Articles - Page 23

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

Over the past four years, I’ve been leading an effort to transform our organization’s approach to content. That includes everything from how our team is structured, to how we work, to the content itself.
There are many things that go into a great content strategy. Some of those – CMS, governance, and workflow – get significant airtime. However, I’ve found the most critical factor in delivering a successful content strategy is a high-performing team.
This topic is often overlooked, and it shouldn’t be. As the leader of a high-performing content team, I hope that sharing some of my insights and best practices will help others develop their own teams.
<h2>Anchor to your organization’s purpose </h2>
At <a href="https://www.jnj.com/" target="_blank">Johnson &amp; Johnson (J&amp;J)</a>, purpose is a big deal. J&amp;J’s purpose is to change the trajectory of health for humanity. That’s a tall order and is taken seriously among our thousands of employees across the world. My team creates content to help J&amp;J employees solve problems related to HR, payroll, finance and procurement. We help power the people who are delivering on our purpose.
If our content doesn’t meet our users’ needs, it creates inefficiency, which takes them away from the lab or manufacturing line or out of the operating room. When our content is clear, concise, and accurate, our people quickly get back to work helping patients and healthcare providers.
We anchor to this purpose in everything we do because it connects the work we do to something bigger. Without this purpose, we’re just publishing words on a page.
If your organization doesn’t have a clearly defined purpose, create one. Consider what problem your content is solving, why it’s an important problem to solve and how that connects to your work and the motivation of the team.
<h2>Get creative with roles and talent strategy</h2>
When we began our transformation journey several years ago, we focused on solving some immediate challenges, but also drew inspiration from where we wanted to be in the future:
<ul>
<li>We needed to drive more consistency in our content and in our execution.</li>
<li>We needed a deep understanding of our overall business strategy.</li>
<li>We needed the ability to push back and get our stakeholders comfortable with a different approach to content.</li>
</ul>
This thinking led to the creation of a few critical roles in our team:
<ul>
<li>Content Success (think customer success managers but focused on content): Roles that partner with our stakeholders and users to understand their content needs, assess content performance, and steer the content strategy.</li>
<li>Content Standards: Roles that focus on content standards and governance, actively managing and evolving our content standards, while taking steps to ensure we’re following our standards and course correct when we’re not.</li>
<li>Content Execution: Squads that specialize in different types of content. We deal with everything from formal process documentation to intranet content, to chatbot content. These are different types of content that require different skills and strengths.</li>
</ul>
It’s also important to think creatively about sourcing talent. People without content management experience may still be ideal candidates for certain roles. For example, content success roles may be better suited for someone with deep knowledge of the business.
We’ve also had success recruiting from analogous roles in other fields. People with an instructional design background play well across all of our roles. When it comes to content execution roles, we’ve hired people from our contact center, where they gained experience talking with our employees every day and understanding what they need.
<h2>Establish and reinforce core behaviors to drive successful outcomes</h2>
We’ve established some core behaviors that are critical to the team’s success. These include things like ask why, solve the right problem, improve the right content, take ownership and improvise. These core behaviors focus on things we need to get better at or need to do more of to achieve our goals.
We reinforce these core behaviors as part of our recognition program and talent development discussions. When we recognize someone for great work, we talk specifically about which core behaviors they’re demonstrating.
My personal favorite core behavior is “improvise.” Things are changing so rapidly in our business that our standard processes sometimes fail. When that happens, being able to improvise and make judgment calls in the moment, becomes more important.
<h2>Keep the user at the center</h2>
When we stay close to our users, it ensures that we’re spending time and energy on the right content (one of our core behaviors). We are lucky to have dedicated experience design professionals at J&amp;J and have had the opportunity to partner with them to help us better understand our users’ needs.
This has been critical to helping us ensure we’re meeting the needs of our users and gives us actionable insights so we can course correct when needed. We’ve also gone through design thinking immersion together as a team, which has helped us develop creative solutions and ensure we’re solving the right problem (another one of our core behaviors).
<h2>It’s all about the team</h2>
It takes a great team to be successful at this kind of transformation. It takes a team with a growth mindset, willing to try new things and fail and try again.
I want to extend a big thank you to the content team at J&amp;J. While I’m the one writing this article, this is their story, and all credit belongs to them.
<h3>About <a href="https://www.linkedin.com/in/michael-spenceley-7058a312/" target="_blank">Mike Spenceley</a></h3>
I’ve been working in the content, knowledge management and communications space in some capacity for most of my career. While I don’t describe myself as a content professional, I am a problem seeker and solver who found a niche in the content space. I currently lead a content team at J&amp;J, where I’ve been for the past six years. Before that I spent 10 years at PwC.
<h3>About Johnson &amp; Johnson</h3>
At Johnson &amp; Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest, most diversified healthcare products company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. We are blending our heart, science and ingenuity to profoundly change the trajectory of health for humanity.

What It Takes to Build a High-Performing Content Team

michael-spenceley

Illustration of content team working together on developing web content

What's the story with CMS in 2023? Ask <a href="https://www.storyblok.com/" target="_blank">Storyblok</a>.
The headless CMS vendor just published a compelling set of <a href="https://www.storyblok.com/lp/state-of-cms-2023-global" target="_blank">reports</a> about the current state of CMS, reflecting respondents' opinions across 7 countries.
The studies offer interesting data on the most popular content management systems, the pain points and features driving users to new systems, and how organizations plan to change and improve their CMS.
Storyblok published "The State of CMS 2023" global report in February, featuring survey data from 1,639 respondents. Last week, it offered <a href="https://www.storyblok.com/lp/state-of-cms-2023-united-states" target="_blank">a focused US edition</a> reflecting the opinions of 624 respondents. Both samples shed light on various topics, including how users leverage their CMS, which teams represent the largest portion of users, and whether they anticipate using their CMS in the future.
<h2>Monoliths are still winning the popularity contest</h2>
Based on Storyblok's research, platforms like <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>, <a href="https://www.cmscritic.com/wordpress-keeps-classical-editor-alive-acquires-frontity-to-expand-headless-capabilities/">WordPress</a>, and <a href="https://www.cmscritic.com/reviews/webflow-review-hybrid-website-builder-and-cms-bridges-the-design-code-chasm/">Webflow</a> remain the leading CMS choices among respondents. It's worth noting that while WordPress continues to own the largest market share as an open source CMS, other vendors like Adobe are considered DXPs – which include CMS as part of their stack. 
In the research, <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a> accounted for 36% of CMSes. Headless architecture is still a much newer application of content management, and Storyblok hypothesized that lower adoption rates might be due to a lack of knowledge – particularly in the US.
Storyblok also noted that there had been a marginal increase in the percentage of those surveyed using a headless CMS and a marginal decrease in those using a monolithic CMS since its previous <a href="https://www.storyblok.com/lp/state-of-content-management" target="_blank">2022 State of CMS</a> report.
Other data pointed to US respondents as being more receptive to trying a new CMS for proof of concept – suggesting that headless adoption rates might change if they received more exposure to headless concepts. 
Also worth noting: users seem to be "keeping the faith" in their current CMS. Accoring to the research, 87% percent of respondents believe their current system will be effective in the coming years.
<h2>Omnichannel is driving a multi-CMS model</h2>
In the U.S. data, 42% of respondents reported utilizing more than one CMS, indicating that one system might not meet the needs of different departments or functions within a company. However, 44% said they utilized only one CMS – nearly an even split. 
Of those utilizing only one CMS, most respondents indicated two to three teams within their organization are using the same CMS, with marketing and sales dominating that usage.
Because there was a strong quotient of organizations using more than one CMS, the study's analysis contends that one CMS cannot satisfy the needs of each department, and functionality might be limited with a monolithic approach.
Respondents to the study said their CMS is used most prolifically for websites, mobile apps, and eCommerce. In a change from <a href="https://www.cmscritic.com/storybloks-cms-report-shows-enterprises-are-still-scared-of-omnichannel-content-experiences/">last year’s study</a>, the third most listed reason for organizations to use more than one CMS was to satisfy the need for omnichannel content – a decisive indication that additional multimedia channels are gaining importance in traditional marketing strategies.
<h2>Customers using headless CMS reported satisfaction</h2>
Those surveyed who had switched to a headless CMS overwhelmingly reported satisfaction with their choice. The leading reason: headless CMS is “time-saving." Increased ROI and traffic were also listed as top reasons (among others).
While monolithic platforms may still have the upper hand, headless is clearly gaining ground. The need for omnichannel content has also crept up as the role of marketing to consumers continues to shift. With headless CMSes promising great opportunity in this space, it’s something to watch before the next State of CMS drops.
"The State of the CMS 2023" reports offer relevant and revealing data about the trends in the CMS market – and are well worth a read. You can download them at the links below:
<a href="https://www.storyblok.com/lp/state-of-cms-2023-global" target="_blank">The State of the CMS 2023 Report</a>
<a href="https://www.storyblok.com/lp/state-of-cms-2023-united-states" target="_blank">The State of the CMS 2023: United States Report</a>
<h2>About Storyblok</h2>
Storyblok is a next-generation headless content management system revolutionizing how storytelling scales. With an API-first approach, it helps users create and scale content to any digital channel. Features like the visual editor and digital asset manager mean content creators can work independently. The power of headless’s best-of-breed approach also means that developers can build a perfectly customized tech stack, all protected by Storyblok’s ISO 27001 security certification. Add the benefit of Storyblok’s advanced collaboration suite, and all these teams can come together to work together directly within the CMS. In a constantly changing world with more user experience demands than ever before, brands such as Netflix, T-Mobile, and MindValley trust Storyblok to provide secure, personalized experiences to their users.

