Articles - Page 25

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

<a href="https://www.ces.tech/" target="_blank" rel="noopener">CES 2023</a> is officially a wrap. And while there were hover bikes and a <a href="https://metro.co.uk/2023/01/06/all-electric-delorean-car-spotted-at-massive-las-vegas-tech-show-18052495/" target="_blank" rel="noopener">new electric DeLorean</a> to whet your appetite for hype, one cloud CMS provider was adamant about saving the best for last.
<a href="https://www.cmscritic.com/solodev-cms-for-kubernetes-now-available-with-contract-pricing-in-aws-marketplace-for-containers-anywhere/">Solodev</a>, the cloud platform company with a marketplace of content management offerings, just announced the launch of its Solodev Serverless CMS: a cloud-native enterprise content management system that runs serverless on AWS.
Powered by Solodev Serverless, the company's advanced stack of serverless technologies, Solodev Serverless CMS is fully deployed on <a href="https://www.cmscritic.com/solodev-achieves-aws-public-safety-disaster-response-competency-status/">Amazon Web Services (AWS)</a> and capable of running high-availability workloads with unmatched scalability.
The product was unveiled during the 2023 Consumer Electronics Show (CES) in Las Vegas as part of Solodev’s new <a href="https://goserverless.solodev.com/">"Go Serverless™"</a> campaign.
<h2>Solodev Serverless is "CMS redefined"</h2>
Delivering a highly composable set of cloud-based services, Solodev's new Serverless CMS is designed to power both traditional and <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless</a> websites and apps, including Jamstack frameworks like <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">React</a>. As a fully serverless solution, it leverages a host of leading cloud-based container technologies including Docker, Kubernetes, AWS Fargate, and more – all instantly deployed on the AWS infrastructure.
Solodev Serverless CMS also delivers a range of new cloud-first features such as dynamic modules, a drag-and-drop page builder, furl management, and advanced form capabilities that include security and fraud prevention.
Solodev Serverless CMS users will also have access to the <a href="https://www.solodev.com/marketplace">Solodev Marketplace</a>, featuring hundreds of third-party platforms like Salesforce and advanced cloud services from AWS.
<h2>Rallying the market to "Go Serverless"</h2>
The launch of Solodev Serverless CMS is part of the company’s new “Go Serverless” campaign, promoting the benefits of serverless technology for powering modern apps in the cloud. This seems to be a critical focus for the AWS Advanced Technology ISV, which has become more of a cloud platform provider offering a myriad of services within its marketplace of solutions. 
When it comes to digital experiences, one of the biggest pain points for organizations is maintaining legacy apps on servers. According to a <a href="https://www.globenewswire.com/news-release/2022/02/08/2380810/0/en/Legacy-Applications-Are-Hindering-Digital-Transformation-Initiatives.html" target="_blank" rel="nofollow noopener">2022 survey by 2nd Watch</a>, 80% of companies are still running workloads and applications on-premises, which is hindering their digital transformation initiatives. This is further compounded by a lack of skills and expertise across their IT teams for managing servers, particularly as apps become more complex and require more resources to scale.
According to the company's press release, Solodev Serverless – the technology behind the new serverless CMS – has been successfully deployed for numerous customers across a range of industries, enabling commercial enterprises and public sector organizations to enhance scalability, improve security, reduce costs, and achieve their cloud transformation goals. 
One such success story was recently featured at the <a href="https://reinvent.awsevents.com/" target="_blank" rel="noopener">AWS re:Invent Conference</a> in Las Vegas in early December, which included Solodev's case study for the <a href="https://aws.amazon.com/partners/success/special-olympics-usa-games-solodev/" target="_blank" rel="nofollow noopener">2022 Special Olympics USA Games.</a> In this compelling example, Solodev's serverless technology and consulting were utilized to build a highly scalable architecture for the 2022 USA Games, powering its groundbreaking mobile fan engagement app on AWS.
<h2>Manage content, not servers</h2>
According to the company, Solodev Serverless is giving enterprise and public sector organizations a way to "break free" from the burden of managing on-prem servers and virtual machines, allowing them to scale infinitely to meet their growth objectives. As a composable, cloud-based solution with headless CMS capabilities, it's also enabling customers to build their own stack of DX tools and services via APIs, including advanced AWS services like AI and IoT. 
From a DevOps perspective, Solodev Serverless includes everything from Git to container orchestration with AWS Fargate, cloud-based IAM with AWS Cognito, database services like AWS DynamoDB, monitoring via Amazon CloudWatch, and more. But this all buoys a marketing team's ability to focus less on server management and more on content operations.
“If you’re asking what’s next for digital transformation, the answer is clear: go serverless,” said <a href="https://www.linkedin.com/in/techcto/" target="_blank" rel="noopener">Shawn Moore</a>, Chief Technology Officer at Solodev. “As organizations look to modernize their websites and apps, serverless has unlocked the true potential of the cloud, allowing organizations to eliminate the burden of managing servers and focus on their apps. It also delivers unmatched scalability and enhanced security, all while reducing costs – and that’s why every business should be thinking about how to go serverless.”
<h2>Investing in serverless education and resources</h2>
As part of its “Go Serverless” campaign, Solodev has <a href="https://goserverless.solodev.com/">launched a dedicated microsite</a> featuring eBooks and resources for educating the market on the benefits of serverless. This includes general information and guidance for building a serverless stack from an ecosystem of services, as well as best practices for serverless success.
“Solodev Serverless CMS is the most robust content management system designed for a composable future in the cloud,” said <a href="https://www.linkedin.com/in/mattgarrepy/" target="_blank" rel="noopener">Matt Garrepy</a>, Chief Digital Officer at Solodev. “Solodev has a legacy of firsts with our cloud-based CMS, and we’re giving content operations teams a radical new solution for powering their omnichannel strategies with distributed tools in the cloud. We make it easy to deploy, assemble, and start creating, from a single page to an enterprise eCommerce workload. We have the building blocks, and it’s all powered by the scalability of serverless.”
Solodev Serverless CMS is now available and can be procured on-demand through the AWS Marketplace, via public sector schedule contracts, and soon through the Solodev Marketplace. To learn more about Solodev Serverless, visit the “Go Serverless” microsite at <a href="https://goserverless.solodev.com/" target="_blank" rel="nofollow noopener">goserverless.solodev.com</a>.
<h2>About Solodev</h2>
The Solodev Cloud Platform is the internet’s largest ecosystem of cloud and digital experience technologies – from containers to blockchain, content to AI. With Solodev, developers and organizations can build amazing customer experiences, deploy cloud and blockchain apps, launch custom marketplaces, and collaborate on digital transformation. Solodev also provides consulting, training, managed services, and 24/7 human support to help users succeed on their cloud journey. An Amazon Web Services (AWS) Advanced Technology Partner, Solodev has achieved rigorous competencies in Government, Education, Digital Customer Experience (DCX), and Public Safety &amp; Disaster Response. Solodev Cloud Services – including CMS, Kubernetes, and Personalize – can be purchased on-demand in the AWS Marketplace, through State and Federal contract vehicles, or online at <a href="http://www.solodev.com/" target="_blank" rel="nofollow noopener">www.solodev.com</a>

Solodev Launches Solodev Serverless CMS, the Next Generation of Web Content Management System

cms-critic-staff

Composite vector illustration of servers floating in the sky with an "X" over the arrays, suggesting the concept of serverless technology. Around the servers are a collection of logos including AWS Fargate, Kubernetes, GitHub and BitBucket - all contained in a cloud graphic. Below, two graphical people (a man and a woman) look up in awe with a computer in the center showing a website next to a phone with a mobile app.

