Articles - Page 132

Agentic AI for Agencies in 2026

bmckeiver

<a target="_blank" href="https://zorinos.com/">Zorin OS</a> has been gaining in popularity as of late as a good alternative for Windows users making the migration to Linux but is it a worthy option? Read on to find out in this Zorin OS Review.There are several ways you can get started with Zorin OS; the first is to download <a target="_blank" href="https://zorinos.com/download/#core">Zorin OS Core</a> which is the free edition of the distro. If you prefer the XFCE desktop environment, you can try their <a target="_blank" href="https://zorinos.com/download/#lite">lite edition</a>  which includes this as a default instead of Gnome.There is also a paid version which is called <a target="_blank" href="https://zorinos.com/download/#ultimate">Zorin OS Ultimate</a> and includes some additional layouts for the desktop as well as over 20 different games for $39. This is a great way to help the developers cover some of their costs. (Side note: Zorin OS Ultimate is also available in Lite and 32 bit editions)For the purposes of this review, I'll be focusing on the Gnome editions (Ultimate and Core) but if you are interested in seeing what the lite editions is like with XFCE, I've covered that here: <a target="_blank" href="https://www.cmscritic.com/zorin-os-lite-review-15-1-version/">Zorin OS Lite Review.</a>The installation process is pretty much identical to every other Ubuntu based distro out there so I'm going to skip screenshots for it and just tell you that it went off without a hitch and within a few minutes, I was greeted with the desktop.<h2>Zorin OS Ultimate</h2>As I mentioned earlier, Zorin OS Ultimate is available for $39 and includes a number of games as well as some additional layouts. Here is what the default Gnome desktop looks like.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-1.png" />Zorin OS Review - Default Desktop (Gnome)As you can see, it's a clean and easy on the eyes look and feel they are going for.  This is the default layout that you start off with but as you'll see shortly, there are several others you can try if you prefer something else.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-2.png" />Zorin OS Review - The MenuThe menu is pretty self explanatory and contains a number of great default applications for pretty much every purpose. The styling and theming should be pretty easy to adapt to for transitioning Windows users and help make them feel at home.As you can see, the Ultimate release includes a number of games to get you started. Of course, you can always download more within the repositories, from <a target="_blank" href="https://store.steampowered.com/">Steam</a> or the ever popular <a target="_blank" href="https://www.gog.com/games?page=1&amp;sort=popularity&amp;system=lin_ubuntu,lin_mint,lin_ubuntu_18">GOG</a> which includes tons of great Linux game options.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-14.png" />Zorin OS Review - Ultimate Edition - Included Games<h2>Desktop Layouts</h2>There are numerous desktop layouts included with the Ultimate edition which let you basically alter the look of your desktop. With Zorin OS Core you get three options but with Ultimate, there are a total of six.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-15.png" />Below, I've included a gallery of the additional layouts you get. I'm not going to bother with layout #2 as it's basically just changing the task bar from showing icons to showing window names so it's not much of a change.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-19.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-16-1.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-17-1.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-18.png" />Zorin OS Review - Additional Layouts<h2>Zorin Appearance</h2>Zorin OS also includes a few interesting theme options within their exclusive theme app, Zorin Appearance. From here you can select between light and dark modes as well as a transitioning theme which will switch between light and dark automatically at whichever times you set. The logic here is that it should make it easier on your eyes in the evenings.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-4.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-5.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-6.png" />Zorin OS Review - Theming OptionsYou can also adjust accent colors and fonts, etc from within the Zorin Appearance app as well.<h2>Zorin Connect</h2>Zorin Connect is another application included with the distro, the purpose of which is to allow you to connect your smartphone to the desktop in order to review alerts and notifications. If you are familiar with <a target="_blank" href="https://community.kde.org/KDEConnect">KDE Connect</a>, this is a similar concept.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-7.png" /><img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-8.png" />Zorin OS review - Zorin Connect<h2>Software</h2>Installing software is as easy as using the terminal or going through the included Software app which is organized by category and includes a search option.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-9.png" />Zorin OS Review - Software<h2>Settings</h2>Settings for your system can be modified within the Settings app, which is a control center similar to the control panel within Windows. This and the software app above are not exclusive to Zorin but rather are part of the <a target="_blank" href="http://gnome.org/">Gnome desktop environment</a> that Zorin OS uses by default.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-10.png" />Zorin OS Review - Settings<h2>Web Browsing</h2>When it comes to web browsing, the included Firefox web browser, which is generally the default browser on the majority of Linux desktops is included. There's even a custom search page for Zorin OS.I don't quite get why the search font has to be so massive but hey, to each their own.<img src="https://cmscritic.com/ms-content/uploads/2023/08/zorin-os-review-12.png" />Zorin OS Review - Web Browsing<h2>Performance</h2>During my testing, Zorin OS Core and Ultimate running the Gnome desktop environment, a terminal, the file manager and Firefox with two tabs clocks clocked in at about 1.3-1.5 gigs of ram on average.It definitely feels like a better performing Zorin OS than prior versions. It seems to have lost the sluggishness I used to experience with Zorin. I'd love to hear your personal experiences, so please do leave a comment below and share.<h2>Conclusion</h2>Zorin OS Ultimate and Core are very elegant interpretations of the Gnome desktop and with the performance improvements, it feels pretty snappy compared to previous releases. I didn't experience any hiccups or issues during my testing and it seemed to handle whatever I threw at it without issue.If you are looking for a slick Gnome based distro, I'd recommend giving it a try and seeing if it suits your needs. Not sure? Check out our <a target="_blank" href="https://www.cmscritic.com/zorin-os-lite-review-15-1-version/">Zorin OS Lite Review</a> (XFCE based) and see if it suits your needs.You can download Zorin OS here: <a target="_blank" href="https://zorinos.com/">https://zorinos.com/</a>

