Articles - Page 44

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

<p>Contentful, the global leader in headless content management, today announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a <a href="https://blogs.gartner.com/benjamin-bloom/2019/12/20/360-review-integrated-suite/" rel="noreferrer nofollow noopener">28-point preference for a stack</a> over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital experiences across channels while leveraging their existing investments.</p>
<p>The App Framework builds on Contentful’s market-leading extensibility, which champions the “modern tech stack,” an approach to assembling a group of best-in-class services, seamlessly integrated with open APIs. This approach also enables brands to evolve their tech stacks to incorporate new tools. Thousands of brands are moving from legacy suites to modern platform architectures.</p>
<p>“We’re in a new era of digital experiences, where customers expect unique brand experiences across an increasing number of channels,” said Steve Sloan, CEO of Contentful. “Brands can’t keep up with this demand using monolithic, legacy CMS suites. Contentful’s App Framework enables businesses to build connected experiences with scalable apps on a unified content platform.”</p>
<p>When customers connect their growing portfolio of digital experience services such as optimization, analytics, collaboration, translation, and deployment and delivery to Contentful’s content platform, they make more of both content and technology investments. That’s because the App Framework lets businesses scale services programmatically, instead of one-off integrations that are hard to maintain and upgrade. This gives Contentful customers and its partner ecosystem more agility and flexibility, while strengthening governance for customers’ global content operations.</p>
<p>“We are happy to team up with Contentful on our quest to enable our customers to create seamless commerce experiences,” says Dirk Weckerlei, Global Head of Partner Management at Commercetools. “Our microservices approach, combined with Contentful’s API-first App Framework, enables brands such as Bang &amp; Olufsen to unify content across all their channels.”</p>
<p>A set of new API endpoints, libraries and blueprints make up the App Framework. These tools are designed to help developers quickly build custom apps and integrate existing services. Developing apps is made easier because customers can use the open source code to build integrations and deliver digital experiences faster. Plus, more than a dozen independent software vendors, including Optimizely, Netlify and Commercetools, now offer apps on Contentful to help customers to apply these services across their entire organization in just a few clicks.</p>
<p>The number of companies using this technology is growing rapidly — Contentful has the largest technology and <a href="https://www.contentful.com/partners/" rel="noreferrer nofollow noopener">solutions partner</a> ecosystem among headless CMS providers. In addition to <a href="https://www.contentful.com/ecosystem/" rel="noreferrer nofollow noopener">technology partners</a> including leading third-party SaaS companies, Contentful partners with top global agencies such as EPAM, AKQA and Publicis Sapient. With the App Framework, tech partners can more easily connect their services with the Contentful platform and equip customers with new capabilities; meanwhile, solution partners can build richer digital experiences for brands by creating custom apps to service or resell to their clients.</p>
<p>“Global brands like Bang &amp; Olufsen need to maintain a luxury digital experience across numerous channels, which is only possible with a content platform that’s extensible and modular,” said Om Singh, Head of Engineering, Nordic at Publicis Sapient. “We confidently recommend Contentful to our clients because we know it will easily integrate with commerce solutions, digital displays or any future customer touchpoint.”</p>


Contentful launches App Framework under new CEO

cms-critic-staff

<p><a href="https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATUeS0h4DJ623Zdp12Z8IUD4NRrOE19deqmmvxd5LSqfP-2BCBl-2Fm6mlVCZeuUGmOuaSKaj3w8pVOMfpjQivDrGHEOwWLvbzzfAlJbPGpFNGTNmaKwBluWvqYlE6-2FplUoTgs-2FViyLKNFkmRC0LF0l5b7pFcFLG51bR1kozc6G-2FsBGTv4NiFXmFETZZeGSzOCvKPf72zUvulPmBvzXmypgH1NUiZ5t2QeF-2BQTBxL6n7zbEutI6ZG4_mdytbyizDIdVO1JQUbUtCUfTtSkZ3al2-2FoZcynX0Ktn6hOE7IfOACcFjaA4gaM87CLaIV8D-2F4R3bXVK-2F39GQKZa7LoEedhOhatWDdO5RiK8RFpGGroK7F-2FcLFKwui72-2Bhe7QUr-2FZk1iSABX-2BEw1CJwLz3PJ4d-2BqQcHNBkHMS9C5RWqZ3kUIFZIzdmxs-2F-2FdErWZYOxBgdLNaGgR-2Bd6bTQhdy1nJgXWqeGKyRh3K8hqqgJU49ZORB9N0JvCg1xZH-2FutfMcPgFa0fqMN7lY6wdX-2B-2FU7Plpf6-2F6dQpk4jVCBkbE0iIeSVEsQpcZRzjLJ9MhGcKqIKM7o-2FHK9EAqTkvc-2FwgUxD4qcSEa5KfyM2iBCH-2BA-3D" rel="noreferrer nofollow noopener">Nuxeo</a>,  the leading cloud-native Content Services Platform (CSP), today  announced 2019 revenue and growth figures that reflect the company’s  ongoing success in the fast-growing Content Services market, where Nuxeo  continues to outpace its competitors.</p>
<p>In 2019, Nuxeo's revenues grew by 32 percent, with Q4 revenue growing  46 percent year-on-year, making the company one of the fastest-growing  vendors in the Content Services and Enterprise Content Management (ECM)  market. 2019 continued a well-established trend of rapid growth for  Nuxeo and the company has achieved a sustained 40 percent compounded  annual growth rate (CAGR) since taking investment from Goldman Sachs and  Kennet Partners in 2016. In fact, the company has more than tripled  revenues over the last four years.</p>
<p>In addition, customers are deploying the Nuxeo Platform via the cloud  at an accelerating pace, as evidenced by a 63 percent increase in the  company cloud revenues in 2019. Nuxeo Cloud now represents 32 percent of  the company’s total recurring revenue.</p>
<p>“We have a sustained, strong track record of success in the Content  Services market,” said Eric Barroca, CEO of Nuxeo. "The results and  milestones we achieved in 2019 illustrate that we’re meeting the complex  information management challenges of global enterprises. We anticipate  another strong year in 2020 as more enterprises continue to embrace the  Nuxeo Platform to address a variety of different business needs, from  modernizing large-scale legacy ECM systems for leading financial  institutions to helping fashion and apparel companies to accelerate  their digital supply chains and bring new products to market much more  quickly.”</p>
<p>2019 was a year of innovation for Nuxeo as the company launched two  new cloud services and delivered numerous new platform features. In  July, the company introduced <a href="https://u7061146.ct.sendgrid.net/ls/click?upn=4tNED-2FM8iDZJQyQ53jATUV-2FnaGUdJN1Rf8R29HcZZ-2FLaKI1HaEL79nRXBLCPPHDlVkU6cCupg1XSG-2FTNb6IGyjk76MeNaub5EJU7-2Fppm2KxxbTcwhW6ZmCriXMxF0TQOPhNhF-2FocCNUBPIb5QHDUoQ-3D-3Drj0g_mdytbyizDIdVO1JQUbUtCUfTtSkZ3al2-2FoZcynX0Ktn6hOE7IfOACcFjaA4gaM87CLaIV8D-2F4R3bXVK-2F39GQKZa7LoEedhOhatWDdO5RiK8RFpGGroK7F-2FcLFKwui72-2Bhe7QUr-2FZk1iSABX-2BEw1CJwLz3PJ4d-2BqQcHNBkHMS9C5RWqZ3kUIFZIzdmxs-2F-2FdErHeBXKi5EyIv5zoAJNpK1UcpT26kzgX6Nh-2FgY0BuomuNlKlA8r5MpOlYGF9YSs4mA20o0aTa0kurAQLZjbdRNb1ZJlX3FTBoVuFwBjw8-2Bbyts1jRTLFPM3HZWO-2BY66aphMFy469xU2VRsEWEv-2BmqrlO93zrsgzNlVqawRLzrDiL4-3D" rel="noreferrer nofollow noopener">Nuxeo Insight</a> and became the first CSP vendor to release a fully-trainable artificial  intelligence (AI) offering for content. In November, the company  launched its Nuxeo Transformation service, a fully-elastic cloud service  for rendering and transforming content and digital assets at extreme  scale.</p>
<p>“We are focusing on delivering breakthrough technology to our  customers,” explained Barroca, “Our Nuxeo Insight service is the most  advanced, trainable AI engine in the Content Services market today. It  enables our customers to build custom AI models using their own content  and data to deliver real, quantifiable business results, like  recognizing talent and products, identifying characters and other  intellectual property, and intelligently classifying documents and  content -- all at an unprecedented scale and with exceptional accuracy.”</p>


