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Responsible AI Principles for Digital Marketing and Content Teams

<hr /> Skip the intro and directly access my <a target="_blank" href="https://bit.ly/Responsible-AI-Guidelines-For-Content-Teams">downloadable Responsible AI Principle worksheet</a> for your team now.<h3 id="an-introduction-to-responsible-ai-for-digital-marketing-teams">An Introduction to Responsible AI for Digital Marketing Teams</h3>In today's digital age, artificial intelligence (AI) has rapidly become a cornerstone of marketing strategies and tactics, driving innovation and efficiency across various tasks that marketers must complete. However, as AI technology becomes increasingly integrated into digital marketing teams, the need for ethical guidelines and responsible usage is also becoming increasingly crucial.I’m just going to say it: As powerful as AI is, in my opinion, content creation and digital teams are rushing headstrong into using tools like <a target="_blank" href="https://chat.openai.com/">ChatGPT</a>, <a target="_blank" href="https://copilot.microsoft.com/">Copilot</a>, and <a target="_blank" href="https://gemini.google.com/">Gemini</a> without considering how to use them responsibly. I think there is a need to have a prudent approach and set of guidelines in place to ensure these tools are integrated correctly into their content operations. Does your digital marketing team have an AI Policy in use? Mine didn’t. In fact, I’d wager that most teams haven’t even prioritized having such a policy. I believe it’s time to start thinking about implementing one. Below is some context and background that may help. I’ve also listed some of the main factors you should consider when developing guidelines for your team's responsible use of AI.<h3 id="the-rise-of-ai-in-digital-marketing">The Rise of AI in Digital Marketing</h3>AI has revolutionized the marketing landscape, offering tools that can write content, translate from one language to another, automate content delivery, and optimize campaign performance. These advancements have enabled digital marketing teams to achieve high levels of efficiency, leading to more effective writing and improved ROI. CMS platforms and tools such as <a target="_blank" href="http://kontent.ai">Kontent.ai</a>, <a target="_blank" href="https://www.sitecore.com/">Sitecore</a>, <a target="_blank" href="https://www.kentico.com">Kentico</a>, <a target="_blank" href="https://www.contentful.com/">Contentful</a>, <a target="_blank" href="https://www.optimizely.com/">Optimizely</a>, <a target="_blank" href="https://www.storyblok.com/">Storyblok</a>, etc., are all rushing as fast as possible to add more value with AI-enabled features in their products. I’ve seen it firsthand in many of them. All of these platforms want to be seen as the market leader in the space through AI innovation.In fact, <a target="_blank" href="https://www.futurepedia.io/ai-tools/marketing">Futurepedia</a>, a tool that tracks new AI tools as they come on the market, has over 211 AI tools listed in the Digital Marketing category.  <figure class="image image-style-align-center image_resized" style="width:83.28%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXftvTU4IabsW3KwL1ga2eWKlnhaDjSgAxG64tQEQ8O_vHarNdLMXPU70heYHuek2Loa9bVU5ln_WmC8Da2JE_QKs8avuqLGXZ6I8l1tmTE_rb0GS-8OhSoqZRQPubq6c1S2cUvye4yoQJMEY3uM996fRQLd?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> Heck, by the time I publish this article, there will probably be 212 or more listed. The pace of change and innovation is impressive. However, with great power comes great responsibility. The reliance on AI-driven tools necessitates a framework that ensures these technologies are used correctly, both from a vendor perspective and a digital team perspective.How do we place some governance on all this change? The answer is to be prudent in the approach to AI by leveraging Responsible AI as a core theme.<h3 id="what-is-responsible-ai?">What Is Responsible AI?</h3>Responsible AI refers to the development and use of artificial intelligence in ways that prioritize ethical, fair, and safe outcomes. Major tech companies like Google, Meta, IBM, and Microsoft emphasize that organizations should follow a set of key principles when leveraging AI. The principles listed below are the most common ones I see. They combine to be a set of guiding principles when using AI.<h3 id="six-key-principles-when-leveraging-ai">Six Key Principles When Leveraging AI</h3><ol><li>Fairness: AI systems should treat all people fairly.</li><li>Reliability and safety: AI systems should perform reliably and safely.</li><li>Privacy and security: AI systems should be secure and respect privacy.</li><li>Inclusiveness: AI systems should empower everyone and engage people.</li><li>Transparency: AI systems should be understandable.</li><li>Accountability: People should be accountable for AI systems.</li></ol>I actually completely agree with the way that Microsoft and others have laid this out. All of those large tech giants have complex resource sites or large PDFs that spell out even more detail around the idea of Responsible AI. The challenge is that these resources are extensive. As an example, the <a target="_blank" href="https://ai.meta.com/static-resource/responsible-use-guide/">Meta Responsible AI guide</a> is over 25 pages. Motivating myself to read all of that or browse multiple pages on the Microsoft Responsible AI site is hard enough. I can’t see my team or my client’s team going through all of that information. That’s why I really like focusing on the main six principles above.I believe that having a responsible approach to using or producing any AI tool in an organization is critical. It is also something that is needed in digital marketing/content teams as well. That’s why I started down this path. I wanted to put a policy in place at my own agency, <a target="_blank" href="https://www.bizstream.com">BizStream</a>. <h3 id="why-an-ai-policy-is-essential">Why an AI Policy is Essential</h3>Adopting AI in digital marketing isn't just about leveraging new technologies for improved outcomes; it's also about acknowledging and mitigating the potential risks associated with AI's autonomy and influence. Issues such as data privacy, bias, and the chances of hallucinations (errors by a generative AI tool) pose significant challenges. Without a comprehensive AI policy, organizations risk breaching ethical standards, violating customer trust, and potentially facing legal consequences.In fact, to me, the clearest example of where generative AI can go wrong is the published information around <a target="_blank" href="https://www.washingtonpost.com/travel/2024/02/18/air-canada-airline-chatbot-ruling/">Air Canada’s chatbot failure</a>. An earlier ruling this year ended in favor of the end customer, and now Air Canada is on the hook for AI that was not used responsibly.An AI policy serves as a guiding beacon for digital marketing teams, ensuring that every AI-driven initiative is aligned with ethical principles and corporate values. It helps establish clear boundaries and standards for AI usage and addresses concerns like fairness, transparency, and accountability.<h3 id="the-role-of-principles-in-ai-deployment">The Role of Principles in AI Deployment</h3>Drawing inspiration from established frameworks like Microsoft’s six principles for responsible AI—fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability—digital marketing teams can develop a robust policy that governs AI use. These principles are not just theoretical ideals; they can be necessities that shape how AI tools are selected, deployed, and managed within a team.As digital marketing continues to evolve with AI advancements, having a well-defined, responsible AI policy should reduce friction with AI usage. It can ensure that while organizations pursue technological innovation, they remain steadfast in their commitment to ethical practices, full transparency, and working within societal norms.<h3 id="my-responsible-ai-principles-worksheet">My Responsible AI Principles Worksheet</h3>Bringing us back to my situation specifically, as 2024 has progressed, I witnessed more and more AI tools being used by my team. On the one hand, this was great because we were seeing the benefits firsthand of faster content creation on our website, email, and social media channels. On the other hand, I was getting a little concerned about two things. First, as more tools were added to our digital marketing stack, my SaaS tool spend was climbing quickly, and second, I questioned if all of these tools being used safely and responsibly.In an effort to ensure my own team at BizStream is adequately trained on the benefits and risks associated with using AI in a marketing context, I created the following tool for us internally. The idea is that I wanted to ensure each of my team members working with these types of tools had a set of guardrails or guiding principles. I used the key Responsible AI principles (Fairness, Reliability, and safety, Privacy, and security, etc. etc.) as the main set of information. From there, I pivoted a table across those principles to include the category or type of activity that we perform in our digital marketing efforts. Then, I added a description to explain further what kind of considerations to take around that type of activity that align to a principle. It started to look like this: <figure class="image image-style-align-center image_resized" style="width:88.25%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcyan4Kp5V4ui62GBclk3PRP2zf896t_SA2ud9i9Vpo_1v8qPrOQWfOp9xqD3WxN5ckXvPxyMRKoZXo45T-gZ4IY7D5nxcx73So7V4Ke7Bcqg63hunm9UIdd7i0AKnJKRkW2_kd8D0TMDctuawkQD6vaJ0c?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> After the first draft, my marketing specialist asked me some questions about this, so I added some guiding questions in the last column to help kick-start the brainstorming process. The current incarnation ended up looking like the screenshot below: <figure class="image image-style-align-center image_resized" style="width:83.97%"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfbgC_IIHSM1GTgfHUuYOxyKFikNuvB0mTdJu7oMB-maSSu0PxyYEKSKqJKnAsyS94qwbCMs_0wXMkIwpNfpD7wAei-G3vA7zYCH1yfadhC_eCth-Qa2Eiyk3OZI2MxajJ9EdHKKf2iiOIC-44Dc2pjylVL?key=CLw_KJ6KxDiqOvRg30VM1w" /></figure> You can <a target="_blank" href="https://bit.ly/Responsible-AI-Guidelines-For-Content-Teams">download the editable version of my Responsible AI Principles &amp; Guidelines for Content Teams</a> for free. My goal for this tool is to ensure that Responsible AI practices are considered when selecting third-party vendors, tools, platform features, and subscription services. I also aim for it to add governance to both our adoptions and those of our clients.Additionally, as we onboard new marketing team members or interns, I believe they will come up to speed faster with how we operate as a team. We are working to improve this process, but only time will tell.<h3 id="periodic-reviews-of-your-ai-policy-on-a-schedule">Periodic Reviews of your AI policy on a Schedule</h3>One other note. Don’t be fooled into thinking that an AI policy or single document is a ‘set and forget’ thing. The AI and especially generative AI world is constantly changing, as are the laws and regulations around it. You must treat your AI policy as a living, breathing document. Schedule time to review it regularly, considering the changes that are coming in at a rapid pace.<h3 id="feedback-wanted">Feedback Wanted</h3>As with any new idea, I’d love to gather feedback on it and improve it. If you download the worksheet and have thoughts on it, please let me know via <a target="_blank" href="https://www.linkedin.com/in/brianmckeiver/">LinkedIn</a> or email.<h3 id="conclusion">Conclusion</h3>Using AI in digital marketing and content creation comes with many benefits and responsibilities. By following clear guidelines and responsible principles, we can use AI ethically and efficiently. I recommend that all digital marketing teams strive to implement a responsible AI policy. Note: The above information has been written to provide general guidance only. It does not equate to legal advice. Varying legal requirements exist in different locations, and laws and regulations governing AI, privacy, and cybersecurity do not exist in a consistent manner.Note: Generative AI was used to edit this document for grammar and spelling. <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

Responsible AI Principles for Digital Marketing and Content Teams 

Content creators and digital teams are rushing headstrong into using AI tools. What could go wrong?

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The Swiss Don’t Miss on Open Source

Swiss Open Source

<hr /> If there’s a song lyric that captures the ethos of Switzerland, this one comes to mind from <a target="_blank" href="https://www.youtube.com/watch?v=ozl3L9fhKtE">Fleetwood Mac</a>: “You can go your own way…”This classic was spinning on turntables and jukeboxes in the mid-1970s, but the Swiss have been rockin’ to the beat of their own drum for over 500 years – back when the country first established its venerated stance on neutrality. With a rich history of non-conformist geopolitical leanings, it’s not surprising that Switzerland is embracing open source software (OSS) with greater purpose and intention, while much of the West remains hesitant – particularly in government circles. Just how serious are the Swiss about OSS? Last year, the country passed what it calls the <a target="_blank" href="https://joinup.ec.europa.eu/collection/open-source-observatory-osor/news/new-open-source-law-switzerland">Federal Law on the Use of Electronic Means for the Fulfillment of Government Tasks</a> (EMBAG for short), a law requiring public sector entities to provide their software as open source. This applies to any code or applications they’ve developed (or had developed by a third party) provided it doesn’t compromise any rights or create security issues. While many of the tenets are still being implemented, the Swiss government and its contractors must release their software code under an OSS license, promising an entirely new level of transparency around government practices. A year after the law’s final adoption, EMBAG continues to challenge existing perceptions of OSS across the EU, and might just be the model for the future. That may sound wildly ambitious to some – foolhardy to others – but it also makes perfect sense. Like the Swiss, OSS is steeped in a deep legacy of democratic and social idealism, embodying the spirit of freedom and community.But in a world where trust can be easily exploited, is it a good idea for government agencies to be so open about their software?I recently caught up with <a target="_blank" href="https://www.linkedin.com/in/mathias-bolt-lesniak/">Mathias Bolt Lesniak</a>, an open source evangelist at <a target="_blank" href="https://www.toujou.com/">toujou</a> (a SaaS website building platform based in Norway) and Project Ambassador at the <a target="_blank" href="https://www.linkedin.com/company/typo3-association/">TYPO3 Association</a>. We’ve spoken previously about his involvement with the <a target="_blank" href="https://typo3.org/project/press/press-releases/open-website-alliance/english">Open Web Alliance</a>, a cabal of the world’s leading open source CMSs – <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a>, <a target="_blank" href="https://cmscritic.com/products/joomla">Joomla</a>, <a target="_blank" href="https://cmscritic.com/TYPO3">TYPO3</a>, and <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> – which assembled in the wake of the <a target="_blank" href="https://digital-strategy.ec.europa.eu/en/library/cyber-resilience-act">EU’s Cyber Resilience Act</a>. The Alliance perceived this emerging policy as a threat to free and open source software like <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management systems</a>, assigning responsibility for safety and security considerations regardless of how their CMS software is being utilized or customized. Their efforts culminated in an open letter to the EU about a myriad of issues – including the financial implications – and reinforced the benefits of open source. As an expert in OSS (or “FOSS” when it's free), Mathias had some thoughts on the evolution of Switzerland’s law and what it signals about the future. While other countries in the EU are also investing in the promise of open source, governments abroad are less bullish about the prospects. WordPress, the open source CMS goliath, continues to <a target="_blank" href="https://wordpress.org/about/features/">power over 43% of all websites</a> on the planet. Despite this staggering reach, there’s much work to be done to advance OSS principles in all corners of the globe, particularly in the public sector. But EMBAG just moved the ball further down the field – and if the Swiss don't miss, it could change the game. <h3 id="the-long-road-to-open-source">The long road to open source</h3>The adoption of EMBAG was certainly a legal milestone, and more than a decade in the making. Over that period, the Swiss government was embroiled in lengthy political and legal battles. There were numerous questions about existing agreements and the weight of international law. But in the end, the Swiss government achieved cooperation, applying radical changes to its e-government practices – specifically as it relates to the free reuse of its open source code.Unlike other legislation efforts, EMBAG also breaks new ground by mandating the release of broader government data. While this precludes personal or highly secure information, its Open Government Data (OGD) model goes beyond transparency – easing the friction around reusing data for other applications and encouraging greater innovation and collaboration between government agencies. <h3 id="an-alignment-of-democratic-ideals">An alignment of democratic ideals</h3>I asked Mathias about the promises and pitfalls of EMBAG, and where the potential of success – or failure – might exist. He had some strong observations on the role of governance in the equation, and how that could influence the overall trajectory. “My primary reaction, of course, is that this is great,” he said “I'm really looking forward to seeing the results of it, because this is a project that can go really well, or it can go not so well. I think it depends on the governance aspect of how it's actually implemented. Switzerland, of course, is one of these places that has a really strong democratic tradition – and democracy is what I usually point to when I talk about the positive things open source can bring into countries. It's a kind of ‘learning ground’ for democratic practices. And Switzerland, of course, has had this amazing, direct democracy for hundreds of years.”As Mathias codified, one might say that the Swiss were “culturally prepared” for a shift towards OSS, making it an ideal stage for employing such a groundbreaking piece of legislation. Other countries like France have professed a predilection towards open source, but none have gone this far with their public sector standards.  <hr /> <h4 style="text-align:center" id="“democracy-is-what-i-usually-point-to-when-i-talk-about-the-positive-things-open-source-can-bring-into-countries.”">“Democracy is what I usually point to when I talk about the positive things open source can bring into countries.”</h4> <hr /> The cards might be stacked against any country willing to dive this deep with open source. According to Mathias, there are several things that might help ensure positive outcomes as Switzerland looks to successfully execute this policy.“One of the things I'm looking forward to hopefully seeing is the Swiss building expertise around open source systems, as well as their small to medium supplier market,” he observed. “Open source has this ability, because it gives people the possibility to learn and use it outside of the originally intended use case.” Mathias also sees a runway for expanding the reuse of government software by other entities within Switzerland as well as outside the country. To his point, the Swiss have long cultivated a reputation for superior products and technologies (watches come to mind). As he sees it, there may be a heightened demand for Swiss OSS that far exceeds its current charter – perhaps even a “Swiss standard” for government software. To that end, Mathias sees the adoption of EMBAG as a clear signal that Switzerland recognizes the true potential of open source, widening the aperture well beyond its peers in the EU and abroad. <h3 id="the-struggle-with-security">The struggle with security</h3>Despite the palpable pros, open source has wrestled with the central challenge of trust. And it makes sense: you open your code to the world, and the question of security naturally follows. Accountability is also a major point of friction, as any issues with code or functionality often belong to a community, which can present barriers to solving critical problems.To be fair, all software is vulnerable – and we’re seeing just how vulnerable on a daily basis. Hacks and threats are becoming commonplace, and large open source systems like WordPress provide a much larger surface area for exploits. That said, proprietary software is target-rich and bountiful for likes of ransomware. Just take a quick peek at <a target="_blank" href="https://msrc.microsoft.com/update-guide/acknowledgement">Microsoft’s security update guide</a> and you’ll get a long and troubling list of vulnerabilities that have cropped up over time.No software should ever be deemed completely secure. But relative to proprietary platforms, open source can hold its own – and in some instances, might even be considered a safer bet. One example: because OSS isn’t controlled by a single vendor, anyone can monitor, locate, and remediate vulnerabilities. This can be a force multiplier for security and governance.At the end of the day, does this build enough trust for public sector agencies to open their code? Do the rewards outweigh the risks?“I think it definitely builds trust,” Mathias said. “Any country that adopts open source so fully is really a sign that its government understands all of the good stuff that you can do with it.”<h3 id="why-is-the-u.s.-less-bullish-on-open-source?">Why is the U.S. less bullish on open source?</h3>The European market teetered on the brink of recession throughout 2023. There were certainly a few bright spots, but by in large, the entire continent struggled as the U.S. boomed, losing pace in the race for AI and suffering setbacks in areas like electric vehicles. According to a <a target="_blank" href="https://www.wsj.com/economy/europe-regulates-its-way-to-last-place-2a03c21d">Wall Street Journal article</a> published in January, there is one field where the EU still leads the world – and that’s regulation. This has been a benefit in areas like controlling carbon emissions and advancing data privacy. But its penchant for draconian rulemaking has also stymied its economic agility when competing with China and the U.S.Of course, it’s not all about competition. There is this thing called humanity, and countries like Switzerland seem interested in policies that protect citizens and serve the public interest while promoting digital sovereignty and stoking innovation. Many would claim that doing good and driving economic growth aren’t mutually exclusive, but some EU companies are proving the opposite. <a target="_blank" href="https://cmscritic.com/umbraco-publishes-annual-impact-report-reinforcing-commitments-to-sustainability-and-community">A great example in the CMS world is Umbraco</a>, which is investing deeply in sustainability and DEI strategies while activating growth (it also happens to be an open source platform).We’ve already established that open source can overcome questions about its security and stability – and based on <a target="_blank" href="https://hbswk.hbs.edu/item/open-source-software-the-nine-trillion-resource-companies-take-for-granted">research from Frank Nagle</a> at the Harvard Business School, 96% of commercial programs include some form of OSS in their mix – making it absolutely critical to the global economy. Now, the Swiss are advocating open source for government at the highest level.So why has it been slow to catch on in the U.S. public sector?Well, for starters, there’s certainly support for it. Just a few years ago, the <a target="_blank" href="https://thenewstack.io/how-the-u-s-air-force-deployed-kubernetes-and-istio-on-an-f-16-in-45-days">U.S. Air Force began deploying applications</a> on F-16s utilizing a hybrid cloud strategy via Kubernetes – an open source system for pushing, scaling, and managing containerized apps. The U.S. federal government also requires agencies to release a percentage of its custom code as OSS. That said, there are no mandates like the one Switzerland has introduced – and very little incentive for public sector agencies to invest heavily in open source. I asked Mathias about this marked difference between the U.S. and Europe, and what the underlying factors might be.“I think there's a difference in tradition,” he said. “The U.S. and Europe have different ways of funding for open source projects, to be very black and white. Europe has much more of a government-centric funding model, where the public sector supports projects. The <a target="_blank" href="https://www.sovereigntechfund.de/">German Sovereign Tech Fund</a>, for example, is a government construct for capitalizing open source projects. And in the U.S., it seems that it's much more reliant on private capital. I think both of those can work as funding solutions, but governments are going to be motivated by public service to a much larger degree than private funding.”That said, the EU's well might be running dry on public funding for OSS. In July, the European Commission <a target="_blank" href="https://fossforce.com/2024/07/is-the-european-commission-dropping-support-for-important-open-source-funding/">neglected to include</a> any Next Generation Internet (NGI) programs in its budget for 2025. NGI has been fiercely committed to building a trustworthy internet by funding over a thousand open source projects through its NGI Zero Commons Fund. If this disappears, many OSS projects may come to a halt.<h3 id="opening-up-the-open-source-promise-">Opening up the open source promise </h3>While EMBAG is providing a template for other EU nations – and the world – it’s still early days. There are aspects of the policy that still need shaking out. But as Mathias observed, the news is sparking great interest around open source and its potential for continued growth.There are clear benefits for the Swiss as they embark on this journey. Aside from the foundation of greater openness and transparency, OSS eliminates inhibitors like vendor lock-in and other compromises that come with selecting proprietary software. More importantly, it drives efficiency by enabling the reuse of code and improving productivity through collaboration. As Mathias sees it, open source can provide governments with greater choice and control –  the essential ingredients for accelerating time to mission and supporting the needs of citizens and communities. Being able to share and reuse OSS code can help activate the potential. “Selecting open source doesn't have to mean you select a single model or one open source piece of software to rule them all,” he explained. “You can also create and fund a collaboration between different projects so that they can reuse the same kind of code. And I think that's an opportunity that is much more relevant when the government is participating. We share information openly, and that’s something that can benefit existing platforms and the development of new platforms for things like government ID.”Mathias is also predicting unexpected ways that open source might deliver greater impact and value.“Governments have an opportunity to support some of areas that are often forgotten, or that receive little focus from open source developers, and one of those is UX,” he said. “For example, many open source systems have been built by developers who build them in a ‘developer way.’ The first thing they think about is functionality and not UX, and governments have the possibility to fund that missing layer of making open source so usable that everyone will adopt it. If that happens, we might see open source platforms that are being compared beyond their feature sets.”We’ve had numerous discussions in the <a target="_blank" href="https://www.boye-co.com/">Boye &amp; Company CMS Experts Group</a> about Gartner’s persistent “overlooking” of open source platforms on its MQ reports. We know revenue is an obstacle (among other requirements), but there’s also a latent undercurrent of negative perception around OSS when it comes to enterprise software decisions.As the Swiss swing for the fences and once again “go their own way,” perhaps more OSS solutions will attain a new level of respect in the minds of market watchers. Of course, that shift will require a deeper understanding of the true nature of open source:It’s less about code – and more about culture.  <hr /><h3 id="upcoming-conferences">Upcoming conferences</h3> <img style="width:29.67%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-connect-2024-logo.png" alt="CMS Connect 24 logo" /><h4 id="cms-connect-24---sold-out"><a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect24">CMS Connect 24</a> - SOLD OUT</h4>August 6-7, 2024 – Montreal, CanadaWe are delighted to present our first annual summer edition of our prestigious international conference dedicated to the global content management community. Join us this August in Montreal, Canada, for a vendor-neutral conference focused on CMS. Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">CMS Kickoff 25</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, so secure your tickets today.