Zorin OS Review - 15.1 Ultimate and Core Editions

techcto2

Jahia have released the latest edition of their open source, enterprise content management system, Jahia 7. Jahia 7 brings with it some significant improvements over previous version of the ECM including powerful Distributed Development features &amp; Private App Stores to re-use and distribute components securely with a new OSGi integration.
<blockquote>
“Having had the opportunity to see Jahia 7 during a walkthrough yesterday with Jahia CEO, Elie Auvray, I can confidently say this is going to be a game changer for the company that will likely propel them forward into a much stronger position in the ECM market. ” – Mike Johnston, CMS Critic
</blockquote>
 Major enhancements on its core content platform: 
<ul>
<li> Distributed development: Jahia Studio, the User Experience builder, is unique on the market and makes Jahia 7 far more powerful and productive than any other Java CMS.  
<ul>
<li> ​ Source repository integration :  Developers can work as a team, remotely and simultaneously, directly on the integration server or on their desktop. All sources modifications are pushed to a repository to which the Studio is linked. Changes are versioned in the source repository and all changes can be tested on a single server to validate compatibility and to develop with agile methodologies at blazing speed.</li>
<li> Simplified and controlled code editing : developers have direct access to the sources of their modules. They can edit sources through an online interface and code wherever they are, even without an IDE installed locally . Direct editing of sources (scripts, classes, resource bundles, xml or properties files) allows to test changes on the fly.</li>
<li>And many more tools to truly help IT and business teams work together –  </li>
</ul>
</li>
<li> Private App Store: this new Jahia software is installed by customers and/or partners on their enterprise environments and enables them to safely re-use developments delivered on one project to the next, from one environment to the next, either on premises or on the cloud. Jahia Private App store industrializes the distribution of developments with safe apps that will not put corporate assets and missions critical projects at risk. Jahia 7 secures the deployments by introducing a major technical improvement : leveraging OSGI, it is now possible to hot-deploy modules on servers without downtime or restart, even when they contain java classes –  </li>
</ul>
This new release really should be considered an open source User Experience Platform as it includes a comprehensive new product line up consisting of:
<ul>
<li> Jahia Digital Factory (formerly know as Jahia xCM): Leading open source CMS that gives power and autonomy to digital workers. <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fproducts%2Fdigital-factory"> More info on Digital Factory </a>  </li>
<li> Jahia Workspace Factory (formerly know as Jahia Wise): the document sharing solution that delights marketing teams. Its a hybrid application featuring Document sharing, collaboration and social communities. <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fproducts%2Fworkspace-factory"> More info on Workspace Factory </a>  </li>
<li> Jahia Portal Factory : is the best way to unite content and business applications together – whether they are internal or external data and apps. Availability: in the next coming weeks <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fproducts%2Fportal-factory.html"> More info on Portal Factory </a>  </li>
<li> Jahia eCommerce Factory is the solution e-merchants were dreaming of. Tying together the content management and portal features from Digital Factory and Portal Factory, eCommerce Factory embeds Mogobiz the open source ecommerce framework from Jahia’s strategic partner eBizNext. Availability: in the next coming weeks <a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fproducts%2Fecommerce-factory.html"> More info on eCommerce Factory</a></li>
</ul>
<h2>Screenshots</h2>
Here are some screenshots for everyone so you can see some of the tools in action. 
Jahia 7  Digital Factory – Edit mode:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia_7_-_digital_factory1633x0.png" alt="Jahia 7 Digital Factory - Edit mode:" />
Jahia 7 – Digital Factory – Edit mode with mobile in context rendering:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia_7_-_digital_factory_edit_mode_with_mobile_in_context_rendering1633x0.png" alt="Jahia 7 Digital Factory - edit mode with mobile in context rendering:" />
Jahia Studio – Visual templates building:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia_studio_-_visual_templates_building1633x0.png" alt="Jahia Studio - visual templates building:" />
Jahia Studio – Integrated browser based IDE:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/jahia_studio_-_integrated_browser_based_ide1633x0.png" alt="Jahia Studio - integrated browser based IDE:" />
Of significant important here is that Jahia will be providing guaranteed update support for customers. To quote their press release: 
<blockquote>
While developing Jahia 7, Jahia kept in mind that all its customers should be able to protect their existing investments on its technology. This is why all existing project based on Jahia 6.5+ will benefit from a guaranteed update policy: a secured Upgrade Tool will deliver the update in no time. Jahia guarantees the update and would actually do it at no charge for those of it customers experiencing issues.
</blockquote>
If you are looking to see what Jahia 7 is made of, there are a number of upcoming webinars that will showcase the product. Simply choose one that fits your schedule:
<ul>
<li><a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fcompany%2Fevents%2Fmedia-list%2Fwebinar-developers-getting-start.html">April 22nd –  Developers: Getting started on Jahia 7</a></li>
<li><a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fcompany%2Fevents%2Fmedia-list%2Fwebinar-jahia-version-7-a-functi.html">April 24th – Jahia 7: a Functional Overview</a></li>
<li><a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fcompany%2Fevents%2Fmedia-list%2Fwebinar-developers-discover-the.html">April 29th – Developers: Dive deeper into the new Jahia 7 Studio features </a></li>
<li><a href="http://click.icptrack.com/icp/relay.php?r=74469271&amp;msgid=339158&amp;act=8Y2D&amp;c=870976&amp;destination=http%3A%2F%2Fwww.jahia.com%2Fhome%2Fcompany%2Fevents%2Fmedia-list%2Fwebinar-developers--system-admin.html">May 6th – Developers &amp; system administrators: Jahia 7 Studio and the Digital Industrialization</a></li>
</ul>

