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AI Agents Article

Progress Powers Its Vision for ‘Generative CMS’ with Agentic RAG and a Legacy of Innovation

matt-garrepy

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/nabilorfali">Nabil Orfali</a> is the founder and CEO of <a target="_blank" rel="noopener noreferrer" href="https://www.techguilds.com/">TechGuilds</a> and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/kajoo">Kajoo.ai</a> and a CMS Critic contributor.<hr /> I walked into <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a> expecting to talk about the future. Instead, both roundtable sessions I led ended up being about the present—and why it feels so uncomfortable. We weren’t debating whether agentic AI works anymore. That question is mostly settled. What we were really circling around was something harder to admit: Agentic AI is already delivering real value in CMS work, and we’re still operating like it isn’t. Across two sessions, with people who actually ship things for a living, a pattern emerged. Not optimism. Not fear. Something more pragmatic. A quiet acknowledgment that the technology moved faster than our operating models—and now there’s a gap. This “gap” matches what the macro research is now showing. <a target="_blank" rel="noopener noreferrer" href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai?utm_source=chatgpt.com">McKinsey’s 2025 global survey</a> reports 88% of respondents say their organizations use AI in at least one business function, up from 78% a year earlier—yet most organizations still report they haven’t fully scaled it across the enterprise. That “use vs. scale” delta is exactly what CMS delivery teams are feeling: experimentation is easy; operationalization is hard. <a target="_blank" rel="noopener noreferrer" href="https://hai.stanford.edu/ai-index/2025-ai-index-report?utm_source=chatgpt.com">Stanford’s AI Index </a>similarly describes business usage accelerating and investment continuing to rise, but with uneven ability to translate usage into a durable operating advantage.<h3 id="the-work-is-already-being-done-">The Work Is Already Being Done </h3>At some point during the first session, someone casually mentioned that their team was seeing over 70% acceleration on parts of CMS delivery. Another mentioned that entire categories of work—SEO metadata, image handling, accessibility checks, localization—were already largely automated. No one reacted. That’s when it hit me. If this were 2023, those statements would have stopped the room. In 2026, they barely registered. Not because they weren’t impressive—but because they were familiar. Agentic AI isn’t theoretical anymore. It’s doing the work. Quietly. Reliably. Often better than expected. And yet, no one in either session claimed they were running fully autonomous CMS delivery. Not because the agents failed—but because we don’t trust them enough to let go. Backing this up with measurable adoption and productivity signals: In real workplace data, generative AI has moved from novelty to routine. <a target="_blank" rel="noopener noreferrer" href="https://www.nber.org/digest/202412/workplace-adoption-generative-ai?utm_source=chatgpt.com">NBER reporting</a> on workplace adoption found 28% of employed respondents used generative AI at work, with 10.6% using it every workday (in the measured period).When AI is applied to repeatable knowledge-work tasks, controlled studies show consistent productivity lift. A widely-cited <a target="_blank" rel="noopener noreferrer" href="https://www.nber.org/digest/20236/measuring-productivity-impact-generative-ai?utm_source=chatgpt.com">NBER field experiment</a> in customer support found a ~14% productivity increase overall, with much larger gains for less experienced workers.In software development specifically (relevant because CMS delivery is often engineering-heavy), <a target="_blank" rel="noopener noreferrer" href="https://www.microsoft.com/en-us/research/publication/the-impact-of-ai-on-developer-productivity-evidence-from-github-copilot/?utm_source=chatgpt.com">Microsoft Research’s controlled experiment </a>found developers using GitHub Copilot completed a task 55.8% faster.Why this matters to CMS work: the roundtable outcomes were directionally consistent with these results: AI can compress the “execution time” of repeatable tasks dramatically, while the remaining bottleneck shifts to review, governance, and decision-making—the parts of delivery we historically underpriced or treated as overhead. <h3 id="autonomy-isn’t-the-goal.-confidence-is.-">Autonomy Isn’t the Goal. Confidence Is. </h3>One of the biggest misconceptions I still see is that “agentic” means autonomous in the absolute sense. Push a button. Walk away. Come back later to perfection. That fantasy didn’t survive contact with real CMS work. What did survive were more grounded patterns: <ul><li>Agents owning clearly defined tasks </li><li>Humans approving approaches, not outcomes </li><li>Sampling instead of exhaustive review </li><li>Reports instead of blind faith </li></ul>In other words, the same way we already manage junior team members. Someone made an offhand comment that stuck with me: “We already trust interns with production changes—we just pretend we don’t.” Exactly. Agentic AI doesn’t need blind trust. It needs earned trust, built through visibility, constraints, and feedback loops. That’s not a technology problem. It’s an organizational one. The numbers behind “trust” and why verification becomes the new work: A recent developer survey <a target="_blank" rel="noopener noreferrer" href="https://www.techradar.com/pro/devs-dont-trust-ai-code-but-many-say-they-still-dont-check-it-anyways?utm_source=chatgpt.com">summarized by TechRadar</a> reported 96% of developers don’t fully trust AI-generated code, and only 48% say they always check it before committing. This is a textbook recipe for “it looked right” failures—exactly what CMS teams fear when AI is allowed to change production content, templates, personalization rules, or SEO fields at scale. In enterprise workflow terms, verification isn’t hypothetical overhead. <a target="_blank" rel="noopener noreferrer" href="https://www.itpro.com/technology/artificial-intelligence/workers-are-wasting-half-a-day-each-week-fixing-ai-workslop?utm_source=chatgpt.com">A Zapier survey</a> (reported by ITPro) found that employees spend ~4.5 hours per week correcting poor AI outputs, and 75% reported negative consequences from AI errors. Translation to CMS delivery:  This is why the roundtable consensus emphasized guardrails like prompt templates, change reports, phased rollouts, and level-based verification (especially for higher-risk content domains like healthcare and legal). What teams want is not autonomy—they want confidence at speed.  <h3 id="the-orchestration-shift-most-people-miss-">The Orchestration Shift Most People Miss </h3>The most technical, and most important, insight came up when we started talking about migrations at scale. Twenty thousand pages. Fifty thousand content items. If your instinct is to point a language model at that problem and let it churn through items one by one, you’re already in trouble. The smarter teams aren’t asking agents to do the work. They’re asking agents to design how the work gets done. Generate the migration scripts.  