Articles - Page 44

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

With the right products and services, accelerating your marketing growth shouldn’t be a difficult process. But finding the right fit for your business is where the hard work comes in. Luckily, it’s also where DevHub comes in.
Findings by Gartner have revealed that business spend on MarTech has <a href="https://www.gartner.com/smarterwithgartner/8-top-findings-in-gartner-cmo-spend-survey-2018-19/">increased by one third since 2017</a>, and MarTech now accounts for 29 per cent of the total marketing expense budget in organizations. Marketers have reported significant time savings as the biggest benefit to MarTech, with an increase in customer engagement coming a close second.
Other key benefits include better communications and upselling opportunities, according to the participants of an <a href="https://www.adestra.com/resources/marketer-vs-machine/">Adestra</a> survey. These phenomenal results have brought MarTech to the attention of company stakeholders, which has made more resources available as a result. The question is no longer whether to invest in MarTech, it’s “how”.
At DevHub, we’ve spent the past few years trying to figure out where we fit in the MarTech landscape and now we know exactly how to help your business grow. DevHub works with marketing tech providers that provide tools to brands and/or small businesses. If you’re using landing pages or sales to distribute a product, DevHub can help you to accelerate that growth.
We do this by simply plugging in to extend your own offering with services such as <a href="https://rallymind.com/">Rallymind</a>, our flagship product which allows for easy integration with Google Sheets to launch multiple landing pages at once. For example, if you offer local marketing products for listings management but don’t offer locations pages that are super flexible, we can do that by bolting on to your existing site.
By adding DevHub to your existing MarTech stack, you can crash through any bottlenecks in your business and set a new bar for what you can achieve. A much higher one.
Produced by <a href="https://martechtoday.com/author/scott-brinker">Scott Brinker</a>, there are over 7000 companies in the  MarTech space right now and around 49 categories in that space. DevHub currently operates in 11 of those categories in areas such as Channel Marketing, Content Advertising, and Sales Automation Marketing. DevHub makes it much simpler for MarTech companies to deploy exceptional digital experiences in these categories whilst working within their current workflows. This results in rapid growth and scaling when DevHub is utilized within a business.
DevHub can help you to realise the full potential of MarTech in your business without causing any disruption to your existing processes. The marketing industry is reinventing itself and we’re here to make sure you’re on board to reap the benefits. Check in with us live every Friday for more information on our services and how we can help you.

How DevHub Bolts On To Your Existing Martech Stack

mike-johnston

<a href="https://www.contentful.com/">Contentful</a>, the leading content infrastructure for digital teams, today announced new features designed to enhance and streamline the authoring and editing experience for everyone who manages content at scale. These new features provide enterprises with a set of tools to create a custom authoring hub, which organizations can use as a single control center to create, optimize and deliver content across their entire digital footprint.
According to Forrester Research*, “web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As a result, application development and delivery (AD&amp;D) pros and vendors should not stretch the category of web CMS any further beyond the current generation of solutions. We need a new container to meet tomorrow's challenges: Agile CMS.”
Traditionally, there have been gaps in the offerings of legacy CMS providers and newer cloud-based solutions, meaning an enterprise would be need multiple CMSes, each serving a different purpose. This made the user experience inconsistent, causing a fragmented workflow that was confusing for editors, and difficult for developers. With the new authoring hub, Contentful is one step closer to providing an agile CMS solution which can handle the needs of all digital business teams, initiatives, and channels, with the UI custom-tailored to each.
“Reinforcing our commitment to content infrastructure as the CMS of the future, we’re helping enterprises to build the right technology stack for running content operations at scale,” said Peter Sunna, head of product at Contentful “With these new features, we’re empowering digital teams to build a seamless tool for managing and delivering relevant content without sacrificing any security, localization, compliance, or workflow requirements.”
The authoring hub solves three critical problems – content creators can produce all content in one place; third-party tools and data-backed insights can be embedded directly into the authoring environment; and developers can easily deliver content across all digital channels and customer touchpoints. The new feature set is comprised of:
<ul>
<li>Rich Text Editor (RTE) – a modern implementation of the classical concept: author content in an intuitive way, while delivering it in a structured format.</li>
<li>Customizable Sidebar – helps teams be more productive by exposing the tools and data they need within the authoring environment.</li>
<li>Extension Framework – provides modern tooling, including a newly open-sourced Contentful design system, for easily building, styling, and deploying in-app widgets and service integrations.</li>
<li>GraphQL API – a query format that enables developers to turn siloed backends into streamlined, high-performance apps and websites.</li>
</ul>
The Authoring Hub builds on the Contentful <a href="https://www.contentful.com/use-case/content-hub/">Content Hub</a>, which enterprises use to aggregate all of their content in one place and easily update, audit, or share it on any platform. With a wide partner network, Contentful also achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status, which recognizes that Contentful provides proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle.
To learn more about the Contentful Authoring Hub, please see our blog post: “<a href="https://www.contentful.com/blog/2019/03/12/authoring-hub-feature-release/">Authoring Hub: A modern way of running content operations</a>”

