Articles - Page 30

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

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For many software application vendors, the cloud ecosystem has been a bit like baseball: no matter how you're planning to play, you're often forced to pick a team and stick with your bench.
But in the world of containers, the promise of a multi-cloud strategy is creating a new market of free agency – and letting organizations choose the infrastructure that best meets their needs.
While few CMS platforms can claim to be truly "cloud-first," most are providing hosting and infrastructure services that leverage one of the major public clouds. Because of the complexity and variability in service architectures, most vendors have picked either <a href="https://aws.amazon.com/" target="_blank" rel="noopener">Amazon Web Services (AWS)</a> or <a href="https://azure.microsoft.com/en-us/" target="_blank" rel="noopener">Microsoft Azure</a> as their "home team."
But <a href="https://www.contentstack.com/?utm_medium=press-link&amp;utm_source=prnewswire.com&amp;utm_campaign=contentstack-on-microsoft-azure-only-multi-cloud-saas-cms" target="_blank" rel="noopener">Contentstack</a> believes you shouldn't have to compromise on which cloud you launch in. Last week, the headless CMS provider announced that it will now offer its platform on Microsoft Azure – right alongside AWS. This makes Contentstack the first multi-cloud SaaS CMS on the market, giving customers the freedom to run their omnichannel content operations on the cloud of their choice. 
Here's the real power play: whether a customer spins up on Azure or AWS, they'll receive the same functionality, pricing, and packaging structure. This gives buyers greater predictability around costs while eliminating any price-based or functional preference for a specific cloud to run their Contentstack workload. 
<h2>Expanding the value of headless CMS with Microsoft Azure</h2>
From the beginning, AWS has owned the lion's share of the cloud market. But Microsoft Azure has been steadily gaining ground – and is now the <a href="https://www.forbes.com/sites/louiscolumbus/2021/02/08/10-charts-that-will-change-your-perspective-of-microsoft-azures-growth/?sh=261f89773087" target="_blank" rel="noopener">second-largest provider</a> of cloud infrastructure services. According to Contentstack's press release, 85% of the Fortune 100 and 63% of enterprises overall are running applications on Azure.
Until now, no agile CMS has offered Azure as an option for its customers. While many organizations are managing multi-cloud strategies, one of the most compelling reasons for offering an alternative to AWS is the "Amazon Effect" and its dominance in digital commerce. Many online retailers and e-commerce brands have deeply-held competitive concerns with Amazon – and as a result, Azure has become the preferred choice for running their cloud workloads.
“Azure is continuing to grow market share as a leading cloud provider and businesses are increasingly looking for CMS solutions that run on the platform,” said Nishant Patel, chief technology officer for Contentstack. “Contentstack already has the highest flexibility of cloud infrastructure options on AWS, offering public, dedicated, and private Cloud options in both North American and European instances."
Contentstack also says that a lack of cloud choice has limited many organizations from realizing the benefits of a <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH</a> (Microservices, API-first, Cloud-native, <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">Headless</a>) architecture. With the addition of Azure, those companies will now have access to a MACH approach, allowing them to choose the cloud provider that best suits their business needs.
"Now with added support for Azure public cloud in North America, we are meeting the high demand from retailers and consumer brands who ask for an alternative to Amazon, and large enterprises with strategic connections to Microsoft who want to replace their old-school CMS with an agile option," said Patel. "Any company looking for a future-fit CMS that allows you to run on Azure or AWS should consider Contentstack.”
<h2>Evolving CMS with SaaS and "cloud-agnostic" solutions</h2>
Unlike many monolithic CMS platforms, Contentstack is a SaaS offering that enables users to run in a cloud-agnostic manner. The company says this validates their internal architecture as being highly sophisticated and modern. 
Being cloud-agnostic also means that customers are "inoculated" against vendor lock-in, allowing them to mitigate the risk of costly replatforming. This composable nature aligns perfectly with the core values of the <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH Alliance</a>, of which Contentstack is a founding member. Contentstack’s platform is built on API-first principles that are developer-friendly and support a variety of content and delivery models. 
From a technical perspective, Contentstack’s Azure offering falls under ISO27001 certification and the company is working to achieve SOC2 Type II certification by mid-2022.
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<h2>Q&amp;A with Nishant Patel, CTO of Contentstack</h2>
CMS Critic had an opportunity to connect with Nishant Patel, CTO of Contentstack. He shared some of his views on the CMS market, the value of being headless, and what his company is excited about.
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CMS Critic (CC): How are customers able to deploy in Azure? Is this similar to an AWS Marketplace listing?
Nishant Patel (NP): There is no deployment needed. AWS and Azure is a multi-tenant cloud so when customers sign up with us they select the cloud provider and the account is auto-provisioned.
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CMS Critic (CC): You mention that there are no differences in price or functionality from AWS to Azure. Can you speak to any DevOps advantages that Azure might offer for running Contentstack? What services stand out?
Nishant Patel (NP): We have made all our micro-services cloud-agnostic by writing adapters for AWS and Azure. We were able to find comparable services on Azure so migration wasn’t much of a challenge. Azure has Kubernetes as well so our containers are ported very easily from AWS to Azure.
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CMS Critic (CC): Are there plans to expand to any other specific public, private, or autonomous cloud providers?
Nishant Patel (NP): We will consider setting up Contentstack on Azure in the Europe data center as well, similar to how we have two regions currently for AWS (Europe and North America). We are not considering any other cloud provider at the moment.
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CMS Critic (CC): AWS has joined the MACH Alliance as an Enabler. How do you see Microsoft supporting the tenants of MACH now and in the future?
Nishant Patel (NP): Azure is fully capable of hosting SaaS services so I am sure there are a few vendors already in the MACH that probably are fully deployed on Azure. If a MACH vendor is selling into retail companies then they probably will get requests to deploy on non-AWS cloud. Microsoft would be a good alternative solution here.
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<h3>About Contentstack</h3>
Contentstack – the pioneering Agile Content Management System (CMS) – empowers marketers and developers to collaborate around content like never before. Together, they can orchestrate superior customer journeys and deliver dynamic digital experiences across channels, audiences, brands and regions. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald’s, Mitsubishi, Riot Games, Sephora and Shell trust Contentstack to power their most critical content experiences. Famous for its Care Without Compromise™, Contentstack has the industry’s highest customer satisfaction. As a founder of the <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH Alliance</a>, Contentstack advocates for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="https://www.contentstack.com/?utm_medium=press-link&amp;utm_source=prnewswire.com&amp;utm_campaign=contentstack-on-microsoft-azure-only-multi-cloud-saas-cms" target="_blank" rel="noopener">http://www.contentstack.com</a>.
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Contentstack Offers Microsoft Azure, Becomes Only Multi-Cloud SaaS CMS: Q&A with CTO Nishant Patel

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Image of Contentstack logo with headshot of Nishant Patel, CTO