The Swiss Don’t Miss on Open Source: How Switzerland's EMBAG Law is Evolving the OSS Landscape

Read how Switzerland's EMBAG law is evolving the OSS landscape and what it means for the future.

Webflow - Clean Semantic Code

Webflow

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The Pressure is on: Tips for Content Teams During Challenging Times

<hr /> In most organizations, there is pressure to do more with less. As budgets tighten, scope expands and timelines become more aggressive, content teams are forced to get creative about how they deliver value. Here are 5 tips for content leaders and teams to help them not just survive, but thrive, when the pressure is on.  <h3 id="1.-get-back-to-basics">1. Get back to basics</h3>Getting back to basics is about making tough decisions around where to spend our time and energy. There is always more we can do, but when the team is stretched, maximizing the value they can deliver is key.To achieve that, it’s important to stay grounded in what matters most about your content. My team uses a concept called CAR Squared to define the basics. Is the content clear, concise, actionable, accurate, relevant and readable? If certain activities aren’t going to meaningfully improve those aspects of the content, we don’t do them. Focusing on the basics will help teams avoid unnecessary effort. For example, some teams may spend a lot of time on formatting and design. Ask if internal content needs as much branding as external content. Ask whether there are ways to leverage technology to reduce manual effort.It’s also important to question whether certain content is even necessary. Focus on progress over perfection. As content professionals, we always want to do more. That’s what makes us good at what we do, but when facing resource and budget constraints, we have to focus on the most critical work and let the nice-to-haves go.<h3 id="2.-leverage-ai-">2. Leverage AI </h3>It’s important to get teams thinking proactively about how they can leverage AI and to not be afraid of it.As Generative AI continues to accelerate it will, no doubt, have an impact on what we do as content professionals. While it will continue to evolve, there are some practical use cases that don’t require a lot of investment and can support productivity. For example, it’s surprisingly good at rewriting content in a different style or tone. It can also create summaries, FAQs, and identify keywords to aid in search optimization.  I encourage my team to think of Generative AI as a way to help us do what we do more efficiently. It’s like having an assistant we can delegate certain tasks to. The human-in-the-loop philosophy is critical for AI to work effectively for content creation, so you still need a level of review, but it helps save time and effort.<h3 id="3.-keep-the-team-engaged">3. Keep the team engaged</h3>When we’re busy, it’s easy to start canceling teaming events, training, all-hands meetings, and happy hours.  During times when the team is stretched to their limit, these activities can mean the difference between burnout and attrition, and having a motivated team that pushes through the challenges together. A sense of belonging and camaraderie is often what helps a team get through a challenging time.Make the time for team building and training, even when it’s difficult to schedule. If anything, it gives the team a much needed break from the daily grind. Most importantly, it reminds them that they’re valued and you’re continuing to invest in them.     Recognition also goes a long way during challenging times. Leaders should take the time to understand what motivates each person on their team and celebrate both team and individual accomplishments.Additionally, when capacity is limited and scope is expanding, it’s important for leaders to set clear expectations with the team. Leaders who foster an environment where the team feels comfortable discussing their struggles, sharing their ideas and pushing back when appropriate, will set the team up to have more genuine and effective relationships with leaders, stakeholders and each other.<h3 id="4.-get-creative-about-prioritization-and-funding-">4. Get creative about prioritization and funding </h3>One of the most challenging things for a team is knowing that they can make a bigger impact if they had more time and resources. It’s fundamentally important for leaders to acknowledge that we can’t do it all, and they need to help the team prioritize.It can be helpful to have a prioritization model to guide these decisions. For example, content for larger audiences, business critical campaigns and other strategic initiatives should be prioritized over other work.Funding can be challenging when budgets are tight, but when you think quality or delivery might suffer, consider asking for project-specific funding for a fixed period of time. For example, if you need two content specialists to work on a project for 6 months but don’t have capacity, consider asking the project sponsor for budget to cover offshore contract resources for 6 months. In my experience, critical campaigns and projects have some budget to work with, and the cost of offshore resources tends to be nominal in the grand scheme of things.<h3 id="5.-don’t-wait">5. Don’t wait</h3>Challenging times can either bring a team together or pull it apart. That’s why it’s important not to wait until times are tough.These tips are about creating a culture of inclusiveness, engagement, innovation, efficiency, and continuous improvement. These are things we should always be doing. So, applying these concepts during less challenging times will go a long way in preparing a team for whatever they may face in future.A high-performing content team will always weather the storm more effectively. For more on that, see my previous article, <a target="_blank" href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcmscritic.com%2Fwhat-it-takes-to-build-a-high-performing-content-team&amp;data=05%7C02%7Cmspencel%40its.jnj.com%7Ca393fe92aac749e2c46208dc1044feba%7C3ac94b33913548219502eafda6592a35%7C0%7C0%7C638403135714032847%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=RS1aV46W%2FoRENyORtEgpTyw61oqlEF34YWAg7zHGOWM%3D&amp;reserved=0">What it Takes to Build a High-Performing Content Team</a>.<h3 id="about-mike-spenceley">About Mike Spenceley</h3>I’ve been working in the content, knowledge management and communications space in some capacity for most of my career. While I don’t describe myself as a content professional, I am a problem seeker and solver who found a niche in the content space. I currently lead a content team at J&amp;J, where I’ve been for the past seven years. Before that I spent 10 years at PwC.<h3 id="about-johnson-&amp;-johnson">About Johnson &amp; Johnson</h3>At Johnson &amp; Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest, most diversified healthcare products company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. We are blending our heart, science and ingenuity to profoundly change the trajectory of health for humanity.

5 tips to help content leaders and teams thrive under pressure.

<hr /> If you haven't heard, there was some legal news yesterday. Big news.I’m not talking about the <a target="_blank" href="https://www.npr.org/2024/12/10/nx-s1-5224170/infowars-alex-jones-the-onion-bankruptcy-judge">failed bid by satirical media site The Onion</a> to buy Alex Jones’ far-right empire, including the defrocked Infowars website. Yesterday, a bankruptcy judge squashed the deal, ruling that the auction process was unfair. No, I’m speaking of the other statutory quagmire weighing down the CMS world: the ongoing drama betwixt <a target="_blank" href="https://automattic.com/">Automattic</a>, the parent company of <a target="_blank" href="https://wordpress.com/">WordPress.com</a>, and <a target="_blank" href="https://cmscritic.com/products/wp-engine">WP Engine</a> – a third-party WordPress hosting platform.Conjunction injunction, will WordPress function… for WP Engine? Despite the scorched earth ruckus that’s been playing out, it will – at least based on Tuesday’s ruling. <a target="_blank" href="https://www.theverge.com/2024/12/10/24318350/automattic-restore-wp-engine-access-wordpress/">According to The Verge</a> (which has done yeoman’s work covering this blusterous saga), a California district judge ordered Automattic to cease blocking WP Engine’s access to <a target="_blank" href="https://wordpress.org/">WordPress.org</a>. This includes removing the <a target="_blank" href="https://wordpressenginetracker.com/">“WP Engine Tracker”</a> that Automattic deployed, listing the number of sites that have left the hosting platform since the start of the dispute – which has fallen precipitously since September 21st – and tearing down the now <a target="_blank" href="https://www.theverge.com/2024/10/9/24266426/the-latest-volley-in-the-wordpress-beef">infamous checkbox</a> on the WordPress login that asks users to verify they’re not affiliated with WP Engine. <img style="width:79.97%" src="https://cmscritic.com/ms-content/uploads/2024/12/wordpress-wpengine-tracker.png" alt="" />The WordPress WP Engine Tracker, as of December 11, 2024. Image: CMS Critic Further, Automattic and its <a target="_blank" href="https://www.linkedin.com/in/mattm/">CEO Matt Mullenweg</a> will have to relinquish their control of WP Engine’s <a target="_blank" href="https://www.advancedcustomfields.com/">Advanced Custom Fields (ACF) plugin</a>, a popular WordPress resource that allows developers to create custom content fields for websites. In many ways, this was the hot potato in the proverbial oven, as many WP Engine customers were furious about the uncertainty surrounding its status.<h3 id="just-to-recap-the-backstory">Just to recap the backstory</h3>After the initial action from Automattic, WP Engine <a target="_blank" href="https://www.theverge.com/2024/10/3/24261016/wordpress-wp-engine-lawsuit-automattic-matt-mullenweg">filed a lawsuit accusing</a> Automattic and Mullenweg of doing “irreparable harm” to its business, asking the court to intercede and restore WP Engine’s access to <a target="_blank" href="http://wordpress.org/">WordPress.org</a>. That court filing led to a contentious and very public campaign against WP Engine, in which Mullenweg called out WP Engine for misuse of the WordPress trademark. Perhaps in a more scathing rebuke, he also suggested the company had not been good stewards of the WordPress open source community, failing to sufficiently contribute to the platform’s ongoing innovation.For the record, I tried reaching out to multiple sources since the beginning of the drama. This includes trusted open source community members and people on the inside from both ends of the spectrum. Unfortunately, given the legal sensitivities, no one was willing to comment at the time. Now that a ruling has materialized – albeit preliminary – there might be more transparent reflection from all parties. We’ll see.Has this entire episode shaken the confidence of WordPress developers and practitioners? No doubt about it. Just read the tirade of social media comments that criticized both parties. Additionally, there’s been mounting negativity from contributors who have been vocal about their perception of the situation – a signal that things could be shifting in the future as developers assess the aftermath of this episode. The dispute has also exposed a fragile vulnerability that perhaps rivals zero-day open source security exploits, demonstrating how the human factor (vis-à-vis the politics of ego and the pursuit of profit) might present unforeseen risks to WordPress agencies, businesses, and the ocean of community developers.<h3 id="so-what-happens-next?-">So what happens next? </h3>Historians might be grappling with this chapter of web legacy for years to come. A lot depends on the fallout. There has been direct and collateral damage, to be sure – and given the visible personalities involved, we can probably expect further action. Does that mean more bellicose rhetoric? We’ll have to wait and see. From a more existential framework, I would contend that WordPress isn’t projecting the same level of gravitas it once did. To be clear, I spent a season of my career building, managing, and migrating to and from this CMS. I know it well. Maybe too well. Heck, the previous version of this blog was powered by WordPress and hosted on WP Engine and I rarely had any issues. It was stable and reliable. Sure, I had to facilitate updates and manage our custom-built plugins. But having that level of control was part of the fun, part of the magic that is website design and development. Maybe the operative question is: will WordPress continue to be a place where fresh minds and ambitious young developers flock to? Today, it still powers the largest share of websites on the open web, but is it in danger of becoming less relevant? Is a situation like this serving as a lynchpin for change – or a stark reminder that it is no longer the up-and-coming disruptor that it once was?I believe in open source. We all use it up and down the stack, from Linux to Docker. It is fundamental to how we code and create. On the CMS level, I’ve vocally advocated for the analyst community to give open source platforms the fair shake they deserve in the scope of their grids. I’ve also written about the efforts of organizations like the <a target="_blank" href="https://cmscritic.com/drupal-joomla-typo3-and-wordpress-join-forces-in-new-open-website-alliance">Open Web Alliance</a> and <a target="_blank" href="https://cmscritic.com/the-swiss-dont-miss-on-open-source-how-switzerlands-embag-law-is-evolving-the-oss-landscape">countries like Switzerland</a> that are embracing open source in meaningful ways. At the same time, users and practitioners ought to have material opportunities for generating equitable revenue by using open source software as part of their business strategy. As these platforms aired their dirty laundry on a very public stage, they've been influencing the decision-making for new and existing developers and businesses, perhaps deepening the rift and raising questions about the solvency of building in this ecosystem. Will that manifest in slowing growth? Again, the historians will love unpacking this. If you visit Automattic’s website, the first thing you’ll read is a very simple mission statement: “We are passionate about making the web a better place.” If that’s true, then maybe tearing down the oligarchical power structures is the first step. And that’s not directed towards one side of the field. There’s plenty that can be done to reinforce better standards, greater transparency, and generally “good karma” from both Automattic and WP Engine. Both parties have beneficial attributes, and both had solvent points to make in this dispute.Regardless of the outcome, we can agree that leaving builders and businesses in limbo is the least constructive way to maintain trust. Hopefully, we can leave the scorched earth behind – and focus on green fields.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-wordpress-or-wp-engine?--talk-to-us.-">Looking for guidance on WordPress or WP Engine?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaMeet Dominik Pinter, CEO of Kentico, at our third annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

WP Engine wins an injunction against Automattic. Is the WordPress 'scorched earth' campaign over?

matt-garrepy

<hr /> It wouldn’t be December without a Christmas story that warms your heart. Especially if it’s three sizes too small. Of course, every good holiday tale needs a protagonist who experiences some magnificent transformation. So let’s start with a little Scrooging before pouring the spiked egg nog.Our merry friends at <a target="_blank" href="https://cmscritic.com/products/storyblok">Storyblok</a>, a headless CMS that has positioned itself simply as a “content management system,” recently published some sobering survey data. The big takeaway: 93% of marketers and developers say their current CMS is falling short of expectations, and a lot of the frustration stems from integrations.To that end, the consensus among survey participants is that platform integration failures could impact revenue this holiday season, a time when brands and retailers are banking on digital commerce to stuff their annual stockings. ‘Twas the nightmare before Christmas? Indeed. And it's likely to result in an urgent call-to-action to improve reliance on the stack – specifically the CMS layer – in 2025. Ho, ho, hold on a minute. It’s not to say that cheeks aren’t rosy in other areas of the digital marketing machine. The study indicated that businesses are spending an average of over $453,000 on martech per year. That’s healthy by any measure, but the effectiveness of that investment could be in jeopardy if <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management systems</a> aren’t living up to their fullest potential. So what’s a brand to do? It’s not as simple as asking Santa for a solution. According to <a target="_blank" href="https://cmscritic.com/storyblok-is-writing-its-next-chapter-with-an-80m-series-c-heres-why-it-matters">Storyblok’s CEO Dominik Angerer</a>, whom I’ve spoken to multiple times this year, the core challenges can be traced back to legacy systems that lack flexibility and interoperability – and a move to headless could turn that lump of coal into a diamond.“This survey shows that many companies are hitting the limits of their current CMS,” he said. “They are dreaming of a CMS that’s keeping all their systems in sync without constant workarounds.”And dreaming of sugar plum fairies who deliver an easy transition, right? Therein lies part of the problem: moving to a new CMS can be costly and time-consuming, and embracing composable architectures (more the domain of large enterprises) can take years to fully realize. Time is also tight, and organizations need to move quickly, especially when the holiday blitz is a 'Blitzen. This is why many platforms have embraced a multi-CMS ecosystem – with a strong reliance on headless platforms – to roadmap a more holistic solution. But is headless really the panacea for all these challenges? Let’s unwrap some of the data that Storyblok left under the tree.<h3 id="deck-the-halls-with-integration-frustration">Deck the halls with integration frustration</h3>With customers like Adidas, Netflix, and Disney on its roster, Storyblok has cultivated deep insights around use cases and patterns for headless CMS at a global enterprise level. That was clearly a benefit when conducting the research, which reflects how some of the world’s biggest brands feel stymied by outdated legacy tech stacks that can’t keep pace with their evolving needs.For the research itself, Storyblok surveyed 300 IT and marketing leaders at global businesses, a third of which had stated revenues of over $100 million. Participants were asked a range of questions about their company’s CMS with an explicit focus on the arc for integrating new tools and applications as part of their existing tech stack. One important note, which speaks to the reality of the enterprise market and a smidge of headless bias: all surveyed companies in the report use monolithic CMSes. That’s not a shocker, but it’s a relevant assumption that the data might be telegraphed around inherent criticisms of large enterprise CMS and DXP platforms. To that end, 93% of respondents aired grievances, specifically around the limited integration options with other services and tools in their tech stack. Two in five also stated that they are constantly in need of a better integration experience, while a quarter found integrations “difficult,” illustrating the urgency for more flexible solutions.So much for the “seamlessly integrates” tagline that often accompanies the marketing around many platforms in the ecosystem. Humbug.<h3 id="all-i-want-for-christmas-is-up-to-date-content">All I want for Christmas is up-to-date content</h3>Outdated content is an epidemic, particularly for highly distributed global organizations – and it’s not just at the CMS layer. Maintaining up-to-date digital assets has been a precarious function as well, which is why we’ve seen significant investments in <a target="_blank" href="https://cmscritic.com/cloudinary-assets-brings-new-ai-powered-features-to-its-api-first-intelligent-dam">AI-powered capabilities across DAMs and PIMs</a>. As Dominik Angerer stated in <a target="_blank" href="https://cmscritic.com/storyblok-is-writing-its-next-chapter-with-an-80m-series-c-heres-why-it-matters">one of our previous interviews</a>, “A CMS can’t just be a place where your content is sent to die." And yet, it often is for so many companies – something the research also manages to codify. According to the study, frustration over outdated content continues to be a widespread problem. Most respondents reported that 20% to 30% of their CMS content is no longer relevant, with only one-third updating content on a monthly basis – or less. To make matters worse, 37% admitted to not having an audit or update process that works for them. Translation: there’s no reliable governance, which can result not only in poor experiences for users but also financial and even legal liabilities. <h3 id="jingling-with-marketers-and-developers">Jingling with marketers and developers</h3>The elves aren’t playing nicely in the workshop – a fact we’ve been abundantly aware of for quite some time. As headless CMS platforms rose in popularity, marketers were left in the cold, becoming more reliant on developers to modify their digital experiences. At the same time, monolithic CMS and DXP platforms inherited more complexity (often through acquisitions), resulting in a similar paradigm.I’ve been chatting about this with <a target="_blank" href="https://cmscritic.com/uniforms-enterprise-visual-workspace-unifies-content-data-ai-and-technology-in-a-single-cloud-for-marketers">industry leaders like Darren Guarnaccia</a> for the last few years. In 2023, he noted that while composable headless technologies are a boon for developers and technical audiences, “it’s been kind of horrible for the businesses.” This reality underscored the mad rush to add visual building, previewing, and editing capabilities to CMS tooling – from <a target="_blank" href="https://cmscritic.com/optimizely-introduces-new-saas-cms-with-visual-builder-for-marketers">Optimizely</a> to <a target="_blank" href="https://cmscritic.com/agility-cms-web-studio-aims-to-streamline-content-creation-and-collaboration">Agility</a> – and nearly every platform now has it as an expected feature. But these new capabilities are still catching up, and technology isn’t the only sore spot. According to Storyblok’s research, the collaboration between marketers and developers continues to be strained, with 40% saying it’s either “ineffective” or “nonexistent.” That’s a big number, and likely reflects some of the cultural challenges that exist between marketing and IT functions.What’s at the core of this rift? Basic stuff, really. For example, a marketer might want to update a post or make fast edits across multiple pages. Unfortunately, in many legacy CMS deployments, that might require the help of a developer each time (Darren referred to these instances as “tickets,” which those of us with support experience know all too well). This is because certain types of changes in a CMS are often complex and can ripple across an entire site. Of course, this back-and-forth can create huge bottlenecks and delays, utlimately adding months and potentially extra zeroes to the cost of a project. But Dominik feels this is where a modern headless CMS can differentiate and solve the problem. “A headless CMS can eliminate these holdups,” he said. “These flexible, integration-friendly systems meet the needs of both marketers and developers.”<h3 id="last-christmas,-i-gave-you-my-content…">Last Christmas, I gave you my content…</h3>And the very next day? Well, at least some users start a slow, downward slide toward CMS regret. In fairness, the honeymoon might last a little longer. But when you’re sold on the potential of “seamless integrations,” only to find that things aren’t so seamless, it feels like Krampus coming down the chimney. At this time of the year, brands are under increased pressure to drive conversions and sales. Clearly, some teams are disillusioned by their experiences and most of the blame lands in the boots of the tech stack. And yet, the problems persist. Storyblok published a previous study that revealed almost half of all businesses are literally “embarrassed” by their website. Ouch. That same report also found that business leaders estimate a poor website UX leads to $72,000 in lost sales each year.To be sure, there’s some predictable marketer’s lament in all of this (every brand pro is on a quest for what they don’t have). But it does codify how disappointing a legacy CMS experience can be for many users and organizations – despite spending all that previously mentioned cheddar on martech. Looking ahead, integration will continue to scale in importance. This is due to the accelerating growth of new technologies and the persistent need to manage data from multiple systems. According to Storyblok, this must be prioritized – because what’s at stake is the continued erosion of time, money, and resources.There are many choices when it comes to CMS platforms. Most are solid in their own way, and it’s usually not just the architecture or functionality that makes them naughty or nice – it’s how they’re applied as part of a broader stack. In some cases, headless is an ideal solution. But when a decision about any CMS isn’t carefully approached, it can result in a less-than-satisfying outcome.In terms of reaching the limitations, some practitioners might be approaching their problems from the wrong vector – and certain strategies could be employed to resolve the bottlenecks and challenges. In this case, headless CMSes have an advantage when it comes to integrating with other solutions that displace the issues or extend capabilities in the right way. That said, large enterprise DXPs have made significant headway when it comes to delivering more modular solutions for their customers, which can offer some of the same benefits of interoperability and API-driven integration. Do you mine a lump of coal, hoping it keeps burning? Or do you make the leap to something new? This realm of optimization is something that many organizations will be wrestling with as they assess the 2024 holiday season and beyond. The good news: we’re talking about the challenges, and working to overcome them.Who knows? Maybe next Christmas will bring some cheerier numbers. Until then, we'll be making our list and checking it twice. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-storyblok?--talk-to-us.-">Looking for guidance on Storyblok?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaMeet Dominik Pinter, CEO of Kentico, at our third annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

