Articles - Page 19

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

The Hero’s Journey to Composable: A Conversation with Uniform’s Mark Demeny

matt-garrepy

This week, <a href="https://www.cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith/">Acquia</a> announced that its open digital experience platform, Acquia DXP, has been positioned by <a href="https://aragonresearch.com/" target="_blank">Aragon Research</a>, Inc. as a Leader in The Aragon Research Globe™ for Content Experience Platforms (CXP), 2023.
Aragon Research analysts evaluated 17 providers of content experience platforms. These platforms enable enterprises to shift web experiences to intelligent, dynamic journeys that can be delivered on any device and to personalize them with tools such as <a href="https://www.cmscritic.com/from-chatbots-to-contentops-how-ai-is-coming-to-your-cms-whether-you-like-it-or-not/">generative AI</a> and chat.
Providers were ranked based on strategy, performance, and reach. 
“We believe being positioned as a Leader in The Aragon Research Globe for Content Experience Platform, 2023 highlights the strength of our capabilities in areas such as AI, low-code development, and support for experiences across all digital channels,” said <a href="https://www.cmscritic.com/acquia-and-the-art-of-the-possible-interview-with-chief-market-officer-jennifer-griffin-smith/">Jennifer Griffin Smith</a>, Chief Market Officer at Acquia. “By endeavoring to provide the industry’s most open DXP, we enable marketers to leverage all of their content and customer data to create high-impact experiences — faster, more cost-effectively, and while maintaining brand consistency.” 
To access the full report, <a href="https://aragonresearch.com/globe-for-content-experience-platforms-2023/" target="_blank">click here</a>.
<h2>About Acquia</h2>
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at <a href="https://www.acquia.com/">https://acquia.com</a>.
<h2>About Aragon Research</h2>
Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology's ever-evolving impact on business. Headquartered in Morgan Hill, CA, Aragon Research works with executives at every major level of the business and across industries to give them the tools they need to make more informed technology and strategy decisions. Aragon delivers high-impact advisory, research, and consulting services, and has a proven team of veteran analysts. For more information, visit <a href="https://aragonresearch.com/" target="_blank">www.aragonresearch.com</a>.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
“The Aragon Research Globe™ for Content Experience Platforms, 2023” by Jim Lundy, July 2023. © 2023 Aragon Research, Inc. and/or its Affiliates. All Rights Reserved.

Acquia Positioned as a Leader in The Aragon Research Globe for Content Experience Platforms (CXP), 2023

cms-critic-staff

In recent years, <a target="_blank" href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless commerce</a> – or the separation of the frontend and backend of an application – has emerged to offer e-commerce sites greater freedom of expression and the ability to enrich the customer experience. In spite of these advantages, maintaining a headless architecture comes with several challenges, including the need for additional resources to keep content and features updated and the risks of decreased site speed and increased security vulnerabilities. And, of course, there are additional costs for building infrastructure and testing.So you need to ask: is going headless the right move for your organization? The alternative (supposedly) is to stick with the more traditional, all-in-one, "monolithic" platform approach. One key benefit of doing so is the built-in frontend that makes it easy for non-technical users to launch an online storefront quickly.However, monolithic systems can lock an e-commerce company into one vendor’s pre-existing development environment and limit its developers to the most common use cases. In sum, the monolithic approach tends to work better for new businesses that wish to get a website launched quickly. But, our experience is that it’s not long before these businesses begin to feel restricted by their platform’s templates and tools. <h2>Are You Really Ready?</h2>Making the decision to jump to a headless architecture can be scary. Migrating an entire frontend is hard, and more often than not you’ll also choose to migrate the backend, and it will most likely take longer than planned. Moreover, e-commerce organizations get absolutely none of the headless benefits until the migration is completed.Under this scenario, the existing site is kept on life support for the months or years the development team is focused on building the new headless frontend. And even if a development team hits all its key project dates and goes live, it’s still hard. There may still be many capabilities and features that can’t be included in that initial launch, which leaves the newly created frontend in catch-up mode.<h2>You Can Go Halfway</h2>The good news is that going headless does not have to be all or nothing. It’s possible to achieve many of the benefits of going headless without taking the full plunge.  Here’s how:<ul><li>Don’t take on more than you can handle. Especially in the current market, where every second counts and organizations likely have fewer engineers than they did last year, expecting a resource-strapped development team to rebuild an entire frontend is unrealistic, and would likely take too much time and upfront investment.</li><li>Implement a supplemental strategy where, instead of replacing a monolithic frontend in one big project, the organization chooses one critical headless capability at a time to add to the frontend. For instance, instead of replacing the whole site, e-commerce marketers could replace an element in product pages that isn't helping shoppers convert to buyers. This cumulative approach focuses the team on achieving meaningful short-term milestones. In this way, an e-commerce organization can continuously add new capabilities and progressively evolve from a monolithic system until the entire backend is segmented into microservices or different best-of-breed vendors. This approach also means that business value will be delivered throughout the migration.</li><li>Consider dedicated frontend composition platforms that implement additive strategies while allowing all business users - including developers, marketers, and designers - to help bring new functionality to the site. This can help overstretched development teams avoid becoming a bottleneck so the broader organization can deliver new experiences to the existing site more quickly. Reducing handoffs and eliminating the build step enables quicker content creation, which allows for more experimentation and, ultimately, a faster path to optimization and revenue-driving conversion improvements.</li></ul><h2>Open the Doors to Experimentation</h2>Let’s look at a common scenario. If an organization’s team does a quick analysis of its product pages and evaluates where the most underutilized real estate is on those pages, they will be able to translate that deficit into an opportunity and make that real estate more effective. For example, on many product pages, there are large swaths of whitespace and then a related product carousel tucked down at the bottom of the page where customers rarely venture. In this case, moving those related products up on the page is a good way to drive up average order value.In addition, the organization can choose to take it a step further and turn that related products carousel into a "build a bundle" offer where shoppers can attach three additional items to purchase all at once - with just one click. Ultimately, the organization can quickly and easily test anything - including the page layout and adaptive experience options, without needing weeks of lead time for planning and development. It's all about picking one’s opportunities and providing the desired experience built with the technology that gets you the shortest time to value and responsibly balances business success.The decision to go headless (or not) certainly does not need to be an all-or-nothing event. It’s possible to go halfway or to dip your toes in just a little bit. Don’t try to do everything at once; instead, focus on doing a little at a time, and take advantage of new design tools that unleash frontend creativity and agility while transitioning to your ideal e-commerce stack at a gradual pace.<hr /><a href="/critics/ryan-breen">Ryan Breen</a> is Chief Technology Officer at Zmags and a CMS Critic contributor.

Dipping Your Toes into the Headless Waters - Why Jumping Into the Deep End May Not Be the Best Bet