Another day, another episode of the cybersecurity blues. And once again, WordPress has a starring role.
According to <a href="https://www.bleepingcomputer.com/news/security/new-linux-malware-uses-30-plugin-exploits-to-backdoor-wordpress-sites/" target="_blank" rel="noopener">Bleeping Computer</a>, a previously unknown Linux malware is exploiting over 30 vulnerabilities in outdated WordPress plugins and themes to inject malicious JavaScript.
The malware targets both 32-bit and 64-bit Linux systems. The trojan’s main functionality is to hack WordPress sites using a set of hardcoded exploits until one is successful. The operator would then have remote command capabilities.
WordPress <a href="https://www.searchenginejournal.com/cms-market-share-june-2022/455912/#close" target="_blank" rel="noopener">holds the largest share</a> of the global CMS market, with an estimated 43% of all websites powered by the open source platform. This makes it a big target for hackers, bad actors, and cybersecurity threats – and this is only the latest in a string of complex and nefarious attacks.
<h2>Using plugins and themes to control WordPress websites</h2>
There’s always a risk that any WordPress widget could be a ticking timebomb.
In 2022 alone, researchers <a href="https://siliconangle.com/2022/08/29/researchers-find-malicious-plugins-25000-wordpress-sites/" target="_blank" rel="noopener">found malicious plugins</a> installed on over 25,000 WordPress websites. In most cases, the plugins were procured through legitimate marketplaces. Once added to a website, malware was injected by exploiting a vulnerability – much like this new Linux threat.
Thousands of WordPress websites may be affected by this threat. According to <a href="https://www.scmagazine.com/brief/vulnerability-management/many-wordpress-plugin-flaws-leveraged-by-novel-linux-malware" target="_blank" rel="noopener">SC Media</a>, once attacked, an infected site may be used for phishing and <a href="https://www.imperva.com/learn/application-security/malvertising/" target="_blank" rel="noopener">malvertising</a> campaigns, as well as malware distribution initiatives.
It’s worth checking your WordPress instances to see if any of these affected plugins are in use:
<ul>
<li>WP Live Chat Support Plugin</li>
<li>WordPress – Yuzo Related Posts</li>
<li>Yellow Pencil Visual Theme Customizer Plugin</li>
<li>Easysmtp</li>
<li>WP GDPR Compliance Plugin</li>
<li>Newspaper Theme on WordPress Access Control (CVE-2016-10972)</li>
<li>Thim Core</li>
<li>Google Code Inserter</li>
<li>Total Donations Plugin</li>
<li>Post Custom Templates Lite</li>
<li>WP Quick Booking Manager</li>
<li>Facebook Live Chat by Zotabox</li>
<li>Blog Designer WordPress Plugin</li>
<li>WordPress Ultimate FAQ (CVE-2019-17232 and CVE-2019-17233)</li>
<li>WP-Matomo Integration (WP-Piwik)</li>
<li>WordPress ND Shortcodes For Visual Composer</li>
<li>WP Live Chat</li>
<li>Coming Soon Page and Maintenance Mode</li>
<li>Hybrid</li>
</ul>
<h2>Combatting an evolving landscape of security threats</h2>
With hundreds of millions of active websites across the globe, hackers are having a field day.
According to <a href="https://www.securitymagazine.com/articles/98695-leading-cyber-risks-and-trends-in-2022" target="_blank" rel="noopener">Security Magazine</a>, cyberattacks are on the rise and becoming more sophisticated by the day. Among the top threats in 2022, malware led the pack, representing the highest cost of damage to organizations.  
WordPress, as mentioned, continues to be a growing vector. Case in point: <a href="https://thehackernews.com/2022/12/new-gotrim-botnet-attempting-to-break.html" target="_blank" rel="noopener">The Hacker News recently reported</a> on another <a href="https://www.fortinet.com/blog/threat-research/gotrim-go-based-botnet-actively-brute-forces-wordpress-websites" target="_blank" rel="noopener">Go Trim botnet attack</a> that targeted WordPress website administrator accounts. Botnet malware has the capability to bypass traditional anti-bot protections, making sites even more vulnerable to the standard bot-evasion techniques.
But all is not lost. WordPress CMS administrators can fight back by adopting solid policies around their security practices. By vetting all plugin source code via an experienced DevSecOps team, many vulnerabilities can be uncovered before a plugin is pushed to production. This can augment strong password policies and the use of multi-factor authentication to reduce the surface area for would-be attackers.
WordPress websites can also be hosted in more secure environments like <a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/">WP Engine</a>, which disallow certain plugins and themes due to security or performance issues.

New Linux Malware Targets Plugins to Backdoor WordPress CMS Websites

mk-patterson

2022: The CMS Critic Year in Review

2022 Year in Review graphic with text and fireworks in the background

We made it!
2022 is officially in the books.
Well, almost. We’ve got one more job to do – but it’s a fun one.
Now that you’re being inundated with a litany of “top 10” and “best of” lists for film, music, books, and soups (blame that one on NPR's <a href="https://www.wbur.org/hereandnow/2019/01/16/winter-soup-recipes-kathy-gunst" target="_blank">Chef Kathy Gunst</a>), it’s time for the most important awards list of all…
(drum roll)
The CMS Critic Awards!
Okay, okay, enough with the fanfare. But can you blame us?
Since 2012, the <a href="https://www.cmscritic.com/cms-critic-awards/">CMS Critic Awards</a> has held a special place within the CMS community. It’s the only platform of its kind that celebrates content management systems and related vendors across the market – from small to large – and highlights their innovation and service.
Each year, the CMS Critic Awards recognize a single winner in a variety of industry-specific categories such as Best Cloud CMS, Best DXP, Best Headless CMS, and more. Then, we share the results across media, along with our CMS Critic staff picks.
But it all begins with our People’s Choice Awards, where we put the power in your hands! Over the next few weeks, we invite you to nominate the platforms that rocked your world in 2022, so everyone can vote on their favorites – and a victor can be crowned.
<h2>How do I submit a nomination?</h2>
Good news: nominations are now officially open! You’ll have until January 20th, 2023 to submit your favorite platforms using the form on our website.
The rules are pretty simple: you can only submit one nomination, but you can nominate platforms in multiple categories. While we encourage you to highlight participation to your users and communities, companies that offer incentives of any kind will be disqualified from the contest.
Once we've tallied your submissions, we’ll pick the top three nominees in each category and open those to general voting shortly thereafter.
Ready to make your nominations? <a href="https://www.cmscritic.com/2022-cms-critic-awards-nominations/">Click here to get started</a>!  
<h2>What are this year’s categories?</h2>
Just like in previous years, we’re asking you to nominate your favorite platform in a range of categories. You’re not required to submit a choice for each, just the ones you care about. 
This year, we’re excited to introduce a few newcomers. First, with all the buzz around composable and MACH, we're giving you a chance to nominate the "Best Composable Solution." This is a broad category where multiple contenders could fit the bill, so we're curious to see what platforms make the cut. 
Getting a bit more granular, you can also submit your pick for the “Best Digital Experience Composition (DXC) Platform." With all the attention in the market – as well as guidance from Gartner and other industry watchers – it’s clear that DXC platforms are bringing new and innovative solutions to the stack.
Finally, to complement the headless CMS category, tell us which "Static Site Generator" is tops in your book. 
Here are the categories for your 2022 nominations:
<ul>
<li>Best Enterprise CMS</li>
<li>Best DXP</li>
<li>Best Free CMS</li>
<li>Best Flat File CMS</li>
<li>Best Open Source CMS</li>
<li>Best ECM (Enterprise Content Management)</li>
<li>Best E-Commerce Solution</li>
<li>Best Headless CMS</li>
<li>Best Headless Commerce Platform</li>
<li>Best Website Builder</li>
<li>Best Digital Experience Composition (DXC) Platform</li>
<li>Best Static Site Generator</li>
<li>Best Composable Solution</li>
</ul>
<h2>When will the top three nominees be released?</h2>
Nominations close on January 20th, and we’ll be announcing the top three nominees in the following days. At the same time, we’ll be opening up the general voting, so you can pick a winner from the crop. 
<h2>When will the final list of winners be published?</h2>
Right now, we’re planning to wrap general voting sometime in mid-to-late February 2023. Shortly after, we’ll release the winners of both the Critic's Choice and People's Choice Awards. Dates are subject to change without notice, but we’ll keep you posted on our website and via social media. 
<h2>We want to hear from you!</h2>
Since 2008, CMS Critic has been proud to report on the latest news and trends in the CMS industry. Our staff works tirelessly to provide interviews with movers and shakers and commentary from leading experts and authorities. Our mission is to help our readers make sense of the CMS and DX technology landscape, and support individuals and companies as they evaluate products in an increasingly complex marketplace. 
We love engaging with our community of platform partners and sponsors. We think it’s only fair that you have a chance to share your feedback on the best-performing systems. To that end, the People’s Choice Awards are decided by you – and as always, we're thrilled to have your participation.
<a href="https://www.cmscritic.com/2022-cms-critic-awards-nominations/">Submit your nominations today</a> and follow along for updates!
 
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Join CMS Industry Leaders, Digital Agencies, and Users at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Mingle with CMS leaders, system integrators, and users from around the globe at this exclusive event in beautiful St. Petersburg. 
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>.

Nominate Your Favorite Platforms for the 2022 CMS Critic People’s Choice Awards

People's Choice Award 2022 logo against a graphical backdrop of fireworks

The holidays call for a lot of cooking – and one essential ingredient is butter. 
That was also the case for <a href="https://www.tiugotech.com/" target="_blank">Tiugo Technologies,</a> an affiliate of leading M&amp;A firm <a href="https://www.psgequity.com/" target="_blank">PSG Equity</a> that specializes in early-stage mid-market technology companies. Tiugo recently announced the acquisition of Detroit-based <a href="https://buttercms.com/" target="_blank">ButterCMS</a>, welcoming the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless platform</a> to its family of brands.
This marks the second acquisition for Tiugo in 2022. In addition to its core consultancy, the company appears to be building an API-first portfolio of developer platforms – with a keen focus on content creation and digital collaboration. 
“We’re thrilled to welcome Butter to the Tiugo organization,” said Mark Hatton, PSG Senior Advisor and CEO of Tiugo. “We believe there is a substantial market for tools that help developers accelerate digital innovation. Our goal is for Tiugo to cultivate a suite of market-leading developer platforms focused on content creation and digital collaboration to help them scale successfully and effectively. Butter delivers enterprise-grade headless CMS capabilities to our launchpad, and we’re looking forward to expanding our offerings through future impactful acquisitions.”
<h2>Collaboration brings new opportunities for ButterCMS</h2>
ButterCMS is a provider of headless, API-first content management solutions. Founded in 2017, the platform helps customers draft, manage, review and publish dynamic marketing content to websites and online apps.
“As the digital revolution accelerates, ensuring companies have easy, efficient ways to publish and manage digital content across websites, apps, and digital experiences is mission-critical,” said <a href="https://www.linkedin.com/in/lumetta/" target="_blank">Jake Lumetta</a>, founder and CEO of ButterCMS. “With this in mind, we’ve developed our product ecosystem to help address these specific needs, and through our continued product innovation, we’re committed to providing our diverse, digital-forward customer base with the solutions they require. We’re eager to continue to serve our customers in even more powerful ways in collaboration with Tiugo and with the support of PSG.”
CMS Critic had the opportunity to <a href="https://www.cmscritic.com/new-content-localization-capabilities-from-buttercms-qa-with-ceo-jake-lumetta/">speak with Jake Lumetta</a> in 2021. In the Q&amp;A, he outlined growth opportunities he saw for ButterCMS, as well as product upgrades and expansions that would help Butter stand out in the CMS marketplace.
<h2>Tiugo expansion continues</h2>
Tiugo Technologies, a PSG portfolio company, also <a href="https://www.tiugotech.com/news/tiugo-technologies-cksource-acquisition" target="_blank">acquired CKSource</a> in May 2022.
“We’re excited to support Tiugo as it continues to broaden its capabilities through acquisitions of companies like Butter with an aim to deliver a comprehensive set of platforms for the software developer community,” said <a href="https://www.linkedin.com/in/marco-ferrari-59877425/" target="_blank">Marco Ferrari</a>, Managing Director at PSG.
Tiugo did not disclose any of the acquisition's financial details for ButterCMS. That said, the company does expect to acquire additional software brands in 2023.
<h2>About ButterCMS  </h2>
Founded in 2017, ButterCMS is a leading provider of headless CMS solutions for digitally native enterprises and SMBs. Its portfolio includes hundreds of world-recognized brands. ButterCMS makes it simple and easy to draft, manage, review and publish dynamic marketing content to websites, online apps and digital experiences. To learn more about ButterCMS, visit <a href="http://www.buttercms.com/" target="_blank">www.buttercms.com</a>   
<h2>About Tiugo Technologies and PSG Equity   </h2>
Tiugo Technologies is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration to help them accelerate growth, increase operating efficiency and fund add-on acquisitions. Our family of companies work together with an aim to succeed in the competitive developer platform market. Tiugo companies collaborate to offer holistic, differentiated solutions that grow faster, operate more efficiently and create more value together than they can alone. Tiugo is headquartered in Boston. To learn more about Tiugo, visit<a href="https://www.tiugotech.com/" target="_blank"> www.tiugotech.com</a>.    
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 115 companies and facilitated over 420 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit<a href="http://www.psgequity.com/" target="_blank"> www.psgequity.com</a>. 
 