Legacy CMS leaving a lump of coal in your stacking? Research says the best gift could be headless

<hr /> During a recent <a target="_blank" href="https://cmscritic.com/products/agility">Agility CMS</a> “Ask Me Anything” webinar, I was subjected to a trifecta of “dad jokes” – courtesy of <a target="_blank" href="https://cmscritic.com/playing-to-win-in-the-headless-cms-game-interview-with-joel-varty-cto-at-agility">Joel Varty</a>. In addition to his part-time standup vocation, Joel is the Chief Technology Officer of the Toronto-based headless <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a>, where he’s spent almost two decades innovating around digital experiences and supporting notable brands like Cineplex, Mitsubishi Electric, and ScotiaBank.As a comically blessed father myself (IMHO), I appreciated his technique and material – especially the closer about a sad math book that couldn’t solve its own problems. Insert rimshot.Dad jokes aside, Joel is as cool as they come on stage. I’ve seen him bake under the hot lights of the now-famous <a target="_blank" href="https://www.boye-co.com/blog/2024/8/kajoo-wins-cmsidol24-montreal">“CMS Idol” competition</a>, and from my perspective, he’s one CTO who keeps his demo muscle in solid shape (I’m sure there’s a dad joke in there). As advertised, Agility’s AMA session effectively “pulled back the curtain” on its new <a target="_blank" href="https://agilitycms.com/product/web-studio">Web Studio,</a> which promises enhanced features for customers to create, preview, and collaborate on web content. Web Studio reflects a tacit transformation we’ve been seeing across the headless CMS market, one where pure-play platforms have been bridging the visual gap. Content creators want a simple UI that enables them to see exactly what their stuff will look like when it’s live. At the same time, they need to collaborate with team members to preview, review, comment on, and approve their pages before publishing. Agility's Web Studio delivers the full monty and then some – with dynamite features already penciled in on the roadmap. The company has flown Web Studio with a few test pilots as part of what it calls its “Ambassador Program,” and the solution is getting solid reviews. As part of the AMA, I got a first-hand tour of Web Studio, and I concur. As billed, it’s a heckuva lot more than just a WYSIWYG editor. The entire experience feels intuitive, elegant, lightweight, and easy to navigate – and fits seamlessly into Agility’s clean, minimal framework while providing easy access to all the essential tooling. <figure class="image image-style-align-center image_resized" style="width:66.45%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/joel-brendan-headshots.jpg" alt="" /></figure>Agility's AMA presenters: Joel Varty, CTO (left), and Brendan Cooney, Senior Manager Joel conducted the webinar with <a target="_blank" href="https://www.linkedin.com/in/bmcooney/">Brendan Cooney</a>, Senior Manager at Agility. They showcased how content creation and teamwork are central to the new experience and woven into its new attributes.A bit of history on the genesis of Web Studio: It began as a feature called Preview Center, which made its debut at the <a target="_blank" href="https://aarhus25.boye-co.com/">Boye Aarhus 2023 Conference</a> and ended up <a target="_blank" href="https://www.boye-co.com/blog/2023/11/agility-wins-the-2023-small-feature-award">winning the event's coveted “Small Feature Award.”</a> The achievement sparked some new thinking – both practical and blue sky – which Joel crystallized during the AMA.“What if Brendan’s typing in a field, and then I’m typing in a field? What happens there? That snowballed into ‘now we need Figma-style comments,’ [and] ‘now we need Google Docs style content editing.’ So it kind of turned into a whole lot of things, which is really exciting for us.”Here’s a snapshot of what I saw, and what you can expect as it rolls out.<h3 id="it’s-a-lot-less-lonely-with-presence">It’s a lot less lonely with Presence</h3>One of the coolest new features in Web Studio is the Presence Indicator, which visually displays an icon of who’s online in the system. With a click, you can jump to the specific page or asset that a person is working on and collaborate in tandem. It’s simple but super handy – and editors are sure to love it.  <figure class="image image-style-align-center image_resized" style="width:83.64%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/agility-web-studio-presence.jpg" alt="" /></figure>The Presence Indicator (appearing at the top of the Agility UI) shows other team members actively working in the system As Joel and Brendan noted, Presence accentuates collaboration in a personal way, making the experience feel like hanging out with friends. By reducing the friction to share and connect within the system, Agility is offering a more human (er… humane?) experience – one that can reduce the challenges around communicating and collaborating.<h3 id="instant-field-locking-and-built-in-commenting">Instant field-locking and built-in commenting</h3>Content collisions are a pain, but version conflicts might be a thing of the past with Web Studio’s slick new field locking feature. Simply slide the lock button into place and you effectively control your session. At the same time, your collaborators can see what fields you’re working on and what changes you’re making in real time. Users can also leave comments with total ease. Just tag a team member with an “@“ and leave a notification, comments, or even reactions. You can also resolve the comment once you reply, making the function more like a task assignment or project management feature. You can also access a full history of comments. All around, it’s definitely a win for users and teams.Once you see the commenting and collaboration tools, it’s logical to thread the needle with other communication tools in the broader ecosystem. As Joel indicated, users can expect both email and Slack notifications in the near future.<h2 id="previews">Previews</h2>Out of the box, Web Studio provides both a staging and preview environment in addition to your live view. It’s all easily within reach. You can also leverage the <a target="_blank" href="https://github.com/agility/web-studio-sdk">Agility Web Studio SDK</a> to decorate the fields and components. Previews also work with pages and content items. A big upgrade: you’ll be able to switch between multiple deployments, an action that's been less flexible in the past in Agility.  <figure class="image image-style-align-center image_resized" style="width:86.64%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/agility-web-studio-preview.jpg" alt="" /></figure>Web Studio provides a seamless preview within Agility as well as easy-to-use commenting features You can also manually expand or collapse your window to preview and inspect different device sizes. That might sound like a simple expectation with most modern CMS UIs, but it's more fluid than you think. The word “silky” comes to mind, and it's worth seeing in action.One other cool benefit is the commenting mode, which allows you to click anywhere and leave comments on your preview. It's just another example of how collaboration has been baked into the foundation of Web Studio.<h3 id="decorating-components">Decorating components</h3>This is where developers can customize their components for editors. As Joel demonstrated in real time, you can access code in Agility to decorate your component fields, making it easier for developers to render changes and empower content creators to do their thing. Once his changes were complete, it was all pushed to <a target="_blank" href="https://vercel.com/">Vercel</a>, and… presto. Ready in minutes.As he noted, it takes a little more time to set up new components the right way, but doing so ultimately enhances the editor experience. Joel reinforced the importance of this vital relationship between developers and content creators, and how it can unleash greater value.  <h3 id="the-critic-consensus">The Critic Consensus</h3>Visual editing and preview capabilities have become an expectation for every headless CMS. But delivering the right mix of capabilities – wrapped in a simple yet satisfying experience – is the real dealmaker. Agility Web Studio offers a differentiated visual experience and a fantastic upgrade to the platform’s easy-to-use interface. With trick features like the Presence capability, users should find it intuitive and (dare I say) fun to interact and collaborate around content. And in the high-pressure, high-stakes world of accelerating your marketing content, finding more productive and rewarding ways to make the journey is a win-win.The collaboration enhancements are slick, and the in-app commenting and task resolution capabilities are sure to please marketers, developers, and content creators alike. The seamless ability to share, review, and approve within Agility should help reduce bottlenecks and laborious back-and-forth emails.From a broader market perspective, headless CMSes continue to appreciate steady demand as fixtures across many RFPs. That’s also why we continue to see new platforms entering the market. While the noise has dampened from the peaks of 2023 and early 2024 (I must have been talking to a new headless platform every week), opportunity and choice continue to drive persistent growth.Generally speaking, choice is good for buyers. But above all, they want confidence and trust – and that’s where platforms like Agility have a key advantage in a sea of sameness. As a veteran player, they’ve amassed a solid track record with globally recognized brands, powering workloads with mission-critical performance and compliance considerations. <h3 id="one-last-note-on-the-‘art-of-the-live-demo’">One last note on the ‘Art of the Live Demo’</h3>No one wants to code in front of other people. It’s a bit like using a public restroom – which, for many people, is fraught with anxiety. When Joel started to manually update a component on the fly, he demonstrated how easy it is to customize. That said, when a few tags went off the rails, he kept his cool and made the whole process feel smooth and authentic. Call it Murphy’s Law, but there’s always a bump or two in the road. The “agility” (see what I did there?) to keep rolling when things don’t go as planned is, in itself, a testament to the presenter. If you’re evaluating a CMS, I still stand by the impact of a live demo from a qualified practitioner – bumps and all. Yes, good documentation is a must-have; ultimately, we're trying to empower our users and get out of the way. But a solid CMS in your composable stack is a critical decision, and Agility is doing it right by emphasizing the human part of its proposition.Speaking of which, you can learn more about Web Studio <a target="_blank" href="https://agilitycms.com/product/web-studio">here</a>. Dad jokes not included. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-agility?--talk-to-us.-">Looking for guidance on Agility?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaMeet Dominik Pinter, CEO of Kentico, at our third annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

Agility CMS Web Studio Aims to Streamline Content Creation and Collaboration

<hr /> Education beats at the heart of the <a target="_blank" href="https://cmscritic.com/new-logo-new-leaders-mach-alliance-announces-key-appointments-and-brand-refresh">MACH Alliance</a>. And rightly so. Even as the market embraces more composable technology solutions, there's still a lack of general awareness of what MACH truly represents – both from an architectural standpoint and from business and philosophical perspectives. This might sound a bit obtuse or even highfalutin, but there has always been a missing link when drawing distinctions between MACH and the rest of the composable landscape. It's more than just the Microservices, API-first, Cloud SaaS, and Headless posturing that maketh one “MACH Certified.” And much of that can get lost in translation. That's why the organization's charter has leaned heavily on education as a core tenet, and that commitment has been steadily evolving over the last few years. Now, the Alliance offers a more robust eLearning program called <a target="_blank" href="https://machalliance.org/ridemach">rideMACH</a>, a culmination of its educational vision and intentions (cool name, too).rideMACH has nearly tripled its enrollment in the last six months, a clear sign that the market is eager to learn – and hungry for resources. Now, the not-for-profit industry body has announced that it is further expanding the rideMACH program with additional courses and credentialing. To drive this investment, the MACH Alliance has appointed <a target="_blank" href="https://www.linkedin.com/in/dylan-valade/">Dylan Valade</a>, senior director of digital marketing at <a target="_blank" href="https://www.linkedin.com/company/abbott-/">Abbott</a>, as the new Head of the MACH Alliance Education Council. Valade will help shape the overall program and oversee the curriculum.“As the Alliance matures, the Education Council aims to be an essential source of knowledge, upskilling how organizations adopt composable technology and the MACH approach,” Valade said. “The council’s success will lead to the expansion of rideMACH as a foundational educational tool for the community.”<h3 id="riding-the-education-wave-to-mach">Riding the education wave to MACH</h3>According to <a target="_blank" href="https://machalliance.org/insights-hub/mach-global-research-2024">MACH Alliance research</a>, 91% of IT decision-makers expect composable technology to be instrumental to their success in the next five years. This underscores the rising interest in MACH, but also reinforces the need to broaden the knowledge base of MACH architectures – and more importantly, close the skills gap. To help individuals and organizations embrace the open, transformative nature of composable technologies, the Alliance launched its <a target="_blank" href="https://machalliance.org/ridemach">rideMACH</a> program in April of this year, which has grown explosively.“Since its inception, rideMACH has been an invaluable program to hundreds of individuals. These champions have joined the program to help their organizations gain insights from real-world scenarios,” said Casper Rasmussen, president of MACH Alliance. “Brands and companies love the program too – clearly evidenced by our satisfaction scores, frequent learner engagement and the obvious pride in sharing on social media when they achieve a digital credential. It’s a testament to the validity of the program.”rideMACH offers two foundational courses: “Modern Tech With MACH” and “MACH Mindset.” Each track sends participants down a learning path that combines audio, video, and interactivity. Users are presented with a range of activities and case studies that bring MACH principles and concepts to life in tangible ways. Each learning path culminates in the earning of a digital badge.<h3 id="a-new-expansion-course-on-tco">A new expansion course on TCO</h3>Today, the Alliance is also launching an expansion course on <a target="_blank" href="https://machalliance.org/ridemach">Total Cost of Ownership (TCO)</a>, which will explore best practices around interoperability and highlight the cost efficiency and scalability of the MACH approach. Unlike a monolithic system, MACH solutions enable businesses to perform incremental changes to manage TCO. Cloud-native technologies in MACH architectures, for example, optimize operational costs and ensure companies pay only for what they need.rideMACH's e-learners have already chimed in with solid approval of the program. 95% agreed that the rideMACH learning paths helped them better understand the fundamental principles of MACH, while 96% agreed that the “Modern Tech with MACH” learning path helped them grasp the best practices for achieving a more successful MACH transformation or adoption. 87% felt better equipped to apply the key skills and qualities needed to build a MACH team.You can learn more about rideMACH<a target="_blank" href="https://machalliance.org/ridemach#Join%20rideMACH"> here</a>.<h3 id="tapping-industry-expertise-to-elevate-education">Tapping industry expertise to elevate education</h3>Last summer, the MACH Alliance rolled out its new Education Council, which clearly focused on how the Alliance educates the community – specifically, developing a pathway to MACH and shaping the rideMACH program. Now, this year's <a target="_blank" href="https://www.businesswire.com/news/home/20241014544034/en/MACH-Alliance-Strengthens-Position-as-a-Technology-Leader-Responding-to-Growing-Market-Needs-From-Business-Community">newly appointed Executive Council</a> has added Valade to head up education, bringing a MACH-user perspective that will help inform the council on how to best serve organizations and brands alike.Valade has been a long-time supporter of the Alliance, serving as an ambassador for over three years. He currently leads a digital services IT team at Abbott, a global healthcare leader that helps people live more fully at all stages of life. Abbott's portfolio of life-changing technologies spans the complete spectrum of healthcare, with top businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. With 114,000 employees, Abbott serves people in more than 160 countries. Valade works in the global delivery and support of Abbott's brand and investor/public relations sites, B2C eCommerce for consumer brands, B2B eCommerce, digital experience (including content CMS), digital transformation, and more. <h3 id="why-it-matters">Why it matters</h3>The MACH Alliance continues to assess and improve its value to members and the market at large. At the same time, it's working to shed its insulated perception. Gone are the days of persisting behind turgid velvet ropes and emitting a tone of exclusivity. Still, while the organization is communicating a more inclusive message around its advocacy of open ecosystems, it still struggles to overcome that perception gap – even with organizations that have failed to achieve membership (scour LinkedIn, and you'll find a plethora of grievances).And yet, that's the point: organizations seeking membership have to meet rigid requirements so evaluators and buyers have confidence when composing their stacks. There are certainly lessons to be gleaned from a lack of transparency, and I've heard from numerous vendors that the Alliance hasn't always provided clear steps for remediating an application after being rejected (it's worth noting that over 50% miss with their first submission).But this is where education is worth its weight in gold. The more practitioners and enterprises understand, the less uncertainty there will be around the systems, processes, and expectations. You know what they say about rising tides and lifting ships – and the same holds true here.Bringing on a marketing professional to manage and expand the education programs seems like a solid move. While gains have been made – particularly around penetrating the U.S. market – the Alliance needs to accelerate its investment in MACH's awareness. Having someone who understands how to market the right messages could be an additional asset around these initiatives. It's true what they say: Knowledge is power. But given its continued growth and persistent investment in education, the MACH Alliance is developing something more important: wisdom. <hr /> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaMeet Dominik Pinter, CEO of Kentico, at our third annual CMS Kickoff – the industry's premier global CMS event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

MACH Alliance Taps Dylan Valade of Abbott to Drive Expanding rideMACH Education Program