It would be impossible to cover any news this month without acknowledging <a href="https://www.economist.com/ukraine-crisis" target="_blank" rel="noopener">the crisis in Ukraine</a>. 
As many CMS and DXP vendors rely on the incredible talent and resources of the people in this region, the events of the last few weeks have hit especially close to home. Even as we publish our February recap, things continue to unfold – and our hearts go out to the people of this magnificent country.
Of course, this tragedy is evolving just as many countries are emerging from the worst of the <a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/when-will-the-covid-19-pandemic-end" target="_blank" rel="noopener">Covid-19 pandemic</a>, with many businesses poised for a return to normalcy (what that looks like still remains to be seen). Still, the lasting impact of the omnichannel revolution is being felt across all digital transformation strategies, giving way to more headless, composable, API-driven solutions as companies plan for a more digital future.
When it comes to movers and shakers, 2022 is starting much the same way as 2021: with big investments.
<a href="https://www.cmscritic.com/bloomreach-reaches-2-2-billion-valuation-following-175-million-investment-from-goldman-sachs/">Bloomreach</a>, a leading content and search platform focused on commerce, announced a $175 million round of funding – exploding its valuation to $2.2 billion. <a href="https://www.cmscritic.com/elastic-path-secures-60m-in-funding-for-composable-commerce-growth/">Elastic Path</a> also made waves by securing $60 million in financing to grow its composable commerce solutions. We also saw <a href="https://www.pymnts.com/acquisitions/2022/ecommerce-platform-bigcommerce-acquires-software-firm-b2b-ninja/" target="_blank" rel="noopener">BigCommerce</a> purchase B2B Ninja, an e-commerce platform, in an effort to energize quoting and other commerce services in their ecosystem. (Hint: we have more investment news below...)
As always, we try to recap some of the news you might have missed this month. There's a lot happening across our industry, and on a brighter note, we'll be announcing the winners of the CMS Critic Awards next week – both the People's Choice and Editor's Choice categories. We had a lot of great engagement over the last month across our social channels, and we're looking forward to sharing the results. 
<h2>Twilio Segment releases its 2022 CDP Report, finds CDPs booming as businesses look beyond cookies</h2>
We're all asking the same question: what happens to data in a post-cookie world?
Segment – a leading customer data platform (CDP) purchased by Twilio<a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/" target="_blank" rel="noopener"> in November of 2020</a> – is helping to shed some light on that query with the release of its third annual <a href="https://segment.com/the-cdp-report" target="_blank" rel="noopener">Customer Data Platform Report </a>(CDP).
Based on anonymized platform usage data of Segment's 25,000+ customers between 11/1/2020 to 11/1/2021, the report finds aggressive adoption of CDPs over the past year as businesses build digital-first customer engagement strategies and reduce their reliance on third-party data. 
Covid-19 shifted consumer behavior on a number of levels. In response, organizations changed how they interacted with their customers. As more digital engagements ensued, so too did the amount of data being generated. This spurred an explosive demand for CDP layers, particularly as it related to the broader CMS and DXP ecosystems.
Along with the unimaginable growth in data, the volume of API calls has also skyrocketed. <a href="https://www.postman.com/" target="_blank" rel="noopener">Postman</a> – a leading application platform for API testing – conducted a <a href="https://www.cmscritic.com/postman-releases-2021-state-of-the-api-report-shows-global-trend-towards-api-first-digital-era/" target="_blank" rel="noopener">survey</a> last year that showed the world is moving to an "API-first era" as integrations and endpoints expand exponentially. As an example, the API calls through Segment have been growing steadily year-over-year since 2017, but 2020-2021 was an inflection point – with API calls in their system reaching over 1 trillion per month. 
Another reason CDP popularity has rapidly exploded is the impending "death" of third-party data. With increasing privacy regulations and the shift to a cookieless future across apps and browsers, businesses are embracing first-party data as a focal point. 
Segment's findings validate that customer data has become an integral part of how organizations are powering their digital experiences. The report also lists 2021's fastest-growing apps. For more details, you can access the full report at: <a href="https://segment.com/the-cdp-report" target="_blank" rel="noopener">https://segment.com/the-cdp-report</a>.
<h2>Headless commerce provider fabric announces $140 Million Series C funding led by SoftBank</h2>
<a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank" rel="noopener">fabric</a>, the fast-growing headless commerce platform, announced the closing of a Series C funding round of $140M led by Softbank, with participation from Forerunner Ventures, Glynn Capital, and existing investors Redpoint Ventures Norwest Ventures, and Stripes. 
This latest round of funding closes a mere 219 days after its Series B – and now positions fabric's value at approximately $1.5B.
"Retailers need to meet modern consumers wherever they are – whether online, offline, mobile, social, or any future entry point. This means merchants of all sizes, and especially mid-market and enterprise, need the right commerce platform to keep pace with evolving trends," said Robert Kaplan, Investment Director at SoftBank Investment Advisers. "We believe that fabric has built the industry's best API-first modular commerce platform and accompanying commerce applications to give merchants unrivaled power and flexibility, all in a manner that reduces the pain of migrating over from legacy, outdated commerce platforms."
Funds from the Series C round will be utilized for accelerating product development largely through automation and intelligence and geographic expansion. 
<h2>Netlify announces Netlify Graph: A faster way for teams to develop web apps with APIs</h2>
Netlify, a Git-powered static site generator and headless CMS that's all the rage in the <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Jamstack</a> community, has <a href="https://www.netlify.com/blog/announcing-netlify-graph-a-faster-way-for-teams-to-develop-web-apps-with-apis" target="_blank" rel="noopener">announced Netlify Graph:</a> a GraphQL-powered experience designed to help developers build interactive and connected web applications faster.
The shift to API-first development has created an ecosystem where apps are modular and reusable. While the API-first approach is developer-friendly, it has also introduced new complexities such as discovering, securing, learning, and governing APIs. Netlify's Graph is designed to make this experience easier for developers, allowing them to use APIs without writing undifferentiated glue code, learning every API's unique structure, or composing endless amounts of endpoints to get data from various APIs into your app.
Netlify Graph is in public beta and available globally. It starts with a catalog that includes some of the most frequently requested APIs that development teams use, such as GitHub, Stripe, and Salesforce. The company plans to add more in the coming months. The Netlify Graph beta is available to all Netlify users and can be accessed from your <a href="https://app.netlify.com/" target="_blank" rel="noopener">Netlify team dashboard</a>. Once logged in, simply select "Graph" from your Netlify site dashboard menu.
To learn more, head over to the <a href="https://github.com/netlify/labs/tree/main/features/graph/documentation" target="_blank" rel="noopener">Netlify Graph docs.</a>
<h2>BigCommerce acquires B2B Ninja to make online selling easier for B2B merchants</h2>
<a href="https://www.bigcommerce.com/?utm_source=Business+Wire&amp;utm_medium=press+release&amp;utm_campaign=BigCommerce+Invests+in+Becoming+World%E2%80%99s+Most+Powerful+B2B+Ecommerce+Platform+with+Acquisition+of+B2B+Ninja" target="_blank" rel="noopener">BigCommerce</a>, a leading cloud e-commerce platform, <a href="https://www.bigcommerce.com/press/releases/bigcommerce-invests-in-becoming-worlds-most-powerful-b2b-ecommerce-platform-with-acquisition-of-b2b-ninja/" target="_blank" rel="noopener">announced</a> the acquisition of <a href="https://www.b2bninja.com/" target="_blank" rel="noopener">B2B Ninja</a> (formerly Quote Ninja) – an enterprise software solution that provides leading business-to-business (B2B) e-commerce capabilities for merchants of all sizes.
<a href="https://www.forrester.com/playbook/The+B2B+eCommerce+Playbook+For+2018/-/E-PLA370" target="_blank" rel="noopener">According to Forrester</a>, U.S. B2B e-commerce transactions are expected to reach $1.8 trillion by 2023. This is creating a groundswell of opportunity for e-commerce platform providers to deliver focused solutions to this segment of the market. A longtime BigCommerce partner, B2B Ninja brings its best-in-class quoting solution to help streamline transactions by delivering powerful e-commerce functionality to B2B merchants.
"B2B Ninja is an excellent addition to our already strong B2B capabilities," said Brent Bellm, CEO of BigCommerce. "Complementing our recent launch of B2B Edition, this is the next big step in providing a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms. We continue to invest in ways that make BigCommerce the best platform for merchants of all sizes regardless of who or where their customers are or where merchants are selling."
B2B Ninja is available to any BigCommerce merchant on any plan to enhance the customer experience and easily manage quotes online.

CMS Monthly Recap: Big Investment News, Segment Releases 2022 CDP Report, Netlify Graph Launches and More

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Nowadays, adding a shoppable storefront of plugins and third-party integrations might not seem novel for an enterprise CMS or DXP. But <a href="https://www.contentstack.com/" target="_blank" rel="noopener">Contentstack</a> is upping the ante by embracing a more composable posture in its new Contentstack Marketplace, which just launched yesterday.
According to the company's press release, Contentstack Marketplace will feature a hub for partners and customers to contribute to its community while providing an array of apps, extensions, and Starters – including one-click integrations for AI-powered search from <a href="https://www.algolia.com/" target="_blank" rel="noopener">Algolia</a>, e-commerce solutions from <a href="https://www.bigcommerce.com/" target="_blank" rel="noopener">BigCommerce</a>, and media delivery from <a href="https://cloudinary.com/" target="_blank" rel="noopener">Cloudinary. </a>
With its Contentstack Marketplace, the company envisions an ecosystem where customers can adopt new functionality as their needs evolve, with lower investment and reduced risk.
<h2>Embracing MACH and the composable revolution</h2>
At the core of Contentstack's new Marketplace is the company's focus on composability. The headless CMS provider says that digital experience architectures require composable principles and a <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH</a> (Microservices, API-first, Cloud-native, Headless) technology approach. In their press release, the company says organizations that successfully transformed their digital technology and practices are leapfrogging the competition with outstanding digital-first customer experiences. 
Contentstack also says that the move from a single-vendor platform model to a best-of-breed, composable stack requires "connective tissue" between the various products. The key in these distributed models is to enable connectivity, ensure interoperability, and harmonize customer support across the vendor ecosystem. To address these challenges, the Contentstack Marketplace will feature a multi-vendor support program called <a href="https://www.contentstack.com/company/press/contentstack-expands-customer-support-launch-industry-first-cross-vendor-service-commitment-program/?utm_medium=press-link&amp;utm_source=prnewswire.com&amp;utm_campaign=marketplace-press-release" target="_blank" rel="noopener">Care Without Compromise</a> that helps reinforce these advantages across a composable digital experience stack.
"The monolith has shattered. The creation of this co-innovation platform facilitates the interoperability of composable digital experience stacks with Contentstack's award-winning CMS at the core," said Nishant Patel, chief technology officer for Contentstack. "Our Marketplace allows customers and partners to easily set up connectivity between adjacent technologies and share extensions and solutions across the Contentstack community; something that legacy will never allow them to do."
As a founding member of the <a href="https://machalliance.org/" target="_blank" rel="noopener">MACH Alliance</a>, Contentstack's Marketplace strategy appears perfectly aligned with the goals of the organization. Over the last 18 months, the MACH alliance has made a significant imprint on the CMS, DXP, and digital experience industries by trumpeting the values of composable architectures and elevating the conversation around the tenants of MACH. With over 40 members in its ranks, the MACH Alliance continues to grow its influence by adding pure-play composable vendors and market enablers that support the mission of the composable community. 
<h2>Powering a true no-code marketplace experience</h2>
Along with the monolith, Contentstack is attempting to shatter the typical CMS and DXP marketplace model by equipping users with one-click capabilities that accelerate and streamline the integration experience. 
While the concept of a "marketplace" suggests off-the-shelf simplicity, it is often an illusion. In most cases, marketplaces are just repos for code and installation guidelines that still necessitate intensive integration support from an in-house IT team. Along with the additional cost and time to implement new features, many of these integrations place the burden of security on the customer – not the platform. 
According to Contentstack, its new Marketplace will provide integrations and extensions that are pre-built and follow a no-code installation process. Additionally, developers can use Contentstack's newly released design framework Venus and its library of prefab components to quickly and easily build solutions in the native Contentstack user experience. This allows customers to accelerate their integration from weeks to days – or even minutes. 
Contentstack Marketplace and its ecosystem of apps are available to all Contentstack customers at no additional cost, enabling enterprise developers and business teams to build and deploy content across multiple channels and touchpoints in their consumer journeys. With a focus on accelerating "idea-to-life," Contentstack's built-in collaboration tools also aim to help businesses keep content and customer experiences fresh. 
<h2>About Contentstack</h2>
Contentstack – the pioneering Agile Content Management System (CMS) – empowers marketers and developers to collaborate around content like never before. Together, they can orchestrate superior customer journeys and deliver dynamic digital experiences across channels, audiences, brands, and regions. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, Sephora, and Shell trust Contentstack to power their most critical content experiences. Famous for its Care Without Compromise™, Contentstack has the industry's highest customer satisfaction. As a founder of the MACH Alliance, Contentstack advocates for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless.

