Articles - Page 41

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Well, it's been another action-packed month in the CMS and DXP worlds, and there's barely time to process the news.
Just as we finished breaking down <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner's 2021 Magic Quadrant for Digital Experience Platforms</a>, the 2021 Forrester Wave for Agile Content Management Systems was released. You can get a copy of the report <a href="https://www.forrester.com/report/The+Forrester+Wave+Agile+Content+Management+Systems+CMSes+Q1+2021/-/E-RES161667">here</a>.
There's a lot to unpack, but the main question is: how do you make sense of both the Gartner and Forrester reports when evaluating a solution? There are similarities and differences to be sure, but the comparisons reveal some bigger things happening across the experience management landscape. We'll have a detailed analysis next week.
<h3>Automattic's WordPress VIP Acquires Parse.ly</h3>
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WordPress VIP (<a href="https://wpvip.com/">WPVIP</a>), Automattic’s WordPress enterprise content management platform, has announced the acquisition of <a href="https://www.parse.ly/">Parse.ly</a> – a real-time content analytics platform designed for content management and e-commerce platforms. The goal is to provide enterprises with content analytics that integrate seamlessly across WPVIP’s commerce and content offerings.
Parse.ly is the first large enterprise software acquisition for Automattic, the parent company of WordPress, Tumblr, and other tech platforms that enable people to publish content to the open web.
Previously, Salesforce made a <a href="https://ma.tt/2019/09/series-d/">$300 million investment</a> in <a href="https://automattic.com/">Automattic</a>. In a post about the transaction, Matt Mullenweg – the founder and CEO of Automattic – said that Salesforce "helped open his eyes to the potential there is in the enterprise market for WordPress VIP."
While the Parse.ly purchase represents a larger enterprise strategy, Automattic is no stranger to acquisitions. One of their most notable, <a href="https://woocommerce.com/posts/woothemes-joins-automattic/">WooCommerce</a>, provided a critical pathway to e-commerce, and had become a well-known brand in the space. On the other side of the stack, they acquired the <a href="https://angel.co/today/stories/automattic-acquires-wordpress-plugin-zbs-crm-4292">ZBS CRM</a>, a customer relationship management plugin for WordPress that enables online retailers using WordPress and WooCommerce to keep track of their customers.
Through Parse.ly, Automattic is elevating the value of enterprise analytics for its customers. Parse.ly uses predictive analytics for content recommendations, driving engagement with personalized experiences for every visitor. It also provides both real-time and historical data.
“We’ve always had a deep admiration for WPVIP as the gold standard for enterprise content teams, and we’re thrilled to join together,” <a href="https://blog.parse.ly/post/9995/wpvip-acquisition/">said Sachin Kamdar</a>, the CEO of Parse.ly. “From the culture and people, to the product, market, and vision, we’re in lockstep to create more value for our customers. This powerful combination of content and intelligence will push the industry forward at an accelerated pace.”
With Parse.ly, WPVIP customers will get much more than basic analytics like page visits and views. Commerce brands will be able to see which content converts visitors into buyers and deliver content recommendations for top-performing products.
<h3>Oracle Announces Cloud Customer Experience Updates</h3>
Oracle <a href="https://www.oracle.com/news/announcement/oracle-cloud-cx-updates-021021.html">announced</a> that it's rolling out updates to its Cloud Customer Experience (CX) platform. The latest updates to the CX suite adds enhancements and capabilities to Oracle Sales, Oracle Service, and Oracle Marketing.
“Customers aren’t afraid to walk away after a single bad experience, and that reality means organizations have to empower their sales, marketing, and customer service teams with the data they need to make every customer interaction matter,” said Rob Tarkoff, executive vice president and general manager, Oracle Customer Experience.
The latest updates within Oracle Customer Experience (CX) include new B2B selling, service, and marketing capabilities.
<ul>
<li>B2B Selling Capabilities: Improve efficiency and accelerate sales cycles by providing a more prescriptive sales experience and removing tedious data entry tasks.</li>
<li>Voice Capabilities: A new digital assistant allows sellers to talk to their CRM system and use voice commands on a mobile device to create follow-up tasks, add an attachment to an account, record an update to an account, and more.</li>
<li>Streamlined Quoting: Sellers now have the ability to search, view, and manage complex quotes on one screen via desktop or a mobile device, eliminating the need to toggle between data and screens.</li>
<li>Communications Industry: A new Buy application in Digital Experience for Communications helps service providers give customers more relevant offers to increase conversion rates. This includes making it easier for customers to buy services via their preferred channels.</li>
<li>Actionable User Interface: Data-driven recommendations help sellers save time and focus their efforts on the strongest opportunities.</li>
<li>Smart Lists: Help guide sellers on what action to take next by automatically displaying relevant information based on past behavior.</li>
<li>Infolets: Enable sellers to quickly accept leads, qualify prospects, rank deals, and create tasks from the home page of their CRM system.</li>
<li>Advanced Search Capabilities: Help sellers quickly and easily locate information related to a sales opportunity, territory, account, and quotes. In addition, Favorites allows users to mark records to save for later.</li>
</ul>
<h3>Siteimprove Releases Upgraded Accessibility Module to Empower Organizations to Meet Increased Digital Experience Expectations</h3>
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Siteimprove, the cloud-based Digital Presence Optimization (DPO) platform, <a href="https://www.businesswire.com/news/home/20210212005296/en/Siteimprove-Releases-Upgraded-Accessibility-Product-to-Empower-Organizations-to-Meet-Increased-Digital-Experience-Expectations">announced</a> the release of the new and improved Siteimprove Accessibility module. The new feature was created <a href="https://www.w3.org/WAI/about/projects/wai-tools/">in partnership with the EU Commission and the World Wide Web Consortium (W3C)</a>.
One of the biggest challenges when it comes to identifying and fixing accessibility issues is the wide array of rules that are constantly changing. Siteimprove solves this problem by actively integrating the new <a href="https://act-rules.github.io/pages/about/">Accessibility Conformance Testing (ACT) rules</a> into their Accessibility module on an ongoing basis.
ACT rules are a growing set of test rules that aim to harmonize the interpretation of W3C accessibility standards, such as Web Content Accessibility Guidelines (WCAG) 2.1 and Web Accessibility Initiative (WAI).
Since WCAG 2.1 requirements can be vague and difficult to read, they are open to interpretation. This makes it challenging for organizations to know whether they have met the legal requirements or not. With the latest approved and confirmed ACT rules at the core of Siteimprove’s Accessibility module, users can expect consistent results and a better understanding of how to work towards meeting the recognized accessibility standards.
The features and benefits that come with the Siteimprove Accessibility module include:
<ul>
<li>Setting site targets to track progress: With the module, you can set a custom target to work towards a specific compliance goal such as Level A, AA, or AAA accessibility compliance. The module also provides an Accessibility Digital Certainty Index (DCI) score, which measures your site’s accessibility compared to other companies in your industry.</li>
</ul>
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<ul>
<li>Identify and prioritize issues: By filtering your site’s issues by the page section they are found in – header, footer, metadata, or all other content– you can more easily prioritize the issues that need to be remediated.</li>
<li>Fix issues with easy-to-follow instructions: Quickly review potential accessibility issues using an assisted review flow.</li>
</ul>
You can find out more about Siteimprove’s Accessibility module <a href="https://siteimprove.com/en/accessibility/">here</a>.
<h3>Twilio Segment Releases 2021 CDP Report: A Look at How Pandemic-Driven Digital Acceleration Ushered the Industry into a New Era</h3>
Segment – which was <a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/">purchased by Twilio in November of 2020</a> – released their second annual <a href="https://learn.segment.com/customer-data-platform-report-2021/">Customer Data Platform Report</a> (CDP), and it further reinforces the pivotal role of customer data in the future of digital experiences.
Throughout the COVID-19 pandemic, there has been an enormous amount of digital transformation at a frenzied pace. Segment's comprehensive report was put together from anonymized usage data from Segment’s 20,000+ customers, portraying the pandemic's impact in staggering numbers.
Based on the metrics detailed in the report, 2020 saw exponential growth in customer data. The volume, velocity, and variety of data being tracked across organizations nearly doubled – and by the end of the year, Segment was processing over 1 trillion API calls a month.
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With the increased adoption of digital channels, 73% of companies report that a CDP will be critical to their customer experience reports.
Segment has been at the forefront of CDP innovation, working to unify customer data from fragmented, isolated silos. As a rule of thumb, data has always been collected and organized in the channel where it was created – and locked away across inaccessible databases.
That all changed in 2020 as Covid-19 shifted consumer behavior. People began jumping across channels as they embraced curbside pickup and telehealth. Remote work also exploded, surfacing the operational inefficiencies of having data spread across disparate systems within an organization.
With Segment, organizations can track event data from a wide range of applications and trigger a multitude of actions. The main types of data flowing through Segment's CDP are coming from four types of sources: Web (Javascript), Mobile (iOS, Android), Server (HTTP API, Node.js, etc.), and Cloud (Stripe, Sendgrid, etc.).
The data from Segment's report illustrates how the customer journey spans across multiple channels, generating millions of events. The insights gleaned from these datapoints and trends are worth their weight in gold – and underscore the value of a CDP as a core component in the modern enterprise stack.
<a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/">Twilio’s acquisition of Segment</a> ushers in a new era for CDPs, as the market shifts from pure-play data platforms towards integrated customer engagement platforms. We can expect more platforms like Twilio to address their own CDP gap through partnerships or acquisitions as the year unfolds.
You can access Segment's full report <a href="https://learn.segment.com/customer-data-platform-report-2021/">here</a>.

CMS Monthly Recap: WordPress VIP Acquires Parse.ly, Siteimprove Releases Upgrade, Segment's 2021 CDP Report, and More

paris-tuzun

Key Takeaways from Gartner’s 2021 Magic Quadrant for Digital Experience Platforms