A late 2024 field trip: 2 days at the Kentico Connection conference

janus-boye

<hr /> Seems like we’ve been talking a lot about DAMs these days. Why? Because there’s so much DAM stuff to deal with.It’s true. Many large enterprises have thousands – even millions – of digital assets spread across a myriad of systems and databases. At the same time, marketing teams are under increasing pressure to work faster while maintaining control and governance.Over the last two years, <a target="_blank" href="https://cmscritic.com/what-is-a-digital-asset-management-dam-system">digital asset management systems</a> have been stepping up to meet this challenge, enhancing their product capabilities with an abundance of AI capabilities. This evolution in functionality, driven largely by AI, is impacting productivity for teams and driving greater value for brands. In that same stretch, I've seen numerous demos from pure-play DAM platforms and DXPs with dedicated DAM features, many of which were on display at <a target="_blank" href="https://www.henrystewartconferences.com/events/dam-new-york-2024">DAM New York 2024</a> just a few weeks ago. While there are many horizontal plays within the DAM market landscape, there are certainly niche products that understand the unique needs and challenges of the markets they serve, providing a more immersive UX that’s discretely geared toward those requirements. These tend to be pure-play solutions with a penchant for integration. Such is the case with <a target="_blank" href="https://cmscritic.com/products/cloudinary">Cloudinary</a>, an image and video platform that enables some of the world’s most engaging brands to deliver transformative visual experiences at an enterprise scale. With more than two million users and 10,000 customers (including Adidas, Etsy, Fiverr, Rivian, and more), Cloudinary helps organizations manage huge asset volumes, improve collaboration, save thousands of hours on repetitive tasks, and increase conversions.During DAM New York, Cloudinary announced some new and interesting capabilities to <a target="_blank" href="https://cloudinary.com/blog/the-intelligent-dam">Cloudinary Assets</a>, the company’s intelligent, API-first digital asset management platform. These innovative features are designed to streamline every stage of the asset lifecycle, including customizable creative review and approval workflows, portals for controlling asset sharing, and intuitive AI solutions that automate manual tasks. If you're not familiar with Assets, here's a quick video overview: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=iM3UmmT_oB0"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/iM3UmmT_oB0" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> As an ecosystem, Cloudinary Assets complements the company's other nifty resources. This includes a programmable media feature for automating video and image lifecycles and a <a target="_blank" href="https://cloudinary.com/video_api">robust video API</a> that allows developers to programmatically access and manipulate video content on the web with uploading, storage, encoding, and delivery optimizations.Cloudinary has long embraced the promise of composable architectures, which has guided its innovation path and strategy (more on that in a minute). As such, its new features are purpose-built to deliver greater flexibility for customers within their martech stacks – one of the many reasons why it was recently named a <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flp.cloudinary.com%2Farp.lp.idc_marketscape.html%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire%23form_section&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=Leader+in+the+IDC+MarketScape%3A+Worldwide+Intelligent+Digital+Asset+Management&amp;index=3&amp;md5=843ea3470f82578e4adb9f69ff135925">Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management</a>“Today’s visual economy demands that brands harness the full power of their images and videos to engage and connect with consumers, and these modern experiences require a modern DAM,” said <a target="_blank" href="https://www.linkedin.com/in/robert-daynes-1456173a/">Rob Daynes</a>, Managing Director of Digital Asset Management at Cloudinary. “When powerful martech tools work together in harmony, the professionals that rely on them can too. This raises the bar for the kinds of experiences they can build to truly distinguish themselves in their market.”Will these new features pay off for Cloudinary customers? According to the company, they will – big time. They project that a brand's launch cycles could accelerate profoundly, dropping from weeks or days to minutes. Asset costs could be reduced by up to 60%. And here's the clincher: users could save up to 75% of their time toiling in asset management, driving a significant ROI through enhanced productivity. These are some sweet value props. Can Assets deliver the goods?I'm sure Cloudinary would say (resoundingly): “You bet your assets.” But let’s dig in a little deeper. <h3 id="an-api-first-dam-for-composable-architectures">An API-first DAM for composable architectures</h3>Recently, Cloudinary commissioned an <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fproducts%2Fdigital_asset_management%2Fsurvey%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=independent+DAM+survey&amp;index=11&amp;md5=0092398e234b7db65818807e845a90ae">independent DAM survey</a>, revealing that 86% of respondents consider a highly integratable DAM to be extremely or very important. That makes sense based on all the dynamics I’ve already outlined.“Highly integratable” is a kind of synonym for composable, which is indeed reflected in Cloudinary’s grounding API-first posture. This architectural approach has long been the company’s guiding light, and is codified by its early membership in the <a target="_blank" href="https://cmscritic.com/new-logo-new-leaders-mach-alliance-announces-key-appointments-and-brand-refresh">MACH Alliance</a>. The platform offers a robust ecosystem of more than 300 partners, integrations, and plug-ins with many of the marketing ecosystem’s most popular tools.Cloudinary sees its DAM as a “single source of truth” for all visual assets, consolidating the often disparate visual asset technologies managed across teams in one highly connected and intelligent platform. With its rich focus on the image and video asset category, its composable capabilities give it an edge when fitting into a diverse martech stack with distributed data.<h3 id="powerful-and-practical-ai-capabilities">Powerful and practical AI capabilities</h3>There are several places where AI is augmenting Cloudinary’s DAM features to improve efficiency while delivering greater control and confidence for marketing teams. First, Cloudinary’s embedded AI automates the creative review and approval workflows by enabling auto-tagging and visual search for simpler asset classification and discovery. Its AI-powered content moderation and credentialing – with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fblog%2Fc2pa-standard-implementation%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=C2PA+compliance&amp;index=10&amp;md5=1895ae4da0c24b994d0060e4969a27a1">C2PA compliance</a> – helps ensure brand compliance and customer confidence in every asset, even as library volumes increase and <a target="_blank" href="https://cloudinary.com/documentation/user_generated_content">user-generated content</a> (UGC) and AI content proliferate.Its DAM also has a deep bench of practical AI capabilities that accelerate time to market for visual storytellers. These include automating manual tasks at scale, such as cropping, resizing, and delivering assets in the ideal file format and quality.With Cloudinary’s cutting-edge generative AI capabilities – available within its visual workspace, Studio – any DAM user can create unlimited on-brand customizations of a single asset or collection of assets for any use case. Accurate previews eliminate publishing risk and ensure that assets transformed by generative AI automation (such as background removal and fill, object removal and replacement, product recoloring, or image quality enhancement) will look flawless once delivered to the consumer.<h3 id="what-are-the-new-features-in-assets?">What are the new features in Assets?</h3>Here’s a quick rundown, starting with robust <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/moderate-review">creative review and approval</a> capabilities. Marketing teams will benefit from a more centralized and collaborative workflow automation solution, allowing them to customize and match their own review and approval processes for images, videos, PDFs, and other content and file types – and even include both internal and external stakeholders. It also sports enterprise-grade security and auditing, so brands in highly regulated industries can maintain strict governance.  <figure class="image image-style-align-center image_resized" style="width:65.02%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/cloudinary-metadata-screenshot.png" alt="" /></figure>Managing metadata and adding AI-generated captioning are powerful tools in Cloudinary Assets Content moderation is critical for marketing teams, particularly as assets grow exponentially. As such, Cloudinary has juiced its platform with <a target="_blank" href="https://cloudinary.com/solutions/user-generated-content">AI-powered moderation tools</a>, helping brands meet compliance by automating things like credentialing and compliance checks. Teams can also maintain higher standards while coping with the challenging realities of UGC and other assets entering the ecosystem.Powered by Cloudinary’s proprietary MediaFlows solution, the enhanced <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/asset-workflow-templates">asset workflow automation</a> is a no-code solution that sets up actions when uploading assets – or times actions to occur by specific criteria such as expiration date, changes to metadata, and other details. Asset workflow automation can also be customized with more complex workflows and integrations by upgrading to the full suite of MediaFlows capabilities.  <img style="width:46.3%" src="https://cmscritic.com/ms-content/uploads/2024/11/cloudinary-asset-worfklow-screen.png" alt="" />Asset workflow automation offers granular control of specific asset actions and details On the frontend, there’s also something called <a target="_blank" href="https://cloudinary.com/products/digital_asset_management/portals">Cloudinary Portals</a>, which makes it easy to securely curate and share assets with everyone on your team or specified stakeholders. Portals enables business users to create fully branded digital experiences across media sharing, brand guideline portals, press portals, partner and sales enablement centers, and more.On the video side, there are some cool GenAI video editing features. These advancements are intended to support the <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcloudinary.com%2Fsolutions%2Fvideo%2Fsurvey%3Futm_campaign%3D4007-%26utm_medium%3Dpress_releases%26utm_source%3Dbusinesswire&amp;esheet=54140182&amp;newsitemid=20241022561325&amp;lan=en-US&amp;anchor=80%25+of+brands+that+plan+to+expand+their+use+of+video&amp;index=12&amp;md5=098c47b4c8e32efbf3635f928c3fdd05">80% of brands planning to expand their use of video</a>. This includes incredibly handy tools for generating smart previews, transcriptions, captioning, and auto-translations – so brands can reach everyone on any device with more accessible experiences. Cloudinary also supports multiple video file formats, including short-form, long-form, e-commerce, information and how-to, and other applications. <h3 id="why-it-matters">Why it matters</h3>“DAM done differently.” That’s how Cloudinary visualizes its platform promise. It’s catchy, and it certainly reflects the company's culture of innovation.AI is the name of the game when it comes to the DAM roadmap and horizon. As the competitive field continues to expand, pure-play providers, DXPs, and PaaS solutions will continue to leverage high-utility AI features to provide differentiated value to customers. Most of that value will be derived from enhancements in speed, productivity, and governance. But platforms like Cloudinary might have an advantage relative to their decade-long focus on digital imagery and video, and its persistent posture of composability. Being API-first is a key determiner for buyers and evaluators looking for MACH-centric solutions that fit the bill within composable stacks, and Cloudinary has long been a champion of composability.Still, the DAM market is getting thicker. <a target="_blank" href="https://cmscritic.com/slam-dam-dunk-canto-acquires-image-relay-plans-to-align-dam-and-pim-features">With Canto’s acquisition of Image Relay</a>, there’s a motion towards consolidating power at the pure-play enterprise level. Meanwhile, DXPs and Content Marketing Platforms (CMPs) like <a target="_blank" href="https://cmscritic.com/products/acquia">Acquia</a> continue to roll out more high-utility AI-driven features like native video editing – making it less cumbersome for brands to simply add and access these features. Downstream, PaaS players like <a target="_blank" href="https://cmscritic.com/products/directus">Directus</a> are offering built-in choice with their own integrated DAM, just as other legacy CMS platforms continue to improve their own capabilities. The good news: demand is growing, and innovation will pay off for marketing teams and brands.If you’re evaluating platforms, consider your goals relative to composability. Cloudinary's API-first posture puts them squarely in that league, but they're also enhancing the key features that really add up in a good DAM: asset lifecycle management, customizable workflows, roles-based permissions, and of course, AI and machine learning capabilities. In terms of trust, it's hard to find a more best-of-breed, pure-play DAM provider than Cloudinary. They clearly understand the value of image and video assets at the enterprise level, and they're striving to lead the way with emerging technologies in the DAM field. Bottom line: It’s a safe bet for covering your assets.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-cloudinary?--talk-to-us.-">Looking for guidance on Cloudinary?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

Cloudinary Assets Brings New AI-Powered Features to its API-First ‘Intelligent DAM’ 

CoreMedia’s New KIO AI Promises the ‘Biggest Leap’ in CMS Productivity in Decades

<hr /> Ah… personalization. Like it or not, it’s still the Holy Grail. And we’re still in search of its full potential. While the promise of scalable personalization remains a bit elusive for many companies (there are a bevy of reasons for this), CMS and DXP platforms have discovered some finely cut diamonds in the rough – making it much more attainable. Some of that success can be credited to the force-multiplying effects of <a target="_blank" href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai">generative AI</a> on things like variant testing. But it’s also due to having more of the right tooling, analytics, and best practices in place to shepherd the journey. The impact of AI can't be understated. At some point, it seems entirely feasible that we'll arrive at completely autonomous hyper-personalization, so every customer has a fully curated experience without batting an eyelash. For now, we’ll settle for the incremental gains – and how a new breed of innovative tools is helping marketers achieve success with their personalization efforts. Case in point: <a target="_blank" href="https://cmscritic.com/products/umbraco">Umbraco</a>, an open-source .NET <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system</a> provider, recently announced the general availability of <a target="_blank" href="https://umbraco.com/products/add-ons/engage/">Umbraco Engage</a>. Born three months after the company’s acquisition of the Dutch-based <a target="_blank" href="https://www.umarketingsuite.com/">uMarketingSuite</a>, Engage is a new add-on for Umbraco CMS that instantly provides organizations with meaningful analytics around visitor interactions with web content.At its core, Umbraco Engage enables marketers to take a “learn, adapt, convert” approach to personalizing their digital experiences and optimizing content to boost conversion rates and improve ROI across their digital platforms. It has the potential to help businesses create dynamic digital content that’s continuously informed by real customer interactions. Engage is packed with power in all the right channels. It provides server-side analytics and customer 360° profiling to surface deep insights, stats, and heatmaps on critical metrics like pageviews. It also provides real-time A/B testing, enabling teams to adapt content to the needs of diverse audience segments. Having this layer of intelligence right at your fingertips will undoubtedly give marketers quick and relevant data around content engagement, allowing them to optimize more fluidly.“Engage provides businesses with intuitive tools, all within their familiar CMS platform, and we’re thrilled to now offer this powerful set of content optimization tools as a first-party solution,” said <a target="_blank" href="https://www.linkedin.com/in/mats-persson-296a66/">Mats Persson</a>, CEO at Umbraco. “This launch brings immediate value for our partners and end-clients, empowering them to meet the growing demand for tailored digital experiences. Personalization and content optimization, that work in practice, are now essential for driving conversion rates and ROI – a trend we’re excited to support with Umbraco Engage.”<h3 id="powering-personalization-for-marketing-teams">Powering personalization for marketing teams</h3>The benefits of personalization – and its impact on customer experience – are ubiquitously evident, and there's ample research to support a brand's investment in personalization technologies and strategies. A <a target="_blank" href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying">McKinsey &amp; Company study</a> found that 76% of consumers were more likely to purchase from brands that personalize their experiences, and 78% were more likely to refer friends and family to those brands. Beyond the tangible effects on purchase conversion, personalization can also improve other business and financial dimensions for brands. In fact, the same study found that personalization can reduce customer acquisition costs by up to 50%, lift revenues from 5% to 15%, and increase marketing ROI by 10% to 30%. McKinsey also reported that digitally native direct-to-consumer brands – ones that own the customer transaction and put first-party data at the heart of their marketing decision-making – derived approximately 25% of their revenue from personalization. Not too shabby. Umbraco is clearly driving more focus and attention around personalization based on the company’s innovation roadmap. As noted, the launch follows the announcement of Umbraco’s acquisition of uMarketingSuite, a content personalization tool that has become popular in key industries like financial services, healthcare, and the public sector, where privacy regulations restrict the use of third-party data. Existing uMarketingSuite customers will continue to benefit from the product's A/B testing, 360° profiling, analytics, and content personalization. Because Engage is now part of Umbraco, organizations also have the confidence and reassurance that ongoing product development and support will be delivered by a larger team at Umbraco HQ.According to <a target="_blank" href="https://www.linkedin.com/in/hemraker/">Rune Strand</a>, Umbraco’s Product Communications Manager, marketing teams can immediately gain value from these new content personalization and optimization tools within its CMS.“As soon as Engage is installed on existing or new sites, marketing teams can instantly see how well web content is performing,” he said. “Pageview analytics and statistics are all at their fingertips within the Umbraco CMS interface. Being able to see heat maps that show precisely how users interact with your site can be game-changing for identifying which content is working well and which needs to be retired, refreshed, or personalized.”<h3 id="out-of-the-box-insights">Out-of-the-box insights</h3>Umbraco has scored a win by making this level of data more accessible to marketing professionals, content editors, and CRO specialists. With the add-on, users can gain actionable insights based on interactions with existing content and more effectively personalize and optimize information for new and returning website visitors and customers.Additionally, teams will be able to make data-informed decisions and take swift marketing actions within the Umbraco editing environment. They can proactively improve content performance using the tool’s real-time A/B content variant testing to improve digital experiences and boost conversion with more relevant, custom-tailored content. <figure class="image image-style-align-center image_resized" style="width:85.09%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/umbraco-engage-screenshots.png" alt="" /></figure>Umbraco Engage provides clear analytics and performance metrics “People who create web content should be able to see how well it performs and make necessary tweaks, all within the CMS,” said <a target="_blank" href="https://www.linkedin.com/in/leondewildt/">Leon de Wildt</a>, the Commercial Product Manager for Umbraco Engage and the founder of uMarketingSuite. “Umbraco Engage is designed to help organizations tailor digital experiences in response to their own interaction data. Using the in-app reports, marketing teams can make changes that measurably improve engagement. Businesses can use Umbraco Engage to continuously improve the digital experience and boost conversion rates, whether that means more people filling out a form, buying a product, engaging with content or signing up for a webinar.”Umbraco is also addressing regulatory and data privacy considerations – something the company has long been a fierce proponent of. With Engage, marketers will be able to use server-side analytics and first-party data to satisfy compliance with data and privacy laws while accessing the platform's benefits.Umbraco Engage works out-of-the-box with other platform add-ons like <a target="_blank" href="https://umbraco.com/products/add-ons/forms/">Umbraco Forms</a> and <a target="_blank" href="https://umbraco.com/products/add-ons/commerce/">Umbraco Commerce</a>. For example, integrating Umbraco Commerce and Umbraco Engage enables digital marketers to view order history on the visitor profile level. This can help power eCommerce sites that recognize returning customers, serve personalized product information, and interact immediately with abandoned shopping carts to help boost sales. Umbraco Engage is available now, and Umbraco digital agency partners can access discounts, exclusive webinars, and free demo licenses based on their partnership agreements. If you’re a uMarketingSuite customer, there’s also a path for upgrading to Engage by February 24th, 2025. <a target="_blank" href="https://umbraco.com/products/add-ons/engage/">You can learn more about Umbraco Engage here</a>. <h3 id="why-it-matters">Why it matters</h3>Umbraco continues to drive a unique position as an open-source .NET content management system. With a fervent community of over 220,000 active members worldwide, they’re benefitting from a wide bench of innovation as more contributors participate in advancing the CMS and its capabilities.Personalization remains a challenge for all parties, from vendors to customers. It’s no longer the “undiscovered country,” but it needs to be defined around a brand’s specific goals. Further, there are many challenges associated with executing and maintaining a successful strategy. Having access to the right tooling – specifically around analytics and insights – can help provide a solid foundation for marketers and deliver better outcomes. AI will further disrupt the landscape, but Umbraco has a distinct advantage with a proven and “friendly” brand that will be key to cementing loyalty. By all accounts, the uMarketingSuite acquisition was a smart move as it looks to expand features, remain in competitive parity, and drive greater agility for marketing teams. UX is also pivotal. Having meaningful data closer to the CMS – and integrated within the editing workflow – will enable users with more control and faster decision-making, which could ultimately improve conversions and grow the bottom line.And that’s the real Holy Grail. <hr /><h4 style="text-align:center" id="looking-for-guidance-on-umbraco?--talk-to-us.-">Looking for guidance on Umbraco?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a> <img style="width:30.46%" src="https://cmscritic.com/ms-content/uploads/2024/11/cms-summit-25.png" alt="" /><h4 id="cms-summit-25"><a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">CMS Summit 25</a></h4>May 13-14, 2025 – Frankfurt, GermanyDon't miss the first European edition of our prestigious international conference dedicated to the global content management community! CMS Summit 25 will bring together top-notch speakers, our renowned learning format, and engaging social events. Hear from leading practitioners like Deutsche Bahn, Dr. Oetker, and more – and join customers, agencies, and CMS vendors as we discuss current trends and what's ahead for the content and digital experience fields. Connect and network at the only vendor-neutral, in-person conference focused on CMS. Space is limited for this exclusive event, <a target="_blank" href="https://www.boye-co.com/conferences/cmssummit25">so book your seats today.</a>