Storyblok Publishes Reports on the State of CMS in 2023, Reveals Insights on US and Global Markets

cms-critic-staff

Storyblok State of CMS 2023 graphic and logo

Over the last two years, we've covered a lot of insights published by the <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3749828-1&amp;h=1474142029&amp;u=http%3A%2F%2Fwww.machalliance.org%2F&amp;a=MACH+Alliance" target="_blank">MACH Alliance</a> as it continues to chart the course for composable.
While the Alliance represents a group of independent tech companies advocating for open, best-of-breed technology ecosystems, it has also become a trusted source for data and trends impacting the trajectory of MACH (Microservices, API-first, Cloud-native SaaS, Headless). This is driven by a cabal of thought leaders and industry experts tracking the movement of everything from <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> to the emergence of <a href="https://www.cmscritic.com/is-the-birth-of-dxc-the-death-of-dxp-a-conversation-with-darren-guarnaccia-president-at-uniform/">DXC</a>.
This week, the MACH Alliance published the results of its third-annual <a href="https://machalliance.org/assets/pdf/mach-global-research%202023.pdf" target="_blank">Enterprise MACHified research</a> conducted by independent firm <a href="https://melresearch.co.uk/" target="_blank">MEL Research</a> in December and January. The charter was clear: gain a deeper understanding of how MACH investments have accelerated over the past 12 months and how these investments impact organizations as they face the headwinds of a challenging economy – or even the specter of a global recession.  
The study surveyed 500 tech leaders from Australia, France, Germany, the U.K., and the U.S. The research indicates an urgency to innovate in a rapidly changing business environment – with MACH as a key mechanism for responding to economic volatility.
<h2>MACH-advanced companies move faster</h2>
According to the research, four in five decision-makers state that economic volatility has impacted their organizational attitudes toward MACH. This has been a key driver behind a major shift in planning and technology investments, with 85 percent of organizations increasing their MACH infrastructure in the past 12 months.
These companies cite multiple benefits to MACH, including the ability to respond to market changes faster, build and implement new functionality quicker, and reduce costs. The study also reveals that they’re more likely to say their infrastructure is keeping up with customer demands and that they’re ahead of their competition than those with lower MACH adoption rates.
<h2>The US is catching up with Europe</h2>
Regarding MACH adoption, there has been an established disparity between the European and United States markets – but that appears to be shifting as the US gains ground. 
According to the research, a lack of board or leadership support is more likely to be a barrier to MACH adoption in the US than in the overall sample (32% versus 27%). This could signal that MACH faces a perception challenge in the US among non-IT professionals, indicating the need for education and awareness to highlight its value and benefits.
At the same time, US organizations that believe they are significantly ahead of their competition are more likely to have increased the proportion of MACH within their infrastructure (47 percent) than those who haven’t (26 percent).
While the survey shows a decline in the proportion of budgets that are being spent on technology upgrades since 2022 in the UK and Germany (from 39 percent to 32 percent in the UK, and from 36 percent to 31 percent in Germany), this has increased in the US (from 37 percent to 41 percent).
Companies in the US also report the largest proportion of legacy tech. On average, 41 percent of IT ecosystems are still considered legacy, establishing a clear need for tools enabling them to improve and upgrade infrastructures at greater speed.
<h2>Time and money spent on upgrades is an expensive ongoing problem</h2>
In the economic vein, the new research uncovered that not much has changed from a year ago regarding the time and money spent on upgrade projects.
Upgrading is a burden that organizations are struggling to solve, and over a quarter are running over 20 projects each year. One in five spend over half of their IT budget on upgrades, and the same number say upgrades take up over half of their IT teams’ time.
In 2021, respondents said 40 percent of their teams’ time was spent delivering front-office upgrades, indicating that the impact of operating with outdated tech is snowballing.
<a href="https://www.gartner.com/en/newsroom/press-releases/2023-01-18-gartner-forecasts-worldwide-it-spending-to-grow-2-percent-in-2023" target="_blank">Gartner has forecast that</a> global enterprises will spend about $856 billion on software in 2023. If a quarter of that was spent on upgrades, it would represent more than $200 billion that could be spent on innovation and improvement of digital experiences. 
<h2>Investment is increasingly moving from front-end to back-end</h2>
The research also found front-end solutions are still receiving the most focus for investment. However, this is changing year over year. While 54 percent prioritized front-end investment in the 2022 report, just 39 percent stated this in 2023.
“The data tells us that too many companies are stuck keeping the upgrade wheel turning," said <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">Casper Rasmussen</a>, MACH Alliance President. "If you add the cost of time and business stands still, the absolute cost is much higher. At the same time, fewer companies see themselves as agile early adopters, and fewer also see themselves as being ahead of the competition compared to our research a year ago."
In countries interviewed in the 2022 and 2023 reports, the proportion that believe their front-office infrastructure is ahead of the competition has fallen from 75 percent to 68 percent. Organizations with 25,000 or more employees also have the lowest adoption of MACH in their front-end infrastructure – and take a more long-term view on making MACH investments.
“The pace of transformation is relentless, but the cost of not innovating is much higher," said Rasmussen. "While transitioning to MACH is no small undertaking, continuing the status quo is an ongoing, big undertaking, especially for larger organizations, which needs addressing. We’re not going to wipe legacy out of the picture overnight. However, those moving toward MACH are better equipped to mitigate future obstacles.”
<h2>What’s ahead and methodology </h2>
The report was executed by independent market research leader MEL Research. Respondent titles included CIO, CTO, Vice President, Senior Vice President, and Senior Manager. All represent organizations with at least 5,000 employees and have a revenue of at least $500 million annually.
You can <a href="https://machalliance.org/assets/pdf/mach-global-research%202023.pdf" target="_blank">download the full report</a> and review a detailed <a href="https://machalliance.org/assets/pdf/2023-annual-research-infographic.pdf" target="_blank">infographic</a> that covers the findings.
You can also schedule a meeting with MACH Alliance leadership at <a href="https://shoptalk.com/" target="_blank">ShopTalk 2023</a> in Las Vegas to learn more about the research. The Alliance will be hosting several days of networking, educational sessions, podcasting, and more at the <a href="https://machalliance.org/machevents/mach-haus-las-vegas" target="_blank">MACH HAUS</a> located in the Delano Hotel, adjacent to Mandalay Bay where ShopTalk will take place.
Email press team member Megan Lampros to arrange a meeting: <a href="mailto:megan.lampros@machalliance.org">megan.lampros@machalliance.org</a>.
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3749828-1&amp;h=349526954&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&amp;a=%C2%A0machalliance.org" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3749828-1&amp;h=1674984232&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&amp;a=%C2%A0MACH+certification" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3749828-1&amp;h=3336969077&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&amp;a=%C2%A0Twitter" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/" target="_blank">LinkedIn</a>.

