Articles - Page 61

Agentic AI for Agencies in 2026

bmckeiver

There's a new bug-fix release of Bludit available for download. Version 2.3.3 brings with it some fixes to address a few bugs discovered after the latest release.
For those who are not familiar with Bludit, it's another flat file CMS with a slick user interface that has been gaining popularity of late.
Here's a screenshot of the admin interface.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/bludit-admin_xlgzwx.png" style="max-width:696px" />
Interested in giving it a try? Check it out here: <a href="https://www.bludit.com/">https://www.bludit.com/</a>

Bludit v2.3.3 Bug-fix Release Now Available

mike-johnston

Flextype, a Open Source flat file content management system, is now available for download.
Flextype claims to be easy to install, upgrade and use and offers API's for plugin, theme and core developers.
Here are some of the features of this new CMS:
<ul>
<li>No installation needed, just copy files to your server!</li>
<li>No database required, flat files only!</li>
<li>Use your favorite editor to write your content with Markdown syntax.</li>
<li>Lets you define custom fields for any of your pages.</li>
</ul>
Check it out here: <a href="http://flextype.org/">http://flextype.org/</a>

Flextype - A New Flat File CMS has been Released

Targeted landing pages provide an excellent way for your sales and marketing teams to generate leads and create user personas. A well-designed landing page can lead to a huge increase in conversions for your business, but building one can be an overwhelming task at best. Here's how to build a landing page that works.
There are so many design options available that many business owners struggle to find the “perfect fit” and paralysis by analysis becomes a very real thing. With the 100s of possible ways to build a landing page, how do you combat this indecision and create a landing page that actually converts users? 
First, let’s examine the key elements of any successful landing page. 
<h2>Identify And Address The Need Of The Visitor</h2>
Research by <a href="https://www.statisticbrain.com/attention-span-statistics/">Statistic Brain</a> has shown that a user will generally spend around 8 seconds on a landing page before deciding whether to hang around. Every landing page should have one clear purpose and this is where your UVP (unique value proposition) comes into play. Your UVP should be the first thing visitors see when they click on your landing page. This is something you really need to spend time on, i.e. test, test, and test again until you find the UVP that provides optimal conversions. 
If you’re not sure what your UVP actually is, here are a few ideas to take into consideration:
<ul>
<li>Customer needs: what need or want does your product meet or fulfil?</li>
<li>Your niche: what do you offer that your competition doesn’t?</li>
<li>Target audience: who are you targeting with your USP and have you identified their personas?</li>
<li>Clarity: is your USP clear, concise, and direct?</li>
</ul>
<h2>Common Landing Page Uses</h2>
Here are a few common landing page usages that your UVP might be based on:
<ul>
<li>Promote an event</li>
<li>Gain subscribers</li>
<li>Drive newsletter signups</li>
<li>Offer a free trial</li>
<li>Host a competition</li>
<li>How-to guides</li>
<li>Price discounts</li>
</ul>
Remember, your ad is what gets your user to your landing page. Your UVP is what hooks them once they’re there. If what you’re offering isn’t good enough, or clear enough, your users will click out of your site as quickly as they clicked on to it. 
<h2>Provide A Solution To What Your Customers Need</h2>
The focus of your landing page should always be on the potential customer. Your key aim to is to tell your visitors what you do/offer, why they will benefit from what you do/offer, and how your product or service can ensure they receive those benefits.  
If someone has clicked on an ad to reach your website, then it means that your ad sparked their interest. Why? Because you’re promoting a solution to a key concern, want, or need that they have. It’s imperative to ensure that your landing page provides a solution to this need or you risk alienating your visitors. 
Synchronizing your marketing content and landing page/s is extremely important. For example, if Joe see’s an advert promoting a cure for hair loss and ends up on a landing page for synthetic wigs, he isn’t going to be very impressed. The design of your page must also match the email/ad campaign that’s linked to it. 
Here are a few things to watch out for this this regard.
<ul>
<li>Always try to use the same fonts, colors, and images where possible for familiarity.</li>
<li>Use the same keywords and phrases in your landing page and marketing copy.</li>
<li>Make sure your offer/product is immediately visible on your landing page (i.e. your UVP).</li>
