Articles - Page 31

Bland Brands Beware: Optimizely’s New Identity Brings Human Creativity to its Agentic AI and AEO Ambitions

matt-garrepy

<hr /> What a year 2023 has been in CMS. Both buyers and investors keep pouring money into the space, everyone is busy adding GenAI, and if you do a Google search for “headless CMS,” you’ll see how digital marketing (still) works.While all of this is exciting, what about the content producers? Your faithful colleagues working in communications or marketing are tasked with creating successful campaigns and content in your corporate tone of voice. They work tirelessly, and do their very best to help you and your company stand out. Content matters, right?At the end of the day, you buy a CMS for the content producers, yet how far have we really come in the past 20 years to make their working lives better? In brief:<ul><li>The requirements of authors (content contributors) are still largely ignored, both in the CMS selection process and – sadly, also in the implementation that follows</li><li>Content failures can happen quietly but be far more damaging than tech failures</li><li>As the dirty little secret of this industry, the first 85% of content production still doesn’t happen in the CMS. </li></ul>As I look back at this year and look towards putting the final touches on the program for <a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff24">CMS Kickoff 24</a> in Florida in January, allow me to be a critic of most content management vendors out there: You urgently need to improve content production! The editor experience is the next frontier in making a better Web. It will happen, so it’s up to you to determine how to meet customer expectations and stay ahead of the competition. Let’s start with the bigger picture and then look at the different dimensions of content production. <h3>Content production is big money… unfortunately, just not in CMS</h3>A common theme (at probably all conferences in all industries) is the perpetual “what’s next?” question. While some speakers look far into the future, my focus has always been on what’s on the horizon. Let’s take some insight, some innovation, some hard-earned experiences, connect some people together, and use this mix to make things better. Perhaps with experience (or is it age?) I've also started to make historical parallels from earlier in my career. As the famous quote goes: “Those who do not learn history are doomed to repeat it.”What’s headless CMS really if not just a less smart, but sadly more widely adopted way, to say decoupled as it was called in the late 90’s? What’s really new about composition or even orchestration, if not just confusing you as a buyer even more? I know I sound cynical, but I’m deeply interested in improving things, and cutting through the deafening hype is not for the faint of heart. Look at the interfaces of a CMS in the past and in 2023, and to be fair, you’ll see clear design improvements when it comes to the authors, but we still have a long way to go. At a recent <a target="_blank" href="https://www.boye-co.com/groups/cms-experts">CMS Experts group meeting</a> in Sacramento, Adam Kalsey and <a target="_blank" href="https://www.boye-co.com/speakers/deane-barker">Deane Barker</a> did a double act, showing us good old Movable Type – a weblog publishing system initially released in 2001. Adam magically still had a circa 20-year-old version up and running. It was big back then, and the interface remains powerful and useful today.Last week in Hamburg, Germany, we brought some of our European community together and looked more broadly at <a target="_blank" href="https://www.boye-co.com/blog/2023/11/what-might-2024-bring">2024 digital trends</a>. In a refreshingly honest session given by a product leader at CMS vendor CoreMedia, we saw how their interface looked 15 years ago. The iPhone was just out back then, and that also changed design. Most, if not all, CMSs are now responsive – yet the 15-year-old screenshot also showed a system that’s widely adopted, useful, and still in production worldwide. So what’s happened with content production in the meantime? Where print has faded, digital content production has become big money. But for some reason, the action really hasn’t happened in the CMS. Look at the seemingly ever-growing MarTech vendor landscape, and I would argue that the CMS category (or Web Experience Management as it is also called on the landscape) is probably one of the older statesmen of the many categories, but it’s not growing as quickly as some of the more emerging ones. If you look at the content journey, from creation via composition to delivery, the CMS marketplace in recent decades has clearly focused on what today is called omnichannel experiences (that’s delivery) and then also on technical innovation (foundational stuff, new frameworks, going cloud), and perhaps recently on composition (the middle part), but unfortunately not much on the creation. Consequently, other categories, like content marketing or digital asset management tools, have been eating away at the budgets and the content production problem. <h3>Listen deeply to the requirements of content authors</h3>It’s tough to say that the requirements of authors (content contributors) are ignored, both in the CMS selection process and, sadly, also in the implementation that follows. But I’ve seen how it happens working in this field since the late 90’s.Yes, many requirements specifications, request-for-proposals, and similar documentation include editorial and content production requirements. But what tends to happen is that at the end of the day, buyers and CMS vendors alike overfocus on making the developers happy, creative, and productive – rather than also considering the needs of everyone working with content. A simple explanation is that developers tend to be in much higher demand and require substantially bigger paychecks. In addition, there’s this perception that code is something very few can create, like a unique masterpiece of innovation, while content is something everyone can easily do. That’s a sad way to look at things, particularly now with an explosion in content thanks to GenAI. Will it be your code or your content that makes you stick out?Actually, the best copywriters, content creators, editors, and whatever you call them in your organization are what will set you apart from the competition in 2024. It’s a long-standing misconception, perhaps a relatively privileged one, in the CMS space that you stand out by just shouting louder than the others. That might work in a fast-growing sector like CMS, but most of customers are not positioned like that. They need to stand out from the competition genuinely. They need to deliver services and storytelling that work for their students, staff, customers, and fans – and to do that, they need good content. <h3>Content failures can happen quickly and be devastating</h3>So, what’s a content failure? For some reason, many are far more worried about code failures than content failures, yet poor content quality is likely to slowly and effectively undermine your brand trust. <figure class="image image_resized" style="width:53.46%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/deane-barker-image.jpg" /></figure> It gets worse: It can happen quicker and be more painful than that. A content failure on Black Friday is likely to be very costly. I’ve seen it happen time and time again. Content that can’t get pushed out, some seemingly minor important outdated text on a corner of the website, a missing translation, and the list goes on… and it’s all very bad news. As Deane has passionately argued at multiple sessions this year, including at the Web Summer Camp in Croatia, to succeed, you need to:<ul><li>Provide your content team with the materials and equipment to do their work right</li><li>Give your content team the opportunity to do what they do best every day</li></ul>In other words: Your content team wants to be creative, and if your current CMS restricts them too much, or just genuinely isn’t supporting them, you can count on them to get increasingly disengaged – and the best ones will likely seek new opportunities. While you can probably find another developer who knows this or that framework, how long might it take to find and train someone who will excel in creating content in your tone of voice?<h3>Start solving 100% of content production problems</h3>Let’s go almost 20 years back in time. In 2006, Deane Barker wrote this post: <a target="_blank" href="https://deanebarker.net/tech/blog/first-85/">The first 85%</a>. To quote from the opening: “Content management is a process. It starts when someone gets an idea in their head that they want to publish (or change) some content somewhere. It ends when that content is actually published. This is the entire length of the process.At what point does the content management system come into the picture? Well, with most middle- and lower-end systems, it’s not until very late in the game. There’s an exception explained below, but in most cases, no one actually opens a content management system and tries to enter any content until about 85% along in the entire process.”In his current role as Global Director of Content Management at Optimizely, Deane published an updated version with some more insights in 2022: <a target="_blank" href="https://www.optimizely.com/insights/blog/the-first-85/">Why the first 85% of content production is a must</a>. In it, he compares it to the famous Seine River in France:“We tend to get myopic around things like content modeling, editorial UIs, content aggregations, templating, and such. These are the mechanical details that enable the management of content. But all this assumes the content exists. Where does it start? Think about the Seine River. You’re probably thinking about where it flows past the Eiffel Tower and Notre Dame, right? But…that’s just the part of the river that runs through Paris. The Seine is 432 miles long. The waters start at a wellspring several hundred miles away in Dijon.“So what’s the missing 85%? If you don’t know what it’s like in your organization, then ask around. Inquire about what it takes to get content on their website. What has to happen before something gets published? Might it be some research, meetings, an initial draft in some other tool (Google Docs, perhaps), a review, some more meetings, additional illustrations, social media planning… and the list goes on. Let me just finish with one example, which was really a running joke back in the late 90’s. Every CMS back then also had content workflow. While a nice demo, it was rarely, if ever, used in production. Today, does anyone really use workflow in CMS? As far as I know, the content workflow happens in other tools. Content production is indeed what matters. Understanding and supporting this better is what will set any content technology apart. <h3>As a final and forward-looking note:</h3>CWI researcher and Internet pioneer <a target="_blank" href="https://www.boye-co.com/speakers/steven-pemberton">Steven Pemberton</a> recently pointed out that we are still in what you could call the days of the “paper Internet.” The <a target="_blank" href="https://homepages.cwi.nl/~steven/Talks/2023/11-09-lightning/#L634">Web is imitating the old,</a> as he said in a lightning talk at the Boye Aarhus 23 conference. Think about it for a moment: With responsive design, we could have truly escaped the page-based paradigm. But have we really? So many things we do on the Web still resemble previous technology, and this also goes for content production, where we type into forms. Innovation is needed!PS: A content model that really works could be a good place to start. At CMS Kickoff 24, <a target="_blank" href="https://www.boye-co.com/speakers/mike-wills">Mike Wills</a>, VP of Technology at BlueModus, will host a session on this topic titled “Content That Connects.”PPS: For more on what it means to truly manage content, read my piece from 2022: <a target="_blank" href="https://cmscritic.com/will-this-be-the-year-where-cms-is-finally-about-managing-content">Will this be the year where CMS is finally about managing content?</a> <hr /><figure class="image"><img src="https://cmscritic.com/ms-content/uploads/2023/11/cms-kickoff-2024-banner.jpg" /></figure><h3>Join us at CMS Kickoff 2024 - January 16-17</h3>Boye &amp; Company is delighted to present the second annual edition of its prestigious international conference dedicated to the global CMS community. This event will bring together top-notch speakers, Boye &amp; Company's renowned learning format, and engaging social events.Tired of impersonal and overwhelming gatherings? Picture this event as a unique blend of masterclasses, insightful talks, interactive discussions, impactful learning sessions, and authentic networking opportunities. Prepare for an unparalleled in-person CMS conference experience that will equip you to move forward in 2024. Hear from leading voices across the industry on a wide range of topics, including:<ul><li><a target="_blank" href="https://www.boye-co.com/speakers/andrew-kumar">Andrew Kumar</a>, GVP at Uniform</li><li><a target="_blank" href="https://www.boye-co.com/speakers/becky-brown">Becky Brown</a>, Content Strategy Lead at Johnson &amp; Johnson</li><li><a target="_blank" href="https://www.boye-co.com/speakers/marli-mesibov">Marli Mesibov</a>, Content Strategy at Verily</li></ul><h4> </h4><img style="width:39.13%" src="https://cmscritic.com/ms-content/uploads/2023/11/don-cesar-hotel.jpg" /><h4>The Don CeSar: a world-class venue</h4>Is there a better location for a winter kickoff than Florida's beautiful, sugary sand beaches? CMS Kickoff 2024 will be held at the iconic Don CeSar, just steps from the Gulf of Mexico. Dubbed the “Pink Palace,” this majestic hotel and resort provides a stunning backdrop to the conference, along with access to the local food and culture of St. Petersburg Beach.  <h4>Get your tickets today</h4>CMS Kickoff offers an intimate, highly focused experience. Space is limited, and only a few seats remain. Don't miss this exclusive opportunity!<a target="_blank" href="https://www.boye-co.com/conferences/cmskickoff24/tickets">Purchase tickets now &gt;</a>

