Articles - Page 24

Bland Brands Beware: Optimizely’s New Identity Brings Human Creativity to its Agentic AI and AEO Ambitions

matt-garrepy

<hr /> If there’s a song lyric that captures the ethos of Switzerland, this one comes to mind from <a target="_blank" href="https://www.youtube.com/watch?v=ozl3L9fhKtE">Fleetwood Mac</a>: “You can go your own way…”This classic was spinning on turntables and jukeboxes in the mid-1970s, but the Swiss have been rockin’ to the beat of their own drum for over 500 years – back when the country first established its venerated stance on neutrality. With a rich history of non-conformist geopolitical leanings, it’s not surprising that Switzerland is embracing open source software (OSS) with greater purpose and intention, while much of the West remains hesitant – particularly in government circles. Just how serious are the Swiss about OSS? Last year, the country passed what it calls the <a target="_blank" href="https://joinup.ec.europa.eu/collection/open-source-observatory-osor/news/new-open-source-law-switzerland">Federal Law on the Use of Electronic Means for the Fulfillment of Government Tasks</a> (EMBAG for short), a law requiring public sector entities to provide their software as open source. This applies to any code or applications they’ve developed (or had developed by a third party) provided it doesn’t compromise any rights or create security issues. While many of the tenets are still being implemented, the Swiss government and its contractors must release their software code under an OSS license, promising an entirely new level of transparency around government practices. A year after the law’s final adoption, EMBAG continues to challenge existing perceptions of OSS across the EU, and might just be the model for the future. That may sound wildly ambitious to some – foolhardy to others – but it also makes perfect sense. Like the Swiss, OSS is steeped in a deep legacy of democratic and social idealism, embodying the spirit of freedom and community.But in a world where trust can be easily exploited, is it a good idea for government agencies to be so open about their software?I recently caught up with <a target="_blank" href="https://www.linkedin.com/in/mathias-bolt-lesniak/">Mathias Bolt Lesniak</a>, an open source evangelist at <a target="_blank" href="https://www.toujou.com/">toujou</a> (a SaaS website building platform based in Norway) and Project Ambassador at the <a target="_blank" href="https://www.linkedin.com/company/typo3-association/">TYPO3 Association</a>. We’ve spoken previously about his involvement with the <a target="_blank" href="https://typo3.org/project/press/press-releases/open-website-alliance/english">Open Web Alliance</a>, a cabal of the world’s leading open source CMSs – <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a>, <a target="_blank" href="https://cmscritic.com/products/joomla">Joomla</a>, <a target="_blank" href="https://cmscritic.com/TYPO3">TYPO3</a>, and <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> – which assembled in the wake of the <a target="_blank" href="https://digital-strategy.ec.europa.eu/en/library/cyber-resilience-act">EU’s Cyber Resilience Act</a>. The Alliance perceived this emerging policy as a threat to free and open source software like <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management systems</a>, assigning responsibility for safety and security considerations regardless of how their CMS software is being utilized or customized. Their efforts culminated in an open letter to the EU about a myriad of issues – including the financial implications – and reinforced the benefits of open source. As an expert in OSS (or “FOSS” when it's free), Mathias had some thoughts on the evolution of Switzerland’s law and what it signals about the future. While other countries in the EU are also investing in the promise of open source, governments abroad are less bullish about the prospects. WordPress, the open source CMS goliath, continues to <a target="_blank" href="https://wordpress.org/about/features/">power over 43% of all websites</a> on the planet. Despite this staggering reach, there’s much work to be done to advance OSS principles in all corners of the globe, particularly in the public sector. But EMBAG just moved the ball further down the field – and if the Swiss don't miss, it could change the game. <h3 id="the-long-road-to-open-source">The long road to open source</h3>The adoption of EMBAG was certainly a legal milestone, and more than a decade in the making. Over that period, the Swiss government was embroiled in lengthy political and legal battles. There were numerous questions about existing agreements and the weight of international law. But in the end, the Swiss government achieved cooperation, applying radical changes to its e-government practices – specifically as it relates to the free reuse of its open source code.Unlike other legislation efforts, EMBAG also breaks new ground by mandating the release of broader government data. While this precludes personal or highly secure information, its Open Government Data (OGD) model goes beyond transparency – easing the friction around reusing data for other applications and encouraging greater innovation and collaboration between government agencies. <h3 id="an-alignment-of-democratic-ideals">An alignment of democratic ideals</h3>I asked Mathias about the promises and pitfalls of EMBAG, and where the potential of success – or failure – might exist. He had some strong observations on the role of governance in the equation, and how that could influence the overall trajectory. “My primary reaction, of course, is that this is great,” he said “I'm really looking forward to seeing the results of it, because this is a project that can go really well, or it can go not so well. I think it depends on the governance aspect of how it's actually implemented. Switzerland, of course, is one of these places that has a really strong democratic tradition – and democracy is what I usually point to when I talk about the positive things open source can bring into countries. It's a kind of ‘learning ground’ for democratic practices. And Switzerland, of course, has had this amazing, direct democracy for hundreds of years.”As Mathias codified, one might say that the Swiss were “culturally prepared” for a shift towards OSS, making it an ideal stage for employing such a groundbreaking piece of legislation. Other countries like France have professed a predilection towards open source, but none have gone this far with their public sector standards.  <hr /> <h4 style="text-align:center" id="“democracy-is-what-i-usually-point-to-when-i-talk-about-the-positive-things-open-source-can-bring-into-countries.”">“Democracy is what I usually point to when I talk about the positive things open source can bring into countries.”</h4> <hr /> The cards might be stacked against any country willing to dive this deep with open source. According to Mathias, there are several things that might help ensure positive outcomes as Switzerland looks to successfully execute this policy.“One of the things I'm looking forward to hopefully seeing is the Swiss building expertise around open source systems, as well as their small to medium supplier market,” he observed. “Open source has this ability, because it gives people the possibility to learn and use it outside of the originally intended use case.” Mathias also sees a runway for expanding the reuse of government software by other entities within Switzerland as well as outside the country. To his point, the Swiss have long cultivated a reputation for superior products and technologies (watches come to mind). As he sees it, there may be a heightened demand for Swiss OSS that far exceeds its current charter – perhaps even a “Swiss standard” for government software. To that end, Mathias sees the adoption of EMBAG as a clear signal that Switzerland recognizes the true potential of open source, widening the aperture well beyond its peers in the EU and abroad. <h3 id="the-struggle-with-security">The struggle with security</h3>Despite the palpable pros, open source has wrestled with the central challenge of trust. And it makes sense: you open your code to the world, and the question of security naturally follows. Accountability is also a major point of friction, as any issues with code or functionality often belong to a community, which can present barriers to solving critical problems.To be fair, all software is vulnerable – and we’re seeing just how vulnerable on a daily basis. Hacks and threats are becoming commonplace, and large open source systems like WordPress provide a much larger surface area for exploits. That said, proprietary software is target-rich and bountiful for likes of ransomware. Just take a quick peek at <a target="_blank" href="https://msrc.microsoft.com/update-guide/acknowledgement">Microsoft’s security update guide</a> and you’ll get a long and troubling list of vulnerabilities that have cropped up over time.No software should ever be deemed completely secure. But relative to proprietary platforms, open source can hold its own – and in some instances, might even be considered a safer bet. One example: because OSS isn’t controlled by a single vendor, anyone can monitor, locate, and remediate vulnerabilities. This can be a force multiplier for security and governance.At the end of the day, does this build enough trust for public sector agencies to open their code? Do the rewards outweigh the risks?“I think it definitely builds trust,” Mathias said. “Any country that adopts open source so fully is really a sign that its government understands all of the good stuff that you can do with it.”<h3 id="why-is-the-u.s.-less-bullish-on-open-source?">Why is the U.S. less bullish on open source?</h3>The European market teetered on the brink of recession throughout 2023. There were certainly a few bright spots, but by in large, the entire continent struggled as the U.S. boomed, losing pace in the race for AI and suffering setbacks in areas like electric vehicles. According to a <a target="_blank" href="https://www.wsj.com/economy/europe-regulates-its-way-to-last-place-2a03c21d">Wall Street Journal article</a> published in January, there is one field where the EU still leads the world – and that’s regulation. This has been a benefit in areas like controlling carbon emissions and advancing data privacy. But its penchant for draconian rulemaking has also stymied its economic agility when competing with China and the U.S.Of course, it’s not all about competition. There is this thing called humanity, and countries like Switzerland seem interested in policies that protect citizens and serve the public interest while promoting digital sovereignty and stoking innovation. Many would claim that doing good and driving economic growth aren’t mutually exclusive, but some EU companies are proving the opposite. <a target="_blank" href="https://cmscritic.com/umbraco-publishes-annual-impact-report-reinforcing-commitments-to-sustainability-and-community">A great example in the CMS world is Umbraco</a>, which is investing deeply in sustainability and DEI strategies while activating growth (it also happens to be an open source platform).We’ve already established that open source can overcome questions about its security and stability – and based on <a target="_blank" href="https://hbswk.hbs.edu/item/open-source-software-the-nine-trillion-resource-companies-take-for-granted">research from Frank Nagle</a> at the Harvard Business School, 96% of commercial programs include some form of OSS in their mix – making it absolutely critical to the global economy. Now, the Swiss are advocating open source for government at the highest level.So why has it been slow to catch on in the U.S. public sector?Well, for starters, there’s certainly support for it. Just a few years ago, the <a target="_blank" href="https://thenewstack.io/how-the-u-s-air-force-deployed-kubernetes-and-istio-on-an-f-16-in-45-days">U.S. Air Force began deploying applications</a> on F-16s utilizing a hybrid cloud strategy via Kubernetes – an open source system for pushing, scaling, and managing containerized apps. The U.S. federal government also requires agencies to release a percentage of its custom code as OSS. That said, there are no mandates like the one Switzerland has introduced – and very little incentive for public sector agencies to invest heavily in open source. I asked Mathias about this marked difference between the U.S. and Europe, and what the underlying factors might be.“I think there's a difference in tradition,” he said. “The U.S. and Europe have different ways of funding for open source projects, to be very black and white. Europe has much more of a government-centric funding model, where the public sector supports projects. The <a target="_blank" href="https://www.sovereigntechfund.de/">German Sovereign Tech Fund</a>, for example, is a government construct for capitalizing open source projects. And in the U.S., it seems that it's much more reliant on private capital. I think both of those can work as funding solutions, but governments are going to be motivated by public service to a much larger degree than private funding.”That said, the EU's well might be running dry on public funding for OSS. In July, the European Commission <a target="_blank" href="https://fossforce.com/2024/07/is-the-european-commission-dropping-support-for-important-open-source-funding/">neglected to include</a> any Next Generation Internet (NGI) programs in its budget for 2025. NGI has been fiercely committed to building a trustworthy internet by funding over a thousand open source projects through its NGI Zero Commons Fund. If this disappears, many OSS projects may come to a halt.<h3 id="opening-up-the-open-source-promise-">Opening up the open source promise </h3>While EMBAG is providing a template for other EU nations – and the world – it’s still early days. There are aspects of the policy that still need shaking out. But as Mathias observed, the news is sparking great interest around open source and its potential for continued growth.There are clear benefits for the Swiss as they embark on this journey. Aside from the foundation of greater openness and transparency, OSS eliminates inhibitors like vendor lock-in and other compromises that come with selecting proprietary software. More importantly, it drives efficiency by enabling the reuse of code and improving productivity through collaboration. As Mathias sees it, open source can provide governments with greater choice and control –  the essential ingredients for accelerating time to mission and supporting the needs of citizens and communities. Being able to share and reuse OSS code can help activate the potential. “Selecting open source doesn't have to mean you select a single model or one open source piece of software to rule them all,” he explained. “You can also create and fund a collaboration between different projects so that they can reuse the same kind of code. And I think that's an opportunity that is much more relevant when the government is participating. We share information openly, and that’s something that can benefit existing platforms and the development of new platforms for things like government ID.”Mathias is also predicting unexpected ways that open source might deliver greater impact and value.“Governments have an opportunity to support some of areas that are often forgotten, or that receive little focus from open source developers, and one of those is UX,” he said. “For example, many open source systems have been built by developers who build them in a ‘developer way.’ The first thing they think about is functionality and not UX, and governments have the possibility to fund that missing layer of making open source so usable that everyone will adopt it. If that happens, we might see open source platforms that are being compared beyond their feature sets.”We’ve had numerous discussions in the <a target="_blank" href="https://www.boye-co.com/">Boye &amp; Company CMS Experts Group</a> about Gartner’s persistent “overlooking” of open source platforms on its MQ reports. We know revenue is an obstacle (among other requirements), but there’s also a latent undercurrent of negative perception around OSS when it comes to enterprise software decisions.As the Swiss swing for the fences and once again “go their own way,” perhaps more OSS solutions will attain a new level of respect in the minds of market watchers. Of course, that shift will require a deeper understanding of the true nature of open source:It’s less about code – and more about culture.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

