Articles - Page 5

Agentic AI for Agencies in 2026

bmckeiver

Shock and AI Awe: Sitecore Unleashes SitecoreAI, its Next-Gen AI-Powered DXP

matt-garrepy

JoyConf Stories: Netlify’s Matt Biilmann on the Power of the Storyblok Partnership

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Welcome to the 'Agent Ecosystem': MACH Alliance unites tech leaders to build the future of enterprise AI

<hr /> When I recently connected with <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/sandeep-menon-1087901/">Sandeep Menon</a>, we talked a lot about the customer journey. In many ways, it's a perilous trek for marketers. Kind of like scaling Mount Doom in The Lord of the Rings.But good prevails in that epic tale – and there's hope for downtrodden teams that are trapped by monstrous hoards of data. As co-founder and CEO at <a target="_blank" rel="noopener noreferrer" href="http://auxia.io/">Auxia</a>, Sandeep spends a lot of time thinking about ways to improve the marketer's magic across a growing expanse of channels and touchpoints. Auxia is part of that solution: an AI-powered platform that enables enterprise marketing and product teams to harness their first-party data to seamlessly orchestrate 1:1, adaptive, hyper-personalized customer journeys. Built by former <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/google-cloud-platform">Google</a> and <a target="_blank" rel="noopener noreferrer" href="https://en.wikipedia.org/wiki/Meta_Platforms">Meta</a> engineers and leaders, the Auxia platform is giving marketing teams the ability to unlock hidden signals from their data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work.Customer Journey Orchestration – or often just “Journey Orchestration” – has become a fixture in DXPs, marketing clouds, and CDPs. It’s a concept that’s found its way into myriad features, enabling brands to identify audiences throughout the buying cycle and connect relevant marketing campaigns that align with their behaviors.At the center of it all is data, the Gold Standard in digital currency that fuels the tailoring of customer experiences with real-time, AI-driven personalization. It also enables meaningful cross-channel coordination that can send proactive alerts or actions based on specific signals. This is where agents entered the conversation with Sandeep, because they’re having a profound impact on how Auxia is evolving the space. As he explained, his tool combines advanced infrastructure with agentic AI to seamlessly orchestrate hyper-personalized customer journeys. <figure class="image image-style-align-center image_resized" style="width:33.88%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761791281990.png" /></figure>Auxia co-founder and CEO Sandeep Menon. Source: LinkedIn “We’re really trying to be an agentic customer journey orchestration platform,” he said. “We are going from the ‘Old World,’ which is about static, rule-based systems, to one that is much more dynamic.”Now, Auxia is taking a major leap forward with its marketing platform, launching a new AI-native interface for marketers that brings decisioning, insights, and content generation together in one unified experience. The new interface addresses a central challenge for marketers that we’ve been talking a lot about recently: cognitive overload. The transformative design replaces complexity with clarity, so marketers can see their ideas, data, and creative work come together in a visual manner. Armed with enhanced strategic and holistic control, they can manage disjointed campaigns and design, optimize, and analyze every customer journey in a unified space. Auxia’s agentic capabilities are key to this, but it all feels streamlined and thoughtfully crafted, more like a ride-along co-pilot and less like another tool in the toolbox. And for marketers, less chaos means more calm. They don't need another unruly dragon to ride – but they do want the power to rule it all. <h3 id="harnessing-the-potential-of-ai-for-marketers">Harnessing the potential of AI for marketers</h3>Since launching in early 2024, Auxia has been on a meteoric rise. The scale-up has added several Fortune 1000 clients and delivered some astounding results. That led to <a target="_blank" rel="noopener noreferrer" href="https://venturebeat.com/ai/auxia-raises-23-5-million-to-tackle-enterprise-marketings-reacquisition-treadmill">$23.5 million Series A</a> funding round to tackle a huge gap in the marketing ecosystem: transforming raw data into personalized customer experiences.AI has been a core pillar for Auxia since its inception. When I spoke to Sandeep a few months ago, they were on the cusp of introducing new agents that were focused on enhancing various dimensions of the marketing experience. At that time, marketing teams were still dealing with fragmented experiences that lacked intuitiveness – where campaigns, assets, and insights were piled together without clear guardrails based on use case or objective.Like many modern enterprise software platforms, AI capabilities have been historically reactive in nature. Marketers needed to ask the right questions, rather than having an AI system that could proactively anticipate their needs. Again, this exacerbated the cognitive load – especially for teams juggling multiple campaigns.As Sandeep explained, the ideas for Auxia’s agents sprang from the needs of real marketers who have been hamstrung by these challenges, specifically the “black box” areas where data science needed to shine a light on the missing insight. Back in July, the company released an enhanced version of its <a target="_blank" rel="noopener noreferrer" href="https://www.businesswire.com/news/home/20250709871181/en/Auxia-Announces-New-AI-Analyst-Agent-to-Help-Marketing-Teams-Convert-Campaign-Data-Into-Revenue-Insights">AI Analyst agent.</a> Using a natural language interface, it provides marketing teams with high-speed insights into campaign performance. Before, it was hard to know why AI-powered campaigns were succeeding or failing without complex data analysis. Now, marketers can just ask Auxia’s agent for the answers.