Content Production: The Next Wave for Digital Experience Platforms

janus-boye

<hr /> Las Vegas in late November always means cool desert air, seasonally appropriate lighting, and a whole lotta tech folk. Right now, the casinos are flush with attendees from <a target="_blank" href="https://aws.amazon.com/blogs/aws/top-announcements-of-aws-reinvent-2023/">AWS re:Invent</a>, the cloud computing giant's annual global conference – and odds are they're all betting on AI.It shouldn't be that surprising. Even though AWS dragged its feet by releasing its <a target="_blank" href="https://aws.amazon.com/bedrock/">Amazon Bedrock</a> GenAI well behind its competitors, the company has made recent strides, upping the ante with <a target="_blank" href="https://cmscritic.com/products/microsoft-sharepoint">Microsoft</a> and <a target="_blank" href="https://cmscritic.com/google-cloud-joins-mach-alliance-as-enabler-member">Google</a> in the race for AI dominance. This includes a much-heralded investment in <a target="_blank" href="https://www.anthropic.com/index/anthropic-amazon">Anthropic</a> as a foundational model offering.The <a target="_blank" href="https://www.npr.org/2023/11/20/1197958395/the-messy-human-drama-behind-openai">fresh drama with OpenAI</a> might also be delivering an early Christmas gift as companies explore alternative models for their growing AI initiatives – and look to trusted brands like Amazon to supply those services.AI has been a huge focus of re:Invent thus far, with AWS announcing its new <a target="_blank" href="https://aws.amazon.com/blogs/aws/amazon-q-brings-generative-ai-powered-assistance-to-it-pros-and-developers-preview/">Amazon Q GenAI chatbot</a>. But along with the company's impressive cadre of machine learning services, it is also showcasing partner technologies with new offerings – including business applications like <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management.</a> Today, as part of its AWS Partner Network Competency program, <a target="_blank" href="https://cmscritic.com/products/solodev">Solodev</a> – a cloud services company – announced that it had achieved the new AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category. Solodev and other technologies were highlighted during re:Invent as competency launch partners. According to the company's press release, the achievement recognizes Solodev's expertise in providing customers with professional services and software solutions. These capabilities let advertisers and marketers power workloads with advanced enterprise content management (CMS) technology, accelerating the creation of digital experiences for both web and omnichannel applications. “Solodev is proud to achieve the AWS Advertising and Marketing Technology Competency in the Digital Customer Experience category,” said <a target="_blank" href="https://www.linkedin.com/in/techcto/">Shawn Moore</a>, Chief Technology Officer at Solodev. “Our customers have always benefited from our deep investment in AWS as the most trusted cloud infrastructure. Now, we’re building the future of digital experiences by offering serverless capabilities, omnichannel for IoT, and even generative AI to help advertisers and marketers personalize content, run experiments, optimize sites and apps, and convert more customers.”<h3>Powering digital experiences in the cloud</h3>As advertisers and marketers look to leverage the cloud to innovate and realize digital transformation, they increasingly need purpose-built solutions. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping accelerate their transformation. While brands and integrators look for ways to host, manage, scale, and secure their customer websites and mobile applications, having a content management system that is built on AWS at a foundational level is essential to meeting modern demands. While many CMS tools exist in the market, few are built for the full potential of the AWS cloud and its service architecture.A cloud-first CMS built exclusively on AWS, Solodev provides its users with access to scalable, cutting-edge capabilities like serverless, e-commerce, Internet of Things (IoT), and AI. Solodev also provides its advertising and marketing customers – including agencies and brands – with a sandbox to create highly engaging web and mobile experiences across a wide range of industries and use cases.<h3>CMS features designed for advertising and marketing</h3>Solodev delivers end-to-end control with a rich combination of features. This includes low code/no code functionality for advertisers, marketers, and content creators to run productive content operations. At the same time, developers have full access to code for building custom experiences. As a hybrid <a target="_blank" href="https://cmscritic.com/top-free-headless-cms-platforms">headless</a> platform, Solodev also provides an ecosystem for managing legacy and omnichannel strategies in a single platform, along with a marketplace of integrations that covers ad tech, advanced AWS services, and AI-powered personalization.While the features of the CMS are robust, so too are the DevOps capabilities. From the <a target="_blank" href="https://aws.amazon.com/marketplace/seller-profile?id=8e11c912-6253-41b8-b065-bf32bd27911b">AWS Marketplace</a>, any organization can spin up and deploy Solodev in their own single-tenant AWS account. License options include Professional, Enterprise, or even a container version with <a target="_blank" href="https://kubernetes.io/">Kubernetes</a>.<h3>Harnessing advanced features, from serverless to AI</h3>While its CMS products are part of its feature set, Solodev positions itself as a “cloud services company” – and for good reason. Coupled with innovation around a broader stack of its own cloud applications, Solodev provides professional consulting services for advertising and marketing customers, helping them build and support infrastructure and DevOps for their cloud services. This includes serverless strategies powered by <a target="_blank" href="https://aws.amazon.com/fargate/">AWS Fargate</a> for high-availability applications that demand significant scalability. Agencies and brands can also leverage Solodev AI to host and train their own models in the cloud and add powerful solutions to personalize experiences, recommend products and services, and harness generative AI at scale. <h3>Differentiating through the AWS competency program</h3>AWS enables scalable, flexible, and cost-effective solutions from hundreds of partners, from startups to global enterprises. To support the seamless integration and deployment of these solutions, the <a target="_blank" href="https://aws.amazon.com/partners/programs/competencies/">AWS Competency Program</a> was designed to help customers identify validated AWS Partner solutions and services for specific industry use cases.According to the press release, the <a target="_blank" href="https://aws.amazon.com/advertising-marketing/partners/">AWS Advertising and Marketing Technology Competency</a> highlights Solodev’s technical proficiency, specific domain knowledge, and proven customer success running cloud solutions on AWS for the advertising and marketing industry. To achieve any competency in its program, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references. You can explore the various AWS Partner solutions and services offered in its AWS Data Exchange, via the AWS Marketplace, or by browsing the APN Partner Network – which includes Solodev.