Jahia announce the release of Jahia 7

mike-johnston

As most of you know by now, I am currently touring North America and visiting vendors as I do so. Having just completed the west coast portion of the tour, I'll be heading to Toronto to meet with two more vendors, then New York, and finally over to Europe to begin the European leg of the tour.
I'm looking forward to meeting with all of the amazing CMS vendors that have signed up for this year's tour. This has been a wonderful way to put faces to the names of those of you whom I deal with on a regular basis (and those who are new as well!).
<img style="max-width:346px" src="https://cmscritic.com/ms-content/uploads/2023/08/1013548_572346312803124_529629804_n.png" />
Our first featured vendor that we visited was <a href="http://www.dnnsoftware.com">DNN Software</a> followed by the folks at Telerik (<a href="http://www.sitefinity.com">Sitefinity</a>) and <a href="http://www.getmura.com/">Mura CMS</a>. I'll soon be meeting with the <a href="http://agilitycms.com/">Agility CMS</a> and <a href="http://dotcms.com/">dotCMS</a> teams before heading to Europe to meet with <a href="http://www.jahia.com">Jahia</a>, <a href="http://www.onehippo.com/en">Hippo</a>, and <a href="http://www.tkqlhce.com/click-7559855-11191667-1427914873000">1&amp;1 Internet</a>.
You'll be seeing <a href="/featured-weeks/">featured weeks</a> throughout the site where I share my video interviews, walkthroughs of the product, and more. Stay tuned and keep up to date with us on <a href="https://twitter.com/cmscritic">Twitter</a> and <a href="https://www.facebook.com/cmscritic">Facebook</a> to see pics from our journey.
As always, thanks for being a reader, and don't forget to sign up for our newsletter to make sure you never miss an article. It's weekly and we'll never spam you.

Preparing for the European Tour

My choice for Best Social Networking Software for 2012 (and the one that will be my #1 recommendation in this category until next years awards) is <a target="_blank" href="https://www.phpfox.com/">phpFox</a>!<img src="https://cmscritic.com/ms-content/uploads/2023/08/facebook.png" alt="phpfox logo" />phpFox is a social network software that gives you the ability to create a unique community that includes many of the features found on sites like Facebook and MySpace. You can read more about it in our <a href="/phpfox-review/">phpFox Review</a>.Why did I choose them? They offer response technical support, the product is well established and has a good base with which to work from, there are a wide variety of customization options and for every person I've referred to phpFox, I've had not one come back to me complaining that it didn't suit their needs.As my choice for this year, when asked to offer suggestions for the best social networking software, I will point to phpFox. They will receive my recommendation from now until next year’s winner is announced. Congratulations!

Critic's Choice for Best Social Network Software is...

Producing personalized experiences is something that's becoming more and more relevant to marketers across the Internet, no matter what their industry.
<a href="https://www.optimizely.com/personalization/" target="_blank">Optimizely</a> has taken a step towards making personalization more accessible for a wider range of businesses.
<a href="https://www.optimizely.com/personalization/" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/optimizely_logo_blue_700x0-is-hidpi1306x0-is.png" /></a>
Trusted by the likes of Sony, Microsoft and Skype, Optimizely is an experience optimization platform, built to work on top of existing content management systems. It empowers marketers to modify page elements, A/B test variations, segment audiences, set goals, track progress, and a lot more.
Back in June, <a href="/optimizely-personalization-announced-general-release-set-for-fall-2015/" target="_blank">I covered the announcement of Optimizely Personalization</a>, which came with a release date of Fall 2015. It's good to see that date being stuck to.
<h2>“Personalization is the Key to Optimum Customer Experiences”</h2>
Below, Optimizely Co-Founder and CEO Dan Siroker, features in a video outlining the benefits of his product's latest release.
<iframe src="https://www.youtube.com/embed/raf8U5q00h8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
In essence, personalization means showing each individual visitor exactly what they want to see, in order to maximize conversions.
That means segmenting audiences, before targeting them with tailored content. A simple example, is website visitor from the United Kingdom wanting to see Winter clothing, while at the same time, an Australian visitor will want to be shown the latest Summer gear.
Here's how Optimizely plans to make such tasks easier for global brands.
<blockquote>
“We built Optimizely Personalization to make it incredibly easy to connect data about your visitors — data such as behavior or information stored in your CRM — and use it to target experiences in real time.”
</blockquote>
Behavioral Targeting
<img src="https://cmscritic.com/ms-content/uploads/2023/08/editor-cold758x0-is.png" /> Optimizely Personalization makes it easy to manage behavioral targeting in real time.
Marketers can capture important signals, such as shopping for high-value items, or a customer on the verge of abandoning their session, and target relevant content accordingly, without needing to write a single line of code.
Key events and metadata can easily be identified using a visual, point-and-click interface. Behaviours can then be mixed and matched to produce a unique audience to target.
Uploaded Audiences
<img src="https://cmscritic.com/ms-content/uploads/2023/08/audience-builder-700x368.png" />
With Uploaded Audiences, marketers can create audiences out of a list of specific customers, such as loyalty program customers, repeat purchasers, or any other important group or set of groups.
Audieces can also be made up from the data from third-party integrations, such as DMPs like BlueKai or account-based marketing software like Demandbase.
Data-driven Personalization
<img src="https://cmscritic.com/ms-content/uploads/2023/08/results-700x368.png" />
Then end game of personalization, is to increase conversions. But just as crunching numbers to identify audiences is best left to Optimizely, so is the maths for calculating the end game results.
All results are backed by <a href="https://www.optimizely.com/statistics/">Optimizely Stats Engine</a>, which does the heavy lifting to measure revenue and<a href="https://blog.optimizely.com/2015/01/20/statistics-for-the-internet-age-the-story-behind-optimizelys-new-stats-engine/#bookmark3"> conversion lift</a>, determine statistical significance, and ensure that results are always valid. <img src="https://cmscritic.com/ms-content/uploads/2023/08/optimizely-personalization-editor.gif" /> Further to these features, Optimizely Personalization comes with a revamped editor, so that marketers can plan and preview content for a range of devices from the same interface.
This looks like another slick addition to Optimizely's sucessful platform. The world's biggest brands will be taking note, but so should every other brand – as Optimizely makes itself extremely accessible to small-to-medium sized businesses with its totally free package.
Find out more about <a href="https://blog.optimizely.com/2015/10/05/online-personalization/" target="_blank">Optimizely Personaliztion</a>.