“One of my frustrations as a marketer was that I would launch, and I would have these systems doing stuff on my campaigns,” he said. “And then if I wanted to go back and determine what worked, or what didn't work, I had to rely on a data scientist or spend endless hours playing with Excel to find out. Now, imagine you can get those answers within a platform through a natural language interface. That's what prompted us to launch our Analyst agent, where you, as a marketer, can go in and interact with the data set and gain deep insights. So you don't need to rely on a data scientist or data engineer. We do it.”With Auxia’s new interface, teams have these agent resources in arm’s reach through a more unified experience, powered by agentic AI that’s helping them move from idea to execution with less friction. Built from the ground up with native AI capabilities, the console is designed to think and act alongside marketers – surfacing insights, suggesting actions, and automating complexity behind the scenes.<h3 id="a-unified-experience-that-streamlines-everything">A unified experience that streamlines everything</h3>One thing that immediately pops up for me is the elegance of Auxia’s new UX. It’s lightweight, intuitive, and makes it incredibly simple for marketers to navigate the ecosystem. You can access its agentic capabilities – like the Decisioning or Analyst agents – from one consistent, chat-based interface that modifies content based on your query. And rather than waiting for prompts, Auxia’s AI is humming constantly in the background, anticipating what you might need next. It surfaces insights and content recommendations automatically, cutting through the noise and reducing cognitive load.The console offers a reimagined home screen experience that brings campaign health, performance trends, and creative recommendations into a single view, helping teams take action faster. There’s also this concept of a “Spark,” which is a lightning moment of insight that agents uncover and proactively surface for marketers. You can review the insight daily from the dashboard, where it is ranked based on overall confidence. <figure class="image image-style-align-center image_resized" style="width:84.6%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/auxia-featured-2.jpg" alt="" /></figure>Auxia home screen featuring Sparks. Source: Auxia “One big shift that we are making is this whole idea of a Spark,” Sandeep described. “You have our Analyst agent working in the background, trying to understand and highlight insights that they are seeing. It will take an analyst team maybe days, if not weeks, to come up with insights like these, and then they would also need to know what to look for. Our agents are constantly working in the background, trying to determine what insights are relevant based on the current campaigns you're managing.”Drilling into the insights also provides recommendations, and you have the persistent presence of the “Ask Auxia” copilot for targeting natural language queries. <figure class="image image-style-align-center image_resized" style="width:84.97%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761772811781.png" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure>Detail view from a Spark. Source: Auxia Campaigns are now organized into core marketing workflows called Journeys that align with customer needs. This includes Evergreen journey, which are always-on journeys optimized for continuous AI decisioning – and Burst journey, which are time-bound campaigns where marketers can override and steer based on their desired experiences.<h3 id="availability-and-pricing">Availability and pricing</h3>Auxia’s new console is already rolling out to select enterprise partners, with general availability planned for Q4 2025 – so any time now. If you’re interested in early access or live demos, you can visit<a target="_blank" rel="noopener noreferrer" href="https://auxia.io/"> auxia.io</a>I asked Sandeep about pricing, which is a bit of an enigma. That said, this isn’t a standard model. As he explained, a typical engagement would involve going deep into a specific marketing journey or use case that an enterprise wants to transform, and pricing is based on the calculated volume of decisions and usage. In other words, it’s highly custom – so you’ll need to connect with their team for details.<h3 id="the-verdict">The verdict</h3>Customer Journey Orchestration is becoming an elevated imperative as marketers look for new ways to optimize and enhance their campaign performance. Enterprises are hungry to get personalization right – and the stakes have never been higher. Journey orchestration is bridging the gap, but AI is making it more effective than ever. Auxia’s pure-play solution is challenging some of the built-in features of other platforms. From a first-party data standpoint, it’s been handling security and privacy from day one with GDPR compliance and other features that help ensure governance. Sure, pricing is vague, but that’s part of the discovery process. That said, if you can fill the role that data scientists play to divine insights and automate decisioning, it could be worth its weight in gold. One thing I do like is the composable, agnostic nature of the product. As Sandeep indicated, they work natively at the cloud layer, and they’re able to play with CMS and enhance 1:1 personalization with content decisioning via their agents.“We connect to content management systems, where you can use our agents to determine what is the right content to showcase to somebody at a point in time in their journey to get them to the objective,” he said. The redesigned UX is something to marvel at. It’s clean, concise, and delivers the unified experience that Auxia was aiming for. For marketers, reducing those “swivel chair” moments and crushing cognitive overload is key – especially in a dark landscape drowning in data and apps. If that sounds a bit like Mordor, relax. Auxia might just be your one UX to rule them all.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