<li>Ensure your content provides the solution your visitor has been promised by the ad they clicked on.</li>
</ul>
<h2>Encourage Conversions</h2>
Once you’ve hooked your visitors, it’s time to convert them into customers. A clear and concise call-to-action (CTA) will get you over this hurdle. A badly written CTA will get you nowhere, fast. Yet research from <a href="https://smallbiztrends.com/2013/08/b2b-small-business-websites-lack-call-to-action.html">Small Biz Trends</a> has revealed that almost 70% of SMBs don’t have a CTA at all!
Upon reviewing 1000s of CTAs over the years, we’ve found that the following tips are the key to getting users to pay attention and convert:
<ul>
<li>Make your CTA stand out: place it above the fold and also in various places around your landing page if possible. Users shouldn’t have to keep scrolling to find out where to convert.</li>
<li>Design: your CTA should jump out of the screen with big fonts and colors that helps to contrast it from the rest of the page. The rest of your page should be simple. The “cleaner” your design is, the less distractions the user has and the more likely they are to focus on your CTA. Ideally, your CTA should be the only clickable link on this page.</li>
<li>Make it an extension of your USP: your CTA should be a natural extension of your USP. Your USP sells your offer and your CTA provides a way to act on that offer.</li>
<li>Use buttons where possible: buttons are easy to use and it’s pretty obvious what they mean. It’s a literal call to action.</li>
<li>Use clear and concise copy: only ask for the bare minimum of information required if you’re trying to get visitors to sign up for an ebook or newsletter, or anything really. Asking for too much information decreases the likelihood that they’ll complete and submit the form. </li>
</ul>
“My favorite technique was just asking for a username rather than a full account sign up at first. It's the foot in the door principal — ask people for something small (a username) before showing them fields for more personal things like email and password. Once they fill in their username, they feel like they've already invested some time in creating the account and might as well finish.” – Alexi Schiff, cofounder of Fetch Notes (<a href="https://blog.kissmetrics.com/54-quotes-from-startups/">source: kissmetrics</a>)
<h2>Let’s Look At The Most Efficient Way To Design Your Landing Page When You Have This Information Nailed Down</h2>
If you only have one or two landing pages, then a regular landing page builder (such as <a href="https://www.cmscritic.com/wishpond">Wishpond</a>) might work for you.  If you’re dealing with 10, 100, or 1000s of pages, you need something much more advanced – and that’s where automatic landing page software such as <a href="https://rallymind.com/">Rallymind</a> come in. Regular landing page builders such as Instapage are fine if you’re only dealing with a few pages, but can you imagine trying to create over 100 pages with it? And what if you need to make a minor change to all of those 100 pages? I feel stressed just thinking about it. 
Automatic landing page builders allow you to create optimized landing pages by using tags. This means a lot less work for you as a business owner because you no longer need to create landing pages for every possible thing that visitors could be searching for on your website. Rallymind is an even more innovative service that’s powered by Google Sheets to allow you to create and manage 1000s of landing pages at once. So updating your content becomes as easy as updating a spreadsheet. 
Rallymind uses a process called “centralized control” which creates a master template for the design layout and then personalizes each landing page using a Google sheet. Using one Google sheet, you can fill out all of the variations required to bulk update your landing pages in real time. So instead of taking weeks to simply update a few fields, Rallymind saves the user both time and money by making the process much more streamlined, cost efficient, and accessible to non-techies. You can also easily clone temples for new campaigns and perform A/B tests with the various plugins available.
<h2>And Finally, You Can Never Have Enough Landing Pages! </h2>
More landing pages = more conversion opportunities for your business. The main reason that most companies only have 1 or 2 landing pages is simply because they aren’t comfortable with creating them or confident enough in the results that can be achieved. Using a landing page builder like Rallymind, you can create 100s of landing pages in less time than it takes to create 10 of them with a regular website builder and then test them to see what’s working and what you need to work on. So if you’re looking for some peace of mind before putting the work in, it’s definitely worth adding Rallymind to your toolkit.