ryan-breen

Getting to the top level is what <a href="http://www.hygraph.com/" target="_blank">Hygraph</a> does best. 
Today, the next-generation headless CMS announced a major update to its enterprise-grade federated content platform by introducing <a href="https://hygraph.com/blog/introducing-top-level-remote-fields" target="_blank">top-level remote fields.</a>
The new capability is a significant part of Hygraph’s overall <a href="https://www.cmscritic.com/why-content-federation-represents-the-next-evolution-of-the-cms/">federated content vision</a> to power a many-to-many relationship between content sources and devices as organizations look to create new digital services and business models at scale.
“Top-level remote fields empower enterprises to unify distributed content from across multiple systems, to deliver to any destination and without duplication,” said <a href="https://www.cmscritic.com/critics/michael-lukaszczyk/">Michael Lukaszczyk</a>, CEO and Co-Founder, Hygraph. “For example, in the context of e-commerce, organizations can now fetch data from their commerce, digital asset management, and CRM systems from Hygraph’s content API in one single query. This promises to be a real game changer.”
<h2>Evolving the headless CMS landscape</h2>
Hygraph’s federated content platform allows organizations to innovate faster and at lower cost, replacing tedious custom software development associated with many of today’s headless Content Management Systems (CMS).
With the recent proliferation of composable architectures, federated content enables enterprises to seamlessly develop and run content-rich features. Top-level remote fields further enable the advantages by streamlining and modernizing content connections. Rather than making multiple API calls to different systems, top-level federation capabilities allow users to fetch all content and data from a single Hygraph GraphQL endpoint.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/top-level-remote-fields-press-release-image-1024x576.png" alt="Diagram of Hygraph top-level remote fields capability" />
Consider an e-commerce use case where you might want to fetch product data from your commerce system (e.g., <a href="https://www.cmscritic.com/cms-monthly-recap-shopify-invests-in-sanity-dotcms-updates-content-authoring-experience-wp-engine-acquires-plugins-and-more/">Shopify</a>), digital assets from your DAM (e.g., <a href="https://www.cmscritic.com/cms-monthly-recap-acquia-gets-feature-boosts-cloudinary-and-contentful-partner-big-acquisition-updates-and-more/">Cloudinary</a>), and rich content stored in Hygraph. You can now fetch all this data from Hygraph's content API in one query.
The key benefits of the new top-level remote fields capability include:
<ul>
<li>Simplified tech stack: All frontend applications query data from one universal Hygraph API.</li>
<li>Ease of management: All backend APIs are managed in one place.</li>
<li>Simplified authentication and authorization: One API simplifies the authentication and authorizing front-end applications.</li>
<li>Quicker application integration: Low-code tools eliminate the need to write and maintain middleware code to stitch multiple systems together.</li>
<li>Improved content integrity: Eliminate duplicates and ensure that changes are consistently reflected across all front-end applications using the data.</li>
<li>Enhanced performance: Querying content from a single API and Hygraph’s advanced caching capabilities allow for high-performance content distribution.</li>
</ul>
“Organizations are currently unable to unlock full value from their content, as custom software and integration challenges slow the creation of new digital services at scale," added Lukaszczyk. "Top-level remote fields capabilities represent a powerful next step for enterprises to dramatically streamline and modernize content connections and drive the next generation of customer experiences."
For more information on top-level remote fields, visit <a href="https://hygraph.com/blog/introducing-top-level-remote-fields" target="_blank">Hygraph's website.</a>
<h2>About Hygraph</h2>
Hygraph (formerly GraphCMS) is the enterprise-grade federated content platform that enables content and engineering teams to rapidly build and deliver tomorrow’s connected digital experiences at scale. As the next generation of CMS, Hygraph powers a many-to-many relationship between different content sources and devices. Hygraph’s modern API approach allows organizations to innovate faster and at lower cost, whether building content-rich applications or managing large product catalogs or internal knowledge management systems. Hygraph is headquartered in Berlin, Germany, and works with 400+ customers globally, including Dr. Oetker, Shure, Samsung, and Philips.

Hygraph Introduces Major Update to Federated Content Platform with Top-Level Remote Fields

It's "wheels up" this week for <a href="https://www.contentstack.com/?utm_source=prnewswire&amp;utm_medium=referral&amp;utm_campaign=2021_07_bigcommerce_press_release">Contentstack</a><a href="https://www.bigcommerce.com/">,</a> a composable Digital Experience Platform (DXP) provider.
The company just announced that it has been selected by European airline group <a href="https://www.airfranceklm.com/en" target="_blank">Air France-KLM</a> to support its new digital transformation initiative: a composable solution that aims to provide seamless and curated omnichannel experiences to its customers worldwide.
According to the press release, Air France-KLM sought a composable DXP that could be integrated with its existing technology stack – specifically with a new CMS.
Contentstack was selected for its expertise in composable architecture and its easy-to-use interface. Along with its headless CMS, the platform offers a range of capabilities, all of which align with the composable principles of <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH</a> (Microservices, API-first, Cloud-native, and Headless).
“For enterprises like Air France-KLM, speed and agility are critical to efficiently managing content processes as well as customer demand,” said <a href="https://www.linkedin.com/in/ramonweterings/" target="_blank">Ramon Weterings</a>, VP Sales EMEA at Contentstack. “By harvesting the power of composable, headless technology, Air France-KLM is now better equipped to adapt to change without having to compromise on quality. In partnership with Contentstack, they’re able to continue delivering superior digital experiences while benefiting from rapid, agile, and reliable internal workflows. Our goal is to help our partners set up for success and we’re excited to be working with Air France-KLM on their composable adoption.”
The partnership will enable Air France-KLM to benefit from a more agile journey while working with Contentstack to improve and update its technology capabilities.     
<h2>Taking flight with composable </h2>
Contentstack will be part of a composable digital strategy that empowers Air France-KLM to create seamless and personalized customer journeys, with streamlined publishing processes for e-commerce developers, content creators, and SEO specialists.
Contentstack’s extensive API library will also allow applications to be easily integrated into the Air France-KLM technology ecosystem while offering the agility required to support growth channels and adapt to changing customer needs.
“Whether it’s onboard our aircraft or on our digital touchpoints, we aim to offer unique experiences to our customers," said <a href="https://www.linkedin.com/in/hugorousset/" target="_blank">Hugo Rousset</a>, VP Digital Products &amp; Services at Air France-KLM. "We needed a solution that allows us to get ahead of customer needs, providing them a personalized user journey. Migrating to Contentstack contributes to delivering more consistent content across all our touchpoints and all markets. At the same time, it enables us to integrate our existing tech stack and adapt quickly to the changing landscape.”
Contentstack is being implemented to integrate with Air France-KLM’s consumer websites, powering the next generation of digital experiences, with additional websites to follow later this year.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/?utm_source=prnewswire&amp;utm_medium=email&amp;utm_campaign=2019_06_19_contentstack_comes_to_europe">Contentstack</a> – the leading composable digital experience platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com">http://www.contentstack.com</a>.

Contentstack Selected by Air France-KLM to Support Composable Digital Experience Transformation