cms-critic-staff

Man holding a magnifier to the big DXP letters

A short while after Amazon said hello to <a href="https://tamebay.com/2021/02/amazon-breaks-a-100-billion-quarter-with-record-sales.html#:~:text=Jeff%20Bezos%20chose%20Amazon's%20best,%24100%20billion%20quarter%20sales%20barrier.">$100 billion in a single quarter</a>, it said goodbye to its founder and CEO, Jeff Bezos.
After 30 years, the internet retailer announced that <a href="https://www.cnbc.com/2021/02/02/jeff-bezos-to-step-down-as-amazon-ceo-andy-jassy-to-take-over-in-q3.html">Bezos would step down</a> as chief executive officer and transition to the role of executive chairman. The plan will take effect in Q3 of 2021, with Bezos continuing to work on initiatives like his namesake Earth Fund, <a href="https://www.blueorigin.com/">Blue Origin</a>, The Washington Post, and other passion projects.
Bezos will leave an astounding legacy. What started as a small online bookstore has become the template for e-Commerce and digital innovation. It has changed industries, challenged supply chains, redefined distribution, and ushered in the modern concept of the digital customer experience.
During the Covid-19 pandemic, Amazon provided a lifeline to millions of sheltered citizens toiling for toilet paper in a contactless world. It also created jobs around the globe that were deemed essential during an economic crisis.
While those positive attributes persist, the Bezos regime has left an indelible red mark on the retail industry. For better or worse, the Amazon Effect has had a profound <a href="https://www.investopedia.com/insights/amazon-effect-us-economy/">impact on our economy</a>, and is often linked to the dreaded "retail apocalypse" playing out in shopping malls around the U.S.
In physical retail realm, Amazon has been met with a range of successes and failures, which include the purchase of high-end grocer Whole Foods to the <a href="https://finance.yahoo.com/news/retailers-wary-amazon-com-closing-150500266.html">shuttering of nearly 100 pop-up stores</a> in 2019. This manic foray is still nascent, but they have a lot of money to experiment with.
Bezos has not been without controversy both in his personal and professional lives. And while the exploits of the world’s richest man will continue to be fodder for media over-analysis, what’s more interesting – and speaks volumes about Amazon’s future – is his replacement: Andy Jassy.
<h3 id="who-exactly-is-andy-jassy">Who exactly is Andy Jassy?</h3>
Jassy, who currently heads the Amazon Web Services (AWS) division, has been a fixture at the retail juggernaut nearly as long as Bezos. Over the course of his 24-year tenure, he is credited with building AWS into the world’s most profitable cloud computing brand – and charting a new course for the internet giant in an evolving, highly-competitive digital world.
When Amazon <a href="https://press.aboutamazon.com/news-releases/news-release-details/amazon-web-services-launches-amazon-s3-simple-storage-service">launched AWS in 2006</a>, it happened with very little fanfare; the cloud computing division was, after all, designed to support the growth of their online bookselling empire. They needed a modern infrastructure to meet customer demand, adapt quickly to changes, and manage resources around the seasonal buying habits of shoppers.
It’s fair to say that AWS was born out of Amazon’s need to “scratch its own itch.” Yet within a decade, it had created a tectonic shift in the technology landscape.
As the Amazon mothership diversified and expanded its retail offerings, so too did AWS. And it was under Andy Jassy’s leadership and vision that the cloud computing division was groomed as its own profit center – to the point where <a href="https://www.cnbc.com/2021/02/02/aws-earnings-q4-2020.html#:~:text=AWS%20continued%20to%20drive%20much,same%20period%20a%20year%20ago.">AWS has become the growth engine for its parent company.</a>
<h3 id="a-brief-history-of-jassy-at-aws">A brief history of Jassy at AWS</h3>
Like Bezos, Jassy’s own career with Amazon is a legend in its own right. Shortly after graduating with an MBA from Harvard Business School, he joined the fledgling startup in 1997. After a stint in marketing, he and Bezos collaborated on the concept for AWS, leveraging the company’s growing footprint of data centers to building a virtual ecosystem for hosting business services and applications.
What started as a small initiative with less than 60 employees has ballooned to over 25,000 worldwide and $40 billion in revenue – and Jassy’s fortunes have skyrocketed in lockstep. As CEO of AWS, he now earns the kind of money that buys a stake in the <a href="https://www.nhl.com/kraken">Seattle Kraken hockey club</a>.
As the new CEO of Amazon, he might be buying an entire team. Or a league.
In the early days, AWS (run by then Amazon CTO Allan Vermeulen) offered a limited spectrum of services within their e-Commerce-as-a-service model. The tools were mostly disparate, and the offerings still primitive.
When Jassy started managing the portfolio at <a href="http://amazon.com/" rel="nofollow">Amazon.com</a> Web Services (as it was called) in 2003, he laid out a vision for an “Internet OS” after seeing their own teams struggle with infrastructure issues. He outlined key areas like database, storage, and compute as foundational components, all based on how <a href="http://amazon.com/" rel="nofollow">Amazon.com</a> was leveraging them in a scalable, cost-effective manner.
Fast forward, and AWS has perfected this model across hundreds of services that support every kind of application – from storage to satellites. Customers can outsource their computing and infrastructure needs in regions around the world, allowing them to run and scale applications while controlling capacity at every turn.
The other big concept that Jassy helped pioneer was AWS’ subscription-based pricing. Trading CapEx for OpEx allowed businesses to part ways with expensive hardware and maintenance and instead focus on operations. This pay-as-you-go model has eliminated costly long-term contracts, reduced dependency on data centers, and democratized the cloud by lowering the barriers to entry.
<h3 id="the-impact-of-aws-on-digital-experience">The impact of AWS on digital experience</h3>
As digital experiences have evolved, so have their reliance on cloud infrastructure. For e-Commerce websites, running a digital business application that’s “cloud-first” or purpose-built for AWS provides an unmatched set of advantages like rapidly scaling resources, enhancing redundancy, and reducing capacity costs through optimization.
The cloud has had a profound effect on applications that leverage these capabilities, including content management (CMS), digital experience (DXP), customer relationship (CRM), marketing automation, and customer data. Solutions that are “cloud-first” or purpose-built for AWS can connect and scale in ways that were previously unimaginable, and this has influenced how enterprises select platforms as part of their stack.
Software that's designed for the cloud will have the advantage in a cloud world. When considering a CMS, DXP, or CRM platform, organizations will rely on security artifacts, deep learning algorithms, and other advanced cloud services that can be orchestrated through these platforms. Add the complexity of compliance (such as GDPR and CCPA) and the cloud becomes a governance watchdog.
What's exciting is that many of these solutions can be procured in the <a href="https://aws.amazon.com/marketplace">AWS Marketplace</a>, a virtual shopping mall for applications designed to run on AWS. As they continue to pioneer new services, AWS is enhancing these platforms with AI and machine learning capabilities like <a href="https://aws.amazon.com/personalize/">Amazon Personalize</a>, which provides a subscription-based recommendation engine using the same technology that powers <a href="http://amazon.com/" rel="nofollow">Amazon.com</a>.
Under Jassy’s leadership, digital experience has been thrust to the forefront of business imperatives. Exacerbated by the Covid-19 pandemic, more organizations are relying on the cloud and digital transformation to adapt to a new world of “digital-first” commerce – and AWS is powering the transformation.
<h3 id="what-does-jassy-s-role-as-amazon-ceo-signal-for-the-future">What does Jassy’s role as Amazon CEO signal for the future?</h3>
This is a brave, new world – and it’s Andy Jassy’s for the taking. As he assumes command of the Amazon flagship later this year, all eyes will be on him.
Amazon’s selection of Jassy was based heavily on his track record at AWS. But what this move signals is the global shift in consumer habits, and how the cloud will be instrumental to unlocking the future.
During his keynote speech at <a href="https://youtu.be/xZ3k7Fd6_eU">AWS re:Invent</a> in December 2020, Jassy said that the Covid-19 pandemic “accelerated cloud adoption by several years.” This reality will serve as his greatest opportunity, but also his greatest challenge. Competitors are rising from all corners of the globe with a focus on owning the digital consumer, and that means innovation will be essential to his success.
From the beginning, Jassy has been leading AWS to innovate rapidly and push the boundaries. Technologies like <a href="https://aws.amazon.com/containers/">containers</a> and <a href="https://www.google.com/search?q=aws+serverless+computing&amp;rlz=1C5CHFA_enUS763US764&amp;oq=aws+serverless+computing&amp;aqs=chrome..69i57j0i22i30l6j69i64l2.4454j0j4&amp;sourceid=chrome&amp;ie=UTF-8">serverless computing</a> – widely seen as the next wave of digital transformation – are beginning to power everything. By leveraging Jassy’s expertise around these cutting-edge innovations, Amazon can draft a roadmap for offering advanced services across their channels.
The lesser-known AWS Marketplace might be one area where Jassy blends cloud services through Amazon. While traditionally a DevOps-focused shopping experience, the AWS Marketplace is already offering more business applications that are built for the cloud. This could be expanded to include SaaS technologies sold more broadly across the Amazon ecosystem.
<h3 id="the-challenges-ahead">The challenges ahead</h3>
For Bezos, Amazon has always been a sandbox for invention. Maybe its greatest invention is the grooming of Andy Jassy as its leader.
Time and again, Jassy has executed a cohesive vision, generating billions and growing Amazon into a titan.
But where do you go when you’ve already reached the top?
One place to start might be the relationship with large retailers – the very brands that Amazon has eaten away at for years. Borders, Toys ‘R Us, and other legacy brick-and-mortar players struggled and lost to the convenience and delivery of Amazon. Needless to say, when it comes to Amazon, trust is a rare commodity among many retail brands.
But as Walmart (arguably Amazon’s biggest challenger) continues to expand their own offerings, many retailers like Nordstrom and Nike have turned to AWS to juice their digital experiences by running mission-critical workloads in the cloud.
As the early moves begin to crystallize, what’s already clear is the rising challenge from competitive clouds (think <a href="https://cloud.google.com/">Google</a>, <a href="https://azure.microsoft.com/en-us/">Microsoft</a>, and even <a href="https://us.alibabacloud.com/">Alibaba</a>), the ever-present threat of Walmart and its breadth of physical locations, and the looming governance around data privacy. There are also lingering issues around the company’s reputation as a "business killer," despite having over a million businesses operating on their platform.
Perhaps the only certainty that Andy Jassy faces is change. 2020 accelerated digital, but 2021 may bring an unexpected fork in the road. Jassy is inheriting an empire he helped build, so he knows it more intimately than almost anyone. That gives him an unmatched insight to adapt and thrive in a changing world.
With millions of products and services under the Amazon/AWS umbrella – from cloud to streaming video to <a href="https://www.housingwire.com/articles/49260-you-can-now-buy-your-house-on-amazon/#:~:text=Now%2C%20Amazon%20is%20making%20this,some%20are%20selling%20like%20hotcakes.&amp;text=Amazon's%20got%20you%20covered.,of%20292%20square%20feet.">prefabricated houses</a> – there's a vast kingdom to oversee. What could possibly go wrong?
You read that right: you can buy a house on Amazon.
Maybe Jassy’s next trick will be giving you an address on the moon.

Andy Jassy, Amazon’s new CEO, signals bold future for cloud and digital experiences

A few weeks ago, over 2 billion WhatsApp users had a rude awakening.
The popular instant messaging service – which was <a href="https://www.forbes.com/sites/parmyolson/2014/10/06/facebook-closes-19-billion-whatsapp-deal/?sh=29c286f55c66">acquired by Facebook</a> in 2014 for a whopping $19 billion – pushed out a change to its privacy terms.
If you read the message on the app’s home screen, it doesn’t say much:
<img style="max-width:400px" src="https://cmscritic.com/ms-content/uploads/2021/02/whatsapp-privacy-policy-572x1024.png" alt="Screenshot of WhatsApp privacy policy" />
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But dig a little deeper and you’ll find a daunting 4000-word <a href="https://www.whatsapp.com/legal/updates/privacy-policy/?lang=en">privacy policy</a> that essentially gives WhatsApp the right to share user data with Facebook and Facebook-owned platforms like Instagram. This includes phone numbers, IP addresses, and other personal identifiers outlined within the terms.
The update was initially scheduled to go into effect on February 8th, after which users must agree to the new terms – or be cut off from the app. After receiving a preponderance of media coverage and consumer pushback, WhatsApp decided to delay the cutoff to May 15th.
"We’re now moving back the date on which people will be asked to review and accept the terms," said WhatsApp on a <a href="https://blog.whatsapp.com/giving-more-time-for-our-recent-update">blog post</a>. "No one will have their account suspended or deleted on February 8th. We're also going to do a lot more to clear up the misinformation around how privacy and security works on WhatsApp. We’ll then go to people gradually to review the policy at their own pace before new business options are available on May 15th."
To suggest that these changes are controversial would be an understatement. And yet, this is par for the course for Facebook, which has struggled to win back trust after its <a href="https://www.theguardian.com/technology/2019/mar/17/the-cambridge-analytica-scandal-changed-the-world-but-it-didnt-change-facebook">widely publicized scandal with Cambridge Analytica</a>. Despite a tarnished reputation, it continues to be the largest social media platform in the world with over 2.5 billion monthly users. Still, the awareness around Facebook’s mishandling of personal data has drawn the ire and scorn of many users.
<h3>From WhatsApp to… where?</h3>
When news spread about WhatsApp and their proposed policy changes, users started jumping ship in droves.
While the social messaging market is relatively mature, only a handful of platforms have elevated their brand awareness to the level of WhatsApp. More importantly, just a few have touted their emphasis on securing personal data while remaining open and accessible.
One popular destination for the WhatsApp exodus was <a href="https://telegram.org/">Telegram</a> – a cloud-based mobile and desktop messaging app with a focus on security and speed. Their CEO reported <a href="https://www.deccanherald.com/business/business-news/telegram-chief-reports-25-million-new-users-in-three-days-938314.html">25 million new users in three days</a>, which was a groundswell of activations for the company. It's worth noting that Telegram has refused to hand over encryption keys in several countries to protect user data, demonstrating their commitment to data privacy.
While Telegram and other niche platforms like Discord and Tox were beneficiaries, the real gold rush came after tech mogul <a href="https://economictimes.indiatimes.com/tech/tech-bytes/another-signal-gains-after-elon-musks-tweet/articleshow/80234425.cms?from=mdr">Elon Musk tweeted only two words</a>:
“Use Signal.”
By the end of the day, <a href="https://www.howtogeek.com/708916/what-is-signal-and-why-is-everyone-using-it/">Signal</a> – a free privacy-focused messaging and voice app – experienced a massive surge of more than 42 million new users.
<img src="https://cmscritic.com/ms-content/uploads/2021/02/elon-musk-use-signal-tweet.jpg" alt="Screenshot of Elon Musk's Tweet about Signal" />
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<h3>A strong Signal for messaging</h3>
Once a lesser-known contender in the messaging market, Signal became the hottest app on the planet – and the preferred alternative to WhatsApp.
First tweeted about in 2015 by Edward Snowden, Signal is a secure platform with rich features like one-to-one messaging, groups, stickers, photos, file transfers, voice calls, and even video calls. Millions of people use Signal every day to instantaneously send and receive high-fidelity messages for a wide variety of personal and business needs – and as stated, it’s free.
Like WhatsApp, communications on Signal are end-to-end encrypted – meaning only the people in a direct conversation can see the content of their messages. Like Telegram, Signal is so committed to securing user messages that some countries have <a href="https://en.wikipedia.org/wiki/Signal_(software)#:~:text=As%20of%20October%202017%2C%20Signal's,Signal%20was%20blocked%20in%20Iran.">banned it</a>.
<h3>Tapping Twilio for phone numbers</h3>
While Signal offers an alternative to the WhatsApp privacy conundrum, users can further secure their transactions on any messaging platform with some simple strategies.
Like WhatsApp, registering for Signal requires a phone number. But it doesn’t have to be your own phone number – it simply needs to be an active number for receiving a verification code via text message during the account registration process.
<a href="https://www.twilio.com/">Twilio</a>, a cloud-based communications platform, allows you to receive phone calls and SMS messages using their dynamic <a href="https://www.twilio.com/phone-numbers">phone number service</a>. In fact, Twilio powers the new-user verifications for Signal and manages new-user authentication and password resets for WhatsApp – making it an incredibly useful solution for messaging apps and services.
You can purchase a <a href="https://www.twilio.com/phone-numbers">phone number</a> from Twilio to use for Signal for as little as $1/month by creating a Twilio account <a href="https://www.twilio.com/try-twilio">here</a>.
<h3>What’s next for WhatsApp?</h3>
While Facebook still rules the social kingdom, it has clearly plateaued – and continues to bleed existing users. WhatsApp may struggle to find its footing in a fragmented landscape of multi-channel messaging options, especially as remote platforms like <a href="https://www.voxer.com/">Voxer</a> blur the lines between personal and business communications.
Still, it’s too early to tell, and Facebook has billions of dollars – and billions of users – to support more innovation. In a post-Zuckerberg regime, it may very well adapt and evolve, and bring WhatsApp along for the ride.
Twilio has been on a roll lately with multiple <a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/">acquisitions</a>. While it may see lower user activity on WhatsApp, the spike in Signal downloads might offset that lost usage revenue. Regardless, they appear to have positioned themselves as an indispensable part of the social messaging landscape and the foundation for digital communications in 2021 and beyond.
<h3>About Signal</h3>
Privacy is possible. Signal Messenger makes it easy. At <a href="https://signal.org/">Signal</a>, the goal is to develop open-source privacy technology that protects privacy rights, promotes free expression, and enables secure global communication. Signal believes that private messaging should be simple and ubiquitous, combining state-of-the-art security and end-to-end encryption with the features that users expect in a modern messaging application. Millions of people use Signal every day to speak freely, and a growing list of organizations have integrated the open-source Signal Protocol into messaging platforms that support billions of users.
<h3>About Twilio</h3>
<a href="https://www.twilio.com/">Twilio</a> is a cloud communication company that powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. They take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent &amp; complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans.