Contentstack Launches New Marketplace to Accelerate Composable Digital Experience Innovation

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Talk about a sonic "bloom."
<a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank" rel="noopener">Bloomreach</a>, a leading content and search platform focused on commerce, just made some big noise by <a href="https://www.bloomreach.com/en/news/2022/bloomreach-valuation-soars-to-usd2.2-billion-following-usd175-million-investment-led-by-goldman-sachs-asset-management" target="_blank" rel="noopener">announcing</a> a $175 million round of funding, skyrocketing the company's valuation to a whopping $2.2 billion. 
The investment – which follows a massive <a href="https://techcrunch.com/2021/01/26/bloomreach-raises-150m-on-900m-valuation-and-acquires-exponea/" target="_blank" rel="noopener">$150 million funding round</a> in January 2021 – was led by Goldman Sachs Asset Management ("Goldman Saalamogordochs"), with participation from existing Bloomreach investors Bain Capital Ventures and Sixth Street Growth. 
The size of these two infusions demonstrates some serious confidence from the street. With heavy-hitters like Goldman Sachs piling on the cash, it's clear that investors see continued opportunities in digital commerce transformation, particularly at the enterprise level. Bloomreach has made a series of smart investments along the way, giving them the heft to challenge one of the biggest e-commerce brands on the planet.
<h2>Arming brands against Amazon with personalized e-commerce</h2>
When it comes to e-commerce – or any commerce for that matter – it's impossible to ignore "The Amazon Effect." 
In the 25 years since Jeff Bezos launched Amazon.com from a garage in suburban Seattle, it has grown to become the top e-commerce platform in the world. Each month, <a href="https://www.bigcommerce.com/blog/amazon-statistics/#10-fascinating-amazon-statistics-sellers-need-to-know-in-2020" target="_blank" rel="noopener">more than 197 million people</a> around the globe visit Amazon.com. That's more than the entire population of Russia.
Worldwide e-commerce sales <a href="https://www.emarketer.com/content/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online" target="_blank" rel="noopener">are expected</a> to reach $7.4 trillion by 2025. According to <a href="https://www.ibm.com/industries/retail" target="_blank" rel="noopener">IBM's U.S. Retail Index</a> data, COVID-19 has accelerated retail trends by nearly five years. E-commerce sales <a href="https://www.statista.com/topics/871/online-shopping/" target="_blank" rel="noopener">were skyrocketing</a> before the pandemic, and Amazon was already monopolizing most of the air in the digital room. As contactless delivery became essential during COVID lockdowns, Amazon moved into its pole position as the uncontested leader in digital customer experiences. 
<a href="https://www.mdm.com/news/operations/amazon-business-says-company-reached-25-billion-in-2020-sales/">Amazon's grasp over the e-commerce world</a> is viewed as an existential threat to many global brands. Even giants like Walmart, Apple, and Macy’s are struggling to compete with the digital heavyweight. But according to Bloomreach, brands now have a weapon to fight Amazon – giving retailers, distributors, and manufacturers a platform for delivering highly relevant and personalized digital experiences with speed and scalability.
<h2>Moving away from monolithic</h2>
According to Raj De Datta, CEO of Bloomreach, the key to competing is the move from monolithic e-commerce platforms to microservices-based architectures that empower not just the web, but all digital touchpoints. That way, enterprises can have more control over the customer experience by making it highly personalized and innovating quickly.
"It starts in the early days of the web, with Amazon and eBay, when e-commerce was in its infancy. Twenty years later, e-commerce is exactly where we would expect a 20-year-old to be — just getting started," said De Datta. "Indeed, at Bloomreach, we believe that if the first 20 years of e-commerce have been about standing up the store or simply transacting online, then the next twenty years are about standing out from the crowd, or differentiating in the face of increased digital competition and rising consumer expectation. "
<h2>Growing its Commerce Experience Cloud</h2>
Following its latest round of funding, Bloomreach plans to invest in the development of cutting-edge personalization use cases powered by its entire <a href="https://www.bloomreach.com/en" target="_blank" rel="noopener">Commerce Experience Cloud</a>, showcasing the differentiated power of its combined product suite. In addition, Bloomreach will invest in expanding its go-to-market teams to accelerate business growth worldwide.
Currently, Bloomreach's DXP for Commerce helps keep customers engaged, increases revenue per visit, and drives customer loyalty. The company says that the solution integrates with leading commerce platforms to form a complete e-commerce solution. Bloomreach further enhances its commerce offerings with AI-powered search, intelligent merchandising, and highly agile content management, which are fast becoming essential tools for shaping modern e-commerce experiences. 
Additionally, <a href="https://www.bloomreach.com/en/products/bloomreach-experience" target="_blank" rel="noopener">Bloomreach Experience (brX)</a> currently drives over $200 billion in digital commerce experiences across many of the world's largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K. With Bloomreach Experience, organizations can access rich features, all powered by an API-first headless architecture. This makes it easier for brands to connect Bloomreach with their existing commerce platform and frontend technologies and avoid many of the rigors of re-platforming everything.
In 2021, Bloomreach <a href="https://www.cmscritic.com/bloomreach-acquires-exponea-secures-150m-investment-to-power-e-commerce-saas-expansion/" target="_blank" rel="noopener">acquired Exponea</a>, a Customer Data and Experience Platform (CDXP), with the goal of integrating its market-leading e-commerce capabilities with Exponea's best-in-class customer data (CDP) and marketing automation capabilities. With this combination, Bloomreach appears well-poised to accelerate the creation, personalization, and optimization of powerful commerce experiences.
<h2>About Bloomreach</h2>
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer. For more information, visit <a href="https://bit.ly/2EfrSOZ" target="_blank" rel="noopener">Bloomreach.com</a>.

Bloomreach Reaches $2.2 Billion Valuation Following $175 Million Investment from Goldman Sachs

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Image of rocket flying with people on top of it, next to text that reads "$175 million investment"

In its early days, the Cloud was focused on helping businesses scale their capacity and trade CapEx for OpEx. Now, it's helping organizations leverage advanced services like AI and machine learning that enhance optimization and personalization.
On that note: <a href="https://www.optimizely.com/" target="_blank" rel="noopener">Optimizely</a>, a leading digital experience platform (DXP) provider, <a href="https://www.optimizely.com/company/press/optimizely-and-google-cloud-partner-to-drive-joint-innovation--next-gen-experimentation/" target="_blank" rel="noopener">announced</a> that it has entered into a strategic partnership with Google, which includes moving its market-leading experimentation solutions to <a href="https://cloud.google.com/" target="_blank" rel="noopener">Google Cloud</a>. The multi-year agreement indicates a commitment by the two companies to collaborate on innovative opportunities to develop advanced, digital-first marketing solutions.
Through the new partnership, customers will benefit from Optimizely's experimentation-driven digital experience capabilities combined with Google Cloud's secure infrastructure and its AI, ML, and analytics. This includes Optimizely's <a href="https://www.optimizely.com/products/intelligence/web-experimentation/" target="_blank" rel="noopener">Web Experimentation</a> and <a href="https://www.optimizely.com/products/intelligence/full-stack-experimentation/" target="_blank" rel="noopener">Full Stack Experimentation</a> resources, which allow marketers to take the guesswork out of delivering personalized, meaningful engagements.
The alignment with Google will enable Optimizely to innovate and evolve its services with the power of the Cloud. According to the press release, Google and Optimizely will also coordinate a joint go-to-market and sales execution strategy to deliver seamless experimentation solutions to customers across the globe.
"Through this partnership, Google Cloud infrastructure will underpin Optimizely's fast-growing and widely-adopted customer experience platform," said Rob Eslin, President of Google Cloud. "It's critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud's capabilities in AI and ML."
<h2>Elevating "Optimization as a Service" with Google Cloud</h2>
As the name intuitively suggests, Optimizely focuses on optimization – specifically as it relates to content and digital experiences. This is a key reason why <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/" target="_blank" rel="noopener">Episerver rebranded under the Optimizely moniker</a> following its acquisition. 
While already a Leader on the <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner Magic Quadrant for Digital Experience Platforms</a>, Episerver's acquisition of Optimizely launched a new direction for the company, elevating "Optimization as a Service" to the forefront of their product and service stack. The acquisition also gave Episerver an edge in the personalization category, allowing them to deliver on the promise of a truly complete digital experience platform for testing and optimization. 
As part of the multi-year agreement, Optimizely and Google Cloud will collaborate closely on co-innovation, developing new and expanded digital offerings that bring the best experience possible to new and existing customers. Joint Optimizely and Google Cloud customers will reap the robust benefits of the combined offering, including greater flexibility and control, unmatched security, and increased productivity and reliability. 
<h2>The critical role of experimentation in digital marketing</h2>
As marketing continues to evolve, successful programs will rely on data-driven decision-making and optimized customer experiences. Having the scalability of Google Cloud will enable Optimizely to support the growing demand for experimentation to provide more actionable insights – giving marketers greater confidence around the performance of their content and campaigns. 
In an industry plagued by rapid disruption and constant consolidation, this partnership will help ensure that Optimizely's innovative solutions are more accessible, scalable, and quickly achievable for marketers looking to gain an edge and deliver optimal digital experiences.
"I couldn't think of two tech companies that are more relevant for the data-driven growth marketer than Google Cloud and Optimizely," said Alex Atzberger, CEO of Optimizely. "We share the same philosophy on leveraging data, AI, and experimentation to replace guesswork with certainty. By entering into this strategic partnership with Google Cloud, we're empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform. It's a true win-win-win situation for Optimizely, Google Cloud, and the marketing industry overall."
<h2>MACH versus monoliths</h2>
Optimizely had quite an active year in 2021, acquiring both <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/" target="_blank" rel="noopener">Zaius</a>, a Customer Data Platform (CDP), and <a href="https://www.cmscritic.com/optimizelys-acquisition-of-welcome-signals-expanded-focus-on-marketers/" target="_blank" rel="noopener">Welcome</a>  – a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform. 
While these strategic acquisitions demonstrate Optimizely's ambition to deliver a full stack of value to marketers, it further positions the digital experience platform as a more monolithic player in the landscape. This is in direct contrast to the more recent energy and growth in the MACH (Microservices, API-first, Cloud-first SaaS, Headless) category, where <a href="https://www.cmscritic.com/uniform-raises-28m-in-series-a-funding-round-for-composable-dxp/">composable DXPs like Uniform</a> are disrupting the market. The promise of more extensible solutions – and never having to replatform – is gaining traction with users and companies as they consider the future of their digital stacks. 
Still, leading platforms like Optimizely are responding to large-scale enterprise needs from customers who crave integrated data and solutions from a single platform. As pure-play members of the MACH Alliance continue to grow, they may face opportunities to expand value with more monolithic attributes. This is a key reason why <a href="https://www.cmscritic.com/elastic-path-secures-60m-in-funding-for-composable-commerce-growth/" target="_blank" rel="noopener">Elastic Path</a> has chosen to forego membership in the MACH Alliance and pursue a more flexible ecosystem model to build a community of composable commerce solutions.
<h2>About Optimizely</h2>
Optimizely is on a mission to help people unlock their digital potential. With its leading digital experience platform (DXP), Optimizely equips teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely's 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at <a href="https://www.optimizely.com/" target="_blank" rel="noopener">optimizely.com</a>. All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes. 
For more information on how Optimizely and Google Cloud will partner together, please visit: <a href="https://www.optimizely.com/google/" target="_blank" rel="noopener">https://www.optimizely.com/google</a>.

