Articles - Page 129

The Top 10 AI Tools for Small Business: From Automation to a Coordinated Team of AI Agents

matt-garrepy

After getting to know the DotCMS 3.x Series, it’s time to take a look at the platform’s flexible cloud offering. For those unaware, <a href="https://dotcms.com" target="_blank">DotCMS</a> is available as an on premise solution, as well as a cloud-based solution.
As one of the leading products in the Java, open source CMS niche, DotCMS recently won the <a href="/2014-critics-choice-award-winner-best-cloud-cms-for-smb/" target="_blank">2014 Critics' Choice Award for Best Cloud CMS for SMB</a>.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/dotcms-250h.jpg" />
Previously this featured week, we’ve also had the pleasure of <a href="/cms-critic-interviews-dotcms-platinum-partner-architech/" target="_blank">interviewing DotCMS CEO Tim Brigham</a>. CMS Critic also had the chance to sit through a detailed <a href="/a-walkthrough-of-dotcms-3.2-with-cms-critic/" target="_blank">product walkthrough</a>.
For now though, it’s back to DotCMS as a cloud solution.
<h2>To Cloud Or Not To Cloud: On Premise vs dotCMS Managed Hosting</h2>
The awesome thing about dotCMS is its flexibility when it comes to being cloud based.
dotCMS can be used on premise just as simply as it can be used from the cloud. In fact, clients can even opt for a hybrid of both.
As far as on premise goes, the client will be largely responsible for the maintenance of the entire setup, although companies with experienced technical teams may prefer this option due to the hands-on freedom, there’s no denying the comfort of the cloud.
DotCMS Managed Hosting is easier to scale with, as it enables development teams and IT resources to be focused on building solutions, not administering servers. Thus, overall costs as well as time to market are minimized.
Further flexibility is found with dotCMS Managed Hosting as the cloud solution is available for smaller, single server implementations to mega set-ups using multi-tiered development, staging and production clusters. All configs are scalable and as dotCMS is an Amazon Web Services Technology Partner, solutions can be hosted in one or more of the Amazon geographical region data centers. From a web operations perspective, all this flexibility means it’s likely that dotCMS can be configured to meet the budget and business requirements of most businesses.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-47.png" />
Plus, with dotCMS Managed Hosting, upgrading or moving to bigger (or smaller) instances, or adding more storage is only a support ticket away.
Speaking of support, opting for dotCMS Managed Hosting brings the help and support of the dotCMS team closer. otCMS engineers will keep your servers up to date with the latest dotCMS patches, security updates versions, including major version updates. Plus, all cloud customers enjoy the added security of full nightly, weekly and monthly backups.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-48.png" />
Further to this. Virtual Private Clouds (VPC) are employed to achieve complete separation of your dotCMS cloud instances from all other clients. Either way though, dotCMS clients are never not locked in. They can easily transition from on premise to cloud, and back again should they wish.
<h2>More Cloud Options</h2>
DotCMS also offers a little publicised option that is geared to Proof of Concepts (POC), digital agencies, and start-ups or wherever a single dotCMS server fits the bill. Called dotCMS Cloud – this option provides a single server dotCMS set up that you can order online. Billed as the fastest and easiest way to get started with dotCMS, dotCMS Cloud is another example of the fast and flexible cloud solutions dotCMS is bringing to market.
Reliability, flexibility, support, and scalability all in one solution. Not to mention the shrunken IT and maintenance footprint. That’s why companies are moving to the cloud. It looks like dotCMS is one such CMS that can get you there too.
Learn more about <a href="http://dotcms.com/products/java-cms/managed-hosting" target="_blank">dotCMS Managed Hosting</a>. 
To find out more about dotCMS, <a href="http://dotcms.com/" target="_blank">visit their website</a>, or explore more <a href="/2014-critics-choice-award-winner-best-cloud-cms-for-smb/" target="_blank">via our CMS Directory</a>.

DotCMS At Home or On the Cloud: Fast and Flexible

mike-johnston

Sometimes, you just want use basic tools to build websites quickly.
You want to skip things like the server and database configurations, but at the same time, you want the code to be your own.
<a href="http://900dpi.com/" target="_blank"> 900dpi </a>  is a hosted CMS which enables you to build websites using nothing but HTML, CSS and Dropbox.
You can code your website to suit your own needs, although 900dpi offers features like form handling (the results of which are written to your Dropbox folder), blogging, and server side includes (SSI).
Today, I decided to give 900dpi a quick test drive.
<h2>Seamless Dropbox Integration</h2>
900dpi works seamlessly with Dropbox, meaning that all your assets and web pages are safely stored in the cloud. All you have to do is simply drop your files into Dropbox and 900dpi will host them for you.
The 900dpi sign up process asks you to link your Dropbox account to your 900dpi account. After that, you just choose a password, and you're ready to go.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/900.png" alt="900dpi Dropbox" /> 
Your dashboard – where user friendly instructions and calls to action lead the way – is where the action begins.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/9003700x0.png" alt="900dpi Dashboard" /> 
The dashboard lets you create new websites, edit existing ones, invite new content editors, setup your domain name, and so forth.
Creating your first website is as simple as clicking a couple of buttons. Within a few seconds, you're taken straight to your brand new 900dpi example website. Pure speed was what stood out for me. In under a minute, I was ready to start editing the example website by clicking on text in order to change it for example.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/9004700x0.png" alt="900dpi Example Website" /> 
900dpi's example website looks very nice, but I wanted to test out just how easy it was to throw up my own code. So I switched back to my Dropbox, which was now home to my 900dpi website files.
I quickly navigated to my website files via Apps &gt; 900dp &gt; CMS Critic, and uploaded my new “index.html” file. Essentially, Dropbox was now my FTP client.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/9005700x0.png" alt="900dpi Dropbox" /> 
My new html page was uploaded in seconds, and thus my 900dpi website was now displaying my brand new web page. Once again, 900dpi was quick off the mark, and I came across no issues at all with getting my web page online.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/9006700x0.png" alt="900dpi Website" />The 900dpi toolbox located on the left-hand side of the preview mode offers all the same options found on the dashboard, plus an option to toggle the “Edit Mode” on and off. With “Edit Mode” on, I could get back to editing things like text and other elements on my website, just like I did with the original example website.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/edit700x0.png" alt="900dpi Edit Mode" />
<h2>A CMS For Experienced Designers</h2>
Although its user interface is as friendly as they come, 900dpi isn't a content management system built for laymen. To get the best out of it, you will need to know your way around HTML and CSS. For instance, if the (extremely simple) piece of code below baffles you, I'd steer clear.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-1700x0.png" alt="900dpi code" /> 
Although, that's not to imply that 900dpi is difficult to use or manage.
For example, to make elements editable with 900dpi via the “Edit Mode”, you only need to add the “900-edit” class to the element in question. Thankfully, 900dpi's Dropbox integration makes changes like this extremely quick and easy.
So, if you're hunting for a super easy website builder for Internet newbies, 900dpi isn't for you.
However, if you know your way around basic code and Dropbox, 900dpi will become second nature for you in no time, making it a great fit for your upcoming projects.
To find out more about 900dpi, visit their <a href="http://900dpi.com/" target="_blank">official website</a>. If you decide to sign up with 900dpi, be sure to use the coupon code “SPRINGFLING”, which gives you 75% off the monthly subscription.