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Join CMS Industry Leaders, Digital Agencies, and Users at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Mingle with CMS experts, system integrators, and users from around the globe at this exclusive event in beautiful St. Petersburg. 
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>.

Tiugo Technologies Enhances its Portfolio of Developer Platforms with ButterCMS

Composite of ButterCMS logo, Tuigo Technologies logo, and PSG Equity logo.

Sometimes, the best place to begin is at the end.
Case in point: at the terminus of my conversation with <a href="https://www.linkedin.com/in/tifenndano/" target="_blank">Tifenn Dano Kwan</a>, she offered an impassioned promulgation.
“We can’t put people in boxes.”
The same could be said of Tifenn. To simply label her as a high-performing CMO in the technology industry would be boxing out the unique qualities that make her a remarkable leader and a compassionate, empathetic human.
Regarding people and how she cultivates both business and personal relationships, she further declared that “we need to be careful and open, always.”
Sage advice to be sure, but not the kind I was expecting from an interview that was primarily focused on analytics. And yet, these words seemed to crystallize our entire discussion, framing Tifenn’s disposition as a person who, at her core, is designed to give. At the same time, she creates a sort of sacred container for receiving, one that guided our conversation from beginning to end.
If there’s one truth that shone through our recent meeting, it’s that Tifenn Dano Kwan is undeniable. A brilliant maverick that exudes confidence, wisdom, and piercing energy. It’s easy to see why <a href="https://www.cmscritic.com/winning-the-analytics-game-an-interview-with-adam-greco-product-evangelist-at-amplitude/">Amplitude</a>, a leading digital and product analytics platform, has chosen her to shape the company’s vision and lead it forward.
It won’t be easy. As she settles into her role as Chief Marketing Officer, Amplitude faces an uncertain market. With the specter of economic recession peering through the veil for 2023, technology companies are relying on marketing and sales to become strategic engines for growth despite shrinking budgets.
Even amid these torrid times, Tifenn seems immeasurably cool, calm, and collected. This is how she rolls – and that became evident over the course of our discussion. At the same time, Tifenn is pumped about her plans at Amplitude. We talked about what she sees as the biggest opportunities, and what makes this role different from her previous CMO gigs at <a href="https://www.collibra.com/us/en" target="_blank">Collibra</a> and <a href="https://www.dropbox.com/" target="_blank">DropBox</a>. We also discussed Amplitude’s 2022 Product Report and the nuggets of wisdom she gleaned from the research.
Finally, we got personal, talking about her advocacy for the LGBTQ+ community and her focus on diversity. It’s another example of how she leads with both mind and heart – and refuses to put people in boxes.
<h2>From digital marketer to team builder</h2>
The CMO mantle was an almost predictable zenith for Tifenn, who caught the marketing bug early in her career and never looked back. Her journey began in the early 2000s, bouncing around traditional communications and media before settling into the tech field and cutting her teeth within partner and channel organizations.
“The objectives were always revenue and AR, yet I saw everything through the lens of marketing, from campaign services to vendors,” she said. “But I really found my sweet spot in organizing teams, processes, and programs.”
Maybe that’s why people call her a fixer. As she describes it, her prowess lies with mid-sized companies in a hyper-growth stage that are struggling to scale. She effectively threads the needle and brings it all together, typically managing teams of 50 to 60 people to get there.
She’s done this successfully time and again, most recently as CMO at Collibra – a leading data intelligence platform. During her tenure, she facilitated a data-driven transformation of the company’s marketing functions, helping build a category-leading brand. Prior to this, she held the CMO role at DropBox, the eponymous storage platform, where she drove revenue growth through customer centricity.
When it comes to her unrivaled “people powers,” it’s worth noting that she has a proven track record of minting CMOs. In fact, three of her previous direct reports have become Chief Marketing Officers, two at leading global organizations. This speaks volumes about her capacity to mentor and elevate her peers to the highest levels of performance.
<h2>An inflection point for marketing</h2>
Over the decades, Tifenn has nurtured a deep passion for harnessing the power of technology and DX to help teams reach their potential. In many ways, this has become her guiding mantra. Experience has clearly been a great teacher, informing her perspective on the value of marketing teams and how they directly accelerate growth.
Peering through the Zoom screen wearing a slick blazer, she prognosticated a bit about the future – and what makes this a pivotal moment of change.
“Marketing is going through a fundamental transformation,” she said. “And it’s also a consequential one where product teams and CFOs are working better together.”
This isn’t the first time we’ve heard this. In a recent <a href="https://www.cmscritic.com/mach-alliance-roundtable-focuses-on-composability-and-innovation-as-economic-activators-in-2023/">MACH Alliance board meeting</a> I was invited to, several vendors and ISVs within the community spoke about the growing alignment between technology leaders and CFOs as they look to invest in composable strategies.   
She went on to suggest that this enhanced connectivity is an essential part of the growth roadmap, and that leadership – from CFOs to CIOs – must be coordinated actors in achieving digital transformation to bring products to market faster.
“If there’s not GTM [go to market] synchronicity, then we’re missing something,” she added. “The next level of impact is to create more collaboration.”
<h2>Aiming for growth at Amplitude</h2>
While still fresh to the helm, Tifenn’s course is clear: lead Amplitude's marketing strategy to expand its best-in-class digital analytics platform and oversee its corporate, product, and revenue marketing teams.
This comes on the heels of positive customer reviews that appear to reinforce Amplitude’s focus on customer experience. The company was ranked #1 across nine categories in the <a href="https://info.amplitude.com/Digital-Asset-G2-Report_Fall-2022-G2" target="_blank">G2 Fall 2022 Grid Report</a> – including dual achievements as the #1 Product Analytics solution for the ninth quarter in a row and the #1 Mobile App Analytics solution for the fourth quarter in a row. 
Analysts are also tracking the company’s position with favor. In a recent Wave report, <a href="https://amplitude.com/press/customer-analytics-report-q2-22" target="_blank">Forrester</a> said that Amplitude was “born a digital product analytics vendor, but in a world where digital interactions make up the lion's share of customer interactions, the vendor has embraced the pivot into customer analytics." 
Aside from the positive traction from customers and market watchers, I asked Tifenn what made her choose Amplitude as her next act.
“They're at a big stage,” she said. “They want to be a multi-billion-dollar company, and I’m helping to create the integrated marketing strategy to get us there.”
But there’s more to the story, and it came in the form of a personal epiphany: throughout her career, she had been cultivating expertise in digital marketing and executing successfully. That said, she had never been what she described as an “expert” in the products she was promoting. Given her breadth of knowledge and keen focus on data and analytics, Amplitude presented an opportunity for her to breed a deeper authority over a product she believed in – and even demo its value and impact.
“When I heard about Amplitude, I was magically connected to its processes,” she said. “The business world is becoming product-lead, and I wanted to be able to talk about this product as an expert.”
<h2>Letting products guide the customer experience</h2>
I asked Tifenn to expand on Amplitude’s evolving position as a data analytics platform, and how its focus on product and customer data is different from the ubiquitous Google Analytics. Despite being the internet’s de facto standard, Google has <a href="https://searchengineland.com/ga4-isnt-all-its-cracked-up-to-be-what-would-it-look-like-to-switch-385105" target="_blank">faced criticism</a> over its chaotic move from Universal Analytics to GA4, prompting users to search for alternative solutions.
“As marketers, we need to shift to the metrics that matter most,” she explained. “The GA problem is that marketers don’t just care about the return on AR spend – they also care about the product. We retain them as customers in the product.”
I continued probing around this notion of learning about and ultimately retaining customers in the product. Why weren’t more companies going deeper into their product experiences to activate growth?
Tifenn expanded on this, tapping her own evidence-based experience. “The sooner customers interact with a product, the sooner we can convert them,” she said. “This became very clear for me at Collibra when we launched test drives and trials. This became our #1 tactic and asset because everything happens in the product.”
There it was again: in the product. It was like an affirmation echoing across our call. As a marketer, she said people don’t want to read eBooks and reports – they want to experience something meaningful that helps inform their decision in a more tangible way.
“This is where you start understanding the self-service motion and connecting the dots.”
On the topic of product-led growth, she went on to say that it’s not just a sales motion, it’s a mindset. “We need to meet customers where they are in the product and think about the funnel and the journey [from that perspective].”
To get there, it’s clear that the marketers of the future will need to be more connected through the product experience than ever before.  
<h2>Highlights from the Amplitude 2022 Product Report</h2>
I also asked Tifenn about a recent report published by Amplitude Labs, the company’s research and thought leadership arm. Dubbed “<a href="https://amplitude.com/product-report-2022" target="_blank">The Product Report 2022,”</a> it features exclusive data about the trends, industries, strategies, and products dominating the digital landscape – including the 30 “Next Hottest Products" to watch. 
According to Tifenn, the report has garnered significant interest from the market. “Within 48 hours [of publishing the report], we had already hit our quarterly goals for leads,” she said. “There is genuine interest and thirst for this data and insights.”
There were quite a few compelling points that Amplitude uncovered in its research. For example, digital product usage increased by 16% in 2022 – a double-digit gain, but a far cry from the 54% increase the previous year. This marked deceleration is likely a post-Covid phenomenon, following two years of unprecedented digital transformation.
Among the 12 industries that Amplitude analyzed in the report, the most significant growth was in HR/staffing and educational/upskilling categories. This could be the proverbial “canary in the coalmine” – an indicator that the economic downturn may be prompting workers to enhance their skillsets or seek new opportunities.
There’s also some data codifying that the “SaaS crash” many prognosticators feared was overblown. While SaaS growth did slow in the early part of 2022, things picked up later in the year, demonstrating the resilience of many platforms. Meanwhile, the company’s survey placed a spotlight on the complicated landscape of crypto-related products, which saw a meteoric acceleration in 2021. This year reflected modest gains, but the recent <a href="https://www.sec.gov/news/press-release/2022-219" target="_blank">FTX fallout</a> may have a chilling effect on 2023’s outlook.
The report also featured a survey from product leaders across industries about their plans for driving growth during a recession. There are several nuggets of wisdom here that are well worth the read. 
Tifenn also shared that Amplitude’s ranking of the next hottest companies was of great interest, prompting the report to go viral. The list includes up-and-coming apps in categories like healthtech and fitness, with brands like <a href="https://www.usemotion.com/" target="_blank">Motion</a>, <a href="https://mercdev.com/portfolio/tonal" target="_blank">Tonal</a>, and <a href="https://www.gong.io/blog/mobile-app/" target="_blank">Gong</a> populating the company’s top 10 in North America.
“What the product report validates are the elements in the economy,” Tifenn said. “It shows how technology companies have a voice in what’s going on. When those companies deliver a great product, customers respond. And the ones that really bet on their product make it to the list because it meets the needs of customers.”
<h2>A champion for diversity and advocacy </h2>
As our conversation drew to a close, I asked Tifenn about her open advocacy of the LGBTQ+ community, and her work to expand diversity within the technology sector.
“I’m an advocate by design,” she said, reflecting a bit about her wife and their bi-racial marriage, and how she built her confidence on that rock. Drawing on her personal and leadership strengths, she models advocacy and diversity in the workplace without forcing it, and it's evident that Amplitude's culture is conducive to supporting those bridges. 
Originally from France, Tifenn gave me a passionate account of the social and cultural conservatism that colored her upbringing. She came out while living in Singapore, where LGBTQ+ people have <a href="https://en.wikipedia.org/wiki/LGBT_rights_in_Singapore" target="_blank">struggled for equality</a> under a tacitly austere judicial system. In fact, prior to 2022, same-sex activities of any kind were illegal under a British colonial-era law called <a href="https://en.wikipedia.org/wiki/Section_377A_of_the_Penal_Code_(Singapore)" target="_blank">Section 377A</a>, which has now been repealed.
In a moving personal account, Tifenn shared a story about a cousin that was fiercely opposed to gay marriage. This family member ultimately chose not to attend her wedding. Rather than hold a grudge, Tifenn held steadfast to love and compassion over the years, which later lead to a reconciliation.
“When you show people kindness, they come around,” she said.
Indeed. We can all agree the world could use more kindness right now. And more leaders like Tifenn.
While the outlook for 2023 appears increasingly unsettled, Amplitude is focusing on the right people to face the challenges ahead. Maybe that's the right play. As an organization, they seem to understand that it's not just about the technology, but the people behind it – and the people it serves. 
I’ll end where I began by repeating Tifenn’s observation: we can’t put people in boxes. Perhaps by being careful and open, just as she suggests, we can unlock the real power of people to build better products and digital experiences.
And, if we're lucky, a better world.  
 