Solodev Achieves New AWS Advertising and Marketing Technology Competency at AWS re:Invent 

cms-critic-staff

<hr /> <a target="_blank" href="http://www.acquia.com/">Acquia</a>, a leading digital experience platform (DXP) provider, recently announced new capabilities for its <a target="_blank" href="https://www.acquia.com/drupal/site-studio">Acquia Site Studio</a>, the low-code <a target="_blank" href="https://cmscritic.com/products/drupal">Drupal</a> website builder. With Acquia's new features, both developers and marketers can now create and manage digital experiences for traditional Drupal websites and headless applications using the same content. This will also allow marketers to create engaging digital experiences from a single content platform, reducing demands on development and IT resources. “As more teams adopt a hybrid approach combining headless and traditional applications, we’ve created a way to easily leverage the same content everywhere” said <a target="_blank" href="https://www.linkedin.com/in/jbpshaw/">Jim Shaw</a>, SVP and General Manager, Drupal Cloud at Acquia. “This new capability will make it easier for both developers and digital marketers to create and manage content across multiple digital channels.”<h3>Scaling success with Acquia Site Studio</h3>Acquia Site Studio is known across the industry as a leading low-code website builder. Part of the Acquia ecosystem, Site Studio offers one of the most intuitive experiences for visual page-building and content-authoring in Drupal. Site Studio allows non-technical users to create components, layouts, and content in a traditional website build – without needing PHP and JavaScript. Now, with the launch of the new JSON:API for Site Studio, JavaScript and front-end developers can easily access the content and layouts created via Site Studio in decoupled or headless apps to create more engaging, interactive digital experiences.The new feature requires Acquia Site Studio 7.4 and above and a modern version of Drupal. <h3>Responding to demand in a growing headless market</h3>As enterprises and organizations look to build more composable stacks, headless apps are presenting a high-value solution for powering omnichannel strategies. Many businesses have already been using Drupal to drive headless apps, and that demand is increasing. With Acquia Site Studio, developers can now leverage headless capabilities while giving marketers access to low-code site building and editing features – all in one place. This will also reduce the burden on IT and development resources. “Globally, the headless CMS market is worth approximately $300 million per year and Acquia customers like the New York Metropolitan Transportation Authority have long been using Drupal in a headless or decoupled scenario,” said <a target="_blank" href="https://www.linkedin.com/in/craighanna22/">Craig Hanna</a>, Product Director, Acquia Site Studio and Acquia CMS. "With this announcement, we're both supporting our existing headless/decoupled customers as well as potential new ones with the power of our low-code/no-code site builder and editor for Drupal, Acquia Site Studio."Organizations such as Bayer Consumer Health, Hologic, Paramount, and Zscaler leverage Acquia Site Studio to create Drupal applications that meet custom business needs and take advantage of the advanced functionality of Drupal, yet are easy for marketers and content creators to use.

Acquia Site Studio Introduces Capabilities to Create Drupal and Headless Applications from a Single Platform

<hr /> This week, <a target="_blank" href="https://cmscritic.com/products/sitecore">Sitecore</a> – a leading digital experience platform (DXP) – welcomed <a target="_blank" href="https://www.linkedin.com/in/kathiecjohnson/">Kathie Johnson</a> to its leadership team as Chief Marketing Officer. Johnson assumes the new role at a pivotal time for Sitecore as the company rides a wave of growth and product innovation. In early October 2023, the company announced the launch of <a target="_blank" href="https://cmscritic.com/sitecores-accelerate-and-xm-cloud-plus-promise-brands-a-faster-path-to-cloud-transformation">XM Cloud Plus</a>, an extended digital experience solution that combines <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management</a>, AI-powered search, personalization, customer data management, and analytics. This followed the unveiling of XM Cloud, the industry's first fully-native cloud CMS solution, which quickly became the company's fastest-selling SaaS product with over 100 major brand adoptions. As the company looks to mine continued growth in key areas, marketing will be central to the strategy – which is where a strong CMO comes in. With over 25 years of experience building brands in the B2B technology sector, Johnson brings deep knowledge and insight from an industry perspective. This will undoubtedly benefit Sitecore as it looks to unlock the full potential of a composable, SaaS-based future."Kathie's track record as a marketing leader speaks for itself," said <a target="_blank" href="https://www.linkedin.com/in/tzikakis/">Steve Tzikakis</a>, CEO of Sitecore. "Her formidable background securing brand expansion and delivering incredible digital experiences will massively contribute to Sitecore's efforts to disrupt, accelerate and innovate digital experience delivery. Sitecore's compelling message offering SaaS-based, composable solutions will be greatly aided by this wonderful addition to our leadership. On behalf of Sitecore, we are thrilled to welcome Kathie to our team."Johnson will drive Sitecore's marketing efforts from the company's San Francisco headquarters. <h3>A marketing leader with proven industry experience</h3>Johnson's marketing chops are second to none, honed over decades of focus in the digital space. Most recently, she served as CMO for <a target="_blank" href="https://www.talkdesk.com/">Talkdesk</a>, a leading global contact center platform. During her tenure, Johnson led the firm's marketing organization through a transformative growth period, taking the company from #66 in the Forbes Cloud100 list in 2019 to #8 in 2022 and 2023. As Talldesk's first CMO, Kathie helped create and launch a vertical approach as part of the company's evolving marketing strategy. She also supported its expansion into EMEA, APAC, and Latin American countries while extending the product portfolio.Prior to her time at Talkdesk, Johnson spent almost four years at CRM giant <a target="_blank" href="https://cmscritic.com/products/salesforce">Salesforce</a> as Senior Vice president of Marketing. In this role, she was responsible for driving significant gains in revenue across the full marketing funnel for seven key industries, including Financial Services, Healthcare Life Sciences, Retail Consumer Goods, Manufacturing, Automotive &amp; Energy, Public Sector, Communications &amp; Media, and Travel, Transportation &amp; Hospitality – which were also comprised of 18 subverticals. Before leading industries for Salesforce, Johnson also served as VP of Marketing for Salesforce's Commerce Cloud."I am excited to join Sitecore because of its innovative technology that is a true game changer for CMOs and CDOs who seek to differentiate their companies through superior digital experiences," said Kathie Johnson, CMO of Sitecore. “Sitecore is a leader in its space and continues to innovate by prioritizing a roadmap focused on SaaS-based, cloud native tools built on composable architecture. I am thrilled to be part of Sitecore's journey and look forward to working with our customers, partners, and employees around the globe.”

Sitecore Names Kathie Johnson as CMO, Focuses on Growth in Composable and Commerce Offerings

From Accessibility to AI and Beyond: Five Key Takeaways from Acquia Engage Boston