900dpi: Build Websites With HTML, CSS, Dropbox and Nothing Else

The latest version of <a href="http://www.woothemes.com/woocommerce" target="_blank">WooCommerce</a>, the popular WordPress eCommerce plugin, has just landed. And it's a helpful one, apparently.
<a href="http://www.woothemes.com/woocommerce" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/logo-woocommerce.png" /></a>
Named the “Helpful Hedghog”, the WooCommerce team claim that this update, “[focuses] on making store settings more intuitive for store owners by creating a brand-new onboarding wizard, simplifying setup for standard shipping options and improving how WooCommerce handles products with many variations.”
Here's a look at what's new.
<h2>Get Started Easier</h2>
There are <a href="/10-reasons-why-woocommerce-is-perfect-for-ecommerce-startups/" target="_blank">lots of reasons to start a store with WooCommerce, especially if you're new to the selling scene</a>. Now though, it's easier than ever.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/woocommerce-2_4-onboarding-macbook_1.gif" />
New store owners will get to use a brand new set up wizard, which:
<ul>
<li>Recommends commonly used settings to make it easier to get started</li>
<li>Helps the user quickly set data like store location &amp; currency based on geolocation</li>
<li>Helps the user to configure PayPal standard with just an email address</li>
</ul>
Further updates include:
<ul>
<li>Variations will load 20 at a time to make it easier to navigate</li>
<li>Loading happens via AJAX and Javascript, so you don’t have to wait for a page to refresh</li>
<li>Simpler flat rate and international shipping options</li>
<li>Shipping options can be prioritized by store owners</li>
<li>Geolocation now works with static caching</li>
</ul>
Developers will be pleased to hear that WooCommerce hasn't forgotten about them, either. Here's what Version 2.4 means to code fiends:
<ul>
<li>Custom AJAX Endpoints have been introduced to improve loading times on the frontend during events such as adding to cart. Previously, admin-ajax.php (the standard WordPress ajax endpoint) was used but this had the disadvantage of loading the entire WP admin just to make a request. The custom endpoints work around this.	 </li>
<li>A Visual API Authentication Endpoint has been added. Services which integrate with the REST API can now use the visual authentication endpoint so a user can login and grant API permission from a single page before being redirected back.</li>
</ul>
So all in all, a pretty robust set of enhancements across the board.
To find out more about this update, <a href="http://www.woothemes.com/2015/08/woocommerce-2-4-release/" target="_blank">head over to the WooCommerce blog</a>.

Introducing WooCommerce 2.4: The Helpful Hedgehog

To wrap up our featured week with <a href="https://dotcms.com/" target="_blank">dotCMS</a>, I’m taking a look at how the platform opens doors for developers.
The enterprise-grade Java, open source CMS recently beat off stiff competition to win the <a href="/2014-critics-choice-award-winner-best-cloud-cms-for-smb/" target="_blank">2014 Critics' Choice Award for Best Cloud CMS for SMB</a>.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/dotcms-250h.jpg" />
Previously, we <a href="/cms-critic-interviews-dotcms-ceo-tim-brigham/" target="_blank">interviewed dotCMS CEO Tim Brigham</a>, caught a <a href="/a-walkthrough-of-dotcms-3.2-with-cms-critic/" target="_blank">product walkthrough from CTO Will Ezell</a>, discussed the <a href="/whats-new-with-dotcms-3.2-and-the-3.x-series/" target="_blank">dotCMS 3.x series</a>, and caught up with dotCMS both <a href="/dotcms-at-home-or-on-the-cloud-fast-and-flexible/" target="_blank">on the cloud and at home</a>.
Now though, here’s what the award-winning platform is doing for developers.
<h2>DotCMS as an xCMS</h2>
DotCMS is many, many things, and according to Will Ezell, the platform’s CTO, one of those things is an xCMS.
Otherwise known as a User Experience Platform, dotCMS defines xCMS in the following way:
<blockquote>
“An xCMS is a system that provides native content management, search, APIs, rapid development tools and personalization [features] that allow an organisation to centralise presentation and/or management of disparate content and UX systems.”
</blockquote>
Will Ezell goes on to explain in more detail in the video below.
<iframe src="https://www.youtube.com/embed/gMTdG4A_fLM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Essentially, what Will Ezell has done, is successfully make the case that dotCMS is more than just a CMS for websites. It’s a “hub” which can push content through all sorts of different channels. It’s a product ready for the generation of Internet-of-things.
DotCMS provides easy and open APIs to query, retrieve (xml &amp; json) and write content, binary assets and even remote widgets. These API calls have been built specifically so that content can be retrieved in real-time and used by external systems.
<h2>Hyper-friendly to Developers: Geolocation, Frameworks &amp; More</h2>
To take a closer look at how dotCMS makes the leap beyond standard websites, here are some of its key features used on the ground.
First up, dotCMS is extremely framework friendly. It can be used with any responsive framework, including Bootstrap, Foundation, Gumby and Skeleton.
Due to being able to use their preferred tools and frameworks, developers can decide between working with a fully customized site, or a completely template and theme controlled presentation or frankly, anywhere in between
Just take a look at dotCMS’ pre-designed themes and templating documentation for a better idea of how this entire process can be streamlined.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-49.png" />
Furthermore, no proprietary tools are needed for web or Java development either, making life even easier and more familiar for development teams.
Elasticsearch driven Geolocation is another feature worth noting. As long as there is a content type with a field supplying latitude and longitude coordinates, content can be dynamically displayed or hidden using Elasticsearch Geolocation queries.
Developers can also have a bit of fun with dotCMS’ remote widget API. Widgets (essentially little apps) can be delivered, fully rendered, as snippets of code to remote systems by calling a RESTful url. All it takes is javascript to pull and display content rich widgets into any webpage or external system.
Support for Spring &amp; OSGi -dynamic plugins as well as CMIS support provide even more room for creativity and options for integration.
DotCMS touts themselves as the developer friendly CMS. No doubt, they might just be your new CMS BFF.
To find out more about dotCMS, <a href="http://dotcms.com/" target="_blank">visit their website</a>, or explore more <a href="/2014-critics-choice-award-winner-best-cloud-cms-for-smb/" target="_blank">via our CMS Directory</a>.