One UX to rule them all: Auxia powers customer journeys with AI agents in new unified experience

At CDP World 2025, Treasure Data Signals an Evolution from CDP to AI Marketing Cloud

<a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/critics/amit-aggarwal">Amit Aggarwal </a>is the founder and principal consultant at <a target="_blank" rel="noopener noreferrer" href="https://accessibilitypartners.ca/">Accessibility Partners Canada,</a> and a CMS Critic contributor. <hr /> In today’s digital world, accessibility isn't just a legal requirement – it’s a vital part of creating an inclusive online experience. Selecting the right content management system that aligns with the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/TR/WCAG21/">Web Content Accessibility Guidelines (WCAG)</a> is a key step toward achieving this goal. A well-chosen CMS makes accessibility an integrated feature rather than something added later.However, choosing the best CMS can be a complex process, especially when balancing functionality, design flexibility, and compliance. That’s why many organizations work with experienced<a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-consultant/"> web accessibility consultants</a> to ensure their CMS selection supports accessibility from the start, saving time and resources while making their website inclusive for all users.In this guide, we’ll explore the key factors to consider when selecting a WCAG-compliant CMS so you can confidently choose the best system for your website.<h3 id="understanding-wcag-compliance">Understanding WCAG Compliance</h3>WCAG compliance refers to following a set of guidelines developed by the <a target="_blank" rel="noopener noreferrer" href="https://www.w3.org/">World Wide Web Consortium (W3C).</a> These guidelines outline best practices for creating web content that is accessible to people with disabilities, including those with vision, hearing, cognitive, and mobility impairments.The WCAG standards are organized around four key principles (sometimes referred to as <a target="_blank" rel="noopener noreferrer" href="https://accessibility.umich.edu/basics/concepts-principles/pour">POUR</a>), and your choice of CMS can play a critical role in meeting these principles effectively:<ul><li>Perceivable: Information and user interface components must be presented intelligibly.</li><li>Operable: User interface components and navigation must be accessible by all users.</li><li>Understandable: Information and operation of the user interface must be clear and concise.</li><li>Robust: Content must be robust enough to be interpreted reliably by various user agents, including assistive technologies.</li></ul><h3 id="key-factors-to-consider-when-choosing-a-wcag-compliant-cms">Key Factors to Consider When Choosing a WCAG-Compliant CMS</h3> 1. Built-In Accessibility FeaturesA WCAG-compliant CMS should come with built-in accessibility features, reducing the burden of manual adjustments. These features often include (but are not limited to):<ul><li>Semantic HTML structure</li><li>ARIA landmarks</li><li>Keyboard navigability</li><li>Screen reader compatibility</li><li>Accessible forms and multimedia</li><li>Color contrast options</li></ul>Check to ensure whether the CMS actively supports WCAG standards and whether its core architecture is designed with accessibility in mind. Some platforms offer integrations with accessibility tools that address some of these requirements, but it's important to understand the interoperability of these products when delivering a compliant solution.  2. Customizability Without Breaking ComplianceA CMS should allow customization without breaking accessibility standards. While templates and plugins can enhance functionality, they can also introduce accessibility barriers if not built correctly. Choose a system that enables developers to integrate accessibility features directly into custom designs and templates without significant rework. 3. Accessibility Auditing and ToolsSome CMS platforms offer built-in <a target="_blank" rel="noopener noreferrer" href="https://accessibilityinnovations.com/website-accessibility-testing-services/">accessibility testing</a> and auditing tools. These tools allow developers and content managers to assess whether their content meets WCAG guidelines before publishing. Having such tools within the CMS can save time and ensure ongoing compliance. 4. Responsive Design CapabilitiesWCAG compliance also requires responsive design to accommodate various devices and screen sizes. Ensure your CMS supports responsive design principles and allows for adaptive adjustments without compromising accessibility. 5. Ongoing Accessibility SupportWeb accessibility is not a one-time task—it’s an ongoing commitment. Choose a CMS vendor that offers continuous updates and accessibility support. Accessibility standards evolve, and your CMS should adapt accordingly.<h3 id="tips-to-ensure-wcag-compliance-after-choosing-a-cms">Tips to Ensure WCAG Compliance After Choosing a CMS</h3>Selecting the right CMS is just the first step. Implementing and maintaining accessibility is a continuous process. Here’s a simple roadmap:<ul><li>Work with experts: Collaborate with web accessibility consultants with a proven track record to audit your current site and guide your CMS selection.</li><li>Choose accessibility-ready themes and templates: If you're working with a theme, make sure that it already meets WCAG standards and test it thoroughly to validate.</li><li>Train your content creators: Ensure your team understands accessibility best practices for creating inclusive content. Provide them with access to ongoing learning resources.</li><li>Test regularly: Use automated accessibility tools and manual testing to ensure ongoing compliance.</li><li>Stay up to date: WCAG standards evolve; your CMS and processes should adapt accordingly.</li></ul><h3 id="benefits-of-a-wcag-compliant-cms">Benefits of a WCAG-Compliant CMS</h3>Choosing the right CMS and maintaining accessibility offers significant benefits:<ul><li>Legal compliance: Avoid lawsuits and penalties related to accessibility laws.</li><li>Wider audience reach: Make your website usable for all visitors, including those with disabilities.</li><li>Improved SEO: Accessibility features often enhance search engine optimization.</li><li>Better user experience: Accessibility improvements benefit all users, not just those with disabilities.</li></ul><h3 id="final-thoughts">Final Thoughts</h3>Picking a WCAG-compliant CMS is a strategic investment in accessibility, user experience, and legal compliance. By focusing on features such as built-in accessibility tools, responsive design capabilities, and ongoing support, businesses can create inclusive digital environments that serve everyone.Early collaboration with web accessibility consultants can guide the CMS selection process and ensure that accessibility is embedded from the ground up. This not only benefits users with disabilities but also improves the overall quality and reach of your website. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