The Swiss Don’t Miss on Open Source: How Switzerland's EMBAG Law is Evolving the OSS Landscape

Untangling the CMS market in 2024

janus-boye

<hr /> The mantle of “CMO” is a bit of an albatross. Much like the ancient mariner, anyone fuddling in this C-level role might find the journey replete with danger.  To be sure, it’s an important job, shouldering the massive responsibility of driving revenue and swimming in the deep end of a vast data pool. It also has the distinct reputation of being the C-level position with <a target="_blank" href="https://www.marketingweek.com/cmo-tenure-falls/">the shortest tenure</a>.There are numerous reasons for this, one of which is burnout. It’s not for the faint of heart, as Chief Marketing Officers are often saddled with breathtaking responsibilities and expectations – the kind where sleep might be an elusive dream. While the CMO was once considered a less important position in the pantheon of corporate leadership, it has certainly earned an essential role. <a href="it’s%20not%20for%20the%20faint%20of%20heart,%20often%20saddled%20with%20breathtaking%20responsibilities%20where%20sleep%20might%20often%20be%20a%20luxury.">According to one study</a>, significantly more CEOs are ranking their marketing departments as “best in class,” a perception driven by CMOs who deliver on business imperatives. As enterprise leaders rely more on visibility powered by analytics and data, CMOs are also taking on a new role as Chief Data Officers. This is thrusting their value into the stratosphere – and their pay packages to boot. The hiring or transition of any C-level leader is a bonafide big deal. But there’s a strong signal being sent when a CMO is enrolled, particularly one with a high-caliber skillset and proven pedigree. It’s a throat-clearing moment that prepares the market for visible change, particularly around how a brand positions itself in an increasingly dense field of competition.  That’s what Storyblok’s hiring of <a target="_blank" href="https://www.linkedin.com/in/markwheeler/">Mark Wheeler</a> represented this week: a full-speed-ahead, no-holds-barred investment in growing its market share. If the CMS’s <a target="_blank" href="https://cmscritic.com/storyblok-is-writing-its-next-chapter-with-an-80m-series-c-heres-why-it-matters">recent $80 million Series C</a> represents a beachhead for planning its strategy, Mark is the general arriving on the scene to take the castle. Can he do it? Ah, only time will tell. There are certainly major headwinds: cooling economic conditions, tighter IT budgets, and upstream and downstream competitors that continue to befuddle buyers with a confusing morass of messages. Oh… and that pesky U.S. presidential election. Talk about instability. Still, if Mark’s history is any indicator, <a target="_blank" href="https://www.linkedin.com/in/dominikangerer/">CEO Dominik Angerer</a> should have plenty to look forward to. In my recent discussion with Dominik, we talked at length about Storyblok’s next chapter, which includes ambitious plans to grow its U.S. market footprint. This was underscored by a shift towards a “modern content management system” as a positioning foundation. By doubling down on this clarity, the company could have a key advantage in staking its market differentiation – something a CMO will need to harness, and only a seasoned and successful one can unleash with the right strategies to cut through the noise. Given Mark’s history, proximity to the CMS industry, and immersion in the category of content, he might be the right person for the job. “Having experienced leaders who can help us navigate the opportunities and challenges of our next phase of growth is critical to our success,” Dominik said. “Mark knows the CMS industry inside out and has already been on the part of the journey we’re about to embark on. His experience will help us properly educate the market on the transformative impact Storyblok has throughout the entire content lifecycle.”<h3 id="leaning-on-proven-success-at-adobe-and-sitecore">Leaning on proven success at Adobe and Sitecore</h3>It seems that (almost) all roads lead in or out of <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>. That speaks to the platform’s longevity and omnipresence, and its undeniable impact on the shape and course of the CMS industry at large.A big part of Mark’s origin story was forged at Sitecore, beginning as VP of Marketing and establishing a reputation as a leading B2B tech marketer in Europe. He later assumed dominion over EMEA and APAC, ultimately running the worldwide field and partner marketing out of London and San Francisco.This encompassed four years, all at a time of significant change across the CMS landscape. Prior to his Sitecore heritage, Mark also ran EMEA marketing at <a target="_blank" href="https://en.wikipedia.org/wiki/Dell_EMC">EMC (Dell),</a> accelerating growth across mid-market, enterprise, government, and via the service provider community with the EMC portfolio of products. Before that, Mark spent seven years at the goliath that is <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe</a> in a marketing director role. During his tenure, he achieved some innovative outcomes like establishing an in-house demand gen team and leading a channel transformation strategy that significantly impacted sales bookings.Most recently, Mark was VP of Marketing at <a target="_blank" href="https://www.nutanix.com/">Nutanix</a>, a cloud infrastructure software provider. That was followed by his first CMO stint at <a target="_blank" href="https://www.leanix.net/">LeanIX</a>, which was <a target="_blank" href="https://www.leanix.net/en/company/press/leanix-is-now-part-of-sap">acquired by SAP</a> during his tenure. That led to a transitional CMO role under the SAP banner, and ultimately to a break before taking the CMO job at Storyblok.Without question, Mark has a stellar resume – one that would make any tech company anxious to lock down this talent. It’s worth noting that he has also been recognized as a <a target="_blank" href="https://hottopics.ht/awards/cmo-100">Global B2B CMO 100</a> Award Winner in 2021, 2023, and 2024. Add this to his long tenures at both Adobe and Sitecore, and he is well-positioned to drive the marketing and business objectives at Storyblok.<h3 id="the-continued-struggle-to-serve-both-developers-and-marketers">The continued struggle to serve both developers and marketers</h3>Go ahead. Do a drive-by of every major DXP or CMS website, and you’ll see this line somewhere: “Finally, a platform that unites both developers and marketers…”It’s one thing to say it, and quite another to deliver on it. And in an era where <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> platforms are still working to mend the fences with content editors and marketing professionals, a lot of these statements still feel hollow. And it’s not for a lack of trying: many platforms are making headway on appealing to marketing folk with a bit of “visual editing fairy dust," and the results are beginning to speak for themselves. If only it was a simple as solving a technology problem. As Mark noted in the company’s press release, the CMS industry has come a long way, baby – but that struggle between devs and marketers is still palpable. Collaborating from concept to completion remains elusive in many systems and organizations (it’s not all on the tech), and Mark has a clear line of sight on where the breaks can be bridged and futureproofed for things like AI. “The market requires solutions that dismantle silos, optimize workflows, and accelerate the content lifecycle, making it more adaptable and ready for the era of generative AI,” he said. “Storyblok is uniquely positioned to capitalize on this by offering a platform that empowers businesses to create, manage, and deliver content at unprecedented speed and scale. By focusing on these advantages, we can drive substantial revenue growth and market share.”It won’t be easy. We’ve been struggling with this for many years, and while other challenges like interoperability have been trimmed with APIs, the human challenges of working together on experiences seem like the ever-present last mile to success. This seems to be a core focus for Mark as he takes the reins. “I'm ready to amplify these strengths by demonstrating how Storyblok empowers teams to achieve extraordinary things,” he further noted. “By truly understanding the challenges faced by content creators and developers, we can position Storyblok as the go-to platform for building exceptional digital experiences.”<h3 id="why-it-matters">Why it matters</h3>As I mentioned a few paragraphs back, the hiring of a CMO is a bellwether moment. It’s a sea change that can prime the engines for a company’s brand, and I think we can expect to see some clear signals right out of the gate.This is a pivotal moment for Storyblok. When I saw their demo competition at the <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/">Boye &amp; Company CMS Kickoff</a> in 2023, I was blown away by the quality of the product UI and its intuitive simplicity – something they have continued to build on. It has also remained tacitly composable in its posture, allowing for more expansive growth within MACH-architected stacks (the company has been a MACH Alliance member since 2021).Despite everything it’s doing right – including a staggering Series C windfall led by U.S. investors – Storyblok’s greatest challenge might be around choice. With significant competition across the market, including DXPs that are now selling their product in a more composable fashion, the CMS needs to double down on what makes it unique. Some of that is wrapped up in AI and automation, as well as novel new features like <a target="_blank" href="https://www.storyblok.com/docs/guide/in-depth/ideation-room">its Ideation Room.</a> For my money, it's what they've always done well: understanding the customer and expressing that through their product experience. It's a big reason why Dominik Angerer claims he's never lost a customer to churn. Focusing on these attributes is where marketing can be a force multiplier. The other red flag is the persistent and lingering confusion on the headless battlefield. While it all feels less like a “race to the middle” and more like a widespread evolution (heck, we even have a “Universal CMS” entering the fray), I think it’s smart that Storyblok is reinforcing its core sediment as a modern content management system. The market desperately needs sage guidance, and cutting back on the over-engineered experiences and marketing lexicon is the best way to see the forest through the trees and deliver some much-needed clarity to buyers.As Mark Wheeler takes the wheel (sorry, it had to be done), driving that clarity will make all the difference.  <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Storyblok just hired a CMO with Adobe and Sitecore pedigree. Here’s what it signals for the future