Europe's <a href="https://digital-strategy.ec.europa.eu/en/library/cyber-resilience-act" target="_blank">Cyber Resilience Act</a> (CRA) has been a lightning rod of hope and controversy for some time. The proposal, which would regulate cybersecurity requirements for products with digital elements, is meant to bolster rules for hardware and software and help enhance security in a world of evolving threats.
The CRA legislation targets a broad array of categories, including Internet of Things (IoT) devices, computers, smartphones, and applications – and institutes a range of new requirements for manufacturers to improve their product security. 
At the same time, the CRA has been viewed by some as a <a href="https://www.eff.org/deeplinks/2023/05/eus-proposed-cyber-resilience-act-raises-concerns-open-source-and-cybersecurity" target="_blank">threat to open source software</a>, which has enabled innovation and fueled the growth of the modern internet. Open source projects like <a href="https://kernel.org/" target="_blank">Linux</a> and <a href="https://www.apache.org/" target="_blank">Apache</a> are used freely and integrated into a bevy of products, where they power digital services for billions of users across the globe. 
Given these concerns, representatives from <a href="https://www.cmscritic.com/what-do-industry-experts-expect-for-the-drupal-10-launch-heres-what-they-told-us/">Drupal</a>, <a href="https://www.cmscritic.com/joomla-cms-turns-16-celebrates-with-long-awaited-release-of-version-4-0/">Joomla</a>, <a href="https://typo3.org/" target="_blank">TYPO3</a>, and <a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/">WordPress</a> communities have banded together to address EU legislators amid the ongoing CRA amendments process. This week, the consortium penned an open letter highlighting the possible impacts of the CRA on <a href="https://en.wikipedia.org/wiki/Free_and_open-source_software" target="_blank">Free and Open Source Software (FOSS)</a> Content Management Systems (CMS).
Combined, these four CMSes power more than half of all websites around the world and play a critical role in driving a competitive European economy and enabling cross-border collaboration.
<h2>What are the concerns for open source CMS under the CRA?</h2>
One of the core issues with the CRA deals with proposed liabilities for commercial activity that results in security vulnerabilities. This would impact open source developers who solicit support or donations, making them responsible for damages due to a security issue even if they didn't produce the product itself. Such costs could put an unfair burden on smaller shops and individual developers that can't afford the operational and administrative costs to meet these requirements. 
There's also chatter about the risks involved with a proposed 24-hour reporting mandate for disclosing actively exploited vulnerabilities – which may, ironically, result in more threats from heightened visibility and inadequate remediations. 
It goes without saying that open source content management systems have profoundly impacted the evolution of digital experiences. WordPress – the most popular in the field – powers roughly 810 million websites globally, representing <a href="https://kinsta.com/wordpress-market-share/" target="_blank">43% of the overall category</a>. CRA could irrevocably change how open source CMS platforms are used in Europe, sending a ripple effect across the software industry with myriad consequences.  
<h2>Open source matters in the CMS market</h2>
To be fair, the CRA isn't being demonized by this consortium of open source projects. As advocates for enhanced security in European hardware and software, <a href="https://www.opensourcematters.org/" target="_blank">Open Source Matters</a> (a non-profit supporting Joomla) and the FOSS CMS communities behind this letter commend the legislative goals of the CRA. However, there are concerns regarding the potential negative impact of the proposed regulations on FOSS development and innovation within the EU.
"Individuals, SMEs, and institutions will be hampered either by enormous administrative burdens or a chilling effect on their activities (and a potential rush towards the American Tech Giants) for fear of risking penalties under the CRA. [...]", the letter states. "As mentioned by many other commenters...large and enterprise-class businesses may be the only ones able to profitably sustain the administrative burden of CRA compliance, quelling EU innovation, entrepreneurship, and economic livelihoods."
The letter proposes solutions to ensure continued success and alignment with the EU's goals. This includes clarifying the CRA’s exemption for FOSS and supporting users’ rights and freedoms. The letter also emphasizes the alignment of FOSS with EU core values – including human dignity, freedom, democracy, and equality.
<h2>Meeting with stakeholders to voice concerns </h2>
The proposed CRA regulation joins a platform of digital governance that the EU is spearheading. This includes the <a href="https://www.hrpo.pitt.edu/european-union-eu-general-data-protection-regulation-gdpr#:~:text=The%20General%20Data%20Protection%20Regulation,of%20individuals%20in%20the%20EEA." target="_blank">General Data Protection Regulation (GDPR)</a>, which was adopted in 2016 to provide a strong data privacy framework for European citizens.
GDPR was fully enacted in 2018, and has vigilantly handed down fines to entities small and large. The CRA is following a similar track, giving the EU's cybersecurity agency real teeth to enforce policies as part of its new charter. 
Open Source Matters and the <a href="https://www.thedroptimes.com/tag/inter-cms-working-group" target="_blank">Inter-CMS Working Group</a> (ICWG) have invited EU Commission members and other stakeholders to participate in a seminar in Brussels early this fall, fostering a collaborative dialogue to address the concerns raised. The seminar presents a cooperative motion from the coalition of open source communities, with the hope that friendly dialogue and collaboration might yield changes to the proposed legislation. 
The letter was signed by:
<ul>
<li><a href="https://www.linkedin.com/in/crystal-dionysopoulos/" target="_blank">Crystal Dionysopoulos</a> – President, <a href="https://opensourcematters.org/" target="_blank">Open Source Matters, Inc</a>. (Joomla)</li>
<li><a href="https://www.linkedin.com/in/josephahaden/" target="_blank">Josepha Haden Chomphosy</a> – Executive Director, <a href="https://wordpress.org/" target="_blank">WordPress Project</a></li>
<li><a href="https://www.linkedin.com/in/olivierdobberkau/" target="_blank">Olivier Dobberkau</a> – President, <a href="https://typo3.org/project/association/" target="_blank">TYPO3 Association</a></li>
<li><a href="https://www.linkedin.com/in/timdoylempa/" target="_blank">Tim Doyle</a> – CEO, <a href="https://www.drupal.org/association" target="_blank">Drupal Association</a></li>
</ul>
As events unfold, more information about the debate and the proposed seminar will be shared.
To read or download the full open letter, visit <a href="https://www.joomla.org/announcements/general-news/5891-open-letter-foss-cms-cyber-resilience-act.html">https://www.joomla.org/announcements/general-news/5891-open-letter-foss-cms-cyber-resilience-act.html</a>
<h2>About Open Source Matters</h2>
Open Source Matters (OSM) is a non-profit organization that supports and promotes the Joomla! open-source project. Its mission is to empower and unite a global community of Joomla users and contributors to cultivate and sustain an innovative and reliable content management system. For more information, visit <a href="https://www.opensourcematters.org/">www.opensourcematters.org</a>.
<h2>About Drupal, Joomla, TYPO3, and WordPress</h2>
Drupal, Joomla,  TYPO3, and WordPress are leading open-source Content Management Systems (CMS) that have significantly impacted the digital landscape. Each platform boasts its unique approach to web content management, catering to diverse user needs. Despite their different approaches to building websites, they share common values, emphasizing collaboration, accessibility, and community-driven development. Together, their collective strength fosters innovation and empowers website creators worldwide.

Drupal, Joomla, TYPO3, and WordPress Address EU with Concerns over Cyber Resilience Act

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Highlights:
<ul>
<li>Christine Masters is driving product management for Contentstack's AI roadmap</li>
<li>The company's new AI Assistant offers generative content capabilities powered by ChatGPT</li>
<li>Contentstack’s AI approach is helping to mitigate concerns like data privacy</li>
<li>The combination of AI Assistant and Automation Hub delivers unique advantages</li>
</ul>
<hr />
 