How To Build A Landing Page For Your Business

grainne-logue

<a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">Acquia</a> today released <a href="https://www.acquia.com/resources/datasheets/acquia-commerce-manager">Acquia Commerce Manager</a>, a product that readily integrates commerce with the <a href="https://www.acquia.com/products-services/acquia-platform/?utm_source=newsrls&amp;utm_medium=referral">Acquia Platform</a> and Drupal web content management, providing experience, content creation, layout, multimedia, and display tools. Acquia Commerce Manager launches today for Magento Commerce. Extending beyond suggestions, ratings, and reviews, Commerce Manager makes it easy to map in-depth content and offers around products to influence purchase decisions and build brand trust. Marketing and commerce teams are empowered to create elegant, on-brand and unified digital storefronts in a fraction of the time previously possible.
Today’s commerce teams are pressed to deliver alluring, personalized digital commerce experiences. Brands need to inspire people with possibilities and constantly deliver a fresh look. The combination of Acquia and Magento Commerce optimizes the management of product information and transactions, and offers greater capabilities for digital experience management that commerce leaders need and consumers want.
“For many brands, marketing and commerce teams are working toward different priorities with technology that doesn’t easily connect. Yet both the commerce owner and the marketer know that the battle will be won by the brands who offer the best customer experience,” said Lynne Capozzi, Acquia chief marketing officer. “It’s time for commerce and marketing to work as one. We built Commerce Manager with this in mind, giving teams the tools to build rich customer experiences that support commerce as part of the customer journey.”
Commerce Manager tightly integrates the Acquia Platform’s solutions for digital marketers and web content management with innovative cloud commerce solutions from Magento. This gives marketing teams control of a critical part of the customer journey — that which sits behind a cart — enabling them to carry the brand story throughout and bring relevant content forward at every step. Marketing teams can collaborate with commerce owners to deliver digital storefronts that make an impact. Transactional data, cart and order management, and product information are imported directly from Magento into Acquia Commerce Manager.
“Marketers and digital officers are increasingly responsible for the end-to-end customer experience, and delivering frictionless buying experiences is a key goal for companies that are trying to grow revenues and build customer loyalty,” said Andrea Ward, CMO of Magento Commerce. “Acquia Commerce Manager means that Magento merchants can deliver engaging, brand-worthy experiences that drive real value to the bottom line.”
Acquia Commerce Manager powers an integrated, digital experience platform solution to help marketing, brand and commerce work as one, including:
<ul>
<li>A fully managed, PCI-DSS compliant cloud with SLAs and embedded security</li>
<li>Provides a headless commerce solution to customize product display, promotions, cart checkout flow, and more</li>
<li>Performance that scales to support large product catalogs, traffic spikes, and transaction volume</li>
<li>Acquia Lightning, the Drupal 8 starter kit that accelerates development, configured for commerce applications</li>
<li>Omnichannel content delivery capabilities – from web to mobile to digital signage and beyond – without IT involvement</li>
<li>APIs and cloud hooks to integrate with your entire marketing and commerce technology stack</li>
<li>Developer tools and a continuous delivery service to automate processes for code building and testing</li>
</ul>
“Our focus is to help brands grow connections at the emotional and intellectual level, but commerce applications don’t always do this well. Acquia Commerce Manager enables marketing and brand managers to create useful, intuitive and personalized solutions that make the moment of conversion meaningful,” said Neal Prescott, global CTO of MRM/McCann and CEO of Optaros.
Focus on the Customer Journey
Acquia Commerce Manager is the latest addition to Acquia’s solution set for customer experience management. As the market moves from experience management to customer journey orchestration, Acquia is building upon its core capabilities — namely its CMS-tuned cloud platform with multisite management and personalization — to add more tightly integrated solutions for marketers and commerce professionals. Orchestrating the customer journey is a critical path toward building meaningful relationships through data-driven, one-to-one experiences.
Acquia’s customer experience management solutions also feature Acquia Journey, which makes orchestrating the customer experience across touchpoints possible for every marketer. These build upon Site Factory’s multisite delivery, and Acquia Lift personalization solutions.Combined with Acquia Lift, Acquia Commerce Manager offers a holistic picture of buyer behavior by merging content and data from their commerce system and integrating other tools such as marketing automation or customer loyalty management.
To learn more, visit <a href="http://www.acquia.com/?utm_source=newsrls&amp;utm_medium=referral">www.acquia.com</a>

Acquia Commerce Manager Unlocks Beautiful Digital Storefronts for Magento Commerce