Optimizely Personalization Now Available

<a href="http://designmodo.com/?u=1182" target="_blank">DesignModo</a>, the company behind <a href="/startup-framework-review/" target="_blank">Startup Framework</a>, has released a new version of their increasingly popular WordPress plugin, Qards.
Qards brings drag-and-drop website building features to WordPress, enabling users to visually edit their pages. Each “Qard” makes up an individual page section, which come together to form a one-pager style end result.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/unnamed1079x0.jpg" />
Qards 1.2 focuses on speeding up the drag-and-drop page building process, eliminating the lag found in previous versions. Also, users can now activate Qards on any page, instead of having to set up separate “Qards Pages”. 
Furthermore, Typekit integration brings a wider range of fonts to the Qards experience.
To get the full breakdown of Qards 1.1, checkout the official features page.

Qards 1.2 For WordPress Released

Sometimes, the best place to begin is at the end.
Case in point: at the terminus of my conversation with <a href="https://www.linkedin.com/in/tifenndano/" target="_blank">Tifenn Dano Kwan</a>, she offered an impassioned promulgation.
“We can’t put people in boxes.”
The same could be said of Tifenn. To simply label her as a high-performing CMO in the technology industry would be boxing out the unique qualities that make her a remarkable leader and a compassionate, empathetic human.
Regarding people and how she cultivates both business and personal relationships, she further declared that “we need to be careful and open, always.”
Sage advice to be sure, but not the kind I was expecting from an interview that was primarily focused on analytics. And yet, these words seemed to crystallize our entire discussion, framing Tifenn’s disposition as a person who, at her core, is designed to give. At the same time, she creates a sort of sacred container for receiving, one that guided our conversation from beginning to end.
If there’s one truth that shone through our recent meeting, it’s that Tifenn Dano Kwan is undeniable. A brilliant maverick that exudes confidence, wisdom, and piercing energy. It’s easy to see why <a href="https://www.cmscritic.com/winning-the-analytics-game-an-interview-with-adam-greco-product-evangelist-at-amplitude/">Amplitude</a>, a leading digital and product analytics platform, has chosen her to shape the company’s vision and lead it forward.
It won’t be easy. As she settles into her role as Chief Marketing Officer, Amplitude faces an uncertain market. With the specter of economic recession peering through the veil for 2023, technology companies are relying on marketing and sales to become strategic engines for growth despite shrinking budgets.
Even amid these torrid times, Tifenn seems immeasurably cool, calm, and collected. This is how she rolls – and that became evident over the course of our discussion. At the same time, Tifenn is pumped about her plans at Amplitude. We talked about what she sees as the biggest opportunities, and what makes this role different from her previous CMO gigs at <a href="https://www.collibra.com/us/en" target="_blank">Collibra</a> and <a href="https://www.dropbox.com/" target="_blank">DropBox</a>. We also discussed Amplitude’s 2022 Product Report and the nuggets of wisdom she gleaned from the research.
Finally, we got personal, talking about her advocacy for the LGBTQ+ community and her focus on diversity. It’s another example of how she leads with both mind and heart – and refuses to put people in boxes.
<h2>From digital marketer to team builder</h2>
The CMO mantle was an almost predictable zenith for Tifenn, who caught the marketing bug early in her career and never looked back. Her journey began in the early 2000s, bouncing around traditional communications and media before settling into the tech field and cutting her teeth within partner and channel organizations.
“The objectives were always revenue and AR, yet I saw everything through the lens of marketing, from campaign services to vendors,” she said. “But I really found my sweet spot in organizing teams, processes, and programs.”
Maybe that’s why people call her a fixer. As she describes it, her prowess lies with mid-sized companies in a hyper-growth stage that are struggling to scale. She effectively threads the needle and brings it all together, typically managing teams of 50 to 60 people to get there.
She’s done this successfully time and again, most recently as CMO at Collibra – a leading data intelligence platform. During her tenure, she facilitated a data-driven transformation of the company’s marketing functions, helping build a category-leading brand. Prior to this, she held the CMO role at DropBox, the eponymous storage platform, where she drove revenue growth through customer centricity.
When it comes to her unrivaled “people powers,” it’s worth noting that she has a proven track record of minting CMOs. In fact, three of her previous direct reports have become Chief Marketing Officers, two at leading global organizations. This speaks volumes about her capacity to mentor and elevate her peers to the highest levels of performance.
<h2>An inflection point for marketing</h2>
Over the decades, Tifenn has nurtured a deep passion for harnessing the power of technology and DX to help teams reach their potential. In many ways, this has become her guiding mantra. Experience has clearly been a great teacher, informing her perspective on the value of marketing teams and how they directly accelerate growth.
Peering through the Zoom screen wearing a slick blazer, she prognosticated a bit about the future – and what makes this a pivotal moment of change.
“Marketing is going through a fundamental transformation,” she said. “And it’s also a consequential one where product teams and CFOs are working better together.”
This isn’t the first time we’ve heard this. In a recent <a href="https://www.cmscritic.com/mach-alliance-roundtable-focuses-on-composability-and-innovation-as-economic-activators-in-2023/">MACH Alliance board meeting</a> I was invited to, several vendors and ISVs within the community spoke about the growing alignment between technology leaders and CFOs as they look to invest in composable strategies.   
She went on to suggest that this enhanced connectivity is an essential part of the growth roadmap, and that leadership – from CFOs to CIOs – must be coordinated actors in achieving digital transformation to bring products to market faster.
“If there’s not GTM [go to market] synchronicity, then we’re missing something,” she added. “The next level of impact is to create more collaboration.”
<h2>Aiming for growth at Amplitude</h2>
While still fresh to the helm, Tifenn’s course is clear: lead Amplitude's marketing strategy to expand its best-in-class digital analytics platform and oversee its corporate, product, and revenue marketing teams.
This comes on the heels of positive customer reviews that appear to reinforce Amplitude’s focus on customer experience. The company was ranked #1 across nine categories in the <a href="https://info.amplitude.com/Digital-Asset-G2-Report_Fall-2022-G2" target="_blank">G2 Fall 2022 Grid Report</a> – including dual achievements as the #1 Product Analytics solution for the ninth quarter in a row and the #1 Mobile App Analytics solution for the fourth quarter in a row. 
Analysts are also tracking the company’s position with favor. In a recent Wave report, <a href="https://amplitude.com/press/customer-analytics-report-q2-22" target="_blank">Forrester</a> said that Amplitude was “born a digital product analytics vendor, but in a world where digital interactions make up the lion's share of customer interactions, the vendor has embraced the pivot into customer analytics." 
Aside from the positive traction from customers and market watchers, I asked Tifenn what made her choose Amplitude as her next act.
