Most integration technologies focus on either structured data in databases or content in document repositories, but not both. Now with OpenText Integration Center, which inherently understands both structured data and unstructured content, customers can give business decision makers easy access to corporate information assets through ECM Suite 2010. This allows them to take advantage of powerful analytics, semantic search and rich interactive user interfaces to boost productivity and improve decision making.
<blockquote>
“The current economic conditions are forcing organizations to reduce the number of information sources by bringing structured and unstructured content together under the roof of a single business process and repository,” said Eugene Cherny, General Manager for OpenText's Connectivity Solutions. “By combining these worlds in the OpenText ECM Suite, we give customers a powerful solution that helps them reduce costs during a tough economy, while enabling them to do more with their information.”
</blockquote>
The latest release of OpenText Integration Center, together with OpenText ECM Suite 2010, provides enhanced, integrated ECM support making it easier to design, integrate, and implement content integration projects. Typical applications include:
Content Migration — OpenText Integration Center offers complete migration features to move content from one or many repositories to any new destination with all its metadata and context. It helps to automate the movement of content while delivering content integrity and operational efficiency.
Legacy System Decommissioning – Finally turning the off switch on old systems can lead to substantial cost reduction. Customers can archive data from any application and automatically apply lifecycle management rules, such as records management classifications, retention rules, and schedules through ECM Suite 2010.
Data Archiving — With a global policy to integrate retention of structured and unstructured content into one archiving system, customers can be assured of speedy and accurate collection of historical information with a full audit history.
Systems Integration — OpenText Integration Center represents a new generation of integration solutions that transforms, cleanses, enriches and directs information across the entire spectrum of decision support systems and corporate applications, for integrations that include data warehouses, data marts, mainframe systems, ERP systems, CRM systems, and content management platforms.
Less Seeking, More Finding Leading industry analysts such as Susan Feldman, IDC's Research Vice President for Search and Discovery Technologies, have identified unified information platforms as a new and fast-growing segment in enterprise software. Facilities like OpenText Integration Center will support enterprise strategies to implement such platforms.
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“Businesses of all sizes are wallowing in too much information, without being able to make sense of it. Our survey of IT buyers demonstrates that they are eager to fix the information quandary by investing in software that gives them a single access point to all their information silos. We expect this demand to fuel a new wave of growth in information access software,” writes Feldman in a report published in April 2011 titled “<a href="http://www.idc.com/getdoc.jsp?containerId=227780" target="_blank">Unified Access to Information: Less Seeking, More Finding</a>.”
</blockquote>
About OpenText OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content.  OpenText brings two decades of expertise supporting 100 million users in 114 countries.  Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.  For more information, visit <a href="http://www.opentext.com/" target="_blank">www.opentext.com</a>

New Release of OpenText Integration Center Lets Customers Unify Information Across the Enterprise

Today sees the launch of GOSS iCM (intelligent Content Management) version 9.1, the latest upgrade to the market leading Web Content Management Solution built by GOSS Interactive.
The solution allows public, private and third sector organisations to drive efficiency savings into their business by delivering more services online and understanding how website visitors use a website, resulting in potential savings of up to £3 million for some GOSS clients.
Powerful forms extensions
Savings can be realised by the deployment of interactive forms on websites and mobile devices with staff able to process submitted from data within GOSS iCM. Website visitors can submit forms and keep check of the status of their progress with a powerful “My Account” Module.
GOSS iCM makes traditional PDF forms redundant and could well replace specialist form packages and Customer Relationship Management system (CRM) integration, thus delivering significant savings in back office costs. A recent survey published by GOSS, showed that 72% of the UK’s largest charities still use PDF forms on their websites for potential donors, fundraisers and volunteers to complete. GOSS iCM now provides a clear path for all such interactions to be delivered online in one dynamic solution.
Marketing metrics
Additional functionality sees Google Analytics tightly integrated into GOSS iCM. Analytics are displayed alongside page details to allow content contributors to see how their page is performing, make informed decisions about what could be improved and track the success of changes made.
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Rob McCarthy, CEO at GOSS Interactive comments; “The latest innovations in GOSS iCM have come as a result of user community feedback. Our new forms capabilities, which came free with version 9, has now been extended so that users have much more power to process submitted data. Services that go thorough multiple steps can also be managed in GOSS iCM, with feedback passed to the website user in real-time.”
“The integration with Google Analytics is the first step to enable digital marketers to gain insight and control of their marketing campaigns. This is part of a focus on assisting businesses to gain value from user journeys, metrics and campaign success.”
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For further information go to <a href="http://www.gossinteractive.com/v9-1">http://www.gossinteractive.com/v9-1</a>
Additional functionality in GOSS iCM v9.1 includes:
Forms data browser
This allows for forms data to be processed by staff, all in GOSS iCM, without having to use expensive CRM systems or specialist forms packages. By using the powerful forms package that comes with all new installations of GOSS iCM, businesses can create service processes for delivery online.
Data entered on a form by a website visitor is stored in GOSS iCM and can be viewed and handled by users in a number of ways.
Marketing dashboard
A tight integration of Google Analytics with GOSS iCM allows analytics to be displayed alongside each page of content. This unique view will give content authors and Marketeers valuable insight into how their content is consumed by site visitors.
External content search
Further enhance related content with external links and media. This tool allows users to search the web via Bing (or other content repositories like SharePoint or Flickr) for related links and media, import them into GOSS iCM and add them to a website, from one simple interface.

New GOSS software to help with efficiency savings and management of marketing campaigns

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