MACH Alliance Releases Survey from Global IT Leaders Analyzing Impact from MACH Investments

It’s hard to avoid the rocket allusions, but with a product called “Launch,” it’s almost a requirement.
For <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">Contentstack</a>, a leading <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> and <a href="https://www.contentstack.com/cms-guides/building-digital-experience-platform-dxp/" target="_blank">composable DXP</a>, the liftoff of its new front-end hosting solution comes at a perfect time. As the market’s focus on composable accelerates at warp speed, organizations are looking for more complete ecosystems to simplify the challenges of building, deploying, and scaling their experiences.
This is where <a href="https://www.contentstack.com/launch/" target="_blank">Contentstack Launch</a> can take businesses orbital. The new solution, which is currently pre-GA, promises a MACH-compliant, low latency hosting solution with fully automated functionality from back-end to front-end.
I had a chance to connect with <a href="https://www.linkedin.com/in/dean-haddock-24697870/" target="_blank">Dean Haddock</a>, the Senior Product Manager at Contentstack who’s helping to pilot the Launch mission. We talked about the new offering and how it completes a vision to deliver everything needed for building composable experiences.
Dean is a fellow CMS journeyman. His story began in open source, working on the early frontier of APIs before they became native to platforms. That eventually led him to Contentstack, where he’s spent the last year focusing on cutting-edge products in the company’s evolving portfolio – which is now reaching beyond its core headless CMS and into middle layer tools like Contentstack’s <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">Automation Hub and Marketplace</a>.
“Contentstack is now a multi-product platform,” he said. “So a lot of my work is stitching together the fundamental and foundational parts of that architecture and infrastructure.”
This might sound like rocket science, but Dean and the team at Contentstack have been executing on a clear vision for quite some time. That’s led to some stellar investments – including an <a href="https://www.cmscritic.com/contentstack-raises-80-million-series-c-focuses-on-accelerating-the-path-to-composable-for-enterprises/">$80 million Series C</a> that closed in November of 2022. To date, the company has raised $169 million.
Is it enough to reach the moon? Even in a highly competitive market, that’s one giant leap for a headless CMS. Compound it with the gravity of a softening economy – particularly in tech – and the escape velocity shifts.
But this is where Contentstack has a distinct advantage: they’re market leaders. The company is solid and expanding globally from its San Francisco headquarters. They’ve also cultivated a dynamic culture under <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">CEO Neha Sampet</a> and consistently demonstrated a commitment to innovation.
Couple all that with a solid multi-product strategy and you have the rocket fuel to blast off.
<h2>Bringing content creators and developers together</h2>
From the get-go, Dean wanted to focus our conversation on the critical relationship between content creators and developers, which he believes is the most interesting story around Launch. He was very enthusiastic about it, and I asked him what’s driving his passion. 
“I couldn't be more excited about [Launch],” he said. “Because it's the front-end, putting the head on the headless with CMS and providing this end-to-end digital experience where we have the CMS, the automations, integrations, extensions. Things you can do in the middle layer of your content delivery. And now the front-end, where you can deliver to all to your audiences in a super-efficient, very delightful, easy breezy way.”
“Easy breezy” might be the operative terminology, and what Dean proceeded to share in his demo was exactly that: Launch is helping to eliminate the friction around completing the composable puzzle when building and deploying websites – making the entire process seamless and, well, easy breezy.  
<h3>Deploying Launch with Next.js</h3>
Dean took me through a typical deployment example, and as billed, it all felt smooth. He used a starter stack for Next.js, for which they provide tutorials and documentation. You can do this on your own, but Contentstack offers these flexible “launchpads” that use common rendering methods and auto-populate environment variables.
In seconds, we were able to deploy a staging and production environment with all the essentials – and this is where he notes the connective tissue between content creators and developers.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/create-new-project.jpg" alt="Contentstack Create New Project" />
“You'll be able to see the opportunities to bring folks together on the same sides of a ‘walled garden’ instead of tossing things over the fence from content manager to developer using other platforms – and where we can get some efficiencies and scale,” Dean said.
The staging and production environments use Contentstack’s CDN, which automatically triggers rebuilds. You can also schedule rebuilds to help reduce routine DevOps tasks, and there’s a nice Slack integration that allows you to message team members around your workflows.
What was really slick was the degree of visibility across the environments. With Launch, you can always see what’s deploying, what’s live, and what might have failed in the build process.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/environments.jpg" alt="Environments" />
Launch is also framework agnostic, so developers have their choice of any common JavaScript front-end frameworks like <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Next.js</a> and <a href="https://www.cmscritic.com/netlify-acquires-gatsby-aims-to-accelerate-adoption-of-composable-web-architectures/">Gatsby</a>. This fits squarely with the composable promise of enabling developers to work in the language they prefer.
<img src="https://cmscritic.com/ms-content/uploads/2023/03/portfolio-overview.jpg" alt="Portfolio Overview" />
<a href="https://www.contentstack.com/launch/?creative=651180332057&amp;keyword=contentstack%20launch&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19806932844&amp;adgroup=146548710469&amp;placement=&amp;utm_campaign=fy24-glob-dg-launch-us-ca&amp;utm_medium=paid_search&amp;utm_source=google&amp;gclid=CjwKCAjwzuqgBhAcEiwAdj5dRrCGvcWB6oY89DiyAitLebtNklaEF5zT2t22x2RXcJYxcqSUG8ZZSBoCx64QAvD_BwE" target="_blank">According to a video</a> Dean hosted, Launch was originally conceived as a tool that developers would use. To that end, it’s effectively an active CI/CD system that builds and deploys your code immediately after pushing it. This reduces the cumbersome challenges with building CI/CD from scratch.
After our environment was in place, Dean brought us back to Github, where we selected the Next.js starter and gave it a name (aptly, “CMS Critic Demo”). Going back to the prod environment, we were able to pick a delivery token and import the variables. From there, it was as simple as clicking “Deploy” to start building the front-end site.
“So what [Launch] is doing here is going to Github, grabbing my code, downloading it onto our platform, running the build commands, and compiling the application,” he said, describing the automagical process. “When folks start accessing my content, it's going to be caching it on the CDN for super low latency, as you would expect for a front-end, headless hosting solution.”
<h3>Powering content creators </h3>
Deployment took a few minutes to complete, which included the SSL provisioning – yet another headache that Launch resolves. From there, we shifted to the content publisher’s realm and walked through the experience of our new homepage. With everything running off the same codebase, it was a snap to preview changes to any aspect of the page and then push to production in seconds.
"So I could say, ‘here's a production publishing environment where all my production content is going to go,’’ Dean said, narrating the use case. “I can also create lower-level environments, if I want to try out content or maybe write content that then needs to be approved by legal before it goes to publish on the web. The legal team can look quickly for any changes, hit approve, and then content could be delivered to environments as it’s promoted all the way up to production for a final approval.”
It's clear that this use case around governance and compliance is crucial for modern enterprises. While Contentstack’s CMS can certainly handle organizational permissions, the addition of Launch further simplifies vital workflows while accelerating the entire process – allowing content to be published faster and with greater control.
We played a little more with the staging and production sides of the flow, changing colors in headers and updating content elements – and it all felt easy breezy and lightning fast. As Dean explained, with this particular front-end, updates in the CMS were being automatically delivered to the presentation layer. With other packages that use SSG (such as Gatsby) it would require a quick rebuild.
The promise of Launch is greater freedom to build with clicks, not code. Modeling exists on both sides of the “walled garden,” where dev, staging, and prod are all handled in once place like cream cheese – so developers can focus on building while marketers push content and new experiences faster than ever.
“You could also create front-end templates, sites, and microsites that can be deployed from the content management side without ever really needing to engage the developer,” Dean said, codifying that promise of freedom. “So your developers set you up with a handful of different templates and you can just deploy front-ends for any kind of marketing purposes with a really quick turnaround time.”
<h2>Stacked for composable success</h2>
I asked Dean what the roadmap looks like for Contentstack in 2023. They’re now a multi-product vendor – so what does that mean in terms of market strategy?
“You should expect to see more products in the future, more innovations,” he eluded. “I got off a demo today and my mind is blown. I can just tell you that the product team, engineering team, design team – all the folks over here on our side – are doing some very, very cool stuff that will hopefully hit the market in the near future.”
I inquired about the expanding landscape of JS frameworks and how that might influence the Launch vector. “Right now, [Launch] has auto-detection for Gatsby and Next.js because those are two very, very popular frameworks that a lot of our customers and community work with. And there’s also the option to put your own custom build commands in the workflow. But you know, there are a couple dozen plus really popular frameworks out there and new ones every single day. So we'll be adding support for more of those.”
I also probed a bit more about the composable nature of their new multi-product approach and how this all fits with Contentstack’s commitment to MACH. It's worth noting that the company is a founding member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a>.
“Fundamentally, we are staying in the composable space, and it is extremely important for us. It’s a core value of Contentstack that you want to use our CMS and go omnichannel across lots of different screens and ways of delivering your content. This [Launch] is just one new tool in a toolbox to deliver your end-to-end digital experience. So if you don't want to use Launch, that's totally fine. You can bring your own front-end hosting service, build custom in AWS, or however you want to do it.”
With so much DIY in the equation, it's also good to see the presence of human service in the digital DNA. Case in point: Contentstack's <a href="https://www.contentstack.com/customer-success/" target="_blank">Care Without Compromise Program,</a> which establishes an agreement to work with other vendors with like-minded technologies to provide solutions to customers. 
One thing Dean said that really resonated with me was how Contentstack’s multiple offerings represent a “supply chain” for your digital experiences. He mentioned it several times, and it really spoke to the idea of interdependence on the parts to deliver the whole. At the same time, the pieces can be interchanged in a composable way. But Launch – and its other products – are built with Contentstack in mind, which provides more features and flexibility.
“You can plug and play with other tools as you need them – or as you want to,” he said. “The fact of the matter is there are lots of different front-end hosting services out there, including the ones that you could build yourself. This one is designed to play very, very well with Contentstack specifically.”
And that’s what makes a composable DXP.
<h3>The countdown to Launch</h3>
If you’re interested in joining the mission, Contentstack Launch is in pre-GA and should be generally available in the next few months. According to Dean, they’re in an early adopter phase, and interested parties can request a demo or apply for early access on the <a href="https://www.contentstack.com/launch/?creative=651180332057&amp;keyword=contentstack%20launch&amp;matchtype=p&amp;network=g&amp;device=c&amp;campaign=19806932844&amp;adgroup=146548710469&amp;placement=&amp;utm_campaign=fy24-glob-dg-launch-us-ca&amp;utm_medium=paid_search&amp;utm_source=google&amp;gclid=CjwKCAjwzuqgBhAcEiwAdj5dRrCGvcWB6oY89DiyAitLebtNklaEF5zT2t22x2RXcJYxcqSUG8ZZSBoCx64QAvD_BwE" target="_blank">Contentstack Launch product page</a>.
“If you’re a good candidate for our program, we’ll bring you in, give you a nice bear hug of support, and make sure you have a really good experience.”
Sounds a bit like astronaut training. With "bear hug" service to boot.