DotCMS: Breaking Down Barriers for Developers in Content Management

<a target="_blank" href="http://zesty.io/">Zesty</a> is an enterprise-grade modern SaaS (Software as a Service) CMS that has a demolition plan for “traditional” enterprise content management systems. The ones that, at present, dominate the enterprise market.<a target="_blank" href="http://zesty.io/"><img src="https://cmscritic.com/ms-content/uploads/2023/08/zesty-io-rgb_rgb_400x0.png" /></a> The claim is simple. <a target="_blank" href="https://blog.zesty.io/c/industry/saas-cms--the-mid-market-brands-key-to-keeping-up-with-customer-needs/">Zesty provides an avenue away from these traditionally inefficient and clunky platforms</a>, offering up a leaner and more flexible approach thanks to newer, versionless technology, combined with all the other benefits of the SaaS model.To suggest that the end is nigh for such big market players is bold, but Zesty certainly has its reasons.<h2>Patchy &amp; Community Reliant</h2>Zesty has sprung from the notion that “traditional” open source, on-premise, and, “cloud based” web content management systems hinder business to keep connected to customers.Too often, we see brands failing to adapt to customer demands and market trends, typically because of a slow-moving CMS that neither boasts the features nor the flexibility to produce what is required. And what’s required is constantly changing.Why? The accusation is simple, and difficult to argue against.Many leading WCMS are patched together platforms. They are the result of years (and sometimes decades) of community input, cemented together by vendor updates – many of which only serve to throw a spanner in the works of the platform’s existing features and plugins.Zesty’s solution, lies in SaaS. That means it’s versionless, infrastructure-less, and requires a whole lot less input from IT.<h2>A Look at Zesty’s Core Features</h2>Zesty is a modern SaaS enterprise-grade platform that empowers businesses to build and deploy intricate and effective web properties with efficiency.It was built to support and empower mid-market brands who have stuttered in the face rapid market change, due mainly to their sluggish CMS.According to Randy Apuzzo, Zesty’s CEO, Zesty customers see:Reduced IT costsAccelerated deployment of digital web propertiesServer management costs cut to zero (all infrastructure is covered in license)Reduced implementation labor costsPage load times faster than leading competitorsReduced team facilitation and communications timeMore accurate, usable, customer data when tracking conversionsGuaranteed uptimes of 99.99%Highly flexible data management capabilities<h2>Zesty Satellite &amp; Zesty EcoSystem</h2>Zesty comes in two flavours.First up, is Zesty <a target="_blank" href="https://zesty.io/satellites/">Satellite</a>™. A Zesty Satellite setup is built to equip brands with a one-stop-shop platform, providing everything needed to easily create, deploy, maintain, and optimize enterprise web properties with a lean attitude.The same lean attitude that produces the benefits listed above.Alternatively, Zesty <a target="_blank" href="https://zesty.io/ecosystems/">EcoSystem</a>™ puts brands in a position to oversee all of their <a target="_blank" href="https://zesty.io/satellites/">Satellite</a>™ properties from one, unified platform.With an <a target="_blank" href="https://zesty.io/ecosystems/">EcoSystem</a>™, businesses can manage a group of websites and gain valuable insights on multi-site performance, like traffic analytics and user behaviour.Furthermore, third party analytics systems can seamlessly integrate, to work alongside, or instead of, Zesty’s native features.<h2>Lean Machine</h2>Zesty claims that their technology enables brands capture data more effectively from across multitudes of web properties and mobile applications. Multi-site traffic analytics and user behavior reporting is built in while seamlessly integrating with third-party analytics platforms.All of these features provide brands more time and energy to innovate and drive revenue instead of worrying about IT and deployment challenges.To sum up, Zesty has been built with speed, efficiency and end-to-end lean deployment in mind.To learn more about Zesty, <a target="_blank" href="http://zesty.io/">check out their website</a>.Also, be sure to explore more of <a href="/products/zestyio">Zesty via our CMS Directory</a>.