Umbraco Engage Enhances Digital Personalization to Drive Higher Conversion Rates

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<hr /> In the pantheon of DAM solutions, AI has been an undeniable game changer. Along with enhancing search and impacting overall productivity, it’s also proving valuable from a generative content perspective. The latest example of AI innovation in the “DAMsphere” is from <a target="_blank" href="http://www.acquia.com/">Acquia</a>, which has been steadily infusing artificial intelligence into its platform, with a keen focus on its <a target="_blank" href="https://www.acquia.com/products/acquia-dam">Acquia DAM</a> solution.At <a target="_blank" href="https://cmscritic.com/from-accessibility-to-ai-and-beyond-five-key-takeaways-from-acquia-engage-boston">last year’s Engage conference</a> in Boston, I saw first-hand how AI was force-multiplying the potential for Acquia DAM and taking its core Widen capabilities – <a target="_blank" href="https://cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities">which it purchased in 2021</a> – to the next level. Since then, there have been continual improvements, reinforcing Acquia’s best-of-breed posture in a competitive market of DAM and PIM products. This includes other DXPs and even headless CMS or PaaS platforms with built-in offerings. Acquia’s new AI enhancements, announced just last month, are focused on video and images – and they're pretty slick. By all accounts, they should boost the productivity of creatives and marketers while enabling them to extract greater value from their digital content. Here’s a quick breakdown (there's even some video to watch):<h3 id="acquia-video-creator">Acquia Video Creator</h3>Video is already a full-time resident in the house of the DAMs, particularly as brands increase their reliance on interactive and immersive content. <a target="_blank" href="https://www.wyzowl.com/video-marketing-statistics/">Nearly 90% of consumers</a> say that they want more video, and social platforms like TikTok and Instagram have become the go-to channels for reaching new customers.Additionally, <a target="_blank" href="https://offers.hubspot.com/consumer-trends?hubs_signup-url=blog.hubspot.com/marketing/how-video-consumption-is-changing&amp;hubs_signup-cta=Consumer%20Trends%20Report&amp;hubs_post=blog.hubspot.com/marketing/how-video-consumption-is-changing&amp;hubs_post-cta=Consumer%20Trends%20Report&amp;_gl=1*iyn9mk*_gcl_au*MTAyMzg3NDcxOC4xNzMwOTA3MTk4*_ga*MTUzNjQ3OTAzNi4xNjg1OTEyNTQ3*_ga_LXTM6CQ0XK*MTczMDkwNzE5OC4yLjAuMTczMDkwNzE5OC42MC4wLjA.&amp;_ga=2.165247679.1431422928.1730907198-1536479036.1685912547">almost 40% of buyers</a> have cited a preference for product discovery through short-form video. Consequently, brands are ramping up their production, publication, and management resources to serve up video-centric content and campaigns at scale – and looking for platforms that provide greater automation. With the new <a target="_blank" href="https://www.acquia.com/products/acquia-dam/video-creator">Acquia Video Creator</a>, marketers have a dynamite tool for meeting these demands. Powered by AI, the Video Creator allows users to easily produce professional-quality, brand-compliant videos via a simple drag-and-drop interface. Videos are composed of existing content in a company's digital asset library, and users can access features like customizable templates and a vast cache of graphics, animations, and video clips. Here's a quick overview of the features: <figure class="media"><div data-oembed-url="https://youtu.be/aq7v00IH64E"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/aq7v00IH64E" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> It’s worth reinforcing that this isn’t just a video editor. It is, indeed, a creator, giving professional video editors a canvas for generating templates with customizable zones for things like product promos. The UX is fairly robust, delivering a complete video interface with scene layers and timelines. The functionality evokes the familiarity of <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe After Effects</a>, or even some elements of <a target="_blank" href="https://cmscritic.com/products/webflow">Webflow</a> relative to the granular styling capabilities – but without feeling too overwhelming. Bottom line: it’s enough tooling to assemble a solid experience.   <figure class="image image-style-align-center image_resized" style="width:83.01%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/acquia-video-creator.png" alt="" /></figure>Composing a video with customizable zones in the Acquia Video Creator From here, marketing team members (or almost anyone for that matter) can use the simple drag-and-drop editor to add content, transitions, and animations – as well as audio tracks or music from your library or other integrated sources. You can also pop in a transcript with ease.  <figure class="image image-style-align-center image_resized" style="width:82.81%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/acquia-video-creator-templates-screen.png" alt="" /></figure>Selecting templates in the Acquia Video Creator One of the big benefits is the presence of “guardrails” to help keep content on brand. We’ve seen this in other CMS and DXP platforms with restricted learning pipelines or knowledge bases that train only on a company’s content or licensed IP. This AI governance helps democratize video creation across an organization while ensuring that large, distributed teams stay on brand.The other key value is acceleration. In minutes, you can create entirely new projects, edit existing videos, and use the Video Creator’s AI features to generate scripts, voiceovers, subtitles, and even translations. There are also collaboration tools for internal sharing and review, so organizations can rapidly create, approve, and deliver videos across websites, e-commerce channels, social media, events, and more.Acquia Video Creator is powered by <a target="_blank" href="https://www.moovly.com/">Moovly</a>, and is currently available as an add-on module to both the Acquia DAM and PIM solutions.<h3 id="ai-video-transcription-and-automated-color-filtering">AI Video Transcription and Automated Color Filtering</h3>Along with the Video Creator, Acquia also introduced a new AI Video Transcription feature directly within its DAM, making it easier to manage, find, and share video and image assets. This is a super-handy resource and one that should complement every DAM. It enables users to add an AI-generated video transcript that is stored on the video’s asset digest page, eliminating the need to send videos to a separate transcription service (this can be a real hassle factor). What’s cool is that the transcripts are all time-stamped and available via general and advanced searches within the DAM. They can also be downloaded – another perk that can prove to be invaluable when utilizing transcripts in multiple places.Acquia’s new Automated Color Filtering is also a new AI-powered boon to productivity. It removes human error that can arise in manual tagging by using AI to analyze an image's color profile. It then provides filtering and search of specific HEX (hexadecimal) color values without any administrator work required.<h3 id="why-it-matters">Why it matters</h3>When it comes to harnessing AI in CMS, DXP, and other digital experience tools, the value quotient has been all over the spectrum. I’ve watched AI features blossom from the end of 2022 as vendors scrambled to remain in parity, and there have been hits and misses. In my opinion, DAMs have been a shining example of where AI has paid dividends and brought order to the data chaos. They synthesize AI's tangible benefits, applying them to high-utility services like search and filtering. They also enable automation that delivers a more scalable and uniform experience for marketers. Within the landscape of platform choices, Acquia has been pushing the innovation edge – and making Acquia DAM a jewel in its expanding digital crown. It offers an elegant, team-oriented solution that elevates collaboration. Their streamlined approach and drag-and-drop interfaces also enable marketers to be more responsive, productive, and prolific while staying on brand.Video is a key part of the content ecosystem, and Acquia’s new features are enhancing both creation and access in profound ways. AI has been essential to the amplification, but the DXP has clearly put its ear to the ground and listened to both customers and community – particularly at the enterprise level. This is where the growth of Content Marketing Platforms (CMPs) is accelerating, which assembles the assets and digital tools for managing large-scale integrated campaigns. It’s worth noting that Acquia participated in <a target="_blank" href="https://cmscritic.com/optimizely-leads-gartners-2024-mq-for-content-marketing-platforms-as-more-dxps-join-the-game">Gartner’s 2024 Magic Quadrant for CMPs</a>, presenting as a Challenger. Of course, there's also the net benefit of having the Acquia <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> community as part of the testing and feedback loop. As with previous AI ventures within the Acquia DXP, much of the early gains came from Drupal community engagement and nascent plugins for ChatGPT that accelerated the marketable innovation. As <a target="_blank" href="https://www.linkedin.com/in/buytaert/">Dries Buytaert</a> shared during our Keynote at the <a target="_blank" href="https://www.boye-co.com/conferences/cmsconnect25">CMS Connect Conference</a> last August, Drupal and Acquia were at the forefront of AI in the CMS realm, well before the generative explosion.According to <a target="_blank" href="https://www.linkedin.com/in/jakeathey/">Jake Athey</a>, Vice President of Go-To-Market and Sales for Acquia DAM &amp; PIM, this is just the beginning of the innovation cycle.“AI creates new opportunities for creatives, content authors, and marketers to drive efficiency and create immersive digital experiences that drive greater customer engagement,” he said. “Our latest innovations accelerate campaign delivery by empowering teams to create content more easily, organize assets more accurately, and find relevant assets more quickly. They are just the start of a steady stream of forthcoming innovations that distinguish Acquia DAM for its ability to consistently increase business value.”<hr /><h4 style="text-align:center" id="looking-for-guidance-on-acquia-or-acquia-dam?--talk-to-us.-">Looking for guidance on Acquia or Acquia DAM?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Acquia Introduces New AI-Powered Video and Image Features for Acquia DAM

<hr /> When I spoke to <a target="_blank" href="https://www.linkedin.com/in/mathias-biilmann-christensen-a5a3805/">Mathias Billman</a> recently, the word sanity popped up more than once during our conversation. It wasn’t an off-color reference to the chaos of our modern digital ecosystem, but the evocation of a content management tool that frequently rides alongside <a target="_blank" href="https://cmscritic.com/products/netlify">Netlify</a> – a leading web development platform he co-founded. Of course, this is logical. <a target="_blank" href="https://cmscritic.com/products/sanity">Sanity</a> (I'm referring to the application) offers a number of integrations and connectors for Netlify. But more importantly, Billman is an angel investor in the platform, a clear indicator that he sees Sanity as a transformative resource for composable stacks – where its novel vision as a Content Operating System is proving its value.To its credit, Sanity has carved out a unique position for itself, focusing on content as structured data and cultivating a tacit developer-centricity. It has also earned its place as a trusted solution for big global players like Figma, Puma, AT&amp;T, and Burger King, further validating its impact as enterprises strive for faster, more composable ways to power their digital experiences at scale. The run-up has been solid for Sanity. In 2021, the company <a target="_blank" href="https://techcrunch.com/2021/06/24/sanity-raises-39m-for-its-use-anywhere-approach-to-content-repositories/">closed on a $39 million Series B</a> that heralded its vision for extensible content repositories (and also brought its total raise to nearly $52 million). A year later, they were forging strategic partnerships with <a target="_blank" href="https://www.sanity.io/blog/shopify-invests-in-sanity-connecting-commerce-with-content">the likes of Shopify</a>, nurturing its value across commerce channels. Competition has certainly swelled over the last two years, but Sanity has remained steadfast around its central mission while evolving its messaging. As Sanity proclaims, content is the competitive differentiator for brands, and its <a target="_blank" href="https://www.sanity.io/">Sanity Content Operating System</a> is purpose-built to deliver on that proposition. The platform’s composition of composable APIs with a customizable workspace – along with its Content Lake storage and distribution – provides an elegant model that its peers don't offer (at least not in the same construct). Given the success of its longtail vision and the christening of its Content Operating System, the company is doubling down on the next phase of its evolution. Last week, Sanity announced that it has onboarded the complete team behind <a target="_blank" href="http://begin.com">Begin.com</a> – a company specializing in deploying full-stack web apps to <a target="_blank" href="https://cmscritic.com/products/aws">AWS</a>. If you’re not familiar, Begin was also responsible for creating popular open source frameworks like Architect (<a target="_blank" href="https://github.com/architect">go check it out on Github</a>).Buying Begin’s mindshare is a strategic move, one that reinforces Sanity’s mission to better enable developers and digital leaders. It also deepens its goal of helping customers rethink how they use content and technology to drive growth, particularly at a time when tech budgets are being heavily scrutized around the value quotient. Begin’s CEO, <a target="_blank" href="https://www.linkedin.com/in/brianleroux/">Brian Leroux</a>, seemed bullish about his company’s synthesis with Sanity, and noted in the company’s press release that he sees “a lot of untapped potential in how content can be used.”Sanity's Content Lake, introduced in 2018, disrupted the content management landscape by providing a central hub for integration across channels and platforms. This ignited some early gains for the platform’s offerings, particularly as composability shifted into high gear. Despite the realization of content automation for many of its customers, the full potential of automation has remained, as Leroux pointed out, relatively untapped. With the addition of Begin, Sanity hopes to accelerate its innovation and attain new levels of performance. The Begin team brings deep experience in developing powerful compute and automation capabilities – attributes that will be critical to reducing manual workloads and streamlining content processes. I had a chance to talk with <a target="_blank" href="https://www.linkedin.com/in/magnushillestad">Magnus Hillestad</a>, co-founder and CEO of Sanity, about his plans for Begin. It's worth noting that Hillestad is an ex-finance and private equity guy turned tech start-up leader, thus bringing more of the traditional commercial optics to the founder's role. This is a distinct advantage for the company, one that undoubtedly contributed to its successful capital raising. Aside from the foundational benefits of force multiplying Sanity’s innovation resources, it’s clear that a central impact for customers is greater resiliency and agility in the face of widespread technological change."The Begin team joining us marks a transformative moment for Sanity and for what our customers can expect going forward," he said. “By combining their expertise in compute and modern app deployments with our vision for an automated, resilient content operating system, we're redefining what's possible in content management. This powerful synergy will unlock unprecedented levels of efficiency and innovation for our customers, propelling industries like e-commerce, media and technology into a new era of content operations.”<h3 id="where-to-begin?-with-an-automation-end-game">Where to Begin? With an automation end game</h3>Sanity has been challenging the status quo of content management since coming online in 2018. Sanity’s core philosophy – reflected in its Content Operating System platform – flips the standard CMS narrative by treating content as data, and by connecting and automating systems beyond its central hub. This shift in perception also allows teams to treat content as a more strategic asset for their business.From a developer perspective, the addition of Begin’s resources will provide a number of benefits. This includes the addition of powerful compute resources, giving users the ability to scale extensible content distribution systems with embedded automation.Begin’s heritage as an AWS development house was certainly a key part of the acquisition appeal. By absorbing a cohort of expertise with proven success deploying web apps to the world’s leading cloud, Sanity hoped to imbue its features with next-level scalability – all while mitigating the headaches associated with deploying apps on Sanity.  “The Begin Team's experience building within a 'cloud hyperscaler' environment provides substantial value to our customers through the development of powerful compute capabilities,” he said, “which simplifies the way they build complex content automations. The goal is to enable our customers to easily deploy content operations applications directly on the Sanity Content Operating System, abstracting away much of the complexity.” Hillestad went on to explain that many of Sanity’s customers are setting up content operations applications in their own cloud environments. Given this vector, he believes Sanity can provide a better developer experience by offering an abstracted compute layer, giving customers the option to leverage Sanity for their automation and content ops needs while still allowing direct cloud integrations where needed. “Ultimately, by leveraging the Begin team's capabilities, we aim to empower the same developers who have become superstars at building content workflows in Sanity Studio to also excel at deploying content operations and automation on our platform,” he said. Another stated focus for the Begin team will be the delivery of content infrastructure as code. This will manifest in more powerful tools that help users develop, deploy, and manage advanced content pipelines with greater ease and efficacy.  <h3 id="what-about-content-marketers?">What about content marketers?</h3>As previously noted, Sanity has carved out a reputation for being “developer-friendly.” That might translate to “requires code” for the gaggle of CMS users hungry for less cumbersome, more drag-and-drop-oriented solutions with composable propensities. Many of the now “legacy” headless CMS tools are endeavoring to differentiate their value through visual editing tools. Sanity is already addressing this side of content ops ledger with <a target="_blank" href="https://www.sanity.io/studio">Sanity Studio</a>, which enables a host of visual features like customizable components and block content editing, as well as collaboration and workspace capabilities. On the automation front, it even sports things like intelligent image cropping and scaling. <figure class="image image-style-align-center image_resized" style="width:72.78%"><img src="https://cmscritic.com/ms-content/uploads/2024/11/sanity-collaboration-screenshot.jpg" alt="" /></figure>A mockup of collaboration features in Sanity Studio At the same time, the company maintains a clear pipeline back to the developers with Sanity Studio, allowing users to connect a production-ready content backend to an application. Studio’s customization framework allows for the development of unique content forms, workflows, validation, workspaces, and more – all built using modern web dev patterns that make the journey easier and more efficient. <hr /><h4 style="text-align:center">"The real win is in enabling tighter collaboration between developers and the rest of the content organization to deliver better digital experiences.”</h4><hr /> I wanted to know how Sanity’s investment in Begin would translate into greater value for the broader content operations model – vis-à-vis the marketers and editors driving the content itself. The amplification of compute resources and cloud dimensions are more the domain of DevOps; aside from impacting speed and productivity for editors, what other gains might be on the horizon?As Hillestad pointed out, the acquisition of Begin will take Sanity’s developer offerings to the next level, but the organizational benefits will be very tangible for non-developers as well. “While it's true that Sanity has always put a strong emphasis on being developer-friendly, the benefits of this approach extend far beyond the developer experience,” Hillestad said. “We believe that the most advanced organizations empower their skilled engineers to enable efficient, scalable content operations that drive impactful storytelling.”How will they deliver on this? By enabling content operations within the same system, thus reducing context switching between tools. As Hillestad explained, content strategists and product managers will have an easier path to integrating all related content and data directly into their single source of truth – enabling that richer storytelling potential. “So while speed and productivity gains are certainly part of the equation, the real win is in enabling tighter collaboration between developers and the rest of the content organization to deliver better digital experiences.”<h3 id="what-about-ai?">What about AI?</h3>While the acquisition of Begin is a big deal for Sanity, there’s been significant AI investment from all corners of the CMS landscape. Given its ambitions to evolve the Content Operating System to new levels of performance, I asked Hillestad how is AI playing into his plans – and if Begin’s proximity to <a target="_blank" href="https://cmscritic.com/products/aws">AWS</a> and its <a target="_blank" href="https://aws.amazon.com/bedrock/?gclid=Cj0KCQjwvpy5BhDTARIsAHSilyn-dmseaMQpjDac_WRX0C1ov1es3fdfHFLRdjXEB0OHW_Z7dLGkATIaAjRmEALw_wcB&amp;trk=0eaabb80-ee46-4e73-94ae-368ffb759b62&amp;sc_channel=ps&amp;ef_id=Cj0KCQjwvpy5BhDTARIsAHSilyn-dmseaMQpjDac_WRX0C1ov1es3fdfHFLRdjXEB0OHW_Z7dLGkATIaAjRmEALw_wcB:G:s&amp;s_kwcid=AL!4422!3!692006004682!e!!g!!aws%20bedrock!21048268554!159639952735">Amazon Bedrock</a> or <a target="_blank" href="https://www.anthropic.com/">Anthropic</a> services might be an advantage.  “AI is indeed a significant part of our plans going forward, and the Begin team will play a key role in making AI capabilities more accessible to developers on our platform,” he said. “Sanity already offers several AI-powered tools for our users, leveraging services like <a target="_blank" href="https://openai.com/">OpenAI</a>, Anthropic, and <a target="_blank" href="https://www.pinecone.io/">Pinecone</a>. With the addition of the Begin team, we will make it even easier for developers to build their own custom AI functions and workflows on top of our platform.” As Sanity further develops its AI offerings, Hillestad forecast that it plans to support a wide range of AI services and large language models to give its customers maximum flexibility. “The Begin team's expertise in building developer abstractions will be invaluable as we work to make these powerful AI capabilities more approachable and integrated into the Sanity ecosystem.”<h3 id="why-it-matters">Why it matters</h3>In a marketplace of increasingly commoditized headless offerings, Sanity continues to establish differentiated value with its niche position as a Content Operating System. As it onboards the experience and resources of Begin, it is further investing in a growth angle that will enhance automation, scalability, and performance – perhaps in profound ways. Still, Sanity’s greatest strength could be its main detractor. Developer reliance is part of the resistance for marketing organizations when adopting new tools, and decisions are being driven by composable technologies that now offer a complete range of features that enable editor independence. This is where a developer-centric perception can be a limiting factor. That said, Sanity is effectively bridging the gap. Sanity Studio is the best example of its unification potential, and already provides robust capabilities that stand apart from a UX perspective. While Begin’s cloud and compute resources will inject more integrative fabric into the platform, it would be smart to see equal attention paid to further enhancing the editor experience.Partnering with Netlify and other development platforms is also a key benefit in Sanity’s favor. By expanding its connector libraries and reducing the barriers to entry, it can accelerate content velocity for users and brands as part of a go-to composable stack. Relying on these channels will be key to enhancing visibility and preference. Of course, choice is the biggest challenge for every player on the CMS chessboard. But Sanity has managed to build a solid foundation of differentiation, one that could serve it well as it looks to grow. Adding these new resources is a great way to begin its next chapter.  <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Sanity Acquires Begin Team, Aims to Accelerate the Evolution of its Content Operating System 