Signal Gains 42 Million Users Fleeing WhatsApp, Facebook Over Privacy Policy

Image of the Signal app interface on a mobile phone

<a href="https://www.bloomreach.com/en">Bloomreach</a>, a leading Digital Experience Platform (DXP), has announced their acquisition of <a href="http://www.exponea.com/">Exponea</a>, a Customer Data and Experience Platform (CDXP). This news comes just months after both companies publicized a <a href="https://www.cmscritic.com/bloomreach-and-exponea-announce-strategic-partnership-to-energize-digital-commerce-experiences/">formal strategic partnership</a>.
With the acquisition, Bloomreach could very well become the next SaaS “unicorn” of the digital experience stack, integrating their market-leading e-commerce capabilities with Exponea’s best-in-class customer data (CDP) and marketing automation platform. This combination has the potential to accelerate the creation, personalization, and optimization of powerful commerce experiences – and drive rapid growth for both B2C and B2B brands.
The last two weeks have seen a dramatic news cycle from across the DXP stack, with major investment announcements from industry leaders like <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">Sitecore</a>. As Covid-fueled digital transformation continues to drive market activity, companies are leveraging billions to fund their expansion strategies. To support the acquisition of Exponea, Bloomreach also announced an investment of $150 million from Sixth Street Growth.
“We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalize on their market-leading platform,” said Michael McGinn, Partner at Sixth Street and co-head of Sixth Street Growth. “Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector.”
The investment from Sixth Street Growth will also fuel the ongoing growth of Bloomreach’s digital commerce experience platform. Bloomreach Experience Platform (<a href="https://www.bloomreach.com/en/products/bloomreach-experience">brX</a>) drives over $200 billion in digital commerce experiences across many of the world’s largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K.
<h3 id="from-partnership-to-acquisition">From partnership to acquisition</h3>
As noted, Bloomreach and Exponea had only recently announced a strategic partnership – a calculated first step towards integrating the companies. By working with a shared customer base, it’s fair to say that the alliance served as a testing ground for combining Bloomreach’s rich catalog of DXP capabilities with Exponea’s customer-centric approach to unifying data.
As digital technologies evolve at an accelerated pace, enterprise organizations are doubling down on solutions that enhance the value of data. While third-party platforms will continue to have a role in every ecosystem, brands are struggling to stitch together multiple solutions with manual effort – and falling behind. By integrating the digital experience and customer data layers, businesses will have greater control over personalizing and optimizing the customer experience.
The combination of Bloomreach and Exponea will deliver the market’s only true commerce experience platform, unifying the full spectrum of customer and product data. Bloomreach’s real-time, AI-based recommendations and actions will allow clients to drive purchases and enhance loyalty, while Exponea’s customer data capabilities will augment relevance and improve performance. Further, Exponea’s leadership in consumer data, privacy, and security will ensure that customers can securely access and manage this powerful integration of data.
For information on how Exponea’s data privacy will be handled post-acquisition, click <a href="https://exponea.com/legal/data-privacy/">here</a>.
<h3 id="what-s-next-for-bloomreach">What’s next for Bloomreach?</h3>
DXP is on fire – and the Covid-19 pandemic was the match. As companies and brands pivoted towards digital at a breakneck pace, technology providers were crushed under the weight of a decade of transformation.
Consolidation continues to be a core strategy: in the past six months alone, <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">Hyland acquired Alfresco</a>, <a href="https://www.cmscritic.com/twilio-acquires-segment-for-3-2b-adds-market-leading-cdp-for-building-data-driven-apps/">Twilio acquired Segment</a>, and most recently, <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/">Episerver acquired Optimizely</a>. Meanwhile, enterprise DXP providers such as <a href="https://www.cmscritic.com/acquia-digital-commerce-unifies-data-content-commerce-and-digital-merchandising/">Acquia</a> and <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">Sitecore</a> released major new products and services. While acquisition is key, many leading DXP platforms (along with CMS, CRM, and more) are investing in innovation to compete beyond 2021.
With competition getting so fierce – particularly amongst enterprise players – Bloomreach is exerting more dominance in the e-commerce category. However, while other DXP and CMS platforms pose a threat to market share, one of the biggest existential challengers is <a href="https://www.amazon.com/">Amazon</a>.
By combining capabilities, Bloomreach and Exponea are continuing to fortify the beachhead against the world’s largest online retailer – and enabling brands to shape their e-commerce strategy to compete more effectively. This could give them a significant edge in the coming years, especially as Jeff Bezos steps down and Andy Jassy, the head of AWS, <a href="https://www.cnbc.com/video/2021/02/02/andy-jassy-to-become-amazon-ceo-jeff-bezos-to-become-executive-chairman.html">takes the reins as Amazon’s new CEO</a>.
“Incredible e-commerce experiences happen when we reach a customer with exactly the right product at the right time on the right channel, and that requires a deep understanding of products and people which hasn’t been possible until now,” explained Raj De Datta, CEO, Bloomreach. “The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion-dollar market that is expanding quickly. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”
<h3 id="about-bloomreach">About Bloomreach</h3>
<a href="https://www.bloomreach.com/en">Bloomreach</a> is a digital experience enhancement platform that enables highly personalized digital experiences for retailers, banks, distributors, manufacturers, public service agencies and other enterprises. It powers brands representing 25% of US and UK e-commerce. Its flagship product, brX, is a digital experience platform built specifically for brands, retailers, and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising, and personalization in one flexible, API-first next-generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer.
<h3 id="about-exponea">About Exponea</h3>
<a href="https://exponea.com/">Exponea</a> is a Customer Data and Experience Platform (CDXP) that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Built from the ground up (i.e. no acquisitions) for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results.
<h3 id="about-sixth-street">About Sixth Street</h3>
Sixth Street is a global investment firm with over $50 billion in assets under management and committed capital. Sixth Street Growth is the firm’s dedicated platform for making customized, non-control private investments in growth-oriented companies. The Sixth Street Growth team partners with companies and management teams to provide bespoke, accretive financing solutions that often fall between traditional growth equity and commercial debt. Sixth Street has invested over $4 billion in more than 40 companies in its growth investing strategy since inception. Select current and past representative Sixth Street Growth investments include Airbnb, AvidXchange, AvePoint, Gainsight, and MDLive.

Bloomreach Acquires Exponea, Secures $150M Investment to Power E-Commerce SaaS Expansion

Fresh off the acquisition of Optimizely last September, Episerver – a leading content management and digital experience platform – has announced that it will rebrand its entire organization under the Optimizely name.
Episerver’s move follows a string of jaw-dropping news from the top of the CMS and DXP industry. In the last two weeks alone, Sitecore <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">announced</a> that it had secured $1.2 billion in capital investment aimed at accelerating their growth and innovation. Just a few days later, Acquia introduced its <a href="https://www.cmscritic.com/acquia-digital-commerce-unifies-data-content-commerce-and-digital-merchandising/">Acquia Digital Commerce</a> platform, the latest in a line of new products and partnerships that are driving their market expansion.
As a leader on the <a href="https://www.episerver.com/reports/gartner-magic-quadrant-for-digital-experience-platforms">Gartner Magic Quadrant for Digital Experience Platforms</a>, Episerver is already well-positioned within the DXP landscape. However, the acquisition of Optimizely has launched a new direction for the company, elevating “Optimization as a Service” to the forefront of their product and service stack.
While it’s not uncommon for companies to change their name after a merger or acquisition, this is a bold move for Episerver. By adopting the Optimizely brand, they are changing the narrative and focusing on web targeting, testing, and recommendations to help power – and optimize – the customer experience.
<h3>The reason behind Episerver’s decision</h3>
Episerver’s roots date back to 1994. What began as web-based electronic mail system has evolved into a connected, multi-faceted platform that includes CMS, Commerce, and DXP. Over the years, they have acquired multiple technologies in an effort to expand their ecosystem and enhance the value of their offerings. This includes <a href="https://www.episerver.com/company/press-room/episerver-acquires-omnichannel-personalization-vendor-peerius">Peerius</a> in 2016, a UK-based commerce personalization company, and most recently Optimizely.
Episerver has certainly established its brand on a global stage, competing with the likes of <a href="https://www.adobe.com/marketing/experience-manager.html">Adobe</a>, <a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">Acquia</a>, and <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">Sitecore</a>. But with such a long and storied rise to market leadership, why change their name?
In a statement from the company, Episerver says that it conducted thorough research with customers, partners, and industry leaders to gauge their overall brand perception. This led to the decision to adopt the Optimizely brand, which aligned more intently with their vision.
<img style="max-width:600px" src="https://cmscritic.com/ms-content/uploads/2021/01/gartner-magic-quadrant-for-digital-experience-platforms-2021.png" alt="Gartner Magic Quadrant for Digital Experience Platforms-2021" />
<h3></h3>
<h3>Positioning for greater competition</h3>
While Gartner’s Magic Quadrant for DXPs remains relatively trim, the crowd has thickened in 2020. With players like Salesforce and SAP entering the fray by offering more complete solutions, traditional CMS platforms are struggling to find footing and compete at the enterprise level.
While the move away from monolithic services to custom stacks is still the general trend, leading brands and organizations are in pursuit of personalization – and hungry for real solutions. As CRM platforms like Salesforce and Hubspot bring CMS into their portfolios, stalwarts like Episerver are facing increased pressure to expand their capabilities in new directions.
The Optimizely acquisition gives Episerver an edge in the personalization category, allowing them to deliver on the promise of a truly complete digital experience platform for testing and optimization. This is reinforced by their concept of <a href="https://www.episerver.com/products/capabilities/optimization-as-a-service">Optimization-as-a-Service</a>, which combines the best attributes of targeting, testing, and recommendations from both <a href="https://www.optimizely.com/platform/experimentation/">Optimizely Web</a> and <a href="https://www.episerver.com/products/capabilities/web-content-recommendations">Episerver Content Recommendations</a>.
“We believe that every experience can and should be optimized,” says Alex Atzberger, CEO of Episerver. “We all know the real work only starts when the site or digital experience goes live. Optimizely’s name captures this ambition.”
<h3>What does the change mean for Episerver?</h3>
The new Optimizely aims to deliver the most modern digital experience platform with headless CMS and commerce, experimentation, AI-driven recommendations, and many other market-leading digital experience components. As part of their mission, they endeavor to remove the “guesswork” and “gut decisions” from optimization, replacing it with data-driven insights.
“Digital experience is a journey without a finish line,” says Atzberger. “Ultimately, our customers want to innovate and use data to confidentially create and optimize every customer experience based on actual outcomes. The Optimizely brand very much galvanizes this vision and uniquely positions us to define the future of the DXP market.”
Bringing together robust capabilities for data, content, commerce, and optimization, Optimizely empowers brands to unlock behavior-based decision-making, confident creation, and outsized outcomes. Optimizely now offers an even more robust combination of user and site-level data, tied with omnichannel experimentation insights – giving marketers, merchandisers, and developers the advanced analytics they need to understand what is happening in each experience as well as how to continually optimize it.
“We’re pleased to see Episerver make the shift to become known as Optimizely, elevating an already well-known brand with a benefit to create, connect and optimize the customer experience across a growing number of digital channels. This move represents a differentiator for the company in the digital experience market,” said Marci Maddox, Research Director, Digital Experience Strategies, IDC. “The value optimization brings to the digital experience is often underestimated, and the new Optimizely brand gives the company an opportunity to marry creative personalization with data-driven optimization techniques. The digital experience services market is evolving quickly, and there is a significant opportunity for Optimizely to be a leader in the space with its data-driven approach to optimizing every experience along the customer journey.”
In 2020, Episerver and Optimizely recorded double-digit revenue growth, supporting go-lives for more than 250 customer including Microsoft, Atlassian, KLM, and the Wall Street Journal. The fourth quarter marked accelerated growth for both companies and their DXP offerings in particular, with Optimizely B2B Commerce Cloud and Content Cloud seeing more than 20% growth. The new Optimizely plans to hire 40+ new employees per month through the first half of 2021 to fuel their continued growth.
<h3>What’s next for Optimizely and the DXP Industry</h3>
There’s no question about it: change and consolidation are rampant in the upper echelon of the CMS and DXP marketplace. In an increasingly digital world that’s been forced to transform throughout the Covid-19 pandemic, opportunities are abundant – but competition is fierce. The winners will be able to offer more completeness of vision, not just single products or solutions. This is where Episerver and Optimizely have excelled and will continue to do so as a combined force.
While Episerver has strong awareness and a solid heritage, adopting the Optimizely name might be one of their smartest moves yet. It’s still a slick, up-and-coming brand that’s certain to give the aging CMS a shot in the arm – and allow them to shape the future of the digital customer experience.
<h3>About Optimizely (Episerver)</h3>
<a href="http://www.optimizely.com/">Optimizely</a> (Episerver) is on a mission to help people unlock their digital potential. With their leading digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM, and Mazda, enrich their customer lifetime value, increase revenue and grow their brands.