Define the mappings.  Set the rules.  Hand execution to observable systems.  Review structured output. That shift—from execution to orchestration—is subtle, but it’s where agentic AI stops being expensive and starts being scalable. And it’s where a lot of hype-driven implementations quietly fall apart. Why this is economically and operationally rational (with numbers): LLM usage at scale has two costs: compute/token cost and risk cost (errors propagated across thousands of assets). The roundtable conclusion—“agent writes the migration script; observable automation runs it”—is how you avoid both the token burn and the untraceable failure modes. This approach aligns with what we’re seeing in broader enterprise patterns: organizations are pushing AI “upstream” into planning, generation, and decision support rather than letting it “loop” through massive execution blindly. <a target="_blank" rel="noopener noreferrer" href="https://www.deloitte.com/az/en/issues/generative-ai/state-of-generative-ai-in-enterprise.html?utm_source=chatgpt.com">Deloitte’s enterprise GenAI research</a> similarly emphasizes that scaling requires process redesign and operating-model shifts—not just model access.How to make this real in CMS programs (the practical layer CMS Critic readers care about): This is where sampling and evaluation become the safety valve. The roundtable examples were concrete: validate a statistically meaningful sample (e.g., 500 checks out of 20,000 pages) and perform deeper validation for high-risk assets, then feed results back into the implementation agent. That pattern is how you get scale without pretending perfection. <h3 id="why-enterprises-still-hesitate-(and-why-they’re-not-wrong)-">Why Enterprises Still Hesitate (And Why They’re Not Wrong) </h3>Despite all the progress, enterprise hesitation isn’t irrational. In both sessions, the same concerns came up again and again: Where does our data go?  Who owns the outputs?  Can we run this inside our walls?  What happens when our knowledge trains someone else’s model? These aren’t edge cases. They’re core to regulated industries, global brands, and anyone whose CMS isn’t just a website—it’s institutional memory. Agentic AI adoption doesn’t fail because models aren’t good enough. It stalls because governance hasn’t caught up. And governance, unlike prompts, doesn’t improve overnight. Hard evidence that enterprise concerns are structural, not “fear”:  <a target="_blank" rel="noopener noreferrer" href="https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-privacy-benchmark-study-2024.pdf?utm_source=chatgpt.com">Cisco’s Data Privacy Benchmark Study</a> (surveying 2,600 security and privacy professionals across 12 countries) found: <ul><li>92% view GenAI as fundamentally different, requiring new techniques to manage data and risk </li><li>69% cite concern that GenAI could hurt the organization’s legal and IP rights </li><li>68% worry information entered could be shared publicly or with competitors </li><li>68% worry results can be wrong</li></ul>Why that maps directly to CMS:  CMS programs are high-leverage because they touch brand, legal disclaimers, product claims, regulated content, personalization logic, and customer data. That makes “data governance + auditability” not a checkbox, but the adoption gate. Your roundtable’s emphasis on self-hosting options and specialized models for regulated use cases fits what security leadership is explicitly signaling. <h3 id="the-conversation-everyone-is-avoiding:-pricing-">The Conversation Everyone Is Avoiding: Pricing </h3>Eventually, the discussion always comes back to money. Because once delivery gets faster—much faster—the old math breaks. If something takes five hours instead of fifty, but creates the same (or more) business value, what exactly are we charging for? This is where the room usually gets quiet. Hourly models don’t collapse because AI exists. They collapse because they stop making sense when execution is no longer scarce. The more honest agencies in the room admitted what many are thinking: delivery is becoming the cheapest part of the engagement. The value is moving upstream—strategy, discovery, integration decisions, governance, experimentation. AI didn’t take that value away. It exposed where it always lived. Evidence that pricing model pressure is real (and already underway): <ul><li>In professional services, pricing strategists are <a target="_blank" rel="noopener noreferrer" href="https://www.simon-kucher.com/en/insights/generative-ai-and-price-model-revolution-professional-services-think-golf-not-tennis?utm_source=chatgpt.com">explicitly calling out</a> that GenAI will force changes to “decade-old pricing models” because automation erodes the link between effort and value. </li><li><a target="_blank" rel="noopener noreferrer" href="https://www.tsia.com/research/slow-transition-value-based-offer-pricing?utm_source=chatgpt.com">TSIA’s research notes</a> the transition away from cost-plus remains slow but is actively moving toward consumption/value models, largely driven by customer expectations and new delivery economics.</li><li>Mainstream business outlets have also <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/sites/alisoncoleman/2025/06/06/in-the-ai-era-why-businesses-are-rethinking-their-pricing-strategies/?utm_source=chatgpt.com">begun documenting companies</a> rethinking pricing strategies in the AI era as automation changes what customers perceive as worth paying for. </li></ul>How this shows up specifically in CMS:  If AI compresses build time, agencies either (a) race to the bottom on price, or (b) reposition around outcomes: conversion lift, SEO gains, speed-to-market, governance maturity, experimentation velocity, localization coverage, and operational cost reduction. Your roundtables called out exactly this migration of value: strategy, discovery, roadmaps, SEO, integrations, A/B testing, conversion optimization. <h3 id="what-2026-is-actually-asking-of-cms-leaders-">What 2026 Is Actually Asking of CMS Leaders </h3>After two sessions, dozens of perspectives, and a lot of nodding heads, I don’t think the takeaway is dramatic. It’s uncomfortable, but simple:Stop asking whether agentic AI is ready.  Start asking whether your organization is. Because the teams succeeding right now aren’t the ones chasing autonomy. They’re the ones redesigning trust. And that turns out to be the hardest part of all. A final data point that frames the urgency:  <a target="_blank" rel="noopener noreferrer" href="https://www.bcg.com/publications/2025/are-you-generating-value-from-ai-the-widening-gap?utm_source=chatgpt.com">BCG has quantified</a> the “agentic” moment as a measurable category of value creation—estimating AI agents account for ~17% of total AI value in 2025, projected to reach 29% by 2028, and noting that more “future-built” companies are explicitly allocating budget to agents and deploying them earlier. That’s the competitive reality CMS leaders are walking into: not whether AI exists, but whether you can operationalize it faster than your peers—safely, observably, and with a commercial model that survives success.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:40.76%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Agentic AI Didn’t Fail CMS Teams. Our Expectations Did.