Cloud Deployments Drive Rapid Growth of Nuxeo in 2019

<p>Joomla is a popular open-source content management system used on millions of different websites. It has hundreds of great features built into its core system, and many more that can be installed using a convenient plugin system. Webmasters who use Joomla need to become familiar with the various features so that they can build the best website possible. One of the most powerful features (which is often overlooked or under used by site owners) are the access control lists (ACL). Access control lists give the site owner the ability to decide who can do what on the site. Learning about this great feature is essential for anyone using, or considering, Joomla as their CMS.</p>
<h3>What is the Joomla ACL?</h3>
<p>Joomla’s ACLs allow an administrator of a website to create and control various different roles. Users of the site, as well as visitors, can then be assigned to specific roles according to their roles or activities. The ACLs are broken up into two separate sections. The first are the user viewing access levels, which are for visitors to the site. The second is for user action permissions, which is for administrators, content contributors, moderators, and others who will need to perform actions on the site itself.</p>
<h3>User Viewing ACL</h3>
<p>The user viewing ACL will allow you to set up groups with different permissions based on a variety of factors. The most common way to use this system is to have one group that is for users who are visiting the site as a guest, and another group for those who have registered with the site. It is also possible to create child groups under each parent group to further control who has access to what. For example, a popular type of child group would be for users who have not only registered for the site, but also made a purchase. These users may need access to pages such as a return policy, a dedicated customer service area, or a billing page.</p>
<p>When creating any parent group, it is important to remember that all the child groups under it will inherit the same permissions. So, the highest level parent group should be given the most restrictive permissions, and additional permissions are added in child groups as they are needed.</p>
<h3>User Action ACL</h3>
<p>The action permission system works in much the same way as the viewing ACL system. The difference is only in regard to what type of permissions will be granted. The permission options for actions are broken up into several levels, which include global configuration level, component level, and article level. These apply as follows:</p>
<ul>
<li><strong>Global Configuration Level</strong> – This level will grant all users who will have any type of action permissions the basic controls they need. This will include things like allowing the user to log onto the site, into the administrator page, offline access, and more.</li>
<li><strong>Component Level</strong> – Under the component level users can be assigned permissions to edit specific components of the site. This could include banners, contacts, languages, plugins, and more.</li>
<li><strong>Article Level</strong> – This is the level where users are given permissions to create, edit, and publish articles on the site.  It can also be used to provide access only to specific articles, or to articles that this user published.</li>
</ul>
<p>An example of how the permissions setting look in Joomla can be seen in the image below. This image is showing some of the options available for global configuration:</p>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/image-13.png" alt="Permissions setting in Joomla" /></figure>
<p>This ACL system allows the administrator to allow moderators, writers, and others to have the ability to access the portions of the site that they need, while still restricting them from areas that they shouldn’t control. Setting up access control lists properly from the beginning will make the management of a Joomla site in the future. There will be no need to adjust permissions on a case by case basis, and the users will only have access to that which they really need.</p>
<h3>Joomla ACL Addons</h3>
<p>The access control list system included with core Joomla is powerful and will allow an administrator to precisely grant and restrict just about any permissions they desire. While this will be more than sufficient for most site owners, there are additional options available through Joomla addons. These third-party addons provide additional functionality or adjust the user interface for ACLs, which some people may like. Whether addons are used or not, the Joomla access control lists are an essential part of running any site.</p>