<hr /> In today’s competitive business environment, delivering dynamic experiences across multiple digital channels is becoming increasingly important. In the past, a traditional monolithic CMS was the go-to solution for managing website content in bulk, offering a comprehensive approach with integrated frontend and backend functionalities.However, as the importance of web channels for media distribution grew, developers within larger enterprises recognized the limitations of monolithic solutions in managing complex, structured content or delivering unique frontend capabilities. This led to the rise of custom, internal CMS solutions. Performance and extensive customization were possible but at huge engineering costs and time pressure to plan, develop, and uphold these systems.Since 2007, the rise in smart devices has welcomed a new era of content consumption across diverse channels. The move significantly burdened both monolithic CMS technology and content teams.The need for a multi-channel content strategy and a modern tech stack made the limitations of traditional CMS more apparent. Even today,<a target="_blank" href="https://hygraph.com/resources/future-of-content"> 8 in 10 tech leaders</a> think their current CMS holds them back with inefficient developer or editorial experiences.<h3 id="elevating-tech-teams-with-cms-modernization">Elevating tech teams with CMS modernization</h3>The heavy burden developers face with maintaining custom CMS platforms not only leads to burnout – <a target="_blank" href="https://blog.jetbrains.com/team/2023/11/20/the-state-of-developer-ecosystem-2023/">experienced by nearly 73% of developers</a> at some point in their careers – but also acts as a significant restriction. Consequently, organizations are increasingly looking to modernize their CMS to alleviate these pressures.An in-house CMS requires ongoing maintenance, like keeping an orchestra in tune and ensuring all musicians play harmoniously. It’s also less scalable as it’s often built by a small group of people, so they are the only ones who can access and make changes to the system. Subsequently, it’s hard to manage as the project scales, and the small group of developers who built the solution will be stuck maintaining the code base. Modern headless CMS platforms can greatly enhance the capabilities and efficiency of tech teams, freeing them from the constraints of maintenance around custom platforms and empowering them to focus on driving innovation. There are many other benefits to consider, too: <h4 id="1.-increased-developer-velocity">1. Increased developer velocity</h4>Accumulated technical debt from maintaining custom middleware can reduce developer velocity, slow release cycles, and hinder an organization's ability to maintain a continuous release schedule. <h4 id="2.-improved-app-performance">2. Improved app performance</h4>Performance is a key indicator of your project's success. It's also closely connected to your business since you lose revenue when your performance is poor. A CMS failure can be detected by business metrics such as lost revenues, which are influenced by poor performance indicators such as slow page load speed and low core web vitals. <h4 id="3.-stay-current-with-the-latest-tech">3. Stay current with the latest tech</h4>The technology landscape is ever-evolving. Naturally, some of the latest technologies work better than outdated ones. The advantage of a headless CMS is that you can choose any technology you like and easily switch the front end without changing your CMS. <h4 id="4.-future-proof-technology-strategy">4. Future-proof technology strategy</h4>A tech leader should choose IT vendors that can adapt quickly to an unknown future. A headless architecture with content federation puts data in one place so teams can scale the digital experience. Developers get all the flexibility of headless without having to build, host, secure, and ensure the performance of custom middleware.   <h4 id="5.-talent-acquisition">5. Talent acquisition</h4>Legacy systems are hard to understand, making developers less productive and less attractive when recruiting new team members. It’s much easier to handle things in-house if everything needed to work with the CMS can be easily found in any tech stack. <h4 id="6.-heightened-security">6. Heightened security</h4>Unlike a traditional CMS, a modern headless CMS decouples the backend content repository layer from the frontend presentation layer. This separation allows for greater security because the content management layer is isolated and can be protected independently.<h3 id="why-headless-is-the-way-forward">Why headless is the way forward</h3>Adopting a headless CMS with content federation can offer flexibility, scalability, and streamlined content distribution across multiple channels. Furthermore, by separating the frontend and backend, this approach lays the foundation for organizations to meet their technical and content requirements swiftly, allowing technology teams to develop with any technology for any platform.At a time when content is king, your CMS needs to be a gateway to digital transformation rather than a barrier. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

 Roadmap to Digital Experience Success: Six Ways to Future-Proof Your CMS While Elevating Your Tech Teams

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Publish and pray? No way. Uniform's Visual CMS + Experience Manager is heaven-sent for marketers

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More and more businesses are now recognizing the importance of content marketing, but many of them are still struggling to put this discipline into practice effectively.Whilst these businesses can see the value in producing high quality content to attract and retain customers, they often just don’t know where to start. As a result, they end up with subpar and generic content marketing plans that produce subpar and generic results.A well executed content marketing strategy will set you apart from the pack and help you to build a loyal customer base – which will lead to higher conversion rates.In this post, I’m going to debunk a few common content marketing myths that could easily lead you astray, so that you can focus on converting your site visitors into those customers.<h2 id="1.-if-a-social-media-platform-exists,-you-have-to-be-on-it">1. If A Social Media Platform Exists, You Have To Be On It</h2>It’s better not to have any social media presence than to have 5 or 6 accounts that you’ve completely neglected. A poorly set up and rarely used social media account isn’t going to reflect well on your business.Each social media platform will attract a different audience and offer different functionality, so you really need to do your research and focus on the platforms that are most applicable to your business. Think about where your customers hang out and follow them there. If they’re not on Instagram, then you don’t need to be there. If your customers are on Twitter, then you need to pile your resources into that channel.<h2 id="2.-social-media-is-a-waste-of-time">2. Social Media Is A Waste Of Time</h2>Hold up, I know I said you don’t have to be on every social media channel out there – but let's not go overboard. Social media is an essential part of your content marketing campaign and there’s no getting out of it.Regardless of your industry, if you want to truly build relationships with your audience and get the most out of your content, then you need to be active on social media. Think of it as the soft sell; your social media platforms will allow you to nurture your prospects so that they’ll eventually convert into loyal customers.<h2 id="3.-you-need-to-create-as-much-content-as-possible">3. You Need To Create As Much Content As Possible</h2>No, you don’t. You need to create as much quality content as possible. The whole concept of content marketing is about creating content that is of high value to your audience, and if you start churning out 10 pieces of mindless drivel per day it won’t be long until you endure the wrath of a Google Panda Penalty.But that isn’t the only reason to focus on quality content.If you create content that actually appeals to your readers, you’ll encourage brand loyalty and trust – which is essential when it comes to increasing your conversions. Not to mention the boost it’ll give your organic search ranking, which will also have a healthy effect on your conversion rate.<h2 id="4.-all-of-your-content-should-be-self-promotional">4. All Of Your Content Should Be Self-Promotional</h2>Sure it should, if you want to lose all of your customers.Doug Kessler, Co-founder of Velocity Partners, wisely said that, “Traditional marketing talks at people. Content marketing talks with them”. You need to spend less time talking about your business and more time engaging with your customers.Remember, content marketing is about giving your audience that they want, and they don’t want to be bombarded with promotional content every single day.<h2 id="5.-everything-should-be-automated">5. Everything Should Be Automated</h2>This doesn’t apply to content marketing any more than it applies to real life. You have to put in the groundwork yourself if you want your content marketing to take off, and you have to stay sitting in the driving seat if you want it go keep going in the right direction.Marketing automation is a necessary evil and there is tons of excellent software out there to help you streamline the content marketing process. However, it’s important to remain authentic. Your content campaign should never be entirely automated or you’ll appear both unprofessional and impersonal to your audience as a result.<h2 id="6.-only-one-metric-matters">6. Only One Metric Matters</h2>Many businesses make the mistake of only focusing one key metric, rather than looking at the bigger picture.Businesses who want to improve sales will instantly focus on conversion rates, but items such as click-through rates and traffic sources are just as important in terms of optimizing your content marketing campaign.This data will give you a better understanding of your audience and help you to make informed decisions which will increase your overall conversion rate.<h2 id="7.-email-marketing-is-dead">7. Email Marketing is Dead</h2>When I was sitting in an email marketing lecture a few years ago, the lecturer asked us to raise our hands if we thought email marketing was dead. And of course, I raised my hand (yup, I was that student).I had just started learning about digital marketing and I really wasn’t in the email marketing camp at all, I simply didn’t think it was that effective – mainly because I usually sent any promo mails straight to trash.The lecturer simply gave me a knowing look and said he’d ask the question again at the end of the week. But I kept my hand down the second time around.Within the space of that week, I realised that email marketing was rapidly evolving and fast becoming one of the most important tools in a content marketer’s toolbox. And that’s still true today.Email marketing has become one of the best ways to promote content, engage with your target audience, and convert them into customers. Recent data from McKinsey<a target="_blank" href="http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails"> </a>has even shown it surpassing social media in terms of effectiveness; the study revealed that email is almost 40 times better than Twitter and Facebook for acquiring new customers.<h2 id="8.-content-mills-are-awesome">8. Content Mills Are Awesome</h2>Remember what I said earlier about the importance of quality content? This is exactly why you need to steer clear of hiring from content mills.Firstly, businesses only hit up content marketplaces if they’re looking to pay peanuts. Secondly, contractors who work for peanuts generally aren’t very good. And if they are good, they’re not going put in much effort if you’re paying content mill rates.You need to hire quality writers if you want to get quality content and see actual conversions. If your budget is tight, it’s better to invest in a few exceptional articles rather than a ton of them that don’t hit the mark.<h2 id="9.-you-can-just-copy-your-competitors">9. You Can Just Copy Your Competitors</h2>This isn’t going to work. When you do your competitor analysis, you can assess what you’re up against and see what works for them – but that doesn’t mean that you can clone their content marketing campaign and expect it to work for you.There is no ‘one-size-fits-all’ model, and you really have to carve out your own plan based on your specific company objectives and target audience. By creating buyer personas, you can develop content that will appeal to your specific target customer and draw them in. In fact, I’d argue that creating a content marketing strategy for your business is more about knowing your customers than knowing your competitors.<h2 id="10.-your-blog-posts-have-to-be-really-long">10. Your Blog Posts Have To Be Really Long</h2>It’s been proven that longer content tends to do better in terms of ranking and engagement, but that doesn’t mean that you have to churn out a thesis on your blog every single day. Shorter articles have their place and can still rank really well.Some customers will also prefer to read articles that are short and sweet, so it’s better to add some variety to your blog and test both to see what works.<h2 id="11.-your-content-is-only-working-if-your-sales-increase">11. Your Content Is Only Working If Your Sales Increase</h2>If you can’t see direct conversions from your content, it doesn’t mean it’s not working. For most businesses, your content will help you to build loyal audience who are then more likely to convert in future. And it’s important to see the value in these indirect conversions.<h2 id="12.-b2b-marketing-is-the-same-as-b2c-marketing">12. B2B Marketing Is The Same As B2C Marketing</h2>You can’t use a B2B content marketing strategy on a B2C blog or your readers will never come back. Seriously, you’ll bore their socks off.B2C content strategies need a entertainment edge, visuals, a ‘lighter’ vibe, and shorter articles. Whereas, B2B content is more of the ‘how-to’ variety with more of a focus on stats and longer pieces. B2B readers want informative and actionable content that they can use to improve their businesses.That said, don’t forget that your B2B customers are people too and they’ll enjoy a bit of humor just as much as their B2C counterparts.<h2 id="13.-content-marketing-is-all-about-seo">13. Content Marketing Is All About SEO</h2>Nope, it’s about people. SEO is important but it’s not where your main focus should be. Once you stop creating content for people and start creating it for bots, you’re on a downward slope to a town called Customer Zero.After all, how is your content going to ‘go viral’ if no-one is interested in reading it in the first place?<h2 id="14.-content-marketing-is-just-a-trend">14. Content Marketing Is Just a Trend</h2>I think we can safely say that this isn’t the case.Content marketing is a discipline that has become a staple in the marketing industry and it has definitely proved its worth. The only change we might see, is when content marketing starts to be referred to under the more general ‘marketing’ umbrella as it becomes more and more recognized and the disciplines merge.<h2 id="15.-content-marketing-is-easy">15. Content Marketing Is Easy</h2>It takes a lot of work to develop a strong content marketing strategy and it can take a few months before you start to see any real results.In comparison to traditional advertising, you won’t see instantaneous results from your campaigns, and you really need to be in it for the long game to reap the rewards.<h2 id="who-ya-gonna-call?-–-mythbusters">Who Ya Gonna Call? – MythBusters</h2><img src="https://lh4.googleusercontent.com/3jxYbdnTjMc2UGVhw1Qq68Qdx6wdwbtVq_eljsgtTrrDlIzasY78EkB5PH2pHlK0QGz5rH3sLuy8JvnD9DSied_BeCqOEPTqiDYveC4Z2TJZsZaEvkOGs5tmvLRNx9hg-KWZs14Q" alt="Screen Shot 2016-01-03 at 03.25.32.png" />As you can see, there are quite a few misconceptions floating around in the content marketing world and hopefully this post has cleared up a few of them for you. Just remember that it’s not always a case of ‘everyone else is right’, and sometimes you have to come up with your own way of doing things to find out what works best for your business.If you have any other content marketing myths you’d like to demystify, why not share them with us in the comments below.