nabilorfali

<hr /> SEO is a hard-fought battle. Marketers spend a lot of time – and treasure – on manual audits, digging through spreadsheets and poring over tables just to make an incremental dent in performance. Meanwhile, they’re wrestling with the cognitive overload of juggling multiple tools across the stack, forcing swivel-chair moments as they gaze into a swarm of data.Of course, the <a target="_blank" rel="noopener noreferrer" href="https://www.forbes.com/sites/joetoscano1/2025/09/03/ai-is-destroying-seo-rank-now-requires-answer-engine-optimization/">seismic shift to AI answer engines</a> is compounding an already precarious challenge. Keeping content accurate, structured, and discoverable across both traditional search engines and AI-driven discovery platforms like ChatGPT is haranguing teams in a vice grip as website traffic withers on the vine – and institutional metrics go out the window.  But this is where <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/kontentai">Kontent.ai </a>is building on its <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-cms-why-kontentais-vision-for-the-future-of-content-management-is-inspiring">“Agentic CMS” foundation</a> to deliver some relief. Today, the company announced a set of new workflows that are purpose-built to impact the cost and friction associated with these challenges. They’re designed to enhance not only traditional Search Engine Optimization (SEO), but the emerging and uber-critical practice of <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Generative_engine_optimization">Generative Engine Optimization (GEO).</a><h3 id="building-on-an-ai-vision-and-heritage">Building on an AI vision and heritage</h3>Kontent.ai has long embraced its artificial intelligence roots (it’s been part of the name since day one), but repositioning its value as an Agentic CMS speaks to its laser focus on AI and its impact on content management and operations. That gives it an edge for addressing the existential challenges that traditional SEO and GEO are presenting to brands and marketers.According to Kontent.ai’s VP of Customer Success, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/lukas-martinak/">Lukas Martinak,</a> something has changed in the CMS and digital world, and brands are feeling the heat. This came into crystal clarity at the recent <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff 26. </a>“There was one topic that kept coming up in almost every session and every hallway chat: GEO. Generative Engine Optimization,” he said. “Traffic is down, AI answers are up, and GEO has moved to the boardroom.”He’s absolutely right. Unlike SEO, the C-Suite is hyper-focused on GEO, making it a mission-critical imperative as zero-click searches and crashing traffic become the status quo. This is where Kontent.ai’s new workflows are aiming to make an impact. <h3 id="optimization-without-the-manual-madness">Optimization without the manual madness</h3>Like an intern that never stops for coffee breaks, Kontent.ai’s autonomous agents continuously analyze content for a bevy of issues that can impact SEO and GEO – detecting things like missing or inconsistent metadata, unclear structure, outdated terminology, and weak internal linking. Users can also prompt for an SEO analysis and recommendations across content like blog posts. <figure class="image image-style-align-center image_resized" style="width:67.69%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/seo-analysis.png" /></figure>Source: Kontent.ai But the automation goes even further. Instead of simply surfacing issues for manual follow-up, these intelligent agents can recommend improvements or even apply updates directly within Kontent.ai, mitigating the need for repeated audits and manual rework.  <figure class="image image-style-align-center image_resized" style="width:68.66%"><img src="https://cmscritic.com/ms-content/uploads/2026/01/image.jpeg" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure>Source: Kontent.ai According to Kontent.ai, some early but compelling use cases demonstrate the success of these new agentic workflows. For example, a global organization managing more than 400,000 content items used them to automate SEO metadata audits and implementation, cutting optimization time by as much as 80%.There’s more. When applied consistently across editorial workflows, Kontent reported that teams saw palpable results – including a 30% increase in organic impressions and expanded keyword coverage, all without increasing paid media spending.  As GEO surfaces as a business mandate, brands are rapidly adopting practices and channeling resources towards optimizing for AI visibility. Many of the agent-driven principles for SEO also support GEO, as they share structural and foundational tenets. With Kontent.ai’s automation, teams can help ensure these content structures are clear and concise for AI systems to interpret accurately – particularly as buyers are increasingly turning to generative search and AI assistants earlier in their discovery. It's worth noting that, unlike most modern SEO tools that are used after publishing, Kontent.ai embeds its optimization directly into the content model and enforces it universally. The net effect is simplification: agent-driven changes are validated against editorial governance, enabling teams to scale optimization without increasing operational complexity or risk. “As SEO and AI-driven discovery converge, optimization can no longer rely on manual effort,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/iannorton/">Ian Norton,</a> VP Marketing at Kontent.ai. “By embedding agentic SEO and GEO directly into content operations, we help teams reduce cost, improve performance, and stay in control at scale.” <h3 id="the-verdict">The verdict</h3>Kontent.ai continues to impress with its clear, elegant, and high-utility application of agentic AI across its platform. While many tools are introducing complexity, Kontent’s focus on real-world use cases for applying its agentic capabilities is a winning position as brands scrutinize the value of their AI tooling and investments. Adding these workflows is yet another example of how it addresses real problems that marketers and content editors face when managing the minutiae of SEO – and the emerging morass of GEO. My recommendation: Since demoing Kontent.ai’s earliest foray into agentic territory, I was instantly drawn to its concise framing of the problem and how its focused application of AI is the solution. That concise delivery is one of the key reasons why it won our “CMS Idol” competition at the <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">Boye &amp; Company CMS Kickoff 26</a>. With its headless heritage and composable posture, Kontent presents a great solution for enterprise-grade stacks that are leaning AI-forward and require speed and control at scale. During your demo, pay close attention to the real-world content management use cases that their agents are solving – it’s all the proof you’ll need. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a> <img style="width:40.76%" src="https://cmscritic.com/ms-content/uploads/2026/01/open-source-cms-26.jpg" /><h4 id="open-source-cms-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26">Open Source CMS 26</a></h4>October 20–21, 2026 – Utrecht, NetherlandsJoin us for the first annual edition of our prestigious international conference dedicated to making open source CMS better. This event is already being called the “missing gathering place” for the open source CMS community – an international conference with confirmed participants from Europe and North America. Be part of a friendly mix of digital leaders from notable open source CMS projects, agencies, even a few industry analysts who get together to learn, network, and talk about what really matters when it comes to creating better open source CMS projects right now and for the foreseeable future. <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/opensourcecms26/tickets">Book your tickets today.</a>