You probably remember the moments in the movies when the girl with whom the main character is in love rejects him for a more beautiful and successful guy.The main character is embarrassed, he cries, and we all feel sorry for him.Does this relate to the world of business? Should anyone in business have the right to take offense at customers who decide to go with more attractive and successful companies?This can happen with any enterprise that delays the development and implementation of new technologies.After all, why should customers stay with an outdated company when they can turn to an enterprise that will make their life much more easy and comfortable?One such technology on which customer satisfaction nowadays depends is called Visual Search.The truth is that not that many CMOs know how useful it is for business, and how it can help their companies remain competitive.In this article, I will share what Visual Search is, how it is applied, and exactly what it can provide for businesses.<h2>What is Visual Search?</h2>Encyclopedias <a target="_blank" href="https://en.wikipedia.org/wiki/Visual_search">will tell you</a> that Visual Search is a type of perceptual task that involves an active scan of the visual environment for a particular object or feature among other objects or features.Simply put, this technology allows a machine to understand what kind of object it is seeing, and to select it from a number of other objects.To clarify, there are some differences between things like Image Search, Reverse Image Search, and Visual Search. Because of the similarity in names, sometimes people confuse them.<ol><li>Image Search is a simple process. You type a keyword or follow a link, and that takes you to the picture.</li><li>Reverse Image Search is very similar to Image Search. You input an image and that leads you to a result that is related to the picture.</li><li>Visual Search is a more complex technology. While image search technology is based on the simplest search algorithms, Visual Search actually imitates the processes occurring in the human brain.</li></ol>The machine parses each image by pixels and performs a comparative analysis at a micro level.Visual search technology is constantly <a target="_blank" href="https://searchenginewatch.com/2016/10/13/the-new-wave-of-visual-search-what-it-can-do-and-what-might-be-possible/">becoming</a> more and more complex, and experts are attempting to get closer to imitating the neural connections of the human brain.When you think about it, our brain performs visual searches every day without much discernible effort.Imagine that you are standing in the street and you need to find a particular building amongst a variety of other buildings. Or you are trying to find a blue sock in a heap of socks of different colors.During this process, neural connections activate, and our brain identifies the necessary object by color, shape or size.This is natural visual search technology in action.<h2>Why This Technology Is Important and Needs to Be Known</h2>Because Visual Search has already had an influence on the world of business and commerce for almost 20 years.Since the realization of how the visual search mechanism works, businessmen have managed to achieve the strongest tool of psychological influence on customers.One of the best examples of this can be found in a book called <a target="_blank" href="https://rampages.us/duboissa/wp-content/uploads/sites/1543/2014/10/Visual-attention-during-brand-choice.pdf">“Visual Attention During Brand Choice”</a> by Rik Pieters and Luk Warlop, both of whom are European scientists and professors of marketing.Pieters and Warlop used eye tracking devices to analyze eye movement and fixations of consumers while they looked at an array of products on a supermarket shelf.They concluded that certain shapes, colors, and sizes of products attract the eyes of consumers, and the more visually distinct a product is from the surrounding products, the more likely the consumer is to notice it.This study confirmed the idea that producers of goods should attempt to alter their product's appearance so that people will be more likely to choose it instead of competing products.The results of research like this have eventually led to an evolution in the world of business. There are now new types of interaction between businessmen and consumers.Because Visual Search is very popular, it continues to develop rapidly, and will remain strong going forward.If we are talking about the technological trends of recent years, then immediately things like Artificial Intelligence, Augmented Reality, or Internet of Things come to mind.Visual Search deserves to be included in this group – this type of technology is rapidly gaining popularity.According to Markets and Markets, the image recognition and visual search market will <a target="_blank" href="http://www.marketsandmarkets.com/Market-Reports/image-recognition-market-222404611.html">grow</a> to $25.65 billion by 2019, a growth of 216 percent from $9.65 billion in 2014.Moreover, it has attracted the attention of the largest and most innovative corporations for several years, and continues to do so.Everyone knows the good old Bing search engine from Microsoft.In 2009, the company <a target="_blank" href="https://searchenginewatch.com/2017/07/05/everything-you-need-to-know-about-visual-search-so-far/">experimented</a> with Visual Search within the Bing framework. But it didn't catch on.This year, Microsoft plans to return to Visual Search and make it better and more useful. Source: Bing.com (Bing’s current interface)For example, with the help of Bing’s visual search, it is possible to choose any piece of an interior in the photo of the apartment a user likes, and the search engine will give him or her all the nearest shops where they can buy that item.This video <a target="_blank" href="https://www.youtube.com/watch?time_continue=20&amp;v=mRfIPh3sB7A">shows</a> how it works.One of the companies most closely related to visual search technology is Pinterest.In March, they <a target="_blank" href="https://blog.pinterest.com/en/and-you-get-lens-and-you-get-lens-and-you-get-lens">released</a> their new product, Pinterest Lens.Users of the program can direct the camera on their phone to any item; the program will scan it, and provide any useful information connected to it.​Source: blog.pinterest.comThis product has became so popular that the number of Pinterest Lens users <a target="_blank" href="https://business.pinterest.com/en/blog/new-updates-lens-beta-gets-better-and-better">has tripled</a> from April to May.These two companies are not the only ones who are working with visual search technology.Entire articles can be <a target="_blank" href="https://www.engadget.com/2017/05/17/google-lens-brings-ai-understanding-to-assista">dedicated</a> to Google’s work with Visual Search.To conclude, it is safe to say that a great number of companies plan to continue to develop their use of Visual Search because it is beneficial for them and their customers.<h2>Real Life Uses of Visual Search Technology</h2>Let's look at a few specific examples of how Visual Search can help a consumer using large E-commerce businesses.<ul><li>The “Search by Image” option. This feature allows consumers to use image search instead of keywords.</li></ul>​Source: chrome.google.com (Here's how it looks on AliExpress)The introduction of this feature makes the search for products much simpler and more concise.<ul><li>The “You May Also Like” option</li></ul>A very handy feature that shows similar products next to the product that a consumer is currently looking at.The machine reads the visual characteristics of the product and offers similar examples based on external similarity.​Source: lightinthebox.comThere are two advantages to this feature.First: The consumer will always have something to consider for purchase. Second: There will never be a situation where the consumer reaches a “dead end” in a webstore.<ul><li>The “Find Similar” option</li></ul>This feature allows a consumer to ask the program to show him products similar to the product he likes.It also increases customer satisfaction, because the consumer can narrow down his/her search and have a much better chance of locating exactly what they need.Let’s see how it works with a real example.<a target="_blank" href="http://findsimilar.com">FindSimilar</a> is a searching website that offers searches for similar items based on visual search technology.Users can simply put the mouse on the object they like and ask to find similar ones:​Source: findsimilar.comThe program gives users a list of similar items with links to the stores where they can be purchased:​Source: findsimilar.comThere are many additional examples – it depends only on the sphere of an enterprise or CMO’s imagination.How Enterprises Can Benefit From Visual SearchIn the last section of this article, let's discuss in general how companies can benefit from visual search technology.Enterprises can become more competitiveThe first and most obvious advantage that visual search provides is that an enterprise will be ahead of companies still offering people the old text-based search system.According to the “Visual Search: Who Uses It, How &amp; Why?” survey, 74% of consumers <a target="_blank" href="http://slyce.it/wp-content/uploads/2015/11/Visual_Search_Technology_and_Market.pdf">say</a> text-based keyword searches are inefficient in helping them find the right product online.It is logical to assume that if these consumers have a choice between an enterprise offering innovative search algorithms and an enterprise using outdated text-based options, they will choose the former.Of course, if it should be understood that in all other respects these companies are operating on the same level.Visual Search greatly facilitates the consumer search process and shoppers will appreciate any enterprise that makes life easier for them.A survey from Business2Community <a target="_blank" href="http://b2c.news/ZVW6VD">says</a> that consumers process images 60,000 times faster than text.So why should they choose an enterprise that uses slow and outdated search technologies?Enterprises can attract many new customersIt is a fact that most customers search for images to make a purchasing decision, so an enterprise that uses visual search technology will immediately expand its customer base.According to an eMarketer survey, around three-quarters of U.S. internet users regularly or always <a target="_blank" href="https://www.emarketer.com/Report/Visual-Commerce-2017-How-Image-Recognition-Augmentation-Changing-Retail/2002059">search</a> for visual content prior to making a purchase, and only 3 percent do not.Thus, after implementing visual search technology, the company's website might receive all the customers who previously used only the sites of competitors that had already implemented visual search.<h2>Conclusions</h2>CMOs who do not want to get left behind and see potential customers go to competing enterprises should at least familiarize themselves with this technology.Here are the main thoughts of this article:<ol><li>Visual Search allows a machine to understand what kind of object it is looking for, and to select it from a number of other objects.</li><li>Sometimes people confuse the ideas of Image Search, Reverse Image Search, and Visual Search. In reality, these are all different things.</li><li>Visual Search has had a strong influence on the world of business and commerce for almost 20 years.</li><li>We can conclude that visual search technology is trendy, it is developing rapidly, and it is the future.</li><li>This technology can be actively used in E-commerce. Such features as “Search by Image”, “Find Similar”, and “You May Also Like” increase consumer satisfaction by making it easier for users to find the product they want.</li><li>Visual Search benefits enterprises by making them competitive and attracting new customers.</li></ol>

The Ultimate Guide to Visual Search

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<hr /> This week, <a target="_blank" href="https://www.linkedin.com/company/proventus/">Proventus AS</a> announced the release of <a target="_blank" href="https://cmscritic.com/products/relatude">Relatude 7</a>, the latest version of its signature <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS)</a> and e-commerce platform. According to the company's <a target="_blank" href="https://relatude.com/proventus-announces-the-release-of-relatude-7-the-innovative-cms-and-e-commerce-platform">press release</a>, the update includes an array of advanced AI features and <a target="_blank" href="https://dotnet.microsoft.com/en-us/download/dotnet/7.0">.NET 7</a> support, which builds on Relatude's previous traction in both areas. “Relatude 7 is an important release,” said <a target="_blank" href="https://www.linkedin.com/in/olegulbrandsen/">Ole Gulbrandsen</a>, Director of Relatude at Proventus. "Relatude has been a pioneer in AI usage in content management and E-commerce for a long time. The previous AI usage in Relatude has mostly been focused on images and related content due to previous limitations in AI technology. With this release, we have developed a range of new features mainly focused on text, to take advantage of the power of modern Large Language Models (like <a target="_blank" href="https://openai.com/">ChatGTP</a>). <h3>Expanding to include .NET 7 support</h3>Based on the company's roadmap, <a target="_blank" href="https://cmscritic.com/proventus-as-announces-release-of-relatude-cms-and-e-commerce-version-6">Relatude 6</a> added cross-platform .NET support. In this latest release, the company has expanded this to include .NET 7, which offers new features and improved performance to the .NET platform. According to Relatude, .NET 7 is the fastest mainstream web framework on the <a target="_blank" href="https://www.techempower.com/benchmarks/#hw=ph&amp;test=fortune&amp;section=data-r22">TechEmpower benchmark</a>. The performance translates into flexibility – something the company prioritizes and values.<h3>Introducing Relatude Copilot</h3>To help editors take advantage of its new AI functionality, Relatude 7 provides a new AI companion called Relatude Copilot. The feature helps users rewrite, formulate, edit, and summarize text – as well as generate illustrations and images as part of their workflow. Now, as the company notes, “boring” and often forgotten tasks – like writing meta descriptions – can be done with the click of a button.<h3>Semantic search and vector database</h3>As Relatude points out, text comparison has long been a primary method for performing search, scouring words and sentences for matches in a text-based search index. <a target="_blank" href="https://www.wwt.com/event/648339fe1e871d454275b5af?utm_campaign=ao_ai_and_data_wwt2324_event_experts_aditya_llm_ps_1_search&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content&amp;gad=1&amp;gclid=CjwKCAiA6byqBhAWEiwAnGCA4Ewt27CptGHR18H4Ob3fQjcz8JU3xO48tSAviyc2uLPfhpL0A5q_UxoC3QUQAvD_BwE">Large Language Models (LLMs)</a> now make it possible to locate content that has a similar meaning – and not just by comparing text. This allows for an enhanced search experience for users. Relatude 7 is shipping with a semantic search engine powered by its vector database, giving users a more advanced AI tool for conducting search. “While most of our competitors are also bringing out AI features based on LLMs, we have gone deeper and developed our own vector database and semantic search engine,” explained Gulbrandsen. "These advanced AI features are deeply integrated with the content in Relatude. This allows our partners to deliver cutting-edge AI web projects at lower costs than the competition.”<h3>Improved AI image features</h3>Relatude has been delivering powerful image API and image editor capabilities for the last few years. This image functionality has been relying on AI technology, establishing Relatude as an early adopter and innovator in the AI race. “The new AI technologies have also improved our imaging features," said Gulbrandsen. ”Due to our cooperation with <a target="_blank" href="https://cmscritic.com/products/microsoft-sharepoint">Microsoft</a>, we have had early access to Azure <a target="_blank" href="https://openai.com/research/gpt-4">OpenAI GTP4</a>. This has been very beneficial and an important factor in why we can offer such advanced AI functionality now."In this release, most of the platform's AI functionality has been upgraded, providing AI operations that deliver faster performance with better quality.<h3>More on the horizon with Relatude 8</h3>According to the company, Relatude 8 is already in the advanced stages of development, and it is planned to be released around the end of the year.