Opinion: Universal CMS? From a pragmatist, it’s not yet so "Universal"

andrew

<hr /> Put on your dancin' shoes, 'cuz Papa’s got a brand new sock. And it's green.To say that Webflow is getting “animated” about its recent acquisition would be an understatement. At last week’s <a target="_blank" href="https://webflow.com/webflowconf">Webflow Conf 2024</a> – the company’s annual hurrah catering to designers, developers, marketers, and even business leaders – <a target="_blank" href="https://www.linkedin.com/in/lktong/">CEO Linda Tong</a> announced that the web experience platform had purchased <a target="_blank" href="https://gsap.com/">GreenSock</a>, the company behind the <a target="_blank" href="https://gsap.com/">GreenSock Animation Platform</a> (better known by its “GSAP” moniker).If you’re not immediately familiar with the GreenSock brand, that’s OK. GSAP is slightly exotic but well-known amongst super JS design enthusiasts. Over time, it has established itself as an industry-leading solution for animation experiences on the web layer. So what makes this dance-worthy, exactly? As GreenSock boldly proclaims on its homepage, GSAP lets you “animate anything” that JavaScript can touch. At its core, GSAP is a JS library that helps modern designers and developers craft lush, dynamic, silky-smooth animations that are, in a word, stunning. And it's proven: GSAP is well-adopted and already in use on over 12 million sites. If you haven’t experienced what’s possible with GSAP, I highly recommend perusing their website (there’s a great showcase <a target="_blank" href="https://gsap.com/">you can view here</a>). Just keep scrolling, and you’ll instantly see what makes it cool. With its array of functions, you can build UI that’s undeniably immersive, or take logos and SVG graphics to the next level with morphing and motion plugins. You can add mouth-gaping flare to text in seconds – and bring your web pages to life with fun sequences that visually shake things up. Below is a great primer from <a target="_blank" href="https://www.youtube.com/c/timothyricks">Timothy Ricks</a>, a resident YouTube “Webflow Wizard,” about leveraging GSAP with Webflow. It demonstrates how integrated the platforms have already become – and how indispensable a tool it has proven to be. In fact, there are Udemy courses available for learning how to develop JavaScript animations using GSAP. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=m4YKslkob9Q"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/m4YKslkob9Q" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> For all of these reasons, acquiring GSAP is a logical move for Webflow. As it further embraces its Web Experience Platform (WXP) positioning, it’s doubling down on delivering a breadth of easy-to-use capabilities with native insights and optimization features that evoke legacy DXPs – but with more integrated features like AI and, now, expansive animation. As Tong pointed out in her announcement, there were some phenomenal new bells and whistles unveiled at Webflow Conf, all focused on shaping how marketers build, manage, and evolve the future of the web. Clearly, animation is providing differentiated value in this quest for delivering amazing digital experiences. “Today’s CMOs are asked to own the brand and revenue, and marketing teams are under pressure to convert more of the visitors that do show up at the website into customers,” she said. “The best-performing sites we've seen are dynamic and leverage interactions to bring their experiences to life.”It’s true that assets like video and animation can improve website performance and conversions. Video alone can increase these key metrics by 86% – while adding a one- to two-minute website animation <a target="_blank" href="https://wow-how.com/articles/do-animated-websites-convert-leads#:~:text=Conversion%20rates,-64%25%20of%20people&amp;text=The%20autoplay%20video%20page%20receives,sales%20than%20just%20a%20text.">can generate up to 70% more sales</a> than static text. It’s for these reasons that downstream website builders like <a target="_blank" href="https://cmscritic.com/products/squarespace">Squarespace</a> and <a target="_blank" href="https://cmscritic.com/products/wix">Wix</a> have been steadily adding animation features to their respective feature sets. The tools vary in their general scope, but they both offer a decent amount of control and customization. Adding GSAP is perhaps less of an answer to these alternative platforms and more of a clear commitment to Webflow users that the platform is continuing to innovate and enrich its offerings.“With GSAP, you can animate pretty much anything on the web, just by writing some JavaScript, delivering a delightful consumer experience,” Tong explained. “Web developers and designers love GSAP because it's performant, super flexible, framework agnostic, and surprisingly easy to use. Webflow’s mission is to bring development superpowers to everyone which includes allowing people to build the most interactive, engaging experiences on the web, and with GSAP, they can do just that.”<h3 id="expanding-the-value-of-gsap">Expanding the value of GSAP</h3>With the GreenSock acquisition, Webflow is bringing over the GSAP team and its resources. This includes a connection to GSAP’s dedicated community, which has been actively developing animation components and solutions with its capabilities. According to Tong, GreenSock shares Webflow’s vision for the future and built its company with developers and designers in mind. “GSAP will take Webflow interactions to the next level while continuing to be publicly available for all developers to use on the wider web,” she said. “Over 100,000 Webflow sites are already using GSAP through custom code, but we’re excited to soon bring the power and flexibility of the API to our users natively, within Webflow.”Over the coming months, Webflow will be integrating GSAP into the platform so all of its customers can create GSAP animations natively within platform. At the same time, GSAP will continue to be publicly available for everyone to use on the wider web. There’s also been a stated commitment by Webflow and the GSAP team to maintain and evolve the library.From a pricing perspective, Webflow is honoring current pricing plans and licensing, and as Tong says, it will be “business as usual.”It’s worth noting that <a target="_blank" href="https://www.linkedin.com/in/cassie-codes/">Cassie Evans</a>, the “Lead Bestower of Animation Superpowers” at GreenSock, offered some insight into the acquisition to GSAP’s community. As she noted in her blog post, creating a GSAP GUI was an impossible pipe dream for their small team (despite all the requests for it). But with Webflow's expertise and resources, she feels the company is in in good hands. “The Webflow team has a knack for creating clean easy-to-use interfaces, and we're incredibly excited about combining our expertise to bring something beautiful to life,” Evans said. “In short, we're better together.”' <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=fHnszKG6X3A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/fHnszKG6X3A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure><h3 id="slipping-on-a-bigger-pair-of-ai-shoes">Slipping on a bigger pair of AI shoes</h3>In addition to the GSAP announcement, Webflow unveiled some big AI-powered features at Webflow Conf. These join a chorus of AI tools that Webflow has already been pioneering – including connections to third-party AI apps like <a target="_blank" href="https://www.jasper.ai/">Jasper</a> and <a target="_blank" href="https://www.typeform.com/">Typeform</a>. <h4 id="webflow-ai-assistant-">Webflow AI Assistant </h4>The first is the launch of the new <a target="_blank" href="https://help.webflow.com/hc/en-us/articles/34297897805715-Webflow-AI-Assistant-overview">Webflow AI Assistant</a>, which allows team members to quickly design and generate stylized content within a site’s existing design system using conversational prompts. AI Assistant provides tools that use existing classes, variables, and site context to create on-brand drafts for review. It can also generate a full CMS item with contextually relevant content based on a simple prompt – a time saver when spinning up realistic content for new pages.  <h4 id="webflow-analyze">Webflow Analyze</h4>The company also introduced <a target="_blank" href="https://webflow.com/updates/introducing-webflow-analyze">Webflow Analyze</a>, a resource that delivers a native, unified view of visitor behavior to designers and content marketers, empowering them to make data-backed decisions that improve site performance. Analyze offers site and page insights directly within Webflow, so you don’t need to switch between tools or navigate confusing third-party dashboards. It also sports an automatic, code-free setup, which also includes automatic event capture. Unlike some other analytics tools in the market, there’s no need for manual or code-based configuration.  <figure class="image image-style-align-center"><img src="https://cmscritic.com/ms-content/uploads/2024/10/webflow-analyze.jpg" alt="" /></figure> Analyze is also designed with data privacy at its core, so if you have specialized consent management needs, you can integrate with your tool of choice or use Webflow's turnkey integrations with <a target="_blank" href="https://www.datagrail.io/">DataGrail</a> and <a target="_blank" href="https://finsweet.com/">Finsweet</a> – with more on the way.Analyze will be available as an add-on for all customers on Basic, CMS, Business, and Enterprise Site plans this month.  <h4 id="webflow-optimize">Webflow Optimize</h4>Finally, there’s <a target="_blank" href="https://webflow.com/optimize">Webflow Optimize</a>, an AI-powered A/B testing and personalization solution. Optimize learns from site visitors in real-time, ensuring a dynamic, personalized user experience each time. It effectively maximizes conversions through rapid insights, tailored visitor experiences, and AI-powered delivery. Optimize testing gives you the ability to quickly compare variations to learn what performs best, scale your experiments, and harness AI for faster and smarter results.  <h3 id="why-it-matters">Why it matters</h3>As someone who cares a lot about visual UX – and maybe a little more about information architecture – I’m always cautious about adding too many animated whiz-bangs to a web page. This is where the sensitivity of a smart designer comes in, and knowing how much is just right.That said, animation is an area where brands can tell stories in unique ways, and Webflow’s acquisition of GSAP could be another differentiator for the budding web experience platform. Webflow continues to hold appeal for pixel-perfect aficionados that enjoy a deep level of precision and control – and GSAP’s libraries and plugins reflect a similar degree of robustness.With respect to AI, every platform – from CMS to website builders – is leveraging artificial intelligence to enhance productivity and improve efficiency. Content generation has become table stakes, but Webflow’s amplification of its analytics and optimization features is a decisive factor and demonstrates a clear focus on high-utility applications.  For Tong, this is a solid move early in her tenure as CEO. As we covered back in June of this year (only a few months ago), Webflow's founder <a target="_blank" href="https://www.linkedin.com/in/vladmagdalin/">Vlad Magdalin</a> stated that Tong would bring an “infectious energy” to her promotion from President and COO, where she oversaw the recent <a target="_blank" href="https://cmscritic.com/webflow-buys-intellimize-why-its-an-intelligent-buy">acquisition of Intellimize</a>. Are we seeing the beginning of a more ambitious strategy to build out the Webflow ecosystem and drive more value through acquisitions? Hard to say, but this feels like a smart move to kick things off – and one that should serve its customers well. Choice continues to be both a challenge and an opportunity for users as they evaluate platforms to power their digital experiences. Webflow has built a strong community following and enhanced its preference among agencies. These features could give it a pivotal edge as it looks to grow in 2025, particularly as it focuses more on large-scale enterprises that crave this flexibility to power their marketing teams.Who knows? Maybe there's another sock on the dance floor to fill those growing shoes.  <hr /><h4 style="text-align:center" id="looking-for-guidance-on-webflow?--talk-to-us.-">Looking for guidance on Webflow?  <a target="_blank" href="https://cmscritic.com/contact">Talk to us. </a></h4><hr /><h3 id="upcoming-events">Upcoming Events</h3> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Webflow Laces Up its Animation Shoes with GreenSock, Unveils New AI Features

Sitecore Rocks and Rolls in Music City: The Top 5 Tracks from Symposium 2024

<hr /> For brands in any industry, competing on price can be a slippery slope. In some cases, it’s an elevator to the bottom floor – even an indicator of broader commoditization.There’s a case to be made for aggressively grabbing market share if conditions are ripe, like when products are experiencing higher-than-average churn or delivering a poor experience. Sometimes, buyers might already be looking to upgrade to an alternative and simultaneously trim the bottom line. If the timing’s right, a deep discount can lead to quick wins.For <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a>, the stars are apparently lining up for an ambitious play on price, and they’re throwing down the gauntlet. Yesterday, the composable digital experience platform and enterprise <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> announced its new <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">“Retire the Legacy” offer</a>. The program is pointed at brands that feel trapped in their legacy CMS solutions and are struggling with long-standing technical debt entrenched in their marketing tech stacks. “Retire the Legacy” provides a sort of life ring for customers struggling to stand out amidst a brand relevancy crisis – something I’ve spoken about with <a target="_blank" href="https://cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat">Neha Sampat</a>, Contentstack’s founder and CEO, in multiple interviews. This program aims to de-risk the move to a modern DXP for new customers, helping them mitigate the barriers in a meaningful way. "We speak with hundreds of customers every month who are regularly disappointed by their legacy, monolithic CMS," Sampat noted. “These brands want to modernize, but they feel stuck, technologically and contractually. We're taking this all off the table, betting on ourselves and on the power of our technology to reimagine possible for these customers.”Not only is Contentstack banking on its value proposition as a leading composable DXP to move the needle for brands, but it’s also suggesting that customers who move to their platform can reduce their current license fees by 50%.That’s a big number. And, as you might guess, requires a bit of qualification. First, the “Retire the Legacy” offer only applies to customers who have existing DX implementations using <a target="_blank" href="https://cmscritic.com/products/adobe-experience-manager">Adobe Experience Manager</a>, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a>, and <a target="_blank" href="https://docs.oracle.com/en/cloud/paas/content-cloud/headless-cms.html">Oracle</a>. There are also explicit terms and conditions, which require attending a demo by December 31st, 2024. You can mull through some of the other T’s &amp; C’s <a target="_blank" href="https://explore.contentstack.com/retire-the-legacy">on their website</a>. Look, platforms are under increasing pressure to grow, particularly when there are expectations from investors to drive returns. It's not a shocker that this trifecta of specific competitors is the focus of this program (they are, indeed, legacy platforms). It tells us a lot about how Contentstack is reading the tea leaves across the competitive landscape, and where they see potential opportunity.Will a deal like this shake enough trees? Here are some things to consider.<h3 id="helping-brands-get-“unstuck”">Helping brands get “unstuck”</h3>Contentstack has consistently framed the existential ecosystem challenges over the last year. Its case is quite clear: brands are mired in the muck, trying to remain relevant in a market of fleeting loyalty, particularly in digital commerce and retail. In my last discussion with Sampat, we even touched on the state of physical stores as businesses drift towards digital. I recommend checking out a few of the recent <a target="_blank" href="https://cocktailsand.substack.com/p/second-serves-a-great-low-abv-cocktail">Cocktails &amp; Commerce</a> newsletters for some sobering stats (see what I did there?)We all know that consumers are being profusely bombarded with marketing detritus from every direction, and standing out is becoming increasingly difficult. Based on one metric from Contentstack, 90% of markets have seen their digital channels lose effectiveness. That’s a hit – and an urgent call to action.To compete in this digital-first world, brands have to deliver dynamic, personalized experiences that are automated and augmented by high-value AI applications. Additionally, marketers can’t be hamstrung by development – they need to be nimble and agile. By answering this call with the right blend of flexibility and scalability, Contentstack is codifying its value by giving brands more control over their destiny.<h3 id="the-whole-enchilada-for-half-the-cost?-">The whole enchilada for half the cost? </h3>With its “Retire the Legacy” program, Contentstack is putting its money where its mouth is – betting on its people, processes, and technology to deliver a sustainable outcome with 50% savings on existing licensing fees. On one hand, it speaks to their well-earned confidence. On the other, depending on the terms of a legacy licensing agreement (this is where the terms and conditions come in), it presents obvious risks. There are multiple dimensions to any deployment; my guess is that they’ve analyzed exactly how to eat the enchilada from every conceivable direction.At the core of its value play is the company’s headless CMS, which has been infused with a wide range of capabilities to support the needs of marketers. This includes some dynamite <a target="_blank" href="https://cmscritic.com/seeing-in-a-headless-world-contentstack-introduces-new-visual-building-capabilities-for-marketers">visual building capabilities</a> – which we covered last month – buoyed by an API-first, cloud-native <a target="_blank" href="https://machalliance.org/mach-technology">MACH architecture</a>. This enables everything from personalization to <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-aware GenAI</a> to enhanced automation and workflows.Underneath it all is the company’s signature <a target="_blank" href="https://www.contentstack.com/customer-care">“No-fail Promise,”</a> part of its Care Without Compromise platform. Powered by people, knowledge-based programs, and a bevy of resources, these vital structures have earned Contentstack a 98% customer satisfaction rating and a 97% customer retention rate. Those are gloat-worthy figures.This dedicated commitment to success is serving them well. <a target="_blank" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a>, Head of Contentstack’s corporate communication, states in a video on the site that supporting customers on every step of their composable journey is “just how we operate.” The proof is clear in Contentstack’s numerous success stories with global brands. <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=-NZ9keroA5A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/-NZ9keroA5A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> <h3 id="so-what’s-the-real-deal-with-this-deal?">So what’s the real deal with this deal?</h3>I mentioned commoditization in the very beginning. “The Great Rebalancing” has cometh, and most platforms in our market have become… well, universal in what they offer (I guess that word is catching on). It doesn’t mean they do it all, or that everything is in perfect parity. I'd be suspicious of any platform making that claim, and I prefer messaging that clearly details what a product is as much as it isn't. But between the plethora of visual builders, headless capabilities, hosting, etc… many of the pure categorical differentiators have been washed away. That could make price a more pertinent factor.To further confuse the category dilemma, platforms like Contentstack have <a target="_blank" href="https://cmscritic.com/forrester-dxp-wave-2023-vendor-commentary">joined the chorus of DXPs</a> on the analysts’ radars, giving them far more competitive clout in the evaluation matrix. At the same time, legacy vendors have been ebbing further into the land of composability (or a certain definition of the term). That includes Sitecore, which has been making headway with its <a target="_blank" href="https://cmscritic.com/sonic-boom-sitecore-surges-past-500m-in-arr-heres-why-it-matters">XM Cloud</a>.Again, everyone’s ending up in the same place. Where does this land Contentstack? In a solid position – one where it can capitalize on the churn and disappointment that customers have with their legacy products. Even if a vendor is now offering more composable solutions, brands are looking to the future. And for many, these legacy vendors might feel like the past. It’s no mistake that we see AEM, Sitecore, and Oracle (maybe less so) in the competitive crosshairs. They’re big targets, but also the ones fighting their own legacy tech and the old paradigms around licensing. We’re not seeing this offer volleyed at open source platforms or other downstream targets – just the platforms with domain over large enterprise accounts. In this sense, it’s a logical strategy.About that 50% pitch: Sure, it’s a familiar tactic. Will it work? The devil’s in the details, and I think it depends on a number of factors. The real key for Contentstack is selling outcomes and focusing on where it shines. I’ve watched it nail its AI roadmap from the beginning, investing early in high-utility automation and rolling into <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">brand-relevant personalization</a>.Along with its AI-boosted roadmap, bolstering the soft benefits can be critical to expressing its differentiated value. This includes that “No-fail Promise,” which provides more confidence for brands considering a <a target="_blank" href="https://cmscritic.com/mach-alliance-expands-certification-scope-to-include-offerings-within-larger-vendors">MACH strategy</a> – and we know those journeys can be fraught with peril. In this regard, Contentstack has been a sort of glue for MACH stacks, where performance accountability is often an open-ended question.Cutting costs is cool, and it may become a more decisive factor as economic conditions shift. But remember, buyers are smart. Odds are, they’re doing their homework, carefully weighing options beyond just the budget. Can this platform really deliver what I need? Can I compete more effectively? What exactly am I “future-proofed” for?As Contentstack’s CRO <a target="_blank" href="https://www.linkedin.com/in/todd-rathje-b606356/">Todd Rathje</a> observed, brands are entrenched in a battleground that looks nothing like it did in the decades prior. They need an experience edge, and Contentstack has been delivering that in spades and at scale. But even with those advantages, it's a crowded range with more choice – and more confusion. As such, clear is the new clever.CMS vendors have to be flexible with their licensing and pricing models. It’s the SaaS way, and composable is where the traction is. But at the end of the day, it’s really all about the value they deliver. To that end, brands need to carefully consider their goals when making their selections. I like Contentstack. It has many of the pieces it needs to make a strong case in modern composable stacks. Maybe it can snare more share by offering a 50% deal like this, but it might already have 100% of what it needs to keep winning. <hr />Looking for guidance on Contentstack? If you’re evaluating platforms, <a target="_blank" href="https://cmscritic.com/cms-selection-service">talk to us. </a> <h3 id="upcoming-events">Upcoming Events</h3> <img style="width:26.74%" src="https://cmscritic.com/ms-content/uploads/2024/10/sitecore-symposium-logo.png" alt="" /><h4 id="sitecore-symposium-2024"><a href=" https://www.boye-co.com/conferences/cmskickoff25">Sitecore Symposium</a> 2024</h4>October 15-18, 2024 – Nashville, TennesseeStandout digital experiences start here! Sitecore Symposium is the leading industry conference for digital professionals to learn about digital experience management, digital customer experience, and related marketing topics. Featuring 100+ sessions, 40+ top customer brands, and Sitecore's largest gathering of marketing leaders, technologists, and our partner ecosystem. <a target="_blank" href="https://symposium.sitecore.com/">Get your tickets today!</a> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Contentstack’s “Retire the Legacy” offers big savings by shedding older CMS tech. What’s behind the deal?