Zesty.io: Rivalling Traditional Enterprise CMS With Lean SaaS

If you are in the market for an inexpensive, yet powerful email marketing platform for your business (or multiple brands) then you are in luck. In this Sendy review, we'll provide you with all of the details about this low cost alternative.
Email Marketing platforms such as <a href="https://www.aweber.com/">AWeber</a>, <a href="https://www.constantcontact.com/">Constant Contact</a> and others are great solutions but they can end up getting costly as your subscriber count increases. Fortunately, there are alternative solutions out there. In our case here at CMS Critic, we found that as our subscribers grew, we were creeping up on over $100 / month for a traditional cloud based email marketing platform. We decided to explore alternatives and ended up landing on a great self-hosted email marketing solution called <a href="https://sendy.co/">Sendy</a>.
What makes Sendy great is that not only is it hosted on our own servers (and btw requires very little overhead) as well as using Amazon SES in order to send out the emails. The good thing here is that Amazon SES is extremely inexpensive and highly reliable for getting emails to the inbox rather than getting blocked by spam filters. Furthermore, Sendy itself is an inexpensive $59 one time fee when compared to the hundreds of dollars per month you could be spending on cloud-based email marketing. When you add hosting, Amazon SES costs together, you might be paying $1-10 monthly at the most for up to $10k subscribers.
<h3>Multiple Brands</h3>
Don't think that Sendy isn't powerful because of the cost either. You can set up Sendy to work with multiple brands easily so not only can you use it for your primary business, but you can use it for multiple brands for the same low cost of $59.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot1-11380x0-is.jpg" alt="sendy review" />
<h3>Custom Fields and Multiple Subscriber Lists</h3>
Setting up subscriber forms with Sendy is quick and easy as well. You can not only add custom fields but it will also provide you with passthrough URLs and embed codes for signup forms so you can quickly and easily add more subscribers to your mailing list.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot6894x0-is.jpg" alt="sendy review" />
You can also have multiple subscriber lists allowing you to quickly and easily segment your subscribers. Sendy also supports a number of methods to add subscribers to your list. You can use the API or a subscribe form to pass users to your lists.
<h3>Automatic bounce, complaint &amp; unsubscribe handling</h3>
Bounces, complaints and unsubscribes are automatically handled in real time once your newsletter is sent. There is no need for any manual post campaign cleanups.
<h3>Signup and activity reports</h3>
Subscriber signups are captured within a nice interface that allows you to quickly see what has happened recently with those on your list, if they have subscribed, unsubscribed or are pending confirmation. Another important thing to note is that Sendy allows you to enable or disable double opt-in so you can choose whichever you prefer.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot2838x0-is.jpg" alt="sendy review" />
<h3>Designing your Newsletter</h3>
Designing your newsletter is very straight forward. You can use their WYSIWYG editor to build out what you'd like and insert images as well as some specialized tags so you can personalize things if desired. You can even use an html template builder or find some on the web and paste them into the editor while in “source” view to use them with Sendy.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot3-2756x0-is.jpg" alt="sendy review" />
<h3>Send newsletters via Amazon SES</h3>
Sendy uses multi-threading to send emails via Amazon SES which is not only significantly cheaper than virtually all email marketing platforms on the market but also has a high deliverability rate. Most traditional email marketing platforms restrict you based on the size of your lists, but not Sendy.
<h3>Beautiful Reporting</h3>
Once you've sent your campaign, Sendy will show you a number of statistics about your campaign within the reports section. One thing we noticed here at CMS Critic is that once we started using Sendy and personalizing our newsletters, we saw a large boost in the open rate and click through rates on our newsletter. The reporting system within Sendy is excellent and presents the data in a great way.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot4-2773x0-is.jpg" alt="sendy review" />
<h3>Autoresponders</h3>
You can also easily configure autoresponders to specific users.. an example might be to send them an email on their birthday (if you are capturing this). Sendy allows you to create drip campaigns to follow up with your subscribers, send an email annually or one off emails at a specific date.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot7-1828x0-is.jpg" alt="sendy review" />
<h3>Give your client access and charge them to email your subscribers</h3>
Sendy has one very sweet feature that I haven't seen before in any email marketing software and that is the ability to white label the platform and allow your clients to login and send emails to your subscriber list for a fee. You can even set a monthly send limit for them.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/sendy_review383x0-is.jpg" alt="sendy review" />
<h3>Conclusion</h3>
Overall, we've found Sendy to not only be an excellent alternative to MailChimp, but to blow it away as far as speed, usability and functionality are concerned. Sure MailChimp has drag and drop but Sendy is fast, reliable and cheap.
If you are looking for something that is powerful, flexible, and not based on subscriber list size like most cloud-based email marketing platforms, this is the software for you. At $59 you can't beat it. From me, it gets a 5 out of 5.
<a href="https://sendy.co/">Grab your copy of Sendy today.</a>

Sendy Review - Cheap Email Marketing for the Masses

Is the Birth of DXC the Death of DXP? A Conversation with Darren Guarnaccia, President at Uniform