Contentstack Launch Aims to Simplify Front-End Hosting: Interview with Dean Haddock, Senior Product Manager

matt-garrepy

Spring is in full bloom across the Northern Hemisphere – and so is the "composable" movement. The phenomenon has spread like pollen, germinating in almost every conversation about the future of CMS.
That was certainly the case in January at the <a href="https://www.boye-co.com/conferences/cmskickoff24" target="_blank">Boye &amp; Company CMS Kickoff</a> in St. Petersburg, Florida, where the <a href="https://www.cmscritic.com/cms-kickoff-2023-draws-global-attendees-focuses-on-the-future-of-content-and-composable/">"Great Debate"</a> over composable played throughout the sessions. 
As you dodge the discomfort of allergies, you might wonder: how much attention is being paid to this composable stuff?
According to <a href="https://www.zengenti.com/" target="_blank">Zengenti</a>, the company behind <a href="https://www.cmscritic.com/contensis-cms-looks-ahead-with-headless-focuses-on-performance-interview-with-ceo-richard-chivers/">Contensis CMS</a>, part of the answer lies with Google. Based on recent monitoring, the search volume for the keyword phrase “composable CMS” has doubled – or even tripled – over the last few months, reflecting a sharp rise in the market's interest. 
<h2>So what’s the buzz about?</h2>
For more detail on how the honey was made, Zengenti provided a peek inside the beehive.
In data collected between November 2022 and January 2023, <a href="https://www.cmscritic.com/google-announces-sunset-of-google-optimize-and-optimize-360/">Google</a> searches for the term “composable CMS” were up by a substantial 300% in the United Kingdom and 150% in the United States. The sampling was tracked using the <a href="https://support.google.com/google-ads/answer/7337243?hl=en" target="_blank">Google Keyword Planner</a>, and Zengenti applied the query to 15 different countries, including Australia, Canada, Denmark, Finland, Germany, Italy, Mexico, New Zealand, Norway, Poland, Portugal, Spain, Sweden, the United Kingdom, and the United States.
While the U.K. and the U.S. realized the most dramatic increase, Germany also doubled its percentage from previous months. When applied to all 15 countries, the total global uptick was 143%.
<a href="https://www.linkedin.com/in/richard-chivers-34a36b11/" target="_blank">Richard Chivers</a>, chief executive officer of Zengenti, weighed in on the buzzworthy increases.
“While the term ‘composable’ in the context of digital systems and content management has been around for a couple of years, we are now seeing it enter our combined consciousness on a much greater scale,” Chivers said. “It’s not surprising. We believe that as an agile-aligned technology, it will be transformative for enterprises of all sizes, ushering in a period of even greater and more rapid digital innovation.”
<h2>What is a composable CMS?</h2>
A <a href="https://enonic.com/blog/composable-architecture-the-cms-as-your-digital-experience-orchestrator#:~:text=A%20composable%20CMS%20is%20the,and%20can%20be%20continuously%20improved." target="_blank">composable CMS</a> is an API-driven content management system that marshals the capabilities of a headless CMS with an API orchestrator – sometimes referred to as a composer – all in one. Rather than behaving as just another endpoint in an API-based ecosystem, a composable CMS helps teams work more efficiently by eliminating the monolithic vendor limitations while still enabling integrations with other platforms.
Unlike a composable DXP, which includes headless CMS as a layer and an endpoint, a composable CMS might also provide traditional functionality that marketers rely on for websites – such as in-context previews, inline visual editing via WYSIWYG, and more – all while handling integrations and APIs. 
“For many site owners, particularly those in medium and large businesses, they are operating dynamic websites with multiple third-party integrations, and with multiple technologies co-existing in different programming languages,” said Chivers. “Embracing composable systems will make it much easier to give oversight and complete control to rapidly set new features live or roll-back functionality."
Experts believe <a href="https://www.cmscritic.com/mach-alliance-roundtable-focuses-on-composability-and-innovation-as-economic-activators-in-2023/">composability</a> will be one of the defining technology trends of 2023, <a href="https://www.computerweekly.com/feature/Is-composable-business-the-most-essential-technology-trend-to-meet-the-challenges-of-2023-and-beyond" target="_blank">including Gartner</a>, which believes 70% of medium and large businesses will feature it as a key criterion when planning applications this year.
As global markets remain unsettled – and the likelihood of a recession looms on the horizon – many businesses are focusing on optimization and productivity across their digital properties. While investments in enterprise software are already softening, composable solutions are presenting an opportunity to improve agility and accelerate time to market for content and digital experiences. 
"Especially at a time of economic uncertainty, [composable CMS] makes it possible for businesses to be more agile," said Chivers, "giving customers what they want quickly all while delivering a better experience.”
The hive mind is certainly buzzing with interest in composability. Will it continue to bloom in 2023?
In the recently published <a href="https://www.gartner.com/en/webinar/445907/1051512" target="_blank">Gartner Magic Quadrant for DXPs</a>, it's evident that many of the same vendors are still dominating the leadership quadrant – and embracing a composable position. How will that impact evaluations and decision-making for CMS platforms, particularly as the composable CMSes become a more attractive play?
Maybe when the pollen clears, we'll see what's ahead. Stay tuned. 
<h2>About Zengenti</h2>
UK-based company, Zengenti, is the creator of Contensis. Contensis is a headless Content Management System (CMS) with an integrated deployment platform. Contensis provides a single place to create, maintain and deliver content. Its content modeling, authoring, and governance features help teams to create and keep on top of well-structured content. Open APIs make integrating with leading platforms and products easy to deliver immersive digital experiences for audiences. Contensis powers websites for world-leading organizations across various industries, such as higher education, local government, and the private sector.

Composable CMS Gains Traction as Google Search Volume Triples in Recent Months

mk-patterson

Composable CMS as a keyword search term in Google

Is the Birth of DXC the Death of DXP? A Conversation with Darren Guarnaccia, President at Uniform