Contentful Announces Authoring Hub for the Enterprise

If someone told you that a nonprofit website is the same as a for-profit website, you know they’d be flat-out wrong. How many regular sites try to convince their visitors to donate, volunteer to a cause, or join to become a member?The fact is that <a href="https://digigiv.org/nonprofit-websites/">nonprofit websites</a> are fundamentally different from for-profit websites. As such, when it comes to building a successful non-profit site that can attract, convert, and retain supports, a different approach is necessary.Enter the world of nonprofit website builders.With regular website builders, you can’t expect the web development process to be a breeze. The typical website builder is more geared towards building a blog, hosting or running an online store, and adding attractive pictures, which are all great, but nonprofits tend to need some more specialized attention and features.Keep in mind that even with a regular website builder that features nonprofit add-ons, taking a closer look will reveal that it will cost you more money and time to set it up. Fortunately, there are a number of website builders specifically designed for nonprofits.With these web builders, you can express your creativity and build a professional nonprofit website that provides an exceptional experience to all of your visitors. Ultimately, the best website builders provide you with everything that your nonprofit website needs to reach a much wider audience and receive more donations and memberships. Whether you’re looking to recruit volunteers, raise awareness, or even fundraise for your non-profit, web builders for nonprofits make the process easy and enjoyable.If you’re in the market for a nonprofit web builder, you’ve come to the right place. In this post, we’re going to take a closer look at Digigiv – a drag-and-drop website builder.<h3>Digigiv Overview</h3><a href="https://digigiv.org/">Digigiv</a> is a market leader when it comes to helping nonprofit organizations and churches to increase their donations and funding. While they are not a donor management solution, they do have a whole portfolio or tools that places them right in the donor-focused category. They provide organizations with a comprehensive software solution to help them build user-friendly software and experience and also provide education, training, and resources to help skyrocket funding.At first glance, we could tell that Digigiv comes with a tone of different features, including digital marketing tools, payment features, privacy tools, etc. With their website builder, Digigiv promises to let you create a comprehensive nonprofit website easily, all by yourself, regardless of your level of skills in coding and design.Based on our initial look, it seems that users have a lot to gain with the tool. And we are totally confident it's the best solution available. It comes with all compelling features that you can expect from this kind of software solution and many ways to help keep your donor or members engaged with your content.<h3>Who Digigiv is For?</h3>Digigiv is best suited for nonprofits looking to build or increase their web presence. The web builder also serves as a hub for creating web content, blogs, and donation forms and will. It also takes care of the digital materials that you need to promote your cause.We can clearly see it as being useful for nonprofits who want to keep a regular blog and those who intend to use social media to promote their campaigns and events. With that in mind, it’s worth mentioning that Digigiv is not only web solutions but also a complete donor management solution.  There are also a number of reporting tools included in the package, users won’t be able to find detailed information about their constituents, apart from perhaps the browser they are using.<h3>Benefits and Features</h3>The main role of Digigiv is to automate your web design process for your nonprofit and save you money and time so that you can spend it on growing your nonprofit and providing your supporters more value. Here is what you get with Digigiv web editor:<h3>Drag-and-Drop Editor</h3>Digigiv drag &amp; drop editor is specifically built for people with little or no technical know-how, but still, want to build a professional nonprofit website that has a superior user experience. With their editor, you can keep your website up to date and make it look great in just a few clicks.The editor lets you add text, images, video, forms, and social media feeds, by ideally dragging and dropping each element as necessary. Their in-house technology will do its magic behind the scenes to automatically align the forms, content, and images so that everything will look crisp be the time you’re through. The editor also resizes images to ensure better optimization, so that your site is not crippled by slow load times.<h3>In-depth Customizations</h3>All the website designs provided in the app are 100% customizable. As such, you can customize your designs with little effort to meet your design and organization requirements, usually in a matter of minutes. You can also update the fonts, titles, etc. at the click of a button. The app also lets you customize your videos and images with no coding or design skills.<h3>Fully Responsive Designs</h3>Every website you design using the Digigiv platform is 100% responsive, meaning that they will look amazing regardless of the device. Keep in mind that in today’s marketplace, mobile-friendly web design is a requirement, not a luxury. Over 60% of web traffic today comes from a mobile device, and the number is only set to increase in the coming year. Digigiv is aware of this and goes out of their way to ensure their clients build a mobile-friendly website by default.<h3>SEO Ready sites</h3>Along with mobile-friendliness, websites created with the Digigiv software integrate the latest SEO best practices. As such, your new website will be ready to rank high in the search engines by default. You can also use their built-in search engine optimization panel in the editor to customize your title tags, ALT tags, page titles, and so much more.<h3>No Need for Server Configuration</h3>To make the design process as easy as possible for the new users, Digigiv manages all things related to the server side. This means that even the person with the least coding skills can build their site and have it running in no time. You don’t have to worry about the common backend problems and frustrations that newbie designers often face, or have to spend hours on support calls trying to get things up and running.<h3>Free Templates</h3>It’s generally rather intuitive to get started with Digigiv, and once you get the hang of it, you’ll find yourself making use of even more features, modules, elements, and widgets within their editor that actually make the customization process a breeze.And even if you prefer to do minimal work, you’ll be happy to know that they also provide awesome ready-made nonprofit website templates &amp; design, and all you have to do is pick your favorite template and just customize it to your liking… or they'll do it for you. These templates are designed for churches, community groups, international nonprofits, associations, and environmental organizations.From there, you can customize the logo, color scheme, typeface, along with other identifiers in order to make the design your own. And as you drag and drop modules, widgets, and elements onto the page to achieve your desired functionality, you’ll be able to see the changes you’ve made in real time. With this, you don’t have to make page updates blindly on the back end before you see how they appear in real life.<h3>Premium Functionality</h3>Digigiv really stands out from the crowd in that they strike a good balance between ease of use and premium functionality. Considering that your nonprofit website has a lot of things to do including sharing events, processing donations, sharing your vision and mission, etc. Digigiv lets you build a site that checks all of your boxes without sacrificing on user-friendliness.With all these features and benefits, Digigiv hs made sure that you don’t have to hire a web developer or a web designer to manage the site for you. Just about anyone can build and customize a Digigiv website, with no specialized training required.But how much do you pay?<h3>Digigiv Pricing</h3>While Digigiv indeed isn’t free, their $57 package if quite affordable for an up-and-coming nonprofit. And as your organization grows (or if it’s within your budget), you have the option of paying their $100 per page for content migration, formation, &amp; optimization if you went the to handle the heavy lifting for you.<h3>Final Verdict</h3>From the moment we first visited Digigiv’s site, we liked what we saw. And while there are quite few customer reviews about the platform on the web, we think that what their offer is quite compelling and competitive.The monthly pricing is also relatively affordable, and we liked the fact that they give you the option of paying a one-off fee. Additionally, the flexibility of the $100 per page for content migration is fantastic for organizations of any size, with any budget.This price gives you access you an easy-to-use, well-designed web builder, which can help any nonprofit come up with a professional looking website in very little time. Nonetheless, although we do like what they bring to the table, we can’t recommend it as a donor management system.However, if you’re looking for some help building your nonprofit website, then Digigiv is undoubtedly worth the money. The incredible support, easy to use tools, and feature-rich services are impressive.