Kontent.ai Adds AI-Powered SEO and GEO Workflows, Accelerating Content Optimization and Enhancing AI Visibility

<hr /> These days, marketers have more data than ever at their disposal. Too much? I'll let you be the judge. But that’s not the pressing issue. The problem is making sense out of the sheer volume and complexity. As humans, we can’t possibly weed through it all – which means we’re left with messy data, and even messier insights. It doesn’t take much to see an opportunity for AI to help mitigate these obstacles. But some of the same challenges exist: we end up with messy outcomes if the inputs aren’t clean and well-structured. On top of that, marketing data often exists in disconnected places, and that includes disparate platforms used to store data and run campaigns. Bridging these gaps requires some AI-juiced, Buzz Lightyear-level heroics, and that’s where <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/amplitude">Amplitude</a> comes in. The company already has a proven track record of helping companies build better products and digital experiences, imbuing its tools with AI agents to help teams analyze, test, and optimize UX faster than ever.Now, with the acquisition of <a target="_blank" rel="noopener noreferrer" href="https://infinigrow.com/">InfiniGrow</a> – a Tel Aviv-based AI analytics platform that helps teams measure, forecast, and optimize a marketing team’s impact on revenue – Amplitude is bringing a centralized platform approach to the problem by adding the <a target="_blank" rel="noopener noreferrer" href="https://infinigrow.com/company/">“new science of revenue marketing”</a> to its ecosystem. As I said, a big source of pain is that insights and decisions often live in separate places, but the combined resources of Amplitude and InfiniGrow will give stakeholders more actionable insights from their data. InfiniGrow’s agentic AI features can “fix” data foundations in a way that makes it more trustworthy, so it doesn’t sabotage your metrics, AI models, and decision-making.By unifying marketing, sales, and financial data, InfiniGrow can provide real-time visibility into what’s working – and why – across channels and customer journeys. Its analytics, attribution, and forecasting capabilities have been vital resources for understanding what drives results. It also provides a tableau for planning and optimizing budgets, evaluating scenarios, and making data-driven decisions with confidence.<a target="_blank" rel="noopener noreferrer" href="https://investors.amplitude.com/news-releases/news-release-details/amplitude-acquires-infinigrow-bring-revenue-analytics-marketers">According to the company’s press release,</a> InfiniGrow will help Amplitude evolve analytics from reporting on what already happened into insights that help teams measure, forecast, and optimize the impact of marketing on revenue. It brings both parts into a single, unified system, transforming analytics from a “backward-looking” snapshot to a “forward-looking” decision-making resource that turns data into actionable marketing recommendations. “InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/spenserskates/">Spenser Skates</a>, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently."<h3 id="powering-session-based-analytics">Powering session-based analytics</h3>Part of Amplitude’s stock in trade is its focus on session-based insights. Last year, it launched enhanced features like its <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/replay-it-again-sam-amplitudes-session-replay-everywhere-rocks-with-analytics-visualizations">Session Replay Everywhere,</a> which builds on its solid Session Replay capabilities. It closes the gap between quantitative and qualitative understanding, allowing users to go beyond a funnel and unpack the why behind the metrics to diagnose product issues and improve conversions. Within an enterprise marketing team’s DNA, analysts play a critical role in defining sessions, connecting customer journeys, and maintaining trust in the data. To strengthen that foundation, Amplitude is reinforcing its session-based analytics by elevating sessions to first-class citizenship across the platform and preserving session context over time. This ensures marketing actions are fortified by accurate insights and clearly tied to real business outcomes – which further eliminates the guesswork. With InfiniGrow, Amplitude can now provide marketing teams with more enhanced session-based analytics, starting with improved insights into context around user sessions – which provides the clearest view into customer behavior. Armed with this clarity, marketers can move faster and more confidently.InfiniGrow’s AI-powered marketing analytics will build on Amplitude’s foundation, helping teams measure, forecast, and optimize how marketing drives revenue. With advanced “what-if” analysis and scenario modeling, marketers can explore tradeoffs, test assumptions, and iteratively plan and allocate budgets using AI-driven forecasts. “We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/danielmeler/">Daniel Meler, </a>co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”<h3 id="the-verdict">The verdict</h3>Amplitude continues to make sage moves in the battle for better insights. InfiniGrow’s AI-powered offering is a slick complement and builds on Amplitude’s session-based capabilities in a potentially meaningful way. By smoothing out the hard data challenges, the combined power of both tools gives marketers even more control and confidence over the value of their data – and in a more proactive way. Analytics tools can’t be passive anymore. They have to be decision engines that help marketers move with confidence. Together, Amplitude and InfiniGrow are bridging session data with revenue outcomes, modeling future scenarios, unifying disconnected datasets, and empowering marketers to make choices based on informed predictions – not just guesswork.Amplitude was on a tear in 2025. Last July, the company <a target="_blank" rel="noopener noreferrer" href="https://amplitude.com/press/amplitude-acquires-kraftful">acquired Kraftful,</a> which culminated in the introduction of its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/read-the-feed-amplitudes-next-gen-ai-transforms-customer-feedback-into-actionable-product-insights">AI Feedback service</a> – which also pairs with its Session Replay capabilities. The company also introduced new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/amplitudes-new-web-experimentation-upgrade-gives-marketers-3x-faster-testing-and-more-control">Web Experimentation features</a> and a new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/amplitudes-new-mcp-server-and-open-beta-for-ai-agents-bring-behavioral-data-into-ai-tools">MCP server and open beta for AI agents</a> in October, giving companies access to its trusted behavioral data from within the AI environments they're already using.My recommendation: Sure, there’s always buzz with any new acquisition. But the value of this one isn’t lightyears away. Data volume will continue to explode, and making sense of it all is an enterprise imperative for 2026 and beyond. Teams need the best insights possible to make crystal decisions, and revenue analytics are fast becoming a key component. If you’re looking to better unify your insights and unlock the potential of revenue marketing, keep an eye on how this combined offering unfolds.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:30.06%" src="https://cmscritic.com/ms-content/uploads/2026/01/cms-summit-26-logo.jpg" alt="" /><h4 id="cms-summit-26"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26">CMS Summit 26</a></h4>May 12-13, 2026 – Frankfurt, GermanyThe best conferences create space for honest, experience-based conversations. Not sales pitches. Not hype. Just thoughtful exchanges between people who spend their days designing, building, running, and evolving digital experiences. CMS Summit brings together people who share real stories from their work and platforms and who are interested in learning from each other on how to make things better. Over two days in Frankfurt, you can expect practitioner-led talks grounded in experience, conversations about trade-offs, constraints, and decisions, and time to compare notes with peers facing similar challenges. Space is limited for this exclusive event, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmssummit26/tickets">so book your seats today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

To InfiniGrow and Beyond: Amplitude’s Latest Acquisition Promises Intelligent Revenue Analytics for Marketers