Optimizely Partners with Google Cloud to Take Experimentation to the Next Level

The Mandalorian might have popularized the creed of "This is the Way."
But in the galaxy of composable commerce, it seems there's a new mantra: "This is the Path."
<a href="https://www.elasticpath.com/" target="_blank">Elastic Path</a>, a leader in the explosive category of composable commerce, recently <a href="https://www.elasticpath.com/resources/press-releases/elastic-path-secures-60m-growth-funding" target="_blank">announced</a> a $60 million growth financing round from funds and accounts managed by <a href="https://www.blackrock.com/us/individual" target="_blank">BlackRock.</a> This included participation from existing investors led by <a href="https://www.linkedin.com/company/sageview-capital/" target="_blank">Sageview Capital</a>.
With this new infusion of capital, Elastic Path is poised to expand its empire. With a total raise of over $120 million, the company appears well-funded and well-positioned to continue leading the market away from traditional, monolithic commerce platforms to more composable solutions.
"As digital moves from a channel to the heart of the enterprise, brands demand more: More speed. More control. More flexibility. And our strong growth is clear evidence that we are meeting that demand with a product that enables brands to manage the complexities of their business." said <a href="https://www.linkedin.com/in/jamusdriscoll/" target="_blank">Jamus Driscoll</a>, CEO at Elastic Path. "I'd like to thank our new and existing investors for their continued belief in our vision of Composable Commerce, and with this capital, we look forward to accelerating market change, one successful customer at a time."
<h2>What is composable commerce?</h2>
<a href="https://www.elasticpath.com/composable-commerce" target="_blank">Composable commerce</a> is a modern approach by which e-Commerce teams are empowered to select and assemble various best-of-breed solutions from across the digital stack and compose them to meet their exact business requirements. Instead of trying to force-fit standard "out-of-the-box" e-Commerce functionality to fit specific needs, composable commerce leverages <a href="https://machalliance.org/" target="_blank">MACH</a> (Microservices, APIs, Cloud-native, Headless) and <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank">JAMstack</a> (JavaScript, APIs, &amp; Markup) architectures to adapt to rapidly changing market dynamics  – now and in the future.
The market is rapidly moving to composable-centric solutions. Gartner predicts that by 2023, organizations that embrace composability will <a href="https://www.gartner.com/en/documents/3986490/composable-commerce-must-be-adopted-for-the-future-of-ap" target="_blank">outpace the competition by 80%</a> in implementing new product features. And according to the <a href="https://www.elasticpath.com/resources/ebooks-white-papers/state-composable-commerce-2021" target="_blank">2021 State of Composable Commerce Report</a>, 95% of e-Commerce practitioners believe composable commerce is the approach businesses should take. 
Elastic Path spearheaded its "Composable Commerce Movement" to make it simpler and faster for brands with complex requirements to deliver unique digital commerce experiences. The company makes this possible by providing a <a href="https://www.elasticpath.com/elastic-path-commerce-cloud" target="_blank">MACH-based commerce platform</a> and what they refer to as "Pre-Composed Solutions" that make it fast and easy to migrate. It also offers <a href="https://www.elasticpath.com/products/composable-commerce-xa" target="_blank">Composable Commerce XA</a>, which provides complete experience assurance for multi-vendor commerce solutions.
Elastic Path has built a clear reputation as a leader in headless e-Commerce. Its composable, API-first commerce platform is specifically targeted towards enterprise-level organizations, but the growth of the pre-composed elements may broaden its target audiences. For all these reasons (and more), Elastic Path was featured on our <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">Top 10 Headless Commerce Platforms</a> list. 
<h2>Banking on future growth</h2>
According to the company, the new investment will enable Elastic Path to build on strong performance in 2021 as the market accelerates its shift to composable commerce. 
Highlights from the past year include:
<ul>
<li>400+% year over year growth</li>
<li>140+ new product releases, including <a href="https://www.elasticpath.com/products/catalog-composer" target="_blank">Catalog Composer™</a>, a groundbreaking advancement for brands with complex catalog and channel requirements</li>
<li>25+ new <a href="https://www.elasticpath.com/blog/what-pre-composed-solution-how-does-it-accelerate-time-market" target="_blank">Pre-Composed Solutions™</a> and Accelerators added to the Composable Commerce Hub™</li>
<li>Introduced <a href="https://www.elasticpath.com/products/composable-commerce-xa" target="_blank">Composable Commerce XA™</a>, the only production-support offering spanning multi-vendor Composable Commerce solutions</li>
<li>Became the first and only <a href="https://www.elasticpath.com/technologies/mach-architecture" target="_blank">MACH-based</a> commerce vendor to achieve <a href="https://www.elasticpath.com/resources/press-releases/elastic-path-commerce-cloud-first-and-only-composable-api-first-headless" target="_blank">SOC 2 for security</a></li>
<li>40+ new partners onboarded</li>
<li>Added new marquee enterprise customers, including Konica Minolta, HarperCollins, Orgill, and DMSI</li>
</ul>
Elastic Path also <a href="https://www.cmscritic.com/elastic-path-acquires-moltin/" target="_blank">acquired Moltin</a> in early 2020, a fellow API-first commerce technology platform, helping to solidify its position in the headless commerce market and deploy commerce experiences faster, easier, and at a greater scale.
"We were extremely impressed with Elastic Path's team, the strength of its product offerings, and its impressive growth over the past 12 months," said <a href="https://www.linkedin.com/in/johnkerwindoyle/" target="_blank">John Doyle,</a> Director at BlackRock. "We are pleased to partner with Elastic Path to support its continued growth into the future."
<h2>MACH... but no MACH Alliance?</h2>
With the growing awareness and interest in MACH technologies, it's impossible to ignore the efforts of the <a href="https://machalliance.org/members" target="_blank">MACH Alliance</a> and its mission to "future-proof" enterprise technology for the future of digital experiences. Started by <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/">commercetools</a>, the fledgling organization has already amassed over 40 members in its cabal, all platforms that feature a singular, pure-play focus on the MACH attributes. The MACH Alliance recently expanded its charter to include a class of Enabler members that provide the platforms and technologies that other members utilize. This includes netlify, MongoDB, and most recently <a href="https://www.cmscritic.com/aws-joins-mach-alliance-as-enabler-member-reflects-growth-of-cloud-native-solutions/">AWS</a>.
While it offers a fully MACH-enabled solution, Elastic Path has been vocal about its lack of presence in the MACH Alliance. In a blog post, the company revealed why it has chosen not to participate in the highly-visible organization, particularly the MACH Alliance has grown its influence over the last few months. The key reason: Elastic Path's strategy to expand its breadth of offerings and include multiple products such as <a href="https://www.elasticpath.com/commerce" target="_blank">Elastic Path Commerce</a> – which is not microservices-based.
This along is a key blocker for joining the MACH Alliance, but Elastic Path has instead forged its own "path" with the Composable Commerce Movement, adding its <a href="https://www.elasticpath.com/hub" target="_blank">Composable Commerce Hub</a> – a library of partner resources designed to help brands reduce the risk and complexity of using MACH-based technologies and empower them to rapidly deliver business outcomes. To date, its Hub contains composable solutions from vendors such as <a href="https://www.cmscritic.com/acquia-upgrades-open-dxp-capabilities-to-expand-composable-enterprise-features/">Acquia</a>, <a href="https://www.cmscritic.com/andy-jassy-amazons-new-ceo-signals-bold-future-for-loud-and-digital-experiences/">Amazon</a>, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, and more.
<div>
<h2>About Elastic Path</h2>
</div>
<div>Elastic Path is the company powering mission-critical digital commerce for the <a href="https://www.elasticpath.com/case-studies" target="_blank">world's leading brands</a>, such as Intuit, Pella, Deckers Brands, T-Mobile, and over 250 other leading brands. As relentless innovators, Elastic Path pioneered the <a href="https://www.elasticpath.com/headless-commerce" target="_blank">Headless Commerce</a> space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver.</div>