Digigiv Review

ArisGlobal today announced the release of <a href="https://goo.gl/KpDeJX" rel="nofollow">LifeSphere® EasyDocs</a>, an advanced cloud platform that streamlines enterprise document management across the product development lifecycle. Seamlessly woven into ArisGlobal's LifeSphere® ecosystem, which includes the LifeSphere® Clinical, Regulatory, Safety and Medical Affairs platforms, life sciences organizations will now have a highly configurable, scalable solution that gives users a unified view of content and data across all domains. LifeSphere® EasyDocs significantly improves user productivity and operational efficiency, and delivers the critical ‘single source of truth' for assured compliance across the end-to-end development lifecycle.
“Today's life sciences company wants to achieve faster document approvals that meet both changing compliance requirements and global business needs for collaboration. An enterprise content management solution, unified across the end-to-end product development lifecycle, can make the difference by enabling improved communication, collaboration, visibility and process efficiency over data and content, and ultimately help achieve faster document approval,” said <a href="https://goo.gl/piYcfB" rel="nofollow">Sankesh Abbhi</a>, President and CEO of ArisGlobal. “LifeSphere EasyDocs, using ArisGlobal's platform-based approach, is highly configurable and designed to support various business processes and document types, while ensuring the flow of information across drug development functions. It offers the potential to replace disparate point solutions, lowering technology costs and increasing return on investment.”
LifeSphere EasyDocs offers the following capabilities as part of its unified platform for document and content management:
<ul>
<li>Advanced document management platform with highly configurable lifecycle and workflow management modules</li>
<li>Cross-domain ‘Single source of truth' for all types of documents in drug development functions</li>
<li>An intuitive, easy-to-use and mobile-enabled user interface</li>
<li>Seamless integration with the entire LifeSphere® ecosystem that includes clinical, regulatory, safety and medical information</li>
<li>Open SOA architecture and highly interoperable API library, offering easy integration with third-party systems</li>
<li>Pre-validated deployment on the state-of-the-art Amazon Web Services (AWS) cloud</li>
</ul>
ArisGlobal is also announcing <a href="https://goo.gl/wQ4hBC" rel="nofollow">LifeSphere® Publishing</a>, part of the <a href="https://goo.gl/XBfiMU" rel="nofollow">LifeSphere® Regulatory platform</a>, giving companies a cloud-based solution for compiling, publishing and validating regulatory submissions, with full support for all major global eCTD requirements.
Learn more: <a href="https://goo.gl/YLk6Ao" rel="nofollow">LifeSphere EasyDocs</a>