They say March comes in like a lion – and the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a> is roaring.  
This month, the organization has again expanded its ranks, adding four new members. The freshman roster includes <a href="https://reachfive.com/" target="_blank">ReachFive</a>, <a href="https://www.trbo.com/en/" target="_blank">trbo</a>, <a href="https://xtm.cloud/" target="_blank">XTM International</a> and <a href="https://www.yext.com/" target="_blank">Yext</a>.
With this expansion, the Alliance boasts over 80 members, including 33 MACH tech vendors (ISVs), 15 startup ISVs, 27 system integrators, and seven enablers. You can check out <a href="https://machalliance.org/members" target="_blank">the complete list here.</a>
<h2>Welcome to the MACH Party</h2>
<a href="https://www.forrester.com/blogs/buy-an-integrated-platform-not-a-box-of-rocks/" target="_blank">Forrester’s Joe Cicman</a> had it right when he first described the MACH Alliance as the bouncers controlling the velvet rope at the entrance of the "Coolest Tech Club in Town." What he said then still rings true: the wind is at their backs as the market shifts to more composable, MACH-oriented solutions. 
Since its inception in 2020, the MACH Alliance has been growing quickly, each year more than doubling its membership. While we’re still early in 2023, the Alliance has already named eight new members in <a href="https://www.cmscritic.com/adyen-commerce-layer-and-pipe17-named-newest-members-of-mach-alliance/">January</a> and <a href="https://www.cmscritic.com/mach-alliance-adds-four-new-members-vultr-dept-mapp-and-fulfillmenttools/">February</a>, in addition to this latest crop in March.
Given the amount of market interest and social energy the Alliance is generating – from its recent <a href="https://www.eventbrite.com/e/mach-haus-new-york-during-nrf-at-glasshouse-chelsea-tickets-483069683427" target="_blank">MACH Haus New York event at NRF</a> to its forthcoming <a href="https://register.machalliance.org/en-us/mach-two#:~:text=Amsterdam%20%2D%20June%2013%20%2D%2014,through%20which%20to%20inspire%20others." target="_blank">MACH Two in Amsterdam</a> this June – we’re likely to see more members join its exclusive list.
To learn more about current members and their composable solutions, check out the newly minted <a href="https://the.machalliance.org/book/" target="_blank">MACH Book</a>, which launched last month. It's a compendium of resources that includes preambles from the organization's founders, a timeline of its growth and expansion, and a detailed overview of each member within the ecosystem.
The party doesn't show any signs of stopping. At the end of March, the MACH Alliance is hosting <a href="https://machalliance.org/machevents/mach-haus-las-vegas" target="_blank">MACH Haus Las Vegas</a>, held in conjunction with <a href="https://shoptalk.com/us" target="_blank">Shoptalk U.S.</a> Serving as a follow-up to the MACH Haus NYC event, the Vegas venue will feature networking and learning opportunities at one of the largest retail conferences in the world.
<h2>New Kids on the MACH</h2>
While the four newest additions to the MACH Alliance offer unique services, they all maintain the “MACHian manifesto” and identify as being microservices based, API-first, cloud native, and headless (MACH).
Get to know each of new members:
ReachFive
The ReachFive Customer Identity and Access Management (CIAM) solution enables brands and retailers to securely manage their customers’ identities, preferences, and consents across all channels, markets, and sectors of activity. The Paris-based platform helps users to curate the perfect balance of security, authentication, and user experience – and can easily integrate into a modular ecosystem.
trbo
Hailing from Munich, trbo drives powerful, AI-driven onsite personalization, optimization, and testing capabilities – enabling users to serve recommendations down to the individual level using machine learning capabilities. Founded in 2013, trbo has delivered cohesive and detailed personalization, helping organizations connect with their online customers through each step in the process from selection to checkout.
XTM International
XTM International helps enterprise organizations reach global markets more efficiently with its XTM Cloud. The web-based platform was launched in the United Kingdom in 2002 to help automate and manage web content to meet the rapidly evolving demands of globalization. XTM's translation management system is trusted by customers across the globe and recognized as a best-of-breed platform for reaching a range of audiences.
Yext 
Yext is a composable digital experience platform (DXP) with complementary AI-enabled products. Based out of New York, the platform offers flexible, out-of-the-box integration capabilities that allow customers to build individually personalized tech stacks. <a href="https://www.linkedin.com/in/marcferrentino/" target="_blank">Marc Ferrentino</a>, President and Chief Operating Officer at Yext, had this to say about the news:
"We're excited to partner with other members of the MACH Alliance as we encourage the transition away from legacy, monolithic infrastructure to best-of-breed technology ecosystems that provide the agility to remain relevant as business strategies evolve and customer needs change. For years, we've innovated and built our Answers Platform with robust out-of-the-box integrations and an open MACH architecture. Now we have an industry certification to prove it. Our customers can look at our membership in the MACH Alliance and confidently know that they can use Yext products with their CDP, commerce platform, business intelligence tools, and more."
<h2>About MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts with the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on <a href="https://twitter.com/MACHAlliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/" target="_blank">LinkedIn</a>.

ReachFive, trbo, XTM International, and Yext Join MACH Alliance

New MACH Alliance members logos from March 2023 featuring ReachFive, trbo, XTM, and Yext.

This week, <a href="https://www.cmscritic.com/?s=acquia"> Acquia</a> – a leading open source digital experience platform – rolled out an enhanced version of its digital asset management (DAM) platform, offering customers new integrations and API connectivity to further boost their digital experiences.
“Content is at the core of any exceptional digital experience,” said <a href="https://www.linkedin.com/in/jakeathey/" target="_blank">Jake Athey</a>, VP of Sales and Marketing for Acquia DAM and PIM. “Acquia DAM enables organizations of all sizes to maximize the value of their content by connecting to other software solutions, including a DXP, via built-in integrations or API. Our newest integrations with widely used tools as Shopify, Asana, and Monday.com make content more secure, extensible, accessible, and trackable across a brand’s digital properties.”
<a href="https://www.acquia.com/platform/digital-asset-management" target="_blank">Acquia DAM</a> works within the <a href="https://www.acquia.com/platform/acquia-dxp" target="_blank">Acquia DXP</a> (powered by the <a href="https://www.cmscritic.com/acquia-introduces-composable-enterprise-features-in-latest-version-of-dxp/">Drupal Cloud and Marketing Cloud</a> ecosystem) to push out content across many different channels. With many of today's marketers utilizing images, audio files, and video files for the majority of their content creation, housing those large file assets in the DAM makes searching and accessing them much easier, especially for marketing teams that might be located in different offices.
<h2>What to expect from Acquia DAM</h2>
With the new enhancements, Acquia DAM is now able to integrate with the following:
<ul>
<li>Airtable: Enables customers to use DAM assets to build collaborative applications in Airtable.</li>
<li>Asana: Adds finished assets to the DAM once projects are completed.</li>
<li>Google Sheets: Allows customers to connect their DAM with Google Sheets to capture and use metadata about content, such as when an asset was published and by whom.</li>
<li>HubSpot: New or updated assets in Acquia DAM can be copied into HubSpot. Customers may also choose to set security in HubSpot for all assets or groups of assets managed by the DAM.</li>
<li>Monday.com: Adds finished assets to Acquia DAM once projects are completed.</li>
<li>Optimizely: Connects the DAM to Optimizely content management systems (CMS).</li>
<li>Shopify: Syncs content assets and metadata from Acquia DAM, as well as all product details from Acquia’s product information management (PIM) system to Shopify to support e-commerce deployments.</li>
<li>Slack: Permits users to access Acquia DAM files from their Slack messaging platform.</li>
<li>Smartsheet: Connects Smartsheet and Acquia to automatically sync new or updated assets and metadata from Smartsheet to the DAM.</li>
<li>Templafy: Allows access to brand-approved assets from Acquia DAM within the Templafy document generation platform.</li>
</ul>
<h2>Built on the legacy Widen DAM</h2>
In September 2021, <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/">Acquia announced</a> it would acquire Widen, a DAM vendor. Widen had strong brand recognition among enterprise-level organizations and a well-established following, making it a great addition to Acquia's expanding digital experience platform.
After rebranding to Acquia DAM, Acquia has continued to make improvements and provide additional API connectivity for its DAM system.
<h2>Other enhancements to Acquia DXP</h2>
In late December 2022, <a href="https://www.businesswire.com/news/home/20221222005228/en/Acquia-Launches-Enhancements-to-Market-Leading-Customer-Data-Platform" target="_blank">Acquia also released enhancements</a> to its customer data platform, including a unified data layer, an integration with Acquia DAM, and direct SQL access. In that news release, <a href="https://www.linkedin.com/in/jimidelson/" target="_blank">Jim Idelson</a> – vice president of product for Acquia CDP – promised additional integrations, which are now coming to fruition.
“A key tenet of any composable digital experience strategy is ability to work with data across systems,” said Idelson. “We look for every opportunity to expand integrations between Acquia CDP and other martech systems, and to make it easy for organizations to make full use of their data while respecting the privacy and preferences of their own customers. In 2023, you’ll see additional enhancements from Acquia designed to support customer self-service and broader integrations.”
Acquia’s updates in the last several years have brought its DXP into <a href="https://www.acquia.com/resources/report/gartner-dxp-magic-quadrant" target="_blank">the Leader category</a> of the Gartner Magic Quadrant, along with the likes of <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>, <a href="https://www.cmscritic.com/optimizely-partners-with-google-cloud-to-take-experimentation-to-the-next-level/">Optimizely</a>, and <a href="https://www.cmscritic.com/sitecore-announces-updates-to-product-suite-enhances-composable-features-and-innovation-from-acquisitions/">Sitecore</a>.  
<h2>About Acquia</h2>
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at <a href="https://acquia.com" target="_blank">https://acquia.com</a>.

Acquia Announces New Integrations as Part of Its Enhanced Digital Asset Management System

Shopify - The global commerce platform

Build your business with Shopify to sell online, offline, and everywhere in between.