Introduction to Joomla Access Control Lists

michael-levanduski

<p>As of January 14<sup>th</sup>, Microsoft has officially stopped supporting Windows 7. If you’re still using this operating system on your computer, there are some important things that you need to be aware of. The end of support may have a significant impact on both your day to day computer usage, and any activities related to running your website(s). This end of support is a normal part of the Microsoft planned life-cycle, which promises technical support for ten years for each operating system. Windows 7 was first released in October of 2009.</p>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/image-12.png" /></figure>
<h3>What Support is Ending?</h3>
<p>For the last several years, Windows 7 was technically only supported under their ‘extended support’ solutions. This means that they continued to provide security updates and software updates to support new devices. Users could also get direct technical support if they were willing to pay for it. All of these options have now come to an end and Microsoft will not be patching or updating this operating system at all going forward. Individuals and businesses who choose to continue using Windows 7 will not be able to get any support from Microsoft engineers.</p>
<h3>Risks of Remaining on Windows 7</h3>
<p>While Windows 7 will continue to function normally, those who do not upgrade to Windows 10 (or at the least, Windows 8.1, which is still supported through 2023), will face additional problems. The following are the most significant risks users need to be aware of if they keep running Windows 7:</p>
<ul>
<li><strong>Regular Security Patches</strong> – Microsoft will not be releasing any further updates to Windows 7, which means their normal security patches will end. This leaves users at risk for viruses, malware, and other issues. A computer infected with these types of things can easily spread them to their managed websites as well.</li>
<li><strong>Known Security Fixes</strong> – When a significant security issue is found, Microsoft will no longer provide ‘zero day’ fixing. While under support, a patch would be developed and rolled out very quickly to combat major security flaws that were found.</li>
<li><strong>Updated Drivers</strong> – Drivers will no longer be updated, which means computers running Windows 7 will be increasingly unable to run new types of hardware.</li>
<li><strong>Support for Software</strong> – No new software, or updates to existing software, will be made to run on Windows 7, and Microsoft won’t update the operating system to run modern software. Over time, users will have more and more problems running the latest software (including CMS’s).</li>
</ul>
<h3>What Options Do You Have?</h3>
<p>Those who are still running Windows 7 have several options available to them. For the vast majority of people, the best course of action is to simply upgrade to Windows 10. This is the latest version of Windows and is the best supported. While the initial roll-out of Windows 10 did have some problems, the OS has been greatly improved and most people are now very happy with it. That being said, it will have a slight learning curve associated with it, so keep that in mind.</p>
<p>To get Windows 10, users can purchase it (currently $139) online and install it. For now, Windows 7, 8, and 8.1 users can also participate in Microsoft’s free upgrade program, which gives a full version of Windows 10 to all users. This program was scheduled to end back in 2016, but is still active. Instructions on this, click <a href="https://www.cnet.com/how-to/rip-windows-7-upgrade-to-windows-10-free-heres-how/">HERE</a>.</p>
<p>The least popular option is going to be to upgrade to Windows 8.1. This version of Windows is still supported through 2023 using Microsoft’s extended support category. There are no real advantages to moving to Windows 8.1 instead of going directly to 10, however, so this isn’t a good option for most people.</p>
<p>The final option, which is not at all recommended, is to remain on windows 7. While most users won’t experience any immediate issues, they are putting themselves at an ever growing risk. It can make sense to keep running Windows 7 for a short period of time while preparing for an upgrade, moving up to Windows 10 should be a priority for all users.</p>


What You Need to Know About the End of Windows 7 Support

<p>Notepin (Notepin.co) is a note taking and <a target="_blank" href="https://www.cmscritic.com/minimalist-blogging-platforms/">blogging platform</a> that launched in 2017, and has been growing in popularity. The web-based system has a minimalist approach, which provides for a distraction free platform for users to enjoy. For such a simple service, it is really able to offer a lot to its users. Whether you are looking for an easy place to take notes that you can access from anywhere, or you want to launch your own blog, this is a good option to consider.</p><p>The founder of Notepin, Osman Ahmed, said this about his platform, “it is a note-taking platform which comes with the optional ability to transform your notebook into a public blog.” Quite an interesting concept, and one that many people have been taking advantage of.</p><h3><strong>Getting Started with Notepin</strong></h3><p>One of the biggest perks of using Notepin is that you don’t need to make an account to use the service. When you browse to the site, you simply click the ‘or write anonymously’ to begin taking notes, writing a blog post, or just having fun. It will generate a random notepin.co URL that you can then access from anywhere.</p><p><img src="https://cmscritic.com/ms-content/uploads/2023/08/notepin-get-started.png" /></p><p>If you want something more memorable, you can create your own notepin.co URL using any available word or phrase. Even taking this route does not require you to create an account, verify an email, or take any other action. If you want to make sure that you’re the only one who can read or edit your page, you simply add a password (which still doesn’t require an account). To put it simply, this is the fastest and easiest way to start typing up notes or blogging you’ll find.</p><p><img src="https://cmscritic.com/ms-content/uploads/2023/08/notepin-create-url.png" /></p><h3><strong>Extremely Minimalist Approach</strong></h3><p>As soon as you access the Notepin site you’ll see that it is a distraction-free environment, and that continues on to the writing &amp; editing pages as well. There are virtually no menus, very few editing features, and nothing to get in the way of your focusing on the writing. This is ideal for people who want to create quick posts, take notes for themselves, or quickly publish content to their site.</p><p>When browsing a page as a viewer there won’t be much besides the text that was posted by the author. There can also be basic images but most pages don’t even have that. The full focus of this platform is on the content and making it as easy as possible to access.</p><h3><strong>Free Features</strong></h3><p>Anyone can use the Notepin system free of charge. The free plan comes with just one theme. Free users will also be restricted to posting text only with no images or video. All users, including those on the free plan, will have the option for visitors to share the posts on Twitter and like the posts on the site itself. These options can be disabled by the author if they don’t want this type of social interaction.</p><p>Free users can create a unique custom URL where their content will be posted. The URL to access content will be formatted like this: <a target="_blank" href="http://notepin.co/ExampleNotes">http://notepin.co/ExampleNotes</a>. Users can choose whatever they want (as long as it is unused) to replace the ‘ExampleNotes’ portion of the URL. This not only makes it very easy to remember, but also allows authors to have some level of branding. Authors who want to have their content published to their own domain will have to upgrade to one of the two premium plans.</p><p><img src="https://cmscritic.com/ms-content/uploads/2023/08/notepin-create-unique-url.png" /></p><h3><strong>Premium Features</strong></h3><p>If you want to take your page to the next level, you can sign up for one of the two premium feature packs. The ‘Pro’ plan is just $11 per year, and the blogging plan is $19 per year. Both of these plans add multiple different themes to help improve the look of your page. The themes are still relatively basic, which goes well with the overall minimalist approach to the service. The premium services also allow higher quality images to be used, ambient sounds to be added to the site, text to speech options, and more.</p><p>The benefit of using the blogging plan is that you can have email subscriptions, a custom domain, Google Analytics information, custom SEO options, private posts, and the branding from Notepin is removed. Given the fact that both of these premium packages are quite inexpensive, it is a great deal for those who want to start their own blog.</p><p><img src="https://cmscritic.com/ms-content/uploads/2023/08/notepin-premium-features.png" /></p><h3><strong>Is Notepin a Good Platform?</strong></h3><p>While Notepin is certainly not for everyone, it has some unique features that make it a really interesting platform that many people love. If you’re looking for a fast and easy way to get started with publishing your content, or you just need a convenient place to take notes, this is clearly an excellent choice. For those who want to run a minimalist blog, <a target="_blank" href="https://notepin.co/">Notepin </a>may be the ideal solution. It really is extremely fast and extremely easy not just to get started, but to continue publishing long into the future.</p>