ArisGlobal Launches Enterprise-Level Document Management Platform

According to a global survey of 600 executives, nine  out of 10 companies use AI to improve their marketing outcomes.1Most importantly, studies show that <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH0yJTrKqlSg7ZOhujyvMWvaCe0RquqETmTjxSLB0kOrV_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKd3Duv4hr61P172mMjskHSInSIH54GTX5lHagOR-2FxeQEGxvzt7aUlOEOcJB-2F9C63O4g1QfFje1Plrwd59d1s7gflcY457ntLIctUiV8UWk9QrBypcETzVCwv4rZ-2BH5T9-2BLQC2-2B0mypDz1phzy-2FZIzI">three-quarters of businesses improve revenue with AI-driven marketing</a>.2 Yet, there is untapped potential left in the wings. A recent <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH6V-2BXxoNkdKkdVnN3YiXJDV6t78-2FGX19Uwbmc1oijvO1_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgLSBofSx9qoyuQ-2BRblhsBCZcC4x-2BgJAoZGYHcuyIdAb8c6QFQTkl8UyoU0sZuosnawSWnE813XA6CA4ItJpi48tVANy-2F7M2QD5Kmli8xVrtj1qAPkYkSSYt8Qd8N-2ByL0jaVRI6UjFJ-2F3q4ucD41qxjM">Business Insider Intelligence</a> report found that “when asked to choose which trending technology they felt most unprepared for, AI was the answer of 34% of global marketing executives.” 3 Sky Cassidy, CEO of <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH-2Bc7Xr8SBzcajAZjY98tNGIBs5np7XPDbWsFXeyfUGuT_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgIQYxAQ6pxETwYx0dshCrCb-2BdiJmLoHC8uhVs7PkVzo3G7qLw4Gj3wZ2h7vspFlHmAGBcr-2FE7mkYaOMmMQzKbo57ou-2Fk6eTbn532f9FCbryxv3rRIUk-2FlaBIWkbOXQoNpaAUDyuxR2T9-2F7Gyxx6QUJx">Mountain Top Data</a>, says, “Although AI has helped companies stay ahead in today’s dynamic market landscape, there is a lot of untapped business left in the marketplace. If more marketing execs understood how to use AI, their companies would experience bigger boosts in revenues.”
Utilizing AI to its full potential for email marketing is especially important since email still reigns king as the number one source for online sales. It is estimated that 87% of online marketers use email—more than any other form of lead generation.4 Email marketing also offers the highest ROI with roughly $38 made for every $1 spent.5
Yet, given that 34% of marketers feel AI challenged, revenues would be considerably higher if marketing executives fully understood AI. Also, it is estimated that cumulative bad marketing data costs online businesses 611 billion dollars per year,6 in part because of the lack of understanding of AI by many executives.
A helpful way for marketing executives to utilize AI is to think of it as offering research methods. In this fashion, AI falls in the same class as surveys, descriptive statistics and focus groups. AI then becomes a set of tools for answering important business questions. When viewed this way, it forces the marketer to think about what questions are vital to know answers to. If the right questions aren’t asked, then the AI tools will be of little use. Ask the right questions and a new world of potential can open. This helps bring practical understanding to AI. In this way marketing professionals are forced to focus on real world solutions instead of being mystified by their AI toys.7
Therefore, it is a combination of artificial intelligence and human intelligence that gets results. Like any type of market research, in-depth thought should be given to the questions asked so useful answers are given.7
As an example of AI marketing done correctly, Netflix has <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH8YnldMqnlZqxclc5w-2BqnmZVaqLD3eMbor0nCo8TuMyD_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgJYotIRxk6Qh2NnLRPDuhKr5CXhlRiiQ73-2FkzrqFXhN-2Bm3HIY-2BncyxN-2B88Sa2gIqRDnDK5HH34VFg9ZQezbWTEe8nHbHzvjn7JCjopKXR-2Bctxj274GbbQgJNIIejWhXZAN8R4GXpez64O1Y4W4-2F9b14">projected</a> that its AI-powered personalized recommendations save it $1 billion in revenue annually by avoiding canceled subscriptions via engaging customers with relevant email content.8
“There is perhaps no greater area where AI helps marketing than with emails,” Sky Cassidy emphasizes. “The most successful email marketing campaigns focus on creating highly personalized emails. AI helps determine the interests of customers so you can generate insightful, data-driven messages. However, you will only derive benefits from personalized messages in direct relation to the accuracy of your lists. Having <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH8hpyVn16MkN4pJhagSHk8jS37-2Fu7dElTYKBKVGKuWua_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKAUuIvrtAtoiZtkbSBFWHILfHBKKWJ0Bz4iXDv09SI8JzdgKd8WQVyWFe2Q7bcukSnqX8ze0hq6X0gox1M7p8Mf15XEutxxPwD73x3Z3SN47TaOzYeq3bY4e0CWPz-2BpYwljHjiTiuR2nsEEAIK58Bg">accurate data</a> with correct addresses, and as much <a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsH9-2BAvekZ2m-2FJLKuHARueDKx5vwgaPaAIsV1hQaJeRSgv_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKDBWdajJ3z0whNd2oM186sUHJt7XVxW3acbuJ0J6Qo7juJ080VAhdSv2wcx6PRWeFs2R14ZHa3KRZ-2F6CfNjoaTQF9mLVxhqHt3HDfkmLvJzpZOkCVtPhMjp7oFSGeGtfI1ZV1n5hWr-2FrnXLHOKLNfl">information depth</a> as possible is top priority in achieving maximum response.”
About Mountain Top Data Mountain Top Data, headquartered in Los Angeles, CA, has been providing data services for B2B marketing for almost two decades. With an unrelenting commitment to quality they were the first company to guarantee the accuracy of their licensed data and business emails.  They provide marketing lists, data cleaning, data appending, data maintenance and email campaign management services. Their data services have been used by some of the world’s biggest brands across a multitude of industries from multi-national telecommunication companies to office technology, to PR firms and more. For more information visit:<a href="http://email.prnewswire.com/wf/click?upn=gdq3ZfNBU6F1Pkd0PW7MedCGu8vjXKnPq38DnNzbkDDIg653zhAaIkGHGIqtRaSzbXGbtVOgLbqUDVE-2BrzbEgyzJQmwc1lfTWIEi1cPn9R61fI9uAzhPoR5GRqCwwhLzKXAqn6ov-2BIb0PU36iYuhdgb4ZHcGHR6XqmPgOnJR3BloxfnopHoOcXNEGKTijAjG17gpJ-2FqVY1VuSSmSyHqsHyfEY0l-2BV79NZjqCBEZteJ7y2Ao7QsAJSpuXZGNAy53L_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkT1XR26is9eJGYSciHpR-2F20IJfhnxObj4yqMo2kKb6i6Laz-2BhGJASMfv1Y5-2BV1fDt3FX2Y-2F0XUlQx0rZRZXGlnIO3qF9JtvPkW9zyCtjdVW-2BG3AdABoF-2BVgdtSQZMOJtgKZtpBDNQOvQKEQro27ipdCros7rVJeDLFBW0AzQgocmPGkyHrLu5nvtnDqM8wbjdiWIcfojWviXqMiDXIykHjpF2QVhIo42nwFgLZ2LTIIYnFKSPpl3RXNwpXCmhH2nIM8VMOwWH3Gs4771QZ4ySZZ">https://www.mountaintopdata.com</a>