Proventus Releases Relatude 7, Adds AI and .NET 7 Features to CMS and E-Commerce Platform

<hr /> The <a target="_blank" href="https://cmscritic.com/new-mach-alliance-admissions-playbook-brings-greater-clarity-to-certification-process">MACH Alliance</a> has never been known to “sit one out.” The industry organization has always been something of a firebrand, outspoken in its fierce advocacy of <a target="_blank" href="https://machalliance.org/insights/mach-at-different-levels">MACH</a> (Microservices, API-first, Cloud-native SaaS, Headless) principles.As MACH momentum grows – and more businesses attempt to ride the hype wave – the MACH Alliance is doubling down on its commitment to ensure buyer clarity by defending its core criteria. This means challenging organizations that openly claim to be MACH but are not certified. Today, MACH Alliance President <a target="_blank" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">Casper Rasmussen</a> published a candid letter on the organization’s <a target="_blank" href="https://machalliance.org/insights/open-invite-to-companies-who-claim-mach">blog</a> and <a target="_blank" href="https://www.linkedin.com/posts/machalliance_open-invite-to-companies-who-claim-mach-activity-7127998847359823874-Fzgh/?utm_source=share&amp;utm_medium=member_desktop">LinkedIn</a>, inviting companies to apply for MACH certification to help avoid buyer confusion. The letter was prompted after MACH Alliance members flagged several software brands as falsely advertising MACH solutions without a validated certification. Being certified by the Alliance is the simplest way for a company to verify and showcase that its products meet MACH criteria, and give buyers confidence about what is – and is not – MACH. As noted in Casper's letter, the MACH Alliance will be contacting non-certified companies that are making MACH claims and asking them to apply for certification. These companies will also be asked to remove any MACH language or association until certification is achieved. <h3>An open invitation to apply for MACH certification</h3>Here’s the letter from Casper Rasmussen in its entirety:<hr />Open invite to companies who claim MACH: please apply for certification to avoid buyer confusionThe MACH Alliance exists to propel the future of technology, which is microservices-based, API-first, Cloud-native SaaS, and Headless. That is what MACH stands for, and our mission is to safeguard MACH standards for the clarity of buyers.Our certification criteria serve a very clear and important purpose. Providing clarity to the market of what is and what is not MACH, to help buyers build their future-proof application stacks. We guard this strict set of standards fiercely and rigorously benchmark all our members against them. As such, we are concerned to see more companies using MACH wording in their product marketing, promoting their solutions as MACH-ready when they are not MACH certified.It is a great thing that the market as a whole is quickly moving in the direction of Composable and connectivity through API’s. The MACH Alliance supports that wholeheartedly. Yet Composable is not MACH and being on a Composable track does not validate a MACH claim at all. The prerequisites for MACH Certification are very clear.We urge all vendors claiming to sell a MACH-ready solution to apply for certification. The criteria and the process are outlined here. Any company that claims to offer MACH should carry the seal.The Alliance can explicitly only guarantee the interoperability, ease of use and swapability of certified companies. MACH-labeled solutions where vendors don’t meet the certification criteria are undermining the industry standard and causing confusion for buyers at a time when they need our help. We strongly advise buyers to check theMACH Alliance website to confirm certification in case of any doubt. The MACH Alliance is contacting non-certified companies who are making MACH claims asking them to apply for certification, and to remove those claims until that is achieved.Furthermore, in some of the recent claims, specific legacy vendors suggest they are offering an enterprise version of MACH. Yet MACH was made in and for the enterprise from the start. MACH is an enterprise setup that requires a level of company maturity, and it has seen massive adoption from enterprise companies like Sephora, Costa Coffee, Mars, Boohoo, Puma, and the list goes on. MACH was made in the enterprise, let there be no misunderstanding.We will continue to take action to avoid buyer confusion and to protect the seal that we are here to guard. Prove your MACH credentials and get certified!If any vendor or buyer would like to speak with us about MACH criteria and principles, or requires clarification and support, we’re here to help.Casper Rasmussen President, MACH Alliance<hr /><h3>Why it matters</h3>Challenging the market is nothing new for the MACH Alliance. Peruse the LinkedIn profiles of its leadership board, and you’ll find epic threads and lively debates that have expanded the conversation around composable. Those ambassadorial efforts have helped enterprises gain clarity around the benefits of MACH and whether it’s a good fit for their technology and business imperatives. Key to the MACH Alliance’s success is safeguarding its core values. For its best-of-breed members, certification is a rigorous process that requires a significant investment in both time and resources. Likewise, buyers seeking MACH solutions are becoming increasingly confused by mixed messages and composable rhetoric. That’s why the organization has gone to great lengths to defend the sanctity of its platform – and the essence of the MACH movement. As Casper points out, the positive news is that the market is embracing the composable trend. This will create more opportunities for many technology vendors to offer solutions that align with the tenets of MACH. But he also clarifies that composable is not MACH, and the distinctions and prerequisites are abundantly clear. A certification is only as valuable as the organization that backs it up. This letter illuminates the lengths that the MACH Alliance is willing to go to maintain the value of MACH certification for its ecosystem of members and buyers.Many businesses have fought tooth and nail to defend their IP. Calling out false claims is a clear signal that the Alliance is doing its job to protect what it has built – and what it continues to build – for the benefit of everyone.

MACH Alliance Openly Invites Companies Claiming MACH to Apply for Certification

<h4>Snapshot:</h4><ul><li>Laura Goldberg is CMO at Constant Contact, a leading digital marketing platform.</li><li>The company is innovating to make email and integrations easier for SMBs.</li><li>Security and data privacy continue to be a core tenant of its brand promise. </li><li>Constant Contact recently added an AI Content Generator to its popular features.</li><li>On the roadmap, enhancing automation and segmentation are a key focus.</li></ul><hr /> You’ve got mail!If you’re old enough to remember that <a target="_blank" href="https://www.youtube.com/watch?v=DGOgSPVBmIE">iconic soundbite</a>, you might recall the nascent exuberance of receiving “electronic mail.” Of course, that’s back when it was still (somewhat) new, a shiny beacon of possibilities and a game-changer for communication.Even if the idea of email feels the same today, a lot has changed over the last few decades. On the upside, we’ve deprecated those arduous CompuServe addresses. Firing off a message no longer requires a modem; it can all be done from a smartphone. And lest we forget, email has also become a ubiquitous component in every digital marketer's toolkit, from personalized campaigns to newsletters.On the downside, our inboxes have been Biblically flooded. Spam has reached epic proportions, and phishing attacks have become a weak link in the security chain (<a target="_blank" href="https://www.forbes.com/advisor/business/phishing-statistics/">according to Forbes</a>, there were 500 million of them last year). Add shifting policies and regulatory governance, and it becomes a challenging morass. These realities might complicate the roadmap for email. But <a target="_blank" href="https://cmscritic.com/products/constant-contact">Constant Contact</a> sees more opportunities than challenges. Since first rolling onto the scene in 1995, the Massachusetts-born tech maven has kept a constant eye on the future. From humble beginnings in a <a target="_blank" href="https://www.constantcontact.com/about">cramped attic</a> to a globally recognized brand, the online marketing platform has become an institution, particularly for small and medium-sized businesses looking to harness the power of email.What’s perhaps most impressive about Constant Contact is its raw staying power. It is a paragon for longevity in an otherwise volatile tech industry, a testament to its trust and reliability. And while the company was sold to Endurance International in 2015 <a target="_blank" href="https://en.wikipedia.org/wiki/Constant_Contact">for $1.1 billion</a>, it has continued operating under its ubiquitous brand and stayed true to its roots – always leading with email.At the same time, the company has grown beyond its foundational focus to encompass a broader ecosystem of services. This includes a bevy of digital marketing tools like landing page and A/B testing features, lead gen and CRM capabilities, SMS and social media marketing apps, and more. I recently spoke with <a target="_blank" href="https://www.linkedin.com/in/laura-goldberg-b3913/">Laura Goldberg</a>, Constant Contact’s Chief Marketing Officer, about the irreplaceable role of email as part of an integrated marketing stack, and how her company’s focus on delivering simple yet powerful tools to SMBs is unshakeable.  Laura also shared how their new AI features are enabling users to do more with their digital and email marketing – and how Contact Contact’s approach is not about the tech, but the people and businesses it empowers. <h3>A legacy of focus on SMBs</h3>A seasoned marketer, Laura has spent the last decade working almost exclusively with SMBs, particularly at companies committed to servicing that market tier. As Chief Revenue and Marketing Officer at <a target="_blank" href="https://www.linkedin.com/company/kabbage-american-express/">Kabbage</a> – an SMB-focused financial platform under the AMEX umbrella – she helped small businesses simplify cash flow management with a portfolio of digital solutions. What Laura loves most about this segment is guiding small businesses through key challenges and helping them achieve success. This centers around demystifying complexity, so a business owner can focus on what really matters. That passion continues to drive her work at Constant Contact.“Whether it's marketing, setting up an LLC, or needing a line of credit, it's not why they got into the world of small business,” she explained. “So how do we build a product or service that can help someone who may not be an expert in a field to be really effective?”In the case of digital marketing, this has never been more apropos. Most people know how to use basic email. But scaling that into campaigns and integrated programs? That can be far more complicated for less tech-savvy entrepreneurs.  <hr /><h4 style="text-align:center">"Whether it's marketing, setting up an LLC, or needing a line of credit, it's not why they got into the world of small business. So how do we build a product or service that can help someone who may not be an expert in a field to be really effective?”</h4><hr /> This is where Constant Contact shines: enabling small businesses to harness the potential of digital marketing with ease. Email is certainly a big part of it, but the company’s expanded ecosystem of services helps SMBs reach customers in new and exciting ways.“Constant Contact is a digital marketing platform,” she said. “We lead with email, but that's sort of the ‘entry’ point if you will, and we can we really work to combine your marketing across all channels – email, social marketing, SMS – where you can engage in building relationships with your customers.”While the focus on SMBs is crystal clear, I asked Laura about the enterprise side of the ledger. After all, many large businesses use Constant Contact as the email layer of a composable stack. In some cases, they might have “grown up” with the technology and never left – but in most cases, it’s a testament to the ease of use and effectiveness of the platform.“We absolutely have some bigger customers that are enterprise-level or mid-market,” she explained. “But we’re solely focused on [providing] SMBs a marketing platform that’s easy to use and grow with. If you're a solopreneur, or just starting out, it should be simple to send emails and texts, post on social media, and even integrate your <a target="_blank" href="https://cmscritic.com/products/shopify">Shopify</a>, <a target="_blank" href="https://cmscritic.com/products/woocommerce">WooCommerce</a>, and <a target="_blank" href="https://cmscritic.com/products/bigcommerce">BigCommerce</a> – all in one place. As you get more sophisticated, we have packages that allow you to do more, like segmenting your audiences and setting up custom automations to track revenue from your emails.”<h3>Making integrations easier </h3>Going deeper around the commerce layer, I asked Laura how easy it is to connect shopping carts from third-party platforms with Constant Contact’s email capabilities. Turns out there’s a lot more functionality under the hood, including some personalization features that are simple yet slick. “It's pretty easy to integrate shopping carts,” she explained. “Customers from your e-commerce platform are populated into your email list, along with their history. So, if you only buy red sweaters, then I know I should only market red sweaters to you, or let you know when we have a sale on red sweaters. It lets you take that data.”And it is, in fact, really easy to make it all work. With over 6,000 integrations, Constant Contact offers a mega-library of connectors to a world of applications – many of which can be added with just a few clicks. <figure class="image image_resized" style="width:78.18%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/image-1699389693858.png" alt="A screenshot of a computer