Notepin Review

<p>eZ Systems, the digital experience company, announced today it has  acquired an e-commerce software from silver.solutions, the e-commerce  solution provider specializing in delivering B2B e-commerce  solutions. This deal strengthens eZ Systems’ offering, covering the  full spectrum of modern digital experiences, enabling it to accelerate  the development of new e-commerce capabilities.</p>
<p>“From the outset, silver.solutions developed its commerce technology  on top of eZ Platform and Symfony so it was a natural choice for us to  make this acquisition,” says Bertrand Maugain, co-CEO and CCO at eZ  Systems. “Unlike some of our  competitors, we are not adding a new disjointed technology to our  portfolio but building upon the solid and compact foundation that eZ  Platform offers.” He adds, “As we have evolved from being a pure CMS  provider to become a true DXP vendor – where content,  commerce, personalization, interoperability and extensibility are key  elements – so has the need for us to be able to respond to changing  market conditions in a fast and agile manner.”</p>
<p>A long-time partner of eZ, silver.solutions originally developed its  commerce technology as an extra layer on top of eZ’s earlier technology.  Since 2017, silver.solutions developed an e-commerce solution embracing  eZ Platform v2 and in  2018 partnered with eZ Systems to engineer and offer its e-commerce  capability as part of the eZ solution under the eZ Commerce name. As of  today numerous customers have benefited from the synergies of having  both technologies work seamlessly and flawlessly  together.</p>
<p>“We at silver.solutions are delighted about the acquisition as eZ  Systems has the engineering resource and vision to develop the core  product further. This enables us to concentrate on developing B2B  e-commerce add-ons and adapt the software  to meet specific customer requests. silver.solutions will continue  offering its existing e-commerce solution silver.eShop. Thus we can  offer two solutions to our customers depending on their requirements and  strategy,” says Ania Hentz, CEO, silver.solutions.</p>
<p>Roland Benedetti Chief Product Officer at eZ Systems added:  “Increasingly, Enterprises need to enable their customers to transact  online in a smooth, secure and easy way, e-commerce has become a core  part of what Digital Experience Platforms  need to offer. Integrating an e-commerce solution as a core part of our  platform, we can extend the set of capabilities our platform offers. In  particular, we can now provide strong integration capabilities with  business back-ends such as ERP and CRM systems  like MS Dynamics, SAP or others.”</p>
<p>silver.solutions’ team will support eZ during the transition period  and eZ will ramp-up resources dedicated to the development of more  e-commerce capabilities and will accelerate investment in the  development of the software.  As a strong  partner and experienced e-commerce experts, silver.solutions will  continue to develop innovative B2B e-commerce solutions and their  successful business as a full-service provider.</p>


eZ Extends the Capabilities of itsDigital Experience Platform (DXP) with Advanced and B2B Commerce Capabilities for Digital Experiences

CMS Kickoff 26

Find out at CMS Kickoff 26, January 13 - 14, St. Pete FL

What's the future of CMS in the AI era?

#ffffff

<p>With  revolutionary technologies such as virtual reality and augmented  reality becoming more widely adopted by the education and business  communities across the world, the need for dedicated content management  systems to facilitate content creation for AR and VR is more urgent than  ever. And while many have introduced systems for either AR<em> or</em>  VR devices, the experienced team behind Fectar has become one of the  first in the world to launch a full, cross platform solution along with  accompanying app.</p>
<p>Trialled  in the Netherlands throughout 2019, the innovative no-coding cross  platform publishing solution has been readily adopted by schools,  universities and business users, with hundreds signing up in just three  months.. Now available to educational institutions and other  organisations worldwide, the cloud-based Fectar Studio platform enables  content creators to publish interactive AR and VR presentations to  Android and iOS smart phones and tablets, as well as to VR devices  including Oculus GO and Oculus Quest. There are plans to introduce  compatibility with more devices such as the HTC Vive within the coming  months.</p>
<p>Fectar  Studio also differentiates itself from other content management systems  through improved features and functionality. While the recent trend has  been for CMS tools to offer content only, Fectar Studio provides users  with more options, such as the addition of buttons, hyperlinks,  questions, navigation, audio, and more to create engaging interactive 3D  AR/VR content.It also allows users to track how their creations are  being used with easy to access statistical data.</p>
<blockquote><p>Eugène  Kuipers, CEO and Founder of Fectar says, “AR and VR just got easy.  Within just a few weeks of our initial launch in 2019, the level of  interest and adoption was astounding. Schools and business users alike  have been quick to embrace the incredible potential of augmented and  virtual reality and deploy Fectar Studio and our app to create and view  beautiful and engaging presentations using AR and VR.</p></blockquote>
<blockquote><p>“We’ve  already witnessed fantastic results, especially in the education field.  A number of our users reported double-digit increases in revenue and  reductions in training costs while simultaneously reaching a whole new  level of customer and student engagement. We really are at the start of a  new era of content creation, and we’re confident this is a true game  changer for the industry.”</p></blockquote>
<p>While  virtual reality — a fully simulated experience — and augmented reality —  the art of overlaying simulation onto a real world environment — are  becoming increasingly utilized within the business and school setting,  these technologies are still very much in their early days, and many  apps that are being developed are designed exclusively for a single  platform or a single usage. This introduces a problem for businesses and  schools who want to engage with audiences who are using the  ever-growing selection of AR and VR devices available on the market.</p>
<p>A  further obstacle that has shown to be standing in the way of AR and VR  content success is the need for businesses and educational content  creators/publishers to utilise an in-house or outsourced development  team to change their content. Fectar directly addresses this concern  with a CMS, Fectar Studio, which can be managed without any technical  skills. Designed by a team of multiple award-winning developers,  creatives, and serial entrepreneurs, the simple system can be used  easily by anyone.</p>
<p>Fectar  Studio is already being widely adopted within the education, media and  design, manufacturing, retail, and real estate sectors, with many other  industries showing interest in the unique CMS and app. The Fectar team  is currently offering free weekly online courses for content creators  across all industries, providing them with the knowledge they need to  get started with the CMS.</p>
<p>Businesses  can now apply for a free 14 day trial of Fectar Studio through the  website. You can download the free Fectar app to view more than 100  different free use cases created by partners. Content creators can  register interest for becoming part of the global partner network.</p>
<p>To find out more about Fectar and Fectar Studio, visit <a href="https://u7061146.ct.sendgrid.net/wf/click?upn=84Em28S1K9SvtzcUtu04EtgdLxQNvmAf9sBzq7iGlMU-3D_BJkGAKsGgbHh2-2BIfs195dXmFVeDYX-2FZKM9gkPeb7NkTBYdnfNsOBRhdLBhqDWMdaBX0NwYmdr73k2k6eieHVauB8oV3XC3u4omN-2BIaLS5xF-2FyfD9a-2FZzrDjkq9TfLB7S5z2HT43TqvpJjVUrjIESShPPQNwHlEB7pYK76FWcUwLn4E-2Bv30BI4lLfdYZzKckSpJfJZt4w6zr6qiQeqVG1olixpJuvjIYjohoJ-2BOY-2BRiKN5YKH-2BAtU-2FL-2B4eRxRVgcN225UBF2NaZ1Vu2MIVVgebbutMCJG4EVnNnSQtXQr5b-2BCU5bPGzUQ1aLaa4MsqVA4XZvCqiuraIWzHaA-2F5BwZGwbNEwAjR-2Bte0xYHgS2iDXU-3D" rel="noreferrer nofollow noopener">www.Fectar.com</a></p>