Revenues Lost−34% of Marketing Executives Not Sure How to Use AI

Engagio announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as non-campaign activities, such as lead nurturing and web visits. The result is an incomplete view of what is required to drive business outcomes. It is critical to understand how the combination of marketing and sales work together so revenue teams can optimize spend and headcount.
“Marketing has shifted from being perceived as the arts and crafts department to a real revenue driver,” said Jon Miller, founder and CEO of Engagio. “A significant aspect to driving and forecasting revenue is understanding what programs are the most effective. Traditional marketing attribution tools have been a good first step, but they have left out the impact of sales and sales development, which are essential in Account Based Marketing and outbound models. With our new Engagement Minute Attribution, we are making it easier to see how both marketing and sales play a role in driving revenue together.”
Engagio uses the concept of time spent (minutes) to illustrate if an account is engaged and ready to move to the next stage. The software uniquely enables B2B marketers to understand the behavior of multiple people within an account, and then visualizes activity at an account level. Now, marketers can get more granular and examine the key activities that drive engagement by team. It is not about assigning credit, rather revenue teams can optimize the types of joint programs and initiatives they execute together to more effectively close deals or expand further into the account.
Engagio’s new attribution capabilities allow marketers to:
<ul>
<li>Align journey analytics and attribution with the activities that drive engagement at the account level</li>
<li>Consider and compare the relative impact of all touches, including web visits, intent data and especially high engagement activities such as sales calls and meetings</li>
<li>Move beyond campaign tracking to understand the impact of the entire revenue team</li>
<li>Measure business outcomes along the entire buyer’s journey, pre and post-purchase</li>
</ul>
“We are having great success with Account Based Marketing, and the next step for our team was to obtain a richer understanding of which programs and efforts are working the best from a holistic viewpoint,” said Jana Grube, Demand Generation Leader at Marchex, a publicly-listed provider of call analytics and call tracking solutions. “With Engagio’s Dash, we have had the ability to understand which marketing programs are working and where we should invest more. Now with Engagement Minute Attribution, we can also see which sales touches are the most helpful. Having this complete picture has helped us optimize outbound efforts significantly.”
To learn more about these new Dash capabilities, join the Engagio team on Tuesday March 12 at 10am PT:
<a href="https://info.engagio.com/abm-measurement-102">https://info.engagio.com/abm-measurement-102</a>

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

<a href="https://umbraco.com/">Umbraco</a> today launched Umbraco 8,  the most advanced and easiest to use version of the flexible and full-featured open-source content management system (CMS) running more than 500,000 live websites. Building on its reputation as the “friendly CMS,”  Umbraco 8 makes it even easier for companies of any size to create and deliver relevant, compelling and personalized content—in any language—to engage and convert customers across websites, mobile apps, and other digital initiatives.
Umbraco 8, built on the Microsoft .Net platform, now includes several industry-first features and functionalities focused on simplicity, stability, and usability:
<ul>
<li>Language Variants—allows variants of the same content in one project, greatly reducing the complexity of managing multilingual content, without needing development to get similar capabilities.</li>
<li>Infinite Editing—enables editors to seamlessly move back and forth between different parts of the website, supporting modern content creation without compromising workflow</li>
<li>Content Apps—offers easy access to “best of breed” third-party applications for additional functionality as well as new content-aware features that gives end-users an entirely new way to extend, learn, evaluate, and as a result, improve their content.</li>
</ul>
“Content is still king, and these new features in Umbraco 8 help support the creation of compelling and highly effective content that will reach all key audiences without the technology getting in the way,”
said Niels Hartvig, Umbraco’s founder and chief unicorn. “With Umbraco 8, creating multilingual sites is as easy as clicking a couple of buttons. Editors can seamlessly move through a jungle of content. And content creators can get valuable insights into which content is having the most impact, and why, so they can produce what will more effectively generate what we all want from a website—more sales.”
The “Next Level” of Umbraco Arrives
According to Scandia CEO and founder Nik Wahlberg, a long-time gold partner and Umbraco user, “Umbraco has always been more than just a CMS, but this release takes the powerful application development platform to the next level entirely.”
“With Umbraco 8, our clients now gain a slew of modern and much-anticipated features, from content variations for multilingualization and personalization to best of breed apps and a streamlined user experience,” Wahlberg added. “With Umbraco Headless following shortly to serve both our Web and mobile initiatives, both Umbraco and our clients in financial services and identity protection look forward to Umbraco's steady growth.”
<a href="https://www.marceldigital.com/">Marcel Digital</a>, a Chicago-based digital agency and Umbraco gold partner, expects Umbraco 8 to give his clients, and the visitors to their websites, an even greater overall experience. “With Umbraco 8, site owners can give their website visitors a more relevant and personalized browsing experience that generates more website engagement, along with increased sales,” said Patrick Delehanty, marketing manager, Marcel Digital. “In addition, with Infinite Editing, our clients can now edit a page of their website by simply clicking on the content or media and making the changes right there in the window, with the changes immediately effective. It’s a huge time saver.”
Umbraco Awards Nominations Due by March 22
Nominations are open for the 2019 Umbraco Awards, an annual program honoring the best Umbraco projects in 10 categories, including Best Cloud Solution, Best Custom Solution, Best Editing Experience, Best Gold Partner Solution, Best Certified Partner Solution, Best Designed Site, Best New Tech, Package Award, Best Content app (Umbraco 8) and the Jury’s Choice Award. Nominate at<a href="https://codegarden19.com/umbraco-awards-2019/">https://codegarden19.com/umbraco-awards-2019/</a>
Winners will be announced at <a href="https://codegarden19.com/">Codegarden 2019</a> on May 22-24 in Odense, Denmark.
About <a href="http://www.mobile-industrial-robots.com/">Umbraco</a>
Umbraco is an open source CMS built on the Microsoft .NET platform. Often referred to as the “Friendly CMS,” Umbraco gives developers the flexibility and freedom to build website, apps and other solutions with the look and features they want, while enabling editors and content creators to easily and quickly get content in front of their customers as quickly as possible. Created in 2005 by Danish developer Niels Hartvig, Umbraco also offers the Umbraco Cloud, providing all-in-one Azure hosting and predictability in cost, performance and time. More than 500,000 websites run live on UmbracoCMS and the Umbraco Cloud, supported by more than 220,000 very active Umbraco community members.  For more information, visit <a href="http://www.umbraco.com/">www.umbraco.com</a>