A new release of antiX is out with a focus on a new Meltdown/Spectre patched kernel. antiX, for those of you who are unaware, is a slick Linux distribution primarily focused on providing a usable and fast environment for older computers (or those who just want something crazy fast).
Some of the other changes in this release include:
<ul>
<li>Kernel 4.9.87 patched for Meltdown/Spectre</li>
<li>Updated packages in line with Debian 9.4</li>
<li>Firefox Extended Support Release has been upgraded to 52.7.1 and more.</li>
</ul>
In addition to the updates, three new applications have been introduced. They are:
<ol>
<li>repo-manager – ported from MX Linux – gui to easily set up default repositories.</li>
<li>antix-viewer – ported from mx-viewer – very simple viewer to display an URL</li>
<li>live-usb-maker-gui-antix – ported from MX Linux as a front end to the antiX live-usb-maker application.</li>
</ol>
Check out the video below for a good inside look at antiX 17.
<h2>What's New with antiX 17:</h2>
<iframe src="https://www.youtube.com/embed/jpdl1ES1zOg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Want to learn more or download it? Head on over to <a href="https://antixlinux.com/">https://antixlinux.com/</a>

antiX 17.1 released

In this post, we’re going to talk about Contentstack – a leading pioneer of the new headless CMS. But first, let’s look at what a headless CMS actually is.
A headless CMS provides a much more efficient alternative to the traditional CMS and allows developers to offer more engaging user experiences. It consists only of an API and the backend technology that stores and delivers your content. The “headless” description refers to the frontend, which doesn’t exist here. Using a headless CMS gives developers the freedom to build a custom frontend framework that’s perfectly designed for your project. 
This new approach streamlines the entire content management system as it enables developers to provide content as a service. By taking this approach, a headless CMS makes it much easier to create, author, and organize content, which leads to more effective workflows and improved collaboration. If you don’t enjoy the rigid nature of a traditional CMS, a headless CMS could be just what you’re looking for, Mobile developers will especially benefit from a headless CMS as the API allows them to deliver content to an iOS/Android app from the same backend.
<figure class="wp-caption aligncenter"><img src="https://cmscritic.com/ms-content/uploads/2021/07/contentstack-1_y8nr1w-1.png" alt="The ContentStack Interface" /><figcaption>The ContentStack Interface</figcaption></figure>
Contentstack has been named as a leader in headless CMS by Forrester in “<a href="https://www.contentstack.com/resources/re/forrester-analysts-names-contentstack-headless-cms-leader%5C">The Rise Of The Headless Content Management System”</a> and has fast become the preferred choice for large enterprises across the country.such as Cisco and Dell. Why? Well, let’s look at a few of main benefits of adopting a headless CMS:
<ul>
<li>Implementation and onboarding takes less than 30 minutes</li>
<li>Customers have launched full ecommerce-ready sites in a matter of days.</li>
<li>Everything is 10 times faster compared to a traditional CMS.</li>
<li>Changing content on a live site takes minutes, as opposed to hours or days. Launching an entirely new channel or site or app is measured in days, not weeks or months.</li>
</ul>
There are indeed a few players in the headless CMS game now, but there are also a number of core features that set Contentstack apart from the crowd:
<ul>
<li>Powerful Integration Engine: you no longer need to settle for those static, non-customizable integrations, and plugins that break every single day. </li>
<li>Unlimited Environments: publish content to any environment including development, testing, staging, and production. </li>
<li>Full Cloud Integration Platform: </li>
<li>Ready to Plug-And-Play: 100s of turnkey integrations.</li>
<li>AR, VR, A.I, and IoT ready: can be integrated to anything with an API and a digital heartbeat.</li>
</ul>
<h2>And It’s Not Just For Developers</h2>
Headless CMS is rightly known as a developer-friendly CMS. With Contentstack, developers get all the tools, SDKs, frameworks they can think of to benefit from the latest technology and build cool sites and apps. However, it also delivers on addressing the pain points of the content manager / business user. 
This is a single CMS that offers two custom user experiences; one optimized for a content manager and the other optimized for the developer. Using Contentstack, business users have the control to manage their own content without having to wait on IT or an Agency. They can publish content themselves which is as simple as filling out a web form and hitting the “publish” button.
Business users can publish content across all digital channels – web, mobile, smartwatch, jumbotron – instantly. And there are numerous safeguards in place to prevent them from “breaking” anything. It’s a winning combination of self-service with quality control.
<h2>Exciting Features To Watch Out For</h2>
<ul>
<li>Multiple Environments which are critical in real-world development and content management process. All users at an enterprise company need this feature and it’s Content Stack is the only provider offering it in the headless CMS space.</li>
<li>The Contentstack Web Framework which makes your headless CMS feel more like the good parts of a traditional CMS for developers and helps to speed up their web development process. This unique feature to Contentstack includes; custom themes, plugins and hooks, configuration management, cache management, query engine, custom routing, and offline content synchronization.</li>
</ul>
<h2>A Powerful Headless CMS Solution</h2>
<a href="https://www.contentstack.com/">Contentstack</a> is a powerful and intuitive headless CMS solution that caters equally to developers and marketers with its cleverly designed features and capabilities. Now that we’ve given you an overview of what a headless CMS can offer, how does it compare to your current CMS? We’d love to hear your feedback in the comments section below.