15 Misguided Myths About Content Marketing

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<hr /> Skip the intro and directly access my <a target="_blank" href="https://bit.ly/Responsible-AI-Guidelines-For-Content-Teams">downloadable Responsible AI Principle worksheet</a> for your team now.<h3 id="an-introduction-to-responsible-ai-for-digital-marketing-teams">An Introduction to Responsible AI for Digital Marketing Teams</h3>In today's digital age, artificial intelligence (AI) has rapidly become a cornerstone of marketing strategies and tactics, driving innovation and efficiency across various tasks that marketers must complete. However, as AI technology becomes increasingly integrated into digital marketing teams, the need for ethical guidelines and responsible usage is also becoming increasingly crucial.I’m just going to say it: As powerful as AI is, in my opinion, content creation and digital teams are rushing headstrong into using tools like <a target="_blank" href="https://chat.openai.com/">ChatGPT</a>, <a target="_blank" href="https://copilot.microsoft.com/">Copilot</a>, and <a target="_blank" href="https://gemini.google.com/">Gemini</a> without considering how to use them responsibly. I think there is a need to have a prudent approach and set of guidelines in place to ensure these tools are integrated correctly into their content operations. Does your digital marketing team have an AI Policy in use? Mine didn’t. In fact, I’d wager that most teams haven’t even prioritized having such a policy. I believe it’s time to start thinking about implementing one. Below is some context and background that may help. I’ve also listed some of the main factors you should consider when developing guidelines for your team's responsible use of AI.<h3 id="the-rise-of-ai-in-digital-marketing">The Rise of AI in Digital Marketing</h3>AI has revolutionized the marketing landscape, offering tools that can write content, translate from one language to another, automate content delivery, and optimize campaign performance. These advancements have enabled digital marketing teams to achieve high levels of efficiency, leading to more effective writing and improved ROI. CMS platforms and tools such as <a target="_blank" href="http://kontent.ai">Kontent.ai</a>, <a target="_blank" href="https://www.sitecore.com/">Sitecore</a>, <a target="_blank" href="https://www.kentico.com">Kentico</a>, <a target="_blank" href="https://www.contentful.com/">Contentful</a>, <a target="_blank" href="https://www.optimizely.com/">Optimizely</a>, <a target="_blank" href="https://www.storyblok.com/">Storyblok</a>, etc., are all rushing as fast as possible to add more value with AI-enabled features in their products. I’ve seen it firsthand in many of them. All of these platforms want to be seen as the market leader in the space through AI innovation.In fact, <a target="_blank" href="https://www.futurepedia.io/ai-tools/marketing">Futurepedia</a>, a tool that tracks new AI tools as they come on the market, has over 211 AI tools listed in the Digital Marketing category.  <figure class="image image-style-align-center image_resized" style="width:83.28%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXftvTU4IabsW3KwL1ga2eWKlnhaDjSgAxG64tQEQ8O_vHarNdLMXPU70heYHuek2Loa9bVU5ln_WmC8Da2JE_QKs8avuqLGXZ6I8l1tmTE_rb0GS-8OhSoqZRQPubq6c1S2cUvye4yoQJMEY3uM996fRQLd?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> Heck, by the time I publish this article, there will probably be 212 or more listed. The pace of change and innovation is impressive. However, with great power comes great responsibility. The reliance on AI-driven tools necessitates a framework that ensures these technologies are used correctly, both from a vendor perspective and a digital team perspective.How do we place some governance on all this change? The answer is to be prudent in the approach to AI by leveraging Responsible AI as a core theme.<h3 id="what-is-responsible-ai?">What Is Responsible AI?</h3>Responsible AI refers to the development and use of artificial intelligence in ways that prioritize ethical, fair, and safe outcomes. Major tech companies like Google, Meta, IBM, and Microsoft emphasize that organizations should follow a set of key principles when leveraging AI. The principles listed below are the most common ones I see. They combine to be a set of guiding principles when using AI.<h3 id="six-key-principles-when-leveraging-ai">Six Key Principles When Leveraging AI</h3><ol><li>Fairness: AI systems should treat all people fairly.</li><li>Reliability and safety: AI systems should perform reliably and safely.</li><li>Privacy and security: AI systems should be secure and respect privacy.</li><li>Inclusiveness: AI systems should empower everyone and engage people.</li><li>Transparency: AI systems should be understandable.</li><li>Accountability: People should be accountable for AI systems.</li></ol>I actually completely agree with the way that Microsoft and others have laid this out. All of those large tech giants have complex resource sites or large PDFs that spell out even more detail around the idea of Responsible AI. The challenge is that these resources are extensive. As an example, the <a target="_blank" href="https://ai.meta.com/static-resource/responsible-use-guide/">Meta Responsible AI guide</a> is over 25 pages. Motivating myself to read all of that or browse multiple pages on the Microsoft Responsible AI site is hard enough. I can’t see my team or my client’s team going through all of that information. That’s why I really like focusing on the main six principles above.I believe that having a responsible approach to using or producing any AI tool in an organization is critical. It is also something that is needed in digital marketing/content teams as well. That’s why I started down this path. I wanted to put a policy in place at my own agency, <a target="_blank" href="https://www.bizstream.com">BizStream</a>. <h3 id="why-an-ai-policy-is-essential">Why an AI Policy is Essential</h3>Adopting AI in digital marketing isn't just about leveraging new technologies for improved outcomes; it's also about acknowledging and mitigating the potential risks associated with AI's autonomy and influence. Issues such as data privacy, bias, and the chances of hallucinations (errors by a generative AI tool) pose significant challenges. Without a comprehensive AI policy, organizations risk breaching ethical standards, violating customer trust, and potentially facing legal consequences.In fact, to me, the clearest example of where generative AI can go wrong is the published information around <a target="_blank" href="https://www.washingtonpost.com/travel/2024/02/18/air-canada-airline-chatbot-ruling/">Air Canada’s chatbot failure</a>. An earlier ruling this year ended in favor of the end customer, and now Air Canada is on the hook for AI that was not used responsibly.An AI policy serves as a guiding beacon for digital marketing teams, ensuring that every AI-driven initiative is aligned with ethical principles and corporate values. It helps establish clear boundaries and standards for AI usage and addresses concerns like fairness, transparency, and accountability.<h3 id="the-role-of-principles-in-ai-deployment">The Role of Principles in AI Deployment</h3>Drawing inspiration from established frameworks like Microsoft’s six principles for responsible AI—fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability—digital marketing teams can develop a robust policy that governs AI use. These principles are not just theoretical ideals; they can be necessities that shape how AI tools are selected, deployed, and managed within a team.As digital marketing continues to evolve with AI advancements, having a well-defined, responsible AI policy should reduce friction with AI usage. It can ensure that while organizations pursue technological innovation, they remain steadfast in their commitment to ethical practices, full transparency, and working within societal norms.<h3 id="my-responsible-ai-principles-worksheet">My Responsible AI Principles Worksheet</h3>Bringing us back to my situation specifically, as 2024 has progressed, I witnessed more and more AI tools being used by my team. On the one hand, this was great because we were seeing the benefits firsthand of faster content creation on our website, email, and social media channels. On the other hand, I was getting a little concerned about two things. First, as more tools were added to our digital marketing stack, my SaaS tool spend was climbing quickly, and second, I questioned if all of these tools being used safely and responsibly.In an effort to ensure my own team at BizStream is adequately trained on the benefits and risks associated with using AI in a marketing context, I created the following tool for us internally. The idea is that I wanted to ensure each of my team members working with these types of tools had a set of guardrails or guiding principles. I used the key Responsible AI principles (Fairness, Reliability, and safety, Privacy, and security, etc. etc.) as the main set of information. From there, I pivoted a table across those principles to include the category or type of activity that we perform in our digital marketing efforts. Then, I added a description to explain further what kind of considerations to take around that type of activity that align to a principle. It started to look like this: <figure class="image image-style-align-center image_resized" style="width:88.25%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcyan4Kp5V4ui62GBclk3PRP2zf896t_SA2ud9i9Vpo_1v8qPrOQWfOp9xqD3WxN5ckXvPxyMRKoZXo45T-gZ4IY7D5nxcx73So7V4Ke7Bcqg63hunm9UIdd7i0AKnJKRkW2_kd8D0TMDctuawkQD6vaJ0c?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> After the first draft, my marketing specialist asked me some questions about this, so I added some guiding questions in the last column to help kick-start the brainstorming process. The current incarnation ended up looking like the screenshot below: <figure class="image image-style-align-center image_resized" style="width:83.97%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfbgC_IIHSM1GTgfHUuYOxyKFikNuvB0mTdJu7oMB-maSSu0PxyYEKSKqJKnAsyS94qwbCMs_0wXMkIwpNfpD7wAei-G3vA7zYCH1yfadhC_eCth-Qa2Eiyk3OZI2MxajJ9EdHKKf2iiOIC-44Dc2pjylVL?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> You can <a target="_blank" href="https://bit.ly/Responsible-AI-Guidelines-For-Content-Teams">download the editable version of my Responsible AI Principles &amp; Guidelines for Content Teams</a> for free. My goal for this tool is to ensure that Responsible AI practices are considered when selecting third-party vendors, tools, platform features, and subscription services. I also aim for it to add governance to both our adoptions and those of our clients.Additionally, as we onboard new marketing team members or interns, I believe they will come up to speed faster with how we operate as a team. We are working to improve this process, but only time will tell.<h3 id="periodic-reviews-of-your-ai-policy-on-a-schedule">Periodic Reviews of your AI policy on a Schedule</h3>One other note. Don’t be fooled into thinking that an AI policy or single document is a ‘set and forget’ thing. The AI and especially generative AI world is constantly changing, as are the laws and regulations around it. You must treat your AI policy as a living, breathing document. Schedule time to review it regularly, considering the changes that are coming in at a rapid pace.<h3 id="feedback-wanted">Feedback Wanted</h3>As with any new idea, I’d love to gather feedback on it and improve it. If you download the worksheet and have thoughts on it, please let me know via <a target="_blank" href="https://www.linkedin.com/in/brianmckeiver/">LinkedIn</a> or email.<h3 id="conclusion">Conclusion</h3>Using AI in digital marketing and content creation comes with many benefits and responsibilities. By following clear guidelines and responsible principles, we can use AI ethically and efficiently. I recommend that all digital marketing teams strive to implement a responsible AI policy. Note: The above information has been written to provide general guidance only. It does not equate to legal advice. Varying legal requirements exist in different locations, and laws and regulations governing AI, privacy, and cybersecurity do not exist in a consistent manner.Note: Generative AI was used to edit this document for grammar and spelling. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Responsible AI Principles for Digital Marketing and Content Teams 