Umbraco Launches Version 8 of Open-Source “Friendly CMS”

Best Video Experience

Give your audience the best video experience

#000000

Web developers working abroad can benefit from several apps that improve their productivity, efficiency and overall capacity. They face many challenges when working abroad, from being in a new country and culture to dealing with region locking for web resources.
<h2 id="autohotkey"><a href="https://www.autohotkey.com/">AutoHotKey</a></h2>
This power user tool is a web developer's best friend. They can create custom hotkeys and make automated scripts that reduce the time they spend on repetitive tasks. The application is user-friendly and has complete documentation that makes it simple for users to harness its power. While it takes some time to configure for the web developer's specific needs, it's well worth the time and effort.
<h2 id="trail-wallet"><a href="http://voyagetravelapps.com/trail-wallet/">Trail Wallet</a></h2>
Tracking expenses can be difficult when a web developer is operating abroad. Currency conversion rates can change on a frequent basis and figuring out costs in that situation can be difficult. Things become even more complex when the web developer is taking a digital nomad approach to their work. They travel to new countries multiple times per year, which may involve different currency and cost of living. Trail Wallet is designed to take these factors into account. It gives web developers working abroad a full understanding of their cash flow and funds.
<h2 id="if-this-then-that"><a href="https://ifttt.com/">If This Then That</a></h2>
If This Then That connects applications to create powerful integrations between them. Unlike some automation and integration tools, If This Then That streamlines the process and makes it as user-friendly as possible. It has a broad range of support for integration without needing to work directly with an application's API, which cuts down on the time that's needed for integration. Since it's a popular service, it also has a lot of documentation and third-party information on automation ideas that are helpful for a web developer working abroad.
<h2 id="slack"><a href="https://slack.com/">Slack</a></h2>
Client communication is key and sometimes email and phone calls don't cut it. The time zone difference between a web developer and their clients can also make discussions difficult. Slack is a group chat application that has many useful features and integrations. The product is in active development, so improvements happen on a regular basis. The base set of features are powerful and make it simple for web developers to share project updates, files and other resources. It's supported on a wide range of platforms, so they can check Slack on their mobile devices to ensure that there are no client emergencies waiting while they're out.
One particularly useful way that web developers working abroad can use Slack is by setting up chat bots that can address common client inquiries even when the developer is away from the computer or their phone. This option cuts down on the amount of customer service that the developer has to worry about, which allows them to better focus on their primary task at hand.
<h2 id="surfshark-vpn"><a href="https://surfshark.com/vpn-free-trial">SurfShark VPN</a></h2>
A web developer may face the dreaded region-lock when attempting to access content from their home country or other locations. This situation can make it difficult or impossible to move forward with a project that requires that information. SurfShark VPN eliminates this problem by providing a virtual private network with servers in many countries. The web developer can route their traffic through the VPN and make it appear as though they are trying to access the resources from an approved country. It also makes it difficult for anyone to monitor their web activities, which is useful for improving privacy.
<h2 id="asana"><a href="https://asana.com/">Asana</a></h2>
A lack of clarity can lead to the web developer and their clients having different expectations of a project. The client may be confused about the project scope, status or other details. Asana is a project management solution that keeps clients in the loop at each stage of the project. This application is particularly useful if the web developer works with a team and needs to coordinate with multiple people to get the job done.
<h2 id="worldtime-buddy"><a href="https://www.worldtimebuddy.com/">WorldTime Buddy</a></h2>
Deadlines can be confusing when working abroad. The web developer may be used to converting the time from their own country, which doesn't work when they're thousands of miles away. If they miss too many deadlines, then they can lose projects and even clients. WorldTime Buddy is a simple application that shows the time around the world. It's the perfect companion app for web developers working abroad, especially when they need to time conference calls and other real-time communication.
<h2 id="canva"><a href="https://www.canva.com/">Canva</a></h2>
Sometimes pulling out Photoshop or another graphic design tool for a project is overkill. Prototypes need placeholders, and Canva is a quick and easy application for putting together simple images. It has many templates for common web elements like blog post images and advertisements. The service also has many free to use design assets already included with the subscription fee. Graphic designers may not always have the time to put mockups together, and this application allows web developers to get what they need to move the project forward.
<h2 id="rescue-time"><a href="https://www.rescuetime.com/">Rescue Time</a></h2>
Rescue Time is a time tracking application that makes it possible for web developers to track exactly what they're doing throughout the day. If they face productivity issues, they get a weekly report from the application that details their schedule. The premium version also includes tools that help improve their focus at work with website blocking and offline task tracking.
<h2 id="calendly"><a href="https://calendly.com/">Calendly</a></h2>
Playing phone or email tag to get meetings set up is quite frustrating. It becomes even more difficult if the web developer is working with someone from an inconvenient time zone. Calendly gives web developers the opportunity to create appointment blocks that the client and choose from. They don't need to sign up for anything to access the appointment booking schedule. The web developer can simply share a link. It's even possible to embed it on their portfolio website for a truly seamless experience. Once they pick a good time for them, it gets placed on the web developer's calendar.
Working abroad is an excellent opportunity for web developers, but it does come with its challenges. These applications decrease the potential frustration of this situation and help make web developers more productive and efficient.