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Unlocking the Power of Products and People: A Conversation with Amplitude’s New CMO Tifenn Dano Kwan

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Composite headshot of Tifenn Dano Kwon with Amplitude logo

It’s happened to all of us: an online ad piques our interest in an item, and suddenly we’re debating a purchase.
Then, you link to the product’s <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/">e-commerce</a> store, only to find that it’s slow, unresponsive, or just bad. You refresh a few times and pray for a digital miracle. Maybe you browse a bit, holding your nose. But if you’re like many people, you give up and head to a competitor's site.
Many outside factors can impact an online purchase decision. Even if an item is lucky enough to make it to a cart, it’s frequently left for dead. You could chalk some of this up to pre-buyer’s remorse or other real-world distractions, but a new study from <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/">Storyblok</a> – a <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> provider – suggests that poor website design could be the culprit.
According to the company’s survey published this week, 60% of consumers estimated that on average, they abandon five purchases per year just due to poor website performance.
Five purchases may not seem like a lot, but collectively it adds up to billions in unrealized revenue, all due to a less-than-stellar website experience.
<h2>Bad websites mean big business losses</h2>
As Einstein once theorized, time = money. Or was that <a href="https://www.pinterest.com/pin/350999364678568583/" target="_blank">Gary Larson</a>?
Time is indeed the enemy of all websites, particularly those with transactional e-commerce experiences. It starts with performance, and according to the <a href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en" target="_blank">Lighthouse</a> keepers at Google, pages should ideally load on mobile and desktop in <a href="https://seattlewebsearch.com/2020/11/your-website-needs-to-be-faster-than-3-seconds/" target="_blank">less than three seconds</a>.
Storyblok’s study takes the time conundrum a step further, digging into a user’s behavior on a web page and how the design experience might further impact their likelihood of sticking around. Based on the survey, 42% of participants said they decide whether to remain on a page in less than 10 seconds, while 20% decide in less than five. That means websites don’t have a lot of time to impress shoppers and convert interest into purchases.
And what about those “extra” features some sites make a point to have? Well, put earmuffs on those chatbots because ease of navigation, faster loading speeds, and a simple web design matter a lot more to shoppers.
“Consumers want easy-to-navigate, intuitively designed, and fast-loading websites,” said Storyblok CEO and co-founder <a href="https://www.linkedin.com/in/dominikangerer/" target="_blank">Dominik Angerer</a>. “However, a lot of e-commerce websites are falling short. Five purchases per shopper in missed sales may not seem like a lot, but when you scale this up to the number of potential new customers businesses are missing out on, it becomes a very significant amount of money.”
<h2>Avoiding “website embarrassment”</h2>
A great UI/UX can significantly impact a website’s <a href="https://raoinformationtechnology.com/blog/importance-of-ui-ux-design-for-your-website/#:~:text=A%20high%2Dquality%20UI%2FUX,brand's%20offered%20items%20and%20services." target="_blank">trust and credibility</a>. That’s why leading brands invest significantly in design and usability testing, as well as enhancing accessibility to ensure digital equality.
Still, getting the digital gum off your shoes can prove daunting in a world littered with bad UX. Let’s say a consumer actually decides to proceed with a purchase on a poorly functioning website. It turns out that experience still gives them the “ick”– and they would rather forget about it.
According to Storyblok’s survey, 42% of Americans and 18% of Europeans revealed that on at least one occasion, they were too embarrassed to say where they purchased a product – all because the website was so poorly designed.
Maybe we call this… digital shame?
Kudos to Storyblok for uncovering this data point, which is both entertaining and alarming. All jokes aside, any company that might be the target of this shame isn’t just missing out on sales – it's damaging the reputation of its brand.
<h2>Leveraging headless CMS and composable commerce to improve website experiences</h2>
As talk elevates around a <a href="https://www.cnn.com/2022/10/02/business/global-recession-fears-explained/index.html" target="_blank">looming economic recession</a>, online shopping continues to be the gem in an otherwise rusting crown of retail. Outlooks are still trending upward, with 23% of those surveyed anticipating more holiday purchases online this year. Meanwhile, 51% of respondents are planning to make the same number of online purchases as last year.
To meet the shifting demands of online consumers, Storyblok sees technology as a key activator for improving the digital experience in an omnichannel world. This is crystallized by the rise of composable commerce and the need to meet consumers anywhere, anytime, on any device or form factor.
“Additional functionality is still an important factor in attracting customers, but it’s critical to get the basics right first,” said Angerer. “For example, by investing in a headless, composable commerce tech infrastructure, companies can set the foundation for a great, fast-performing user experience.” 
<h2>Shopping in a metaverse marketplace</h2>
<a href="https://www.solodev.com/metaverse/" target="_blank">The metaverse</a> has become all the rage in 2022, with leading brands investing heavily in AR/VR strategies – particularly when it comes to e-commerce. According to Storyblok’s survey, transactions in virtual and augmented reality environments might be gathering more attention.
In fact, 42% of respondents said they would be encouraged to make more purchases with an AR or VR experience. Surprisingly, that percentage rose to a whopping 57% when filtered to the U.S. market. That’s big news for retailers who are struggling to find new opportunities for growth.
The results of this study echo what we’ve heard over and over for years: consumers don’t just want products. They want experiences – and giving them what they want isn’t as hard as it might seem. New features aside, brands that provide a great UX with an easy-to-use, easy-to-navigate website and an abundance of payment options will make it hard for shoppers to say no, even if the storefront is in a virtual world. 
If e-commerce sites can KISS (keep it simple, stupid) and make up with shoppers, they’ll likely feel less “ick” at the bottom line. And investing in quality design and the right technology stack – including <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">composable, MACH-ready solutions</a> – can help keep the gum off everyone’s shoes.
<h2>About Storyblok</h2>
Storyblok is a headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Renault, and Marc O’Polo use Storyblok to manage and share their content with the world. Storyblok was named the #1 CMS for 2022 by G2.
 