Artificial Intelligence has long been a popular trope in the sci-fi genre. Most of us could rattle off a string of films about machines gone amuck, from 2001: A Space Odyssey to Ex Machina.
The stories are almost always identical: Humans create AI. The world marvels at its promise. People check out. AI becomes self-aware and decides humans need to be exterminated. Epic battles ensue.
And it’s all downhill from there.
While advancements in real-world AI have been profound, they’re a far cry from the popcorn pop-culture dystopias we see in the movies. Sure, there’s trepidation, but no threat of total machine domination (we hope). And AI models like <a href="https://openai.com/chatgpt" target="_blank">ChatGPT</a> – which has captured the moment's zeitgeist – are already proving their value in multiple use cases. 
Generally speaking, the AI features being added to CMS platforms show promise, not peril. At the same time, they’re fraught with challenges – and if there’s one Schwarzenegger-level threat suffering from a bit of time dilation, it might be the customer experience. Compounded by pressure to seize the opportunity and a need to remain in competitive lockstep, many AI features have been rushed to market at hyperbolic speed.
But what makes them different? And are they really delivering value? That depends a lot on how a user creates content in a CMS.
When I was in Europe last month, I met with <a href="https://www.linkedin.com/in/nehasampat/" target="_blank">Neha Sampat</a>, <a href="https://www.linkedin.com/in/conoregan/" target="_blank">Conor Egan</a>, and <a href="https://www.linkedin.com/in/susancbeermann/" target="_blank">Susan Beerman</a> – the leadership team at Contentstack. One of the discussion topics was Contentstack's new AI Assistant, which I had previewed and found quite compelling. I wanted to dive deeper, so they sent me to the source: Senior Product Manager <a href="https://www.linkedin.com/in/masters/" target="_blank">Christine Masters</a>.
Christine’s bailiwick is Emerging Products, where she’s working on the front line of innovation. Her months-long mission to launch Contentstack’s new AI features has yielded dynamite results, and she gave me a guided tour. We also talked about the big challenges the market is wrestling with, and how Contentstack's approach to generative AI – from content to code – is supercharging their composable DXP.
<h2>Mastering product management</h2>
Christine joined me on Zoom from her home in Iowa – an easterly track from her California roots, but a more temperate 80 degrees on an otherwise sweltering summer day.
“I remember 119 degrees,” she reminisced. It’s worth noting that the <a href="https://www.pbs.org/newshour/nation/californias-death-valley-sizzles-near-record-temperatures-as-brutal-heat-wave-continues#:~:text=The%20hottest%20temperature%20ever%20recorded,as%20keeper%20of%20world%20records." target="_blank">record in Death Valley</a> is 134, which makes 80 sound downright cool.
And cool is precisely the right word for Christine. She's easygoing, confident, and genuinely passionate about her work. From an experience perspective, she's a fluent industry stalwart that’s seen the evolution of content into the digital realm, starting in print at a newspaper in Fort Wayne, Indiana – where she used tools like QuarkXPress.
After operational roles in media, she managed CMS platforms at BLOX Digital, focusing on digital transformation for media applications in cloud and SaaS. She later became a senior director of core platforms, where she conducted focus groups to help build better CMS experiences.
Coming from a more traditional monolithic CMS background, Christine brings an unmatched perspective to her work in Emerging Products, specifically with Contentstack’s new AI features. The company <a href="https://demandgenreport.com/features/news-briefs/contentstack-adds-openai-chatgpt-integration-to-its-platform" target="_blank">announced</a> its ChatGPT integration in late March, relatively early in the hype cycle.
The new AI initiative was ambitious, enabling in-line user extensions that assist in creating brand-specific content in seconds. The stated capabilities were simple but powerful: editors would be able to quickly publish summaries, outlines, metadata descriptions, keyword-optimized blogs, and more – all by using prompts. But that was just the beginning.
In April, Contentstack <a href="https://community.contentstack.com/podcast-media-and-more-81/introducing-contentstack-live-383" target="_blank">hosted a webinar</a> introducing its ChatGPT connector and the future of AI-driven composability. The messaging established that the company sees AI and automation technologies touching virtually all facets of the digital experience stack – transforming content creation, code development, and asset creation.
Quite a charter, and one that will keep Christine busy for some time to come.
<h2>Understanding customer concerns with AI </h2>
Death by PowerPoint is a common fatality in the tech world, but Christine offered a single yet poignant slide before diving into the demo – one that crystallized the key challenges most companies face when considering AI. This educational entry point has become common for her.
“We’ve had a ton of interest, but a lot of concerns as well,” she said. “Many companies are asking, what should we be doing with AI? I’ve been on maybe 30 or 40 calls not just consulting, but talking and listening to their concerns. Some people are much more AI-friendly, and some are very nervous. There’s kind of this fear that when we let ChatGPT in, it’s going to suck up all our data to learn things and use it elsewhere, even with my competition.”
It’s a real concern – and one I’ve heard repeatedly from platforms and users. Will my company’s proprietary content become fodder for the training model? Or will <a href="https://www.aljazeera.com/news/2023/3/23/chatgpt" target="_blank">another bug</a> allow my competitors to see my chat sessions?  
I asked Christine how Contentstack is assuaging these fears. She quickly pointed out that their new service taps the ChatGPT API, but none of the data is being trained by the broader model. Additionally, only prompt data is stored for troubleshooting purposes and cleared out after 30 days. All of these tactics meet <a href="https://gdpr.eu/" target="_blank">GDPR compliance</a>, providing greater assurance around data privacy.
<hr />
<h4>"You need to make sure you have humans at the right step, particularly if it’s content created from scratch."</h4>
<hr />
That said, OpenAI has become a powerhouse tech company with more than 100 million users, making it a prime target for hacking. Last month, <a href="https://mashable.com/article/chatgpt-stolen-accounts-passwords-dark-web" target="_blank">Group-IB reported</a> that thousands of ChatGPT login credentials were leaked to the Dark Web, forcing Google and other companies to warn employees not to add sensitive information to the large language model. Contentstack addresses some of these risks with a combination of optimization and policy.
Accuracy is another blocker, and ChatGPT’s well-documented <a href="https://www.securityweek.com/chatgpt-hallucinations-can-be-exploited-to-distribute-malicious-code-packages/#:~:text=The%20issue%20is%20related%20to,information%20that%20may%20look%20plausible." target="_blank">hallucinations</a> have caused significant challenges to trust. “Sometimes it sounds very convincing, but it’s a total lie,” Christine added. “You need to make sure you have humans at the right step, particularly if it’s content created from scratch.”
Given this, Christine focuses on the use cases where ChatGPT excels, such as creating short summaries from longer-form content or extracting keywords. “We’ve been doing things like this for years now, so it’s become table stakes,” she said, noting that AWS has been making AI scalable for quite some time with products like <a href="https://docs.aws.amazon.com/managedservices/latest/userguide/rekognition.html" target="_blank">Amazon Rekognition</a>.  
But what is novel are the prompts being used to simplify and execute – and how Contentstack is harnessing its automation capabilities to streamline AI at exactly the right places in the content creation experience.
“That’s where we’re coming from with these products,” she punctuated.
<h2>Conjuring content with AI Assistant </h2>
Contentstack’s ChatGPT integration has two main products it intersects with: AI Assistant and Automation Hub. The combination of the two provides a unique ecosystem of capabilities that enriches the generative creation of content and the automation and streamlining of its entire AI workflow.  
As Christine pointed out, an important distinction with the AI Assistant is its nature as an app in Contentstack’s composable ecosystem. I knew other platforms had instrumented their AI with a more coupled architecture, so I asked her to elaborate on the advantages.
“One really great thing about our CMS is the extensibility,” she explained. “You can build your own apps and modules to extend the capabilities through a marketplace approach. With monolithic CMS platforms, you might keep adding features – but after ten years, it gets bloated and filled with toggles. By extending CMS through apps, you can keep it agile and lean.”
With the AI Assistant being an app, Christine began her demo in the most logical place: the installation process. This is critical, as users can choose to connect ChatGPT using their own API keys, or use Contentstack – which is free. In either case, the whole piece is painless.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-installation-1024x727.jpg" alt="Contentstack screen showing the installation process" />
Inside the tool, there are lots of pre-configured features that allow you to build prompts for almost anything. You can add a pre-defined set of icons that conform with your brand standards or build custom prompts aligned with your organization’s content style. (Sidenote: <a href="https://learnprompting.org/" target="_blank">prompt engineering courses</a> have now emerged to help assist users with this new skill. Go figure.)
In Contentstack’s AI, the prompts can get very granular. For example, a customer can enter explicit instructions like when to use associated trademarks or which competitor should never be mentioned. 
From a UI perspective, the AI Assistant “lives” where the content writer creates new entries, enhancing the experience without disrupting the editorial flow. The whole experience is lightweight and elegant, and reflects thoughtful analysis of where the elements should co-exist. Users can interface with the tool via custom actions already configured for spelling and grammar, then add functions to write summaries, extract keywords, and even provide translations. 
As Christine pointed out, writers and editors aren’t typically creating content from scratch with AI. In most cases, they use it to augment their writing in different ways.
“As a quick example, let’s say I want to write a blog post about something,” she said. “You can use our pre-built Idea Generator to create ideas and use custom prompts to be in the tone and voice of your brand. Most of the time, writers want ideas and outlines, so they have more control.”
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-ai-ideas-1-1024x747.jpg" alt="Contentstack screen showing the AI idea prompt." />
From a success standpoint, Christine offered some experience-based advice about prompting, explaining how the assistant can produce better and more accurate results when properly fed. This includes prompt curation around overused terms that might seem cliché or incompatible with a brand’s voice.
“You might tell ChatGPT to ‘make it more exciting’ and it returns words and phrases like ‘trailblazing’ or ‘revolutionary.’ Everything can start to sound the same. ‘In the realm of digital experiences’ is another example that you see out there. These would be my guidelines for what not to use.”
Looking at the prompt capabilities, I asked if there was a plan to make the customizations more repeatable and sharable. Christine said that’s on the roadmap – along with other features.
“We really want to make sure that we’re providing something very useful for our customers they can actually use.”
<h2>Adding some magic with Automation Hub</h2>
The 1-2 punch of Contentstack’s AI offering is the unique combo of AI Assistant and <a href="https://www.contentstack.com/automation-hub/?creative=650999267431&amp;keyword=contentstack%20automation%20hub&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19810684522&amp;adgroup=146523337843&amp;placement=&amp;utm_campaign=fy24-glob-dg-automation-hub-us-ca&amp;utm_medium=paid-search&amp;utm_source=google&amp;gclid=Cj0KCQjwwvilBhCFARIsADvYi7L-bNoQPTRPXR4ba5lah7uPBz6xovMlmKayTKrMh-G4nO9xaoVQ8XUaAuRDEALw_wcB" target="_blank">Automation Hub</a>.
If you’re unfamiliar with the service, it’s an existing feature of the Contentstack DXP that delivers an easy, no-code solution for streamlining business processes. It starts with a trigger or action and allows you to define a specific workflow using a graphical interface – which is incredibly lithe and intuitive. The tool is designed to help simplify the complexity of integrations and automate routine tasks. 
“Now [with Automation Hub], you can build up a series of automated steps with the ChatGPT connector, which brings in an automatic prompt trainer,” Christine described. “It’s a webhook with a trigger – like publishing a new article – and you build steps afterward that are API calls or snippets of code performing functionality.”
According to Christine, Automation Hub is ideal for applications like translations, where ChatGPT can be automatically tapped to return languages based on specific fields and requirements. ChatGPT does a decent job with translations, and there’s already broad market trust with third-party tools like <a href="https://www.weglot.com/" target="_blank">Weglot</a> that leverage AI.
<img src="https://cmscritic.com/ms-content/uploads/2023/07/contentstack-screen-translation-1024x749.jpg" alt="Contentstack screen showing translation with ChatGPT and Slack connector." />
In just a few minutes, she demonstrated how simple it is to activate the "ChatGPT for Translation" automation in the UI and configure both the connector and the associated actions. Once the translation was completed, we even added a step with Slack, automatically letting team members know the task was completed. Pretty slick. 
“Summaries, keywords, translations – if you do something a hundred times over and you never have to change it, this can take the place of people. But you always want a human in the loop knowing what’s going on.”
In an upcoming version, Christine mentioned that users will be able to add in multiple prompts, but also specific function calls via API or http connections. For example, ChatGPT could be harnessed to tap a stock or sports score database at 9 AM and send an email to a list of recipients in a pre-defined format.
“Text enhancement is really the starting point,” she said. “I can’t wait to get this into the hands of more users. I don’t think we’ve even started to think about the cool ideas they’ll be able to implement.”
<h2>What’s ahead for Contentstack and AI</h2>
We’ve been on the ChatGPT “hype train” for well over six months now. I asked Christine how the landscape is unfolding, particularly with similar offerings from other platforms. She agreed that competitors are driving AI in a commoditized direction, but that Contentstack’s app architecture – and its focus on streamlining and automating processes – is unique.  
So what’s driving that value quotient for customers in these early days?
“We’re seeing a lot of use with things like extracting keywords, tapping language translations,” she motioned, “but there are also cost savings when you consider replacing other tools for things like SEO optimization. And if you’re using our Contentstack API keys, it’s even free.”
Free is good, but will it last? Christine did suggest that large organizations will likely opt to use their own ChatGPT keys – and if more translation is required, costs may increase with the scaling token requirements. But it's clear that Contentstack sees its AI features as a value-add, and having a free entry point is a smart move to build adoption. 
Based on the demo, there’s ample room to streamline the clicks required within Contentstack's AI experience. This is where Automation Hub really sings, delivering both efficiency and control to users. As she noted, it’s the “boring” integrations – the undifferentiated heavy lifting – that Contentstack is endeavoring to supplant. By doing so, users can focus on building high-value, high-utility apps and experiences. You know... the cool stuff. 
“Whatever you trust AI to do, we can automate that,” she declared.  
<h2>Get started with AI Assistant</h2>
If you want to join Contentstack’s AI Assistant program, sign up by <a href="https://explore.contentstack.com/ai-assistant?utm_medium=internal_docs" target="_blank">filling out this form</a>. After agreeing to a few terms, you’ll receive a link to install the app – which, as mentioned, is currently free.
Christine said we can expect more announcements in the coming months. You can also check out Contentstack’s recent <a href="https://www.contentstack.com/docs/changelog/#ai-assistant-june-release-highlights" target="_blank">June release highlights</a> for current details.  
All challenges aside, the introduction of AI in CMS platforms has tremendous potential to improve productivity for content editors and developers. I’ve always contended that AI should stand for augmented intelligence, because it’s really about enhancing our creativity and productivity – not replacing it.
“Humans are great at the interesting things,” Christine observed.
Exactly. Like writing sci-fi scripts... about AI.