<a href="http://www.onehippo.org/" target="_blank">Hippo</a> have today launched Hippo CMS 7.9, which brings about a host of enhancements.
Hippo CMS is a powerful, enterprise-class platform which helps deliver personalized experiences across a wide variety of channels and devices to increase conversion and to improve brand loyalty. Hippo CMS is also open source, 100%  Java.
Version 7.9 of Hippo CMS brings brings extended functionality for all users, improving ease of use and security. The most notable changes are the Advanced Channel Management and the introduction of CKEditor, along with SCXML Workflows and Secure Content Replication.
Now, let's take a deeper look into what's new with Hippo.
<h2>Improved Performance &amp; Another Layer of Security</h2>
Hippo's new functionality changes bring increased control over website navigation and content presentation into the hands of end-users, and enable developers to develop advanced workflow scenarios. 
<img src="https://cmscritic.com/ms-content/uploads/2023/08/unicoblogimage.jpg" alt="Hippo CMS" /> 
By introducing a secure replication mechanism between delivery and authoring environments, Hippo CMS 7.9 adds an additional layer of security to content in staging and embargo phases. Moreover, the performance of the content repository and delivery tier of Hippo CMS have been further increased.
Here are a few highlights of Hippo's newly introduced functionality:
<ul>
<li>With the Advanced Channel Management, business users can modify site menus from the Hippo CMS user interface without IT involvement. With Hippo’s drag and drop interface, marketers can quickly build dedicated (sub)home, landing and campaign pages.</li>
</ul>
<ul>
<li> The introduction of CKEditor as the new rich text field editor enhances usability through a wide range of new functionalities including intuitive context menus, configurable keyboard shortcuts, spell-check as you type and many more.</li>
</ul>
<ul>
<li>With Secure Content Replication, only published live content resides in the delivery repository.  Any published content, layout or targeting rule change is replicated automatically, immediately and consistently from the authoring to the delivery zone. All inbound connections to the authoring zone can be rejected, making intrusion impossible.</li>
</ul>
<ul>
<li>Hippo CMS 7.9 introduces the open source Apache Commons SCXML 2.0 library and the W3C State Chart for XML (SCXML) standard specification to execute a workflow definition as a state machine. Also, workflows can be adjusted in a running system.</li>
</ul>
<ul>
<li>Introducing a streamlined document model in the repository tier and fast model reloading on the delivery tier to better accommodate implementations with a vast number of channels as well as frequent channel configuration changes have further optimized performance.  Furthermore, memory usage of the delivery tier was reduced by an average of 30%.</li>
</ul>
Furthermore, here is a quick breakdown of the offerings found within the last three versions of Hippo CMS:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/hipponew.png" alt="Hippo 7.9 Features" /> 
<img src="https://cmscritic.com/ms-content/uploads/2023/08/hippo2.png" alt="Hippo CMS" />
<h2>Offering Relevant Customer Experiences</h2>
Hippo CTO and co-founder Arjé Cahn had this to say upon the release of Hippo CMS 7.9:
<blockquote>“Hippo CMS 7.9 brings improvements to IT and business users alike as they are both crucial for organizations looking to connect to their online audiences in the most relevant way. Advanced Channel Management removes IT bottlenecks from website management so that content managers can optimize their channel experiences easier and faster.
When used in combination with Hippo CMS’ targeting and personalization capabilities, marketers can now enhance their campaign success with high-converting landing pages.
With secure replication and SCXML workflows, the IT department can support the agile demands of the marketing department better and more easily. By letting both IT and Marketing focus on their strengths, and making that easier, with Hippo CMS 7.9 organizations should be able to optimize their value, offering the most relevant customer experience they can.”</blockquote>
For more detail on the enhancements introduced along with Hippo CMS 7.9 for developers, check out the <a href="http://www.onehippo.org/" target="_blank">Hippo Community Website</a>.
Additionally, be sure to explore more of Hippo via our CMS Directory.

Hippo CMS 7.9 Released: Advanced Channel Management, Secure Content Replication & More

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

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<img src="https://cmscritic.com/ms-content/uploads/2023/08/gartner_logo_svg.png" />
We love attending a good conference, so when <a href="https://www.liferay.com/" target="_blank">Liferay</a> – the renowned digital experience platform – invited us to join them as their guests at <a href="http://www.gartner.com/events/emea/digital-workplace" target="_blank">Gartner DWS 2016</a>, we couldn't say yes fast enough.
Traditionally, the Gartner DWS (Digital Workplace Summit) is a conference that brings together analysts and brands in posession of vast experience in the world of business software.
Basically, if you're looking for software experts, you'll find them at Gartner's conferences.
The Gartner DWS 2016 will be a two day conference, kicking off on September 21st and ending on the 22nd. The venue is set to be the prestigious Park Plaza Westminster hotel located in the heart of London – which just happens to be my home city.
<h2>Why Attend Gartner DWS 2016?</h2>
As mentioned previously, the CMS Critic team has always traveled far and wide to attend business software events, but I'm particularly excited about attending Gartner DWS 2016.
Why? Because I'll get to:
<ul>
<li>Expand my knowledge of emerging technologies in the workplace</li>
<li>Understand what the world's biggest brands are thinking about when it comes to software</li>
<li>Be better positioned to advise <a href="/cms-consulting/" target="_blank">the companies we consult here at CMS Critic</a></li>
<li>Plus, I'll get to watch some (almost certainly epic) presentations by Gartner analysts and brands like Coffee Republic</li>
</ul>
For more information on what to expect, check out the <a href="http://www.gartner.com/binaries/content/assets/events/keywords/digital-workplace/pcce11/gartner_digitalworkplace_brochure_2016.pdf" target="_blank">Gartner DWS 2016 brochure</a>, which includes the agenda for the entire event.
Personally, I'm looking forward to hearing news and views pertaining to enterprise content management and artificial intelligence in the workplace. All in all, it should be an eventful and beneficial two days.
Another thanks is in order to the guys over at <a href="https://www.liferay.com/" target="_blank">Liferay</a> for inviting me to join them as their guest.
Will you be joining me at Gartner DWS 2016? Let me know what you're excited about in the comments section below!