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Storyblok Study Reveals Poor Website Performance Costs E-Commerce Companies Billions

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The holidays are right around the corner, and if the newest version of <a href="https://www.drupal.org/" target="_blank" rel="noopener">Drupal</a> is on your wish list, you’re in for a treat.
December will usher in the highly anticipated launch of Drupal 10, the open source CMS platform’s first release since 2020. Many industry experts have been preparing for months, and at CMS Critic, we had an opportunity to hear from <a href="https://pantheon.io/" target="_blank" rel="noopener">Pantheon</a> and several digital agencies about the upcoming release—and what has them excited.
<h2>Improvements for PHP, Symfony, and JavaScript</h2>
“We can’t wait to work with a new and refined version of Drupal that bakes in upgraded versions for PHP, Symfony and uses more modern Javascript,” said <a href="https://www.linkedin.com/in/markwestuk/" target="_blank" rel="noopener">Mark West</a>, engineering manager with TPXimpact. “This will all make it even easier to develop large complex websites. Additionally, there are lots of improvements for admins and users too. These include a better authoring experience using CKEditor 5 and UX improvements in the new Claro admin theme.”
West, along with <a href="https://www.linkedin.com/in/volker-baisch-17a0b52/" target="_blank" rel="noopener">Volker Baisch</a>, managing director of the BitBase Group, were each happy to see the changes made to jQuery through the update.
“Reducing reliance on jQuery will make a big difference—jQuery was great at the time, but these days, it represents a bit of a hurdle to adopting modern Javascript like React.”
Baisch agreed. “For developers, the upgrade to PHP 8.2 and the removal of jQuery are major steps towards improved performance—even if it comes here and there with some additional work,” he said. “And the seamless upgrade from version 9 to 10 is a great relief.”
<h2>Evolving website UX and digital experiences</h2>
In addition to applauding specific, updated features that accompany the release, some experts looked even more broadly for what the future might look like for Drupal sites.
“This new Drupal version should enhance Drupal’s significant influence on the future of the web,” said <a href="https://www.linkedin.com/in/alexandra-garcia-domenech-02921573/?originalSubdomain=es" target="_blank" rel="noopener">Alexandra García Domenech</a>, manager CMS with Hiberus Digital Business. “Upcoming new features will take Drupal’s usability and adoption to a whole new level. Currently [Drupal] is used by 1 in 30 websites in the world, and our goal is to significantly increase this number. With Drupal 10, the transition from just a CMS to an Open Source Digital Experience Platform (DXP) will be very close to completion and will allow digital agencies to create better sites quickly.”
West also expressed excitement over Drupal’s enhancements for accessibility and internationalization.
“The support for better accessibility and internationalization will be very useful in the future, along with paving a path forward as a headless CMS taking an API first approach with better GraphQL support.”
<h2>A fond farewell to Internet Explorer</h2>
There’s no question that Internet Explorer—Microsoft’s legacy web browser—has been a thorn in the side of many SaaS platforms from an interoperability perspective. As Microsoft Edge supplants the retiring property, many platforms like Drupal are leaving it behind.
<a href="https://www.linkedin.com/in/scottlmassey/" target="_blank" rel="noopener">Scott Massey</a>, managing director of international markets at Pantheon, thinks this update to Drupal 10 is a noteworthy move for the CMS, one that will pay dividends around efficiency and performance.
“Removing support for Internet Explorer might not sound like the biggest change, but it will free up time spent working on legacy tech,” Massey said. “Because it does not have to look at backward compatibility with IE, Drupal 10 will require less time spent on outdated browsers.”
<h2>What’s next for Drupal?</h2>
While Drupal 10 is still fresh from the beta launchpad, Massey is already looking ahead—and sharing what he would like to see in the next release.
“I’d like a first-time user to have better choices in the look of their site from the start,” Massey said. “The theme marketplace has become inscrutable, and it’s a subtle barrier to entry for organizations who might choose Drupal for a proof of concept or a small site. I am hoping the project browser makes it easier for those new to Drupal to get a site launched first—then discover the amazing possibilities over time.”
Domenech echoed that sentiment. “For a newcomer to the Drupal community, it is often difficult to choose between a number of modules offering similar functionality. Another area for improvement would be a more intuitive rating system than the current one.”
<h2>Unwrapping a new release for the holidays</h2>
The anticipation for the new release is obvious, but experts also called attention to Drupal’s longstanding commitment to being an effective CMS authority.
“For me, Drupal remains one of the most powerful tools for organizations, not because of any particular new features (which are all well and good, keep them coming!), but because of its core data model,” Massey said. “I believe ‘the journey is the destination,’ and I have seen Drupal implementations that have helped companies better understand their organizational structure, data, content, and the interactions between all three. It is an unexpected and transformative by-product of carefully rethinking the CMS as the hub of how people communicate internally and externally. It’s part of the magic of Drupal that’s kept me around for over a decade now.”
With new features and enhanced functionality on the way, it is easy to see why users think Drupal 10 will make this a “December to remember.” We’ll be watching to see how Patheon and digital agencies around the globe leverage Drupal’s next wave of capabilities in 2023 and beyond, particularly as composable solutions continue to gain ground across the market.
<h2>About Pantheon</h2>
Pantheon is the platform for extraordinary websites, running sites in the cloud for customers including Stitch Fix, Okta, Home Depot, Pernod Ricard, and The Barack Obama Foundation. Modern organizations choose Pantheon to empower their digital teams to continuously optimize and innovate to deliver more engaging digital experiences. Using Pantheon’s WebOps platform, developers, marketers, and IT are empowered to work together to develop, test, and release website changes quickly and reliably, knowing their sites will remain stable and secure – even during the biggest traffic spikes.

What Do Industry Experts Expect for the Drupal 10 Launch? Here’s What They Told Us