The global commerce platform

#ffffff

When acclaimed country singer <a href="https://en.wikipedia.org/wiki/Willie_Nelson" target="_blank">Willie Nelson</a> penned his biopic song <a href="https://en.wikipedia.org/wiki/On_the_Road_Again_(Willie_Nelson_song)" target="_blank">"On the Road Again,"</a> he wasn't crooning about the Composable Revolution.
Or was he? 
In his epic ode to a musical odyssey, Nelson proclaimed his love for "making music with his friends." And what is a band, if not a collection of musical microservices... an orchestra of orchestrated instruments playing in harmony? 
Speaking of taking the band on the road, <a href="https://uniform.dev/about-us">Uniform</a> will be rocking and rolling this spring as it launches its first-ever <a href="https://uniform.dev/composable-roadshow" target="_blank">Composable Roadshow.</a> The event will debut in London on March 14th and move to New York on March 21st, with plans to expand to more cities.
The Composable Roadshow will feature discussions on the state of the market related to composable architectures and their growing impact. It will also provide opportunities for guests to learn about implementing composable through expert speakers, panelists, and session leaders.
The roadshow series, held in partnership with <a href="https://www.bigcommerce.com/dm/mm-gtm/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=dig_amer_all_all_acq_core_brand_oa_2023_q1_sem-brand-alpha&amp;utm_content=Big+Commerce+%3E+Exact&amp;utm_term=big%20commerce&amp;lqid=engine:google|campaignid:933821213|adid:635224001507|gclid:Cj0KCQiA6fafBhC1ARIsAIJjL8nF-R32uSS1bgg7J8crzhBzNbjCL6jf8R8tITSRvLJHEowjfnnmHSMaAkg-EALw_wcB&amp;gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8nF-R32uSS1bgg7J8crzhBzNbjCL6jf8R8tITSRvLJHEowjfnnmHSMaAkg-EALw_wcB" target="_blank">BigCommerce</a>, <a href="https://www.contentful.com/" target="_blank">Contentful</a>, <a href="https://www.codeandtheory.com/" target="_blank">Code and Theory</a>, and <a href="https://www.kinandcarta.com/en-us/" target="_blank">Kin + Carta</a>, will help to promote composable accessibility and deliver real-life use cases from companies and agencies that are successfully on the road to composable. 
<h2>Leading the Way for DXC</h2>
Without question, Uniform has been one of the leading innovators in the burgeoning <a href="https://www.cmscritic.com/8-cms-trends-to-watch-in-2023-from-mach-to-metaverse/">Digital Experience Composition (DXC)</a> space. While still a nascent category (<a href="https://www.boye-co.com/blog/2023/1/whats-the-real-story-about-digital-experience-composition" target="_blank">Gartner coined the TLA</a> but has yet to officially bless it), composable and MACH have stolen the air from the digital experience room – and created a groundswell of interest and activity across the market.
Along with the excitement and intrigue, confusion has emerged with the rise of DXC. Enterprises are struggling to understand the role and value of DXC platforms in the composable stack and even where it fits. Uniform and its contemporaries are working diligently to educate and illuminate the market about the benefits of DXC. The effort is paying off as vendors report growing demand and the presence of DXC in RFPs.
The Composable Roadshow is yet another experience channel for elevating awareness. The traveling series is designed to appeal to marketers, customers, and partners – all focused on unlocking the value that composable aims to solve. 
<h2>A Uniform that fits in a composable world</h2>
Unlike a traditional digital experience platform, the architecture behind Uniform DXC allows legacy programs to implement composable or <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless</a> systems without a complete overhaul. This helps when juggling the labor and costs of re-platforming on an entirely new system and allows enterprises to scale faster when deploying composable components bit by bit. It also eliminates the "glue code" synonymous with connecting systems by streamlining everything with APIs. 
Uniform also wants to give power back to marketers at a time when headless has reigned supreme for developers. In the race to omnichannel, marketers and UX have often taken a backseat to functional considerations – and Uniform's strategy is chiefly focused on bringing marketers back to the fold. 
Earlier this year, Uniform participated in the heralded <a href="https://kontent.ai/events-and-webinars/mach-haus-new-york/" target="_blank">MACH Haus New York</a>, a live event presented by the <a href="https://machalliance.org/insights/staying-focused-why-we-re-expanding-the-mach-alliance-advisory-board">MACH Alliance</a> during the <a href="https://nrfbigshow.nrf.com/" target="_blank">National Retail Federation 2023</a>. Uniform joined the MACH Alliance in 2021, making them an earlier adopter to the MACH member community. 
During MACH Haus, Uniform participated in several panels, including a tantalizing segment entitled "The Death of DXP: Stepping Off the Monolith Bit by Bit" that featured <a href="https://www.linkedin.com/in/dguarnaccia/" target="_blank">Uniform President Darren Guarnaccia</a>. The session focused on the benefits of composability within your tech stack and the challenges of maintaining the monoliths. 
Uniform is continuing to take suggestions for additional roadshow destinations, and you can contact the company with your suggestions <a href="https://docs.google.com/forms/d/e/1FAIpQLSeVTLYBrPpSDV9FqHDaAzs5PwNup2r2pNVM7KWN1bSUMowScg/viewform" target="_blank">here</a>. We'll continue to monitor and post updates as news is released.
In the meantime, crank some Willie, read more about composable, and <a href="https://uniform.dev/composable-roadshow#book-for-free-now" target="_blank">reserve</a> your tickets. This is one show you won't want to miss. 
<h2>About Uniform</h2>
Uniform digital experience composition (DXC) platform speeds up time to value for composable-experience architecture, lowers development costs, and makes it easy for business users to build digital experiences. A composable orchestration layer for legacy systems and headless APIs in Uniform DXCP eliminates the need for custom integration code, which delivers no business value. Instead, available for marketers, merchandisers, and other business users are no-code tools to build digital experiences with content from any source—without submitting tickets for developer assistance. Furthermore, Uniform DXCP’s high-performance personalization capability, delivered at the edge, raises conversion and CX for all channels.

Save the Dates for Uniform's Composable Roadshow 2023

Uniform Composable Roadshow featured image

At a time when many tech companies are streamlining their forecasts, there's big growth news from <a href="https://www.kentico.com/" target="_blank">Kentico</a> – a leading provider of digital experience and content management solutions. The company recently announced that after a phenomenal year, <a href="https://www.linkedin.com/in/luk%C3%A1%C5%A1-pol%C3%A1k-aa4356118/" target="_blank">Lukáš Polák</a> has been appointed as its new Chief Financial Officer.
<h2>Kentico’s ARR more than doubled in 2022</h2>
Polák joins Kentico at a time of major growth. In 2022, the company more than doubled its ARR growth rate thanks to a healthy and growing customer base. Kentico routinely reinvests its profits, and as CFO, Polák will be heavily involved in ensuring those profits are invested in the development and growth of the company’s new product, <a href="https://www.kentico.com/platform/roadmap/product-vision" target="_blank">Xperience by Kentico</a> – its latest software-as-a-service digital experience platform (DXP).
Xperience by Kentico provides a focused set of features to the market, enabling marketers to deliver personalized content through any channel and optimize campaign performance to reach more customers. Not only is the platform being built to deliver superb value for money, low TCO, and a competitive time to market, but it is laser-focused on end users with its low-code/no-code approach – enabling marketers to create digital experiences without being dependent on developers.  
<h2>Xperience Adopters Program delivers success</h2>
Along with innovative new DXP, Kentico has also launched the <a href="https://www.kentico.com/platform/xap">Xperience Adopters Program</a>, which gives first adopters early access to Xperience by Kentico. The program also enables users to learn how to work smarter and more confidently with the platform's low-code/no-code features. 
Companies like Greater Miami Convention and Visitors Bureau (GMCVB) are already benefiting from enhanced efficiency, flexibility, and reusability of content, which has enabled them to execute their mission of generating travel demand. 
“We are so happy that our website <a href="http://miamiandmiamibeach.com/">MiamiandMiamiBeach.com</a> is powered by Xperience by Kentico”, said Josie Llado, AVP, Digital Marketing at GMVCB. “The fast, intuitive user interface lets us manage our content with ease and connect with our community better than ever. The regular new feature refreshes of the DXP bring new ways for us to deliver on our mission to maximize economic impact to our community, ensure industry resiliency, and elevate the resident quality of life.” 
Kentico has also launched an <a href="https://demm.kentico.com/">interactive digital experience maturity model powered by Xperience by Kentico</a> that helps companies assess their level of digital sophistication, empowering them to choose the right solution with the right tools for their needs – now and in the future.
<h2>Polák reinforces transparency as a "fundamental Kentico value"</h2>
Polák joined Kentico in 2021 as Finance Controller, bringing vast experience from Heineken Czech Republic, Deloitte Czech Republic, and Honeywell Aerospace.
“It was time to leave the corporate environment. I was looking for a more human company, and Kentico caught my eye," said Polák. "The company culture is based on cooperation, openness, and trust; it almost feels like one big family.” 
A crucial player in the carve-out of its enterprise-focused division, Polák started building a new finance department structure in July 2022 and was appointed CFO in January 2023. Responsible for the strategic direction of finance and business intelligence, Polák will provide reports and forecasting to the executive board, create strategies for reporting, budgeting, and data structures, and cooperate with financial institutions.  
“I accepted the role with two clear goals in mind," explained Polák. "Firstly, I want the finance department to be a strong strategic partner for the executive and commercial teams. Secondly, I want people in my team to develop their skills and know their work is meaningful.” 
Polák will be influencing the company’s financial strategy and will collaborate with Kentico’s CEO, <a href="https://www.linkedin.com/in/dominik-xperience-pinter/" target="_blank">Dominik Pinter</a>, and the Marketing and Sales, Security, and Operations teams to introduce more efficient processes. He appreciates Kentico’s shallow management structure and friendly culture, and that everyone in the company has a voice. But he is most impressed by the company’s transparency.  
According to Polák, “transparency is a fundamental Kentico value. And it’s not just a fancy word on paper; it’s real. We openly communicate our results, how we’re doing, and what we do to achieve our goals, including finance.”
<h2>About Kentico  </h2>
Kentico is an award-winning provider of digital experience platforms that combines content management, digital marketing, and commerce. Available in the cloud or on-premises, Kentico offers easy-to-use solutions for modern websites. Its solutions provide personalized experiences and integrate seamlessly into any technology stack. Kentico empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.  
Kentico was founded in 2004, headquartered in the Czech Republic with offices in the US, UK, Germany, Prague, and Australia. Kentico has more than 1,000 digital solution partners and powers over 30,000 websites across 120 countries. Customers using Kentico include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, and <a href="https://www.kentico.com/discover/success-stories/canadian-red-cross">Red Cross</a>.