“They're at a big stage,” she said. “They want to be a multi-billion-dollar company, and I’m helping to create the integrated marketing strategy to get us there.”
But there’s more to the story, and it came in the form of a personal epiphany: throughout her career, she had been cultivating expertise in digital marketing and executing successfully. That said, she had never been what she described as an “expert” in the products she was promoting. Given her breadth of knowledge and keen focus on data and analytics, Amplitude presented an opportunity for her to breed a deeper authority over a product she believed in – and even demo its value and impact.
“When I heard about Amplitude, I was magically connected to its processes,” she said. “The business world is becoming product-lead, and I wanted to be able to talk about this product as an expert.”
<h2>Letting products guide the customer experience</h2>
I asked Tifenn to expand on Amplitude’s evolving position as a data analytics platform, and how its focus on product and customer data is different from the ubiquitous Google Analytics. Despite being the internet’s de facto standard, Google has <a href="https://searchengineland.com/ga4-isnt-all-its-cracked-up-to-be-what-would-it-look-like-to-switch-385105" target="_blank">faced criticism</a> over its chaotic move from Universal Analytics to GA4, prompting users to search for alternative solutions.
“As marketers, we need to shift to the metrics that matter most,” she explained. “The GA problem is that marketers don’t just care about the return on AR spend – they also care about the product. We retain them as customers in the product.”
I continued probing around this notion of learning about and ultimately retaining customers in the product. Why weren’t more companies going deeper into their product experiences to activate growth?
Tifenn expanded on this, tapping her own evidence-based experience. “The sooner customers interact with a product, the sooner we can convert them,” she said. “This became very clear for me at Collibra when we launched test drives and trials. This became our #1 tactic and asset because everything happens in the product.”
There it was again: in the product. It was like an affirmation echoing across our call. As a marketer, she said people don’t want to read eBooks and reports – they want to experience something meaningful that helps inform their decision in a more tangible way.
“This is where you start understanding the self-service motion and connecting the dots.”
On the topic of product-led growth, she went on to say that it’s not just a sales motion, it’s a mindset. “We need to meet customers where they are in the product and think about the funnel and the journey [from that perspective].”
To get there, it’s clear that the marketers of the future will need to be more connected through the product experience than ever before.  
<h2>Highlights from the Amplitude 2022 Product Report</h2>
I also asked Tifenn about a recent report published by Amplitude Labs, the company’s research and thought leadership arm. Dubbed “<a href="https://amplitude.com/product-report-2022" target="_blank">The Product Report 2022,”</a> it features exclusive data about the trends, industries, strategies, and products dominating the digital landscape – including the 30 “Next Hottest Products" to watch. 
According to Tifenn, the report has garnered significant interest from the market. “Within 48 hours [of publishing the report], we had already hit our quarterly goals for leads,” she said. “There is genuine interest and thirst for this data and insights.”
There were quite a few compelling points that Amplitude uncovered in its research. For example, digital product usage increased by 16% in 2022 – a double-digit gain, but a far cry from the 54% increase the previous year. This marked deceleration is likely a post-Covid phenomenon, following two years of unprecedented digital transformation.
Among the 12 industries that Amplitude analyzed in the report, the most significant growth was in HR/staffing and educational/upskilling categories. This could be the proverbial “canary in the coalmine” – an indicator that the economic downturn may be prompting workers to enhance their skillsets or seek new opportunities.
There’s also some data codifying that the “SaaS crash” many prognosticators feared was overblown. While SaaS growth did slow in the early part of 2022, things picked up later in the year, demonstrating the resilience of many platforms. Meanwhile, the company’s survey placed a spotlight on the complicated landscape of crypto-related products, which saw a meteoric acceleration in 2021. This year reflected modest gains, but the recent <a href="https://www.sec.gov/news/press-release/2022-219" target="_blank">FTX fallout</a> may have a chilling effect on 2023’s outlook.
The report also featured a survey from product leaders across industries about their plans for driving growth during a recession. There are several nuggets of wisdom here that are well worth the read. 
Tifenn also shared that Amplitude’s ranking of the next hottest companies was of great interest, prompting the report to go viral. The list includes up-and-coming apps in categories like healthtech and fitness, with brands like <a href="https://www.usemotion.com/" target="_blank">Motion</a>, <a href="https://mercdev.com/portfolio/tonal" target="_blank">Tonal</a>, and <a href="https://www.gong.io/blog/mobile-app/" target="_blank">Gong</a> populating the company’s top 10 in North America.
“What the product report validates are the elements in the economy,” Tifenn said. “It shows how technology companies have a voice in what’s going on. When those companies deliver a great product, customers respond. And the ones that really bet on their product make it to the list because it meets the needs of customers.”
<h2>A champion for diversity and advocacy </h2>
As our conversation drew to a close, I asked Tifenn about her open advocacy of the LGBTQ+ community, and her work to expand diversity within the technology sector.
“I’m an advocate by design,” she said, reflecting a bit about her wife and their bi-racial marriage, and how she built her confidence on that rock. Drawing on her personal and leadership strengths, she models advocacy and diversity in the workplace without forcing it, and it's evident that Amplitude's culture is conducive to supporting those bridges. 
Originally from France, Tifenn gave me a passionate account of the social and cultural conservatism that colored her upbringing. She came out while living in Singapore, where LGBTQ+ people have <a href="https://en.wikipedia.org/wiki/LGBT_rights_in_Singapore" target="_blank">struggled for equality</a> under a tacitly austere judicial system. In fact, prior to 2022, same-sex activities of any kind were illegal under a British colonial-era law called <a href="https://en.wikipedia.org/wiki/Section_377A_of_the_Penal_Code_(Singapore)" target="_blank">Section 377A</a>, which has now been repealed.
In a moving personal account, Tifenn shared a story about a cousin that was fiercely opposed to gay marriage. This family member ultimately chose not to attend her wedding. Rather than hold a grudge, Tifenn held steadfast to love and compassion over the years, which later lead to a reconciliation.
“When you show people kindness, they come around,” she said.
Indeed. We can all agree the world could use more kindness right now. And more leaders like Tifenn.
While the outlook for 2023 appears increasingly unsettled, Amplitude is focusing on the right people to face the challenges ahead. Maybe that's the right play. As an organization, they seem to understand that it's not just about the technology, but the people behind it – and the people it serves. 
I’ll end where I began by repeating Tifenn’s observation: we can’t put people in boxes. Perhaps by being careful and open, just as she suggests, we can unlock the real power of people to build better products and digital experiences.
And, if we're lucky, a better world.  
 