There were no crystal balls at last week’s <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">MACH Alliance</a> board meeting – at least none we could spot. But there were still quite a few salient prognostications being conjured during an unscripted Q&amp;A with select partners and media.
Moderated by <a href="https://www.linkedin.com/in/holly-hall-4b14a945/" target="_blank" rel="noopener">Holly Hall</a>, managing director of the MACH Alliance, the lively discussion covered a range of pertinent topics, namely the economic slowdown looming over 2023.
CMS Critic was invited to listen in on the roundtable, which featured <a href="https://www.linkedin.com/in/casper-aagaard-rasmussen/" target="_blank" rel="noopener">Casper Rasmussen</a>, MACH Alliance President and Global SVP of Technology at Valtech, as well as three MACH Alliance Executive Board Members: <a href="https://www.linkedin.com/in/gordana-vuckovic/" target="_blank" rel="noopener">Gordana Vuckovic</a>, Chief Revenue Officer at Vue Storefront; <a href="https://www.linkedin.com/in/jon-panella-b616911/" target="_blank" rel="noopener">Jon Panella</a>, Group Vice President at Publicis Sapient; and <a href="https://www.linkedin.com/in/tareknseir/" target="_blank" rel="noopener">Tarek Nseir</a>, Head of Digital Engagement, EMEA at EPAM Systems.
<h2>Revolution meets recession</h2>
The roundtable kicked off with two earth-shaking words: economic downturn.
Of course, this subject is on everyone's mind, particularly those in the technology sector where jobs are already being shed by the likes of <a href="https://www.marketwatch.com/story/meta-follows-twitter-in-making-major-job-cuts-11668028132" target="_blank" rel="noopener">Amazon and Adobe</a>. Are these the canaries in the proverbial coal mine?
While many economists have been chattering about an impending “chill” on the horizon, the Wall Street Journal is now forecasting a <a href="https://www.wsj.com/articles/economists-now-expect-a-recession-job-losses-by-next-year-11665859869" target="_blank" rel="noopener">63% probability that the U.S. market tips into recession</a> in the next 12 months—which in turn could ignite a global contagion.  
Despite the impending challenges, the discussion turned to the rising role of the CFO as an activator, particularly for B2B organizations looking to reduce costs and make critical decisions around operations. Inviting CFOs into the conversation is helping to accelerate and optimize delivery—which is ultimately driving the customer experience.
As Jon Panella pointed out, one of the biggest impediments to businesses and manufacturers in 2022 has been the constant disruptions to the supply chain, which has impacted the customer’s expectation of same-day delivery. Despite significant technological advances around supply chain visibility, the lack of access to resources continues to be a drag on businesses as they plan for next year.
<h2>MACH is accelerating composable transformation</h2>
According to Tarek Nseir, the pace of transformation is accelerating across the enterprise. In B2B specifically, he is seeing signs that businesses are adjusting their operating models to be more composable—and that MACH is becoming a force.
Casper Rasmussen echoed this, stating that in the B2B space, there’s a growing degree of MACH preference and that buyers are looking for services. He went on to say that the MACH Alliance is providing a “rubber stamp” for customers, allowing MACH vendors to achieve greater traction.
“We will continue to provide innovation and optimization for the buyer’s journey,” said Rasmussen.
He also talked about the continued development of tools to aid in the decision-making process, improve TCO, and help organizations understand the costs of composable versus a single monolithic vendor.
<h2>Enhancing the investment in education </h2>
There was broad consensus amongst the group on the Alliance’s investment in education, from skills training to enablement. As Rasmussen noted, this is about “helping companies from within” to improve their internal dynamics.
Gordana Vuckovic also noted that education is a key activator for transformation—but that it needs to be sustainable. The problem in the past, she said, is that experts can provide consulting and guidance but ultimately disengage from the relationship. Organizations need persistent access to knowledge in order to make MACH and composable strategies attainable.
According to Nseir, there has been an enormous deficit in education for B2B companies in particular. Panella agreed: “Being part of the MACH Alliance is a must,” he said. “Clients are coming in, asking ‘how can you help us follow the path?’”
<h2>Differentiating with composable</h2>
As Panella pointed out, the scope of composable offerings from ISVs and vendors has become more mature, allowing them to scale their products and services with greater ease—much like traditional monoliths. This seems to translate into a more bullish view of growth for the composable category in 2023.
But what’s driving platforms, agencies, and integrators to embrace composable? According to the group, the ability to innovate and test quickly has had the most dramatic impact. Companies don’t know which models are best, so composable solutions are streamlining the lifecycle of spinning up and down and delivering almost anywhere via headless and microservices. Because this can be replicated over and over without the rigors of “rip and replace,” the entire process becomes much more efficient.
Rasmussen also spoke about the need for differentiation through composable, and how MACH has helped organizations pivot along the way. He went on to espouse the benefits of more meaningful personalization behind products and brand experiences that enhance loyalty and equity.
<h2>B2B versus B2C and tracking the “iterations”</h2>
There was some pointed discussion around the challenges facing B2B organizations and the adoption of MACH and composable. As a matter of context, it was suggested that most B2C companies might be on their third “iteration” of a strategy or stack, while B2B organizations are still on a first or second wave of transformation. This is likely why Alliance members haven’t seen as much greenfield opportunity in B2B (as of yet).
Despite the lag, the group did point out that B2B organizations tend to have better data than their consumer counterparts, enabling them to build better experiences around products. The standout observation: B2Bs have known customers, but not the required tech stack.
The group also talked discussed the opportunity event horizon for businesses to embrace MACH. Even those companies tethered to a years-long contract with a monolithic platform can start small and build inroads toward more advanced architectures in the future.
Their advice? Don't get stuck looking at the larger view. Instead, think in “smaller chunks.”
<h2>MACHifying more of the stack</h2>
One question posed to the roundtable was about traditional monolithic platforms becoming more composable. Prompting the discussion was <a href="https://www.cmscritic.com/reviews/salesforce-cms-review-evolving-a-crm-powerhouse-into-a-dxp-challenger/">Salesforce</a>, which launched its <a href="https://www.ziffity.com/blog/salesforce-composable-storefront/#:~:text=In%20August%20this%20year%2C%20Salesforce,while%20increasing%20engagement%20and%20sales." target="_blank" rel="noopener">Composable Storefront</a> in August. A fully-customizable, <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless</a> digital storefront, the new service allows users to make changes on their eCommerce site with greater speed and flexibility.
The solution seems to fit a more composable mold (it's in the name, after all). But does it meet the MACH threshold? 
The other specific example they pondered was ERP, and whether companies like <a href="https://www.cmscritic.com/sap-drops-8-billion-to-buy-qualtrics/">SAP</a> would evolve their architectures to become more composable—or face competitors with MACH-oriented offerings.
Rasmussen replied, suggesting that these layers of the stack continue to reign as monoliths because there has been no other place for planning and resource data to live within the stack.
“Now with MACH, we have a place,” he said.
<h2>To be MACH or not to be, that is the question</h2>
The group also reflected on the efforts of other DXPs like Salesforce to position themselves as composable players in the market. When asked if these platforms might fit the MACH mold and become Alliance partners, Rasmussen reinforced the guiding principles of the organization, which mapped to his comments in a <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">previous interview</a> we conducted a few months ago.
“There are key qualities and attributes that need to be present,” he said. “[These organizations] are not there yet.”
This spurred further comments from the group about the key differentiators between MACH and composable. While the MACH Alliance believes fully in composability, the movement falls short of the specific tenants crystallized by the Alliance charter. As John Panella pointed out: “All MACH solutions are composable, but not all composable solutions are MACH.”
That may be true. But continuing to clarify the differentiators must be a central focus, particularly as more organizations seek guidance on their composable journey.  
<h2>Key Takeaways</h2>
It doesn’t take a crystal ball to see that education will be the most critical initiative for the MACH Alliance in 2023. While issues like orchestrating the data layer or finding skilled practitioners will remain persistent challenges, it’s clear that teaching and leading are the essential tools for driving greater adoption.
While many organizations are predicting less-than-rosy economic conditions over the next 12 months, the MACH Alliance sees opportunities for accelerating growth by decoupling the innovation cycle. For B2B companies and manufacturers that have struggled due to supply chain issues and unprecedented inflation, the move into MACH may seem daunting—but also ripe with possibilities.
On a final note: holding these open roundtables is applause-worthy. It speaks volumes about the Alliance’s commitment to its members and provides a layer of transparency to the broader market. It also underscores the deeper mission of supporting MACH at a community level, where a "rising tide lifts all boats."
<a href="https://www.linkedin.com/in/kellygoetsch/" target="_blank" rel="noopener">Kelly Goetsch</a>, Chief Strategy Officer at <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/">commercetools</a> and a leading voice within the MACH Alliance, once observed during a <a href="https://www.cmscritic.com/cms-kickoff-2023-brings-laser-focus-to-content-management-offers-sessions-with-industry-leaders/">CMS Experts</a> meeting that there might be a day when the Alliance is no longer needed—thus reflecting the market’s full pivot towards MACH. Until then, it will serve an essential role in helping everyone realize the promise of a composable future.

MACH Alliance Roundtable Focuses on Composability and Innovation as Economic Activators in 2023

MACH Alliance roundtable participants featuring headshots

<h4>The two-day conference will be held January 17-18 in St. Petersburg, Florida, and feature keynotes and workshops with leading global experts in the CMS field. </h4>
<hr />
If only there were a vendor-neutral conference dedicated to CMS...
That was the vision guiding <a href="https://www.cmscritic.com/critics/janus-boye/">Janus Boye</a> of <a href="https://www.boye-co.com/" target="_blank">Boye &amp; Company</a>, a leading peer group organizer, to create a new kind of live experience – one that focuses exclusively on Content Management Systems.
The <a href="https://www.boye-co.com/conferences/cmskickoff23" target="_blank">CMS Kickoff 2023 Conference</a> will offer attendees a fresh and unique perspective on the continuously evolving CMS space. The two-day event promises diverse opportunities for learning and networking, as well as keynotes from top industry speakers and thought leaders.
Aptly named a “kickoff” and held in January, the conference will look back at the previous year’s challenges and trends. But as Boye pointed out, event speakers will emphasize what’s ahead for the CMS community in 2023.
<h2>A program featuring global brands and industry experts</h2>
The CMS Kickoff 2023 will share learnings, insights, and best practices from leading brands that are utilizing CMS, including <a href="https://www.aetna.com/" target="_blank">Aetna</a>, <a href="https://dia.org/" target="_blank">Detroit Institute of Arts</a>, <a href="https://www.jnj.com/" target="_blank">Johnson &amp; Johnson</a>, and <a href="https://www.wellsfargo.com/" target="_blank">Wells Fargo</a>.
Attendees will also have an opportunity to hear from CMS industry experts like <a href="https://www.linkedin.com/in/deane/" target="_blank">Deane Barker</a>, <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, and <a href="https://www.cmscritic.com/from-legacy-to-composable-whats-the-best-way-forward/">Sana Remekie</a> (to name a few). These respected thought leaders will interpret market trends and discuss topics that range from <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> to digital experience composition.
<h2>Exclusively focused on CMS</h2>
Boye has long been a respected voice within the CMS community, conducting peer groups that tackle a range of topics. Along the way, Boye &amp; Company has built a global cabal of experts representing a multitude of vendors and integrators, and many have been yearning for a CMS event.  
“The CMS industry does not currently have a dedicated conference,” said Boye. “This event aims to change that while remaining focused on helping customers and ultimately moving the industry forward – without sales pitches.”
The CMS Kickoff 2023 will offer curated talks, workshops, and a “perfect mix” of presentations and discussions. Along with Boye &amp; Company’s legendary learning format and social events, the conference promises something for every CMS user, builder, or enthusiast – regardless of skill level.  
“Think of this conference as a mixture of world-class masterclasses, relevant lectures, enlightening discussions, high-impact learning, and down-to-earth networking,” said Boye.
<h2><img src="https://cmscritic.com/ms-content/uploads/2022/12/don-cesar.jpg" alt="Don Cesar Hotel image" /></h2>
<h2>Hosted at the Don CeSar Hotel in St. Petersburg, Florida</h2>
To top it off, the CMS Kickoff 2023 will be hosted at the legendary <a href="https://www.doncesar.com/" target="_blank">The Don CeSar</a> Hotel in beautiful St. Pete Beach – giving many attendees from around the globe an opportunity to leave winter weather behind and enjoy the Florida sunshine. Built in 1928 to resemble a Mediterranean-style castle and known as Florida’s "Pink Palace," the Don CeSar is the only historic hotel on Florida’s Gulf Coast.
CMS Kickoff will be held from January 17-18, 2023. Registration is now open, and you can visit the website to <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">explore the event</a>, <a href="https://lnkd.in/dy_cSrhe" target="_blank">see the speakers</a>, and <a href="https://www.boye-co.com/conferences/cmskickoff23/tickets" target="_blank">book your seat</a> today.