Episerver Rebrands as Optimizely Following Acquisition

Image showing Episerver turning to Optimizely

This week was full of surprises from some big DXP players. A couple of days ago, Sitecore <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">announced</a> that it received $1.2 billion in capital investment to accelerate growth. Now, <a href="https://www.acquia.com/">Acquia</a> dropped another bomb by announcing <a href="https://www.acquia.com/why-acquia/acquia-digital-commerce">Acquia Digital Commerce</a>, which brings together Lucidworks' advanced AI-Driven personalization and recommendations with commercetools' headless commerce. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint.
After <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-majority-investment-vista-equity-partners">receiving a significant investment from Vista Equity Partners</a> last year, Acquia had recently <a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">launched its Acquia Open Digital Experience Platform</a> in July. With its new DXP, Acquia further leveraged the power of open-source Drupal CMS capabilities. The Acquia Open DXP comprises both the Acquia Marketing Cloud and Acquia Drupal Cloud and integrates their acquired technologies – including AgilOne, Mautic, and Cohesion – with their existing core. This integration aimed to bring marketers and developers together with an easy-to-use platform.
<img src="https://cmscritic.com/ms-content/uploads/2021/01/acquia-dxp.png" alt="Image of diagrams of Acquia Drupal Cloud and Acquia Marketing Cloud" />
Now, together with partners <a href="https://commercetools.com/">commercetools</a> and <a href="http://lucidworks.com/">Lucidworks</a>, Acquia has built Acquia Digital Commerce, creating yet another successful integration. While Acquia Open Digital Platform brought marketers and developers together, Acquia Digital Commerce seeks to make the commerce experience more personalized and user-friendly.
According to <a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing">McKinsey</a>, over 75% of U.S. consumers have changed shopping behavior and switched to new brands during the COVID-19 pandemic. Many have shifted to digital channels permanently. Using Acquia CDP's customer data profiles and advanced segmentation, retailers can gain a deeper understanding of new and existing customers – and serve up personalized, shoppable, content-driven commerce experiences with Acquia Digital Commerce. These experiences, combined with intelligent promotions, increase conversions and improve customer lifetime value (LTV).
"As retailers adjust to a hybrid of in-person and online commerce shopping behaviors, solutions like Acquia Digital Commerce become even more valuable," said Kevin Cochrane, SVP of product marketing at Acquia. "By understanding customer segments and serving the right content and products at the right time on the right channel, retailers can reach customers with personal experiences that drive revenue.”
<h3>Acquia Digital Commerce</h3>
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle.
Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform, and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers.
<img src="https://cmscritic.com/ms-content/uploads/2021/01/acquia-lucidworks-commercetools.jpg" alt="Image of Acquia features" />
<figure class="kg-card kg-image-card"></figure>
One of the most valuable features Lucidworks brings to the Acquia DX Alliance is its advanced machine learning capabilities. <a href="https://lucidworks.com/cxc/">Lucidworks CXC</a> utilizes one of the broadest combinations of machine learning techniques in the industry, including NLP, Named Entity Recognition, Deep Learning Sentiment Analysis, self-learning, and relevancy tuning. This allows them to deliver extremely relevant results to users and ensure the system continuously improves based on usage.
According to a <a href="https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works">study</a> of 46,000 shoppers, 73% of consumers use multiple channels during their shopping journey. To provide a successful omnichannel experience for customers, brands need an API-first headless CMS. commercetools' headless commerce platform and API-first framework will give brands flexibility and scalability.
"By leveraging the market-leading solutions offered by commercetools, Acquia, and Lucidworks, retailers can quickly and effectively engage with end-consumers by composing relevant shopping experiences to meet customers on their own terms," said Kelly Goetsch, chief product officer at commercetools. "It's more important than ever to be able to pivot quickly, and our joint solution offers exactly that."
"Omnichannel personalization remains a top priority for brands; however, most companies lack the ability to optimize digital experiences in real-time, leading to missed revenue or loss of potential new customers," said Peter Curran, general manager of digital commerce at Lucidworks. "We're excited to be part of this best-of-breed solution to provide merchandisers and marketers with a single-layer view of all the information they need to make more informed decisions that serve their unique customer base. The value of Lucidworks advanced machine learning capabilities is compounded by Acquia Open DXP and commercetools Commerce Engine, ensuring that customers are maximizing their investments in the digital experience.”
<h3>Creating a community with Acquia DX Alliance</h3>
Along with Acquia Digital Commerce's launch, Acquia also unveiled the <a href="https://www.acquia.com/blog/acquia-dx-alliance-elevating-customer-value-through-open-technology-partnerships">Acquia DX Alliance</a>, the company's open technology partner community, to drive collaboration through an ecosystem of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP. Building a robust technology partner community enables Acquia and its partners to best support rapidly evolving customer needs.
<h3>About Acquia</h3>
<a href="https://www.acquia.com/">Acquia</a> is an open Digital Experience Platform designed to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences. Acquia produces better business outcomes for CX leaders by enabling organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications.
<h3>About commercetools</h3>
commercetools is the world's leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale. commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. More information at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2812013-1&amp;h=3676190503&amp;u=https%3A%2F%2Fcommercetools.com%2F&amp;a=commercetools.com">commercetools.com</a>.
<h3>About Lucidworks</h3>
Lucidworks offers the Connected Experience Cloud (CXC) that captures user signals from every action and applies them to omnichannel digital experiences everywhere. CXC combines the power of search and machine learning to personalize experiences that meet employees' and customers' unique intent. The world’s largest brands, including Lenovo, Morgan Stanley, Red Hat, Reddit, and Cisco Systems rely on Lucidworks’ suite of products to power product discovery, customer service, and knowledge management applications that delight customers and empower employees. Learn more at <a href="http://lucidworks.com/">Lucidworks.com</a>.

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

The last year has seen a number of jaw-dropping moves by CMS and DXP vendors, from strategic acquisitions to major expansions. Yesterday, <a href="https://www.sitecore.com/">Sitecore</a> elevated the noise to a whole new level with the largest martech investment deal ever.
The digital experience platform provider <a href="https://www.sitecore.com/company/news-events/press-releases/2021/01/sitecore-embarks-on-1_2b-investment-plan-to-accelerate-growth">announced</a> that it received backing on $1.2 billion in capital investment – just five months after <a href="https://www.cmscritic.com/sitecore-names-steve-tzikakis-as-chief-executive-officer/">Steve Tzikakis</a> took the reins as CEO.
While the announcement was relatively soft on specifics, Sitecore did say that the investment would be focused on accelerating product innovation, doubling their go-to-market presence, expanding their team, growing their global footprint, and launching a brand campaign.
One thing we do know is that Sitecore appears to be well-positioned for growth, achieving record revenues over the last three quarters. Much of this can be attributed to accelerated demand for digital transformation due to the pandemic. According to <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever">McKinsey</a>, the industry jumped years ahead in consumer and business adoption of digital in just a matter of weeks. This has created numerous opportunities in the eCommerce, web, mobile, and digital experience categories.
“An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, Sitecore's CEO. “As companies and consumers search for more seamless ways to communicate, coordinate, and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”
There's no question that Covid-19 forced businesses to shift their focus to digital. Sitecore has already been very agile in responding to these unprecedented market shifts, investing heavily in the transformation of their products and services. Less than 6 months ago, Sitecore pushed a <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">major release to its flagship products</a> – Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10 – with the main goal of bringing marketing and IT teams together and allowing them to work more efficiently.
“Global Markets today are undergoing monumental shifts, and the need for digital experiences that fabricate and define Human Connections are becoming more important,” <a href="https://www.linkedin.com/posts/tzikakis_today-is-a-very-special-day-on-my-journey-activity-6706590350095523840-ndmi">said</a> Tzikakis, when he joined Sitecore. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer-centric DNA.”
With Tzikakis at the helm, Sitecore has focused its strategy on expanding global reach and elevating brand awareness. This $1.2 billion investment is a testament to their growing momentum, as well as their confidence around market demand for their products and services. With increasing competition up and down the stack, this news is a clear signal that we can expect more innovation from the DXP leader in the months and years to come.
<h3 id="about-sitecore">About Sitecore</h3>
Sitecore delivers a digital experience platform (DXP) that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Announces $1.2B Investment to Accelerate Growth