Kentico Appoints Lukáš Polák as CFO, Doubles ARR in 2022

Kentico featured image with new CFO headshot

Let's be honest: there's nothing quite like Awards Season. Just ask Moira Rose.
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<div class="tenor-gif-embed"><a href="https://tenor.com/view/moira-rose-schitts-creek-awards-favorite-season-gif-16223893">Moira Rose Schitts Creek GIF</a>from <a href="https://tenor.com/search/moira+rose-gifs">Moira Rose GIFs</a></div>
</div>

And it's not because of the glitz, the glamour, or even the drama (although last year's Oscars did deliver the <a href="https://www.cnn.com/2023/02/23/entertainment/oscars-crisis-will-smith/index.html" target="_blank">slap heard 'round the world</a>).
No, we love Awards Season because it's a celebration. An opportunity to cheer for the things we love. From film to music, actors to performers. Heck, even our favorite technologies.
Each year, CMS Critic is proud to feature our People's Choice Awards: a unique, one-of-a-kind platform for celebrating our industry. Since 2012, the People's Choice Awards have provided an opportunity for you – our community of digital professionals and stack fanatics – to tell us which platforms you love the most.
The People's Choice Awards are always fun and engaging, and the results never fail to surprise us. We put the power in your hands to nominate and vote, so it reflects your community participation. No matter how you feel about the outcomes, this is a win for every platform involved and your passionate users and fans.
This year, we had record participation from around the globe for both the nominations and final voting, and we're thrilled to share the winners you selected!
<h2>And the Oscar goes to...</h2>
But first, a quick reminder about the contest and how it worked:
<ul>
<li>In <a href="/nominate-your-favorite-platforms-for-the-2022-cms-critic-peoples-choice-awards/">December 2022</a>, we invited readers to nominate platforms across a set of categories on our website.</li>
<li>Nominations closed at the end of January.</li>
<li>The top five nominees (in the case of a few ties, the top six) were selected for voting in each category.</li>
<li>General voting began in early February and closed on February 20.</li>
<li>Participants could vote only once, and companies that offered incentives of any kind were disqualified.</li>
</ul>
And that's it! Without further ado, here are the winners of the 2022 People’s Choice Award winners:
<h4>Best Enterprise CMS: Contensis</h4>
<a href="https://www.contensis.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/03/contensis-logo.jpg" alt="Contensis Logo" /></a>
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<h4>Best DXP: Adobe Experience Cloud</h4>
<a href="https://business.adobe.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/adobe-edited.jpg" alt="Adobe Experience Cloud Logo" /></a>
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<h4>Best Free CMS: Joomla!</h4>
<a href="https://www.joomla.org/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/joomla-edited.png" alt="Joomla! Logo" /></a>
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<h4>Best Flat File CMS: Statamic</h4>
<a href="https://statamic.com/" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/statamic-edited.jpg" alt="Statamic Logo" /></a>
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<h4>Best Open Source CMS: Umbraco</h4>
<a href="https://umbraco.com/?gclid=CjwKCAiAr4GgBhBFEiwAgwORrRdPATQsqJ5M2tqVIMIHVlkjBnO2Cl29dGTXI9dhb9_BNa9pqdulIhoCK40QAvD_BwE" target="_blank"><img style="width:120px" src="https://cmscritic.com/ms-content/uploads/2023/02/umbraco-edited.png" alt="Umbraco Logo" /></a>
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<h4>Best ECM (Enterprise Content Management): Microsoft SharePoint</h4>
<a href="https://www.microsoft.com/en-us/microsoft-365/sharepoint/collaboration" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/sharepoint-edited.png" alt="Microsoft SharePoint Logo" /></a>
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<h4>Best E-Commerce Solution: Shopify</h4>
<a href="https://www.shopify.com/free-trial?term=shopify&amp;adid=565872334073&amp;campaignid=15436644439&amp;branded_enterprise=1&amp;BOID=brand&amp;gclid=CjwKCAiAr4GgBhBFEiwAgwORrQTcMx9LwHQNvRFM6fN3NdS4GIn0wcvVgK3LdPDmBWiVFRhMOA64HxoCZEQQAvD_BwE&amp;cmadid=516586854;cmadvertiserid=10730501;cmcampaignid=26990768;cmplacementid=324494812;cmcreativeid=163722649;cmsiteid=5500011" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/shopify-edited.png" alt="Shopify Logo" /></a>
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<h4>Best Headless Commerce Solution: commercetools</h4>
<a href="https://commercetools.com/resources/booklet/microservices?utm_source=Paid%20Search&amp;utm_medium=Google%20Search&amp;utm_content=microservices-bookle-CA&amp;utm_campaign=MACH&amp;utm_term=commercetools&amp;utm_campaign=MACH%20retargeting%20AMER&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9131799125&amp;hsa_cam=19415290532&amp;hsa_grp=145609670540&amp;hsa_ad=643141341485&amp;hsa_src=g&amp;hsa_tgt=aud-1945381266863:kwd-366236213007&amp;hsa_kw=commercetools&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=CjwKCAiAr4GgBhBFEiwAgwORrbE7RUL47caWM3RyFkC6b649F5PR5Z6DHNnToZTeBOWkTjGjxOL6IBoCGAMQAvD_BwE" target="_blank"><img style="width:300px" src="https://cmscritic.com/ms-content/uploads/2023/02/commercetools-edited.png" alt="Commercetools Logo" /></a>
<hr />
<h4>Best Headless CMS: Contentful </h4>
<a href="https://www.contentful.com/" target="_blank"><img style="width:260px" src="https://cmscritic.com/ms-content/uploads/2023/02/contentful-edited.jpg" alt="Contentful Logo" /></a>
<hr />
<h4>Best Website Builder: YOOtheme</h4>
<a href="https://yootheme.com/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/yootheme-edited.png" alt="YOOtheme Logo" /></a>
<hr />
<h4>Best Static Site Generator: Next.js</h4>
<a href="https://nextjs.org/" target="_blank"><img style="width:200px" src="https://cmscritic.com/ms-content/uploads/2023/02/next-js-edited.png" alt="Next.js Logo" /></a>
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<h4>Best Composable System: Uniform</h4>
<a href="https://uniform.dev/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/uniform-edited.jpg" alt="Uniform Logo" /></a>
<hr />
<h4>Best Digital Experience Composition (DXC): Occtoo</h4>
<a href="https://www.occtoo.com/" target="_blank"><img style="width:250px" src="https://cmscritic.com/ms-content/uploads/2023/02/occtoo-edited.png" alt="Occtoo Logo" /></a>
<h2> </h2>
<h2>Congratulations to our People's Choice Winners!</h2>
There you have it, folks! Thank you again for participating in our Awards this year, and always, we welcome your feedback and your votes for next season!