<a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2022/12/cms-kickoff-2023-banner-1024x151.jpg" alt="CMS Kickoff 2023 banner" /></a>
<h2>Join CMS Industry Leaders, Digital Agencies, and Users at CMS Kickoff 2023</h2>
January 17-18 in St. Petersburg, FL
Don't miss the only conference tailored for everyone working with content management systems, from beginners to experts! Featuring two packed days with a carefully curated mixture of talks, workshops, activities, world-class facilitators, thought provokers, speakers, and session leads. Mingle with CMS experts, system integrators, and users from around the globe at this exclusive event in beautiful St. Petersburg. 
Register today at the <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">CMS Kickoff 2023 website</a>.

Unlocking the Power of Products and People: A Conversation with Amplitude’s New CMO Tifenn Dano Kwan

matt-garrepy

Composite headshot of Tifenn Dano Kwon with Amplitude logo

<a href="https://plushforums.com/" target="_blank">PlushForums</a> is one of the newest, yet most exciting forum solutions on the market.
Founded in 2014, PlushForums is a commercial fork of Vanilla Forums. The platform was named as the <a href="/2014-critics-choice-award-winner-best-commercial-forum-solution/" target="_blank">2014 Critic's Choice Winner for Best Commercial Forum Solution</a> in the most recent CMS Awards.
<img style="max-width:200px" src="https://cmscritic.com/ms-content/uploads/2023/08/vopggzde_200x0.png" />
I also had the pleasure of carrying out a <a href="/plushforums-review/" target="_blank">review of PlushForums</a> not too long ago.
In recent months, PlushForums has received a number of updates. Here are the highlights, provided by founder Adrian Flitcroft himself.
<h3>Platform</h3>
PlushForums has expanded the capacity of all plans, more than doubling the $49 tier from 75 to 200 concurrent active members. That's sufficient to run a really sizeable forum at a very reasonable price.
The platform has also benefited from reduced the latency of real-time discussions and conversations by 66%. This means that they now update as quickly as a Facebook chat.
<h3>Billing</h3>
A 14-day free trial for all new PayPal subscribers has been introduced.
Furthermore, credit/debit card subscriptions for people who can't use PayPal have arrived, while registration forms have been done away with, speeding up the sign up process.
<h3>Features</h3>
Further to the above enhancements to the overall PlushForums experience, a number of smaller, but notable features have also been released:
<ul>
<li><a href="https://plushforums.com/blog/pre-moderation" target="_blank">Pre-moderation</a>.</li>
<li><a href="https://plushforums.com/blog/rich-links" target="_blank">Automated rich links</a>, ideal for product-focused communities:</li>
<li>Linked replies: tags that connect one post with another, allowing a discussion to stay flat but with context.</li>
<li>New Member Welcome Message: a means to communicate with members before they make their first post, to lay out rules, advice or other information.</li>
<li>Colourful Letter Avatars for new members, Android-style.</li>
<li>Support for YouTube embeds with specific start times, Vine support, and support for direct MP4 and MP3 embeds.</li>
<li>Support for CloudFlare out of the box, including their free Flexible SSL mode.</li>
<li>An Onboarding API, which allows you to automatically send forum invitation codes to new members, as well as revoke/enable their access to the forum.</li>
<li>Seamless SSO with WordPress.</li>
<li>Streamlined account creation process with customisable password strength checker.</li>
<li>A refined and reskinned Dashboard control panel.</li>
</ul>
To find out more about PlushForums, <a href="https://plushforums.com/" target="_blank">visit their website</a>.
Also, you can explore more of PlushForums via our CMS Directory.

PlushForums Undergoes Heavy Improvement

CMS Summit 26

Find out at CMS Summit 26, May 12 - 13 in Frankfurt, Germany

What's ahead for CMS in the agentic era?

#ffffff

My choice for Best Budget CMS for 2012 (and the one that will be my #1 recommendation in this category until next years awards) is <a href="http://cmsmadesimple.org">CMS Made Simple</a>!
<img style="max-width:300px" src="https://cmscritic.com/ms-content/uploads/2023/08/cmsms_newlogo300.png" alt="cmsmadesimple" />
<blockquote>CMS Made Simple™ is an open source ( GPL) package first released in July 2004. Its built using PHP that provides website developers with a simple, easy to use utility to allow building small-ish (dozens to hundreds of pages), semi-static websites. Typically it is used for corporate websites, or the website promoting a team or organization, etc. This is where it shines.</blockquote>
As my choice for this year, when asked to offer suggestions for the best budget CMS, I will point to CMS Made Simple. They will receive my recommendation from now until next year’s winner is announced. Congratulations!

Critic's Choice Winner for Best Budget CMS is...