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<hr /> When I spoke to the incomparable <a target="_blank" href="https://www.linkedin.com/in/kristinapodnar/">Kristina Podnar</a> last November, she was – in a word – ecstatic.And rightly so: the <a target="_blank" href="https://dataandtrustalliance.org/work/data-provenance-standards">Data Provenance Standards</a>, an initiative she helped guide into existence as Senior Policy Director at the <a target="_blank" href="https://dataandtrustalliance.org/">Data &amp; Trust Alliance (D&amp;TA)</a>, was finally emerging from the chrysalis and taking flight.The D&amp;TA has become a leading voice in the chorus for trustworthy data and AI. Founded in 2020 by market mavens <a target="_blank" href="https://www.linkedin.com/in/ken-chenault/">Ken Chenault</a> and <a target="_blank" href="https://en.wikipedia.org/wiki/Samuel_J._Palmisano">Sam Palmisano</a>, the organization has been keenly focused on guiding the responsible use of data and intelligent systems.If you’re not familiar with the Data Provenance Standards, I encourage you to read my <a target="_blank" href="https://cmscritic.com/can-you-trust-your-ai-data-new-standards-emerge-to-help-ensure-transparency">previous interview with Kristina</a>, who is an oracle on all things Digital Policy.As we discussed in our conversation, having clear data provenance – understanding the origin, lineage, and rights associated with data – is vital to establishing trust in the details and decisions coming from data-enabled systems. This includes AI applications, which are exploding in popularity and expanding across numerous industry use cases. The Data Provenance Standards were co-created by 19 member organizations of the Data &amp; Trust Alliance, along with multiple third-party industry partners and ecosystem experts. Contributing players include American Express, Humana, IBM, Mastercard, Pfizer, and Walmart (to name a few) – obviously some of the biggest and most notable brands in the world. Now, after testing and validation with more than 50 organizations both inside and outside the Data &amp; Trust Alliance, the organization <a target="_blank" href="https://dataandtrustalliance.org/work/data-provenance-standards">just released version 1.0.0</a> of its Data Provenance Standards. The announcement was detailed in a blog post by the brilliant <a target="_blank" href="https://www.linkedin.com/in/saira-jesani/">Saira Jesani</a>, Executive Director of D&amp;TA – who I’ve also spoken to previously about this ambitious initiative. <figure class="image image-style-align-center image_resized" style="width:63.94%"><img src="https://cmscritic.com/ms-content/uploads/2024/07/saira-kristina-headshots-2.jpg" alt="Headshots of Saira Jesani, Executive Director, and Kristina Podnar, Senior Policy Director" /></figure>As Saira noted in her overview, the entire journey started because the D&amp;TA members and the broader business community were yearning for, as she called it, “better rules for the road around data quality.” Exacerbated by the race to adopt AI, she went on to frame how data has become the most sustainable source of competitive advantage. This revelation ultimately led to the creation of the Data Provenance Standards, and now to the vital feedback loop that will continue to improve the framework.<h3 id="what-are-the-data-provenance-standards?">What are the Data Provenance Standards?</h3>When first proposed back in November of 2023, Kristina was quick to point out that the new Data Provenance Standards were not a form of policy, but benchmarks accompanied by rich metadata. Functionally, this metadata would serve as a set of trustworthy considerations when validating the integrity of datasets. At launch, eight proposed standards were included, each with a unique provenance metadata ID and a label for tracking the history and origin of each data set. It’s worth noting that the standards apply at the dataset level, acting as an overall “fingerprint” for divining details like the data’s lineage, source, legal rights, and more.<hr /><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="“these-practical-standards,-co-created-by-senior-practitioners-across-the-industry,-are-designed-to-help-evaluate-whether-ai-workflows-align-with-ever-changing-regulations-while-also-helping-generate-increased-business-value.”">“These practical standards, co-created by senior practitioners across the industry, are designed to help evaluate whether AI workflows align with ever-changing regulations while also helping generate increased business value.”</h4><h4 style="text-align:center" id="-"> </h4><h4 style="text-align:center" id="rob-thomas">ROB THOMAS</h4><h4 style="text-align:center" id="senior-vice-president,-ibm-software-and-chief-commercial-officer">Senior Vice President, IBM Software and Chief Commercial Officer</h4> <hr /> According to Saira, the standards were designed to facilitate business adoption via two key focus areas. The first is to demonstrate tangible business value by helping organizations assess which datasets are of higher quality. This includes delivering the transparency required for efficient, accurate, and reliable use of data – as well as mitigating the risks from legal, copyright, and regulatory compliance issues.  The second is making the implementation of the standards more streamlined and attainable, thereby encouraging adoption. This is achieved by homing in on the most essential metadata needed to reveal and understand a dataset’s origin, method of creation, and whether it can be legally used.Since last November, we’ve seen significant changes across the regulatory landscape regarding data and AI, chiefly marked by <a target="_blank" href="https://www.europarl.europa.eu/topics/en/article/20230601STO93804/eu-ai-act-first-regulation-on-artificial-intelligence">Europe’s sweeping EU AI Act</a>. As Saira noted, while this is happening at a macro level, we still don’t have standard definitions for its critical elements. To call this a conundrum would be selling it short, to say nothing of the challenges surrounding the quality and integrity of datasets – which are essential for AI model training to deliver accurate and trustworthy results.   “Model evaluation is difficult, with little transparency around the data that trains and feeds those models,” she stated. “The consequences – from copyright infringement to privacy to authenticity – could affect both the technology’s business value and its acceptance by society, limiting organizations’ ability to determine what is to be trusted.”There’s a lot at stake, and that’s why the creation of the Data Provenance Standards is an evolutionary process – one in which the D&amp;TA is steadfast in its commitment to engaging with stakeholders, reviewing feedback, and modifying its approach to improve outcomes and further encourage adoption. <h3 id="what’s-new-in-v1.0.0?">What’s new in v1.0.0?</h3>Since the Data Provenance Standards were first proposed, Saira and Kristina have been working diligently with the D&amp;TA’s ecosystem of data, AI, ethics, and legal experts to enhance business adoption, gauge feedback, and continuously test and validate the standards. This has led to version 1.0.0, which includes multiple refinements.First and foremost, the original eight categories have been simplified down to three standards, streamlining the adoption and facilitation. The accompanying metadata has also been revised, focusing on detail that “shows, not tells” – and giving data, AI, and legal teams stronger evidence to help inform critical decisions.There’s also been a concerted effort to make D&amp;TA queries more specific about <a target="_blank" href="https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2024/02/keeping-your-privacy-enhancing-technology-pet-promises">Privacy Enhancing Technologies (PETs)</a> to attain more accurate information. PETs are a broad set of tools and practices that enable organizations to build products and functionality while protecting the privacy of users’ data. Demonstrating how PETs fit into the equation further acknowledges D&amp;TA’s commitment to transparency. Along those same lines, v1.0.0 also sports refinements around surfacing consent language – in particular, the content shown to a user when collecting their personal data to assess risks associated with consumer data usage.Here’s one of the biggest outcomes thus far: Thanks to persistent testing and validation over several months, D&amp;TA has assembled a number of case studies, including <a target="_blank" href="https://www.ibm.com/downloads/cas/KY5VLRP9">one that has been released by IBM</a>. This example illustrates how the Data Provenance Standards increased overall data quality and reduced clearance review time for datasets used to train AI models. <h3 id="what’s-next-–-and-why-it-matters">What’s next – and why it matters</h3>The Data &amp; Trust Alliance is shepherding a flock of forward-thinking organizations that recognize the challenges – and opportunities – associated with data quality and integrity. Market-leading brands represent a cabal of early adopters around the Data Provenance Standards, but their participation is also an incentive for their broad ecosystems to join the fold, if for no other reason than to do business with the Pfizers and Walmarts of the world.Leading by example is perhaps an obvious force multiplier, but as Saira observed in her post, the D&amp;TA’s goal is to increase transparency across the broader business scope – and encourage all organizations to take advantage of this free tool and realize the benefits of adoption.Accelerating and expanding that adoption is next on the docket. While numerous data suppliers and producers of all sizes participated in the feedback cycle of the Data Provenance Standards, the organization is focused on fully enlisting them as partners in adoption and easing the process with toolset providers. The D&amp;TA’s innovative work is manifesting quantifiable benefits. Since the launch of the proposed Data Provenance Standards, the business value has become more palpable – particularly around the impact to productivity. As it stands, data scientists <a target="_blank" href="https://www.anaconda.com/resources/whitepapers/state-of-data-science-report-2022">spend</a> nearly 40% of their time on data preparation and cleansing tasks, which is a huge drag on productivity. On top of that, 61% of CEOs <a target="_blank" href="https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/ceo">cite</a> the lack of clarity into data lineage and provenance as the central risks preventing adoption of AI across their businesses.Refinement is certainly a predictable expectation when launching a new concept like this. But already, the proof is in the provenance pudding – and the IBM case study is a poignant example of how these standards translate into real business value. Reducing friction and minimizing the barriers to testing AI models can accelerate time to market, all resulting from greater trust and confidence around datasets that have leveraged these standards.In my previous conversations with Kristina (including a chat at the <a target="_blank" href="https://cmscritic.com/a-cms-consultants-takeaways-from-cms-kickoff-2024">Boye &amp; Company CMS Kickoff</a> event in January), we discussed the potential impact of the standards on the content, ad tech, and marketing industries. All of these layers rely heavily on data, but AI has also infected every CMS and martech platform on the planet, both directly and indirectly. This cross-section is pivotal, as brands will increasingly rely on more trustworthy data to support their AI initiatives. The <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management ecosystem</a> is at the foundation of how these technologies and campaigns will be managed. As such, the impact of the Data Provenance Standards could bring greater control and confidence to this sector of the market landscape. In an economy where data is the most valuable currency – and every business across industries is now (or soon will be) a data enterprise – trust is paramount. As organizations race to leverage the potential of AI, good data is absolutely essential. This takes on a heightened imperative when we consider the kinds of initiatives that AI is supporting, like cancer or diabetes research. This is precisely why the Data Provenance Standards are emerging as a key foundation for ensuring the future of data, AI, and – most importantly – people.   <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Data & Trust Alliance Releases v1.0.0 of Data Provenance Standards, Enhancing Data Quality for AI