Elastic Path Secures $60M in Funding for Composable Commerce Growth

Elastic Path logo against a dark blue background

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

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We've all heard Blue Oyster Cult's iconic rock mantra, "Don't Fear the Reaper."
But what about "Don't Fear the Omnichannel"?
(Before we proceed any further: if you're not familiar with Blue Oyster Cult – or their megahit – we strongly recommend <a href="https://www.youtube.com/watch?v=cVsQLlk-T0s" target="_blank" rel="noopener">Will Farrell's interpretation</a> with more cowbell...)
Classic rock references aside, it seems that most enterprises are still trepidatious about investing in omnichannel content experiences, particularly when it comes to connecting with more advanced endpoints like IoT (<a href="https://www.zdnet.com/article/what-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now/" target="_blank" rel="noopener">Internet of Things</a>) devices. Despite the magnetic allure of distributing content to these diverse and engaging channels, it seems that many large brands and organizations are remaining on the digital sidelines, holding back their expansion.
This was codified by a compelling study conducted by <a href="https://www.storyblok.com/" target="_blank" rel="noopener">Storyblok</a>, an enterprise <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> that enables developers and marketers to deliver powerful content experiences on any digital platform. The report, entitled <a href="https://www.storyblok.com/lp/state-of-content-management" target="_blank" rel="noopener">The State of Content Management 2022,</a> analyzed survey results from professionals across a wide range of industries in the United States, UK, Germany, and Sweden – focusing on how they manage content in their organizations.
The results? Well, let's just say that the Reaper was in full force: according to Storyblok's research, the percentage of enterprises interested in delivering content to IoT devices like voice-activated speakers, AR/VR, and smartwatches is in the single digits.
Shocker? Well, maybe not.
<h2>Why the slow growth for omnichannel content experiences?</h2>
Despite widespread claims that many companies have been pursuing advanced omnichannel content strategies, the data in Stoyblok's report shows that most enterprises are taking a cautious approach and continuing to focus on websites and mobile apps. 
Is this fear? Perhaps – in part. More of the current attitude may be a result of the overall market opportunity and how consumers behave with these different devices. There's certainly been significant adoption of voice assistants like Alexa and Google Home, but only <a href="https://martech.org/roughly-1-in-4-u-s-adults-now-owns-a-smart-speaker-according-to-new-report/" target="_blank" rel="noopener">25% of U.S. adults own one</a> – and according to Pew, <a href="https://www.pewresearch.org/fact-tank/2020/01/09/about-one-in-five-americans-use-a-smart-watch-or-fitness-tracker/" target="_blank" rel="noopener">only one in five people</a> own a smartwatch. 
Sure, that's still a lot. But when the majority of the market is engaging with experiences on websites and mobile apps – and nearly <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world#:~:text=According%20to%20Statista%2C%20the%20current,world's%20population%20owns%20a%20smartphone." target="_blank" rel="noopener">85% of people worldwide own a smartphone</a> – that might be why some enterprises are still dragging their feet. 
Furthermore, it seems that a lack of understanding of how a headless CMS can unlock these channels is contributing to the slow growth. Enterprises may not realize the true technical requirements and content operations needed to power these strategies, and it's clear that many are unaware of the tools available in a headless CMS for managing omnichannel content experiences.
 “This data proves that enterprise adoption of newer content platforms has a long way to go, but we’re still in the early days of advanced digital transformation projects,” said <a href="https://www.linkedin.com/in/dominikangerer/" target="_blank" rel="noopener">Dominik Angerer</a>, Co-Founder, and CEO of Storyblok. “Once more companies understand how a headless CMS makes it possible for one content hub to easily publish content everywhere, the growth of omnichannel content experiences will accelerate at a much more rapid pace.”
We had a chance to ask Angerer a few questions about Storyblok's report, the future of headless and commerce, and the growing prevalence of MACH in the marketplace. In fact, a big part of how Storyblok and other headless CMS platforms are evolving the space is by delivering MACH-based solutions that are composable and highly extensible.
MACH stands for Microservices, API-first, Cloud-native SaaS, and Headless – all attributes that modern headless CMSes are furiously embracing. As part of its market commitment, Storyblok <a href="https://www.storyblok.com/mp/storyblok-joins-the-mach-alliance" target="_blank" rel="noopener">joined the MACH Alliance</a> last November, entering the velvet-roped VIP room for platforms that fully exhibit the MACH principles.
<h2>Understanding the role of headless CMS in the omnichannel ecosystem</h2>
By now, we know that consumers use a combination of devices, platforms, and channels to access digital experiences – and the buyer's journey is becoming more non-linear. While mobile will likely continue to be a key orchestrator, brands are still motivated to understand these diverse channels so they can connect with audiences whenever, wherever, and however they choose. 
Clearly, the role of the headless CMS in this expanding ecosystem is critical, and Stoyblok's research takes a keen interest in uncovering how enterprises are using their content management systems to make connections in new places – particularly across the IoT. According to the report, when asked which platforms and channels they serve with their CMS, 7.2% of respondents said voice-activated speakers, 6.6% said AR/VR and only 3.7% said smartwatches. Again, these figures appear much lower than the market zeitgeist might reflect.
That said, the enthusiasm to ride the omnichannel wave is pervasive. When asked which platforms and channels they plan to serve with their CMS in the future, 9.6% said voice-activated speakers, 6.5% said AR/VR, and 5.1% said smartwatches.
Some other noteworthy metrics gathered from respondents include:
<ul>
<li>47.96% use 2 to 3 CMSes in their organization</li>
<li>47.08% have 2 to 3 different teams use the CMS in their organization</li>
<li>35.5% said time-consuming processes were a pain point that made them move to a CMS</li>
<li>34.91% use a headless CMS</li>
<li>82.91% have seen improvements in ROI, budget, and performance since switching to a headless CMS</li>
</ul>
<h2>The rapid rise of headless commerce</h2>
While the investment in omnichannel content experiences has been slower than expected (blame the Reaper), what might accelerate its continued growth is <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless commerce</a>. Buyers are browsing in multiple places, and brands need to be prepared at every endpoint to engage them along their journey. Decoupling the frontend means any endpoint becomes a part of a company's digital shopping ecosystem; it also means that they won't have to re-platform from a tightly-coupled monolithic solution that limits any API-first scalability (more of the MACH action). 
One of the other big advantages of a headless commerce strategy is having an agile framework for e-commerce – giving brands the ability to test, experiment, and optimize based on different audiences. It also gives sellers the freedom to customize their various channels, from websites to apps, without impacting the backend. These experiences can be powered by a single headless commerce system, or connected to a CMS that powers the core of the omnichannel strategy. It's these capabilities that make the case for composable platforms. 
<h2>Q&amp;A with Dominik Angerer</h2>
CMS Critic had an opportunity to connect with the co-founder and CEO of Storyblok. He shared some of his views on headless commerce, MACH architecture, and where Storyblok sees its competitive strength.
<hr />
CMS Critic (CC): Based on your data, eCommerce is the third largest area served by a CMS. In your opinion, how is the rise of headless commerce impacting the trend?
Dominik Angerer (DA): The rise of headless commerce is the natural reaction of an architecture that proved itself in the CMS space to be faster to implement and easier to extend and combine. With the adoption of headless commerce now we will see an increased acceleration of the adoption of headless CMS and other API-first tools related to commerce. The education efforts for new and existing players will be less as the understanding of benefits (speed, security, ROI) is already a given. 
<hr />
CC: How do you see the increased awareness of MACH principles and composable systems impacting the future?
DA: The MACH principles are here to stay. Businesses using a composable, best-of-breed approach usually tend to perform better by creating faster, more streamlined user experiences for their clients across platforms and channels. This is because a composable architecture gives all stakeholders the best tool at hand for a respective job while allowing those systems to be well connected through an API-first approach. I believe that composable systems must provide a great developer experience and a great editor experience, as this naturally results in a better UX on the frontends.
<hr />
CC: In question 11, we see a huge shift in the measurable impact of switching to headless, a little over 82%. That said, what do you think the 17% of respondents have issues with? Where is there room for improvement? Did you inquire about this?
DA: The fact that 82% of businesses saw an immediate improvement after making the switch to a headless CMS is very exciting. Given our experience with 100,000+ projects running on Storyblok, a couple challenges the remaining percentage could have involve the following:
<ul>
<li>Education: In most cases, businesses making the switch to a headless architecture do not have previous experience with this approach. This usually brings a learning curve for everyone involved in this process.</li>
<li>Migration &amp; Enablement: Changing CMSs usually requires the development of a migration path from the old system to the new system. Storyblok does offer ways to migrate data to your new Headless CMS (see <a href="https://www.smashingmagazine.com/2021/07/wordpress-headless-cms-storyblok/" target="_blank" rel="noopener">example tutorial here</a>); however, migrating data, content models, etc., can be a unique challenge depending on your previous setup and systems. </li>
</ul>
While we see those challenges, we also see examples where businesses saw a massive decrease in the hidden costs of a CMS when switching to headless (think of training, maintenance, hosting, and so on).
<hr />
CC: With the largest growth among headless CMS platforms, where do headless vendors see the growth opportunities? How will they differentiate over time?
DA: We will see a split based on the groups working with the CMS. Some will dedicate more time and resources into the pure developer angle and will go the route to become more of a database with API (“content platform”), others will focus on the collaboration between the marketers and trying to enable them even more with previews, automation, content planning, and become closer to a DXP.
<hr />
CC: More specifically: where does Storyblok see its competitive strength? Where does it best compete when buyers are evaluating CMS solutions?
DA: We believe that Storyblok is the only Headless CMS for enterprises that provides the best developer experience as well as the best editor experience. Because of that, organizations such as Adidas, Marc O’Polo, and Greggs are able to build better performing digital experiences, launch new marketing campaigns faster, and manage all of their content in one central place - no matter the frontend.
<h2>About Storyblok</h2>
Storyblok is an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Pizza Hut, and Marc O’Polo use Storyblok to manage and share their content with the world.
 For more information, visit <a href="https://www.storyblok.com/" target="_blank" rel="noopener">https://www.storyblok.com</a> and follow Storyblok on <a href="https://www.linkedin.com/company/storyblok" target="_blank" rel="noopener">LinkedIn</a> and <a href="https://www.twitter.com/storyblok">Twitter</a>.