Contentstack: Introducing Headless CMS

Best Video Experience

Give your audience the best video experience

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A new update to Zorin OS is now available that brings a number of usability improvements and better wine integration to the distribution.
Here's a list of some of the improvements:
<ul>
<li>Better Windows App Support A new version of Wine has been included in this update with Wine 3.0. Support for Direct3D 10 &amp; 11 is included in this update amongst other things.</li>
<li>Custom Colours and Emblems Folders can now be customized with different colors and emblems making it easier to differentiate between them. <img src="https://cmscritic.com/ms-content/uploads/2023/08/files-folders_b14ed8.jpg" /></li>
<li>Printing Improvements A new indicator has been added so that when you send a job to the printer, it pops up a notification in the status area with the ability to view and cancel jobs as needed.</li>
<li>Window Previews &amp; More In Window List layout, you can now hover over minimized windows to get a preview. You are also now able to pin and launch items from the panel.</li>
</ul>
For full details on this release and to download the latest version, visit <a href="https://zorinos.com/">Zorin OS.</a>

Zorin OS 12.3 Released - Brings Better Wine Integration and Usability

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The latest update release of MX Linux is now available for download. The release includes the 4.15.0-1 kernels amongst a host of other updates and improvements.
MX Linux is well known for their excellent MX Apps and this release showcases a number of improvements to them including:
MX-Updater: New “Auto-update” option in preferences for unattended upgrades. MX-Live-USB-Maker: A new frontend to make live USB creation much easier. MX-Tweak adds a “Config Options” tab for resetting lightdm and thunar custom actions to the new distro defaults. almost all mx-apps received translation updates (we love translators!)
MX Package Installer includes updates to the “Popular Apps” tab and features 1) popular applications from the Debian Stable repos; 2) packages brought in from Debian Testing/Sid and properly configured; 3) packages not found in Debian repos at all but pulled from developers' websites or other distro-specific repos and also properly configured. 4) much faster performance, in-built console
Some of the packages updated in this release:
<ul>
<li>Browser: Firefox 58.0.2 (59 hitting repo soon via update)</li>
<li>Video Player: VLC 2.2.8-2 (3.0 in test repo)</li>
<li>Music Manager/Player: Clementine 1.3.1</li>
<li>Email client: Thunderbird 52.6</li>
<li>Office suite: LibreOffice 6.0.1</li>
<li>Backup: LuckyBackup 0.4.9-1</li>
<li>Security: Passwords and Keys 3.20.0-3.1</li>
<li>Terminal: Xfce4 Terminal 0.8.3-1</li>
</ul>
To learn more or download this release, visit <a href="https://mxlinux.org/">MX Linux</a>.

MX Linux 17.1 Released

Netrunner 18.03 is now available for download. This new release, based on Debian testing and featuring the KDE Plasma desktop environment, focuses on providing the latest packages from the Debian testing snapshop repository.
<img style="max-width:696" src="https://cmscritic.com/ms-content/uploads/2021/07/screenshot_20180224_215726_yoeipr.jpg" alt="Netrunner 18.03" />
Some of the updates included in this release are:
<ul>
<li>KDE Plasma 5.12.2</li>
<li>KDE Frameworks 5.42</li>
<li>KDE Applications 17.08.3</li>
<li>Qt 5.9.2</li>
<li>Linux Kernel 4.14</li>
<li>Firefox Quantum 58.0.1</li>
<li>Thunderbird 52.6.0</li>
<li>LibreOffice 6.0.2</li>
</ul>
For a full breakdown on the changes and new features, visit <a href="https://www.netrunner.com/netrunner-18-03-idolon-released/" target="_blank">the Netrunner blog</a> or you can <a href="https://www.netrunner.com/download/">download the latest release</a>.