Description automatically generated" /></figure> In the case of Shopify, simple online documentation provides step-by-step instructions for getting it all flowing in no time flat.One of the biggest benefits of Constant Contact is the access to metrics and analytics. This has long been a core feature of the platform, providing users with details like delivery and open rates. But with a commerce integration like Shopify, you go beyond abandoned carts and see what an email produces in revenue and sales. As far as integrations go, commerce is just the tip of the iceberg. With a deep bench of best-of-breed tools at your disposal, there are even more opportunities for automation. “We have integrations with platforms like <a target="_blank" href="https://cmscritic.com/canva-button-gives-cms-users-integrated-graphic-design-tools-for-visual-content">Canva</a>,” Laura said. “So, if you have all your brand assets and design elements there, you can easily bring them into your emails or social posts. We’ve also integrated with <a target="_blank" href="https://vimeo.com/">Vimeo</a>, if you’re a video-heavy brand and want to feature that kind of content. And on the B2B side, we even have integrations with <a target="_blank" href="https://cmscritic.com/products/hubspot'">HubSpot</a> and other sales CRMs as well.”<h3>Security and privacy are job zero</h3>Short of sounding too macabre, the <a target="_blank" href="https://blog.hubspot.com/marketing/third-party-cookie-phase-out">death of third-party cookies</a> is wreaking havoc on marketers. Add in <a target="_blank" href="https://gdpr-info.eu/">GDPR</a>, <a target="_blank" href="https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act">CCPA</a>, and other regulatory redlines, and businesses are under significant pressure to ensure data security and privacy. And with so much sinister email lurking around inboxes, trust is on the tip of everyone's tongue. I asked Laura how this critical relationship with trust has shaped Constant Contact’s posture in the market, and how they’re addressing bigger ticket security challenges – so small businesses don’t have to sweat it. “I'm so happy you asked me this, because nobody ever asks me this,” she said. “It’s who we are. Yes, we have the best delivery rates in the business to the inbox, but we also have the best ways to filter spam. We keep our IPs pristine. We make sure that your emails and communications get to the right inbox. It’s one of the primary pillars of our brand, what we stand for and really care about – and we do everything we can so the customer doesn't have to think about that.”Despite its best efforts, Laura reinforced that there are always limits, and both Google and Yahoo are constantly changing the rules that govern customer data. This is where Constant Contact’s commitment to the customer relationship – to trust – really comes in.“We work with our customers to ensure they're compliant and that their emails continue to be delivered,” Laura reinforced. “It’s what we do. And if we need you to do something [on your end], we're going to walk you through it. We're going to make it as easy as possible. And we're going to make sure it's impactful to your business.”<h3>AI is an ingredient, not a feature</h3>As I relayed to Laura, I feel a bit more like an AI Critic these days. The impact of artificial intelligence on the digital experience economy is undeniable, and Constant Contact – like its peers – has been working diligently to harness its potential.Of course, generative AI has obvious applications for an email platform. After all, it’s digital marketers and content creators writing subject lines and body copy. But when you think about the average small business user, the power of AI can take on a whole new dimension of value, even if they’re unfamiliar or intimidated by tools like <a target="_blank" href="https://openai.com/">ChatGPT</a>.  When I finally broached everyone’s soup du jour of 2023, it was apropos to hear Laura serve up Constant Contact’s AI strategy in a perfect dish. “We try not to market it so much,” she relayed. “AI is an ingredient, not a feature. Right? It's the how, not the what. Yes, it's AI that's powering this feature or that feature, but let's talk about the feature itself and how it benefits the customer, and try and keep the lingo to the side.” As Laura described, Constant Contact is using AI in a lot of places. While the latest innovations have included tools like a content generator, she was quick to point out that this isn't the company’s first “AI rodeo.”“We have an internal spam filter that’s 100% built with AI and machine learning," she said. "We've been using AI in our own tools that the customer may never see, but it’s making them more successful.”Laura pointed out that while everyone across the digital marketing category is offering some manner of content generation, Constant Contact is leveraging a “treasure trove” of history to pull from, allowing them to determine what's most effective. This gives users more relevant ideas and suggestions for overcoming writer’s block and creating more compelling email and marketing content.  <h3>Using Constant Contact's AI Content Generator</h3>When it comes to AI features in <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">CMS</a>, DXP, and digital marketing platforms, I’ve experienced almost everything at this point – from <a target="_blank" href="https://www.canva.com/magic-write/">Canva’s Magic Write</a> to <a target="_blank" href="https://cmscritic.com/kontent-ai-pioneers-native-ai-in-headless-cms-interview-with-vojtech-boril">Kontent.ai’s native gen AI features</a>. Without question, Constant Contact's is one of the simplest. First and foremost, the interface is incredibly clean and lightweight. No frills, and definitely no complexity. While that might seem less robust, it's designed to be intuitive to the small business user – and as such, only prompts for basic announcements in a single input field. During a self-propelled demo, I added my own text blurb about an Italian restaurant running a special (it was lunchtime, what can I say?) and in seconds, it rendered some clever email text. It was short, and needed a bit of tweaking, but I was able to manually edit at the next step. I also tried the fully formatted email template as an option, and sure enough, I was served a basic structure ready to be customized with logos and other attributes. Once approved, I was able to add it to my email workflow and schedule my campaign. <figure class="image image_resized" style="width:80.64%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/image.png" /></figure> “I think there's real power in solving that blank piece of paper problem,” she said. “Imagine a small business owner, and maybe their first job isn’t marketing. They might stare at a blank email with no direction. We just had a great quote from a customer who runs a farm stand, and they said, ‘Oh my god, you guys tell me 45 different ways to say come to my farm stand on Saturday.’ I laughed, but you know, that help is huge.”Laura shared a bit more about the roadmap and where AI is being focused now and in the future. A big part of the strategy is to continue enhancing Constant Contact’s <a target="_blank" href="https://www.constantcontact.com/features/ai-marketing">automation</a> and segmentation, particularly around connection points with other ecosystems like social media. “Maybe you buy an ad on Facebook,” she explained, “and you want to send a text two minutes before and see exactly what recommended actions are the next step based on your history of what's been successful and driven the most response and revenue.”Those are smart applications for AI, all supporting the delivery of the right message at the right time to the right customer through the right channel.<h3>Constantly seeking innovation</h3>I asked Laura what’s next for Constant Contact, specifically as the digital landscape becomes more complex. It’s worth noting that the company realigned its product offerings in the middle of 2023 – which she described as a really big move.  “There's a lot of exciting things coming down the pipe,” she said. “We have new features and functionality, and it's all focused on helping our customers grow, whatever that means for them. And it’s making tools like email easier to use, and then really building on that marketing platform to get them to the next level, helping them get closer to their customers and market more effectively.”To help deliver on that mission, the company has made several strategic acquisitions to help complete its market vision. This includes <a target="_blank" href="https://sharpspring.com/">SharpSpring</a>, a provider of sales automation and CRM software. The added channel of capabilities has helped Constant Contact capture greater market share and enhance its stack of product offerings. As far as advancing its global footprint and enriching brand awareness, the company also purchased <a target="_blank" href="https://www.vision6.com/">Vision6</a> – an Australian-based email and SMS marketing platform – providing a gateway to that market. There’s no question that AI is influencing the roadmap for this long-standing brand. But as Laura described, these new technologies are simply how Constant Contact delivers success for SMBs. The why and the what is all about translating the value for the customer.“You can't turn on the news or watch a TV show without hearing about AI,” she said. “Our customers are curious, but we can't just say, ‘hey, use our AI feature’ because they don't know what that means. Small businesses are people, so we’re putting AI in context for them.”These days, we could all use a dose of AI context. Thankfully, Constant Contact is getting the right message to our collective inbox.