A Closer Look at Contentstack's AI Features with Christine Masters, Senior Product Manager

We live in a content economy. There <a href="https://linktr.ee/creator-report/static/Linktree-CreatorReport-2022-02f3aa05a27be6fecb3537b13d5ec9de.pdf" target="_blank">are an estimated</a> 200 million creators on the internet, and upwards of four billion social media users. If organizations want to tap into this burgeoning economy – set <a href="https://www.globenewswire.com/news-release/2022/02/08/2380564/0/en/Global-Digital-Content-Creation-Market-Growth-at-CAGR-of-9-5-by-2022-2027-Research-Report-by-Absolute-Reports.html" target="_blank">to be worth</a> over $24bn in the next four years – they must expand their capabilities beyond serving customers basic text and images.
Consumers want connected digital experiences that draw from multiple content sources. However, many organizations risk being held back by their current CMS, as customization and integration challenges slow the creation of new or complex digital services at scale.
The result? Innovation happens at the pace that back-end architects and developers want, not the speed the business demands. If organizations are to unlock full value from content, an alternative approach is needed. Enter – content federation.
<h2>The evolution of the CMS</h2>
The CMS as we know it has evolved before. Two decades ago, things were much simpler. Organizations wanted merely to post text and images to a single website. Providers like <a href="https://www.drupal.org/" target="_blank">Drupal</a>, <a href="https://www.cmscritic.com/adobe-experience-manager-evolves-franklin-launches-next-gen-composability-feature/">AEM</a>, and <a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/">WordPress</a> emerged to provide CMS platforms to meet this demand. They continue to have a huge market share today.
An explosion in the volume and variety of devices and content raised new questions about how businesses could deliver this content to channels beyond the browser. It was no longer a case of managing a one-to-one relationship between CMS admin portal and website, but rather a one-to-many relationship between CMS and smartphones, tablets, smart TVs, voice assistants, and more.
What emerged was the headless CMS: enabling platform-independent content distribution via APIs. It’s a model that has stood the test of time. And it continues to be a highly popular approach as organizations embrace composable architectures that enable developers to be more agile in creating new applications and services from reusable components.
From a CMS perspective, many organizations have needed to build and manage custom software to connect multiple content sources to their headless CMS. These could be anything from legacy CMSs, SaaS tools, and e-commerce components like <a href="https://blog.hubspot.com/website/digital-asset-management" target="_blank">Digital Asset Management Systems </a>(DAMs), to Product Inventory Management Systems (PIMs) and public/private APIs that link third-party data sources. As demand for connected experiences grows, IT teams must build and maintain more of these custom middleware connections, risking amassing technical debt in the process.
Ultimately, custom building everything is an innovation bottleneck. It’s not only expensive but time-consuming and really difficult to do well.
<h2>Unlocking the power of composability</h2>
Having transitioned from a one-to-one to a one-to-many approach, organizations now need technology to support a many-to-many architecture without adding cost and complexity. They not only need to serve content to multiple devices but also to serve content that lives within their software stack.
This is where federated content platforms offer an opportunity to evolve the market once more, just as it changed when headless CMS disrupted the space 10 years ago. The premise is simple: organizations can federate multiple content sources into a single universal API so developers that build connected digital services only have to develop with one API to serve content from very diversified back-end systems. This also removes the need to centralize dynamically changing data into a content hub and eliminates the risk of inconsistent and outdated data, as the federated API acts as the single source of truth. From a development perspective, this approach also accelerates innovation by enabling product teams to compose services significantly faster than existing methods.
<h2>The future’s federated</h2>
In a content-first world, the question for today’s businesses is whether they want to persist with the status quo, characterized by excessive innovation bottlenecks, costs, and mounting technical debt. Or, by combining composability with a federated content approach, organizations can choose to future-proof their CMS investments and significantly reduce their integration costs.
Content federation is the next major leap forward in CMS development. The improved integration of content and data will enable the creation of new digital services and business models in the content economy, so organizations can ill afford to stand still.
<hr />
<a href="https://www.cmscritic.com/critics/michael-lukaszczyk/">Michael Lukaszczyk</a> is CEO and Co-Founder of <a href="http://www.hygraph.com">Hygraph</a> and a CMS Critic contributor.

Why Content Federation Represents the Next Evolution of the CMS

michael-lukaszczyk

This week, <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fkontent.ai%2F&amp;esheet=52780079&amp;newsitemid=20220713005621&amp;lan=en-US&amp;anchor=Kontent.ai&amp;index=1&amp;md5=c56e95cdd90647703ac78689ada036c6">Kontent.ai</a> – a <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> – announced the expansion of its Most Valuable Professional (MVP) program, which recognizes the contributions of industry experts who have worked to support the Kontent.ai community.
The expansion features two new categories: Strategy MVP and Ambassador MVP. These join Kontent.ai's existing Technical MVP program, which has successfully operated for several years and elevated technical personas and developers in the company's community.
Along with the expansion, Kontent.ai announced seven new MVPs joining the new Strategy &amp; Ambassador programs. According to the company, these individuals will play a crucial role in shaping the future of Kontent.ai's platform and help drive innovation in the field. 
<h2>Strategy MVPs</h2>
The Strategy MVP category recognizes and celebrates valuable members of the Kontent.ai community who demonstrate a strong understanding of modern digital strategies. These individuals highlight how Kontent.ai can deliver successful outcomes for brands in an evolving technological landscape by sharing their technical knowledge and consultative expertise with the market. The new MVPs include:
<ul>
<li><a href="https://www.linkedin.com/in/adamgriffith/" target="_blank">Adam Griffith</a> (Luminary - Australia)</li>
<li><a href="https://www.linkedin.com/in/akshaysura/" target="_blank">Akshay Sura</a>* (Konabos - United States)</li>
<li><a href="https://www.linkedin.com/in/brianmckeiver/" target="_blank">Brian McKeiver</a>* (Bizstream - United States)</li>
<li><a href="https://www.linkedin.com/in/katywhitedept/" target="_blank">Katy White</a> (DEPT® - United Kingdom)</li>
<li><a href="https://www.linkedin.com/in/klaasjanmeijer/" target="_blank">Klaas-Jan Meijer</a> (ACTUM Digital - Netherlands)</li>
</ul>
*Transitioned from the Technical MVP Program
<h2>Ambassador MVPs</h2>
In addition, the newly formed Ambassador MVP category recognizes Kontent.ai customers that are considered experts in the deployment, management, and orchestration of Kontent.ai’s headless CMS. This category focuses on how the platform delivers superior content management experiences in a highly-competitive digital landscape. Ambassador MVPs are champions of Kontent.ai and advocate for what brands can achieve in their own complex digital and content management journeys. The new MVPs include:
<ul>
<li><a href="https://www.linkedin.com/in/marc-lamothe-87b78686/" target="_blank">Marc Lamothe</a> (American Bath Group - United States)</li>
<li><a href="https://www.linkedin.com/in/hiremebecause/" target="_blank">D’Arcy Heath</a> (UNUM - United Kingdom)</li>
</ul>
It's worth noting that Akshay Sura and Marc Lamothe were part of the team that received a 2023 MACH Impact Award for the American Bath Group project – a composable solution that featured the Kontent.ai headless CMS. The project featured the migration of 10 websites with over 50,000 products in only 8 months.
The award was announced in June during the MACH Alliance's <a href="https://www.cmscritic.com/mach-two-conference-wrap-six-takeaways-from-the-composable-event-of-the-year/">MACH Two event</a> in Amsterdam. 
<h2>About Kontent.ai</h2>
Kontent.ai is a leading modular content platform that enables marketers and developers to plan, create, and deliver content at scale. Business teams collaborate daily in the intuitive authoring experience designed for governed content production and management, real-time reviewing and approvals, and modular content reuse. In parallel, developers leverage the total flexibility of the headless solution, best-of-breed technologies, and composable AI to deliver digital experiences via API to any channel. With hubs in New York, London, Amsterdam, Brno, and Sydney, Kontent.ai helps companies like Zurich Insurance, Algolia, Vogue, AC Milan, and Oxford University unlock the full potential of their content and connect with customers worldwide.