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/One_Battle_After_Another">One Battle After Another</a> is already garnering buzz as an Oscar contender. But there’s another battle brewing for the top spots in the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards">14th Annual CMS Critic Awards</a> – and you get to nominate the contenders!As usual, we’re not the Academy. During this contest, we put you in the judge’s seat, so you can tell us what CMS and related tools really blew your mind in 2025.Keep scrolling for more background and the house rules, but here's how it works in a nutshell: Make your nominations at <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/nominate">www.cmscritic.com/nominate.</a> We take the top five contenders across a range of categories, open that up to general voting, and announce the victors in late February.DiCaprio might steal the show on screen, but he doesn’t hold a candle to agentic workflows. Content is the real star of this action flick, and the CMS Critic Awards are an opportunity for you to sing the praises of the platforms that power your digital experiences.<h3 id="celebrating-the-content-community">Celebrating the content community</h3>If you’re not familiar, the CMS Critic Awards are an institution in the content management and digital experience industries. It unites rabid fans across the globe to rally around the tools they love – no small feat in today’s fleeting technology landscape. With well-established enterprise vendors and a plethora of open source platforms, CMS enjoys some of the most loyal user communities in the tech pantheon. That’s why we’ve had such incredible participation over the past 13 years, making ours one of the longest-running awards programs in our industry (you can check out<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/cms-critic-awards"> all the previous winners here</a>).While CMS is our North Star, we also make space for the expanded ecosystem of products. Over the last decade, we've seen the rapid rise of digital experience technologies, from pure-play to fully integrated. To that end, we include categories for e-commerce, digital asset management, and even product information management. If it's a system that manages content, we want to celebrate it.In a world where using technology can feel like fighting one battle after another, the CMS Critic Awards is proof that loyalty still lives – and people make all the difference.<h3 id="2025:-the-agents-cometh…">2025: The agents cometh…</h3>…and they’re still coming. Without a doubt, this was the year when AI shifted to an agentic gear, with nearly every CMS, DXP, and adjacent platform touting its advancements with agents (and in some cases, “super agents”). It was a rapid-fire news cycle infused with innovative announcements – and we covered some of the biggest shifts throughout the year.We traversed the world in 2025, from San Francisco to Hamburg, connecting with communities and following the rattle and hum of the content world. With hundreds of articles published over the last 12 months, there’s too much to cover – but here are a few highlights:<ul><li>Platforms made big moves this year, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/">Contentstack’s acquisition of Lytics</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/seasons-of-love-sitecore-symposium-2025-sings-putting-ai-and-marketers-in-the-spotlight">Sitecore’s launch of its new Sitecore AI.</a> We attended both conferences, reporting from the ground with exclusive interviews. </li><li>At every event – from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/joy-to-the-content-world-storyblok-brings-ai-innovation-and-human-connection-to-joyconf-2025">Storyblok’s inaugural JoyConf</a> to the <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-deep-dish-on-composable-6-tasty-takeaways-from-the-mach-alliances-2025-conference">MACH Alliance’s “The Composable Conference” </a>– agentic AI was a constant undercurrent, manifesting in a wide range of applications, use cases, features, and partnerships. </li><li>Analyst grids were rife with change as enterprise vendors like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizely-opal-fuels-marketers-with-powerful-ai-agents-via-googles-gemini-enterprise">Optimizely made headlines</a> with AI advancements and GEO-ready CMS capabilities. <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/rush-to-geo-adobe-to-acquire-semrush-for-19b-to-enhance-ai-search">Adobe’s acquisition of SEO darling Semrush</a> was big news, Progress shook things up with its new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/progress-powers-its-vision-for-generative-cms-with-agentic-rag-and-a-legacy-of-innovation">Progress Agentic RAG offering</a>, and <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/fight-the-cognitive-overload-brightspot-lights-the-way-to-productivity-with-its-evolutionary-cms-release">Brightspot launched</a> a game-changing release of its CMS.</li><li>Meanwhile, headless CMS players continued to drive innovation, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-headless-holodeck-joel-varty-of-agility-cms-on-warp-speed-demos-ai-and-the-next-generation-of-cms">Agility</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-cms-why-kontentais-vision-for-the-future-of-content-management-is-inspiring">Kontent.ai</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hygraph-studio-sets-sail-with-increased-content-velocity-and-new-asset-management-capabilities">Hygraph</a>, leveraging their native composability to accelerate new AI and agentic capabilities and a host of dynamite enhancements.