<a href="https://www.ecwid.com/" target="_blank">Ecwid</a> enables you to create a simple yet effective online store in a matter of minutes.
The platform was recently <a href="/ecommerce-integration-arrives-for-wordpress.com-business/#.UzVS5_l_vvV" target="_blank">chosen by WordPress.com alongside Shopify</a> as an e-commerce integration partner, and when you discover just how flexible Ecwid can be, it's easy to see why it made the cut. It currently boasts a user base of over 400,000 merchants spanning 175 countries.
Their free plan lets you sell up to ten products, whilst their priced plans give you greater freedom without breaking the bank. With unlimited storage and bandwidth, no transaction fees and over 35 payment options, Ecwid is a lucrative e-commerce solution.
<h2>Pure Flexibility</h2>
Ecwid is all about going with the flow. It takes almost no time at all to go from signing up on their website, to testing out your brand new online store.
You can create your account using email, Facebook, Google or even PayPal before being directed to your admin panel. Then, you can decide on using your own domain name, an Ecwid free domain, or more interestingly, you can also embed Ecwid into a current website.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/e0_1700x0.png" alt="Ecwid Facebook" /> 
But Ecwid's flexibility doesn't stop there. You can embed your store into a huge range of platforms, content management systems and even social media websites. WordPress, Joomla, Drupal and Squarespace are just some of the names which Ecwid can quickly and easily fit in to.
Furthermore, you can embed Ecwid stores into Facebook, Tumblr, Yola, Ning and other social networks. It's fair to say that there aren't many places on the web where Ecwid doesn't integrate.
<h2>As Easy as Ecwid</h2>
With all those integration options, you may be wondering about the complexity of Ecwid behind the scenes. Thankfully, there isn't much to wonder about.
The Ecwid admin panel is super easy to understand, and you won't be needing any technical knowledge to create, embed or manage your store.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/0_2700x0.png" alt="Ecwid Dashboard" /> 
Ecwid's embed code – which you will require for integrating with existing websites and platforms, is one of the first things you'll notice on your dashboard, and so it's easy to locate, copy and paste into wherever you please. Embedding Ecwid really is that simple.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/0_3700x0.png" alt="Ecwid Embed Code" /> 
Additionally, Ecwid can be mirrored on multiple sites at the same time. This means that you can embed your store into various websites and social networks, yet still manage them all from the same place.
<h2>A Simple Shopping Experience</h2>
Ecwid is ideal for those on the hunt for a straightforward store that's not too visually heavy. The default store layout is minimal, with a simple shopping cart and catalogue making up the core shopping experience.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/e1700x0.png" alt="Ecwid Store Front" /> 
Actually shopping using Ecwid is also easy for the average customer. For example, items can be dragged and dropped into the shopping cart from any page, whilst items already in the customer's cart are marked in the catalog, making browsing easier.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/e2700x0.png" alt="Ecwid Drag and Drop" /> 
Ecwid isn't lightweight in all areas though. Features like coupon codes, customer profiles, social sharing buttons and more are all supported and easy to configure. Setting tax, shipping,language and other imporant parameters is also easily done via the admin panel.
Visit the <a href="https://www.ecwid.com/" target="_blank">official Ecwid website</a> for more details and a completely free selling plan.

Ecwid: Create, Embed & Manage an Online Store in No Time at All

In recent months, <a href="https://www.shopify.com/" target="_blank">Shopify</a> has united eCommerce with <a href="/shopify-rolls-out-shop-section-on-facebook-pages/" target="_blank">Facebook</a> and <a href="/shopify-announces-pinterest-rich-pins-and-new-bitcoin-payment-option/" target="_blank">Pinterest</a>, expanding the reach of its worldwide base of sellers. Now, Shopify merchants can sell their products on Twitter, too.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/twitteronly_hero_art.jpg" /> 
This update means that any Shopify product shared on Twitter will automatically be given a “Buy Now” button, which Twitter users can tap to view product details, before placing their order; all without having to leave the Twitter app.
Shopify's gradual coverage of Facebook, Pinterest, and now Twitter enables their merchants to leverage the popularity of both mobile users, and social media users, at the very same time.
<h2>#SellOnTwitter: How It Works</h2>
Existing Shopify merchants can start selling products on Twitter, at no additional cost to their current plan, by adding the new Twitter sales channel.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/blog.jpg" />
Once connected to Twitter, any product that’s ever been Tweeted from your online store will automatically include a buy button, and shoppers can immediately start buying from your tweets. All Twitter orders, as well as product and customer details will automatically be synchronized with Shopify, just like all your other sales channels.
For more information, check out Shopify's official blog post, which includes a video demonstration of Shopify in action on Twitter.
Learn more about <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Brings eCommerce to Twitter