Kontent.ai Expands its MVP Program with Two New Categories

In any industry, buzzwords abound! 
In the Digital Experience (DX) landscape, it is no different – and you will hear a handful of terms that seemingly set the standard for the ecosystem.
However, you might not know what they all mean and how they are different from one another. That could pose a major problem, particularly as a technology, marketing, and/or business leader in the enterprise who is expected to be at one with the trends and best practices while leading their organization to digital glory.
I recently sat down for an hour during a<a href="https://www.youtube.com/live/tDAVv1VwHgU?feature=share"> DX Café interview with Andrew Kumar,</a> VP of Customer Solutions at <a href="https://www.cmscritic.com/uniform-adds-new-visual-editing-and-integration-features-to-enhance-dxcp/">Uniform</a>, and we talked about four of the oft-heard concepts around the DX industry “watercooler.”
Uniform is an interesting company to start with as a frame of reference for much of this headless and composable DXP and product industry. As Kumar noted in the discussion, Uniform is “a rapidly evolving product set, but it is very much this visual workspace for digital teams.” 
One of our first orders of business was to define four specific terms within DX architecture: Monolithic, Headless, MACH, and Composable.
<h2>Monolithic: "All your software embedded into one application"</h2>
Kumar discussed the transition from monolithic systems to more modular, composable systems in enterprise technology. Traditionally, monolithic systems encapsulated all software functions in one application, which led to challenges due to the complexity of enterprises. Companies often had to adapt their processes to the monolithic system or spend significant resources to adapt them to their business.
Kumar suggests that enterprises' complexities arise due to their constant need to meet customer demands, leading to diverse offerings. When enterprises attempt to fit monolithic systems into their complex business operations, they often encounter difficulties.
In response to these challenges, monolithic platforms decompose into modular structures to support these complex business needs.
“I am starting to shy away from the term monolithic,” said Kumar. “And I'm shying away from that because the historical monolithic platforms are decomposing themselves.”
However, Kumar mentions that businesses often underestimate their complexity until they have analyzed their operations. Only when the complexities are fully understood can technology be molded around the business rather than vice versa.
He uses the term "all in one" rather than monolithic, as the platforms are becoming more modular and adaptable to fit the needs of the business. However, these all-in-one systems often do not integrate well with external modules, akin to battery packs that only fit one brand of tools.
While all-in-one solutions can be beneficial due to their convenience, speed to market, and easier vendor management, they often do not excel in any particular area, only offering adequate solutions for various functions. This can be a drawback for businesses requiring a specific solution or the best feature. Despite these shortcomings, it can prove valuable if the out-of-the-box solution fits an enterprise's needs.
Kumar concludes that the move away from monolithic systems is largely based on the level of complexity and customization that a business requires. The more complex and custom a business needs, the more likely a monolithic system is to be an impediment.
<h2>Headless: "Kind of a hot keyword"</h2>
Kumar talked about the concept of "<a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a>" systems, which are becoming popular in the tech industry. Headless systems offer more flexibility than traditional "all-in-one" systems, as they separate the content from how it's presented to the customer. This decoupling allows for easier content distribution across various channels.
In an all-in-one system, content creation and presentation are intertwined. For instance, a Content Management System (CMS) creates webpages and websites. However, presenting the same content on a mobile app or other platforms like email channels, digital displays, or VR headsets requires significant effort to untether the content from its original presentation.
“An all-in-one CMS builds webpages and websites,” said Kumar. “(but) then if you try to build a mobile app with the all-in-one, you have to untether. You have to undergo a lot of effort to create flexibility. If you try to put that content into an email channel, or a digital display or a VR, like an Apple VR headset, it's a lot of work. It's feasible, but it's a lot of work.”
Conversely, headless systems don't know or dictate where the content will end up. The content is consumed through an API and can appear on a website, an app, or other platforms. This gives tremendous flexibility and allows reusing content across various touchpoints and channels.
The challenge with headless systems is that they do not inherently provide a way to preview how the content will appear in different consuming applications. Over the past six to seven years, Kumar has been developing tools to enable such previews.
The appropriateness of headless systems depends on the industry and the nature of customer interactions. Headless systems make sense in industries like telecom, where most customer interactions are through mobile devices or chatbots. Some organizations start by using headless for a single website before expanding to multiple websites, thereby beginning to take advantage of the system's flexibility. However, it's a different paradigm with a lean, out-of-the-box solution.
<h2>MACH: "Very high bar for standards of quality"</h2>
Kumar noted that the MACH in the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a> stands for Microservices, API-first, Cloud-native, and Headless. The MACH Alliance sets high standards for vendors in the tech industry, and not every vendor meets these standards. 
Like Kumar's company Uniform, those who receive approval can assure prospective buyers that their platform has been audited and meets specific technical standards. This approval can help support both the buyers' previous and future investments.
Kumar acknowledges criticism that the MACH Alliance is not inclusive but argues that maintaining high standards is necessary to push the industry forward. The high bar for entry ensures that the MACH Alliance seal retains its value and is not awarded to companies that do not meet its stringent criteria. Therefore, he views the exclusivity of the Alliance as a potential strength rather than a weakness, ensuring that only vendors that meet the highest standards are admitted.
<h2>Composable: "The way it's being defined is learning the lessons from the previous three terms"</h2>
Kumar lastly broke down the concept of "composable" systems, stating that this is the latest term in the tech industry. He sees it as a natural evolution from monolithic to all-in-one to headless systems and now to composable systems.
Traditional monolithic systems are now decomposing into composable systems. They're breaking down into smaller, more manageable modules that can be reconfigured per business needs.
“Headless tools are generally composable by default,” asserted Kumar. “Because they're unique, like ring-fenced capabilities that can be plugged and played as necessary.”
The MACH Alliance's standards, Kumar explains, push the needle on what it means to be truly composable. Having APIs on top of any software does not make it headless or composable. He highlights the importance of having clean, well-defined microservices to manage the platform's infrastructure. He also emphasizes the necessity of being "API first," where APIs get published concurrently with features.
Moreover, he addresses the importance of the Cloud in the MACH model. While one might have a headless system hosted locally, it would not meet the requirements of being self-serve, auto-updating, and cloud-native. In a cloud environment, the vendor takes care of security patches, reducing the maintenance burden on users.
Finally, he highlights the value of being composable for complex business enterprises. Adapting technology to business needs is vital in a rapidly changing business environment. While "composable" hasn't gained much search volume or intent yet, he anticipates it may become the next hot keyword in the industry.
Education is paramount in the ever-shifting DX industry. We hope you have gained a better understanding of some of the key principles that are frequently raised in conversations. 
<hr />
<a href="https://www.cmscritic.com/critics/matthew-mcqueeny/">Matt McQueeny</a> is part of the leadership team at <a href="https://konabos.com/" target="_blank">Konabos</a> and a CMS Critic contributor.