How to Pick a WCAG-Compliant Content Management System for Your Website

amit-aggarwal

<hr /> <a target="_blank" rel="noopener noreferrer" href="https://modelcontextprotocol.io/docs/getting-started/intro">MCP</a> (that’s “Model Context Protocol” if you have an aversion to acronyms) is becoming a posh objective for technology vendors up and down the stack – and digital analytics platforms are no exception. In the past few weeks, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/umbraco-accelerates-ai-transformation-by-appointing-senior-software-engineer-to-focus-on-mcp">I’ve already covered MCP</a> in multiple places. But my proximity goes back to late last year, when the noise around agentic AI and agentic commerce was steadily increasing. In a matter of months, we went from a handful of early-stage MCP servers (based on the standards created by <a target="_blank" rel="noopener noreferrer" href="https://www.anthropic.com/">Anthropic</a>) to tens of thousands. And there’s no slowdown in sight.The hype is well-founded. Along with the engineers I’ve connected with across CMS, DXP, CDP, and other platform categories, I personally competed in an AWS hackathon in July that required harnessing MCP for enterprise agent applications – so I know firsthand what the potential represents.This week, <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/products/amplitude">Amplitude</a> joined the growing chorus of Model Context Protocol believers with the release of its <a target="_blank" rel="noopener noreferrer" href="https://2b78cec6.streaklinks.com/Cn_nauWNjVaTJuhqDwH11l85/https%3A%2F%2Famplitude.com%2Fdocs%2Fanalytics%2Famplitude-mcp">Amplitude MCP Server</a> – and it sounds spot on. By leveraging MCP, the analytics leader is making its real-time behavioral insights available directly inside AI environments like <a target="_blank" rel="noopener noreferrer" href="https://claude.ai/">Claude</a>, the ever-popular <a target="_blank" rel="noopener noreferrer" href="https://cursor.com/">Cursor</a>, or any MCP client. The benefits here are almost self-explanatory, but here’s a great use case: A marketer queries in natural language something like “What features drove the most retention this month?” or “What caused the drop in sign-ups last week?” Based just on that, you can get instant answers via live Amplitude data. As Amplitude's Co-Founder and CEO <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/spenserskates/">Spenser Skates</a> said, MCP was made for data analytics. You can ask a vague question and have an AI model iteratively query Amplitude to find insights. Amplitude's MCP exposes all of its functionality so an agent can interact with it directly, allowing you to use Amplitude without having to know anything about its user interface or your data taxonomy.By having everything consolidated in one place, users can also reduce that dreaded “swivel chair” effect and the immense cognitive overload of switching between dashboards. With this heightened consolidation and control, teams can focus their time and energy on drilling into what customers like, where the bottlenecks are, and what actions might streamline the experience.“Behavioral context is one of the most critical inputs behind every great product and digital experience. The problem is, AI tools are only as good as the context they leverage,” explained <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/wadechambers/">Wade Chambers</a>, Chief Engineering Officer at Amplitude. “Amplitude already captures and organizes behavioral data across the full user journey. So by extending this into MCP-enabled environments like Claude, we’re giving AI direct, governed access to that data. This makes the context instantly available and marks a major step toward the insights-to-actions loop becoming automatic.”According to Amplitude, one of its customers, <a target="_blank" rel="noopener noreferrer" href="https://zip.co/us">Zip,</a> is already seeing results – scaling expertise, accelerating analysis, and uncovering opportunities that were previously hidden.“Amplitude’s MCP is a real game-changer,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/mpauly/">Moss Pauly,</a> Technical Product Manager, Data &amp; AI at Zip. “We’ve been able to embed our internal domain knowledge – how certain events are used to drive complex analysis – directly into an LLM’s context and have it interact seamlessly with Amplitude. It’s opening up access to cross-domain insights that previously only a few specialists could uncover. It’s a genuine step change in democratizing data across the organization.”<h3 id="building-an-agentic-strategy-to-power-analytics">Building an agentic strategy to power analytics</h3>Amplitude has been on an innovation tear as of late, adding <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/amplitudes-new-web-experimentation-upgrade-gives-marketers-3x-faster-testing-and-more-control">new web experimentation</a> capabilities with low-code, drag-and-drop editing, group cohort targeting, and self-service control.Earlier this summer, the company teased its forthcoming AI agents, which complement its MCP trajectory. This included a limited beta for its first series of AI Agents – intelligent assistants that continuously monitor product data, detect anomalies, and surface insights before teams even ask. With agents, teams can move faster, scale decision-making, and transform analytics into an ever-present system that drives growth proactively.Back in August, I connected with Amplitude’s <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/nithya-r-2a72794/">Nithya Rajendran,</a> a project manager working on the Web Experimentation and AI initiatives, about the frontier of Amplitude’s agentic investment. She provided some insight as to what kinds of functionality we can expect and the benefits. “Our Agents work in parallel with teams to tackle essential but tedious activities like monitoring data, spotting patterns and changes, watching user sessions, forming hypotheses, running experiments, shipping changes, and monitoring impact,” Rajendran said. “Our AI Agents are built directly into the platform to help automate these tasks, meaning work that used to take weeks can now take minutes."<h3 id="new-ai-agents-are-now-available-to-all-customers-">New AI agents are now available to all customers </h3>Last week, Amplitude’s AI agent beta program was opened to all Amplitude customers, with two AI Agents available at launch. The first is its Dashboard Agent, which analyzes dashboards and summarizes meaningful changes in trends, metrics, and issues proactively. With it, you can surface trends that require immediate attention and detect key week-over-week or month-over-month shifts.Amplitude’s Dashboard Agent also performs high-utility actions like root-cause analysis to identify segments or behaviors driving metric changes, giving marketers even more granular insight. It also enables follow-up analysis using natural language, generating new charts and answers automatically. You can also push these insights to Slack, email, or directly within Amplitude – so you have multiple channels to access the results.  <figure class="image image-style-align-center image_resized" style="width:82.77%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761595961580.png" /></figure>Amplitude's new agents will provide automated actions and insights. Source: Amplitude website The other agent that’s now available is targeted at Amplitude’s popular <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/replay-it-again-sam-amplitudes-session-replay-everywhere-rocks-with-analytics-visualizations">Session Replay</a> capabilities, a handy resource that I’ve written about previously. The new Session Replay Agent automatically analyzes session replays across funnels or event paths at scale. It also surfaces behavioral patterns, drop-offs, and friction indicators like rage clicks, dead clicks, and user errors.The Session Replay Agent provides end-to-end qualitative analysis, backing insights with a curated playlist of relevant replays for faster investigation. And like its Dashboard Agent companion, it shares insights proactively via Slack, email, or directly within Amplitude.<h3 id="availability">Availability</h3>According to the company’s press release, its MCP is now available to all Amplitude customers. One thing we can watch for as its AI Agents roll out is the introduction of deeper MCP integrations, which the company says we can expect over the coming months. You can <a target="_blank" rel="noopener noreferrer" href="https://amplitude.com/ai">learn more on their website.</a> <h3 id="the-verdict">The verdict</h3>Observability and insight are becoming paramount in the tidal wave of data and connected systems. AI is amplifying the volume of everything, and brands need more insight than ever – not only to assess and optimize their product performance, but to understand customer behavior as it responds to changes and market pressures. As buyers move to different channels like answer engines, marketers need to make sense of these seismic shifts.Amplitude continues to reinforce its position as a leading voice in the digital analytics space, providing self-service visibility throughout the customer journey. This is precisely the space where agentic automation and MCP are right at home, and can potentially impact productivity and improve outcomes in profound ways.I like the dimensions of these initial agents. Marketers need to be closer to their data than ever, so they can make meaningful decisions; there's just so much of it, and it's impacting their strategic agility. As such, these tools are focused on key challenges that marketing teams face – and if they deliver as promised, could provide significant value. We’ll be watching to see how the roadmap unfolds for other agents within the ecosystem, and how a deeper integration with MCP brings additional capabilities to the table.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:29.08%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761594434824.png" /><h4 id="typo3-conference-2025"><a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">TYPO3 Conference 2025</a></h4>November 25–27, 2025 – Düsseldorf, GermanyT3CON is the premier annual event for web professionals, developers, marketers, and decision-makers. Much more than just a TYPO3-focused conference, T3CON spotlights the latest trends, innovations, and leaders shaping the future of content management, covering everything from grassroots initiatives to new technologies, strategies, and success stories. The event is designed to empower businesses and organizations with the knowledge and tools they need to thrive in the evolving digital landscape. The conference culminates in an awards ceremony celebrating the best TYPO3 projects across various industries. <a target="_blank" rel="noopener noreferrer" href="https://t3con.typo3.com/">Get your ticket.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Amplitude’s New MCP Server and Open Beta for AI Agents Bring Behavioral Data into AI Tools