Cross Platform CMS for AR and VR ‘Game Changer’ for Future of Content

<p><a href="https://buttercms.com/">ButterCMS</a> is an API-based or “headless” CMS enabling developers to query the Butter API to pull content into the app, using any tech stack of choice such as <a href="https://buttercms.com/angular-cms/">Angular</a> or <a href="https://buttercms.com/react-cms/">React</a>.</p>
<p>ButterCMS eliminates the need for setup and configuration and has a pre-defined data structure optimized to handle a variety of content. Developers can use their preferred tools and frameworks to build interfaces for marketing teams. Creating different content delivery channels is achieved with minimal effort.  Marketers and non technical users can easily create and edit content without concern for different channels, administration issues and technical aspects.</p>
<p>Users experience a faster and more responsive application while consuming high quality content on any delivery channel. In continuing to simplify content management and provide high performance, here are some product updates since our last post.</p>
<h2>New Knowledge Base</h2>
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/buttercms_knowledgebase.png" alt="Butter CMS Knowledge Base" /><figcaption>Butter CMS Knowledge Base</figcaption></figure>
<p>ButterCMS launched a brand new knowledge base, a repository for How to’s, FAQ’s, different uses cases and examples on Write API.  The objective is to gain the most value from Butter by </p>
<p>investigating all the different features, capabilities and discovering new Butter use cases. This knowledge base highlights other ideas for  maximum value with Butter beyond blogging.</p>
<h3>New RegEx Validation Field Validations</h3>
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/specific-patterns_v1.png" alt="Butter CMS RegEx Validation Field" /><figcaption>Butter CMS RegEx Validation Field Validations</figcaption></figure>
<p>With our recent additions to set the minimum/maximum length for a short text field in a long text field, we have now enhanced the fields to use specific patterns (technically regular expressions). This means the content editor can set the format for how the specific short text should be formulated.  So for example, if an email address is needed in the short field, you can specify that pattern to be the pattern of an email address.  Users are required to put in the correct text answer of the needed information.</p>
<p>In addition to the default patterns to choose from (E-mail, URL, US Phone number, US Zip Code), users can also select, ‘Custom’ and designate your own pattern. This is a very powerful feature as one can customize and require the answers to be the exact data needed while reducing time and error.</p>
<h3>Previewing Blog Posts</h3>
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/blog_post_preview_v1-1.png" alt="Butter CMS Blog Post Preview URL" /><figcaption>Butter CMS Blog Post Preview URL</figcaption></figure>
<p>ButterCMS has improved the blog post tool by adding the preview draft post functionality.  Content editors can easily view draft blog posts, after pressing the preview button and make changes before the post goes live.</p>
<p>Butter CMS is an API-driven CMS enabling developers to use modern technologies to build websites and applications. The goal is to launch the CMS capability faster so users can focus more on the business.</p>
<h3>Wrap up</h3>
<p>A headless CMS presents itself as a developer friendly alternative to traditional CMS's like WordPress.  ButterCMS has a pre-defined data structure optimized to handle a variety of content while also eliminating the need for set up and configurations. Providing localization, multi-site support and search engine optimization, developers can use their preferred tech stacks to build interfaces. Marketers can easily create and edit content without having technical skills. If you’re wondering if a headless CMS is a right fit for your project, ButterCMS offers a 30-day free trial for you to try out and provide content migration support if you’re moving from an existing CMS.</p>