Storyblok's CMS Report Shows Enterprises Are Still "Scared" of Omnichannel Content Experiences

Image of Storyblok logo icon with image of Dominik Angerer, CEO

While some of us are shoveling content across digital channels, others are digging out from record snowfall. 
It's fair to say that "Old Man Winter" has finally arrived, and he's brought a distinct chill to more than the weather. The Nasdaq Composite just <a href="https://variety.com/2022/biz/news/nasdaq-january-drop-covid19-pandemic-1235167945/" target="_blank">experienced its worst start</a> to a January since 2008, with the deepest correction felt across the technology sector. It's hard to know if this is a momentary blip or a trend, but the recent volatility is making things a little less predictable. 
Since the beginning of the Covid-19 pandemic, tech companies have realized unprecedented growth. If you're not familiar with the <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening" target="_blank">McKinsey study</a> called "The Quickening," it's a stunning piece that codifies the rapid acceleration of e-Commerce from late 2019 into 2020 – when the world experienced 10 years of digital transformation in just 90 days. In the report, they refer to the effect as feeling like "whiplash," and that sounds right. But is the whipping and lashing over?
Despite a light dusting of news, 2022 is already shaping up to be "The Year of the MACH," as evidenced by the continued growth in this burgeoning quadrant of the digital ecosystem. While much of the noise is being amplified by the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a>, there's no question that many organizations are expanding their investment in composable and modular solutions – and looking to power their content strategies with headless CMS and commerce platforms. 
Last month, we covered news from the MACH Alliance as they <a href="https://www.cmscritic.com/aws-joins-mach-alliance-as-enabler-member-reflects-growth-of-cloud-native-solutions/">welcomed AWS</a> as an "Enabler Member" in the ecosystem, reflecting the growth of Cloud-native solutions (hint: we have more MACH to cover in today's recap). We also covered news from Optimizely, as they <a href="https://www.cmscritic.com/optimizely-integrates-b2b-commerce-cloud-and-content-cloud-combines-headless-commerce-with-cms/">announced</a> an integrated version of its B2B Commerce Cloud and Content Cloud products – as well as a recent <a href="https://www.cmscritic.com/new-forrester-tei-study-siteimprove-enterprise-platform-delivers-275-roi/">Forrester TEI study</a> showing some astounding ROI performance from <a href="https://www.cmscritic.com/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/">Siteimprove</a>.
VOTING IS OPEN! Cast your ballot for the 2021 CMS Critic People's Choice Awards, which are open through February 20th! We received a ton of nominations across all our categories, and we're thrilled to share the top three for your consideration. Go on... tell us which platforms deserve the crown! <a href="https://www.cmscritic.com/vote-for-the-cms-critic-2021-peoples-choice-awards/">Click here to vote now.</a>
Ready to hit the slopes for some news? Grab your skis and keep scrolling downhill...
 
<h2>MACH Alliance announces MongoDB and Netlify as first members of new "Enabler" category</h2>
<img src="https://cmscritic.com/ms-content/uploads/2022/02/image-6-e1643908103417.png" />
Before the well-hyped news about AWS joining the <a href="http://www.machalliance.org/" target="_blank">MACH Alliance</a> – the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems – the organization <a href="https://machalliance.org/newsroom/mach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category" target="_blank">announced</a> its new "Enabler" membership category, along with its inaugural members: MongoDB and Netlify. The news was released just as the MACH Alliance's global <a href="https://machalliance.org/members" target="_blank">membership reached almost 50</a>.
The MACH Alliance's Enabler category is reserved for organizations that MACH platforms utilize to deliver their service or technology. Because they "enable" a MACH provider instead of offering a direct MACH solution, they aren't suited for an Alliance membership in the Vendor or System Integrator categories – but can often be key components in how a solution is delivered. 
A bit more about these two Enabler members:
<a href="http://mongodb.com/" target="_blank">MongoDB</a> is a leading database platform designed to unleash the power of software and data for developers and the applications they build. The MongoDB database platform has been downloaded over 210 million times and is running in systems around the globe. 
MongoDB shares a common belief with the MACH Alliance: that modern software's interoperability and open architecture will propel current and future digital experiences – the kind that requires unprecedented personalized capabilities that are delivered at scale and weave a mesh of complementary microservices drawing data from multiple sources. All of this requires a level of flexibility that both MongoDB and the MACH Alliance share. 
<a href="https://www.netlify.com/" target="_blank">Netlify</a> is a web development platform that was an early advocate of separating frontend design from backend business processes. By unifying the elements of the modern decoupled web, Netlify enables a 10-time faster path to more secure and scalable websites and apps. The company announced in November a $105 million Series D to accelerate the growth of its developer platform and <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">Jamstack</a> ecosystem. 
Originally started by Netlify, the Jamstack "movement" has changed the trajectory of the web. Jamstack technologies provide nearly limitless choices to developers for designing rich customer experiences in web applications. Netlify unites different services to deliver MACH solutions, making it an ideal fit as an Enabler – delivering the workflow, expertise, and choice of tools for building solutions that reflect the MACH principles. 
"Our first two Enabler members are of the highest magnitude," said Sonja Keerl, president of the MACH Alliance. "The ecosystem of the MACH category and the industry direction that it represents is much bigger and wider than just the current 50 certified members. By having Enablers represented within the Alliance ecosystem, we now better cover the spectrum of businesses that fit within our membership guidelines and play a critical part in bringing MACH architecture to life. We're incredibly pleased to have MongoDB and Netlify on board as the first of many Enabler members."
The MACH Alliance has also <a href="https://machalliance.org/newsroom/mach-alliance-announces-eight-newly-certified-companies-as-global-membership-nears-50" target="_blank">announced</a> eight newly certified members in November. 
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<h2>Solodev launches new platform for building NFT Marketplaces to mint and sell digital assets in the metaverse</h2>
<img src="https://cmscritic.com/ms-content/uploads/2022/01/solodev-nft-marketplace-featured-image.jpg" />
<a href="https://www.solodev.com/" target="_blank">Solodev</a> – now repositioning itself as Solodev Cloud Services – <a href="https://www.solodev.com/news/solodev-launches-new-platform-for-building-nft-marketplaces-to-mint-and-sell-digital-assets-in-the-metaverse.stml" target="_blank">announced the launch of Solodev NFT Marketplace</a>, a platform that allows developers and organizations to build custom ecosystems for minting and selling NFTs on a fast, secure, and highly scalable infrastructure powered by AWS. 
With Solodev's new solution, users can choose to deploy a custom NFT marketplace on the blockchain of their choice, including <a href="https://www.solodev.com/marketplace/ethereum" target="_blank">Ethereum</a> and <a href="https://www.solodev.com/marketplace/cardano" target="_blank">Cardano</a>, with additional options coming soon. Solodev's advanced marketplace as a Service (MaaS) capabilities will enable organizations to stand up their NFT exchange with greater speed and ease, accelerating their journey to the metaverse. 
"At Solodev, we've always been focused on supporting the builders – and NFT marketplaces are what builders want to build," said Shawn Moore, Chief Technology Officer at Solodev Cloud Services. "There's no doubt that Meta, Amazon, Gamestop, and Walmart are leading the way to the metaverse. Now, with our cloud and blockchain services, anyone can launch an NFT marketplace at scale to reach the metaverse faster and compete."
According to their press release, Solodev Cloud Services is currently developing a high-end NFT gallery in partnership with several organizations, focusing on studio and digital art. The new exchange will be built on Cardano with plans to go live in the coming months, with support for several new blockchains coming soon. In addition, Solodev is also launching a crypto incubator that will leverage smart contracts to govern the creation of high-tech startups.
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<h2>Glassbox and Optimizely partner to accelerate digital transformation for businesses</h2>
<img src="https://cmscritic.com/ms-content/uploads/2022/01/press-release-blog-featured-images-16.png" />
<a href="https://www.glassbox.com/" target="_blank">Glassbox</a>, a software as a service (SaaS) company that provides digital experience analytics for web and mobile applications, announced a strategic partnership with <a href="https://www.optimizely.com/" target="_blank">Optimizely</a> – a leading digital experience platform (DXP). The two companies plan to strengthen their joint go-to-market offerings to give customers an unparalleled advantage for transforming the digital customer experience. 
The Glassbox analytics platform provides a single source of truth that captures, visualizes, and analyzes digital journeys. It empowers enterprise organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Through the Glassbox and Optimizely partnership, the companies will enable customers to unlock their digital potential and drive new levels of insights and innovation. 
"Customer expectations for a seamless digital experience are at an all-time high, so this collaboration will be an ideal fit for all those organizations looking to fulfill this objective more effectively thanks to Optimizely's best-in-class digital experience technology and Glassbox's superior digital experience analytics," said Dror Friedman, VP Channel &amp; Alliances, Glassbox.
One thing Optimizely consistently does well is listen to customers. The company also acquired a number of strategic technologies to help address customer needs in a single platform. This includes <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/" target="_blank">Zaius</a>, a customer data platform, and <a href="https://www.cmscritic.com/optimizelys-acquisition-of-welcome-signals-expanded-focus-on-marketers/" target="_blank">Welcome</a> – a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform. 
Optimizely has been challenging the crop of leading enterprise DXPs featured on <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/" target="_blank">Gartner's 2021 Magic Quadrant for DXPs</a>, as well as the <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-agile-content-management-systems/" target="_blank">Forrester Wave for Agile Content Management Systems</a>. 
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<h2>WordPress releases Gutenberg 12.4 with accessibility improvements, categories reminder, and and A-List of shortcuts</h2>
<img src="https://cmscritic.com/ms-content/uploads/2022/01/gb-post-publish-cat-check-2048x1151-1-e1643671781296.jpg" />
If you haven't heard, there's some new stuff on the WordPress block: Gutenberg 12.4 was released right before the long-awaited <a href="https://wordpress.org/support/wordpress-version/version-5-9/" target="_blank">WordPress 5.9</a>, which includes the Full Site Editing (FSE) feature - an upgrade that's been creating quite a bit of <a href="https://toolset.com/2021/08/full-site-editing-future-of-wordpress-and-what-it-means-for-you/" target="_blank">discussion and debate</a> across the WordPress community. 
These new capabilities help reduce the complexities of building websites using dynamic themes and structured components, all with seamless editing. But for developers creating bespoke designs, Gutenberg and FSE are presenting some obstacles.
There are a few other enhancements worth noting:
</div>
<div>
Accessibility improvements
The focus feature now correctly returns to the list view button after closing out of <a href="https://github.com/WordPress/gutenberg/pull/37798" target="_blank">list view</a> – saving a lot of trouble to get back to where you were before opening it. There are also more improvements to the block inserter sidebar, ant the search input now receives focus when it's opened.
Post publish panel categories reminder
Tags and categories make it easier for people to navigate your website, but it can be easy to forget to add them when publishing a post. To solve that problem, the <a href="https://github.com/WordPress/gutenberg/pull/37703" target="_blank">suggestion for assigning a category</a> to the post is added, and it will show up if a category is not already assigned.
There are a few more minor improvements, and you peruse the full list of updates on the <a href="https://make.wordpress.org/core/2022/01/19/whats-new-in-gutenberg-12-4-19-january/" target="_blank">WordPress press release page</a>.
</div>