Top Suggested Apps for Web Developers Working Abroad

<a href="https://www.inmarsat.com/">Inmarsat</a>, the world leader in global mobile satellite communications services, today announced that it has entered into a collaboration agreement with Microsoft, which will enable Inmarsat’s customers to transfer data collected through their Industrial IoT solutions to the Microsoft Azure IoT Central platform.
Under the agreement, <a href="https://azure.microsoft.com/">Microsoft Azure</a> customers will also be able to access Inmarsat’s global satellite communications network, enabling them to connect their IoT infrastructure to cloud-based applications via the world’s most reliable mobile connectivity network.
The collaboration will initially focus on the delivery of Industrial IoT-based solutions to the agriculture, mining, transportation and logistics sectors, supporting digitalization and visibility across the global supply chain. Customers will gain access to a variety of tools that will help connect anything to anything, bringing together assets in the physical world with applications in the digital world, no matter how remote the location.
Commenting on the relationship with Microsoft, Tara MacLachlan, Inmarsat’s VP of Industrial IoT Strategy, said: “This collaboration with Microsoft Azure is central to our Industrial IoT strategy and will enable our customers to access the data generated and processed by our intelligent edge IoT solutions, regardless of where their infrastructure is located. Analyzing this data and using it to optimize operations is where the fundamental value of IoT resides, and the applications that Microsoft can deliver through Azure and IoT cloud solutions will be critical to delivering this value to our customers.”
Paul Gudonis, President of Inmarsat Enterprise, added: “Our relationship with Microsoft Azure will provide customers with the reliable global connectivity and cloud services they need to take advantage of the Internet of Things wherever they are. Industrial IoT solutions have the potential to bring transparency and intelligence to the global supply chain and by partnering with Microsoft we are making it easier and faster than ever for businesses from all sectors to exploit the technology and achieve competitive advantage.”
Sam George, Director, Azure IoT said, “Microsoft Azure is being built as the world’s computer; extending the reach of our cloud through IoT and intelligent edge services. Our goal is to enable customers to take advantage of connected IoT solutions no matter where they are in their journey. With Inmarsat, customers across industries from agriculture to mining and logistics sectors, will benefit from the power of the intelligent cloud and intelligent edge with global satellite connectivity in the most remote parts of the globe.”
Inmarsat is a leading provider of mobile satellite connectivity for Industrial IoT deployments across the global supply chain. It has a proven and unrivalled track record of operating the world’s most reliable commercial mobile satellite networks, sustaining business critical applications for 40 years. Its award-winning services are enabling end-to-end transparency across the production, extraction, manufacture and multi-modal transportation of goods. Inmarsat owns and operates the world’s most reliable L-band satellite network offering 99.9% availability suitable for critical IoT applications, rugged and energy efficient terminals, and low latency data transmission.  It is the ideal connectivity solution for enabling monitoring and automation applications in remote and hostile environments.

Inmarsat and Microsoft Azure IoT join forces to deliver cloud services via satellite

For those of you who've recently updated to WordPress 5.1, you may be screaming in frustration due to an issue getting back to your dashboard once the upgrade is complete.
Numerous users are reporting issues with this particular screen below creating a loop and preventing them reaching their dashboard.
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/screenshot-2019-02-22-at-81110-am.png" /></figure>
If you click continue on the screen above, it redirects to your homepage and a second attempt to enter your dashboard will reach the same screen.
<h2>The Fix</h2>
The only way to fix this is to log into your cpanel or hosting provider back-end and find the object-cache.php file located in the /wp-content/ folder and rename it to object-cache.php.bak.
Once you've done this, retry accessing your dashboard. You'll get the same screen telling you you are up to date. Click continue and you should now be able to access everything.
I have to say I'm rather shocked that this major issue slipped by the QA process but hopefully Automattic will get their butts in gear and resolve it quickly.
Let me know if this helps and if so, spread the word for others!

WordPress 5.1 "No Update Required" Bug - We've got the Fix!