<h4>The two-day conference will be held January 17-18 in St. Petersburg, Florida, and feature keynotes and workshops with leading global experts in the CMS field. </h4>
<hr />
If only there were a vendor-neutral conference dedicated to CMS...
That was the vision guiding <a href="https://www.cmscritic.com/critics/janus-boye/">Janus Boye</a> of <a href="https://www.boye-co.com/" target="_blank">Boye &amp; Company</a>, a leading peer group organizer, to create a new kind of live experience – one that focuses exclusively on Content Management Systems.
The <a href="https://www.boye-co.com/conferences/cmskickoff23" target="_blank">CMS Kickoff 2023 Conference</a> will offer attendees a fresh and unique perspective on the continuously evolving CMS space. The two-day event promises diverse opportunities for learning and networking, as well as keynotes from top industry speakers and thought leaders.
Aptly named a “kickoff” and held in January, the conference will look back at the previous year’s challenges and trends. But as Boye pointed out, event speakers will emphasize what’s ahead for the CMS community in 2023.
<h2>A program featuring global brands and industry experts</h2>
The CMS Kickoff 2023 will share learnings, insights, and best practices from leading brands that are utilizing CMS, including <a href="https://www.aetna.com/" target="_blank">Aetna</a>, <a href="https://dia.org/" target="_blank">Detroit Institute of Arts</a>, <a href="https://www.jnj.com/" target="_blank">Johnson &amp; Johnson</a>, and <a href="https://www.wellsfargo.com/" target="_blank">Wells Fargo</a>.
Attendees will also have an opportunity to hear from CMS industry experts like <a href="https://www.linkedin.com/in/deane/" target="_blank">Deane Barker</a>, <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, and <a href="https://www.cmscritic.com/from-legacy-to-composable-whats-the-best-way-forward/">Sana Remekie</a> (to name a few). These respected thought leaders will interpret market trends and discuss topics that range from <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> to digital experience composition.
<h2>Exclusively focused on CMS</h2>
Boye has long been a respected voice within the CMS community, conducting peer groups that tackle a range of topics. Along the way, Boye &amp; Company has built a global cabal of experts representing a multitude of vendors and integrators, and many have been yearning for a CMS event.  
“The CMS industry does not currently have a dedicated conference,” said Boye. “This event aims to change that while remaining focused on helping customers and ultimately moving the industry forward – without sales pitches.”
The CMS Kickoff 2023 will offer curated talks, workshops, and a “perfect mix” of presentations and discussions. Along with Boye &amp; Company’s legendary learning format and social events, the conference promises something for every CMS user, builder, or enthusiast – regardless of skill level.  
“Think of this conference as a mixture of world-class masterclasses, relevant lectures, enlightening discussions, high-impact learning, and down-to-earth networking,” said Boye.
<h2><img src="https://cmscritic.com/ms-content/uploads/2022/12/don-cesar.jpg" alt="Don Cesar Hotel image" /></h2>
<h2>Hosted at the Don CeSar Hotel in St. Petersburg, Florida</h2>
To top it off, the CMS Kickoff 2023 will be hosted at the legendary <a href="https://www.doncesar.com/" target="_blank">The Don CeSar</a> Hotel in beautiful St. Pete Beach – giving many attendees from around the globe an opportunity to leave winter weather behind and enjoy the Florida sunshine. Built in 1928 to resemble a Mediterranean-style castle and known as Florida’s "Pink Palace," the Don CeSar is the only historic hotel on Florida’s Gulf Coast.
CMS Kickoff will be held from January 17-18, 2023. Registration is now open, and you can visit the website to <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">explore the event</a>, <a href="https://lnkd.in/dy_cSrhe" target="_blank">see the speakers</a>, and <a href="https://www.boye-co.com/conferences/cmskickoff23/tickets" target="_blank">book your seat</a> today.

CMS Kickoff 2023 Brings Laser Focus to Content Management, Offers Sessions with Industry Leaders

cms-critic-staff

CMS Kickoff featured image with palm trees and logo

<img alt="Act-On_logo-2016_two-tone" src="https://cmscritic.com/ms-content/uploads/2023/08/act-on_logo-2016_two-tone.png" />
<a href="https://www.act-on.com/">Act-On Software</a>, the marketing automation system aimed at small and medium sized businesses, has announced its ‘Advanced Social Media Module', which will help segment audiences based on their social media activity.
The new module brings about scheduled social publishing, social analytics, content recommendations, and more.
Act-On have pointed to the opinion of Augie Ray, an analyst at Gartner, as one of their reasons for releasing this new feature:
<blockquote>
“Marketers have focused much of their social media efforts in the Buy cycle, but they can create greater benefit by optimizing social media throughout the entire customer journey to capture loyal customers and activate advocates.
No single social media metric can encompass the many ways social media contributes to a business's top line and bottom lines. To measure the impact of social media, marketers need to identify their brand's opportunities in the Buy, Own, and Advocate cycles, and select the measures that best fit those opportunities to fulfill attribution requirement.”
</blockquote>
<h1>Advanced Social Media Module</h1>
Act-On's new Advanced Social Media Module is a serious upgrade in the social department. Here's a breakdown of how it empowers marketers.
<h3>Advanced Social Publishing</h3>
<img alt="scr-acton-oktopost-calendar-view" src="https://cmscritic.com/ms-content/uploads/2023/08/scr-acton-oktopost-calendar-view.png" />
Act-On’s advanced social publishing allows you to create, curate, and schedule your content in advance. It then automatically publishes your content based on your targeted schedule for Twitter, Facebook, Google+ and LinkedIn. 
This feature alone replaces apps like Buffer and Hootsuite to unite marketing efforts under one roof.
<h3>Social Analytics</h3>
<img alt="scr-acton-oktopost-analytics" src="https://cmscritic.com/ms-content/uploads/2023/08/scr-acton-oktopost-analytics.png" />
Act-On’s Advanced Social Media Module features a simplified analytics dashboard, where you can see how your social media marketing efforts are driving leads and conversions.
With it, you can track acquisitions, engagement, audience, content, and advocacy.
<h3>Content Curation</h3>
<img alt="scr-acton-oktopost-content-curation" src="https://cmscritic.com/ms-content/uploads/2023/08/scr-acton-oktopost-content-curation.png" />
Not sure what you content to share? Act-On's built-in content curation engine gives you content recommendations based on your audience’s engagement with what you’ve already been sharing.
The more engagement a post generates (such as clicks, comments, likes, and conversions) the more the engine will recommend similar content.
<h3>Roles &amp; Permissions</h3>
<img alt="scr-acton-oktopost-roles-permissions" src="https://cmscritic.com/ms-content/uploads/2023/08/scr-acton-oktopost-roles-permissions.png" />
Act-On allows you to easily manage cross-functional roles with the Advanced Social Media Module. You will be able to assign team members to selected campaigns and social profiles, allow them to be a publisher, or just work behind-the-scenes.
All in all, this seems like a fantastic upgrade which should play right into the hands of marketers – particularly since <a href="http://ctt.marketwire.com/?release=11G109728-001&amp;id=9182167&amp;type=0&amp;url=http%3a%2f%2fcontentmarketinginstitute.com%2fwp-content%2fuploads%2f2015%2f09%2f2016_B2B_Report_Final.pdf" target="_blank">93 percent of B2B marketers report </a>using social media as a marketing channel.
For more information, <a href="https://www.act-on.com/products/platform/inbound/social-media/advanced-social-media-module/">check out the Act-On website</a>.

Act-On's Marketing Automation System Just Got Super Social

Shopify - The global commerce platform

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What's ahead for CMS in the agentic era?

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