<hr /> <a target="_blank" href="https://cmscritic.com/products/ci-hub">CI HUB</a> has been a persistent explorer of in-app connections. The company’s software enables users to access and manage content from various key sources, including DAM (Digital Asset Management), PIM (Product Information Management), cloud storage, stock sources, and even work management systems. Connectors like this have become critical to productivity as brands wrestle with an increasingly complex and disjointed landscape of data sources. This is a big reason why <a target="_blank" href="https://cmscritic.com/ci-hub-announces-major-investment-plans-to-scale-content-integration-solutions">CI HUB announced</a> a major investment from Scale Capital in March of this year, with plans to further advance its ecosystem of connector capabilities. Currently, it provides two core offerings: CI HUB Connector Professional and Connector Corporate.A big focus for CI HUB has been the burgeoning <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Creative Cloud</a>, but they’ve also been blazing trails with other large-scale enterprise systems, including <a target="_blank" href="https://www.microsoft.com/en-us/microsoft-365">Microsoft Office 365</a>, <a target="_blank" href="https://cmscritic.com/products/salesforce">Salesforce’s Marketing Cloud</a>, and <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Workspace</a>. CI HUB also offers solutions for content, experience, and prototyping platforms like <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a>, <a target="_blank" href="https://cmscritic.com/products/microsoft-sharepoint">SharePoint</a>, <a target="_blank" href="https://cmscritic.com/products/figma">Figma</a>, and <a target="_blank" href="https://cmscritic.com/products/sketch">Sketch</a>. One of the biggest deterrents to DAM and PIM utilization is complexity. With distributed teams having to leverage multiple platforms with different access credentials – and unwieldy systems stymieing the ability to locate assets – content creators can become frustrated and productivity can be significantly impacted. This can result in users getting “creative" with outside tools and unauthorized assets, which can impact brand consistency and integrity. In some cases, it can even open up Pandora's Box around things like stock image licensing and copyright infringement.CI HUB is once again easing the DAM burden with its new <a target="_blank" href="https://ci-hub.com/download/drive/">CI HUB Drive</a>, which enables users to access assets stored in DAMs, PIMs, and other systems directly from their desktops via MacOS or Windows machines. By bringing these systems into a local environment, CI HUB reduces the friction of finding and utilizing key assets, syncs components fluidly, and accelerates productivity and time to market. This translates into greater value around a DAM or PIM investment. “Most companies don’t get the most from their DAMs because employees find it difficult or inconvenient to log in and access what they need,” said <a target="_blank" href="https://www.linkedin.com/in/andreasmichalski/">Andreas Michalski</a>, CI HUB Founder and CEO. “But with CI HUB Drive, DAM assets and data are available right on their desktop. By integrating CI HUB Drive into the most commonly used tools, MacOS Finder and Windows Explorer, there is zero training needed. This will significantly improve the adoption rate and company-wide use of DAM assets and data, making them a go-to hub for content, rather than simply an asset repository.” <h3 id="enhancing-the-value-of-dams,-pims,-and-other-sources">Enhancing the value of DAMs, PIMs, and other sources</h3>CI HUB Drive is capable of connecting multiple data sources simultaneously, providing a single desktop connector interface for DAMs, PIMs, MAMs, and stock image providers – as well as common cloud storage services such as SharePoint, <a target="_blank" href="https://www.dropbox.com/home">Dropbox</a>, <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Drive</a>, and many more. Here's how it works: CI HUB Drive virtually mounts an asset management system in a MacOS Finder or Microsoft Explorer. This enables users to seamlessly locate, use, and synchronize files without ever having to leave their desktops.  <figure class="image image-style-align-center image_resized" style="width:86.86%"><img src="https://cmscritic.com/ms-content/uploads/2024/07/ci-hub-drive-product-image-3.png" alt="" /></figure>CI HUB Drive on MacOS The beautiful thing about CI HUB Drive is its familiarity. From a visual perspective, the file structure is simple, clear, and highly navigable – which reduces the surface area of complexity for users. And with a multitude of connections available (anything from Adobe AEM to Bynder to more exotic systems), users have much more control over their asset domain. In MacOS, for example, being able to preview a stock image in a desktop window makes the entire experience second nature. It's intuitive and requires no training whatsoever. <figure class="image image-style-align-center image_resized" style="width:85.13%"><img src="https://cmscritic.com/ms-content/uploads/2024/07/ci_hub_drive.png" alt="" /></figure>Viewing a stock image file in MacOS via CI HUB Drive The app also enables real-time multi-threaded file synchronization, meaning that edits made to assets locally on the desktop will be updated on demand in the original DAM or drive where they are stored. CI HUB Drive also replicates any permission-based access to folders within the DAM system, ensuring that users can access the correct files based on existing roles and rights within the connected system. “Everyone within a company is a potential content creator, and employees are accessing files from multiple sources every day,” said <a target="_blank" href="https://www.linkedin.com/in/gerd-glaser-89b22a9b/">Gerd Glaser</a>, CI HUB CSO. “However, each system has a different log-in, interface and search function. Using CI HUB Drive eliminates the time-consuming processes of accessing and transferring assets between drives, tools and work management platforms. Now, users can access the company assets they need as easily as a personal drive folder linked to their desktop.” The new CI HUB Drive complements the existing CI HUB Connector plugin, which already enables users to seamlessly access their digital asset libraries within the most popular work apps such as Microsoft 365, Adobe Creative Cloud, Figma, SharePoint, Google Workspace, Salesforce Marketing Cloud, and dozens more. <h3 id="why-it-matters">Why it matters</h3>As brands and organizations struggle with the expanding ecosystem of assets – and the apps that house them – CI HUB Drive provides ease, fluidity, and familiarity that maximizes the value of a DAM or asset system. By reducing complexity and streamlining access, users can successfully locate what they need at a local level faster and more efficiently. Having a native UI in MacOS or Windows makes the entire journey of locating assets much easier. The process becomes more intuitive, eliminating much of the friction around the grunt work associated with simply browsing, picking, and finding stuff in the morass. Having a solid DAM makes it even easier, but bringing the assets closer to home makes the entire process feel more natural. One of the key benefits of CI HUB Drive is its first-class respect for permissions. This ensures that any mounted desktop access inherits the same roles for users and groups from the source DAM or PIM, so organizations can maintain governance across their teams – wherever they might be accessing resources. Additionally, the real-time multi-threaded syncing is a slick function, making it even easier to maintain consistency when users make edits at a local level. All in all, CI HUB Drive is a solid addition to the company’s portfolio of products. To sign up for access, you can <a target="_blank" href="https://ci-hub.com/products#drive">visit the company's website</a> for details.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