The latest version of WordPress is out for public use. This new version brings a long needed feature to the popular open source CMS, Site Health.
<h2 id="what-is-site-health">What is Site Health?</h2>
The new Site Health feature will start showing notices to administrators of sites that are running outdated versions of PHP, leading to potential security risks. It will also perform checks on new plugins to ensure that they are compatible with the existing version of PHP. If they are not, WordPress will prevent installation (and possible site breakage).
This is a big step in the right direction for WordPress and I'm hopeful that even more features are introduced to the Site Health feature as it matures.
Other improvements within this release include:
<ul>
<li>Speed and performance improvements for the Gutenberg editor.</li>
<li>Multisite metadata – 5.1 introduces a new database table to store metadata associated with sites and allows for the storage of arbitrary site data relevant in a multisite / network context.</li>
<li>The Cron API has been updated with new functions to assist with returning data and includes new filters for modifying cron storage. Other changes in behavior affect cron spawning on servers running FastCGI and PHP-FPM versions 7.0.16 and above.</li>
<li>WordPress 5.1 features a new JavaScript build option, following the large reorganisation of code that started in the 5.0 release.</li>
<li>And more!</li>
</ul>
For a full list of improvements, see here: <a href="https://wordpress.org/support/wordpress-version/version-5-1/">https://wordpress.org/support/wordpress-version/version-5-1/</a>

WordPress 5.1 is Out - Brings Site Health and More to Bloggers Everywhere

BuddyPress 4.2.0 is now available. This is a security and maintenance release. All BuddyPress installations are strongly encouraged to upgrade as soon as possible.
The 4.2.0 release addresses two security issues:
<ul>
<li>A cross-site scripting (XSS) vulnerability was fixed that could allow users to send malicious code in the content of private messages. Discovered and reported independently by <a href="http://www.klmunday.com/">Kieran Munday</a> and <a href="https://security-consulting.icu/">Tim Coen</a>.</li>
<li>A privilege escalation vulnerability was fixed that could allow users to reply to unauthorized private message threads. Discovered by <a href="http://www.klmunday.com/">Kieran Munday.</a></li>
</ul>
These vulnerabilities were reported privately to the BuddyPress team, in accordance with <a href="https://make.wordpress.org/core/handbook/testing/reporting-security-vulnerabilities/">WordPress’s security policies</a>. Our thanks to the reporters for practicing coordinated disclosure.
BuddyPress 4.2.0 also fixes 4 bugs. For complete details, visit the <a href="https://codex.buddypress.org/releases/version-4-2-0/">4.2.0 changelog</a>.

BuddyPress 4.2.0 Maintenance and Security Release

Enterprise SEO is one of the best ways to increase revenue and drive more traffic to your site. The term itself is used in reference to search engine optimization for larger organisations with comprehensive websites (usually 1000+ pages).
Every business should have an SEO strategy in place, but enterprise SEO is absolutely essential for organisations with 1000s of products or services to ensure everyone and everything is working in sync. This means that the digital marketing team managing enterprise SEO will be much more specialized than that of a smaller company.
Rather than managing multiple areas of the site, each team member takes accountability for their own specific niche in order to increase traffic. Given the size of enterprise organisations, even the most minimal increase in website traffic can account for a significant number of new visitors.
Whilst the general SEO principles are the same as when dealing with non-enterprise businesses, these larger sites require SEO strategies that can scale. So let’s take a look at 3 key strategies that are proven to provide optimal results.
<h2 id="3-key-enterprise-seo-strategies">3 Key Enterprise SEO Strategies</h2>
<h3 id="1-keyword-selection">1. Keyword Selection</h3>
Keyword selection is a fundamental part of traditional SEO and it’s even more important when applied to enterprise. In addition to keyword volume, enterprise SEO managers also have to analyse ranking difficulty, search intent, and existing results.
<h3 id="2-template-optimisation">2. Template Optimisation</h3>
When managing 1000s of website pages in enterprise SEO, it’s essential to use a template containing all of the necessary tags so that you don’t have to go through each page individually. Anyone familiar with WordPress will have used these tags before, such as meta descriptions and image ALT.
<h3 id="3-constant-content">3. Constant Content</h3>
Creating and publishing quality content is instrumental to enterprise SEO and a company blog is one of the best ways to bring visitors to your site. All content types such as videos, images, and text can be utilized here. Studies suggest the users engage more with longer content, but resourceful short-form content that aligns with keywords in the user’s search shouldn’t be overlooked.
A mix of short and long-form content is usually best, but it’s a good idea to test different types and variations of content to see what works better for your audience when starting out. Always ask these two questions when you create a piece of content for your site:
<ul>
<li>Does the content provide value to the user?</li>
<li>Is the content original, engaging, and informative?</li>
</ul>
<h2 id="using-an-enterprise-seo-platform">Using An Enterprise SEO Platform</h2>
Large-scale SEO projects will benefit immensely from using an enterprise SEO platform. A good platform will help the digital marketing team to maximize productivity and results whilst minimizing errors. Finding the right software to support your Enterprise SEO efforts is one of the best ways to achieve your objectives and a worthwhile investment.
<h2 id="the-bottom-line">The Bottom Line</h2>
<a href="https://www.devhub.com/enterprise-seo-pages/">Enterprise SEO</a> can be tricky but it can provide a high ROI once it’s done correctly. With a well-structured team and a detailed enterprise SEO plan in place you can guarantee that your site will receive a significant increase in high-quality traffic. And with the right software, you can maximize your results even further.

What is Enterprise SEO?

grainne-logue

Hotjar - Spot what confuses

Spot what confuses your users with Hotjar & AI

#ffffff

Explore a wide range of informative articles, insights, and industry updates. Stay informed and ahead of the curve with our diverse collection of news and posts covering the latest trends and developments in the industry. Page - 44

News

Give your audience the best video experience

Spot what confuses your users with Hotjar & AI