</li><li>Open source was also a big part of the conversation. In the wake of last year’s <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/wp-engine-wins-an-injunction-against-automattic-is-the-wordpress-scorched-earth-campaign-over">“WordPress Debacle,”</a> we broke the news about the new <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/alls-fair-in-love-and-war-new-fair-package-manager-aims-to-bring-peace-to-the-wordpress-ecosystem">FAIR Package introduced at Alt Ctrl Org,</a> helping to shape a healing path forward. During our coverage of <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/sowing-the-seeds-of-love-umbracos-codegarden-2025-celebrates-20-years-of-community-and-innovation">Umbraco’s Codegarden event,</a> we saw notable traction in areas like orchestration, MCP, and more. And we were honored to help judge <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/awards">the TYPO3 Awards,</a> which featured some inspiring and ambitious entries.    </li><li>Along with our coverage of pure play DAM platforms like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/cloudinary">Cloudinary</a>, customer data was on our radar. From <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/hightouch-launches-high-performance-agents-to-help-marketers-move-10x-faster">Hightouch</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/treasure-data-brings-ai-marketing-cloud-and-super-agent-capabilities-to-aws-marketplace">Treasure Data</a>, we saw incredible use cases for AI and evolving roadmaps for agents at scale. More to come on that in 2026. </li><li>We featured lots of great research on a range of topics, from <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/agentic-panic-new-study-finds-ai-agents-in-production-face-infrastructure-and-reliability-challenges">agent system performance</a> to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/put-on-a-happy-cms-face-storybloks-facial-coding-experiment-reveals-how-ai-is-sparking-joy">facial coding experiments.</a> We also tracked some innovative new tools in areas like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/one-ux-to-rule-them-all-auxia-powers-customer-journeys-with-ai-agents-in-new-unified-experience">customer journey orchestration</a> while continuing to <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/the-complete-wordpress-accessibility-checklist-for-2026">shine a light on accessibility</a> and more exotic topics like <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/what-i-mean-to-say-a-practitioner-perspective-on-ai-semantics-and-content-evolution">semantics and content evolution.</a>  </li></ul>Much like last year, traditional category lines are blurring, and new monikers are entering the lexicon. Platforms now offer a wide range of tools and capabilities, particularly in the case of DXPs. But we're focusing on clear, well-established lanes – and as always, if you feel a single vendor can live in more than one category, it’s your choice to nominate it. <h3 id="be-kind-–-your-mother-might-be-watching">Be kind – your mother might be watching</h3>The CMS Critic Awards are intended to be fun and friendly. But they do, at times, get a little intense. Every year, we receive thousands of ballots. Users come together like wolfpacks, championing the platforms they love. We also intercept a number of, shall we say, “passionate” pleas, demanding to know why certain platforms were in a specific category, or why their tool wasn’t in the running. As always, we try to operate in a space of respect and integrity. Obviously, if a platform isn’t truly open source, it won’t be considered for “Best Open Source CMS.” But now more than ever, we're blurring the proverbial lines – and let’s face it, the analysts are also compounding the problem. So, our editorial team endeavors to stay out of the nominating process. As a reminder, we only take the top five in each category by nomination count, so anything below that won’t be featured in the final voting in February.To the victors go the spoils! Winners receive official badging, shout-outs on social media, and one month of upgraded status in our highly-trafficked <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products">Product Directory.</a> <h3 id="how-to-make-your-nominations-">How to make your nominations </h3>The good news is that it’s easy – and fun. Here’s how you can participate:<ul><li>Visit <a target="_blank" rel="noopener noreferrer" href="http://www.cmscritic.com/nominate">www.cmscritic.com/nominate</a></li><li>Fill out the required fields and enter the names of your nominees in each category. You don't have to include a nomination for every category – only complete the fields that you care about, and your ballot will be counted. Remember that you can nominate the same vendor in multiple categories.</li><li>Once completed, click the “Submit” button at the bottom of the form. </li><li>You can only nominate once, and companies or brands that offer incentives of any kind will be disqualified.</li><li>Spread the word! Remember to share and encourage others to participate, especially across your social channels.</li><li>Nominations close on January 25, 2026, so get out there and rally your communities! Once we tabulate the results, we’ll announce the top five for general voting in early February via email and social. </li></ul>We might call this a battle, but it’s really a lovefest for CMS – and you call the shots. So make your nominations today! <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a> <img style="width:30.13%" src="https://cmscritic.com/ms-content/uploads/2025/12/image-1765546475634.png" /><h4 id="umbraco-codegarden-2026"><a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Umbraco Codegarden 2026</a></h4>June 10–11, 2026 – Copenhagen, DKJoin us in Copenhagen (or online) for the biggest Umbraco conference in the world – two full days of learning, genuine conversations, and the kind of inspiration that brings business leaders, developers, and digital creators together. Codegarden 2026 is packed with both business and tech content, from deep-dive workshops and advanced sessions to real-world case studies and strategy talks. You’ll leave with ideas, strategies, and knowledge you can put into practice immediately. <a target="_blank" rel="noopener noreferrer" href="https://codegarden.umbraco.com/">Book your tickets today.</a>