ButterCMS launches New Knowledge base with enhancements

<p>Drupal has recently released their version 8.8.0, which is a relatively minor update to their popular CMS. This update does not include any important security patches, which makes upgrading to this level more of a personal preference than a strict requirement for site owners. Their upcoming upgrade schedule includes both version 8.9.0 and 9.0.0 on June 3, 2020. The 8.9.0 will be their long-term support version (meaning no additional feature upgrades) for Drupal 8.x. Drupal 9.0.0 will obviously be a significant release, and we’ll have details on that as they come out.</p>
<p><strong>Changes in Drupal 8.8.0</strong></p>
<p>While this is a relatively minor upgrade, there are some nice changes that many webmasters will appreciate. The major updates are as follows:</p>
<ul>
<li><strong>Stable Media Library</strong> – This will allow you to easily access and use images, videos, documents, and other media throughout your site with just one upload. This can be accessed right from the library, making it easier than ever to manage your site’s media. Other CMSs have had similar features for some time, so it is good to see it added to Drupal.</li>
<li><strong>Claro Administration Theme</strong> – A new administration theme, called ‘Claro’ has been added to Drupal core. It is still considered ‘beta experimental stability’ but appears to work quite nicely. The theme is more touch-friendly, and has an attractive overall layout. The other admin themes are still available, so give this one a try and see if it is something you like.</li>
<li><strong>Improvements to Workspaces</strong> – Hierarchical workspaces can now be defined, and they can now work with Content Moderation. In addition, path alias changes can be staged on the system, which is convenient.</li>
<li><strong>Support for Composer now Native</strong> – Composer has long been a popular with Drupal users, but has required third-party projects to set up. With this version there is native support for Composer.</li>
<li><strong>Experimental Help Topics Module</strong> – Task-based help topics beta has been added to the Drupal system, which will allow the help system to operate better using modules rather than tasks.</li>
<li><strong>Improvements to Migration</strong> – Updates to the migration system have been made that will allow handling of vocabulary language settings, term language information, localization, and more.</li>
</ul>
<h3 id="how-to-upgrade-to-drupal-8-8-x">How to Upgrade to Drupal 8.8.X</h3>
<p>Anyone running a lower version of Drupal can easily upgrade to version 8.8.X by running the update.php just as with previous updates. Those running version 8.7 need to be aware that security fixes will only be offered for that version until June 3<sup>rd</sup>, 2020 after which point they must upgrade (either to 8.8, 8.9 or 9.0). Long term support for Drupal 8.X will be provided only for 8.9.X, so those who don’t want to move to 9.0.0 when it is released will need to keep this support schedule in mind to avoid experiencing security issues.</p>
<p>Those who are still on Drupal 7 can also upgrade to version 8 using the normal process, which will bring them to the latest available version. Support for version 7 is going to end on November 2021, so webmasters still have some time to remain on that platform. From November 2021 to November 2024, there will be a vendor extended support program available for those who want to remain on the older system as long as possible.</p>
<p>For additional information, please click <a href="https://www.drupal.org/blog/drupal-8-8-0">HERE</a> to view the full release notes.</p>


Drupal 8.8.0 Released

<p>Anyone who runs a website knows the importance of search engine optimization (SEO). In fact, most site owners spend quite a large portion of their time and budget on SEO. While there is no doubt that SEO is important, there is another type of search that really shouldn’t be neglected. That is on-page search. Just about all sites today will have an on-site search function that allows users to quickly search for something that they know is on the page, but they aren’t sure where (and any sites that don’t have this functionality should really implement it right away).</p>
<p>On-page search is a key tool that allows visitors to remain on the site longer, which can build brand awareness, drive more sales, get more sign-ups, and even help to improve search rankings on Google. It also leads to a greater overall visitor experience since they won’t get frustrated looking for something they need. There are additional proven benefits of high-quality search functions, including <a href="https://www.invespcro.com/blog/six-tips-to-optimize-your-websites-internal-search-function/">these</a>:</p>
<ul>
<li>About 50% of eCommerce Visitors Say they Prefer Using On-Page Search to Find Products</li>
<li>Total Order Value Rises when Visitors Use On-Page Search</li>
<li>Visitors who Leave a Site to Search for Information they Need Often Never Return</li>
<li>Customers Convert 4 Times More Often when they Use Native Search Functions</li>
</ul>
<p>There is really no doubt that having an on-page search function is critical for the success of any website. Finding and installing a simple on-page search function is an important first step, but there are additional things that webmasters can do to improve the effectiveness of this tool.</p>
<h3>Make it Easy to Find</h3>
<p>When choosing the location on your page where the search bar should appear, you will have several basic options. The first option is to put it in the upper right corner, which has become the standard for websites today. This is familiar for visitors, so they aren’t likely to have to spend much time looking for it. The other option is to make it a much larger and more conspicuous search bar that is more toward the middle of the page. This will really help it to stand out and encourage it to be used by visitors. The second option is more popular on eCommerce sites such as Amazon.</p>
<p>With either option, you want to make sure the search function is extremely easy to see. It should not be in the upper right, but buried in a menu, for example. If you don’t have a search box that is always available, it should be quickly accessible by clicking on a magnifying glass such as you will find here on CMSCritic:</p>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/image-10.png" alt="CMS Critic Magnifying glass icon" /></figure>
<h3>Implement Auto-Complete Functionality</h3>
<p>Auto-complete is great feature for traditional search, and it can be just as effective on your page. As visitors are typing in their search query, this function will actively attempt to figure out what it is they are going to search for. Since normal websites don’t have the millions of results that you’ll find on Google, auto-complete can often recommend exactly what people are searching for after just a few letters.</p>
<p>Another great perk of the auto-complete feature is that it can help to put additional ideas into the minds of visitors. They may see something in the search recommendations that they weren’t looking for previously, but now their interest has been peaked. These types of experiences are great for visitors, and will keep them on your site even longer. You can see an example of the auto-complete feature from CMS Critic here:</p>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/image-7.png" alt="CMS Critic Auto Complete Features" /></figure>
<h3>Bring Customers to the Page They Want</h3>
<p>Traditional search engines (and most on-page search engines) bring people to a results page after each search. With Google, this page will have millions of results to choose from. For on-page search options, there will be far fewer. When a customer searches for something that will return just one result (such as a model number, part number, or article title) have the search function bring them directly to that page rather than a results page. This will eliminate one click for the visitor, which slightly improves their experience. It is this type of small, but often noticeable, customer experience improvements that can really help to build brand loyalty.</p>
<h3>Finding the Right On-Page Search</h3>
<p>It is clear that a good on-page search tool will bring any site a lot of great benefits. Whether you are running a blog, a news site, an eCommerce platform, or any other type of website, you should consider adding this feature. Finding the right on-page search tool for your site will take some research and will be based largely on what type of CMS you are using. Once installed and configured, however, you’ll enjoy the benefits for years to come.</p>