Constant Contact Delivers Beyond Email, Adds AI and Automation Features to Power SMB Success

<hr /> The Milwaukee <a target="_blank" href="https://cmscritic.com/products/kentico">Kentico</a> User Group – known under the handle of “MKE KUG” – has some big plans for 2024. While the community has been dormant, two local agencies – <a target="_blank" href="https://lightburn.co/">Lightburn</a> and <a target="_blank" href="https://cidesigninc.com/">CI Design</a> – are reinvigorating the group, which will assemble local members to collaborate, learn, share, and network around everything related to the Kentico ecosystem. In a <a target="_blank" href="https://www.kentico.com/discover/newsroom/lightburn-cidesign-reignite-milwaukee-kentico-user-group">press release</a> from Kentico, the plan outlines that leaders will furnish guidance to members while inviting input to shape its future. Using <a target="_blank" href="https://www.meetup.com/">Meetup</a>, their teams will engage participants, sponsors, and Kentico channel partners via real-world and virtual events, plus discussion threads and resources.  “At Kentico, we actively seek ways to expand user support from the ground up," said <a target="_blank" href="https://cmscritic.com/kentico-appoints-bill-cunningham-as-chief-revenue-officer">Bill Cunningham</a>, CRO at Kentico. "We are excited to invest in local tech-driven events like these with two of our partners. We are looking forward to being an active part of the MKE KUG and seeing Kentico users come together.” MKE KUG is open to all who interact with Kentico, not just agency employees. In-house corporate teams that use Kentico for their customers’ digital experiences are encouraged to join, as is anyone interested in learning more about the platform.  The new cadence of the group is designed to deliver intrinsic value for its attendees. Each month, agency group leaders will share Kentico-related news, moderate conversations, and share partner DXP info directly with group members. MKE KUG will gather downtown or in the nearby suburbs for a quarterly live meetup. <h3>A broad range of Kentico-focused content</h3>During events, front- and back-end developers can collaborate in a hands-on workshop to talk through current setup issues or discuss their best practices. Marketing professionals and administrators can learn about the latest apps, tools, and use cases impacting websites, management, personalization practices, and digital marketing ROI. Agency marketing leaders and platform developers will host and attend each event to offer real feedback and support for users and businesses who need a Kentico partner or whose in-house team could use additional guidance.  Topics may include: <ul><li>Product updates from Kentico partners </li><li>Real-world use cases (agency client interviews, Q&amp;As) </li><li>Consolidating your martech ecosystem </li><li>Setting up and using personalization strategies  </li><li>Training and certification workshops </li><li>Live technical issues/troubleshooting </li><li>Setting up and using page types and components  </li><li>How to use AI with Kentico </li><li>How to create gated content </li><li>Tips and tricks for email marketing </li><li>A deep dive into application best practices  </li><li>Where to find support with Kentico </li><li>Managing third-party integrations </li><li>Migrating from Kentico Xperience 13 to Xperience by Kentico  </li></ul><h3>Serving the Kentico community</h3>The new MKE KUG group is part of a larger Kentico initiative, one where the company delivers better service to its community of developers and non-technical users. As part of this collaboration, Kentico's channel owners and product evangelists will actively support, host, or attend in-person events. A bit of background on the partners behind the effort: CI Design is an Emmy award-winning Milwaukee marketing agency with full-service digital capabilities from website and mobile apps to brand strategy, SEM, video, and more. Lightburn is a customer experience agency that empowers organizations to reach their full digital potential to better engage, attract, and retain customers. Both CI Design and Lightburn attended the recent <a target="_blank" href="https://cmscritic.com/kentico-connection-2023-nashville-focuses-on-innovation-partnerships-ai-and-the-future-of-dxp">Kentico Connection</a> conference in Nashville in October. As an additional bonus for its members, the group organizers – in conjunction with Kentico’s product evangelist, <a target="_blank" href="https://www.linkedin.com/in/sean-g-wright/">Sean Wright</a> – will host a conference recap and panel session this Wednesday, November 8, from 1 PM to 2 PM (CDT) via the Meetup group and Zoom. This discussion will feature an open conversation discussing event topics and takeaways with time for Q&amp;A. The session will also be recorded.Visit <a target="_blank" href="https://www.meetup.com/mkekug/">https://www.meetup.com/mkekug/</a> to join the MKE KUG Meetup group.

Lightburn Partners With CI Design to Reignite Milwaukee Kentico User Group

<hr /> Today's marketers have tight schedules and a ton of complexity to wrestle with. Creating campaigns across multiple formats, geographies, channels, and languages – and managing them securely and efficiently – demands a lot of time and resources. On top of that, there are the rigors of running omnichannel marketing campaigns, where speed and agility are an absolute must for delivering fresh and relevant content. But fear not:<a target="_blank" href="https://cmscritic.com/products/coremedia"> CoreMedia</a>, a leader in <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">Content Management (CMS)</a> and Digital Experience Platform (DXP) solutions, has a solution. Recently, the company launched what it calls <a target="_blank" href="https://www.coremedia.com/press/coremedia-campaigns-coremedia-launches-solution-for-smarter-omnichannel-campaign-management-">CoreMedia Campaigns</a>, a new cloud-native SaaS application that can deliver consistent content across a wide range of channels, all while minimizing administrative overhead and dependency on development teams."Our goal was to make the content planning processes as well as the campaign management of demanding omnichannel campaigns as simple and efficient as possible for marketing teams," says <a target="_blank" href="https://www.linkedin.com/in/soerenstamer/">Sören Stamer</a>, Co-Founder and CEO CoreMedia. “Our cloud-based solution ensures a seamless, hassle-free operation, allowing marketing teams to fully focus on creating exceptional experiences.”<h3>Simplifying the campaign experience with powerful tools </h3>There are several key benefits to CoreMedia Campaigns. First and foremost, it maximizes user-friendliness through an intuitive user interface that's easy to use. With its multi-asset planning tool, marketing teams can implement campaigns in a targeted and secure manner with less friction and greater speed.  <figure class="image image_resized" style="width:80.13%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-campaigns.png" /></figure> Additionally, CoreMedia Campaigns gives creators a reliable tool that helps avoid errors when setting up campaigns while ensuring a consistent user experience. A calendar provides a holistic view of all campaigns, making management easier and more effective.  <figure class="image image_resized" style="width:80.36%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-calendar.png" /></figure> A set of APIs enables communication with CoreMedia's repositories, allowing campaign managers to access all the content they want for their campaigns. This makes the application highly flexible and extensible.  <figure class="image image_resized" style="width:79.61%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-media.png" /></figure> Finally, as part of the scheduling, users can select a target locale from a simple dropdown picker and assign content items based on the current campaign.  <figure class="image image_resized" style="width:78.97%"><img src="https://cmscritic.com/ms-content/uploads/2023/11/coremedia-localization.png" /></figure><h3>Future-proofing with CoreMedia Campaigns</h3>Modern marketing teams expect continuous innovation from technology platforms. CoreMedia Campaigns helps meet this demand by delivering a dynamic user experience with solutions that augment the marketer's toolkit.For more than 27 years, customers worldwide have relied on CoreMedia's content management system and digital experience solutions. With decades of experience and a customized, hybrid headless approach based on a composition-enabled DXP, CoreMedia helps organizations overcome the limitations of traditional content management. Now, with CoreMedia Campaigns, global B2C and B2B brands have access to future-proof technology to deliver personalized and engaging digital experiences across multiple real-time digital channels.