New CI HUB Drive Enables Desktop Access to DAMs, PIMs, and More

Yo Ho! Gartner’s New Magic Quadrant for Search and Product Discovery is a Compass for CX

For small-to-medium-sized businesses, establishing an online presence to sell products or services is an absolute must to stay competitive in today’s (and tomorrow’s) marketplace.<img src="https://cmscritic.com/ms-content/uploads/2023/08/ecommerce776x0-is.jpg" /> At first glance, the <a href="/top-5-ecommerce-platforms-for-your-website/">premier ecommerce platforms</a> might appear to be a hefty monthly or yearly expense. Fortunately, there are vast number of open source ecommerce platforms that not only have an attractive price tag (many are free!), but they also offer customizability, scalability, and community support that aren’t always found in enterprise solutions.Of course, opting to use a free open source ecommerce platform to manage online transactions might be an easy decision for your business as you look to get your feet wet in the online marketplace. Choosing the best open source ecommerce platform, however, will prove to be far more difficult. After all, they all have their various strengths and weaknesses.Fear not, though, as in this article, we’ll introduce you to 10 open source ecommerce platforms that stand out from the rest, both in terms of popularity and utility:<h2 id="1.-nopcommerce">1. nopCommerce</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot-2019-06-06-at-53906-am_qe3wkf.png" />The platform with a wide functionality of features that allows creating projects and integrations of any kind and complexity. It`s the most popular platform on Microsoft framework, that remains free since its establishment in 2008. Today, it powers more than 50.000 stores.The platform offers a wide range of functions. For instance, you can run multiple stores, use the multivendor, multi languages and multi-currencies features. This kind of wide functionality may cause difficulties at first: you may spend quite some time to deal with all the settings.nopCommerce`s marketplace is quite extensive and contains plenty of plug-ins and themes. If you`re not willing to pay for the premium support from core developers, you can always ask a question on the forums, the community of 100 thousand+ members is quite active.Perhaps the biggest drawback of the platform is that it might be difficult to launch a store if you do not have technical knowledge. On the other hand, after the store is launched, you will be able to run and support it on your own, and at the same time be sure that you will not encounter any additional fees<a target="_blank" href="https://www.nopcommerce.com/">Find out more about nopCommerce</a>.<h2 id="2.-prestashop">2. PrestaShop</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/presta-shop793x0-is.jpg" /> With over 250,000 stores using the ecommerce platform, PrestaShop is very popular due to its ease of use.It is easy to both install and customize the software, and everything is very intuitive. How much work you’ll put into creating a store using PrestaShop is up to you: you can either download a fully-hosted or self-hosted version, so you can determine your own level of technical control (both are free).That leads us into the biggest downside of PrestaShop: there’s not a lot of customizing that you can do. If you like tinkering with a bunch of graphics, you’ll likely be disappointed, as you’re not given a lot of leeway with graphic elements.If you want to really customize your site, you’ll have to purchase additional themes and templates or delve into the code.<a target="_blank" href="http://www.prestashop.com">Find out more about PrestaShop</a>.<h2 id="3.-opencart">3. OpenCart</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/opencart787x0-is.jpg" />OpenCart is especially popular with small businesses that don’t have anyone on staff with a lot of programming experience. It’s fairly simple, without a lot of the other functionalities found in other shopping cart software. This, of course, is a double-edged sword, as less complexity means it’s easier to use, but you might not get as much out of it in the end.That being said, you can still do a lot with OpenCart, though to really open this program up you’ll need a programmer to help you get around some of the code. You can also choose from a bunch of different plugins to give your site more flexibility.One of the other great things about OpenCart’s simplicity is the fact that it doesn’t drag on your server. You can slow everything down by adding a ton of plugins, of course, but for most people this should be one of the faster options.The biggest downside, besides the simplicity, is the fact that it’s so reliant on plugins. That means you may have compatibility issues with different plugins, or you might need an update that may never come. You’re putting yourself at the mercy of plugin developers much more with OpenCart than other software.All in all, the simplicity of OpenCart has made it the ecommerce platform of choice for daredevil Nik Wallenda.<a target="_blank" href="http://www.opencart.com/">Find out more about OpenCart</a>.<h2 id="4.-oscommerce">4. osCommerce</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/os-commerce740x0-is.jpg" /> osCommerce has been one the most trusted open source ecommerce platforms for the last fifteen years. With more than 7,000 community-created add-ons available for the platform, you’ll enjoy a wide range of customizability in designing and enhancing the appearance and functionality of your storefront.With more than 260,000 store owners, developers, and service providers, osCommerce offers a vast support network, which serves as an excellent resource when things go awry. If you’re having problems with your software, it’s virtually guaranteed that someone else has experienced – and solved – that very same issue.The downside to older software, of course, is that it’s old – and in osCommerce’s case, that means it doesn’t quite have the horsepower that other, newer options do. It’s not as scalable, and others have more features and just a little more “oomph.”<a target="_blank" href="http://www.oscommerce.com/">Find out more about OsCommerce</a>.<h2 id="5.-zen-cart">5. Zen Cart</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/zen-cart_1744x0-is.jpg" /> Zen Cart has one big advantage going for it: it’s got a great product management system. You can do almost anything – and do it easily – in Zen Cart, from controlling inventory to creating specials and sales. It’s total control, right at your fingertips.However, the system does tend to slow if you’re adding a bunch of new products, so it may not be great for businesses that do massive amounts of volume.The biggest drawback to Zen Cart is that it’s ugly – at least out of the box. You can gussy it up with new templates, and a talented programmer can make it dance, but if you just want to install and go, your storefront won’t exactly have the cosmetic appeal that the alternatives offer.<a target="_blank" href="http://www.zen-cart.com/">Find out more about Zen Cart</a>.<h2 id="6.-spree-commerce">6. Spree Commerce</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/spree-commerce.jpg" />One of the newer ecommerce platforms, Spree is based on Ruby on Rails. Its modular platform and small learning curve make it very easy to configure and upgrade its functionality. That’s why it should come as no surprise that it’s trusted by such retailers as 3D Robotics and Nutrisystem.Many of the extensions that you might want are supported by Spree itself, instead of independent developers, which is particularly advantageous when you need timely upgrades.Perhaps the biggest advantages of Spree Commerce are its flexibility and scalability. No matter the size and complexity of your storefront, you’ll be able to customize it to your liking. That’s why it’s widely considered one of the fastest growing open source ecommerce solutions.<a target="_blank" href="https://spreeecommerce.com/">Find out more about Spree Commerce.</a><h2 id="7.-woocommerce-(wordpress)">7. WooCommerce (WordPress)</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/woocommerce908x0-is.jpg" /> Largely considered the leading open source ecommerce platform for WordPress, WooCommerce boasts a large and rapidly-growing user community. Its seamless integration with WordPress makes it a breeze to install and manage, which is one of the main reasons why retailers like Cupcake Studio and EcoKitty have made it their open source ecommerce platform of choice.The mobile-friendly nature of WooCommerce makes it an appealing choice to brands looking to cater to the growing number of customers that use their tablet or phone to shop. In fact, the platform even enables brands to create a mobile app for their storefront with the installation of an add-on.Because WooCommerce can only be used with WordPress, it may not be the most attractive solution for some retailers and brands. However, for those already using WordPress, the scalability that WooCommerce offers makes it a particularly appealing option. However, as one might guess, paid extensions are necessary to get the absolute most out of the ecommerce solution.<a target="_blank" href="https://woocommerce.com/">Find out more about WooCommerce</a>.<h2 id="8.-jigoshop-(wordpress)">8. Jigoshop (WordPress)</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/jigoshop634x0-is.jpg" />Another WordPress-based solution that’s been gaining steam is Jigoshop. Like most other open source ecommerce solutions, Jigoshop is rather lightweight on its own. For retailers looking to make the most of their storefront, themes, plugins, and extensions are available for purchase.Like WooCommerce, Jigoshop is very easy to use – with one big exception. You can’t link variations on the software; meaning, if you were selling t-shirts in all different colors, you couldn’t just specify “blue” as the color for all sizes. You’d have to create a “blue small” option, then a “blue medium” option, and so on – which can be very time-consuming.Most everything that comes with Jigoshop is very basic, but you can purchase upgrades. This shop will ultimately have as much utility as you can afford to give it.<a target="_blank" href="http://www.jigoshop.com/">Find out more about Jigoshop</a>.<h2 id="9.-virtuemart-(joomla)">9. VirtueMart (Joomla)</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/virtue-mart711x0-is.jpg" />As the most widely used ecommerce extension for Joomla, <a target="_blank" href="https://www.cmscritic.com/virtuemart-3-released/">VirtueMart</a> makes it a breeze to get your storefront up and running. Its multi-language capability makes it an appealing choice for retailers catering to a global audience, as customers can view product descriptions in their native language.VirtueMart is SEO friendly, which could potentially drive more organic traffic to the storefront when used properly. This simple, lightweight ecommerce solution also offers invoicing and inventory management capabilities.While VirtueMart doesn’t have all the features of its competitors, its simple integration with Joomla makes it a popular choice.<a target="_blank" href="http://virtuemart.net/">Find out more about VirtueMart</a>.<h2 id="10.-drupal-commerce-(drupal)">10. Drupal Commerce (Drupal)</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/drupal-commerce.jpg" />As one of my most popular open source ecommerce platforms among Drupal users, Drupal Commerce is both flexible and SEO-friendly. It features an easy-to-use administration system, and it is capable of handling some of the more complex payment models, such as those that are subscription-based.Just as WooCommerce is exclusive to WordPress and VirtueMart is exclusive to Joomla, Drupal Commerce can only be used with Drupal. It’s very basic right out of the box, although they do offer a “Commerce Kickstart” package that gives you a nice head start by providing you with the most popular add-ons.Whether you’re looking for a basic ecommerce solution, or one that you can supercharge with third-party add-ons, Drupal Commerce is a viable solution as long as you utilize Drupal as your content management platform. Its simplicity and customizability have made it the preferred ecommerce solution for retailers like Lush.<a target="_blank" href="http://drupalcommerce.org/">Find out more about Drupal Commerce</a>.<h2 id="11.-3d-cart">11. 3D Cart</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/3dcart-screenshot-1750x0-is.jpg" />3dcart is a powerful online store builder and ecommerce solution that offers a staggering list of features for those looking to transact business online. If you are in the market for an exceptional platform for your store, this is a great product to consider. They offer a 15 day free trial that allows you to play around with their excellent software to see if it suits your needs. With 24/7 free premium technical support, quick setup and no transaction fees, 3dCart is definitely a solid option to consider.Their plans range from a very reasonable $19.99 / month to $129.99 / month and there is quite literally, a plan for every type of user you could possibly consider.<a target="_blank" href="https://shareasale.com/r.cfm?b=11762&amp;u=407830&amp;m=3609&amp;urllink=&amp;afftrack=">Find out more about 3dcart</a><h2 id="finding-the-best-open-source-ecommerce-platform-for-you">Finding the Best Open Source eCommerce Platform for You</h2>Ultimately, <a href="/wordpress-joomla-and-drupal-are-not-the-best-cms/">it’s impossible to say what the “best” platform is</a>, as your specific needs will determine which features will benefit you most. If you’re trying to do basic ecommerce, and you don’t need a scalable or customizable option, then one of the smaller, simpler ecommerce platforms could be perfect for you.On the other hand, if you need a lot of versatility (or you’re willing to pay for a developer), then one of the more high-performance platforms is more likely to suit your needs.You’re the only one who can decide what’s best for your business. Just remember, though, that people will judge your entire business based on your storefront…so choose wisely.Which open source ecommerce platform do you prefer? Leave us a comment below.