The ‘Battle Royale’ Begins: Nominations are OPEN for the 14th Annual CMS Critic Awards!

cms-critic-staff

What is a CMS in 2026? Mark Demeny on AI, Content Supply Chains, and the Future of Content Management

Step into the AI ‘Time MACHine’: Jason Cottrell of MACH Alliance on what’s ahead in 2026

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

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Agentic panic? New study finds AI agents in production face infrastructure and reliability challenges 

Treasure Data Brings AI Marketing Cloud and ‘Super Agent’ Capabilities to AWS Marketplace

Forrester DXP Wave 2025: Welcome to 'The Agent Hunger Games.’ Are the odds in your favor?

<hr /> There’s a SCORM brewing, and a hard rain a-fallin’. While we do cover Learning Management Systems (LMS), we don’t talk as much about the content types or operations, which can be anything across the courseware category. Think of training modules that an enterprise might produce for its products, or videos for its “Day One” employee onboarding. Teams still need to create, edit, and publish this content with centralized control.But those modules often need to be shared across systems and platforms – and that’s where <a target="_blank" rel="noopener noreferrer" href="https://scorm.com/scorm-explained/one-minute-scorm-overview/">SCORM</a> comes in. And if you’re like most folks outside the confines of the learning and training fields, it’s a bit of an enigma.The acronym stands for Shareable Content Object Reference Model, and it’s effectively a set of technical standards that allows online or website learning content – as well as LMSes – to communicate with each other. It helps govern things like tracking a learner's progress, completion status, and scores.Before SCORM, content created for one LMS or website module might not work on another. It’s like the USB standard for hardware, ensuring that eLearning courses are portable, trackable, and compatible across different platforms, allowing you to create a course once and use it on any SCORM-compliant system. They’re typically packaged up as a ZIP file that can be uploaded to and tracked, which is essential for modern online training. But what about translating this content? Localizing for different markets? To put it lightly, it’s been a complex and manual process. Learning and development teams have to balance spreadsheets, vendors, and separate workflows for each asset. This approach slows the delivery of essential training, stymying go-to-market readiness. Now, you can find shelter from the SCORM, courtesy of <a target="_blank" rel="noopener noreferrer" href="https://www.smartcat.com/ai-agents/elearning-software/">Smartcat</a> – a leading AI platform for global content creation, localization, and automation that serves hundreds of global companies, including a quarter of the Fortune 1000. The company recently unveiled its new Learning Content Agent, which unifies all translation tools and workflows into a single platform, handling all assets with one workflow and zero manual effort. With the Learning Content Agent, L&amp;D teams can translate every asset within a course – including text, images, videos, and documents – in a single, automated process. This allows global enterprises to deliver high-quality, multilingual training faster and at a greater scale than ever before. The agent handles every course asset, from text and images to video and audio, in over 280 languages, with quality assurance available from Smartcat's marketplace of 500,000 professional linguists. <figure class="image image-style-align-center image_resized" style="width:69.36%"><img src="https://cmscritic.com/ms-content/uploads/2025/11/smartcat-screenshot.jpg" /></figure>Source: Smartcat website Smartcat’s new agent is the first solution on the market to automate every step involved in SCORM translation. The game-changer is its ability to translate and rebuild courses without the original project, unlocking years of legacy content that was previously impossible to update. <h3 id="complementing-lms-with-cms-and-dxp-translations">Complementing LMS with CMS and DXP translations</h3>Along with its learning content solutions, Smartcat offers a broader agentic platform, which features specialized AI agents that automate complex enterprise workflows across learning, marketing, and content operations. They also sport solutions for document, image, software, PDF, website, and media translation. According to <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/claireafoster/">Claire Foster</a>, Director of Content and Product Marketing at Smartcat, the Learning Content Agent now expands their capabilities, bringing powerful new functionality to Smartcat’s enterprise AI platform.“SCORM packages are notoriously complex, combining multiple file types like images, documents, and text that have traditionally required individual localization,” she said. “The Learning Content Agent now automates this process end-to-end in one simple flow, producing fully translated, LMS-ready packages.”Clair also shared how this is complemented by Smartcat’s <a target="_blank" rel="noopener noreferrer" href="https://www.smartcat.com/website-translator/">Website Translation Agent</a> by integrating with CMS and DXP environments to translate and update website content as part of a holistic learning strategy. Within many organizations, content teams that need to localize websites containing text, documents, and media face similar issues as learning teams managing SCORM files. They can leverage a similar workflow through Smartcat’s broader platform, which connects its agents across learning, marketing, and content operations. “Smartcat’s Website Translation Agent integrates with CMS and DXP environments to translate and update website content in multiple languages while preserving formatting and brand consistency,” she explained. “Together, they allow teams to maintain consistent terminology, style, and brand elements across training materials, websites, and other digital experiences. This integrated workflow makes it easier for organizations to manage multilingual content at scale while keeping learning and marketing content aligned.”