Keep Customers on Your Site with Effective On-Page Search

<p>Elastic Path, the leading provider of headless commerce solutions, today announced it has acquired fellow commerce technology leader Moltin to create the industry’s only commerce platform that enables every business leader to quickly and easily leverage microservices to gain a competitive advantage in the market.</p>
<p>This acquisition comes as global demand grows for extensible, flexible, and scalable enterprise commerce solutions and bolsters Elastic Path’s mission to empower businesses to transform every customer interaction, across B2C, B2B, B2B2C, and B2B2B use cases, into unique and engaging digital commerce experiences. Through easy-to-use business user tools, a comprehensive library of ready-to-use commerce experiences, and the ability to extend commerce functionality with ease, Elastic Path can now help brands, manufacturers, and retailers deliver digital customer journeys that are fully tailored to their businesses.</p>
<blockquote><p>“Our customers want secure, battle-tested solutions that provide the flexibility to cover every commerce experience possible, ranging from websites and retail stores to mobile apps, chatbots, VR and IoT,” said Harry Chemko, co-founder and CEO at Elastic Path. “We have been committed to leading the charge in commerce innovation since our founding, and with the talent and technology Moltin brings to the table, Elastic Path enables every business to deploy revolutionary commerce experiences faster, easier and at greater scale than any other solution in the market.”</p></blockquote>
<p>Elastic Path pioneered the “headless” approach to digital commerce nearly a decade ago as a way for companies to gain more flexibility as compared to legacy commerce platforms. As businesses strive to differentiate themselves in increasingly crowded markets by delivering unique commerce experiences, a microservices-based architecture has proven to be unmatched in terms of the flexibility it offers.</p>
<p>In a commerce environment, a microservices-based architecture leverages decoupled services that are easy to update or replace based on the needs of a particular touchpoint, such as a complex B2B website, mobile app, or physical kiosk, allowing a business to be more agile in its approach. To date, however, microservices have been out of reach for most businesses given the technical sophistication required. By acquiring Moltin, Elastic Path has created the only solution that makes it fast and easy for every business leader to unleash the power of microservices.</p>
<p>Elastic Path has redefined its new and improved Elastic Path Commerce Cloud platform around five key tenets:</p>
<ul>
<li>Easy-to-use business user tooling: Maximize the monetization of digital initiatives with intuitive and robust business user tooling, which provides all the necessary commerce capabilities to launch and iterate on personalized and contextually relevant experiences in real-time.  </li>
<li>Comprehensive library of pre-built and ready-to-use commerce experiences: Launch new revenue channels on demand using the most comprehensive library of ready-to-use commerce experiences including multiple website experiences, a progressive web application (PWA), Alexa Voice Assistant, Facebook chatbot, social login, self-checkout for retail stores, Zendesk customer service, magic mirror, augmented reality, self-checkout for pop-up events, IoT, embeddable cart and checkout buy button, and more.  </li>
<li>Future-proof extensibility: Set up and update integrations with any third-party solution quickly and easily. There is no tangled web of customized plugins that locks businesses in and stifles innovation.  </li>
<li>Choreographed microservices: Deliver digital experiences that are fully tailored to business requirements with the most flexible headless microservices architecture that can be consumed modularly. Combined with Elastic Path’s Cortex API Orchestration layer, Elastic Path provides businesses with the agility and control needed to deliver fitfor-purpose experiences across any digital channel. </li>
<li>Enterprise-grade scalability: Grow confidently by leveraging the expertise Elastic Path has gained from supporting unmatched scale and mission-critical digital commerce for more than 300 of the world’s leading brands, manufacturers, and retailers, including Intuit and T-Mobile.</li>
</ul>
<p>Elastic Path is now the only commerce platform to provide secure, enterprise-grade deployment options across multi-tenant SaaS, single-tenant SaaS, private cloud, and on premise. The advantages of the new unified platform are available to customers immediately.</p>
<p>All of Moltin’s global employees have joined Elastic Path, including engineering, customer support, sales, marketing, and operations. Elastic Path has also maintained Moltin’s U.S. and U.K. offices in Boston and Newcastle. With complementary development and customer support operations locations, Elastic Path has expanded its time zone coverage for current and future customers operating globally.</p>
<p>To learn more about how Elastic Path can empower your business to accelerate digital innovation, visit Elastic Path booth #1453 at NRF or go to <a href="https://www.elasticpath.com/">ElasticPath.com</a>.</p>


Elastic Path Acquires Moltin

<p>The Factor CMS framework is starting to get quite a bit of attention. While it doesn’t launch until March of this year, there is already a lot of information available (thanks to early dev releases) to go along with the hype. For those who don’t already know, Factor is designed specifically for front-end developers who want an easy, yet powerful, option for creating websites, web apps, and more. The system is build using Javascript VENM Stack, and is coded in Typescript, which offers developers many exciting benefits. Let’s take some time to summarize what we already know of this system to prepare for its upcoming launch.</p>
<h3>A Look Under the Hood</h3>
<p>Factor is powered by Javascript VENM Stack, which is made up of the following:</p>
<ul>
<li><strong>VueJs</strong> – VueJS allows you to extend HTML with attributes (directives), expand functionality, and take advantage of built-in directives as well as user defined directives.</li>
<li><strong>Express</strong> – Express is known as a ‘minimalist’ framework that is set up to support NodeJS.</li>
<li><strong>NodeJS</strong> – NodeJS is an open source server environment that is platform independent. It is among the most popular options for web servers because it eliminates the need for waiting while tasks are completed.</li>
<li><strong>MangoDB</strong> – This is a very popular database that has been proven to be very reliable. It functions well even on very large databases, which makes it a great option for this CMS.</li>
</ul>
<p>The fact that it is a universal Typescript platform will allow you to make changes dynamically, so your live website is updated in real time.</p>
<h3>No Need to Reinvent the Wheel</h3>
<p>One of the biggest advantages of Factor is that just about everything can be done using plugins. While plugins are certainly nothing new in the CMS world, Factor is looking to make them easier and more powerful than ever. The big claim is that with Factor, plugins ‘Just Work.’ There is no mandatory customization or need to code things in yourself. Instead, if one piece of your website or web app puzzle has been done in the past, it can be incorporated using a plugin. This will help to minimize the amount of coding (especially repeat coding) needed for a given project, which is obviously something that developers will absolutely love.</p>
<p>There are already quite a few plugins available to download from their site, and many more are undoubtedly being developed. This is on top of any custom plugins that developers create for their own libraries.</p>
<h3>Getting Started with Factor</h3>
<p>Anyone who has worked with Javascript apps in the past will have no trouble getting this system set up right away. They claim that it can be up and running within three minutes, and that actually seems quite realistic. Once installed, Factor will allow you to create and publish apps quickly and easily thanks to the ability to use both Javascript and Typescript natively.</p>
<h3>Factor Dashboard</h3>
<p>Once everything is installed, the Factor Dashboard is where most developers will spend their time. This is a very simple layout that appears to be extremely intuitive. As you add in additional plugins and features, the layout will evolve, but at its core it remains one of the easiest CMS dashboards we’ve seen to date.</p>
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://cmscritic.com/ms-content/uploads/2023/08/image-1.png" alt="Factor.dev admin dashboard" /><figcaption>Factor CMS Dashboard</figcaption></figure>
<p>While there is undoubtedly still a lot to learn about the<a href="https://factor.dev/"> Factor CMS</a> between now and when it is launched, we are already quite excited about it. Baring any major changes or problems between now and launch date, we expect this to quickly become one of the more popular options for web-app developers in 2020.</p>