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If you asked today’s web designers which wireframing or prototyping tool is best, you’re likely to get a few different answers. Well, maybe more than a few.As you might have guessed, there are plenty of choices out there: free tools, SaaS apps, and even some that aren’t purpose-built for the job (think <a target="_blank" href="https://www.microsoft.com/en-us/microsoft-365/powerpoint">PowerPoint</a>). With so many options to choose from, it may prove challenging to find a single tool that meets your needs.While most platforms offer similar features, few bring the entire design process into a unified experience. That’s where UXPin is changing the game. In this review, we’ll explore the benefits of their all-in-one wireframing and prototyping tool, which offers some slick, integrated capabilities – and is designed to work across every device.<h3>Wireframing and prototyping: what’s the difference?</h3>Building a website or mobile app without wireframes is like building a house without blueprints. Wireframes save significant time in the design process and help bring ideas and concepts into laser focus.But what exactly is a wireframe? Quite simply, it’s a low-fidelity “skeleton” of a website. Wireframes show the general layout of web pages, the elements on those pages, and the size and placement of those elements. Since it is meant to convey a website’s architecture, it is intentionally devoid of any colors or graphics.Wireframes are lightweight and fast to produce, allowing for ample design thinking, lean UX development, and iterative feedback. A lot of designers still start their wireframing on paper, sketching out digital components and entities in the most analog way.Prototypes, on the other hand, are medium-to-high fidelity views of a website or application. They offer more detail, showcasing visual elements such as colors, graphics, and font types. In essence, a prototype is a preview of what a working website or mobile application will look like to a user.<h3>A brief history of wireframes and prototypes</h3>Wireframes and prototypes have certainly been around the block. Wireframing has its roots in magazine mockups for galleys and layouts, while prototyping evolved from software product development with visual UI requirements – and a need for rapid testing and feedback.While wireframes are elemental in nature – using simple shapes and objects to detail the flow and structure – designers have often relied on different tools when moving into prototyping. The first ones emerged in the 1980s with <a target="_blank" href="https://www.adobe.com/products/illustrator.html">Adobe Illustrator</a>, <a target="_blank" href="https://www.adobe.com/products/photoshop.html">Photoshop</a>, and <a target="_blank" href="https://www.microsoft.com/en-us/microsoft-365/visio/flowchart-software/">Microsoft Visio</a>.But it wasn’t until IBM introduced RAD (Rapid Application Development) in the 90s that the concept of minimum viable prototypes (MVPs) took off – and so did the focus on design experience. By the early 2000s, <a target="_blank" href="https://www.omnigroup.com/omnigraffle/">Omnigraffle</a>, <a target="_blank" href="https://www.gliffy.com/">Gliffy</a>, and <a target="_blank" href="https://balsamiq.com/">Balsamiq</a> were changing the way designers think about wireframing and prototyping by giving them more options to choose from. By 2010, UXPin and other solutions were hitting the market. The rest, as they say, is history.<h3>What is UXPin?</h3>UXPin is a comprehensive cloud-based design prototyping tool that works on any operating system. It brings developers and designers together even if they use Mac and Windows – because UXPin is fully powered by the cloud.With UXPin, you can move seamlessly through every phase of your project – from low-fidelity wireframes to high-fidelity prototypes – with access to rich features like interactive elements and animations. In addition, UXPin allows you to add conditional interactions, variables, and expressions to get your prototypes closer to real, coded apps.One of the best things about UXPin is that it's designed with both individual designers and teams in mind. It's flexible enough for a freelancer working on their own – or a squad collaborating to develop new products or experiences. UXPin offers some dynamite capabilities for enterprise customers to manage their teams and libraries with advanced permissions, making it an awesome platform for an ecosystem of users.<h3>Features</h3>Components<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-components.jpg" />Components save you plenty of time by minimizing repetitive and tedious work – allowing you to reuse existing parts across your designs. A button, a footer, an icon, or even a cell in a table can be a Component. UXPin comes with a handy library of pre-made components, but it also allows you to create your own components. You can also share them across your projects through UXPin’s Design System Libraries.Built-in Design Libraries<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-expressions.jpg" />Apart from your own libraries, UXPin offers built-in iOS, Material Design, Bootstrap, Foundation, and User Flows libraries – each with interactive elements, colors, text styles, and icons.Design system libraries are the place for shared design patterns (such as colors, text styles, assets, and Components) that allow teams to build high quality, consistent prototypes. This empowers users to save time while keeping projects steadily on-brand. With DS libraries, you can also create a fully-documented Design System.Data For a lot of designers, Lorem Ipsum is still a go-to placeholder for text. Still, for some projects, Latin copy isn't preferable – even at the mockup stage.Another great feature of UXPin is that enables users to add real content to their wireframes and prototypes using the <a target="_blank" href="https://www.uxpin.com/studio/blog/replace-lorem-ipsum-with-real-data/">Data</a> feature. Upload JSON, CSV or URLs and demo a prototype that's even closer to the finished product. If you're early in the process and want to use filler for placement, UXPin also has a database of placeholder components, from mock names to dummy credit card numbers.One other notable feature is stock photography. Most platforms don't provide direct access to image libraries, which can be essential to developing a finished prototype. UXPin lets you upload photos directly from their partner, <a target="_blank" href="https://unsplash.com/">Unsplash</a>. This integration may seem like a small thing, but it can accelerate the entire design process from idea to execution by enabling users to work fluidly in a single, unified platform.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxoin-unsplash-integration.gif" />Make Your Designs Interactive Once you build the static version of your prototype, you can use states to add interactive elements such as text fields, checkboxes, and radio buttons.In UXPin, each element can have several states with a different set of properties and interactions. For example, you’ll be able to create a single button that has a default, hover, active and disabled state – and then switch between these states once a specific action is triggered. States also let you build complex components like drop-down menus or navigations.For each state, you can determine an alternative set of properties. In the case of a button, it could be a different fill and content. The important fact is that you’ll still have the same elements, just with various styling options.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-element-states.gif" />Import from Sketch One cool feature of UXPin is its ability to import from <a target="_blank" href="https://www.sketch.com/">Sketch</a>, which is an incredibly popular design tool. It seems like the UXPin team really understands the value that other applications play in the design ecosystem, and they’ve made it easier to build meaningful connections.Importing designs from Sketch to UXPin is just a simple drag-and-drop. UXPin keeps all of your layers intact, so you can pick up exactly where you left off and turn them into fully interactive online prototypes.Easy Collaboration UXPin is a cloud-based tool that works on any operating system – so you and your teammates can collaborate in real-time. As we've already mentioned, it effectively "unites" designers and developers, even if they use Mac and Windows systems. You can even take your collaboration to the next level with in-app commenting, allowing you to tag your teammates in comments and keep them in the loop when you're working on the same prototype.You can also make the most of your collaborative design process and invite your team, stakeholders, and reviewers to work with you. It's incredibly simple to set their permissions via User Management and control what they can see and do.Preview Designs on Mobile With the UXPin Mirror app, you can effortlessly preview your prototypes on mobile devices to see how they look and behave. As you make changes in the editor, the prototype on your mobile device will update on the fly.Another nifty feature: you can download the UXPin app from <a target="_blank" href="https://play.google.com/store/apps/details?id=com.uxpin.mirror">Google Play</a> or <a target="_blank" href="https://itunes.apple.com/us/app/uxpin-mirror/id1446596008?ls=1&amp;mt=8">App Store</a> and see exactly how your designs look on mobile devices.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-preview.png" /><h3>Pricing</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-pricing-annual.jpg" />UXPin offers two types of pricing: monthly and annual. There are four tiers:Basic Plan Get everything you’ll need for wireframing and prototyping, including animations, interactions, and states. Basic also offers:<ul><li>Version history for saving iterations of your designs and retrieving them at will.</li><li>Export function for moving your designs to PDF, PNG, and HTML.</li><li>Stakeholder approval for sharing your prototypes with your team or customers, gathering feedback, and obtaining the all-important "OK" to proceed.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-custom-workflows.png" /><ul><li>Comments and assignments for keeping your team and stakeholders connected around feedback and assigning specific tasks.</li><li>Password-protected views for securing your prototypes with a password.</li></ul>The Basic Plan is $24 per month but offers a discounted rate of $13 per month with an annual plan.Advanced Everything from the Basic plan, plus:<ul><li>Contextual documentation to set up guidelines or leave notes – and pin them to specific elements on your prototype.</li><li>Conditional logic for setting rules around custom interactions.</li><li>Expressions, which use Javascript to create computational components like shopping carts or validate user inputs such as emails.</li><li>Variables that dynamically update text elements, capture data from inputs, or store user preferences for later use on your prototype.</li></ul>The Advanced Plan is $39 per month. But like the Basic Plan, it offers a discounted rate of $29 per month with an annual plan.Professional Everything from the Advanced Plan, plus:<ul><li>Design systems: package your design, code, and other elements to create reusable Components and style guides.</li><li>Roles &amp; permissions: define what team members can do and what projects they have access to. Each team member has one role – “creator”, “manager”, “owner”, or “collaborator” – and you can control the state and privileges.</li><li>Priority support: get help when you need it via email, phone, or Zoom.</li><li>Advanced security: trust that anything you design is securely encrypted and fully backed-up by UXPin.</li></ul>The Professional Plan is $89 per month with a discount to $69 per month with an annual plan.Enterprise UXPin’s Enterprise plan is perfect for large organizations with dedicated design teams and product development squads. Used by Fortune 500 companies, Enterprise provides unlimited users, unlimited design systems, and advanced security – all of which allows you to facilitate the design process at scale.The Enterprise Plan has custom pricing based on the size and needs of your organization.<h3>Conclusion</h3>UXPin really earns the “UX” part of its name by focusing on the user experience. It’s the perfect blend of features for both wireframing and prototyping, and it brings team collaboration to the next level by working across platforms and operating systems. It definitely feels like an enterprise-grade product, but it’s also a solid tool for freelancers with its affordable Basic Plan.If you’re curious how UXPin stacks up against their competition, check out their “tale of the tape” comparison on their website. They proudly display how they rate against other similar platforms such as Figma, Invision, Framer, Adobe XD, Sketch, Axure, Balsamiq, Zeplin, Marvel App, and Proto.io. They even provide a <a target="_blank" href="https://get.uxpin.com/uxpin-vs-sketch/">checklist of differences</a>.One of the biggest advantages of UXPin is that it’s cloud-based. This allows users to design, prototype, and test ideas together – whenever, wherever. This is a big advantage over Sketch (for example), which only works on macOS. Someone using a Windows system can’t use Sketch, nor do they have access to files sent by other team members using it. Still, with Sketch being such a popular design tool, UXPin lets you import Sketch files and templates directly into their app – so you can get the best of both worlds.There is one con with UXPin: as a SaaS product, you’re on the hook to pay in perpetuity. With tools like Sketch, you only pay for the product once and renew when you’d like to upgrade. Your files belong to you – and aren’t locked into a third-party system. But what if you want to cancel your UXPin subscription? Well, if you want to maintain your libraries and components, you’ll need to “park your account” and keep an active profile. That costs $5 per month and only lets you preview your projects or export them. You can reactivate at any time, but it might be worth considering when you decide to sign up.If you’d like to see some examples of projects done with UXPin, they have a prototype showcase: <a target="_blank" href="https://showcase.uxpin.com/">https://showcase.uxpin.com/</a>You can also <a target="_blank" href="https://www.uxpin.com/sign-up">try UXPin for free</a> for 14 days without a credit card. You’ll be limited to 2 projects, but it’s still a great way to take it for a test drive and experience it yourself as a user.<h3>About UXPin</h3><a target="_blank" href="https://www.uxpin.com/">UXPin</a> is a design platform that for building mockups and wireframes, interactive prototypes, UX document creation, and collaborating with both design and development teams. Features include variables, conditional interactions, expressions, interactive states, and a data generator integrated with Unsplash to get free stock photos directly in UXPin.Unlike in other image-based design tools, anything you create in UXPin is based on html, css and js code. Since it's the same technology developers will work with, their code will match your design perfectly.Why code-based design? Since 2010, UXPin has been on a mission to enable the best user experiences by merging design and engineering into one world of better, faster product development.