CMS Summit 26

Find out at CMS Summit 26, May 12 - 13 in Frankfurt, Germany

What's ahead for CMS in the agentic era?

#ffffff

Your Next CMS Decision Could Make or Break Your AI Strategy

katie-austin

Joy to the Content World: Storyblok Brings AI Innovation and Human Connection to JoyConf 2025

The AI X-Factor: MACH Alliance’s 'MACH X' and AI Exchange Hackathon Help Enterprises Face the Future

<hr /> We’re in the “All Agents, All the Time” era. You know it. I know it. And it’s not just the persistent media and marketing hype cycle. Agents are sometimes <a target="_blank" rel="noopener noreferrer" href="https://www.moveworks.com/us/en/resources/blog/what-is-an-ambient-agent">ambient by nature,</a> running continuously in the background to monitor event streams, anticipate needs, and act autonomously without waiting for direct user prompts.So they are, quite literally, doing their thing all the time. No coffee breaks, just constant workaholics – and that’s creating some incredible efficiencies for marketers and brands.We’re still in the early days of the “agentic revolution” (can I use that phrase?), but it’s already yielding some tangible results. I’ve been speaking to numerous agencies and enterprises over the last few weeks, and there’s a growing fervor surrounding agents and how they can be harnessed in meaningful ways.A lot of the discussion has revolved around the orchestration platforms needed to perform this job, and <a target="_blank" rel="noopener noreferrer" href="https://www.optimizely.com/ai/">Optimizely's Opal</a> is often at the top of the list. Designed with marketers in mind, Opal allows you to create AI agents for almost any use case imaginable and build intricate workflows that can impact your experiments, accelerate your campaign lifecycles, and drive more business.In my recent <a target="_blank" rel="noopener noreferrer" href="https://cmscritic.com/optimizelys-new-agent-orchestration-gives-marketers-a-magic-wand-for-building-custom-workflows">post-Opticon conversation</a> with Optimizely’s SVP of Product, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/kevinsyli/">Kevin Li,</a> we talked at length about the importance of customizable workflows, and how Optimizely has been doubling down on delivering an elegant and robust experience that really juices productivity.“As we talk to customers, they’re really excited about the whole workflow aspect,” he said. “How we get to the 10x, 20x productivity gains lies in workflow, so we're excited about the ability to build your own workflows with the agents themselves to actually go get more work done.”Expanding the scope and reach of Opal has clearly been a key objective for Optimizely, and now they’re tapping Google as a force multiplier. The DXP just announced that it is now integrated with <a target="_blank" rel="noopener noreferrer" href="https://cloud.google.com/gemini-enterprise?hl=en">Gemini Enterprise,</a> Google Cloud’s new platform that enables teams to discover, create, share, and run AI agents in a single destination. With pre-built and custom agents, drag-and-drop workflow design, and Gemini-powered reasoning, Opal can help teams scale marketing performance faster and with greater precision. The combined offering – available via the <a target="_blank" rel="noopener noreferrer" href="https://console.cloud.google.com/marketplace/product/optimizely-public/optimizelyopal?hl=en&amp;pli=1&amp;project=main-aura-293403">Google Cloud Marketplace</a> – will unify data across systems while Opal analyzes it to recommend and even execute personalized marketing campaigns.<figure class="image image-style-align-center image_resized" style="width:89.02%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761169863165.png" alt="A screenshot of a computer