CMS Kickoff 2023 Brings Laser Focus to Content Management, Offers Sessions with Industry Leaders

CMS Kickoff featured image with palm trees and logo

<a href="https://www.cmscritic.com/kontent-ai-raises-40-million-to-bring-the-power-of-ai-to-content-management/">Kontent.ai</a>, an award-winning modular content platform, shared some big news yesterday that's reinforcing its ambitious growth plans. Along with stellar additions to its executive team, the company also announced a newly minted membership in the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a> and the opening of new offices in New York City.
In addition to covering the announcements, CMS Critic had a chance to ask <a href="https://www.linkedin.com/in/vojtechboril/" target="_blank">Vojtech Boril</a>, the company's Vice President of Growth &amp; Marketing, a few questions about the news.
<h2>Kontent.ai prepares to enter its next phase of growth with two key hires </h2>
The senior executives joining the Kontent.ai team are <a href="https://www.linkedin.com/in/olga-stuck-480207/" target="_blank">Olga Stuck,</a> who will serve as COO, and <a href="https://www.linkedin.com/in/montewilson/" target="_blank">Monte Wilson,</a> who has been named Head of GTM Strategy and Field Operation. According to the company's press release, these key executive appointments will serve Kontent.ai during a time of major growth and change, energized by a recent <a href="https://kontent.ai/blog/kontent-ai-has-raised-40-million-in-growth-capital/">$40 million growth capital</a> investment from Expedition Growth Capital.
With more than 20 years of experience in organizational development, Stuck has guided companies like Moravia IT and RWS Moravia through organic growth as well as acquisitions, scaling from 500 to 3,000 employees in 23 locations. “My mission is to help Kontent.ai scale and bring the organization to a new level while preserving our unique culture, relationships, and DEI at the center of what we do,” she said. 
Wilson's role at Kontent.ai is to fuel growth, developing innovative go-to-market plans and efficient sales and operational structures. Wilson's impressive pedigree includes successful builds, turnarounds, and rebuilds of organizations for companies like <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">Sitecore</a>, <a href="https://www.cmscritic.com/cms-monthly-recap-wordpress-acquires-parse-ly-siteimprove-releases-upgraded-accessibility-product-twilio-segment-releases-2021-cdp-report-and-more/">Oracle</a>, and <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>.
“Martech is a highly competitive business segment, so it is vital that you have the right product, the right team of highly talented individuals, and be with the right ecosystem of partners," said Wilson. "Kontent.ai is perfectly positioned for high growth, especially since composable, headless technologies are really taking off in the market. We have unique advantages that I’m certain will allow us to quickly separate from the pack and help customers realize the potential of this new space. The talent in this team and the capabilities of the product speak for themselves, and I’m honored to be a part of the Kontent.ai team,”
<h2>Kontent.ai joins MACH Alliance to deepen cooperation with other vendors and empower large organizations  </h2>
Another critical accomplishment for Kontent.ai is achieving <a href="https://kontent.ai/blog/kontent-ai-joins-the-mach-alliance/">membership in the prestigious MACH Alliance</a>, a group of more than 70 independent technology companies advocating for open, best-of-breed technology ecosystems. MACH architecture – which stands for Microservices, API-first, Cloud-native SaaS, and Headless – empowers organizations to adapt to customers’ changing behaviors and deliver results.   
A true cloud-native service since its inception, Kontent.ai meets the Alliance’s stringent certification standards, with its membership serving as strong validation of the platform’s impact and future vision. Becoming a member of the MACH Alliance will also allow Kontent.ai to deepen technology cooperation with other MACH vendors and deliver even more value to customers.
"Joining the MACH Alliance, Kontent.ai is pleased to shine a light on our long-standing dedication to MACH technology principles," said <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, CEO, Kontent.ai. "Our customers’ measurable success with our modular content platform is evidence of the transformative power of MACH, not only for engineering teams but also for global content teams.” 
<h2>Expanding Kontent.ai’s global footprint with an office in New York City </h2>
To meet increasing global demand, the company has opened another office in the U.S. to support its growing customer base on a local level. The new office – located in the iconic Chrysler Building in New York City – will serve as the main hub for all U.S. operations, enabling professionals at Kontent.ai to help US-based clients reach their ambitious goals.
According to the company's press release, the decision to choose New York City was reinforced by a successful New York-based session of the <a href="https://horizons.kontent.ai/" target="_blank">Kontent.ai Horizons conference</a> in November. The Kontent.ai team believes their presence in New York City will provide a great platform for establishing stronger and closer relationships with customers and partners. 
Kontent.ai's distributed team continues to work from multiple different locations around the globe, with offices in London, Amsterdam, Brno, Olomouc, Sydney, and previously Bedford, New Hampshire. On its mission to help people tell stories that change the world, the company is rapidly growing with new hires across engineering, sales, customer success, and other departments. 
<h2>Q&amp;A with Vojtech Boril, Vice President, Growth &amp; Marketing at Kontent.ai</h2>
Our CMS Critic editorial team had the opportunity to connect with Boril and follow up with a few questions regarding the company's recent announcements.
CMS Critic (CC): Large technology companies are announcing layoffs and adjusting expectations for 2023. With your recent investment news, Kontent.ai appears more bullish. That said, how do you see a potential recession affecting your new business strategy?
Vojtech Boril (VB): We keep a positive outlook for 2023 and plan to continue hiring across the board (for both commercial and technical roles). We can still see strong traction for Kontent.ai, and while the growth rate may slow down due to a recession (that would eventually impact every business), we're still confident that we will significantly grow year-over-year. 

CC: How will the new MACH Alliance membership help Kontent.ai better differentiate in what is becoming a more crowded space? Which vendors or categories do you see as key for growing your composable opportunities?
VB: Kontent.ai has always been focused on what we do the best: content management at scale. While the market is becoming more crowded, we strongly differentiate from other headless CMSs by providing key capabilities for business and marketing teams too, including real-time collaboration, superb content governance, or content collections. That being said, since we focus solely on content management (and do not plan to change this focus), it's critical for us to build strong relationships with other MACH vendors to provide customers with a composable DXP offering. We see the biggest partnership opportunities with vendors in areas of commerce (eg commercetools or Vue StoreFront), personalization (eg Uniform or Conscia.ai) and localization (eg Phrase or XTM Cloud).
CC: You mention an aggressive hiring strategy. Will more of the investment be made in specific regions like the new NA/NYC office?
VB: We're building and scaling Kontent.ai as a global, remote-first organization with office hubs in some critical locations. While our office in New York City is our main hub for North America, we're hiring across the entire US without any specified location requirement, as we aim to bring on the right talent. Over the next few years, we expect significant growth in NA, which is why the location is a focus for us from a hiring perspective, but we're also hiring in Europe (most significantly in the Netherlands, UK and the Czech Republic).
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Meet Bart and Vojtech at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Meet Bart Omlo and Vojtech Boril from Kontent.ai and mingle with CMS experts and users from around the globe at this exclusive event in beautiful St. Petersburg. 
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>. 
<h2>About Kontent.ai</h2>
Kontent.ai is a leading modular content platform that enables marketers and developers to plan, create, and deliver content at scale. Business teams collaborate daily in the intuitive authoring experience designed for governed content production and management, real-time reviewing and approvals, and modular content reuse. In parallel, developers leverage the total flexibility of the headless solution, best-of-breed technologies, and composable AI to deliver digital experiences via API to any channel. With hubs in New York, London, Amsterdam, Brno, and Sydney, Kontent.ai helps companies like Zurich Insurance, Algolia, Vogue, AC Milan, and Oxford University unlock the full potential of their content and connect with customers worldwide.

Kontent.ai Adds Key Executives, Joins MACH Alliance and Opens NYC Office: Q&A with Vojtech Boril

Kontent.ai logo against a black background

Are you looking to modernize your tech stack but feel hamstrung by your legacy systems? If so, you're not alone. Many organizations are in the same boat—stuck with old, outdated systems that are holding them back from taking advantage of newer, more innovative technologies.
<a href="https://www.gartner.com/en/articles/you-ll-be-breaking-up-with-bad-customers-and-9-other-predictions-for-2022-and-beyond" target="_blank">According to Gartner</a>, by 2024, 80% of CIOs surveyed will list modular business redesign, through composability, as a top five reason for accelerated business performance.   