UXPin Review: Elevate Design with All-in-one Prototyping and Wireframing

Hackers love websites. Maybe that's overstating the obvious, but in today's hyperconnected digital world, it can't be understated. <a target="_blank" href="https://www.webarxsecurity.com/website-hacking-statistics-2018-february/">According to McAfee</a>, hackers produce 300,000 new pieces of malware daily – and on average, 30,000 new websites are hacked every single day.The fact is, websites are easy targets. Not only are they abundant, but they're frequently built using open source technologies – meaning they're littered with holes that can be easily exploited.Most website owners have no idea how vulnerable they are until they've been hit. And with hackers sinking their teeth into financial data, patient records, IP, and more, a single breach can significantly damage a brand or even sink a business.While <a target="_blank" href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/">WordPress</a>, Joomla, and <a target="_blank" href="https://www.cmscritic.com/drupal-8-8-0-released/">Drupal</a> continue to own the open-source content management (CMS) market, they also represent the largest collection of security vulnerabilities. In fact, according to the 2020 <a target="_blank" href="https://www.dimensiondata.com/en-gb/insights/global-threat-intelligence-report-2020">Global Threat Intelligence Report</a> from Dimension Data, almost 20% of all website attacks targeted these platforms – with WordPress owning the lion's share.Regardless of what software you're using, web security can feel like a never-ending game of "hide and seek." Hackers find holes in both modern and legacy web applications, and developers scramble to patch them as soon as possible – and the cycle repeats. But the biggest vulnerabilities often exist in layers that website owners take for granted like HTML5, Single Page Applications (SPA), and even password-protected web assets.The sharks are always circling. That's why security has become an essential part of any serious website or web application strategy. Historically, this required an expensive, multi-layered approach, combining both hardware and professional services. But now, you can automate your security processes with Netsparker: a powerful yet easy-to-use solution that's purpose-built for websites and web applications.In this review, we'll take a deeper look at Netsparker and how it can help website admins identify weak spots in their service. We'll tour its crawling and scanning tools and how it's designed to help maintain governance with domains, certificates, compliance, and more – so you can stay one step ahead of the threats.<h3>What is Netsparker?</h3>Netsparker is an automated yet fully configurable Enterprise DAST (Dynamic Application Security Testing) utility that enables you to scan websites, web applications, and web services to identify security flaws. Netsparker can scan all types of web apps – regardless of the platform or language they're built with – making it incredibly extensible.Netsparker operates on what they call "Proof-Based Scanning," which automatically verifies detected vulnerabilities and confirms whether they're false positives by exploiting them in a safe, read-only manner. Here's a video overview of how it works:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=uF9eGAfBh8A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/uF9eGAfBh8A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure>With Netsparker's scanning technology and automatic verification, you don't have to be a seasoned security professional to conduct thorough scans. You always know which results are actionable issues and not false positives, so you can prioritize your response.Netsparker is designed with productivity in mind. For example, you can send notifications and automatically assign vulnerabilities to developers, allowing you to patch web applications in real-time to maintain security. Bypassing expensive SecOps staff also means you save time and money on conducting regular scans, letting the cybersecurity pros focus on more complex issues.<img src="https://cmscritic.com/ms-content/uploads/2023/08/eliminate-the-uncertainty-of-false-positives.png" /><h3>Features</h3>There are a lot of security utilities on the market, but few that make vulnerability scanning at the web layer as streamlined as Netsparker. Not only is it easy to navigate and manage, but it gives both an individual user and an enterprise team access to integrated data and insights. We'll talk more about that when we cover Netsparker's product editions, but their central repository is one of the features that sets it apart within the cybersecurity landscape.First, let's cover some of the core capabilities that really stand out.Dashboard Security data can get complex – and fast. But this is where Netsparker really shines. With their visual dashboard, you get a holistic snapshot of your websites, scans, and active vulnerabilities in a single window. Intuitive graphs allow your team to track the severity of threats, assess your overall threat level, and automatically categorize the nature of your vulnerabilities from low to critical.<img src="https://cmscritic.com/ms-content/uploads/2023/08/netsparker-featured-image.png" />From the dashboard, you can also manage permissions for your users and groups, as well as assign team members to specific security tasks or establish security policies for your organization.Proof-Based Scanning™ As previously mentioned, Netsparker’s "Proof-Based Scanning" safely exploits any found vulnerabilities and automatically creates a proof-of-exploit or proof-of-concept to validate that it's real – and not a false positive. The process is further streamlined with automated notifications that assign vulnerabilities to developers, and patch web application firewalls in real-time to help maintain security.Vulnerability Scanning Identifying vulnerabilities is the most important mission for any web vulnerability scanner. Netsparker can spot all types of web application vulnerabilities, including multiple variants of the most common weaknesses such as <a target="_blank" href="https://www.netsparker.com/blog/web-security/sql-injection-cheat-sheet/">SQL injection</a> and <a target="_blank" href="https://www.netsparker.com/blog/web-security/cross-site-scripting-xss/">cross-site scripting (XSS)</a>. Most direct-impact vulnerabilities are also automatically confirmed, so you can be confident that these results are not false positives.Vulnerability Details and Reporting<img src="https://cmscritic.com/ms-content/uploads/2023/08/blind_sql_injection.png" />Every vulnerability uncovered by Netsparker is accompanied by detailed reporting that helps security teams and developers to not only fix issues but understand them. Vulnerabilities are also automatically tagged with a security severity level, denoting the potential damage they can do – and the urgency required to fix them.While Netsparker offers a number of out-of-the-box reports with different visualization options, you can also render your own custom report templates. Additionally, you can generate compliance reports that cover ISO27001, HIPAA, and other critical regulatory benchmarks – and you can have your PCI DSS reports <a target="_blank" href="https://www.netsparker.com/pci-vulnerability-scan/">validated by third-party entities</a> to ensure governance requirements.Armed with rich, in-depth information and remediation guidance, your experts can eliminate the root causes of vulnerabilities, write more secure code in the future, and meet fierce compliance with dynamic reporting.Built-In Assessment Tools<img src="https://cmscritic.com/ms-content/uploads/2023/08/http_request_builder.png" />To help teams optimize scanning and manual testing, Netsparker features a number of advanced web security tools that work with modern and legacy web languages and technologies.<ul><li>HTTP Request Builder: You can use the <a target="_blank" href="https://www.netsparker.com/blog/docs-and-faqs/http-request-builder-penetration-testing-tool/">HTTP Request Builder</a> to create your own HTTP requests and modify imported requests. This is extremely useful for performing manual vulnerability assessments and troubleshooting complex issues like identifying logical vulnerabilities.</li><li>Encoding and Decoding Tools: Text encoding and decoding is a vital feature when manually crafting and modifying test payloads. To save precious time during manual vulnerability assessments, Netsparker includes a text encoder and decoder that supports multiple encoding schemes, including URL, HTML, Base64, UTF7, MD5, SHA1, SHA256, SHA512, and others.</li><li>ViewState Viewer: When security scanning ASP.NET and modern .NET web applications, Netsparker extracts ViewState data from HTTP requests and responses generated during scanning. The ViewState data is displayed in a separate preview tab for easier troubleshooting.</li><li>Asset Discovery: Another proactive security measure, Netsparker's Asset Discovery service continuously scans the Internet to discover your assets based on numerous variables – including IP addresses, top-level and second-level domains, and even SSL certificate information.</li></ul><h3>Plans</h3>Netsparker offers a few different plans based on your needs: Standard, Team, and Enterprise. The naming is fairly intuitive – and so is the pricing – but we'll explore each tier in more detail below.One quick note worth mentioning: Netsparker Standard and Netsparker Enterprise are actually designed to <a target="_blank" href="https://www.netsparker.com/support/integrating-netsparker-standard-with-netsparker-enterprise/">integrate with each other</a>. This basically means that Enterprise includes Standard, and can synchronize and share data using a central repository. Use whichever edition best suits your needs – from one desktop scanner for a single site to hundreds via API – and share the results with your entire team.And one more thing: Netsparker provides 24-hour email, phone, and remote screen support Monday through Friday. They boast a 98% customer satisfaction rating on their website FAQ, and their product reviews seem to reflect that.Netsparker Standard Netsparker Standard is perfect for small and medium-sized businesses. The on-premises desktop scanner helps protect commercial and open-source web products, websites made by third parties, and custom web applications. If you have websites built on a popular CMS, an eCommerce shop on a platform solution, or a home-grown web application, Netsparker Standard is an ideal choice for up to 20 websites.Netsparker Standard is available as a Windows application with built-in penetration testing and reporting tools, many of which allow for fully automated security testing. You also get access to their crawling and scanning features, reporting, policy tools and more.Netsparker Team Netsparker Team is made for larger organizations seeking a complete vulnerability assessment and management solution with collaboration in mind. Netsparker Team helps streamline workflows for up to 50 websites, and unlike Standard, it's all accessed via Netsparker's REST API.Netsparker Team includes all of the essentials from Standard, like crawling, reporting, and tools – but also provides a multi-user platform with native CI/CD, messaging, and business workflow systems. It also features Netsparker's PCI Compliance Scanner, which brings greater value to websites with significant paycard data transactions.Netsparker Enterprise Netsparker Enterprise is a comprehensive security platform designed for large organizations with significant web properties and assets. Like Team, it is an API-driven, multi-user scanning solution with dynamic built-in workflow tools. The big difference is scalability: if you have over 50 websites you're managing, Enterprise brings hosted account options to the table that empower your teams with dedicated support and resources. You also get access to custom authentication for OAuth2, Single Sign-On (SSO), client-side certificates, and more.Netsparker Enterprise is really designed to <a target="_blank" href="https://www.netsparker.com/online-web-application-security-scanner/sdlc-integration/">integrate seamlessly into the software development lifecycle</a>, allowing DevOps and SecOps teams to scan thousands of web applications and services as they are being developed, tested, or running in production. This makes Enterprise an ideal tool for software teams as they push new products and features to market, ensuring that they meet security and compliance requirements from end to end.<h3>Pricing</h3>Netsparker is an incredibly well-reviewed product, and based on our own experience, it delivers both the functionality and simplicity it claims. They also get points for a cool slider on their <a target="_blank" href="https://www.netsparker.com/plans/">Product &amp; Plans</a> page, which helps recommend a tier based on the number of websites you're scanning. This makes it easy (and maybe even a little fun) to determine which product is right for your needs.Here's how the tiers break down:<ul><li>1-20 websites: Standard plan</li><li>21-49 websites: Team Plan</li><li>50 + websites: Enterprise Plan</li></ul>Unfortunately, that's all you get: a recommendation. They don't provide a price, but it's reasonably clear that it's based in part on the tier itself and the number of websites you'll be scanning. Each plan progressively builds on the previous, allowing you to scale seamlessly. And as mentioned, the Enterprise edition includes the Standard edition desktop scanner as part of the suite.OK, so no price transparency. That requires a demo and a phone call for a custom quote. But the good news is that you can try Netsparker for free today with just a few basic steps. And once you're using it, you'll worry less about price – and wonder how you ever got by without it.<h3>About Netsparker</h3><a target="_blank" href="https://www.netsparker.com/">Netsparker</a> is the leading Enterprise DAST (Dynamic Application Security Testing) solution and the only product that delivers automatic verification of vulnerabilities with exclusive pre-scan automation and Proof-Based Scanning™ technology. Netsparker scans any type of web application, provides actionable results, and integrates with company workflow tools to close the loop between IT and developers. It identifies vulnerabilities from the early stages of application development through production. With global headquarters in London and North American headquarters in Austin, Texas, Netsparker serves customers worldwide in the technology, professional services, banking, and government markets, including many Fortune 500 companies. Netsparker is part of <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2947090-1&amp;h=30600359&amp;u=https%3A%2F%2Fwww.invicti.com%2F&amp;a=Invicti+Security">Invicti Security</a>, the leading global provider of dynamic application security testing products.