AI-generated content may be incorrect." /></figure>Optimizely Opal in the Google Cloud Marketplace. Source: Google Cloud Marketplace "We're entering an era where marketing teams need more than just individual AI tools – they need orchestrated intelligence that can adapt, learn, and execute across their entire workflow," said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jessica-dannemann-93858936/">Jessica Dannemann,</a> Chief Partner Officer at Optimizely. “By bringing Opal to the Google Cloud Marketplace, we're making it easier than ever for businesses to access the AI-powered marketing capabilities they need to create exceptional customer experiences.”<h3 id="advanced-reasoning-powered-by-google-gemini-models">Advanced reasoning powered by Google Gemini models</h3>Gemini Enterprise is designed to bring Google's most advanced AI models to businesses to address a variety of workflows. It functions as a kind of central interface for users to interact with AI by querying company data, automating tasks using pre-built or custom AI agents, and creating content. Gemini Enterprise offers an array of features, including a no-code workbench for creating custom agents, secure connections to company data across different platforms, and a governance framework for managing agents and auditing their use. Powered by Google’s Gemini models, Opal’s integration will deliver powerful reasoning capabilities for sophisticated analysis of both text and visuals, powering marketers with essential insights to drive smarter, faster campaign decisions. <h3 id="giving-marketers-more-control-while-breaking-down-data-silos">Giving marketers more control while breaking down data silos</h3>By bringing their technologies together, Optimizely and Google Cloud are tackling two of the biggest challenges that marketers face: fragmented customer data and the difficulty of personalizing content at scale.Through Opal’s integration with Gemini Enterprise, marketers can break down barriers between search, assistance, and intelligent agents. Gemini Enterprise’s extensive network of third-party agents and data connections also allows Opal users to access a holistic view of customers, drawing information from various enterprise systems to enrich the marketing experience."Bringing Optimizely’s agent to Google Cloud provides customers with powerful new tools to advance their digital transformation goals,” said <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/daivu/">Dai Vu,</a> Managing Director, Marketplace &amp; ISV GTM Programs at Google Cloud. “We’re excited to expand our work with Optimizely and see how customers use the Opal agent technology to innovate and help marketers break down data silos.”<h3 id="harnessing-an-agent2agent-interoperability-architecture">Harnessing an Agent2Agent interoperability architecture</h3>Agents are starting to work together, and the real potential lies with these agent-to-agent interactions. With Optimizely and Google’s integrated offering, marketers can now harness the power of <a target="_blank" rel="noopener noreferrer" href="https://www.ibm.com/think/topics/agent2agent-protocol">Agent2Agent (A2A) capabilities</a> – unleashing an integrated library of tools that allow teams to design and execute automated, effective, and personalized campaigns at scale.Announced in April, <a target="_blank" rel="noopener noreferrer" href="https://developers.googleblog.com/en/a2a-a-new-era-of-agent-interoperability/">Google’s A2A protocol</a> marshals a standardized set of design principles from a wide range of industry-leading technology partners. The architecture enables seamless, real-time collaboration between AI systems, eliminating manual data transfers and allowing for complex, automated workflows. A2A focuses on core agentic functions, tight security, and the ambient ability to handle long-running tasks (they keep going and going). It’s also host-agnostic, so it can support agents regardless of how or where they are built.But A2A is also about collaboration, enabling agents to join forces. For marketers, this could mean skipping the Red Bull and instead leaning on agents to perform urgent tasks like industry research overnight – so they have the insights they need to develop rock-solid campaigns as soon as they start their workday. Opal debuted in the Google Cloud Marketplace in July. With this new integration, Optimizely and Google Cloud are deepening their collaboration with an A2A-powered architecture that enables real-time collaboration between the two AI systems. Opal itself runs on <a target="_blank" rel="noopener noreferrer" href="https://ai.google.dev/gemini-api/docs/models">Google’s Gemini models,</a> giving marketing teams powerful, advanced reasoning to analyze complex data and generate intelligent, personalized campaign recommendations.<h3 id="pricing">Pricing</h3>Optimizely Opal can be purchased through the <a target="_blank" rel="noopener noreferrer" href="https://console.cloud.google.com/marketplace/product/optimizely-public/optimizelyopal?hl=en&amp;pli=1&amp;project=main-aura-293403">Google Cloud Marketplace</a> via a Private Offer. That's cloud lexicon for contacting Optimizely’s sales to obtain a custom quote. Cloud marketplace listings can be somewhat nebulous at times (that's true of them all), particularly if the product isn't a direct SaaS or subscription model within your account. That said, the listing page does offer access to resources like tutorials and documentation to get things started. <h3 id="the-verdict">The verdict</h3>The hyperscalers have been a well for hydrating AI scalability, but Google in particular has been prolific with its Gemini foundation models (although recent outages aside, AWS Bedrock is making notable progress with its <a target="_blank" rel="noopener noreferrer" href="https://aws.amazon.com/ai/generative-ai/nova/">Amazon Nova models</a>). Optimizely already runs on Gemini, so that’s clearly accelerating the innovation arc and gaming the efficiencies.Regardless of the AI wizardry under the hood, the real key here is marketers – and Opal is already delivering the kind of frictionless, low-code, drag-and-drop workflow capabilities that are helping them unlock the value of AI. This new integration is evolving that value, connecting Opal’s marketing intelligence with Gemini Enterprise’s network of agents and data sources to provide a unified view of the customer journey. From a tactical perspective, the coordination between the two systems is giving marketing teams the ability to build and run personalized campaigns with greater automation, allowing them to focus on other tasks with creative or strategic imperatives. This, of course, is the real promise of AI: reducing the cognitive load for marketers, who are struggling to manage a multitude of tools in an ever-increasing stack of complexity. There continues to be a lot of AI washing out there, but Optimizely’s roadmap still looks promising in the Opal department, particularly within the scope of its <a target="_blank" rel="noopener noreferrer" href="https://www.optimizely.com/products/">Optimizely One</a> and CMP ecosystems. One of the smartest things they did to validate the use cases and outcomes with Opal was <a target="_blank" rel="noopener noreferrer" href="https://www.optimizely.com/insights/the-2025-optimizely-opal-ai-benchmark-report/">publishing a Benchmark Report</a> that details how marketers are actually using it – and where it’s paying off. The dimensions of this new integration are certainly worth a look if you’re in the “All Agents, All the Time” mode. I’m not sure it can deliver a four-day work week for marketers, but this integration could help lighten the load.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