CMS Critic to Attend Gartner DWS 2016

If <a href="https://www.linkedin.com/in/vojtechboril/" target="_blank">Vojtech Boril</a> has a crystal ball in his possession, it’s time to come clean.
Maybe it was sheer luck that his company, <a href="https://www.cmscritic.com/kontent-ai-introduces-industrys-first-headless-cms-with-native-ai-capabilities/">Kontent.ai</a>, would embrace the “AI” domain in 2022. Or was their official <a href="https://www.linkedin.com/pulse/taking-kentico-kontentai-next-generation-digital-petr-palas/">spinoff from Kentico</a> some mystical prognostication of things to come?
I wasn’t sure, but Vojtech settled the question for me.
“Bringing AI into the CMS world has been part of our vision for a long time,” he said. “Our company name – which we chose a year ago – is good proof that this launch is not just a quick reaction to the new ChatGPT trends.”
Tarot cards and tea leaves aside, this is an exciting time for Vojtech and Kontent.ai. Since introducing <a href="https://openai.com/" target="_blank">OpenAI’s</a> large language model late last year, many content management vendors have entered the AI race. In several cases, they leverage ChatGPT as a basic plugin or integration.
But last week, Kontent.ai announced the early availability of the first native AI capabilities to a headless CMS.
Native, you say? How so? I had a thousand questions – none of which <a href="https://www.cmscritic.com/from-chatbots-to-contentops-how-ai-is-coming-to-your-cms-whether-you-like-it-or-not/">ChatGPT</a> could answer.
Thankfully, <a href="https://kontent.ai/events-and-webinars/first-look-at-native-ai-capabilities-in-kontent-ai/" target="_blank">during a recent webinar</a>, Kontent.ai offered an informative first look at these AI features. This filled in many blanks, but I still connected with Vojtech to ask why he thinks these new capabilities are game-changers. As the Vice President of Growth &amp; Marketing, he combines content and platform POVs into one brain. He's also an avid runner with some intimidating pace times – so he's accustomed to staying ahead of the pack. 
<h2>A first look at native AI capabilities</h2>
One would assume that a content management vendor would produce quality content to promote its products and services. That’s not always the case, but Kontent.ai has consistently delivered the goods. Last week’s webinar on its native AI was no exception and provided a solid overview of the new features.
The session – hosted by <a href="https://www.linkedin.com/in/hrubytomas/" target="_blank">Tomas Hruby</a>, Lead Product Manager, and <a href="https://www.linkedin.com/in/jordan-torpy-82087b4a/" target="_blank">Jordan Torpy</a>, Product Marketing Manager – opened on the new “Gold Rush” into the AI market, and how ChatGPT has ignited every CMS vendor to jump on the bandwagon. Both commented on seeing many different approaches across the digital experience market, which has undoubtedly informed their innovation.
According to Tomas, ChatGPT seems easy to repurpose, but in reality isn’t that simple. Large language models become challenging to master for prompt creation and obtaining accurate results. He called these skills more of an “art,” contrary to the promise of automation.
In the webinar, the duo focused on three key challenges with current AI solutions: understanding context, composing AI, and integration. Jordan provided an example of how large language models struggle to incorporate brand guidelines, tone of voice, and other factors exclusive to a given company. This training is time-consuming and difficult to orchestrate for content creation.
One of the big concerns for enterprises is around the unknowns of integration. For example, does the customer or vendor maintain the AI capabilities? Is it a plugin built by an open source community? They also discussed the increased API surface area that may be vulnerable to attacks – and that many enterprises are reluctant to share proprietary content with public models.
In each case, it’s clear there are gaps with current AI solutions – and Kontent.ai’s native capabilities promise to bridge those gaps to usability.
<h2>The vision for AI in a headless CMS</h2>
Given the challenges that AI presents when integrating into a CMS, what was the vision guiding Kontent.ai’s native capabilities? Tomas and Jordan boiled it down to a couple of key pillars during the webinar.
First, Kontent.ai is a fully integrated experience designed for what they call “fluent content creation.” As a native set of platform features, the AI respects internal formatting across your work, making it all more conformant. Content creators will also find the AI tools highly intuitive from a UI perspective, and available where they would expect them to be.
The second pillar is delivering accurate suggestions. This is a big one, as most large language models provide questionable results. Much of this concerns prompt design, or the ability to feed the AI with the proper context. With Kontent.ai, the native capabilities are built with context in mind, so it respects your company’s brand guidelines or tone of voice, and doesn’t “hallucinate” as it often does with open learning models.
Kontent.ai also provides what Tomas calls a “hidden sophistication” driven by complex pipelines designed to streamline tasks like converting notes into formatted content.
<img src="https://cmscritic.com/ms-content/uploads/2023/06/kontent-image-3-1024x620.jpg" alt="Composite of Kontent.ai native AI user experience with multiple windows of functionality" />
<h2>What really sets native AI apart?</h2>
First and foremost: Kontent.ai’s native capabilities are not a plugin. This is a marked difference from other platform strategies that leverage basic connectors to ChatGPT. Tomas states this distinction will allow users to work more efficiently and effectively as part of a CMS toolkit.
Another big difference is that the solution is fully GDPR compliant. This is achieved in large part by the <a href="https://azure.microsoft.com/en-us">Azure</a> backbone. Kontent.ai has a strong Microsoft relationship and is leveraging its AI services stack via ChatGPT 4 and a new service called <a href="https://learn.microsoft.com/en-us/semantic-kernel/overview/">Semantic Kernel</a> – an open source SDK for building custom AI apps and orchestrating complex pipelines.
Finally, Kontent.ai delivers peace of mind around privacy and control. Enterprise users can be assured that their sensitive content and data is secure and not publicly available to any OpenAI learning pipelines. The native AI capabilities are aware of content and context only within your system, and it’s not even used to train future LLM iterations.
I asked Vojtech to give me the big picture around these key differentiators through the content creator’s lens. What really stands out?
“A key difference is that our AI capabilities are native to our platform and provide a fully integrated experience for content creators,” he said. “We’re not adding a prompt window to our CMS. Instead, we’re adding new capabilities that perfectly fit with the tasks a content creator does on a daily basis.”
He cited an example: “We have a skill called ‘Improve writing.’ To use it, you select some text you want to improve to better suit your tone of voice, style guide, or other similar criteria. Then, you choose a piece of content already in your Kontent.ai project that meets your standards. Kontent.ai will then adjust your original text to match the style and tone of your chosen text.”
During the webinar, there was a great demo of this feature. The use case featured a single paragraph with a noticeably sarcastic tone of voice compared to the rest of the article. The native AI was asked to improve the writing by injecting prompts for a more professional tonality, as required by brand guidelines. It did – in minutes. The entire process was convenient, accurate, and a huge time saver.
As Vojtech further noted, what’s great is that content creators don’t need to fiddle around with making the right prompt, or string several different prompts together. Everything they need is in Kontent.ai, and it’s all a natural extension of the work they already did in the platform.
<h2>What’s the price tag for native AI?</h2>
Currently, Kontent’s new AI capabilities are fully functional, but only available to early adopters via a special access program – and seats are limited. The company is interested in collaborating with enterprise customers, so they’re inviting companies to provide their use cases.
The solution isn’t quite out of the box (yet). According to the webinar, most users can be up and running in roughly two weeks. The services should be generally available later this year.
Regarding cost, that’s still unknown – but the company seems to be focused on aligning it with real utility and value. As Vojtech pointed out, “We know everyone can go and use ChatGPT for free, so we didn’t just add a prompt window to Kontent.ai. Instead, we created tailor-made capabilities that solve real problems content creators face.”
The Kontent.ai team is working on pricing models, which will hopefully be available before the service is in GA. If you’re interested in early access, visit the <a href="https://kontent.ai/events-and-webinars/first-look-at-native-ai-capabilities-in-kontent-ai/">Kontent.ai</a> website for more details.
<h2>What other AI features can we expect?</h2>
There were some interesting questions about Kontent’s AI roadmap during the webinar. The hosts discussed the current advantages of reducing time and research. But they also described how AI might be capable of assisting with tedious, large-scale CMS tasks such as mass migrations.
One area where ChatGPT and other large language models are still struggling is translation. With accuracy being such a critical requirement, it’s still reliant on other workflows to deliver quality results. Still, this seems to be an area ripe with opportunity.
I asked Vojtech if other capabilities might be more near-term on the roadmap, and what the process looks like for onboarding new AI features.
“We've been working on [the capabilities that are part of this launch] for the past couple of months, but simultaneously we're working on many other prototypes,” he said. “Anything that reaches our development team through prioritization typically goes through a thorough research phase. We even have a dedicated UX research team, which is not always the norm in companies of our size.”
I also wanted to know how customers have responded in the rollout's early phases.
“We are absolutely thrilled with how the AI launch has been received,” he said. “We have some great initial feedback from existing customers, prospects, and major analysts. I've also had the chance to talk to some of our existing enterprise clients in person already, and there are specifically two main areas they appreciate the most. One, that our AI capabilities are fully native to the product, which currently makes us very unique in the CMS market. And two, the security aspect of being GDPR-compliant and knowing their content is not populated into global GPT environments.”
He also said that the webinar has resulted in registrations going through the roof – a clear sign that interest is swelling into action.
<h2>Consulting the crystal ball about the future of AI</h2>
As informative as the webinar was, I wanted to know how important the AI investment was to Kontent.ai. We might still be early in the hype cycle, but what does the future look like?
“This AI launch is only the beginning of our AI product focus,” Vojtech said. “As I mentioned, our rebranding to Kontent.ai a year ago was not just a coincidence, and we are serious about pioneering fully native AI capabilities as part of the CMS user experience.”
Vojtech also shared that the company is working on further improvements to contextualizing AI-generated content. They're also exploring how to improve navigating, creating, reviewing, and categorizing content.
“I believe AI has the potential to revolutionize content operations by streamlining processes, automating tasks, and enabling users to do more and faster,” he explained. “However, ‘more and faster’ should not be the only goal. Ultimately, it's rather about creating more contextualized, meaningful, and relatable content than just producing more. That's exactly how we envision our customers to benefit from our AI. We're not trying to replace their content contributors. Instead, we're on a mission to help them be more productive and be able to focus on the work they love while utilizing AI to do repetitive tasks for them.
Wrapping things up, I got a bit existential about AI’s impact on people. As Vojtech pointed out, only the future will show whether it’s good for humanity. In the meantime, he said, it’s important to think critically about the ethical implications as AI becomes a normal part of life. This includes data privacy, security, and other factors that must be carefully addressed.
“I am an optimist,” he added, “and I believe that humanity can strike a balance in the development of AI – harnessing its benefits while ensuring it does not pose a threat to our well-being.” 
I hope that optimism is coming from the same crystal ball.