CMS Monthly Recap: MACH Alliance Announces New Enabler Category, Glassbox and Optimizely Partner, Gutenberg Updates and More

Image of CMS Critic Monthly Recap logo against a photo of a man shoveling snow

<a href="https://www.cmscritic.com/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/">Siteimprove</a>, the enterprise SaaS company with solutions for improving website governance and performance, <a href="https://siteimprove.com/en-us/company/press/siteimprove-s-enterprise-platform-delivers-275-return-on-investment/" target="_blank">announced</a> the findings of a new Forrester TEI study – demonstrating that their platform delivered a 275 percent return on investment (ROI) over three years for a composite organization. 
The study also suggests that the Siteimprove investment could be paid back in less than six months – an impressive ROI by any measure and a testament to the accessibility leader's value across the digital stack. 
Despite being known for their best-of-breed <a href="https://siteimprove.com/en-us/accessibility/" target="_blank">accessibility scanning and monitoring solutions</a>, Siteimprove also offers a robust <a href="https://siteimprove.com/en-us/seo/" target="_blank">SEO platform</a> with a range of powerful enterprise features, including enhanced search capabilities. 
Siteimprove has also added two new tools to their ecosystem – <a href="https://siteimprove.com/en-us/ads/" target="_blank">Siteimprove Ads</a> and <a href="https://siteimprove.com/en-us/performance/" target="_blank">Siteimprove Performance</a> – which help simplify Google Ad management and make website performance data more understandable and actionable. This <a href="https://www.cmscritic.com/siteimprove-seo-provides-all-in-one-capabilities-for-enhancing-search-performance/" target="_blank">combined suite</a> provides marketers with greater control and insight across their martech stack. 
"Siteimprove's performance-with-a-purpose optimization allows marketers to spend more time on efficient, effective content creation that truly impacts revenue," said Shane Paladin, CEO of Siteimprove. "The Forrester [TEI] analysis validates our core mission: helping marketing teams consistently deliver the most accessible, inclusive, relevant, discoverable and usable content."
<h2>Making sense of TEI and ROI</h2>
TEI, short for Total Economic Impact, is a methodology developed by <a href="https://www.forrester.com/policies/tei/" target="_blank">Forrester Research</a> that's been used by technology consumers and businesses for over 20 years. TEI provides business value justification analysis to help organizations understand the financial impact of a technology investment. It consists of four components for evaluating the impact of an investment: cost, benefits, flexibility, and risk. 
The Siteimprove TEI study included clients from across North America and Europe that are focused on providing a more consistent and elevated digital experience for their customers. Based on the findings, prior to using Siteimprove, the interviewees noted how their organizations lacked the necessary capabilities to deliver cohesive, high-quality digital experiences across their websites. 
By using Siteimprove to identify errors and performance issues within their digital experiences, participants in the study were able to:
<ul>
<li>Refine their site design and UX, leading to nearly $415,000 in savings: With Siteimprove, users were able to methodically apply an insights-driven approach to page redesigns, content creation, and marketing campaign spending. This led to an increase in site visits, higher registrations, and a reduction in marketing spending.</li>
<li>Improve accessibility, resulting in almost $179,000 in savings: By addressing key accessibility concerns such as readability and inclusivity, companies enabled website visitors with disabilities to interact with their brand more effectively. In addition, customers were able to expand their audiences by offering a more seamless experience to a broader base of users. </li>
<li>Automate monitoring and workflow capabilities, leading to more than $75,000 in savings: By leveraging Siteimproves's automated tools and resources, organizations were able to reduce the average time spent on error detection and content monitoring by 90%.</li>
<li>Bolster traffic from SEO, leading to nearly $110,000 in savings: Through web content optimization – primarily the identification and remediation of technical, content, user experience (UX), and mobile issues – Siteimprove users were able to enhance their website content, improve search engine rankings, and drive more traffic. </li>
</ul>
<h2>What customers had to say in the Forrester TEI study</h2>
TEI has become an invaluable resource for many organizations – and with the Forrester name behind it, the quality goes well beyond other independent research sources.
Still, there's no better indicator of success than the voice of the customer. To that end, the study also featured comments from interviewees that codified the benefits of Siteimprove. Here's one from the head of web marketing for an information technology company:
"We have multiple in-country based [sic] websites, all with different teams. I needed a solution that could help us centrally understand the quality of these sites and provide them with easy-to-understand actions to rectify the identified problems."
And another from a marketing analyst in the education field:
“I spend more time now planning optimizations and providing insights to the business. Previously, I was spending a lot of time collecting and manipulating data and not as much time learning from the data. Siteimprove definitely helps with that.”
There's more to glean from the full TEI study. Siteimprove provides a <a href="https://siteimprove.com/en-us/tei-of-siteimprove/" target="_blank">free copy</a> on their website.
<h2>About the Forrester TEI Study</h2>
Total Economic Impact ™ (TEI) is a methodology developed by Forrester Research that enhances a company's technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize IT initiatives' tangible value to senior management and other key business stakeholders.
<h2>About Siteimprove</h2>
Siteimprove's enterprise platform transforms content into the foundation of winning customer experiences that drive revenue. Marketing teams using Siteimprove's data-driven approach to consistently deliver content that meets strict digital accessibility requirements and is optimized for SEO, and marketing campaigns. Siteimprove works alongside DXPs, giving marketing and web teams end-to-end visibility throughout the content lifecycle. By automating time-consuming tasks, Siteimprove empowers marketers to deliver highly optimized content faster. Over 7,500 companies use Siteimprove to transform their content into revenue and is regularly recognized as a G2 leader across the board.

New Forrester TEI Study: Siteimprove Enterprise Platform Delivers 275% ROI

Image of Siteimprove logo with graphic showing ROI and payback of less than 6 months

We love saying it: the people have spoken!
Since late last year, the nominations have been rolling in for the CMS Critic 2021 People’s Choice Awards. We had a fantastic amount of participation, and we’re excited to share the top three contenders in each of our award categories.
Voting officially opens today and lasts through February 20th, 2022. We’ll share the results later this month, along with our Critic’s Choice Awards – which are hand-selected by our CMS Critic staff. 
<h2>Cast your vote!</h2>
Go on... tell us which platforms deserve the crown! To cast your vote, simply fill out the ballot form below and select your choice from each dropdown menu. You’ll have one of three vendors to choose from, and you don’t have to pick a nominee in every category for your vote to be counted. 
We’ll share the results later this month, along with our Critic’s Choice Awards – which are hand-selected by our CMS Critic staff. Please note that you can only submit one ballot per valid email address. And remember, companies that offer incentives of any kind will be disqualified.