Optimizely Opal Fuels Marketers with Powerful AI Agents via Google's Gemini Enterprise

<hr /> AI has already changed the way you work. You plan with it, write with it, maybe even build prototypes with it. Everything feels faster now, except your CMS.Somehow, the very system designed to keep digital experiences moving still takes hours, sometimes days, to bring ideas to life. Delays caused by complex workflows, overlapping handoffs, and unclear ownership continue to slow teams down.That’s the irony of the AI era. Companies pour resources into “AI-powered” tools, yet most don’t see the promised outcomes. AI has transformed how we generate content, but not yet how we deliver it. And nowhere is that gap more visible than in content management.AI in CMS should come with governance and outcomes, and that’s the vision behind <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Velocity</a>, Hygraph’s approach to bringing real, sustainable speed to content operations.<figure class="image image-style-align-center"><a href="https://hygraph.com/velocity-at-scale?utm_source=cmscritic&amp;utm_medium=blog&amp;utm_campaign=velocity&amp;utm_content=blog" target="_blank" rel="noopener noreferrer"><img src="https://cmscritic.com/ms-content/uploads/2025/10/velocity-at-scale-promo.png" /></a></figure><h3 id="the-hype-that-got-us-here">The hype that got us here</h3>AI may feel like a sudden revolution, but it’s been a long time in the making. Years of progress in data, computing, and accessibility have brought it to everyone’s fingertips.When Google introduced the transformer architecture in 2017, it changed the way machines understood language and relationships, paving the way for models like GPT. Massive open datasets, from Wikipedia to GitHub, gave those models real-world fluency. Cloud platforms and GPUs made training them feasible for more teams. Then, public APIs removed the final barrier, letting anyone integrate intelligence into their products.Once generative tools like ChatGPT and Copilot arrived, AI became part of everyday work. It started helping with content creation, design, code generation, and analytics. Headless CMSs became the proving ground for practical AI. With APIs at their core and content flowing through every channel, they sit at the perfect intersection of data, design, and delivery, exactly where AI can create real impact.<h3 id="the-promise-vs.-reality">The promise vs. reality</h3>AI promised to reinvent content management around three pillars: time to market, intelligence, and personalization.In theory, it sounded perfect. Teams could ideate, generate, and publish faster than ever. Content would be smarter, more adaptive, and more relevant. But in practice, most organizations haven’t reached that point. Around 71% still say they lack the structure and best practices needed to get tangible results from AI.The problem is coordination. AI accelerates creation, but it doesn’t automatically fix how teams collaborate, approve, and launch. In most organizations, content and development still run on separate timelines and tools, which means every update turns into a negotiation instead of a workflow. Without a system that manages all that complexity, the benefits stall.<figure class="image image-style-align-center image_resized" style="width:85.54%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761149163545.png" /></figure>Source: Hygraph Virtual Keynote. <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to see the full demo</a>.<h3 id="what-makes-an-ai-powered-cms-work">What makes an AI-powered CMS work</h3>AI can write, tag, translate, and analyze at impressive speed. But speed alone isn’t the metric that matters. <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/ai-content-management">A modern CMS needs to make that speed reliable</a>.That means <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/ai-content-governance">putting governance first</a>: defining who can use AI, what it can change, and how every action is reviewed. It means designing collaboration so editors and developers work in parallel, not in sequence. And also focusing on outcomes instead of features: how much friction was removed, how quickly a campaign went live, and how clearly results can be measured.Hygraph’s CPTO, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/mariolenz/">Dr. Mario Lenz, </a>describes the gap:“Without governance, AI stays a demo. With it, it becomes a business accelerator.”A truly AI-powered CMS functions like an operating system for business velocity. Every part of the content lifecycle: modeling, creation, collaboration, and delivery, runs faster because it’s connected, governed, and measured.<figure class="image image-style-align-center image_resized" style="width:85.78%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761149163447.png" /></figure>Source: Hygraph Virtual Keynote. <a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to see the full demo</a>.<h3 id="building-velocity-that-lasts">Building velocity that lasts</h3>A recent Forrester study found that faster time to market has overtaken customer acquisition as the top driver of CMS investment. Speed now is strategy.But velocity isn’t about automation for its own sake. It’s about giving teams the freedom to move faster without losing control. When design, development, and editorial teams can move together, ideas reach the market while they still matter.AI is already helping that happen. You can see it in <a target="_blank" rel="noopener noreferrer" href="https://hygraph.com/blog/why-visual-builders-dont-fit-the-ai-era">the rise of prompt-based design</a>, where intent replaces manual configuration, and in structured content that adapts instantly across channels. These shifts are reducing complexity and closing the gap between creativity and delivery.This is the foundation Hygraph is built on. The platform brings developer flexibility and editorial autonomy together so both sides can move at full speed. Developers work with GraphQL, schema as code, and open