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<hr /> A logo can be an incredibly divisive thing. Think about it: A person or business endeavors to crystallize its brand tenets with a singular pictographic touchpoint, balancing legibility with artistic flare – and hopefully communicating something about its purpose.Accomplishing that is a tall order. Then you realize everyone has an opinion. It makes the whole prospect of creating a good identity feel challenging and risky. And yet, it's a vital and elemental fixture in every brand ecosystem.In an age where a logo's price has been vastly diminished (you can buy one for peanuts on <a target="_blank" href="https://www.fiverr.com/">Fiverr</a> or use free tools to make one yourself), their value is conversely increasing. Why? Because good logos, reinforced by a cohesive brand architecture, can help break through the digital noise and build a solid foundation for integrated marketing programs. OK, but striking gold with a subtle “arrow” in your FedEx typography? Hard to replicate. Even more precarious are logo makeovers of established marks, which are often met with mixed fanfare. But when done right, a refresh can reinvigorate a brand’s perception and energize a moment of change.That was clearly part of the calculus for the <a target="_blank" href="https://cmscritic.com/mach-alliance-expands-certification-scope-to-include-offerings-within-larger-vendors">MACH Alliance</a> this week. The not-for-profit industry body – dedicated to advocating for open, best-of-breed technology ecosystems – just unveiled its refreshed identity to the world. Along with the updated mark, which still manages to evoke some “quirkiness” while growing up (more on that in a bit), the Alliance revealed an updated mission statement that reflects its steadfast commitment as composable stewards for enterprises making the journey to MACH.In tandem, the Alliance announced several key initiatives to strengthen its position as a technology leader and reflect the maturity of MACH and composability across the broader market. As MACH technologies become a strategic mandate for more business leaders, the Alliance is staying in lockstep, dedicating its resources to supporting wider adoption around business considerations.To that end, the Alliance has elected a new board that includes its first business leader Chairperson: <a target="_blank" href="https://www.linkedin.com/in/bobhowland/">Bob Howland</a>. As the former Chief Digital Officer at Dawn Foods, Howland will head up the Alliance’s Executive Board, providing the organization with external perspective to help bolster its strategy, align priorities, and reinforce its accountability and expectations as a neutral industry body.“The MACH Alliance is at a key inflection point,” Howland said. “These appointments and new mission and vision reflect the organization’s understanding that MACH principles are no longer radical but an established approach to enterprise business. Composability and MACH are the new norm, and the MACH Alliance must step up and support businesses to not only leverage but embrace the opportunity.”<h3 id="new-leaders-join-seasoned-board-members">New leaders join seasoned board members</h3>As part of this news package, the Alliance announced four appointments to its Executive Board, representing diverse backgrounds in both business and technology. Board members are staunch evangelists and ambassadors of MACH, vocalizing its benefits of open and transformative composable architectures. The Alliance board includes nine seats, with each appointee elected for two-year terms. Members went through a comprehensive nomination process that began in August, culminating with voting in September. The new board held its inaugural meeting in Chicago last week.In addition to Howland’s appointment as Chairperson, <a target="_blank" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">Casper Rasmussen</a> – global SVP at <a target="_blank" href="https://www.valtech.com/en-us/">Valtech</a> – was re-elected to the board and will remain as president of the Alliance. Rasmussen drives the association’s global strategy and has been chartered with leading the Alliance’s continued growth and revamped mission. Board members <a target="_blank" href="https://www.linkedin.com/in/jguthmann/">Jasmin Guthmann</a> and <a target="_blank" href="https://www.linkedin.com/in/krithikaganesamoorthi/">Krithika Ganesamoorthi</a> have also been appointed as co-vice presidents who will serve on the Executive Board’s leadership team. <a target="_blank" href="https://www.linkedin.com/in/dom-selvon-1488958/">Dom Selvon</a>, CTO at <a target="_blank" href="https://www.applydigital.com/">Apply Digital</a>, was also re-elected to the board and appointed as a co-vice president. Selvon has made great strides in supporting the Alliance’s Technology Councils and Interoperability Taskforce.In terms of new members, <a target="_blank" href="https://www.linkedin.com/in/kimberlymatenchuk/">Kimberly Matenchuk</a>, managing director at <a target="_blank" href="https://cloudinary.com/">Cloudinary</a>, has joined the board. Matenchuk is based in the UK and will lead the Alliance’s DEIB strategy – including the fast-growing <a target="_blank" href="https://cmscritic.com/mach-alliance-empowers-gender-equality-with-new-women-in-mach-deib-scoring-tool">Women in MACH initiative</a>. Additionally, <a target="_blank" href="https://www.linkedin.com/in/malteubl/">Malte Ubl</a>, CTO at <a target="_blank" href="https://vercel.com/">Vercel</a>, will bring a new voice to the board, providing high-level expertise on AI and MACH’s role in working with innovative technologies. <a target="_blank" href="https://www.linkedin.com/in/amertali/">Amer Ali</a>, VP of finance at <a target="_blank" href="https://cmscritic.com/products/netlify">Netlify</a>, has also been appointed as the Alliance’s Treasurer.<h3 id="leveling-up-the-mach-mission">Leveling up the MACH mission</h3>As the Alliance rounds the corner to its fifth year in service, the organization has overhauled its mission, vision, and branding to reflect its maturity – and support the scaling demand for open, composable technology solutions. The MACH Alliance has seen consistent growth since 2020, partnering with industry leaders like <a target="_blank" href="https://www.prnewswire.com/news-releases/mach-alliance-announces-paypal-is-the-first-company-to-join-new-supporter-membership-category-301866133.html">Paypal</a> and <a target="_blank" href="https://machalliance.org/newsroom/j-p-morgan-joins-mach-alliance-fueling-the-importance-of-composability-in-a-future-ready-digital-ecosystem">J.P. Morgan</a>. It has also expanded beyond its European roots to North America – which represents a much larger addressable market for MACH solutions. The Alliance has also <a target="_blank" href="https://machalliance.org/newsroom/mach-alliance-announces-mach-impact-award-winners">championed</a> high-impact global companies leveraging MACH like <a target="_blank" href="https://cmscritic.com/clarks-kraft-heinz-take-top-honors-in-mach-impact-awards-at-mach-three">Kraft Heinz and Clarks</a>.To maintain pace and better serve its members and the market, the Alliance has been steadily expanding its educational programs, tools, and community resources – something we’ve covered over the last year. Its foundational learning platform, <a target="_blank" href="https://machalliance.org/ridemach">rideMACH</a>, has seen over 1,100 registrations since its launch, reflecting the growing interest among industry professionals to elevate their MACH skillset.Also worth noting: the Alliance launched an <a target="_blank" href="https://machalliance.org/interoperability">Interoperability Hub</a> for resources and best practices, which it plans to fortify into 2025. Looking ahead to next year, the Alliance has also chosen Chicago for its <a target="_blank" href="https://machalliance.org/events/composable-conference-25">MACH FOUR flagship event</a>. “The Composable Conference” is slotted for April 22-24, and we can expect more details over the coming months. If you’re curious about attending MACH FOUR, you can <a target="_blank" href="https://machalliance.org/events/composable-conference-25">register your interest</a> now.<h3 id="refreshing-a-logo-from-its-“rebellious”-roots-">Refreshing a logo from its “rebellious” roots </h3>It’s hard to imagine the MACH Alliance without its signature graffiti-style logo. Suffice it to say, the 1.0 version captured the zeitgeist of the composable movement as it roared on the scene. It was irreverent, disruptive, a little pedestrian, and reflected a rebellious spirit that crystallized its intent. There was also an organic fluidity and a humanizing quality that counterbalanced its representation of tech. All unique attributes of a memorable mark. <figure class="image image-style-align-center image_resized" style="width:48.51%"><img src="https://cmscritic.com/ms-content/uploads/2024/10/mach-alliance-1.png" alt="" /></figure> At the same time, I recall some voices that “mocked” the MACH styling, suggesting it was too cavalier for a professional organization. That might have played into some of the decision-making as it introduced its new graphical solution.To be clear, it's not a wholesale transformation; the colors have been maintained, and other dimensions of the brand template are intact. Does the refreshed text make it a bit more predictable? To a degree. At its core, it feels more “tech conventional,” normalized from a radical state. On the plus side, this renders the logo more legible than its predecessor. The edges are sharper and stronger, and the whole mark evokes maturity. While it's a far cry from its previous skin, it still manages to be a little funky with its interconnected typography. But here’s where it shines: the configuration embodies composability. The letters represent an amalgam of diverse geometries orchestrated by uniform typography. That's not overly intuitive on its face, but this video helps outline the blueprint of shapes defining its structure: <figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=aiw4QhOWMfQ"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/aiw4QhOWMfQ" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> While this evolution sheds some of the rambunctiousness of its heritage, it still retains a quirky sensibility – like it’s dressing for the office but still wearing its Chuck Taylors. And that might be exactly the right blend of visual flare to reflect where the Alliance is in its lifecycle: a place where business and technology considerations are coexisting and even thriving.I didn't intend to get hyper-analytical about logo aesthetics. But again, there's more value and subtext here than we might realize. It's evident that a lot of careful thought and creativity went into this transformation, even if it meant departing from a well-established identity. It's also worth reminding ourselves that change is always uncomfortable. It should shift us, force us to reexamine things. With this brand refresh, it’s clear that the MACH Alliance is aiming to do just that – while maintaining aspects of a legacy that ignited growth.In a digital ecosystem where many software platforms and products are embracing composability, this grand experiment – born from a place of disruption – is looking for new ways to deliver guidance, expertise, and value. And of course, evoke trust while remaining relevant to its members and the market. There's more to it than a logo. Bringing business stakeholders into the mix further reinforces the Alliance's commitment to growing beyond its original charter. Another reason why change is good. For what it’s worth, this is a bold and successful move for an organization that has never been afraid to shake things up.  <hr /><h3 id="upcoming-events">Upcoming Events</h3> <h4 id="sitecore-symposium-2024"><a href=" https://www.boye-co.com/conferences/cmskickoff25">Sitecore Symposium</a> 2024</h4>October 15-18, 2024 – Nashville, TennesseeStandout digital experiences start here! Sitecore Symposium is the leading industry conference for digital professionals to learn about digital experience management, digital customer experience, and related marketing topics. Featuring 100+ sessions, 40+ top customer brands, and Sitecore's largest gathering of marketing leaders, technologists, and our partner ecosystem. <a target="_blank" href="https://symposium.sitecore.com/">Get your tickets today!</a> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

New Logo, New Leaders: MACH Alliance Announces Key Board Appointments and Brand Refresh

Sonic Boom: Sitecore Surges Past $500M in ARR. Here’s Why It Matters

<hr /> AI is still raging like a fever – even if the temperature isn’t spiking quite as high as a year ago. Don't get me wrong: the market's still being greeted with a healthy dose of daily innovation. We're even seeing up-and-comers like <a target="_blank" href="https://www.artificialintelligence-news.com/news/cerebras-vs-nvidia-inference-tool-promises-higher-performance/">Cerebras challenging the Goliath Nvidia</a>. And while opportunities persist, some of the future potential is also clouded by the murky waters of an evolving regulatory landscape. Europe has been the most audacious on the policy front with the shaping of its signature <a target="_blank" href="https://www.europarl.europa.eu/topics/en/article/20230601STO93804/eu-ai-act-first-regulation-on-artificial-intelligence">EU AI Act</a>. But just last week, California Governor Gavin Newsome announced <a target="_blank" href="https://www.gov.ca.gov/2024/09/29/governor-newsom-announces-new-initiatives-to-advance-safe-and-responsible-ai-protect-californians/">a spate of new initiatives</a> to advance safe and responsible AI – which will likely give way to similar manifestations in other states. This makes it all a moving target.Despite the legislative barriers, one can’t refute the impact that Generative AI has had on almost every application in the technology ecosystem. In our corner of the CMS and DXP verses, content creators have benefitted from enhanced productivity and efficiency with the introduction of in-app tools and workflows powered <a target="_blank" href="https://openai.com/">primarily by OpenAI</a>.But it’s not just the foundational tools. The entire spectrum of plugins, extensions, and even dev environments have integrated some measure of GenAI into their offerings. Even elemental WYSIWYG editors <a target="_blank" href="https://cmscritic.com/tinymce-brings-advanced-ai-to-cms-text-editing-interview-with-fredrik-danielsson-elise-bentley">like TinyMCE</a> – used by several CMSes – have woven GenAI capabilities into their offerings.<a target="_blank" href="https://www.netlify.com/">Netlify</a> – the modern web development platform – has also joined the automation chorus, announcing the addition of an <a target="_blank" href="https://www.netlify.com/blog/introducing-ai-assisted-publishing">AI-Assisted Publishing</a> feature for marketers and content creators that simplifies the tedious task of managing adjustments to headless or even traditional CMSes.  Part of the solution rests with <a target="_blank" href="https://www.netlify.com/platform/create/">Netlify’s Visual Editor</a>, which further codifies the expansion of these tools for composable architectures. I’ve written extensively about the rampant <a target="_blank" href="https://cmscritic.com/optimizely-introduces-new-saas-cms-with-visual-builder-for-marketers">rise of visual editors and builders</a> in previous articles, and Netlify sites are another example of where users are able to work with structured content in an easy-to-use visual context.Along with the new AI capabilities, the company also introduced <a target="_blank" href="https://www.netlify.com/blog/launching-async-workloads">Netlify Async Workloads</a> for streamlining a host of processes, and <a target="_blank" href="https://www.netlify.com/blog/introducing-netlify-extensions">Netlify Extensions</a> – which makes customizing workflows and personalizing the interfaces within the Netlify app even easier. The cohort of new capabilities reflects the market’s continued drift towards more composable web architectures, giving developers greater choice and control.The enhancements were all unveiled during the keynote address at <a target="_blank" href="https://www.netlify.com/compose/">Netlify Compose 2024</a> in San Francisco by the platform’s CEO and co-founder, <a target="_blank" href="https://www.linkedin.com/in/mathias-biilmann-christensen-a5a3805/">Mathias Biilmann Christensen.</a> The Compose conference also gives Netlify’s ecosystem of partners the opportunity to showcase innovation. Example: players like <a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:7247676894051999744/">Jamsocket launched its new partner extension</a>, offering a ready-made connection for <a target="_blank" href="https://jamsocket.com/y-sweet">Jamsocket and Y-Sweet</a> services for the Netlify ecosystem.<h3 id="turning-unstructured-content-into-ready-to-publish-pages">Turning unstructured content into ready-to-publish pages</h3>Netlify’s AI-Assisted Publishing addresses the continued pressure on content teams to provide high-quality, high-volume content at breakneck speed. Now, armed with Netlify’s AI-powered capabilities, marketers and creatives can move quickly and seamlessly from ideas to publishable content.Netlify’s use case is simple: content creators often start outside a CMS, using tools like <a target="_blank" href="https://cmscritic.com/products/google-cloud-platform">Google Docs</a> or <a target="_blank" href="https://cmscritic.com/products/notion">Notion</a>. Converting their creative work into something “suitable” for web publication is still a tedious task, requiring hands-on adjustment of their headless CMS or even legacy, template-based CMS to meet their requirements. AI-Assisted Publishing automates the rigors of moving content from its outside source to a site, transforming unstructured elements into something that works for a production page. It automates the conversion of (for example) your Google Doc for a blog post into web pages – retaining the formatting and links and maintaining corporate brand guidelines and components to keep things cohesive.  <figure class="media"><div data-oembed-url="https://youtu.be/YndziNqJaKw?si=8P0n0bjXzWovKGYW"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/YndziNqJaKw" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure> AI-Assisted Publishing effectively mitigates the complexities of managing multiple tools. It transposes content into a polished, web-ready first draft that can be edited and published without the hassle of supporting yet another CMS integration – and instead relies on Netlify’s Visual Editor to shape experiences with structured content. At its core, Visual Editor is designed for composable architectures and is compatible with any site framework and API-enabled content source. Netlify’s Visual Editor provides some decent flexibility. Users can choose a template designed to work with a <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> like <a target="_blank" href="https://cmscritic.com/products/contentful">Contentful</a> or <a target="_blank" href="https://cmscritic.com/products/sanity">Sanity</a>, or even without one – instead relying on Git to manage content versions (sometimes referred to as a Git CMS).AI-Assisted Publishing is ideal for things like blog posts, company announcements, product updates, and other use cases. It effectively reduces the time from ideation to publication, allowing teams to focus on strategic goals rather than tedious and repetitive tasks, which are common across content ops that rely on Google Docs or Notion as a source. <figure class="image image-style-align-center image_resized" style="width:88.26%"><img src="https://cmscritic.com/ms-content/uploads/2024/10/netlify-image-1.jpg" alt="" /></figure>Netlify's AI-Assisted Publishing offers personalization with custom audience personas Along the same lines, AI-Assisted Publishing is a great way to develop and manage critical marketing touchpoints like landing pages, streamling page creation with pre-designed components that are on-brand. It also provides some slick personalization capabilities that go beyond the typical A/B testing paradigms, allowing users to tailor content for multiple audiences and personas from a single source. Just select a target audience from the built-in picker or configure a specific audience persona, and you're off to the races. AI-Assisted Publishing is currently available in a private beta, but you can <a target="_blank" href="https://www.netlify.com/ai-assisted-publishing-private-beta/">sign up for it here</a>.<h3 id="sustaining-business-operations-with-durable-workloads">Sustaining business operations with durable workloads</h3>As mentioned, Netlify also introduced a few other surprises at its Compose conference, including the new <a target="_blank" href="https://www.netlify.com/blog/launching-async-workloads">Async Workloads</a> service. This nifty innovation empowers developers to construct durable, event-driven workflows seamlessly on any Netlify site.Why does durability matter? Quite simply: stuff breaks. APIs go down. Systems time out and yes, people screw up. Durable workloads enable businesses with more confidence around continuity, offering unparalleled reliability without the hassle of managing additional infrastructure, such as queues, workers, or state management.Async Workloads brings durability to serverless runtimes on Netlify, providing greater resiliency to business operations. Developers can write functions in the same manner as other serverless functions to initiate processes. Netlify takes care of the scaling, retries, future scheduling, and the other morass that can tie things up – ensuring your workloads run seamlessly. As systems get more complex, reliability becomes a precious commodity. Async Workloads helps mitigate this by letting developers build workloads and focus on critical tasks while the underlying system orchestrates everything with durability as a cornerstone. That bridges the reliability gap – and delivers value from end to end. <h3 id="create-more-powerful-customized-workflows">Create more powerful customized workflows</h3>Like a marketplace for added functionality, the new crop of Netlify Extensions allows users to choose from a growing library of ready-made integrations and specialized features that extend the value of the <a target="_blank" href="https://www.netlify.com/platform/">Netlify platform</a>. It also provides developers and partners with a sandbox to build their own extensions using Netlify’s SDK.What’s great about the Netlify Extensions is how seamless they are. With a single click, you can integrate with popular tools like <a target="_blank" href="https://cmscritic.com/products/digitalocean">DigitalOcean</a>, <a target="_blank" href="https://supabase.com/">Supabase</a>, <a target="_blank" href="https://launchdarkly.com/">LaunchDarkly</a>, or Contentful. You can also leverage new platform features such as Async Workloads, Skew Protection, or Edge-Side Includes.You can explore all the available extensions in Netlify’s in-app Extensions Directory. Once installed, all your sites can take advantage of a given extension’s capabilities – and if it includes a connector, it’s ready to configure through <a target="_blank" href="https://www.netlify.com/platform/connect/">Netlify Connect</a>, allowing you to integrate with your data sources with ease.  <figure class="image image-style-align-center image_resized" style="width:84.19%"><img src="https://cmscritic.com/ms-content/uploads/2024/10/netlify-image-2.jpg" alt="" /></figure>Netlify Extensions offers a library of integrations and connectors Another cool feature: the Extension UI also enables developers to build on top of the Netlify platform to create immersive experiences for users and teams. The SDK also allows users to build extensions for a host of other applications, including an OAuth component that streamlines authentication.<h3 id="why-it-matters">Why it matters</h3>A frequent topic at the <a target="_blank" href="https://www.boye-co.com/groups/cms-experts">Boye &amp; Company CMS Experts Group</a> meetings is where and how content is created. It’s true that many CMS platforms have conquered the mystical barrier of providing a delightful editing experience. But not all content is created equally, nor does it start life in the same place. Many of us still begin outside the CMS, using more foundational authoring tools to write press releases or blog posts before moving into an environment that allows formatting and publishing as a web page. As such, Netlify is further bridging the gap between ideation and publication. By eliminating the tedious task of moving from Google Docs or Notion to a finished page – and applying GenAI to further streamline the process – it’s doubling down on its value to developers and marketers. On top of that, the addition of intuitive personalization capabilities is further upping the ante on its extensibility. We’ve talked a lot about visual editors over the last few months, and having a dynamic tool in its development environment is extending Netlify’s value in multiple directions for both developers and content creators. Add in its Async Workloads and Extensions, and the platform is demonstrating the real scope of its innovation as it looks to build more meaningful partnerships in a competitive and composable landscape. To that end, Netlify is further broadening its extensibility by integrating with more traditional DXPs <a target="_blank" href="https://www.optimizely.com/apps/netlify/">like Optimizely</a>, providing a pathway to run its SaaS CMS on Netlify. It codifies how composable architectures are becoming more widely adopted and accelerated by best-of-breed platforms – enabling the transformation to a more strategic and modular stack. Netlify's philosophical foundation of composable MACH principles is what earned it an inaugural role as a <a target="_blank" href="https://machalliance.org/newsroom/mach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category">MACH Alliance Enabler</a> in 2021.It's worth reminding that Netlify was an early advocate of separating frontend design from backend business processes. Its vision of uniting components of the modern decoupled web and accelerating the development of scalable websites and apps has proven effective, helping them raise significant funding to power the growth of its Jamstack ecosystem. Today, that translates into nearly limitless choices for designing rich web apps and customer experiences – and these new features represent the next wave of innovation along that vision. <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Netlify Unveils AI-Assisted Publishing and Other Enhancements at Netlify Compose 2024 Conference