Netsparker Review: Web Application Security and Vulnerability Scanner

ButterCMS has been a favorite of developers for years, garnering some of the best reviews of any headless CMS on the market. Now, with the addition of its <a href="https://buttercms.com/features/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post#flexiblecontentmodeling-components">new Components feature</a>, Butter is poised to gain some serious ground with marketing teams as well.
Components give marketers the ability to build dynamic landing pages. This means marketers can try new ideas, run new tests, and publish entirely unique pages - all with minimal support from their engineering teams.
The addition of components opens up a new world of possibilities for marketers while simplifying the development process for sites and apps built on many popular tech stacks.
<h2 id="a-new-way-of-doing-things">A new way of doing things</h2>
As ButterCMS Founder Jake Lumetta points out, the addition of components adds new layers of flexibility and control that traditional CMS doesn’t offer.
“Many marketers have to schedule a developer each time they want to make a change to a page. Even marketers who already have a good CMS are often limited to controlling content within a static layout,” says Lumetta. “Components give marketers the ability to add, remove, and reorder the elements of a page. This is a level of control some marketers have never had before.”
Today’s results-oriented marketing teams need the ability to continually test content and page variations. Components enable this, and they allow the marketing team to implement many changes on their own, without a developer.
Engineering configures a standard set of components upfront and creates the code to render those components as desired. Marketing can then choose which components to include in a page, and also gets complete control over the content.
<h2 id="how-components-work">How components work</h2>
While this change represents a major turning point in the workflow for developers and content marketers, it is a relatively small change to the ButterCMS user interface. Two new field types enable the component-based approach.
The first new field type is components. A component is essentially a repeatable grouping of fields. One component might include all of the copy and images for the page’s hero section, while another might include all of the links for the footer.
Components enable marketing teams to create standardized page elements, control their content, and easily reorder them within a page.
The second new field type is the component picker. The component picker provides a library of components that marketing can use to build whole pages. Components can be repeated and reordered within a page, providing the flexibility to use any combination and any number of components.
The result is that engineering builds one template, while marketing gets access to many dynamic landing pages.
<h2 id="building-a-page-with-buttercms-components">Building a page with ButterCMS components</h2>
Building a page with components is simple and intuitive. To illustrate, let’s look at the process you would follow to create this landing page:
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/3Sk2yKrvHyafd70wxmQVx7vZkVD7SwWvFjTb9_kBP6w8c4qAuerh8qQMlF8ZctDF144z-UuOHksPEs8Ijk-OobgNSsi4E-_ZZpm2dfZhSGdSRHpLQ759zBmUYvol81zUFRCgwhqS" alt="undefined" /></figure>
This is a fairly standard landing page, but it has many different elements, each with its own layout requirements. If we break this page down into components, a few of them might look like this:
<figure class="kg-card kg-image-card"><img src="https://lh4.googleusercontent.com/z5IdOaI2QFHoi8yp-70x46BEV_Cl74xhgV3ceC3wJNs7_gH-Wv7cjtKMj-guPYLHo1G9ejjaUN0MfOIrVhKKrlxuxXbbptotSW1KxTt80f3zKBu4p1-TWmVO2crJXnIx5vgzL9cM" alt="undefined" /></figure>
This component contains the content fields for the hero section.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/fcAsnmNNzj0EDL7ziwoN_Tm7YboXZH_fQrY88gILhae8A_yzfD5Ro0YBNJ-ncDHJ-8EuXCQQlZWb1K0RvE_zHY5WQfOMRB4vP8XEBQK0BYnGHmgT7iX9ghAZCB_5y10ELMGiC93t" alt="undefined" /></figure>
This component contains content fields for a call-out section with an image.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/HcIC3Oy0niXntGlub7Whv3Qr05HJCujRsKuMntjZMAbDN2mB57Q8_ZXVY_nWq74YscK0PiNhTil78FVFJO4cp7sxi9H3V9PSboYwk1HJgFPv6CeK5FHg3JxFSU1mLUfvLxki4gVd" alt="undefined" /></figure>
This component contains content fields for a call-out section without an image.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/fXGaYQbchHNuDI7yj_UXgJmJlXh8P9ssb1MbNBOhyJPlE0K-PYVJm1xSx9i6-TtSj4DXiaDEK0ahnadtcftjxDAYyR0VhXFjATY9-p9_pdo5ahSY0TgUJ3gW6wpbyayzaAVsVQoL" alt="undefined" /></figure>
This component contains content fields for a use case section.
When your components have been configured, the component picker allows you to choose which of them you want to include in the layout of your current page. You can choose as many custom components as you need, and you can repeat them within a page. Just click on the plus “+” sign to see all available components that your team has customized for you.
<figure class="kg-card kg-image-card"><img src="https://lh4.googleusercontent.com/4xm4Zo9QJovuqtdGsA0iMm0TA4JX3OzRL_Nkq9pXxcqB_FIZkOfSlj_jhSzzaHJqIuHUFGEeXz0FomRikZgfSCbHBXVmZLO8Z0tDojBWRZ-V51j5xtRW_00fSG9IvQwP1qhpyfZe" alt="undefined" /></figure>
You can reorder entire sections of the page simply by clicking and dragging.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/-qdpBwjUSt7jPohI6r3E8euvRZB1vGm2chuyqlIWnQDi06Fy_4nRIbkUark7jHdhgJ60hyUOyQsETgc2-tQwqCPmbnJzoNis9KL7MUrFX6-rVdjCijvLH44UGRo5o4dpB0CF1tIu" alt="undefined" /></figure>
Setting up a page like this is a simple, straightforward process for both engineering and marketing.
After a component has been configured, it can be reused any number of times. ButterCMS maintains a library of your configured components, and you can use them every time you create a new page, even across different page types.
<h2 id="working-with-component-repeaters">Working with component repeaters</h2>
Component repeaters bring even more flexibility to a page by allowing users to repeat groups of fields for related items. It’s a great way to handle image galleries, feature grids, content sliders, and much more.
<figure class="kg-card kg-image-card"><img src="https://lh3.googleusercontent.com/y15xQjznquUSOdGYaEbaqkmY1Jo2_0HsOCQ7JrPb25C7kg-z1-kJaeUoQ0gG4g898LrR4E7ivJYzwioavRU4ZOdMQqEWRu5v_-333sqriMKtmuaxvNahshRqrfNbaXdfyJLZcoZO" alt="undefined" /></figure>
Looking at the e-commerce site below, you can see that there are multiple product slides that rotate within the hero section.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/v8K__iKW8l2i0hcYRUlhZqiOBfbOK0ygiIn3uA86mKJz3GgqTBoUdco7G-QJVjntpi7A4wK9yVjE-OlqIK3r9hun9LJrvj1UvqCYS4lNX00mxcB7OG0CUkxWcsycKdtTy3mD5p4-" alt="undefined" /></figure>
To model this in Butter, you would create a page with a hero component, add a repeater to the component, and finally, add fields to the repeater.
<figure class="kg-card kg-image-card"><img src="https://lh3.googleusercontent.com/TZobfuajjEeBAUZrTuPto7SLmXAhoETqDxassPL3d9iN6M72Kn8-F9h4MkkKwogZQO_kJ3RHOL5oLsCNgcFlsbJbbIqeMAXuC-Gbd7u37XNlb0lAT5TRANv3zxT4c8SRa_sf89uH" alt="undefined" /></figure>
After your page configuration has been saved, you will see the Product Hero component and the Product Slides repeater in the content UI.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/Y6yw84bClHYmDRYRML71juMdn7qIzX78c7U_oAaXky9FjNSA2RhEH_uHJXTGHCNy4CZRExvUHhAXGaLeG-Dx_h4Isj5M7NL0Gz0Lsc1kRXfoRsoHVt1hC4H3uqSiwjySkB1R2OQA" alt="undefined" /></figure>
At this point, you can begin building your page by clicking the button to add a new Product Slide, and completing the fields that were specified above in the page configuration.
For additional details, check out this quick tutorial about configuring pages in ButterCMS: <a href="https://buttercms.com/kb/create-dynamic-landing-pages-using-components?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">https://buttercms.com/kb/create-dynamic-landing-pages-using-components</a>.
<h2 id="more-new-features-have-arrived">More new features have arrived</h2>
The team at ButterCMS recently released several exciting new features. These are a few of the changes that Butter fans are loving:
<ul>
<li>New dashboard and updated UI</li>
<li>Advanced image editing</li>
<li>Drag and drop images</li>
<li>Advanced content search</li>
<li>Scheduled content releases</li>
</ul>
ButterCMS already supports many popular tech stacks such as React, Angular, Vue, and more.  They have recently added support for React Native, Gridsome, Java, Nuxt JS, and Ionic to help more enterprises add headless CMS capability to their modern, cross-platform apps. If your company uses any of those frameworks, be sure to check out Butter’s updated <a href="https://buttercms.com/docs/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">official guides</a>.
Visit <a href="https://buttercms.com/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">buttercms.com</a> to learn more about Butter’s enterprise CMS solutions. You can set up a trial account today for free.
<h3 id="about-buttercms">About ButterCMS</h3>
<a href="https://buttercms.com/">ButterCMS</a> is an API-first content management system that integrates with websites and apps to deliver content headlessly, connecting with a wide range of frontend frameworks including React, Angular, Vue and more.