Let's Celebrate the Winners of the 2022 CMS Critic People’s Choice Awards

"Toto, I've a feeling we're not in Kansas anymore..."
Those words uttered in the 1939 film <a href="https://en.wikipedia.org/wiki/The_Wizard_of_Oz_(1939_film)" target="_blank">The Wizard of Oz</a> have come to mean a lot of things, but chief among them is “we’ve entered unfamiliar territory.” And while we’re not in a strange new land somewhere over the rainbow, there are certainly huge changes coming to the largest data analytics platform in the world – and that might leave a lot of people clicking their heels and wishing for home.
The story begins last year when Google announced it would sunset <a href="https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/" target="_blank">Universal Analytics (UA)</a> and require users to migrate to <a href="https://support.google.com/analytics/answer/10089681?hl=en" target="_blank">Google Analytics 4 (GA4)</a>. Now, as we approach the zero-day reality of the mandated change, holdouts are being told that if they don't make the move, Google will do it for them. 
<h2>Follow the Yellow Brick Road... or else</h2>
Back in the halcyon days of 2014, <a href="https://www.eonline.com/news/1071481/remember-when-apple-forced-a-u2-album-on-us-all" target="_blank">Apple and U2</a> shipped a copy of their album Songs of Innocence to every iTunes account on the planet. They saw it as a gift, but it became a touchpoint about data privacy and corporate overreach. 
In some ways, the recent announcement by Google to forcibly move a customer's account evokes the same sentiment. Sure, users and businesses have the option to drop Google Analytics and turn to different platforms like <a href="https://www.semrush.com/" target="_blank">Semrush</a> or <a href="https://www.cmscritic.com/unlocking-the-power-of-products-and-people-a-conversation-with-amplitudes-new-cmo-tifenn-dano-kwon/">Amplitude</a>. But how practical is that when you've been tracking everything on Google for years? 
If you're not familiar with the nitty gritty: in March 2022, Google first announced its flagship UA would be <a href="https://support.google.com/analytics/answer/11583528?hl=en#:~:text=On%20July%201%2C%202023%2C%20standard,Google%20Analytics%204%20going%20forward." target="_blank">“going away,”</a> leaving many people in the dark about what to expect. Shortly after, it introduced GA4 – which offered some intriguing new features and capabilities.
Google also informed customers they could continue using and collecting data in UA until July 1, 2023. At that point, they would have an additional six months to export their legacy data, which can't be migrated into GA4. 
While Google has been proactively communicating with its users, many have delayed or resisted the call for change. As the end date approaches, these users are in danger of losing their legacy data and missing out on collecting sufficient data in the new GA4. 
Google's solution? We'll take care of it for you – whether you like it or not.
The search giant announced its intentions in <a href="https://searchengineland.com/make-the-switch-to-ga4-or-google-will-do-it-for-you-392612" target="_blank">an email</a> informing users that any accounts without an established GA4 property by March 2023 would have one configured for them by reusing existing site tags.
GA4 might be the Emerald City, but forcing users down the Yellow Brick Road feels more like the work of the Wicked Witch. It's true that many customers could stand to lose a lot of valuable data if they don’t make the switch before July – and the new GA4 has certainly received positive praise from some users (a whole lot of negative, too). But even Steve Jobs and Bono weren't considering the sacred trust that exists between customers and brands when it comes to the power of choice. 
<h2>Pay no attention to the man behind the curtain</h2>
In the film adaptation of The Wizard of Oz, Dorothy and her newfound friends journey to see a wizard that will grant them their greatest wishes. Upon closer inspection, they discover the deity they sought was just an ordinary man complicit in deceiving people.
Not to drag out the metaphor, but it might be worth taking a closer look at what’s behind the GA4 curtain as well, and that's the Google Cloud.
Unlike data storage with UA, GA4 only allows access to user and event data <a href="https://support.google.com/analytics/answer/7667196?hl=en" target="_blank">for up to 14 months</a> – then it's deleted on a rolling monthly basis. Once the retention period has expired, users will have limited options for accessing their data unless they buy storage in a Google data warehouse.
Since UA users have always had the option to access their legacy data indefinitely, this represents a huge change. In effect, it forces users to assimilate to the Google Cloud and pay a lot more to access data they've always had for free.
<h2>Privacy matters</h2>
One of the primary reasons Google introduced GA4 was to comply with austere data privacy measures impacting Europe. Because UA did not meet regulations such as <a href="https://gdpr.eu/" target="_blank">GDPR</a>, the new GA4 was deployed to help meet those requirements. But lingering questions remain about legacy data being forced onto Google Cloud products without user consent.
To access large chunks of this data, users will need to use <a href="https://cloud.google.com/bigquery-ml/docs" target="_blank">BigQuery</a> – a serverless, ML-powered data warehouse platform in the Google Cloud. It comes at a hefty price for small businesses or individual users who have not had to pay until the forced GA4 migration. This added cost could have a chilling effect on Google's customer base, and perhaps have them seeking alternatives. 
Regarding complexity, many users who have switched to GA4 say it requires more developer-focused knowledge of analytics, as it’s a completely new way of gathering data. This could mean even more costs associated with migration, especially if your team isn't prepared to handle the changes.
In the epic "Battle of the Clouds," things are heating up for Google, which currently trails it two largest rivals. According to <a href="https://www.statista.com/chart/18819/worldwide-market-share-of-leading-cloud-infrastructure-service-providers/" target="_blank">Statista</a>, Amazon Web Services (AWS) dominates the market share at 34 percent, with Azure well behind at 21 percent. By further integrating its analytics with its cloud property, Google could strengthen its relative position and drive more adoption by default.
The search king has always reigned over the analytics market, and if GA4 users want to expand their data resources, it seems like Google is shouting from the rooftops, “there’s no place like home.”

Who’s Behind the Curtain? GA4’s Takeover of Universal Analytics

Yellow brick road with Google Analytics logo in the sky in the distance.

Right on the heels of <a href="https://www.cmscritic.com/mach-alliance-adds-four-new-members-vultr-dept-mapp-and-fulfillmenttools/">adding four new members</a> to its ranks, the MACH Alliance has <a href="https://machalliance.org/insights/staying-focused-why-we-re-expanding-the-mach-alliance-advisory-board" target="_blank">announced</a> the expansion of its 2023 executive advisory board.
The newly appointed panel will now include 46 experts consisting of select member CEOs and other "luminaries" who will help shape the future of the organization and promote the principles of MACH (microservices-based, API-first, cloud-native SaaS and headless).
This is a significant increase from last year's board and reflects the Alliance's commitment to supporting the composable movement through diversity, collaboration, and innovation.
This year's crop represents a multitude of industries and organizations from across the globe. Each year, the chairperson of the MACH Alliance has the opportunity to curate the advisory board with oversight from the nine-person management board.
“The executive advisory board provides invaluable guidance to the entire MACH Alliance,” said <a href="https://www.linkedin.com/in/kellygoetsch/" target="_blank">Kelly Goetsch</a>, Chairman, MACH Alliance. “From questions about membership criteria to borderline applications to join the MACH Alliance, to governance, to budgeting - the executive advisory board provides comprehensive outside guidance to the board that is invaluable.”
<h2>MACH Book Pro</h2>
Earlier this month, the MACH Alliance also launched its eponymous <a href="https://the.machalliance.org/book/" target="_blank">MACH Book</a> – a comprehensive digital resource that provides detailed information about each MACH-certified company, including partnerships within the MACH Alliance.
The goal of the MACH Book is to assist customers that are researching, evaluating, and comparing MACH technologies that fit their specific needs and goals. 
“It is the passionate belief in MACH, and the commitment to composability, which defines members of the Alliance,” said <a href="https://www.linkedin.com/in/sonjakeerl/" target="_blank">Sonja Keerl</a>, MACH Alliance co-founder and advisory board member. “This book is an introduction to our community, a celebration of our achievements, and a calling card that will show businesses that for technology to transform business outcomes, it must evolve from monolithic architecture to an innovative approach built for the digital age."
<h2>MACHing a Splash</h2>
With the announcement of its expanded advisory board and newly minted MACH Book, the Alliance appears poised for continued growth in 2023 – especially as more best-of-breed vendors join the composable movement. 
Since its founding in 2020, the MACH Alliance has added nearly 80 members and is continuing to accept new applications in four categories: startup vendors, vendors, system integrators, and enablers. The Alliance also features a select group of <a href="https://machalliance.org/members" target="_blank">MACH Ambassadors,</a> a cabal of leading experts and industry voices that are helping to advance the composable cause.
Even with its rapid and unprecedented expansion, the requirements to join the MACH Alliance remain stringent. And while <a href="https://www.cmscritic.com/cms-kickoff-2023-draws-global-attendees-focuses-on-the-future-of-content-and-composable/">the debate between monoliths and MACH</a> continues to heat up, there's no debate that this trend is far from cooling down. 
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on <a href="https://twitter.com/MACHAlliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/">LinkedIn</a>.

MACH Alliance Expands Advisory Board, Launches New MACH Book Resource

MACH Alliance Advisory Board featured image

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