So, what exactly is the problem with legacy architectures:
<ul>
<li>They are not composable; they don't have APIs to interact with other platforms</li>
<li>They are not scalable or stable and often have performance issues</li>
<li>They are difficult to maintain or update, increasing IT costs in both time and resources</li>
<li>Extensively customized and third-party elements of the application may no longer be supported</li>
<li>The system is no longer agile to emerging customer needs</li>
</ul>
Organizations are sitting on age-old infrastructure and applications, built over many years to meet the needs of their business. For that reason, these applications are not easy to replace. So, what options do organizations have to modernize?
<h2>Migration</h2>
Even though on the surface this sounds like the ideal solution, practically speaking, it's often very disruptive. The primary reason for this is the reliance on these applications and mission-critical workflows tied to them. They're powering many external or internal touchpoints and experiences, and you can’t afford to destabilize the backend these touchpoints so heavily rely upon.  
Integrations with various upstream and downstream systems and customizations have been made to the core capabilities of these systems to meet evolving business needs over the years. This means it’s not easy to find one system that can do everything that your legacy system does, even though it’s been put together with glue and duct tape.  
Finally, no one wants to spend the time and money needed for a migration project. Most organizations only invest in projects that will bring them immediate ROI. Complete system overhauls just don't fit into this model of business thinking because they take too long-term of an investment without any tangible benefits at first glance (and many end up costing more).
<h2>Re-Architect / Re-Build</h2>
This involves rewriting the legacy application from scratch. Similar to the migration option, this is also highly disruptive, time-consuming, and costly. If you do decide to go forward with a rebuild, you'll want to employ a composable strategy. However, chances are you will have a hard time justifying this approach to your steering committee.
<h2>Retain / Encapsulate</h2>
What if you could encapsulate your existing legacy system with a modernization layer? The idea here is to create a modern facade on top of your legacy systems to interface with modern applications while replacing pieces of the legacy system one small step at a time.
The “Strangler Pattern” is a technique for slowly replacing legacy systems with new ones. As the name suggests, the idea is to "strangle" the old system by gradually adding new features and functionalities on top until the legacy system is eventually replaced. This approach has several advantages, including that it doesn't require a complete rip-and-replace of the old system.
<h2>How the “Strangler Pattern” Works</h2>
There are two main ways to implement the <a href="https://www.techtarget.com/searchapparchitecture/tip/A-detailed-intro-to-the-strangler-pattern" target="_blank">Strangler Pattern</a>: top-down and bottom-up. 
With top-down strangulation, you start by creating a new system that mimics the functionality of the old one. Once this new system is up and running, you slowly start routing traffic away from the old system and towards the new one. Eventually, all traffic will be directed to the new system, at which point you can decommission the old one altogether. 
Bottom-up strangulation takes a different approach. Instead of starting with a brand-new system, you begin by identifying pieces of functionality that can be migrated from the legacy system to a new one without disrupting business operations. These migrated pieces are then wrapped in an API that exposes them to other parts of the system. This process is repeated until all functionality has been relocated to the new system and the legacy system can be decommissioned. 
This is the most practical approach organizations can employ to charge ahead toward digital transformation while maintaining stable operations. For instance, if you have a homegrown CMS, you create an API layer that encapsulates the legacy system and exposes only the content and functions that are required by the new customer experiences that you'd like to launch.
<h2>Legacy Systems Need More Than APIs </h2>
Okay, so you’ve added APIs to your legacy applications, so we should be good to go, right?  
Well, not quite. Legacy systems were never built to support today's traffic loads from modern touchpoints, and their infrastructure is weak—they can't keep up with the demand of your modern apps or websites. This means if you want these old apps running smoothly on an <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">API-driven</a> front end, they need something more: a fast-performing data layer that indexes what would have been stored locally in legacy applications.
What if you have multiple legacy systems that hold onto related data and you need these relationships to be exposed for the front-end experience? An example of this in an e-commerce domain would be a grocery brand with a product catalog, ingredients, and recipes that may all be stored in separate homegrown, proprietary, or legacy applications. This content from multiple systems may need to be connected before exposing it to an experience such as a product details page on an e-commerce website. 
Now, you can argue that we should be able to modernize each individual system with an API and then simply call the APIs from the front end and connect the data on the client side. This is theoretically possible, but it’s not sustainable. 
If you want to build multiple front-end applications relying on the same underlying data and business logic, especially if the frontends are built on several different frameworks, you have to repeat the same work every time, creating redundancies and inconsistent experiences. To make matters worse, what if the data in each of these legacy systems have gaps, inconsistencies, and inaccuracies? 
Adding APIs on top of bad data and content doesn’t solve this problem. After all, garbage-in means garbage-out.  
<h2>So, What’s the Best Way Forward?</h2>
I hope it is evident that a rip-and-replace or full rebuild are not practical solutions for legacy modernization. Piecemeal, step-by-step, replacement of functional components using the Strangler Pattern is definitely a more viable option. However, when you implement this pattern, you have to be aware that the system performance, scalability, and data unification are real concerns that must be addressed. 
What you need is a way to create a scalable, persistent, and API-enabled data layer that syncs with your legacy backends and is able to unify, normalize, and optimize the data before it is consumed by the front end. This data layer should be able to model the complexity of your data sources without shoehorning you into a pre-built schema of any sort. This not only removes the need to perform gymnastics on the front end, but it also ensures a separation of concerns in your experience stack.
At Conscia.ai, we provide an elegant solution to this problem with the DX Graph – and I invite you to learn more about our innovation at <a href="https://conscia.ai/" target="_blank">www.conscia.ai</a>.
<h2>About Conscia.ai</h2>
<a href="https://conscia.ai/" target="_blank">Conscia.ai</a> is an Experience Orchestration Platform that empowers digital teams to create personalized, omnichannel experiences in a composable tech stack. Conscia.ai offers two standalone products, the DX Graph and the DX Engine.
<h2>About the DX Graph™</h2>
One of the biggest roadblocks in the journey toward composability is legacy systems and data silos. If your data is trapped in one or more data sources that are not accessible via APIs, the DX Graph allows you to create an API-first modernization layer on top of your existing systems of record. Secondly, the DX Graph allows your digital teams to sync with these systems of record to create a 360 view of all your siloed content and data, where you can relate, search, enrich and distribute your data to downstream applications and touchpoints.
<h2>About the DX Engine™</h2>
With the shift towards headless and composable architectures, marketers have lost the ability to intuitively manage experiences; the control over who sees what content when, and where now falls squarely into the hands of the developer. The DX Engine puts marketers back in control to activate personalized and intelligent experiences on all channels from a centralized, intuitive interface. The DX Engine connects to all of the backend content and data sources (including the DX Graph) through real-time APIs and abstracts out the complexity of these integrations for business and marketing teams. 
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Join Sana at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads – including Sana Remekie's presentation, "The Journey from Monolith to Composable."
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>.

From Legacy to Composable: What’s The Best Way Forward?

sana-remekie

Composite image of Sana Remekie in front of arrow leading from "legacy" to "composable" with the Conscia.ai logo in the bottom right corner.

The composable revolution is upon us – and <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">Contentstack</a> is establishing its position as a frontline innovator.
Last week, the Content Experience Platform (CXP) category leader and composable architecture pioneer announced $80 million in Series C funding. <a href="https://georgian.io/" target="_blank" rel="noopener">Georgian</a> and <a href="https://www.insightpartners.com/" target="_blank" rel="noopener">Insight Partners</a> co-led the round with participation from <a href="https://illuminate.com/" target="_blank" rel="noopener">Illuminate Ventures</a>. Georgian’s Lead Investor Emily Walsh will join the Contentstack board along with Contentstack CFO David Overmyer.
“We look for high-growth companies with great leadership and a strong work culture," said Walsh. "We also love to help disruptors do what they do best. For all these reasons, we chose to double down on our investment. Contentstack’s ability to ensure customers are successful while also innovating at record speeds positions them as the leader in the CMS market. We are proud to co-lead this round and provide the Company with the support required for true category leadership.”
All three companies continue to grow their investment with Contentstack, contributing to a whopping $169 million raised thus far.
<h2>Powering the composable future with headless CMS</h2>
According to Contentstack, the company will use the infusion to support enterprise companies on their path to composable, helping them meet consumer demand for omnichannel and personalized experiences.
As the only <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> offering a solution to “integration hell” with <a href="https://www.contentstack.com/company/press/contentstack-launches-first-ever-no-code-automation-hub-making-composable-content-experiences-easy-for-everyone/" target="_self" rel="noopener">Automation Hub</a>, Contentstack delivers a viable path to composable for enterprises. By automating and streamlining hundreds of activities across technologies and vendors in real-time, enterprises can now more aggressively retire costly legacy content management systems (CMS). This also allows them to unlock digital experience innovation more broadly and realize a significantly greater return on investment (ROI).  
"We started Contentstack years ago because other solutions in the market did not meet the growing demand for cloud, omnichannel, and ease of working with other technologies," said Neha Sampat, Contentstack’s founder and CEO. "Embracing composable means embracing change, empowering teams, getting more bang for your buck, and continuing to win in a tough economic environment. With the best composable content platform and the industry's best customer care, Contentstack is determined to help companies on their path. For enterprises ready to challenge the status quo, Contentstack will not only be your ally every step of the way. We go beyond that – we won’t let you fail.”
The Company’s flagship <a href="https://www.contentstack.com/company/press/contentstack-expands-customer-support-launch-industry-first-cross-vendor-service-commitment-program/" target="_self" rel="noopener">Care Without Compromise</a> program ensures cross-vendor support in composable environments. With Automation Hub and Care Without Compromise, Contentstack is again at the forefront of the composable movement, which strives to set customers up for success in today’s rapidly changing business and technology landscape.
Reinforcing its commitment to composable, Contentstack is also a founding member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a>. Now with over 70 members, the independent non-profit organization helps enterprises understand, select, and evolve with best-of-breed technologies – so they can leave slow and expensive “monoliths” behind.
<h2>A growth streak built on composable</h2>
Since Contentstack’s Series B in June of 2021, it has seen explosive growth as more enterprises have adopted composable architectures at the center of their digital strategies. The company has grown to more than 400 employees and is approaching over 50,000 users in over 70 global markets. In the same timeframe, Contentstack also delivered a cloud-agnostic solution supporting both AWS and Microsoft Azure in the US and Europe.
Contentstack has also doubled the number of customers they serve and nearly tripled ARR, all while maintaining a 97% customer retention rate. Additionally, Contentstack has scaled its book of business with some of the world's largest brands. According to its press release, 42% of its new customers claim revenues greater than $1B, and 35% of them are publicly traded.
Contentstack also won six 2022 Comparably "Best Places to Work" Awards and was honored as an Inc. "Best Workplaces" in 2021. <a href="https://www.bizjournals.com/austin/" target="_blank" rel="noopener">Austin Business Journal </a>also named Neha Sampat one of Austin’s Best CEOs in 2022.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/" target="_self" rel="noopener">Contentstack</a> – the Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founder of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com/" target="_self" rel="noopener">http://www.contentstack.com</a>.

Contentstack Raises $80 Million Series C, Focuses on Accelerating the Path to Composable for Enterprises

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