Exploring DX Architecture

mattmcqueeny

<a href="https://www.cmscritic.com/new-mach-alliance-maturity-assessment-tool-helps-organizations-evaluate-their-mach-readiness/">The MACH Alliance</a> continues its unabated upward trajectory in 2023.
The not-for-profit group, which advocates for open and best-of-breed enterprise technology ecosystems, has <a href="https://www.cmscritic.com/stripe-joins-mach-alliance-bringing-organization-to-nearly-90-members/">added multiple technologies and system integrators</a> to its ranks since the beginning of the year. This includes some noteworthy brands like Stripe and Paypal. 
Now, <a href="https://www.cmscritic.com/playing-to-win-in-the-headless-cms-game-interview-with-joel-varty-cto-at-agility/">Agility</a> – an API-first <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> – has joined the prestigious industry organization.
This week, the company announced that it is now a certified member of the MACH Alliance, highlighting its commitment to utilizing modern, modular, and scalable software architectures to provide innovative digital experiences to its clients. 
"We are thrilled to be a part of the MACH Alliance community," said <a href="https://www.linkedin.com/in/jonvoigt/" target="_blank">Jon Voigt</a>, CEO of Agility. "At Agility, we’ve always had the belief that customers should use best-of-breed solutions and bring them together to create the best experience for their teams and their customers. Joining the MACH Alliance just shows external verification that we’ve always been on the right track." 
<h2>Building the composable future on the principles of MACH</h2>
The MACH Alliance is a community of technology companies and enablers dedicated to promoting the adoption of MACH architecture principles for building flexible, interoperable, and future-proof digital ecosystems. MACH (Microservices, API-first, Cloud-native SaaS, and Headless) represents the foundational principles that Agility was designed on from its conception – making it an ideal fit for membership.
"By leveraging MACH architecture principles at Agility, we empower our customers and partners to build and deliver personalized, omnichannel digital experiences that drive engagement and loyalty," said <a href="https://www.cmscritic.com/playing-to-win-in-the-headless-cms-game-interview-with-joel-varty-cto-at-agility/">Joel Varty</a>, CTO of Agility. "I look forward to collaborating with other members of the MACH Alliance to drive innovation and advance the adoption of modern architectural standards." 
As a composable platform, Agility CMS allows clients to easily manage and distribute content across multiple channels and seamlessly integrate with other services. Additionally, its API-first approach enables clients to create content once and then distribute it anywhere, seamlessly integrating it with their existing technology stack.
From an infrastructure perspective, Agility is cloud-native, running on the latest technology and making it easy for clients to scale their solutions as their business grows.
Finally, Agility's headless approach – a key component in MACH architectures – allows clients to easily separate content from the presentation layer, giving them the freedom to deliver customized experiences across a variety of channels. 
<h2>Gaining agility in a rapidly-changing marketplace </h2>
Agility's membership in the MACH Alliance will give the company access to a network of leading technology companies, enabling it to stay at the forefront of technology innovation and continue delivering outstanding digital experiences to its clients. 
"At Agility, we always strive to provide the best possible digital experiences for our clients," said <a href="https://www.linkedin.com/in/jina-zohori/" target="_blank">Jina Zohori</a>, Head of Customer Experience at Agility. "By joining the MACH Alliance community and leveraging modern, modular, and scalable software architectures, we will continue to innovate and provide our clients with exceptional digital experiences that engage and delight their customers. Our membership in the MACH Alliance will also provide us with access to a network of leading technology companies, enabling us to stay at the forefront of technology innovation and deliver even more value to our clients." 
Agility's <a href="https://www.cmscritic.com/agility-unveils-refreshed-design-system-in-ui-delivering-enhanced-user-experience-and-accessibility/">recent announcement</a> of a new UI also reinforces its commitment to delivering a best-in-class customer experience. The upgrade reflected 18 months of research and innovation that improves the overall usability of the headless platform, along with new features and modernizations. 
<h2>About Agility</h2>
Agility is an API-first Headless CMS that enables organizations to build and deliver personalized digital experiences across multiple channels. With a Headless Architecture and White Glove service, Agility empowers its clients to easily manage and distribute content while seamlessly integrating with their existing technology stack. For more information, visit<a href="https://agilitycms.com/"> https://agilitycms.com/</a>

Agility Joins MACH Alliance, Bringing its Headless CMS to the Industry-Leading Composable Ecosystem

Content continues to be a crucial marketing strategy for any organization. In fact, <a href="https://www.searchenginejournal.com/content-marketing-statistics/475206/#close">over 70% of B2B and B2C marketers</a> utilize content marketing as part of their overall marketing goals. Couple this with the fact that content marketing has been found to generate three times as many leads as traditional marketing, and you can see why taking a strategic approach is so vital.
Central to a company’s content marketing strategy is its ability to manage its own website content in an efficient and effective manner. A reliable and flexible content management system (CMS) allows you to create, scale, and enhance any piece of content.
Here’s what you need to know about content management systems and how to choose the right type of CMS.
<h2>What is a CMS?</h2>
A CMS is software that gives you the ability to create, manage and publish content for your website. Traditional CMS platforms, like WordPress, are considered monolithic, meaning everything is packaged together, with the front-end design and layout directly tied to the back-end code and database.
Another type of CMS solution is known as a headless CMS. Designed as a back-end only CMS, content is accessible for display on any device using an API. The result is a content-first approach to your CMS platform.
<h2>Differences Between WordPress and Headless CMS</h2>
Traditional CMS options like WordPress are built to display content through a single application, primarily a website. A <a href="https://buttercms.com/blog/what-is-headless-cms/">headless CMS</a>, on the other hand, is designed for content displays across a number of presentations, not just your website.
The differences between monolithic and headless CMS ultimately affect the content creation, operations, management, consistency, integration, and front-end execution of your content.
<h4>Content Creation</h4>
When it comes to creation and structuring of content in WordPress, information is managed through posts and pages. Posts are added to an existing blog and displayed with the newest at the top. Content is tagged into categories as a method of classification. These pages are considered static with the goal of providing information about one particular subject.
In a headless CMS environment, content and structuring are done through a web-based interface. The interface is accessible by content editors and authorized users who can create, edit, organize, and tag specific content. Content is generally stored in a database and available through API, so it can be displayed appropriately on any device.
Some headless CMS platforms, also have the<a href="https://buttercms.com/kb/category/content-modeling-basics/"> option of content modeling</a>, which allows for custom fields and creation of dynamic content and personalization.
<h4>Content Operations</h4>
Once the content is created and structured, it needs to be organized and produced to meet the needs of the target audience – also known as content operations.
In a monolithic environment, content management and organization involve scheduling, automatic notifications when new content is published, and configuring user permissions. Often, this occurs through third-party plugins, which can increase compatibility issues, security vulnerabilities, and more.
In a headless CMS, web-based interfaces can be accessed by any user on any device. WYSIWYG editor options, custom page types, workflow creation, and localization all provide a flexible and dynamic solution to content creation for a wide variety of audiences.
<h4>Content Management</h4>
Content management can be<a href="https://buttercms.com/blog/enterprise-content-management-challenges/"> your ultimate competitive edge</a>, increasing lead generation and conversion. This only happens, however, when you strategically plan your publication calendar.
In WordPress, content management includes SEO optimization tools (typically plugins) as well as automated publishing and scheduling processes.
In a headless CMS, content management is more agile because of the dynamic experience. Based on what device the content is viewed on, a headless CMS can allow for different structures and presentation styles.
<h4>Content Consistency</h4>
In WordPress, content consistency happens through a variety of templates and themes. The standardized look of your website is coupled with specific templates for individual pages and sections. While plug-ins, custom post types, and other items can help aid consistency, there are also several challenges.
Many legacy CMS platforms give users very specific features and functionalities, making it difficult to personalize the experience. In addition, any amount of edits can be time-consuming and difficult to scale.
In a headless CMS environment, content consistency is guided by a set of clear standards for structure, writing, language, tone, and formatting. For instance, a headless CMS could provide custom content types, fields, and typeforms, all centrally located and accessible through APIs.
<h4>Integrations</h4>
Because content does not exist in solely written words, it is important for content teams to pay attention to how content types integrate with one another. In WordPress, this typically happens through third-party plug-ins and themes.
In a headless CMS, things like Rest API, webhooks, CDNs and microservices all handle integration and functionality based on the needs of a particular application. APIs can retrieve and utilize content in the CMS regardless of technology stack or programming language to create a unique, functional user experience.
<h4>Front-end Execution</h4>
In WordPress, front-end rendering is done through code and WordPress templates. Through a system of templates and template tags, you can control the execution of the pages, their structure and layout. In a headless CMS, front-end rendering happens through a separate application that takes the content and places it in an API, resulting in the rendering the user sees.
<h2>The Use of Headless WordPress</h2>
WordPress does have a headless option. However, technically, it’s decoupled, rather than truly headless. That’s because the head is still attached to the backend. In other words, when you use Headless WordPress, you still have to deal, at least partially, with the UI when installing things like main plugins and performing the setup. 
Drawbacks to a decoupled WordPress environment include increased maintenance, need for heightened development experience, plugin dependency, and potential increased cost to get what other truly headless CMS options give you right out of the gate. 
Headless WordPress has several options that could <a href="https://buttercms.com/blog/headless-wordpress-how-to-use-their-blog-data-in-your-app/">benefit</a> organizations who are looking to test a headless approach. However, there are important limitations to consider as you look to align your CMS with long term strategies. 
<h2>How to Decide Which CMS is For You </h2>
There are a number of options to consider when it comes to the use of content for social, web, advertising, internal and more. That’s why it’s important to start at the beginning and develop your digital strategy. Honing your digital strategy will allow you to define your target audiences, set clear goals, audit existing resources, and create a proactive content approach. By understanding what you’re hoping to achieve, you’ll know what the best programs and tools are.
It’s also important to think about where you’re at now and where you’re hoping to go. While a certain product might meet your current needs, looking to the future will help you choose platforms that will grow with you and your company’s content goals.
The best future-proof technology tools will allow you to:
<ul>
<li>Increase productivity and efficiency</li>
<li>Improve the user experience</li>
<li>Allow you to scale</li>
<li>Give you advanced analytics to drive decisions</li>
<li>Enhance search engine optimization</li>
</ul>
Ultimately, understanding your present and future state will help determine the CMS that’s right for you. It’s an exercise that’s worth the time and effort as your website and its content is crucial to success in today’s digital climate. 
 