APIs. Editors work with AI Assist, Variants, and Visual Preview—tools that make publishing faster and safer. Every AI action follows permissions, approvals, and version control, ensuring that speed never comes at the expense of governance.That balance between creativity and control is what makes velocity sustainable. It’s how organizations move from experimenting with AI to actually scaling with it. <figure class="media"><div data-oembed-url="https://youtube.com/watch?v=NHuUSei5O0k&amp;feature=youtu.be"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/NHuUSei5O0k" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="see-velocity-in-action:-hygraph’s-virtual-keynote-on-october-29">See velocity in action: Hygraph’s virtual keynote on October 29</h3>Hygraph’s upcoming virtual keynote explores this next stage of AI and velocity, where you’ll see, during a live demo, how a multi-brand retailer builds and launches experiences in real time, guided by AI.The session brings together our leadership team to share the vision behind it, followed by a panel with Vertu Motors, Ancestry, and partners from Intelliact and Datrycs on scaling velocity across enterprises.<a target="_blank" rel="noopener noreferrer" href="https://bit.ly/velocitylaunch">Register to watch the keynote</a> and explore how the next generation of CMS turns AI speed into real business momentum. <hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:31.61%" src="https://cmscritic.com/ms-content/uploads/2025/08/storyblok-joyconf-2025-logo.jpg" /><h4 id="storyblok-joyconf-2025"><a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Storyblok JoyConf 2025</a></h4>November 4, 2025 – New York, NY November 6, 2025 – Los Angeles, CAJoin us at JoyConf 2025, where the future of content meets the people shaping it. Built for developers, marketers, and digital innovators, this free conference goes way beyond product updates or yet another strategy playbook. It’s where you’ll get inspired, get real, and get connected – to ideas, to the community, and to what’s possible when you build joyfully. Whether you're building lightning-fast frontends or launching cross-channel campaigns, this is where content becomes connection and collaboration becomes second nature. Come for the talks. Stay for the community. Leave with joy. <a target="_blank" rel="noopener noreferrer" href="https://joyconf.storyblok.com/">Save your spot.</a> <img style="width:28.9%" src="https://cmscritic.com/ms-content/uploads/2025/08/sitecore-symposium-2025.jpg" /><h4 id="sitecore-symposium-2025"><a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Sitecore Symposium 2025</a></h4>November 3-5, 2025 – Orlando, FLAt Sitecore Symposium, you’ll learn how to meet your customers where they are – across channels, moments, and touchpoints that didn’t exist a year ago. You’ll hear how the boldest brands in the world are transforming content into outcomes and creating experiences that are fast, relevant, and human. Join 1,500 marketers, digital leaders, and technologists in Orlando to see what’s possible when personalization scales, AI accelerates creativity, and trust becomes your competitive edge. This is the Third Wave of the Internet. And this is your moment to lead in it. <a target="_blank" rel="noopener noreferrer" href="https://symposium.sitecore.com/">Get your tickets today.</a> <figure class="image image-style-block-align-left image_resized" style="width:28.08%"><img src="https://cmscritic.com/ms-content/uploads/2025/10/image-1759840698475.png" /></figure><h4 id="raise:-lifting-content-into-the-future-with-agentic-cms"><a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">RAISE: Lifting Content into the Future with Agentic CMS</a></h4>November 11, 2025 – London, UKJoin Kontent.ai at RAISE: Lifting Content into the Future with Agentic CMS, a premier free event for forward-thinking marketing and technology leaders shaping the way today’s most ambitious brands create and deliver content. Expect bold ideas, discover innovative strategies, engage with industry leaders, and gain insights that will lift your content strategy to new heights. At RAISE, you'll learn how to deliver faster, more engaging content experiences while AI does the busywork of audits, compliance, and localization with Agentic CMS, built to give you and your teams more time on creativity that matters. <a target="_blank" rel="noopener noreferrer" href="https://kontent.ai/events-and-webinars/raise/">Reserve your seat today.</a> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2025/10/image-1761136749603.png" /><h4 id="live-webinar:-can-we-ever-get-composable-without-complexity?"><a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Live Webinar: Can We Ever Get Composable Without Complexity?</a></h4>November 20, 2025 – 6 PM (CET) / 5 PM (GMT) / 12 PM (EST)Composable architecture promised to simplify digital experience creation by giving organizations the flexibility to combine the technologies that met their needs. But for many enterprises, it’s done the opposite, which has led to complex integrations, spiraling costs, and what some are now referring to as composable regret. In this live conversation, Umbraco CEO Mats Persson joins Matt Garrepy, Chief Content Officer at CMS Critic, for a candid exploration of what went wrong in the first wave of composable and what needs to change. <a target="_blank" rel="noopener noreferrer" href="https://umbraco.com/webinar-cmscritic">Register for the webinar.</a> <img style="width:31.44%" src="https://cmscritic.com/ms-content/uploads/2025/08/cms-kickoff-2026-logo.png" alt="" /><h4 id="cms-kickoff-2026"><a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">CMS Kickoff 2026</a></h4>January 13-14, 2026 – St. Petersburg, FLMeet industry leaders at our fourth annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" rel="noopener noreferrer" href="https://www.boye-co.com/conferences/cmskickoff26">so secure your tickets today.</a>

AI Made Everything Faster. It’s Time Your CMS Caught Up

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