<h3 id="powering-content-ops-for-learning-and-development-teams">Powering content ops for learning and development teams</h3>Smartcat’s Learning Content Agent delivers a comprehensive suite of features designed for global enterprise L&amp;D needs. This includes full SCORM automation, where you can extract, translate, review, and rebuild all assets within a SCORM package for direct publishing into any LMS.To simplify course management, L&amp;D practitioners no longer need to juggle multiple files for each language. The agent achieves this by exporting a single, multilingual SCORM package that contains all languages, ready for direct upload to any Learning Management System (LMS). Ongoing updates are also simplified; a single change in the source language is automatically synced across all translated versions.As previously stated, you can revive legacy content, allowing you to localize SCORM files without having to locate the original source files or access the source authoring tool. This enables in-context review and repackaging without being harangued by the legacy source.Smartcat also provides AI‑Powered quality and human expertise to help ensure consistent, compliant translations across all languages using glossaries, translation memory, and domain‑tuned AI, all enhanced by in‑context review and access to professional linguists. This is a key advantage when it comes to delivering trusted translations.Finally, Smartcat makes it easy with its multilingual packages and seamless updates. You can export a single multilingual file for all languages and automatically sync updates across all versions, making the whole process effortless. "Global enterprises can no longer afford to have employee expertise siloed by language. Our Learning Content Agent addresses this directly by transforming SCORM localization from a complex operational cost into a driver of business growth,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/fgottlob/">Falk Gottlob</a>, Chief Product Officer at Smartcat. “By automating the entire workflow, Smartcat enables global teams to accelerate time-to-competency, ensuring every member can perform at their best, from day one." <h3 id="pricing">Pricing</h3>Smartcat offers plans for organizations and agencies with different features. Both provide Basic and Enterprise tiers, with prices starting at $1,200/year for individual users and small teams. Jump up to Enterprise for global teams – where you start with six agents – and you’ll need to call for custom pricing. There are some nice granular benefits on the agency side of the ledger for multi-lingual content generation, AI human workflows, procurement capabilities, and API access. Definitely worth a tour as part of a demo to see how these features might suit your agency model for services across areas like marketing, e-commerce, and more. <h3 id="the-verdict">The verdict</h3>Smartcat is a great platform for turning content in any format into any language, from docs to video to complex websites and software. This makes it super extensible – and given its core agentic capabilities, it’s providing a solid platform for simplifying what used to be incredibly complicated processes for corporate teams that crave control, accuracy, and governance.To that end, Smartcat’s new Learning Content Agent is further evidence of its mission to streamline the complex topology of managing SCORM translations. Combined with its Website Translation Agent, L&amp;D teams can facilitate the translation of their learning content across all facets of their operations, from LMSes to website pages – all through one agentic resource.  According to Smartcat, its Learning Content Agent is already delivering solid results relative to speed and cost. Companies like <a target="_blank" rel="noopener noreferrer" href="https://www.smith-nephew.com/en/">Smith+Nephew</a> are using it to achieve 4X faster translation turnaround time for their highly regulated medical content, shrinking the SLA-mandated localization workflow from ten days to just two. Pretty impressive.Reliable translation is essential for global brands, and in a multi-channel world, Smartcat is making it easier and more predictable to deliver with precision while maintaining control and governance. You can check out Smartcat’s Learning Content Agent by requesting a demo, or you can <a target="_blank" rel="noopener noreferrer" href="https://www.smartcat.com/l/scorm-translation/">learn more here.</a> <hr /><h4 style="text-align:center" id="looking-for-more-guidance-on-smartcat?-talk-to-an-expert.">Looking for more guidance on Smartcat? <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/contact">Talk to an expert.</a></h4><hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

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