<hr />
Jake Lumetta is CEO and Founder of ButterCMS, and a CMS Critic contributor.

Marketing 101: Managing Website Content on WordPress vs. Headless

jake-lumetta

CMS Summit 25

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CMS. Content. AI. Where is it all headed?

One of the biggest challenges with adopting <a href="https://machalliance.org/mach-technology" target="_blank">MACH</a> (Microservices, API-First, Cloud-Native SaaS, Headless) is understanding what you’re in for. After all, going composable and embracing MACH patterns and architectures is not for the faint of heart.
So if you’re seriously considering MACH, is your company prepared for what’s ahead? What resources will you require? And what does success look like?
To help answer some of these foundational questions, the <a href="https://www.cmscritic.com/mach-alliance-expands-advisory-board-launches-new-mach-book-resource/">MACH Alliance</a> – a not-for-profit group that advocates for open and best-of-breed enterprise technology ecosystems – has developed a new <a href="https://machalliance.org/mach-maturity-assessment" target="_blank">MACH Maturity Assessment Tool</a>. This five-minute "quiz" focuses on high-level business considerations instead of just the technical landscape, giving you a quick snapshot of your organization’s MACH readiness.
The online self-assessment provides a step-by-step Q&amp;A that scores your overall readiness to make the MACH shift. The questions focus on six key pillars: Strategy and Transformation, Organization and Governance, Process and Metrics, People and Culture, Technology and Architecture, and Business Intelligence.
I previously chatted with <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">Casper Rasmussen</a>, President of the MACH Alliance, to ask why this assessment tool is so important.
“What we set as an objective for 2023 is to help buyers make the right decisions,” he said. “We want to clarify the role of MACH and whom it’s for – and this tool plays a vital role in doing that. It allows an organization to gauge its readiness to adopt MACH, but it’s not a technology evaluation. This is a 360-degree view of the actual organizational aspects.”
It’s worth noting that MACH Alliance member Deloitte Digital led the development of this tool, along with a group of Alliance member volunteers and SI reps. The consortium included professionals from commercetools, Capgemini, Apply Digital, Orium, Vuestorefront, Big Commerce, Scaleflex, Vercel, talon.one, Cloudinary, Intive, Bold Commerce, Epam, and Valtech.
<h2>The six dimensions of a MACH-ready business</h2>
The Maturity Assessment questions align with what Casper described as six dimensions of a MACH-ready business – the same dimensions the Alliance has been consistently focused on.
But, as he points out, there’s always a journey element to MACH. Part of that transition is evaluating readiness, but it’s also identifying the gaps to help improve it.
“We’re not expecting companies to be perfect,” he clarified. “Not only do we score based on the answers that brands provide us, but we help them figure out, rectify, and actually improve across the dimensions that might be troublesome or problematic for them. This helps them navigate the journey they are about to embark on.”
The MACH Alliance also released a <a href="https://machalliance.org/thought-leadership/mach-maturity-assessment-whitepaper">white paper</a> covering the six pillars, which pair up to each self-assessment stage. Here’s a brief summary of each dimension:
<img src="https://cmscritic.com/ms-content/uploads/2023/07/mach-maturity-diagram-pillars-1024x757.png" alt="MACH Maturity Assessment Diagram" />
<ul>
<li>Strategy and Transformation: As an organization considers a MACH transformation, clearly understanding its business objectives is essential. This initial step of the assessment highlights where a MACH approach may be applicable based on an organization’s current view of transformation across domains and as a whole.</li>
<li>Organization and Governance: This assessment step focuses on the decision-making process and how organizations support rapid change cycles and integrate with multiple external suppliers. MACH may require a business to adapt its operating model or delegate governance around an agreed-upon set of principles. These practices are foundational to supporting an effective MACH transition.</li>
<li>Process and Metrics: As noted in the white paper, any approach to MACH will have “knock-on” effects to process and metrics to support a distributed system of smaller components. Organizations may need to adopt an Agile project management framework, new reporting to span multiple business domains, and business processes for procuring, provisioning, and onboarding external systems.</li>
<li>People and Culture: Having the right distribution of people and frictionless communication between teams is key to a successful MACH transition. These questions focus on an organization’s culture and dynamics, where empowering greater autonomy, collaboration, and personal ownership of decisions can drive success – along with the development of new digital skills.</li>
<li>Technology and Architecture: While the assessment focuses more on business considerations, technology is a cornerstone of MACH and plays a big role in the transition. These questions focus on the shift from large, multi-function systems to more granular components, assessing whether an organization’s engineers and architects are prepared for microservices, APIs, cloud-based systems, and decoupled services.</li>
<li>Business Intelligence: The final stage of the assessment is concerned with optics and KPIs. To achieve and maintain MACH, organizations require tools for analysis and visualization that enable data-driven decisions at technical, operational, and business levels. Also, business intelligence best practices encompass the role of advanced analytics, AI and machine learning, and near-real-time data transparency.</li>
</ul>
<h2>Taking the MACH Maturity Assessment</h2>
Like any objective knowledge-seeker, I took the MACH Maturity Assessment myself.
As billed, I spent just a few minutes from start to finish and found the experience clear, frictionless, and kind of fun. Each question was multiple choice (A/B/C), peppered with intuitive options that use words like “firepower” and “big bang.” This makes the flow easy and highly accessible to business users.
A few questions did meander into techspeak (CI/CD processes, APIs, etc.). As a cloud guy, I easily understood the concepts, but you can pause the assessment and even back up if there are any specific details you need to hunt down. Once completed, you can enter your email address and have the assessment sent to you (not a requirement, BTW).
The final report generates a slick performance chart that maps your maturity as Weak, Immature, Moderate, or Mature. I included mine below:
<img src="https://cmscritic.com/ms-content/uploads/2023/07/mach-maturity-performance-chart-1024x1018.png" alt="MACH Maturity Assessment diagam" />
I pulled a “Moderate” based on some of my answers, and was given a set of suggestions for improving my performance in the areas that required the most attention. For example, I was stronger in People and Culture but weaker in Business Intelligence – so the tool suggested I invest in improving my ability to track metrics across applications and experiences.
Again, this is a high-level snapshot, so not enough detail to prescribe specific solutions. But certainly enough to plan next steps.
Reviewing my results reminded me of how Casper framed success in our discussion. “The more we can emphasize the potential areas that will end up being problematic and really improve, the better,” he said. “Because it means brands are walking into it eyes wide open.”
<h2>MACHinating the journey ahead</h2>
If you’re considering a transition to MACH – and want an eye-opening experience – I would wholeheartedly recommend the MACH Maturity Assessment. It takes just a few minutes, but it’s a great place to start your journey.
You can access the tool online at <a href="https://machalliance.org/mach-maturity-assessment">https://machalliance.org/mach-maturity-assessment</a>

New MACH Alliance Maturity Assessment Tool Helps Organizations Evaluate Their MACH Readiness

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