<hr /> <a target="_blank" href="https://www.fedramp.gov/">FedRAMP</a> is one of those squashed-together government acronyms that most laypeople will never be privy to. It stands for the Federal Risk and Authorization Management Program, which empowers agencies to use modern cloud technologies to securely handle federal information – which, as you can imagine, is some of the most sensitive data in the world. FedRAMP has been somewhat of an enigma for CMS and DXP software solutions and how they’re hosted. Don’t get me wrong, there are a plethora of compliance requirements platforms already wrestle with satisfying (think about the rise of <a target="_blank" href="https://oag.ca.gov/privacy/ccpa">CCPA</a> or <a target="_blank" href="https://www.hhs.gov/hipaa/index.html">HIPAA</a>). However, as more federal agencies are requiring FedRAMP for specific applications, platforms are having to weigh the challenges of attaining this benchmark against the potential rewards of serving federal customers. Speaking of rewards, it’s worth noting that the U.S. federal government is the <a target="_blank" href="https://www.epa.gov/greenerproducts/selling-greener-products-and-services-federal-government">world's largest single purchaser of goods and services</a>, clocking in at almost $700 billion. IT represents a big piece of that pie, <a target="_blank" href="https://www.statista.com/statistics/605501/united-states-federal-it-budget/">almost $80 billion</a> (not including the DoD). And it’s growing rapidly, particularly as more agencies modernize and digitize their legacy systems with cloud-based technologies. Earning FedRAMP status is an exceedingly arduous process, requiring meticulous documentation, third-party audits and assessments, and continuous monitoring once achieved. From an investment perspective, the cost of compliance can range from tens of thousands to millions of dollars – and take up to a year or more to complete. Ugh. Not for the faint of heart.So what’s driving this drift to FedRAMP? It’s simple: federal agencies want the same best-of-breed solutions and access to cutting-edge services. Sure, the goals might differ from commercial entities; the public sector’s motive is to support critical functions for constituents like emergency response in the aftermath of a hurricane. But the opportunity is huge, particularly as federal agencies build applications that leverage open source technologies like <a target="_blank" href="https://www.docker.com/">Docker</a>, <a target="_blank" href="https://kubernetes.io/">Kubernetes</a>, and other scalable frameworks.Here's a quick primer on FedRAMP, and you can find a library of resources from the agency on its <a target="_blank" href="https://www.youtube.com/@FedRAMP">YouTube channel</a>:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=I_3YFkmGTt4"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/I_3YFkmGTt4" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure>FedRAMP’s requirements might seem draconian to some, but there’s a lot at stake. Just ask the Department of Defense about its security clearance protocols. It’s a perilous world with lots of bad actors, so cloud solutions trusted by the federal government have to be put through the wringer – things like 3PAO readiness and <a target="_blank" href="https://csrc.nist.gov/pubs/fips/199/final">FIPS 199 assessments</a> that govern how data is stored and transmitted. It’s not very glamorous stuff, but nonetheless crucial to safeguarding government data and maintaining operations.With such high expectations – and potentially high costs – it’s no wonder that enterprise vendors are typically the platforms to achieve FedRAMP status. There are certainly a few methods for fast-tracking the journey, but larger DXPs are in a class that enables them to attain these standards. Consequently, it creates a smaller pool of available options, making it a key differentiator for winning long-term contracts that can be, in a word, lucrative. To meet these opportunities head-on, <a target="_blank" href="http://www.acquia.com/">Acquia</a> just announced that its <a target="_blank" href="https://www.acquia.com/blog/introducing-acquia-cloud-next-kubernetes-native-drupal-hosting-platform">Acquia Cloud Next</a> has achieved FedRAMP Authorized status. With this benchmark, the open digital experience platform has reinforced its commitment to serve the public sector as the only commercial <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> hosting company to meet U.S. federal government security standards.“Acquia is fully committed to delivering the industry’s strongest assurances around Drupal security, scalability, and performance for our federal customers,” said <a target="_blank" href="https://www.linkedin.com/in/robertformer/">Robert Former</a>, Chief Information Security Officer at Acquia. “At the same time, upholding the industry’s most stringent information security and reliability standards benefits all organizations who operate on Acquia technologies, whether in the public or private sector, that require the highest levels of security.”<h3 id="enterprise-grade,-kubernetes-native-drupal-hosting">Enterprise-grade, Kubernetes-native Drupal hosting</h3>Acquia Cloud Next is an enhanced, Kubernetes-powered version of <a target="_blank" href="https://www.acquia.com/products/acquia-cloud-platform">Acquia Cloud Platform</a>, a market-leading Drupal hosting platform. It synthesizes Acquia’s innovation with key technologies powered by <a target="_blank" href="https://cmscritic.com/products/aws">Amazon Web Services (AWS)</a>. Built for speed, security, and resilience, Acquia Cloud Next sports a self-healing infrastructure that continuously and automatically monitors application uptime and performance. No matter the size or breadth of an enterprise's demands, Acquia Cloud Next provides a number of key benefits, including fast dynamic auto-scaling to handle traffic spikes. It also detects failures, reroutes traffic, and dynamically scales experiences to deliver optimal application performance – with no need for human intervention.With Kubernetes in the mix, Acquia Cloud Next leverages container orchestration that enables maximum scalability, security, and resilience to mitigate unexpected risks. By partnering with AWS security experts, the Cloud Next infrastructure is automatically patched and routinely scanned to maintain the highest levels of protection for applications – a key requirement for FedRAMP. <h3 id="now-available-in-the-fedramp-marketplace">Now available in the FedRAMP Marketplace</h3>One of the benefits of achieving FedRAMP status is being listed on the exclusive <a target="_blank" href="https://marketplace.fedramp.gov/#/products?sort=productName">FedRAMP Marketplace</a>, a browsable repository of approved cloud services available for federal government use. FedRAMP Marketplace supports the operational resilience needs of dozens of federal agencies, giving buyers a portal to confidence when evaluating software solutions. You can now find Acquia Cloud Next in the Marketplace, joining a fraternity of authorized solutions. Since its founding in 2011, an adage has emerged within the FedRAMP lexicon: “Do once, use many times.” In the spirit of this axiom, the FedRAMP framework strives to provide a standardized approach to security assessment – meaning that once an organization has been authorized, other federal agencies can use the same assessment results for rapid and cost-effective procurement of information systems and services.Acquia has long invested in the concerns of modern security practices, working diligently to stay ahead of threats and give content ops teams greater confidence in their technology. In addition to FedRAMP, Acquia’s information security program also helps customers operate in a cloud environment that complies with a wide array of industry standards and regulations. This includes ISO 27001, HIPAA, SSAE18/SOC 1/ISAE-3402, SOC 2, and PCI-DSS.<h3 id="why-it-matters">Why it matters</h3>Government agencies are notorious for implementing regulatory and compliance hurdles, often in reaction to a crisis (vis-à-vis <a target="_blank" href="https://en.wikipedia.org/wiki/Sarbanes%E2%80%93Oxley_Act">Sarbanes Oxley</a>). These hurdles create headaches for vendors but also opportunities. As security and data privacy continue to be weak links in the chain for technologies of every kind – including <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management</a> and DXP platforms – reinforcing standards and best practices is critical.While <a target="_blank" href="https://cmscritic.com/products/wordpress">WordPress</a> certainly has a footprint within the U.S. public sector, Drupal is <a target="_blank" href="https://www.webfirst.com/blogs/why-drupal-10-optimal-platform-federal-websites">more widely used</a> among federal agencies. There are several reasons for this, like an abundance of highly performant modules or security designed to protect personally identifiable information. Above all, it’s open source, meaning the licensing is free and flexible. These have all made it an attractive go-to for websites and applications. Of course, it needs to be hosted somewhere reliable, and using highly scalable solutions is a basic tenet in a world where traffic can spike on a dime during a crisis. This is where Acquia has excelled, partnering with a trusted cloud provider like AWS – which has invested heavily in federal compliance around its own services – to provide an innovative hosting environment to meet this mission-critical benchmark.And by embracing a container-based framework powered by Kubernetes, Acquia is meeting the needs of agencies <a target="_blank" href="https://www.cncf.io/blog/2020/05/07/with-kubernetes-the-u-s-department-of-defense-is-enabling-devsecops-on-f-16s-and-battleships/">like the U.S. Navy</a>, which has been hyper-focused on leveraging cloud solutions with an open source stack built on Kubernetes, Docker, and other highly scalable services. In fact, they're using this mix to power other exotic initiatives like DevSecOps on F-16s and battleships. I'd say that's as mission-critical as you can get.   Government data can be just as vulnerable as commercial, and solutions with a FedRAMP status bring peace of mind to the evaluation and purchasing process for agencies. In a competitive field, offering FedRAMP solutions has also become a key differentiator, one where a DXP like Acquia can establish a stronger case for hosting Drupal workloads and accessing its services. At the end of the day, it also reinforces the core federal policy foundation of achieving efficiency, transparency, and innovation through reusable and open source software.To learn more about Acquia’s solutions for government agencies, <a target="_blank" href="https://www.acquia.com/solution-by-industry/government.">click here</a>. <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Acquia Cloud Next Achieves FedRAMP Authorized Status

<hr /> Digital video is at the core of modern marketing – and for good reason. For the first time ever in 2022, U.S. consumers spent more time watching digital video than traditional television. According to <a target="_blank" href="https://www.statista.com/topics/1137/online-video/">industry estimates</a>, that trend persisted in 2023, with online video consumption reaching over three and a half hours a day.That’s a lot of time spent in front of phones and other devices watching cat videos (among other things). And precisely why brands are keenly interested in reaching those eyeballs.On the B2B side of the ledger, digital video plays an equally important role. People consume video far more easily than written text, and organizations are looking for ways to expand their video marketing capabilities.Historically, sound quality has been an impediment to many video experiences. Production has certainly come a long way, and the dance between video content and sound is central to delivering great experiences. Speech is still a bit of an afterthought – at least until you hear how bad it can be. It’s further complicated by low-fidelity sources like phone calls or remote locations near airports (for example), where ambient background noise can degrade vocal quality.Thankfully, audio optimization technologies are becoming more robust, and <a target="_blank" href="https://cmscritic.com/products/wistia">Wistia</a> is embracing those capabilities. The video marketing platform just announced a partnership with <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4261056-1&amp;h=844678777&amp;u=https%3A%2F%2Fpodcast.adobe.com%2F&amp;a=Adobe+Podcast">Adobe Podcast</a> to integrate its award-winning AI-powered <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4261056-1&amp;h=185126784&amp;u=https%3A%2F%2Fpodcast.adobe.com%2Fenhance&amp;a=Enhance+Speech">Enhance Speech</a> into the Wistia video editor. In fact, Wistia is one of the first official business-to-business SaaS partners to offer Adobe Podcast's capabilities to customers.Enhance Speech is like a magic wand for sound. It automatically improves audio clarity and reduces background noise for remote interviews, presentations, and video podcasts where speech is a component. “Video is the most natural, human way to communicate online, and speech and sound are at the heart of a high-quality video,” said <a target="_blank" href="https://www.linkedin.com/in/cjsavage/">Chris Savage</a>, Wistia’s CEO and co-founder. “Yet the most compelling sounds can come from the lowest-fidelity sources, like video meetings or calls. With Adobe Podcast, we've knocked down another barrier to empower creators to produce professional-quality video, which now includes studio-quality audio.”<h3 id="combining-video-innovation-with-ai-powered-speech-enhancement">Combining video innovation with AI-powered speech enhancement</h3>Wistia is a complete video marketing platform that helps teams make, market, and measure their videos and webinars – all in one place. It lets users easily create professional videos, host webinars, collect and send leads to marketing automation platforms, and more. Wistia also provides great educational resources and world-class support, two key reasons why over 425,000 marketers worldwide rely on it to drive their video strategies.With its robust video creation capabilities, Wistia can help anyone achieve professional-quality sound right from their computers. The addition of Adobe Podcast's Enhance Speech promises to deliver studio-grade audio – even from low-quality sources like a laptop microphone. One of the great things about Adobe Podcast is that it’s a fully web-based platform that uses artificial intelligence to help users record, edit, and share audio content. Its cutting-edge AI and machine learning algorithms automatically filter out background noise and adjust tone and volume levels, helping users create high-quality podcasts and voiceovers.Adobe Podcast also provides speech enhancement with advanced mic settings, so users can address problems before recording. You can also record audio in 16-bit 48k WAV, and then edit or enhance with built-in AI capabilities.From an accessibility perspective, Adobe also delivers AI-assisted transcripts on screen, making the content clearer while enabling viewers to distinguish between voices. There’s also a placeholder for adding a pre-recorded intro and outro.Adobe Podcast offers a free plan, but there's also a paid plan for additional features. Adobe also offers its Adobe Audition, a professional audio workstation for creating, mixing, and designing sound effects. <h3 id="why-wisita-and-adobe-podcast-is-a-great-match">Why Wisita and Adobe Podcast is a great match</h3>Video is vital to marketing programs – and in our <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management world</a>, having digital video with high-quality speech can be critical to web and digital experiences that rely on it.Wistia’s amplification of its speech capabilities via Adobe Podcast’s Enhance Speech AI is a gamechanger. Now, users can seamlessly improve audio clarity by refining the sound characteristics of speech and reducing background noise, allowing them to produce professional-quality videos with greater ease.The combo is also making the audio editing process less cumbersome. With the click of a button, you can effortlessly make audio that sounds like it was recorded in a professional studio. Wistia's video editor also allows users to enhance the audio of an entire project or an individual clip. There are also tangible business benefits. By automatically enhancing audio quality, users can reduce their post-production editing time, enabling creators to achieve professional results quickly and cost-effectively.Enhance Speech, powered by Adobe Podcast, is now available in beta for all paid Wistia customers. <a target="_blank" href="http://wistia.com/pricing">Visit their website</a> for more details.  <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Adobe Podcast Amplifies Wistia with AI-Powered Enhance Speech Capabilities

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<hr /> They say seeing is believing. And what I’ve seen in 2024 has made this “The Year of Visual Builders and Editors.”Hold your applause. I think the marketers in the room are fainting. But it's true. Going back a bit, we’ve seen the slow and steady march of tools that stitch together the missing visual threads for headless CMSes. The pace has picked up over the last 12 months. I won't debate the vicissitudes of “racing to the middle.” It's been conjured quite enough, thank you. Suffice it to say that headless platforms would inevitably introduce their own visual solutions to balance out the benefits. And why not? It allows them to deliver a more complete and connected experience that's closer to the source. In other words, it’s a good thing. Behind it, of course, is the unintended consequence of rapid innovation. It’s sad that our gushing, omnichannel exuberance for all things decoupled left “the marketing folk” in the dark. They were, after all, kind of essential to the whole content thing.But hey, that’s the beauty of modern technology, right? Even if you rush like Reid Hoffman, it’s never too late to update your product.I’ll hand it to <a target="_blank" href="https://cmscritic.com/products/contentstack">Contentstack</a> for pushing the boulder uphill earlier in the journey. They’re always striving to lead, and the company’s drive to position itself as a “Composable DXP” was a progressive move – one that reflects a deep focus on translating the voice of its customers. I think it’s paying off in dividends, providing a decisive edge as they introduce more features that up the ante for modern enterprises. Now, the company is further mending the marketing fences with the launch of native drag-and-drop visual capabilities in its composable CMS environment. Contentstack’s <a target="_blank" href="https://www.contentstack.com/platforms/visual-building">new Visual Builder</a> is an experience-crafting toolset, combining the benefits of its industry-leading headless CMS with a powerful slate of visual capabilities. Purpose-built for marketers, Visual Builder accelerates workflows, enabling creators to actually see their work – both present and future – in a headless environment. The announcement was made today at <a target="_blank" href="https://www.contentstack.com/contentcon-europe">ContentCon Europe in London</a>, which featured speakers from noteworthy brands like Paula's Choice, LADbible, Miele, and more.To be sure, other platforms across the headless and DXP spectrum are introducing an array of in-app builders and editors. As I said, this year has seen a flurried buzz of announcements surrounding this manner of tooling, which has recently reached a fevered pitch. But Contentstack’s visual tools are just the tip of its proverbial iceberg. Along with its <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">headless CMS</a> features, its new Visual Builder is augmented by brand-aware generative AI, personalization, and automation features that truly unlock the value for marketers. "I love that we're overcoming an obstacle for our customers,” said <a target="_blank" href="https://www.linkedin.com/in/nehasampat/">Neha Sampat</a>, founder and CEO of Contentstack. “But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world's best digital experiences run on Contentstack.”The new visual tools also promise a better authoring experience for users, giving them unmatched clarity around content creation while simplifying and accelerating each step of the process. Marketers stand to gain greater control and flexibility, armed with the ability to see, edit, and manage content with greater ease and accuracy. “We're not focused on one-and-done capabilities,” Sampat explained. “Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise."<h3 id="natively-visualizing-the-possibilities">Natively visualizing the possibilities</h3>As more organizations embrace headless CMS and roll towards composable, the need for business users to visualize their work has increased. The emphasis on backend experience creation has been mired in a swell of complicated planning and trial-and-error processes, all of which impacted the marketer mindset around headless. Contentstack's new Visual Builder aims to solve this problem, offering a complete set of tools for users to create and see their work in real time across any persona. It’s also keenly focused on delivering flexibility and simplicity through a range of features. Perhaps most notable are the drag-and-drop blocks, enabling users to seamlessly create layouts by adding or rearranging predefined content blocks on a page – all without the need for developer support or resources. This can include things like content cards and other components, providing an on-brand, customizable experience that keeps design and brand elements inside the guardrails. <figure class="image image-style-align-center image_resized" style="width:69.76%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-dragdropblocks.png" alt="" /></figure>Contentstack's drag-and-drop builder featuring card components The new toolset also offers live and in-line editing capabilities, allowing content creators to make quick edits directly to a page with role-aware permissions for control and accuracy. The contextual UI highlights editable areas like headers and text areas, allowing users to swap images, update copy, and make other changes without breaking format. This is something that traditional web CMSes have offered and has been missing from the headless mix.There’s also a trick timeline feature that provides a chronological view of your content, allowing you to compare versions side by side, collaborate around reviews, and improve the publishing workflow. Audience preview is another key benefit. It enables marketers to see content in real time to know exactly how it will appear in different campaigns or targeted activities. When combined with Contentstack’s Personalize capabilities, it allows marketers to see how content will appear based on customer behavior, experiment results, and other details. <figure class="image image-style-align-center image_resized" style="width:76.94%"><img src="https://cmscritic.com/ms-content/uploads/2024/09/contentstack-audience-segments-2.png" alt="" /></figure>Contentstack's audience preview provides rich controls and personalization capabilities All of the new Visual Builder’s features are deployed on a foundation of strong governance, ensuring that team members have the right level of access and administrators have control over their teams with role-based permissions. <h3 id="powering-experiences-with-ai,-personalization,-and-composability">Powering experiences with AI, personalization, and composability</h3>Today’s announcement at ContentCon London amplifies Contentstack's previous introduction of premium capabilities, all designed to help customers reimagine personalization at scale. This includes the aforementioned <a target="_blank" href="https://www.contentstack.com/platforms/personalize">Contentstack Personalize</a>, which infuses a segmentation and testing engine directly into its CMS to address fragmented content production.On the AI front, Contentstack has already been blazing trails across its digital ecosystem. With its exclusive <a target="_blank" href="https://www.contentstack.com/docs/content-managers/brand-kit/about-brand-kit">Brand Kit capabilities</a>, the company is solving the conundrum around vanilla AI-generated content by making it brand-aware and hyper-relevant to organizations. <a target="_blank" href="https://www.contentstack.com/platforms/automate">Contentstack Automate</a> is another piece of the pie, thwarting the challenges of operationalizing and repeating large volumes of personalized content with greater efficiency. And then there’s the force multiplier of composability throughout the system. With Contentstack, marketers can pull content not just from their CMS, but from other sources like a DAM or PIM to power their experiences at scale. This is reinforced by the platform's MACH-centricity, which enables greater flexibility with open and scalable architectures that allow marketers, developers, and organizations to assemble the right stack for their needs and connect data from almost anywhere. Underscoring all of this innovation is Contentstack’s "no fail" promise to customers. This includes its unique <a target="_blank" href="https://www.contentstack.com/academy/content/ai-accelerator">AI Accelerator program</a>, designed to guide customers from zero to fully deployed with AI in 45 days or less. Contentstack Academy is also part of the knowledge investment, arming business and technical users with the skills and resources they need to build superior content organizations.<h3 id="why-it-matters-">Why it matters </h3>When I last <a target="_blank" href="https://cmscritic.com/contentstack-fires-up-brand-relevant-ai-powered-personalization-at-contentcon-2024">spoke with Neha Sampat and Conor Egan</a>, Contentstack’s VP of Product, they were prepping for ContentCon 2024 in Austin. In addition to the local lure of the event’s destination (also the company’s home base), we discussed their collective vision for AI-powered personalization, and how companies are prioritizing it amidst a brand relevancy crisis.Also stymieing that crisis: a lack of control for marketers to be more proactive and reactive. Despite the many developer-centric benefits of a headless CMS, these talented practitioners need the agility and nimble resources of robust visual building tools to realize their ideas and accelerate time-to-market – and ultimately attain the benefits of what Neha calls “Personalization Reimagined.” I’m not trying to demonize the developer here. Quite the opposite. While adding a visual builder to its feature set serves the marketer’s goals, the real gamechanger is the harmonization of capabilities for both developers and marketers alike – enabling them to collaborate around reusable components that set creators free with a visual drag-and-drop feature that is simple, elegant, and incredibly fast to use.  "Now marketers can build and see what they're doing, which will help them achieve the Holy Grail of personalized digital experiences at scale, faster," said Egan. “But this isn't just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we've assembled the best tools and learning paths to make that happen.”Now, we’re finally seeing in a headless world – and Contentstack is opening our eyes to what’s possible.   <hr /> <img style="width:29.58%" src="https://cmscritic.com/ms-content/uploads/2024/01/cms-kickoff-2025-logo.png" /><h4 id="cms-kickoff-2025"><a href=" https://www.boye-co.com/conferences/cmskickoff25">CMS Kickoff 2025</a></h4>January 14-15, 2025 – Tampa Bay Area, FloridaJoin us next January in the Tampa Bay area of Florida for the third annual CMS Kickoff – the industry's premier global event. Similar to a traditional kickoff, we reflect on recent trends and share stories from the frontlines. Additionally, we will delve into the current happenings and shed light on the future. Prepare for an unparalleled in-person CMS conference experience that will equip you to move things forward. This is an exclusive event – space is limited, <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff25/tickets">so secure your tickets today.</a>

Seeing in a Headless World: Contentstack Introduces New Visual Building Capabilities for Marketers

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