CoreMedia Launches Solution for Smarter Omnichannel Campaign Management

<hr /> There's no question that <a target="_blank" href="https://cmscritic.com/products/netlify">Netlify</a> can “amplify” how brands build, deploy, and scale their apps. Since 2014, it's been one of the leading platforms for running modern <a target="_blank" href="https://cmscritic.com/top-jamstack-static-site-generators-for-2021">Jamstack</a> web applications in production. Developers love it because it's powerful yet simple, making it easy to integrate their choice of tools and collaborate with their teams in a more composable world.Now, the renowned cloud computing and hosting platform is partnering with <a target="_blank" href="https://cmscritic.com/products/crownpeak">Crownpeak</a> – a digital experience platform (DXP) solutions provider – to empower businesses to deliver exceptional digital experiences effortlessly.Here's how: Crownpeak and Netlify will offer an end-to-end web development and deployment solution with accessible, optimized content at its core. Leveraging Crownpeak's DXP solutions, teams will be empowered to rapidly create and distribute compliant, personalized content across digital touchpoints. Meanwhile, Netlify will effectively “supercharge” the development process to support customer engagement and conversion through lightning-fast speeds and reliable web performances."Crownpeak and Netlify are joining forces to empower businesses to deliver exceptional digital experiences that drive growth and engagement," said <a target="_blank" href="https://www.linkedin.com/in/christoph-feddersen-218388a/">Christoph Feddersen</a>, VP of Technical Product Management at Crownpeak. "Our partnership reflects our shared commitment to simplifying digital experience management and hosting while fostering a composable approach for enterprise organizations to build powerful digital experience platforms."<h3>Powering content with innovative web hosting and deployment</h3>Over the years, Crownpeak has built a strong reputation in <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">web content management</a> and digital experience solutions. A globally recognized player, the company continues to chart on the <a target="_blank" href="https://wire19.com/digital-experience-platform-vendors/">Gartner Magic Quadrant for DXPs</a> in a leading position amongst Niche players. With a focus on enabling organizations to create, manage, and optimize content across various digital channels, Crownpeak has proven itself a trusted partner for enterprises worldwide.Netlify, on the other hand, has revolutionized web hosting and deployment, offering an all-in-one solution that simplifies the process of building and delivering modern web projects. Its global content delivery network (CDN), serverless functions, and continuous integration/continuous deployment (CI/CD) capabilities have made it a go-to option for developers seeking efficiency and scalability.The partnership between Crownpeak and Netlify represents a convergence of strengths. Together, they aim to provide businesses with the tools and capabilities to enhance digital experiences and drive engagement across the web. From a technology integration perspective, Crownpeak's CMS – <a target="_blank" href="https://community.crownpeak.com/t5/FirstSpirit/ct-p/FirstSpirit">FirstSpirit</a> – seamlessly integrates with Netlify's hosting and deployment platform, enabling businesses to manage content, deliver personalized experiences, and deploy web projects more efficiently. Bolstered by Netlify, FirstSpirit ensures websites and applications can handle traffic spikes while maintaining fast load times and low latency. Both companies also prioritize security and compliance, providing customers with robust protection for their digital assets and customer data.In addition, the new partnership streamlines the development and deployment process, allowing users to harness the combined capabilities of Crownpeak and Netlify – resulting in faster time-to-market for digital initiatives. Businesses can also leverage Crownpeak's personalization and optimization features alongside Netlify's CDN, delivering optimized website performance and better user experiences. <h3>Future-proofing for composability</h3>Crownpeak and Netlify share a common vision for a <a target="_blank" href="https://cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen">composable future</a> – one where developers and marketers alike enjoy unmatched agility when bringing unique customer experiences to market. Netlify also met and exceeded several requirements Crownpeak was looking for in a progressive web app (PWA) development and deployment infrastructure.By harnessing the combined strengths of Crownpeak and Netlify, organizations can innovate at the speed of the business with unmatched flexibility rooted in its <a target="_blank" href="https://cmscritic.com/top-free-headless-cms-platforms">headless</a> approach. Brands can deliver consistent, high-performing experiences, no matter the customer’s channel or location. "We're excited to partner with Crownpeak to bring together our composable web platform with their content management solution," said <a target="_blank" href="https://www.linkedin.com/in/stevenvlarsen/">Steven Larsen</a>, VP of Partnerships and Ecosystems at Netlify. “Together, we're enabling businesses to create, deploy, and scale their digital projects with ease, ensuring they can deliver the exceptional experiences their customers expect.”The two also provide a future-proof, scalable architecture, enabling teams to create content once and repurpose it for any channel on an infrastructure that meets your growth, traffic, and performance demands. The combined solutions unify cross-functional teams on automated workflows – with all your integrations and APIs together on one powerful, serverless platform.

Crownpeak and Netlify Partner to Combine Web Platform Features with DXP Solutions

<hr /> The number “13” gets a bad rap in superstitious circles, but <a target="_blank" href="https://cmscritic.com/products/umbraco">Umbraco</a> might see it as a good luck charm. Today, the company announced the availability of its <a target="_blank" href="https://umbraco.com/blog/umbraco-13-release-candidate/">Umbraco 13 release candidate</a>, the next long-term supported version of its popular <a target="_blank" href="https://cmscritic.com/what-is-a-content-management-system-cms">content management system (CMS)</a>. According to the company's blog , the package is ready for testing and can be <a target="_blank" href="https://www.nuget.org/packages/Umbraco.Cms/13.0.0-rc1">downloaded via NuGet.</a>The release candidate offers an opportunity to explore Umbraco 13 and check out its new features. This includes a major update to the platform's underlying .NET framework to .NET 8 with C# 12, along with more <a target="_blank" href="https://cmscritic.com/are-headless-cms-platforms-neglecting-their-users">headless</a> capabilities.Users are generally invited to test drive the Umbraco 13 release candidate and provide feedback. All of this leads to the public release, targeted for December 14, 2023.<h3>What's new in Umbraco 13?</h3>The company's announcement provides a quick overview of version 13, which offers a bevy of enhancements. This includes more flexible scaling for better performance and more sustainable hosting. Serialization, JSON, and other components have also been optimized. C# 12 will feature upgrades to Primary Constructors, Using Declarations, Field Interpolation in String Literals, and Lambda improvements.Umbraco has also included a Minimal Hosting Model, which <a target="_blank" href="https://dotnet.microsoft.com/en-us/">Microsoft</a> introduced in .NET 6. This model merges the previous program.cs and startup.cs into one single program.cs file and simplifies the initiation of an application. But most importantly, this model is now used for all Microsoft Tutorials and examples. The implementation is also backward compatible.As part of the company's headless initiative, Umbraco 13 contains <a target="_blank" href="https://en.wikipedia.org/wiki/Webhook">Webhooks</a>, so that users can inform third-party systems about events like publishing in the CMS. There's also new UI that eases this process, enabling users to type in a URL they want to call and align it with specific events.<h3>Enhancements to APIs</h3>Along with the embellishments to the core CMS, Umbraco 13 is also better aligned with the <a target="_blank" href="https://docs.umbraco.com/umbraco-commerce/reference/storefront-api">Umbraco Commerce Storefront API</a>, introducing nested field limiting and expansion for its <a target="_blank" href="https://docs.umbraco.com/umbraco-cms/reference/content-delivery-api">Content Delivery API</a>. There's new functionality with this upgrade, including greater flexibility on where to limit and expand on multiple levels.The <a target="_blank" href="https://docs.umbraco.com/umbraco-cms/reference/content-delivery-api/media-delivery-api">Media Delivery API</a> has also received some enhancements. First introduced in version 12.2, the upgrades amend some earlier compromises the company wanted to improve upon. Umbraco 13 does this by including some class fixes along with a new public interface and some changed return values. <h3>Preparing for future functionality</h3>A few features have been introduced in Umbraco 13 as prerequisites for future capabilities. One such example is the Dynamic Root for the Multinode Treepicker, implemented as an alternative to the XPath expressions. This new approach has been introduced to prepare for lazy loaded content, where Umbraco aims to introduce more efficient caching and memory management to improve performance for sites with large amounts of content. As an added benefit, it will now also be way easier to set up a relative path for the Multinode Treepicker.<h3>New editing and UX capabilities</h3>In the version 13 release candidate, one of the UX enhancements is the introduction of Blocks in the Rich Text Editor. The company plans to add more block functionality, including global blocks as reusable content.Umbraco is also working on its next-gen backoffice (called Bellissima) where new frontend technologies will take the stage. Most of this UI is bound to a new management API but has also been applied to the CMS login screen, which sports a new visual design experience. To avoid a user accidentally logging in multiple times – and to align with security by design principles – Umbraco 13 is allowing for concurrent logins, so it's now default set to false.<h3>What’s next</h3>While the version 13 release candidate is considered “feature complete,” Umbraco anticipates more changes to come. That said, the company expects most of the issues to be minor fixes based on feedback and testing.Along with bug remediation, Umbraco will focus on making HQ packages available for Umbraco Commerce, Workflow, Forms, and Deploy, and expects additional release candidates to be available shortly after this announcement. The company is also ensuring that version 13 will be available on <a target="_blank" href="https://umbraco.com/products/umbraco-cloud/">Umbraco Cloud</a> when released, along with current documentation. As noted, the company is targeting a public release on December 14. To provide feedback on the release candidate, users can report them using the <a target="_blank" href="https://github.com/umbraco/Umbraco-CMS/issues/new?assignees=&amp;labels=type%2Fbug&amp;template=01_bug_report.yml&amp;title=v13%20RC1">GitHub tracker</a> by following the link or selecting “Bug Report” when creating a new issue.

Umbraco 13 Release Candidate Now Available for Testing, Offers New CMS Features

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