Final Voting Opens for the CMS Critic 2021 People’s Choice Awards

News travels fast – and in this case, at MACH speed.
Yesterday, the rapidly-growing MACH Alliance <a href="https://machalliance.org/newsroom/aws-joins-mach-alliance" target="_blank">announced the addition of AWS</a> to its roster of Enabler members, joining <a href="https://www.mongodb.com/" target="_blank">MongoDB</a> and <a href="https://www.netlify.com/" target="_blank">Netlify</a> at an exclusive level of visibility. This is a huge point of validation for the movement as the world's largest Cloud infrastructure provider throws its weight behind the foundational principles of MACH.
As the banner in their press release observes, "Great MACH often runs on AWS," and it certainly seems to be the case for many MACH Alliance members tapping services from the Cloud behemoth.
"Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users."
In December, the MACH Alliance expanded its charter to include the Enabler membership status: a new class of ecosystem partners that are sometimes used by MACH organizations to deliver a service or technology but are not a direct MACH solution provider. To that end, they are "enabling" MACH through their services, which is a key distinction – but also an evolution of the collaborative's fierce governance around certifying members to their cabal.
"Especially in today's volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof," said Sonja Keerl, President at MACH Alliance. "Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It's a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes."
<h2>The monoliths versus the MACHs</h2>
Forrester's <a href="https://www.forrester.com/blogs/buy-an-integrated-platform-not-a-box-of-rocks/" target="_blank">Joe Cicman</a> fired a shot heard 'round the world when he described the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a> as "the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club."
Sounds like a hip place to be, unless you're caught in a dance-off between the Jets and the Sharks... AKA the monoliths and the MACHs.
While the debate over the MACH Alliance's certification policies continues to be vigorous – particularly from monolithic enterprise players that don't fit their stringent criteria – there's no question that it has captured the market's attention, growing to over 40 members. These companies have all met the agile requirements of the not-for-profit's mantra: Microservices, API-first, Cloud-native, and Headless (the "MACH" acronym).
According to their website, A MACH architecture gives companies a deeper level of agility so they can deliver new features to customers faster than ever. While this architectural approach started with <a href="https://www.cmscritic.com/commercetools-acquires-frontastic-adds-composable-frontend-capabilities-to-headless-commerce/">commercetools</a> and their omnichannel approach to e-Commerce stores, it is now fundamentally changing the way enterprise software is developed and used across virtually every industry – not just commerce.
The "velvet rope" allusion could not be more apropos when describing the certification of MACH Alliance members. According to a <a href="https://machalliance.org/insights/why-only-companies-can-be-mach-certified-and-not-products" target="_blank">blog post</a> by Sonja Keerl from last October, one of the rules that helps the Alliance board determine certification is that vendors don't carry and promote legacy products along with their modern API-first and Cloud-native SaaS products. This steadfast rule keeps organizations from "MACH washing" their portfolios to achieve a level of readiness – but does not support their organization's mission or focus on the MACH philosophy.
In the same blog post, Keerl said that the MACH Alliance holds itself accountable for providing clarity to buyers, ending confusion, and guaranteeing the "future-proofness" of tech stacks. It's a bold claim, but a powerful one that seems to be resonating across the software landscape.
<h2>The composable revolution cometh</h2>
While the monolith/MACH dance-off continues, <a href="https://www.elasticpath.com/" target="_blank">Elastic Path</a> has responded to the fierce tenants of MACH, suggesting in an opinionated blog post that MACH technologies introduce additional complexity that can be challenging for organizations to manage.
Instead, the company spearheaded its own platform called the <a href="https://www.elasticpath.com/composable-commerce" target="_blank">Composable Commerce Movement</a>, an industry-wide initiative comprised of leading digital commerce technology and solution providers including Algolia, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, Amplience, <a href="https://www.cmscritic.com/bloomreach-acquires-exponea-secures-150m-investment-to-power-e-commerce-saas-expansion/">Bloomreach</a>, PayPal, and others – all with the goal of reducing the risk and complexity of using MACH-based technologies to deliver business outcomes for enterprise brands.
In addition to their industry collective, Elastic Path has also created a <a href="https://www.elasticpath.com/hub" target="_blank">Composable Commerce Hub</a> – an open exchange of composable commerce solutions. This includes a set of pre-composed solutions for B2B, B2C, and omnichannel commerce experiences. The hub also features accelerators for payment plugins, CMS and PIM integrations, and more.
<h2>What does the addition of AWS mean for the MACH Alliance?</h2>
<a href="https://aws.amazon.com/?nc2=h_lg&amp;aws-products-featured.sort-by=item.additionalFields.featuredRank&amp;aws-products-featured.sort-order=asc&amp;aws-products-analytics.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-analytics.sort-order=asc&amp;aws-products-cost-mgmt.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-cost-mgmt.sort-order=asc&amp;aws-products-compute.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-compute.sort-order=asc&amp;aws-products-containers.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-containers.sort-order=asc&amp;aws-products-databases.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-databases.sort-order=asc&amp;aws-products-fe-mobile.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-fe-mobile.sort-order=asc&amp;aws-products-iot.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-iot.sort-order=asc&amp;aws-products-ml.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-ml.sort-order=asc&amp;aws-products-network.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-network.sort-order=asc&amp;aws-products-security.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-security.sort-order=asc&amp;aws-products-storage.sort-by=item.additionalFields.productNameLowercase&amp;aws-products-storage.sort-order=asc" target="_blank">AWS</a> is a goliath. The mere mention of its name brings serious swagger to any brand's position – and this will pay dividends for the MACH Alliance.
While every member in the collective may not be directly tapping AWS services, there are few organizations that aren't leveraging some facet of Amazon's cloud architecture. This underscores the moniker of "enabler" when it comes to their level of commitment. It also drives greater awareness around the role of Cloud-native in the MACH delivery and how AWS supports that vision for vendors and customers.
MACH is serving a critical role in the market, shaping the voice for a free and open future in enterprise technology. Having AWS align with its principles will have a lasting impact on the organization's perception and growth.
The real test ahead: how current members remain true and steadfast to the core requirements – and avoid plunging into a more monolithic posture based on future acquisitions.
<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=965007050&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&amp;a=machalliance.org" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=2369115186&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&amp;a=MACH+certification" target="_blank">MACH certification</a>, and follow us on <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=2025488620&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&amp;a=Twitter" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3414374-1&amp;h=1575511374&amp;u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&amp;a=LinkedIn" target="_blank">LinkedIn</a>.
<h2>About AWS</h2>
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully-featured services from data centers globally. Millions of customers – including the fastest-growing startups, largest enterprises, and leading government agencies – are using AWS to lower costs, become more agile, and innovate faster.

AWS Joins MACH Alliance as Enabler Member, Reflects Growth of Cloud-Native Solutions

Just before Christmas, <a href="https://www.optimizely.com/" target="_blank">Optimizely</a> – a leading digital experience platform (DXP) provider – delivered a gift that we're still unwrapping: an integrated version of its <a href="https://www.optimizely.com/products/commerce/b2b/" target="_blank">B2B Commerce Cloud</a> and <a href="https://www.optimizely.com/products/content/" target="_blank">Content Cloud</a> products.
OK... so maybe the other schwag under your tree had a bit more pizzazz. But this tidy pairing brings some real power to brands, particularly those looking to reach audiences with sophisticated content strategies and digital experiences. The new integration also has to potential to help large marketing teams collaborate more effectively around their content – providing a more complete ecosystem of services.
According to Optimizely, the integration leverages its B2B Commerce Cloud as a <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a> API, making B2B data and capabilities available in Content Cloud. The coupling enables users to access B2B-specific features in the Commerce Cloud while using Content Cloud CMS to manage all the pages, templates, content, and assets of their website. Content Cloud also lets marketers build and manage multiple sites while leveraging shared data for customers, products, and orders in B2B Commerce Cloud.
Another key feature of the integrated solution is a combined out-of-the-box search engine, allowing users to search products in the B2B Commerce catalog as well as the Content Cloud – and return combined results. Users can also manage their product catalog in B2B Commerce and have them available in Content Cloud.
“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, Chief Product Officer of Optimizely. “With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.”
<h2>Powering buying experiences with B2B Commerce Cloud</h2>
To be clear, Optimizely's B2B Commerce Cloud and Content Cloud have been stand-outs in their own right. The former has carved a decent niche as a one-stop commerce solution, decreasing the complexity of a brand's online commerce stack by collectively managing catalogs, quotes, orders, product configurations, and more – all with one holistic view. It also boasts personalization capabilities, leveraging data-driven recommendations to power custom digital commerce experiences.
Optimizely has focused its B2B Commerce Cloud on manufacturers and distributors, helping them configure custom solutions that meet their specific brand requirements. Additionally, the solution has made the connections with an organization's ERP, PIM, and other backend systems more efficient, allowing them to scale their growth across their stack. Those connections are key, and so is maintaining the security of a brand's data; to that end, Optimizely has achieved ISO certifications in its pursuit of assuring the highest standards of data security with B2B Commerce Cloud.
<h2>Create once, publish everywhere with Content Cloud CMS</h2>
On the other side of the integration equation is Optimizely's Content Cloud, a shadow of the former Episerver (which, as you know, <a href="https://www.cmscritic.com/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">purchased Optimizely in 2020</a> and consolidated under its banner). Content Cloud has been enabling marketing teams to leverage an industry-leading content management system to distribute content across channels with a coupled, headless, or hybrid CMS model – or via Optimizely's global network.
Content Cloud boasts a wide berth of rich features including personalized media management, drag-and-drop layouts and authoring, custom workflows, and more. The system also enables users to create and target personalized content and commerce experiences based on dynamic audience segments. The personalization features come out of the box at a rules-based level but can be upgraded through their <a href="https://www.optimizely.com/optimization-glossary/hyper-personalization/" target="_blank">AI-powered 1:1 personalization</a> with <a href="https://www.optimizely.com/products/intelligence/recommendations/" target="_blank">Content Recommendations.</a>
<h2>Providing sample resources and implementation support</h2>
One thing Optimizely consistently does well is listen to customers. This has been most evident following the large-scale acquisitions of Episerver and <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/">Zaius</a>, where users needed both training and vision to build confidence around the company's roadmap. This is just one contributing factor to the company's leadership positions on <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner's 2021 Magic Quadrant for DXPs</a>, as well as the <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-agile-content-management-systems/" target="_blank">Forrester Wave for Agile Content Management Systems</a>.
To help customers get the most from this new integration, Optimizely is releasing a B2B-specific sample site packed with Content Cloud templates and blocks – giving users a pipeline of resources to accelerate their builds. In its press release, the company said that the sample site will answer the "time-to-market metric" variables that many B2B customers weigh when selecting technology vendors. Once again, evidence that Optimizely is listening to the voice of the customer and thinking ahead.
Additionally, Optimizely has named <a href="https://www.nishtech.com/">Nishtech</a> – a full-service digital experience and e-commerce consultancy – as a preferred implementation partner to support the B2B Commerce Cloud/Content Cloud integration. Nishtech is an Optimizely Platinum Partner that has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration.
<h2>About Optimizely</h2>
<a href="http://www.optimizely.com/">Optimizely</a> is on a mission to help people unlock their digital potential. With their leading digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM, and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.

Optimizely Integrates B2B Commerce Cloud and Content Cloud, Combines Headless Commerce with CMS

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2021 Year in Review: Acquisitions, Headless CMS and Commerce, and Composable Top the News

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