Factor CMS Sneak Preview

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<p>Check  the product out at the store. Buy it online. Have it delivered at the  doorstep of your home or office. The omni-channel retail experience is  becoming increasingly ubiquitous, and businesses are going all out to  develop smarter, more seamless engagement strategies for the  ‘post-digital’ world.</p>
<p>More  and more retailers are beginning to understand that merely having a  presence on multiple channels is no longer enough to woo new markets.  Brands are boosting omni-channel engagement by creating personalized,  on-demand content that enriches the customer journey across channels by  offering contextually relevant information and experiences.</p>
<p>In  fact, a powerful omni-channel strategy that delivers a unified brand  experience can unlock new markets and increase your customer base - and  that’s why it’s important to have a strong foundation in place from the  start. Here are 5 essentials that go into building a modern omni-channel  strategy.</p>
<h3 id="data-management-for-consistency-and-convenience">Data Management: For Consistency and Convenience</h3>
<p>Having  a single source of truth or a “golden record” of product information,  i.e., a consolidated, well-defined version of all data entities present  in an organizational ecosystem, is at the heart of effective data  management. This helps you create richer brand experiences by ensuring  that every customer touchpoint offers relevant and consistent  information for every product, thereby letting customers seamlessly move  from one channel to another in their buying journey.</p>
<h3 id="unified-connected-systems-power-omnichannel">Unified, Connected Systems Power Omnichannel</h3>
<p>Siloed  systems and disparate workflows are anathemas to any omni-channel  strategy. To create a seamless customer experience (CX), you’ll need to  deploy APIs to accelerate data transfers and smoothly integrate  mission-critical applications needed to improve your technology  landscape. This way real-time inventory can be synchronized between  physical/online stores with integrated customer data and dynamic  workflow engines. It further makes sure optimum omni-channel enablement  on customer touchpoints like IoT devices, point-of-sale, kiosks, and the  likes.</p>
<h3 id="shared-workflows-help-everyone">Shared Workflows Help Everyone</h3>
<p>It’s  hard to execute omnichannel retail if you don’t have shared workflows  between your stakeholders. Shared workflows make it easier for employees  and third parties to access product information that’s most relevant to their  role. For example, a digital marketer may not need to know the product’s  expiry date or it’s temperature threshold for spoilage, but a logistics  operator could very well find this information essential. Over the  years, several Product Information Management (PIM) solutions have made  it easier to accurately distribute relevant information throughout the  retail landscape. By storing this information in a master file, and  enabling access via API calls, PIM platforms act as a key enabler of any  omni-channel strategy and helps your stakeholders to effectively  contribute to enriching the customer experience.</p>
<h3 id="product-attributes-and-rich-media-integration">Product Attributes and Rich Media Integration</h3>
<p>The  importance of having product attributes assigned to each inventory unit  within your database simply cannot be understated. Not only do product  attributes offer your customers a richer, more relevant view of their  prospective purchases, they can also help nudge them along their buying  journey. Through videos, images and accurate product descriptions, it  can be made easier for warehousing and in-store staff to acquire better  product visibility, which helps them in creating a more compelling  retail experience for the buyer.</p>
<h3 id="segmentation-and-targeting-are-essential">Segmentation and Targeting Are Essential</h3>
<p>If  you aren’t using your customer data to create personalized and relevant  experiences for your customers, you’re not taking full advantage of  your analytics. According to a study by MarketingSherpa, <a href="https://www.emarketer.com/Article/Please-Dont-Unsubscribe-Why-Consumers-Email-Fatigue/1015219" rel="noreferrer">more than 20% of customers</a> opt-out of brand communications due to receiving irrelevant content.  This demonstrates how important it is to segment your target markets and  tailor unique content that is relevant to each section of customers  that engages with your brand. For example, millennials may like  receiving vibrant and contemporary content on their smartphones, while  specific, offer-based emails may appeal to an older audience.</p>
<h2 id="to-summarize">To Summarize</h2>
<p>A  good omni-channel strategy has the potential to exponentially grow your  customer base and revenues. The Harvard Business Review recently  conducted a study showing that <a href="https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works" rel="noreferrer">73% of shoppers used multiple retail channels.</a> This statistic supports a study by the Aberdeen Group, stating that retailers with a powerful omnichannel game retained <a href="https://www.digitalcommerce360.com/2013/12/31/why-omnichannel-strategy-matters/" rel="noreferrer">over 89% of their customers</a> – which is staggering, to say the least.</p>
<p>To  truly master the omni-channel ecosystem, you’ll need to engage in active  experimentation. It’s not enough to just hit fire-and-forget on your  automation workflows - you’ll need to constantly tweak and re-engineer  product experiences on different channels to see what works best for  each of your target audiences.   </p>
<p>Based  on this article, consider how well your enterprise has executed  omni-channel and whether there are any glaring gaps that need to be  filled. Also, consider investing in a solid product information  management (PIM) and master data management (MDM) strategy that can help  you address all of the above without breaking a sweat. And remember, at  the end of the day, CX is what makes or breaks any omni-channel  strategy. That’s why it’s important to continually deliver new customer  experiences that aren’t confined to a single platform but can instead be  uniquely experienced across a plethora of touchpoints.</p>


5 Key Factors That Go Into Building Unified Omni-Channel Experiences

dietmar-rietsch

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