ButterCMS Introduces Dynamic Landing Pages with Components

“To code, or not to code, that is the question…”Indeed. And Shakespeare would have loved the drama that followed. This fiery debate around code versus no-code web design has led to some pretty heated arguments. Here’s a snarky Tweet from Jeffery Zeldman, a heavyweight design influencer, from way back in 2009:<img src="https://cmscritic.com/ms-content/uploads/2023/08/jeffrey-zeldman-tweet-1024x404.png" />And another scathing transmission from Elliot Jay Stocks:<img src="https://cmscritic.com/ms-content/uploads/2023/08/elliott-jay-stocks-tweet-1024x457.png" />That one poked one too many bears, spurring Stocks to pen a looong blog post explaining his opinion. If you’re curious, you can read it <a target="_blank" href="https://elliotjaystocks.com/blog/web-designers-who-cant-code/">here</a> – but the gist of it is this: to understand design, you need to understand the medium. That makes a lot of sense, but it doesn’t negate the fact that many great web designers barely touch code.Even at the tail end of 2020, this philosophical disagreement continues. But as UI continues to abstract the complexities of code (think simple consoles in front of command line interfaces) the battle between coders and designers – and what constitutes a “web designer” – has grown a little less contentious. Or has it?<h3>A Brief History of Web Designers</h3>Before the dawn of the modern web, software interfaces were stark and cumbersome, lacking the visual elegance and intuitiveness that came later. Engineers ran the show, and front-end experience was often an afterthought.Print and visual designers helped mend the fence, bringing the tenants of their trade from pages to screens – evolving the medium to what might be called “high art.” Developers learned to value UI design, adapting to the principles of the process. Many designers also learned HTML to gain greater control over the experience.Coders learned design. Designers learned to code. And all was right in the universe.Well, not really…With traditional designers wanting to (you guessed it) focus on design, applications began to answer the call. <a target="_blank" href="https://www.adobe.com/products/dreamweaver.html">Dreamweaver</a> and <a target="_blank" href="https://en.wikipedia.org/wiki/Microsoft_FrontPage">Frontpage</a> started as clunky editors with development tools and preview capabilities, but eventually became drag-and-drop builders. And as code started disappearing, designers started relying more on pre-built templates and off-the-shelf libraries.Fast-forward to 2020, and ultra-slim SaaS platforms like <a target="_blank" href="https://www.squarespace.com/">Squarespace</a> and <a target="_blank" href="https://www.wix.com/">Wix</a> can turn almost anyone into a “web designer.” The problem: they lack the ability to truly customize with code. And the code they produce is always messy – resulting in slow, low-ranking websites that aren’t always responsive.But what if you could have the best of all worlds: a sleek, drag-and-drop website builder that’s perfect for no-code designers, but a platform that still gives developers access to code, so they can customize at will?In this review, we’ll take a look at Webflow: a platform that claims to do just that – and more.<h3>Enter Webflow</h3>Webflow has become one of the most popular website builders on the market. It provides a drag-and-drop user experience that puts out clean code, creates responsive websites that work well on every device, and doesn’t take a side in the design versus code debate. In essence, it caters to everyone that considers themselves a “web designer” and bridges the design/code chasm.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-interface.png" />What makes Webflow unique is that it’s a hybrid of a cutting-edge website builder and a sleek content management system (CMS). It brings together a complete site designer, e-Commerce solutions, and even hosting – all with the ability to choose what you need, and customize with code at almost every turn.Let’s explore some of the noteworthy features of Webflow.<h3>Webflow Designer</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-designer.jpg" /><img />As Webflow’s flagship product, Designer is where you create websites and visually manipulate HTML, CSS, and other interactions. When you create any elements in Webflow, the code is automatically generated behind the UI.On the left side, there’s the Elements panel where you create elements, the pages panel where you can organize and manage page settings, the Webflow CMS for accessing your collections and dynamic content, and the asset manager where you can upload and organize your stuff. At the bottom of the toolbar, you have more granular controls for working with elements – as well as links to video lessons, help, and keyboard shortcuts.In the middle, there’s the “canvas” where you can interact with your page in real-time. You can select elements, move them at will, and edit the content right on the page.<img /><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ui-editor.png" />Now, we’ve already mentioned Webflow’s capacity to produce clean code – and it’s true. The platform adheres to modern web conventions, using real HTML elements like divs. When you create a navigation bar, for example, you don’t draw a rectangle; you select a div element and then adjust its height, width, and other properties.Like some other web builders, Webflow uses a box model. All elements are boxes, and they naturally sit next to each other or stack on top of one other depending on their properties. Like Photoshop, Webflow allows you to position boxes anywhere on a given layout while providing responsive actions with clean, production-ready code.At any time, you can export your code or publish your changes instantly without having to worry about FTP or file versions. One immensely useful feature is the preview, which allows you to see and interact with your project as if it was already published.Finally, on the right, there’s the style panel, which is very similar to Photoshop (in fact, it looks eerily close). Here, you can access granular control over your elements. If the left panel is where you organize the structure of your pages with HTML, the right panel is where you control CSS for styling your elements.You can also create custom interactions with the Javascript control panel. Webflow's animation tools bring all the power of CSS and JavaScript into a completely visual tool, empowering designers to build complex, rich animations. You can easily create scroll-based parallax animations, progress bars, or whatever else you dream up – all without touching code.<h3>Webflow CMS</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-cms.png" />Most websites rely on some kind of a CMS. Webflow takes their design capabilities a step further by integrating a rock-solid CMS into their platform. This enables web designers to build and dynamically manage their websites in one place.With Webflow CMS, you can create the content structures you need, add content (by hand, from a CSV, or via Webflow API), and then design it all visually. This makes the Webflow CMS work for editors, designers, and developers alike. In many ways, they’ve simplified the experience of other all-in-one platforms, even the <a target="_blank" href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/">WordPress Gutenberg</a> editor.Webflow CMS also allows you to create custom content types with their “CMS Collections.” For example, you can have a collection of blog posts, authors, clients, projects, and so on. For eCommerce projects, that can include products and categories.<h3>Webflow eCommerce</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ecommerce-scaled.jpg" />The latest addition to the Webflow’s feature set is their eCommerce suite, putting them squarely in the ring with <a target="_blank" href="https://www.cmscritic.com/shopify-review-ecommerce-only-simpler/">Shopify</a> and <a target="_blank" href="https://www.cmscritic.com/10-reasons-why-woocommerce-is-perfect-for-ecommerce-startups/">WooCommerce</a>. The strength of Webflow’s eCommerce is that you can fully customize the online shopping experience without being constrained by built-in templates. You can customize everything from product pages to shopping carts to checkout.eCommerce also comes with its own set of pricing plans, which we’ve outlined later in this article.<h3>Webflow Hosting</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-hosting.png" />We all know that hosting can be a hassle. You have to find the right platform that works with your website and CMS, then deal with endless technical considerations such as domain setup, FTP, cPanel... the list goes on.Webflow makes it easy by hosting directly through their platform. It’s all powered by Amazon Web Services (AWS) and Fastly – a content delivery network (CDN) that accelerates the performance, security, and redundancy of your website. You get fast-loading pages and you never have to pull your hair out updating PHP on your server.Webflow’s hosting also comes with these features:<ul><li>Backups and versioning: Preview and restore your site from ongoing, automatic backups, or create save points to mark progress and track changes.</li><li>Password protection: Gate individual pages or your entire website to protect in-progress work or restrict access.</li><li>Custom forms: Create unique forms to collect data from customers and connect them with marketing automation platforms as needed.</li><li>SEO management: Keep your SEO in check with 301 redirects and a customizable XML sitemap.</li><li>Integrations: Easily add Google Analytics, Google Optimize, and other marketing tools by dropping custom code snippets in your site template.</li><li>Site search: Create a custom search engine for your site with full control over the look and feel of your search results page.</li><li>Zero maintenance: No updates to run or packages to install. Just publish your site and Webflow will take care of the rest.</li></ul><h3>Pricing</h3>So far, Webflow offers a lot of value as a website builder, CMS, eCommerce, and hosting platform for almost any kind of web designer. But from a pricing perspective, things can get a little tricky.There are basically two types of plans on Webflow: Account Plans, which allow you to design and publish websites using a Webflow domain (like “yourwebsite.webflow.io “) – and Site Plans, which let you connect a custom domain.Sure, you can build a killer website with just an Account Plan. But if you want to publish a website on your own domain, you’ll need a Site plan for every website – and that requires hosting as well. Each tier places a cap on the number of pages you can build and form submissions you can receive – unless you go full enterprise, where everything’s included.Account PlansFor all intents and purposes, everyone starts out with an Account Plan. But now, there are two types of Account Plans to choose from.Individual plans are great for solo designers like freelancers and gig workers. You can start for free and upgrade for additional features.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-account-plans-individual-plans.png" />Team plans are designed for orgs that want to work collaboratively.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-account-plans-team-plans.png" />All account plans include:<ul><li>Unlimited hosted projects: With Webflow, your hosted projects don’t count against your plan limits, so you can build as many websites as you want.</li><li>Client billing: Charge your client for your bill instead of paying out of pocket – or charge any amount and make a profit.</li><li>Interactions &amp; animations: Create custom interactions and animations to make your site stand out, all without coding Javascript.</li><li>100+ responsive templates: Don’t want to start from scratch? Select from hundreds of pre-built templates.</li><li>3D transformations: Change positioning, add skews, and rotate objects in 3D space.</li><li>Global swatches: Define key colors as variables, so every instance of that color updates whenever you change it.</li><li>Custom fonts: Upload your own fonts or add free Google Fonts.</li><li>Flexbox: Build flexible, responsive layouts with the power of flexbox in a visual interface.</li><li>Reusable symbols: Turn any recurring element into a reusable symbol that you can update across your site in one edit.</li></ul><h3>Site Plans</h3>With site plans, you can choose from the standard package for personal, blog, and business websites, or the eCommerce plan that enables advanced shopping cart capabilities.Here’s a rundown of what Webflow Site Plans offer:<ul><li>Basic – At $12/month, it’s a solid solution for simple websites that don’t require a CMS. You also get CDN availability, 500 form submissions, free SSL certificate connection, domain connection, and more.</li><li>CMS – For $16/month, you can uplevel your blogs and other content-driven projects with the Webflow CMS. Includes 2000 CMS items, site search, 1000 form submissions, limited CMS API, and up to 3 content editors.</li><li>Business – Coming in at $36/month, this is a great pick for high traffic marketing projects or full-featured blogs. Includes unlimited form submissions, full CMS API, advanced global CDN, up to 10 content editors and more.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-site-plans.png" />All Site Plans include:<ul><li>Backups &amp; versioning: Automatically save and create restore points – so you never lose your work.</li><li>Password protection: As noted before, you can gate your whole site or individual pages.</li><li>Advanced SEO controls: Generate automatic sitemaps and customizable 301 redirects for complete SEO control.</li><li>Fast page loads: Accelerate your performance with Webflow’s Tier 1 Content Delivery Network solutions.</li><li>SSL and security: Get 24/7 hosting, monitoring, and SSL certificates to keep your site secure.</li><li>Immediate scaling: Webflow provides scaling and bursting regardless of how many concurrent users you have on your website.</li></ul>As we said earlier, Webflow’s eCommerce are add-ons to their Site Plans:<ul><li>Standard – At $29/month, this is a perfect starting place for new businesses. You get all the features of the CMS plan plus custom checkout and shopping cart, email customization, a 2% transaction fee, integrated CMS for blogs, and more.</li><li>Plus – For $74, Plus provides a solid solution for higher volume businesses that need more features and capacity. Includes everything in the Business plan plus unbranded emails, 10 staff accounts, and zero transaction fee.</li><li>Advanced – If you’re serious about eCommerce, then $212/month will get you all of the most advanced features on top of the Business plan. Also includes 15 staff accounts, unlimited yearly sales volumes, and more.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ecommerce-plans.png" />Finally, if you want to go full Enterprise, Webflow has some custom options that require a phone call. That can include specialized dashboards, enterprise-grade scalability and support, and more.If you’re ready to kick the tires, you can <a target="_blank" href="https://webflow.com/dashboard/signup">sign up for a free version</a> without giving your credit card – and Webflow will let you build 2 projects (meaning 2 websites) for free. These unhosted projects will have a two-page limit, but you can purchase a site plan on a per-project basis to unlock up to 100 static pages and additional CMS pages.<h3>Conclusion</h3>Whether you prefer drag-and-drop over code or vice versa, web designers of any kind can get a lot out of Webflow. It’s a really impressive platform – and does more to unite the ideals of pure web design with coding than ever before. It also manages to bring the power of CMS, eCommerce, and hosting into a single, integrated platform. That simplifies things for a lot of users but might prove too monolithic for others who want to build a custom stack.Webflow offers almost everything you need to launch beautiful, responsive, fast, and secure websites. The only downside is its steep learning curve. In a sense, it almost has its own proprietary or tribal knowledge for cracking the usability. It’s not as simplistic as say Squarespace, and it can take a while for the unindoctrinated user to fully understand.  Thankfully, they do offer a lot of tutorials – another aspect of their product that reminded us of Adobe.If you’re a developer, some users have found Webflow to be a bit confusing – but it still manages to provide a solid platform for building custom apps. With a JSON API for the CMS, it also delivers the hub for connecting and integrating with external data sources.Maybe the loudest complaint across the feedback channels is with pricing. Many users find it too difficult to understand, and more than few suggest that it’s on the expensive side. All things being equal, Webflow provides a lot of flexibility and choice for any web designer (whatever that means) to find the right plan – and start building.<h3>About Webflow</h3><a target="_blank" href="https://webflow.com/">Webflow</a> is a web design tool, CMS, and hosting platform in one. Webflow allows users to design, build, and launch responsive websites visually, while writing clean, semantic code.

Webflow Review: Hybrid Website Builder and CMS Bridges the Design/Code Chasm

Orlando, FL (December 3, 2020) – Solodev, the Digital Customer Experience platform built for Amazon Web Services (AWS), announced today that it has achieved the AWS Public Safety &amp; Disaster Response (PSDR) Competency status. This designation recognizes that Solodev provides both a proven cloud technology and human expertise in helping customers leverage the power of AWS to protect the public and prepare, respond, and recover from natural or man-made emergencies and disasters.
Achieving the AWS PSDR Competency further differentiates Solodev as an AWS Advanced Technology Partner, demonstrating their long-standing commitment to serve the public interest for mission-focused organizations such as government agencies (state, local and education) and not-for-profits. The Competency highlights Solodev’s technical proficiency and proven customer success in developing technology solutions that support PSDR emergency communications with rapid, scalable website management and content distribution. To receive this designation, AWS Partners must possess deep expertise to design AWS Well-Architected solutions delivered seamlessly on AWS.
“Solodev is proud to have achieved the AWS Public Safety &amp; Disaster Response Competency,” said Shawn Moore, Chief Technology Officer at Solodev. “Our platform – and more importantly, our people – have proven themselves time and again while serving customers during a crisis. We’ve been with them at the most critical moments, when content and communications have saved lives by connecting hospitals with vital blood donations or informing communities about a hurricane’s impact. By helping organizations embrace their digital transformation in the cloud, we’ve been able to accelerate their time to mission while expanding the focus on public safety. This is important work, and we’re thrilled to be working with a company like AWS that’s invested in our shared vision and values.”
In a year that has seen historic disasters – from epic wildfires to record hurricanes – the need for digital transformation around public safety has never been more urgent. Solodev’s customers have relied on their cloud-first CMS to coordinate communications from emergency operations centers (EOC), allowing low-code/no-code users to distribute evacuation alerts and switch to “dark sites” with critical instructions in a matter of seconds. Solodev also enables API integrations with third-party solutions, allowing organizations to expand their PSDR stack while maintaining governance around data privacy, ADA accessibility, and other compliance requirements.
Leveraging the power of AWS, Solodev brings a flexible, multi-layered, cost-effective solution for addressing redundancy, disaster recovery, and instant scalability during a crisis event. To support the seamless integration and deployment of these types of solutions, AWS established the <a href="https://aws.amazon.com/partners/competencies/">AWS Competency Program</a> to help customers identify Consulting and Technology AWS Partners with deep industry experience and expertise in key areas.
The AWS PSDR Competency is the fourth AWS Competency designation that Solodev has achieved, reinforcing the company’s trusted role as an AWS Advanced Technology Partner – and one of the few that has achieved this milestone in the CMS and digital experience space. Solodev’s also achieved the AWS Government Competency, AWS Education Competency, and AWS Digital Customer Experience Competency designations, each requiring a rigorous technical validation and demonstrable expertise to achieve.
To learn more about Solodev’s Public Safety &amp; Disaster Response solutions on AWS, visit <a href="https://www.solodev.com/aws/public-safety-and-disaster-response/">https://www.solodev.com/aws/public-safety-and-disaster-response/</a>
<h3 id="about-solodev">About Solodev</h3>
<a href="http://www.solodev.com/">Solodev</a>, the Digital Customer Experience Platform for Amazon Web Services (AWS), empowers individuals and teams to work together on digital transformation in the cloud and create amazing customer experiences. Built from the ground up on AWS, Solodev provides enhanced security, scalability, and redundancy with 24/7/365 U.S. based support. Recognized as a leading “High Performer” on the G2 Grid for Web Content Management, Solodev is a past winner of the AWS “City on a Cloud” Innovation Challenge. An AWS Advanced Technology Partner that has achieved the AWS Government Competency, AWS Education Competency, AWS Digital Customer Experience Competency, and AWS Public Safety &amp; Disaster Response Competency designations, Solodev products can be purchased on-demand in AWS Marketplace, through State and Federal Contracts, or online at <a href="http://www.solodev.com/">www.solodev.com</a>

Solodev CMS Achieves AWS Public Safety & Disaster Response Competency Status

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