Kontent.ai Pioneers Native AI in Headless CMS: Interview with Vojtech Boril

Kontent.ai logo with headshot of Vojtech Boril

Instagram, the popular Facebook-owned photo sharing app, is now another marketing outlet for <a href="http://www.salesforce.com/uk/marketing-cloud/overview/" target="_blank">Salesforce Marketing Cloud</a> users.
<a href="http://www.salesforce.com/uk/marketing-cloud/overview/" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/download.jpeg" /></a>
Salesforce Marketing Cloud is exactly what it sounds like it is – an enterprise-grade marketing platform, designed to help brands, “plan, personalize, and optimize the customer journey.”
This update applies to the Social Studio and Social.com arms of Salesforce's Marketing Cloud. Social Studio governs publishing, engagement, customer service, and analytics, while Social.com is for the management of large-scale advertising campaigns.
<h2>Publish, Advertise &amp; Engage with Instagram</h2>
With this Instagram integration, Salesforce Marketing Cloud users can add the follow features to their marketing arsenal:
<ul>
<li>
Advertise:
	Buy and manage Instagram advertising with Social.com. Now, advertisers have a single platform for Facebook, Instagram, Twitter and LinkedIn. Most of the ad targeting available for Facebook is also available on Instagram, including Active Audiences.
<a href="http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/">Active Audiences</a> unlocks your CRM data in Salesforce to securely and powerfully reach your customers, target lookalikes, and optimize advertising within the customer journey. Using Active Audiences, Marketing Cloud customers can now sync audience segments to Instagram for targeted advertising.
</li>
<li>
Publish: 
	Marketers need to publish their best content quickly and easily. But as well as that, performance indicators need to be tracked after publication.
<a href="http://www.salesforce.com/marketing-cloud/features/social-media-marketing/">Social Studio</a> helps marketers publish great content to Instagram, track campaign performance, and share the most successful Instagram images with multiple teams and across social networks.
</li>
<li>
Engage: 
	Instagram, isn't just about pictures. It's a platform where brands can connect with their audience.
	Marketers can earn a more relevant voice in the Instagram community by participating in conversations happening on their profiles. With Social Studio, community management teams can review discussions, automatically route and prioritize critical responses and collaborate as a team.
</li>
<li>
Service: 
	The world’s leading brands are resolving customer service issues via social media, alongside email, mobile, live chat and other care channels.
	With the combined power of the <a href="http://www.salesforce.com/service-cloud/overview/">Service Cloud</a> and <a href="http://www.salesforce.com/marketing-cloud/overview/">Marketing Cloud</a>, brands will be able to resolve customer service issues on Instagram in a timely manner and deliver a great experience.
</li>
<li>
Analyze: 
	Our powerful social listening and analysis capabilities, born out of Radian6 and now part of <a href="http://www.salesforce.com/marketing-cloud/features/social-media-marketing/">Social Studio</a>, empower marketers to analyze conversations on Instagram, understand community feedback, sentiment, and trends, and optimize their Instagram strategy accordingly.
	Marketers can also put Instagram publishing, engagement and analysis in their pocket with the <a href="https://itunes.apple.com/us/app/social-studio-by-radian6-buddy/id840173798?mt=8">Social Studio mobile app</a>.
</li>
</ul>
<img src="https://cmscritic.com/ms-content/uploads/2023/08/instagram3509x0-is.png" />
Instagram has well over 300 Million users, and has recently opened its door wider to companies looking to advertise, through channels such as promoted posts. In other words, this Instagram integration is a wise move from Salesforce, and one that its user base will be eager to execrise.
To find out more about SalesForce Marketing Cloud's new Instagram integration, check out their official blog announcement.