Top 11 Open Source eCommerce Platforms

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<hr /> The digital experience landscape wouldn’t exist without <a target="_blank" href="https://cmscritic.com/adobe-acquia-optimizely-top-latest-forrester-wave-for-content-management-systems">Adobe</a> – and more precisely, its <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager</a> (AEM) platform. AEM has long held the crown in the kingdom of DXPs (<a target="_blank" href="https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2024.html">just as Gartner</a>), and leading global enterprises depend on its scale of features to power the most complex and demanding digital strategies.While ubiquitous, the Adobe name also conjures that oft-demonized word: monolith. It is an epic ecosystem of interconnected, often Frankensteined solutions that can feel overwhelming and unwieldy – and its AEM platform is no exception. Amidst the publishing and marketing automation suites snuggling under the Adobe umbrella, AEM has always enjoyed an elite (if not pricey) reputation, making it the domain of serious enterprises. However, it can also be incredibly challenging and time-consuming, requiring curated expertise from certified practitioners. All of this can impact the velocity of getting digital projects to market. And in an era where real-time responsiveness is key, any delay can translate into lost revenue or even market share. Given these pain points, <a target="_blank" href="https://www.vshift.com/">VShift</a> – a customer engagement and digital experience agency and <a target="_blank" href="https://cmscritic.com/jp-morgan-joins-mach-alliance-reinforcing-growth-of-composability-in-the-digital-financial-services">MACH Alliance</a> member – has developed a new <a target="_blank" href="http://vshift.com/ideas/vshift-introduces-the-aem-digital-experience-accelerator">AEM Digital Experience Accelerator</a>. The proprietary program is targeted at AEM users, helping them deliver more engaging digital experiences with Adobe and do it all faster, easier, and more cost-effectively.“In our experience with complex organizations, we kept hearing the same pain points – cost, time-to-market, internal friction,” said <a target="_blank" href="https://www.linkedin.com/in/al-collins-255a371/">Al Collins</a>, Founder &amp; CEO of VShift. “We developed the VShift AEM Digital Experience Accelerator to make our clients’ experience with AEM better and help them get the most out of their Adobe investments. Our new program offers a streamlined process, an easier way of launching customer experiences, and an increased capacity to innovate at a fraction of the time and costs usually involved.” The accelerator program was announced at last week’s <a target="_blank" href="https://cmscritic.com/clarks-kraft-heinz-take-top-honors-in-mach-impact-awards-at-mach-three">MACH THREE Conference</a> in New York City, this year's venue for the world’s leading composable technology conference. As a MACH-certified agency, VShift has cultivated deep expertise with enterprise-scale organizations in highly regulated industries like financial services, insurance, and healthcare – focusing its solutions through a composable lens. The company also has a proven track record of crafting and delivering digital platforms for companies like Freddie Mac and Prudential.<h3 id="accelerating-the-value-of-aem-with-composability">Accelerating the value of AEM with composability</h3>Accelerators are aptly named, but there are numerous benefits beyond speed. Such is the case with VShift’s AEM Digital Experience Accelerator. First and foremost, it expedites digital product or website development-to-launch programs – and according to VShift, this can effectively reduce the timeline to weeks. It can also be customized to an organization’s specific needs, helping them meet their explicit business goals.With increased velocity and less internal friction between content owners and tech teams, brands can move faster. The accelerator also provides great flexibility for changes, allowing teams to swap out components or switch directions in a snap (composable thinking at work). <figure class="media"><div data-oembed-url="https://youtu.be/F-1e6DPT7CE"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/F-1e6DPT7CE" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> That “swapability” is what helps make VShift’s Digital Experience Accelerator a MACH-worthy solution. It also reflects those attributes by minimizing vendor lock-in and decreasing the oppressive need for specialized AEM-certified resources to execute. This is a persistent drag for many organizations when it comes to managing their AEM footprint and properly staffing for new projects and digital initiatives.  All these benefits add up to enhanced productivity and cost-effectiveness, enabling organizations to maximize their AEM investments and cut costs by supporting customer experiences with more affordable, composable solutions. Marketing and content teams can also realize huge benefits by harnessing more control while navigating within their organization’s security policies. <h3 id="a-complete-market-ready-solution-for-aem-success">A complete market-ready solution for AEM success</h3>VShift’s accelerator is now available as a complete package that includes a ready-to-deploy cloud-hosted environment with orchestration and integration tools. Users will have the ability to rapidly design and prototype their projects via <a target="_blank" href="https://cmscritic.com/products/figma">Figma</a> and AEM’s headless platform and connectors. For any organization developing a website, app, or digital product, customizability is a key part of the experience. To that end, VShift’s accelerator promises a customizable prebuilt core UI component library. There’s also an AI-enhanced starter kit for a content model, complete with tags and an automated builder/loader for speeding up the content modeling and deployment process. From a connective integration perspective, VShift delivers some slick capabilities via its accelerator. This includes its own “universal” <a target="_blank" href="https://graphql.org/">GraphQL-based</a> connector. They also provide a web app structure that includes a baseline for pages and functionality. On the visual editing front, VShift provides composable choices. Organizations can leverage AEM’s <a target="_blank" href="https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/implementing/developing/universal-editor/introduction">Universal Editor </a>or use a non-Adobe visual editor to handle digital composition in a composable framework. VShift also offers value-added composable modules and services like authentication-as-a-service or search-as-a-service.To realize the full value and potential, VShift’s accelerator is accompanied by intuitive guides and documentation, as well as an expert team with deep AEM experience and composable tech.“We spend about two to three months customizing the VShift AEM Digital Experience Accelerator to a company’s needs," Collins added. "Then we turn over the reins, leaving our clients with thorough reference documentation and allowing content creators and tech teams to launch engaging customer experiences faster, easier, and cost-effectively.” <h3 id="why-it-matters">Why it matters</h3>Accelerators have become a vital panacea for monolithic software. This new breed of pre-built frameworks provides a mature foundation and progressive architectures for building complex websites and applications faster and more efficiently. While the landscape varies, accelerators are proving invaluable as enterprises and agencies look to maximize value from platforms like AEM in an increasingly composable world. Despite its monolithic posture, Adobe continues to be an industry-leading staple across a multitude of market segments. Even with its less-than-rosy <a target="_blank" href="https://cmscritic.com/cut-paste-delete-why-adobes-canceled-merger-with-figma-is-good-for-innovation">attempt to acquire Figma</a> and rule over the entire digital experience journey, the tech mammoth remains ever-relevant and persistently innovative. In fact, its skunkworks around <a target="_blank" href="https://cmscritic.com/adobe-experience-manager-evolves-franklin-launches-next-gen-composability-feature">AEM Franklin</a> (also known as Project Helix or Composability) is showing real promise by enabling AEM pages using <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Drive</a> or <a target="_blank" href="https://cmscritic.com/products/microsoft-azure">Microsoft Office</a> via <a target="_blank" href="https://cmscritic.com/products/microsoft-sharepoint">Sharepoint</a>. Instead of components, Franklin uses “blocks” like text, images, and buttons to generate new pages quickly and even create reusable templates. Cool stuff. As a MACH-certified DX agency, VShift is reinforcing the value of Adobe for its customers and the market at large. Its new AEM Digital Experience Accelerator is bridging the best of all worlds by providing a pathway to greater composability and flexibility. The big benefits are clear: faster time to market and lower costs. But it’s also addressing the challenge of legacy software, and helping organizations continue to mine value from their AEM investments. We’ve written at length about the constant challenge of defining “composable” in a market of conflicting ideologies. In my recent coverage of the <a target="_blank" href="https://cmscritic.com/clarks-kraft-heinz-take-top-honors-in-mach-impact-awards-at-mach-three">MACH THREE Impact Awards</a> – of which I participated as a judge for the second year – I go into deeper detail on this reality and how the MACH Alliance continues to maintain tacit guardrails for the industry. Regardless of how any headless CMS or enterprise DXP projects its unique flavor of “composable,” the only measure that matters is how it impacts the customer. VShift’s accelerator – and other offerings like it – focus on the most challenging layers of a digital stack, where legacy systems are still mandated or represent a significant investment. It strives to address key pain points and deliver a complete solution with a clear set of composable principles baked in. Maybe that's the “shift” in VShift. To learn more about its accelerator, <a target="_blank" href="http://vshift.com/ideas/vshift-introduces-the-aem-digital-experience-accelerator">click here. </a> <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a></h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

VShift Introduces AEM Digital Experience Accelerator to Help Launch Faster on Adobe

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