Salesforce Marketing Cloud Now Caters to Instagram

<img src="https://cmscritic.com/ms-content/uploads/2023/08/aqm011logo.jpeg" />Account Based Marketing (ABM) is the new acronym on the block – <a href="https://www.marketo.com" target="_blank">Marketo</a> just made sure of it.
The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's basically personalization, except better.
Here's how it works:
<h2>Marketo ABM: A Summary</h2>
Marketo ABM empowers marketing and sales teams with the right tools to target and engage specific accounts in more relevant and personalized ways. More specifically, it allows marketing teams to:
<ul>
<li>Target the accounts that matter: By leveraging account and lead-level scoring, marketers can easily target the right accounts and the right people within those accounts with personalized campaigns.</li>
<li>Deeply engage accounts and key decision-makers across channels: This includes working through channels likes email, web, ads, events, social, and mobile; use rich customer behaviors captured in Marketo's <a href="https://www.marketo.com/software/platform/" target="_blank">Audience Hub</a> to deliver highly personalized messages at exactly the right time.</li>
<li>Utilize powerful account-based analytics: Marketo's stats help account teams measure the impact of – and further optimize the results of – their ABM efforts across key dimensions, including cross-channel engagement, pipeline, and revenue.</li>
<li>Take advantage of complementary solutions: The products offered by Marketo's LaunchPoint® ecosystem partners, including predictive scoring and account enrichment to expand the capabilities of Marketo ABM.</li>
</ul>
Essentially, the new features allow marketers to target specific accounts and customers in a personalized way – across all major channels. Plus, revenue-based account analytics and lead management functionality all comes bundled in Marketo's unified platform.
<h2>Target Accounts “With The Most Revenue Potential”</h2>
Along with the announcement of Marketo ABM, Marketo's CMO Chandar Pattabhiram claimed that the new technology will help marketers target customers with the most revenue potential:
<blockquote>
“While marketing and sales teams have long been doing account targeting, the technology hasn't been available to reach and engage accounts – and the decision makers within them – in a coordinated, scalable way from one place.
Built natively within the Marketo platform, Marketo ABM provides account teams with all of the necessary tools to discover, manage, engage, and analyze the accounts with the most revenue potential, thus driving revenue from their most valuable accounts and delivering higher return on their sales and marketing investments.”
</blockquote>
If you want to learn more about what ABM is all about, Marketo have also just published a free eBook titled, ‘<a href="https://www.marketo.com/ebooks/the-3-essential-components-of-an-abm-solution/" target="_blank">The 3 Essential Components of an ABM Solution</a>‘. It looks like it's worth checking out.
To learn more about Marketo ABM, check out the <a href="https://www.marketo.com/newsroom/press-releases/2016-09-13-Marketo-Account-Based-Marketing-Unveiled/" target="_blank">press release</a>, as well as the <a href="https://www.marketo.com/software/account-based-marketing/" target="_blank">Marketo website</a>.

Marketo Unveils Account Based Marketing Features

Having a marketing automation system to accompany your CMS is slowly but surely becoming the norm.
After all, once your website is up and running, it's time to market it, right? It makes sense.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/person-731479_640619x0-is.jpg" />
But with every new trend, comes a handful of entrepreneurs, startups and small companies who go a little overboard; spending far too much time and money than they need to. And I assure you, things will be no different with this trend.
So, before you go and blast the rest of your yearly budget on a marketing automation system, take a read through my four good reasons to hold off. For now, at least.
<h2>1) Your Product/Service Hasn't Been Honed</h2>

On the day their website launches, many companies will be tempted to jump right into marketing automation, even before they work out the kinks in their product or service.
In the first few months of business, you're better off focusing more on your own offering, before anything else. That way, you can generate interest, followers and subscribers to market to at a later date.
Without sounding too corny, focus on being the best that you can be, before thinking about mass marketing campaigns.
<h2>2) Your Audience is Still Small</h2>

Contrary to what you might think, a typical marketing automation system is built to market to an existing audience. That includes a large email subscriber list, a big social media following, and so forth.
Do you really need premium automated email campaigns and landing pages on demand when your website is only getting 23 visitors a day?
As mentioned in point number one, focus on building your brand and your following, before you think about marketing to them.
<h2>3) It Probably Wasn't Built For You</h2>

Is your company at enterprise level? Is it a medium sized business with big ambitions? If so, <a href="/8-enterprise-marketing-automation-softwares-to-complement-your-cms/" target="_blank">we can't recommend these enterprise-grade marketing automation system enough</a>.
But if it isn't (and it most likely isn't) I strongly suggest steering clear of such products for a while, because they weren't built with you or your buisness in mind. Thus, it can be tricky to learn the technicalities behind its features.
Think about it this way, a product that demands a massive fee will likely demand massive attention and technical know-how to set up and manage.
<h2>4) You Can Get One For Free (or Super Cheap)</h2>

That's right. Marketing automation may be what all the biggest brands are doing, but that doesn't mean that you have to use the same products they use.
In fact, there's a wide range of <a href="/12-free-or-super-cheap-marketing-automation-systems/" target="_blank">free and super cheap marketing automation systems</a> on the market, all of which are a great fit for a budding business. Who said you needed a budget of epic proportions to keep up with the big boys?
<h2>Choose the Right Marketing Automation Software</h2>

If you still feel like you need marketing automation software for your company, your next step is to choose the right one for you and your staff.
Thankfully, we've got you covered with a <a href="/choose-the-best-marketing-automation-system-in-3-easy-steps/" target="_blank">three-step guide towards selecting the best marketing product for your business</a>.
Are you jumping on the marketing automation bandwagon, or are you holding off for now? Let us know in the comments below.

4 Reasons to Not Pay for Marketing Automation Software

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