Netrunner 18.03 - Based on Debian Testing - Released

There's a new beta release of Textpattern out today. For those who are unaware, Textpattern is a great little CMS that has been around for many years. It's a great alternative to WordPress and other more common CMS / blog platforms out there.
You can give it a try on their website with their free demo and I recommend checking it out if you haven't already done so.
Some of the headline changes in 4.7.0 are:
<ul>
<li>Support for website themes, stored within the database and available as flat file templates for easier versioning, portability and installation.</li>
<li>Support for Nginx web servers and for automated installation from the command line.</li>
<li>Smoother and simpler integration for running multiple sites from one code base.</li>
<li>Interface revamps including:
<ul>
<li>AJAX behaviour in more places for a snappier admin side.</li>
<li>User-selectable column list options in tables to replace the outdated ‘Show more detail’ checkboxes.</li>
<li>Ctrl+S/Cmd+S keyboard shortcuts for Submit buttons on any admin panel. Sticky Save on Write panel.</li>
<li>Multiple files upload with progress meter.</li>
<li>Automatic TOC generation for well-structured plugin help text.</li>
<li>Usability and accessibility improvements throughout.</li>
<li>More languages added, with greater support for RTL languages.</li>
</ul>
</li>
<li>Complete overhaul of language management. No more reliance on the RPC server: languages and help contents are installed from file only. And the UI language can be set per user, independently of the public site language.</li>
<li>Massive tag and parser improvements:
<ul>
<li>Valueless attributes.</li>
<li>Optional short tags.</li>
<li>Global attributes: ‘breakby’, ‘breakclass’, ‘class’, ‘escape’, ‘html_id’, ‘not’ and ‘wraptag’.</li>
<li>New tags <code>&lt;txp:evaluate /&gt;</code>, <code>&lt;txp:header /&gt;</code>, and <code>&lt;txp:if_logged_in /&gt;</code>.</li>
<li>Ability to use <code>&lt;txp:output_form&gt;</code> and <code>&lt;txp:yield&gt;</code> to process forms via user-definable attributes.</li>
<li><code>&lt;txp:article_custom /&gt;</code> can count pages as well as extract content via a richer set of date- and time-based criteria.</li>
<li>More than ten other tags tweaked and improved.</li>
</ul>
</li>
<li>There are many other changes in 4.7.0 too, please see <a href="https://github.com/textpattern/textpattern/blob/master/HISTORY.txt">HISTORY.txt</a> for an exhaustive list!</li>
</ul>
Learn more here: <a href="https://textpattern.com/" target="_blank" rel="noopener noreferrer">https://textpattern.com/</a>

Textpattern CMS 4.7.0 beta released

<a href="https://www.globenewswire.com/Tracker?data=S1NI6aToyIm08yVstmfH2uF3tEeE2Iqq4irGcYfIoQ3v-ylxylLXRTDL5LuyIP9KSc7BqToLoLv1AyAgRwk69MZGnM-Me3rm-DlZOPW_v-yzSc4jH14gWtk8opfqYTP6U6gCk1rf1ozWDlqdyUP6KQ==" target="_blank" rel="noopener noreferrer">Nuxeo </a>today announced the opening of its UK office in London (Shoreditch). Nuxeo has also bolstered its UK leadership team, including the appointment of former AIIM analyst, David Jones, as the company’s Director of Product Marketing.
Nuxeo’s expansion in the UK region is being driven by strong demand for its Content Services Platform that can be configured to meet complex information management needs and requirements.
The company is building an impressive roster of prominent UK customers in banking and financial services, government, professional services and several other market segments.
According to Nuxeo CEO Eric Barroca, who is now also based from the London office, “Interest in Nuxeo is skyrocketing. We credit this to the fact that CIOs, business unit managers, and end users in UK companies are all discovering that legacy enterprise content management solutions simply haven’t kept up with modern information management demands, and now they’re looking for a better way to manage information across their organisations. Our open source approach, our ability to intelligently connect to other systems to deliver ‘content in context’ to users, and how we leverage metadata and artificial intelligence puts us in a unique position to meet these needs.”
Director of Product Marketing Jones notes, “Nuxeo’s innovative approach offers a modern solution for organisations wanting to leverage the data and content already residing in their existing systems – and to do so in a unified, personalised and intuitive way for knowledge workers.”

Nuxeo Expands UK Presence to Meet Increasing Enterprise Demand For Content Services Platforms

<img src="https://cmscritic.com/ms-content/uploads/2023/08/social-intranet.jpg" />
Look at any successful business and you’ll find one thing in common—unmistakable clarity around what the organization exists to achieve. Whether it be providing the best service experience in the world, or eradicating poverty, high-achieving organizations are on the same page about their mission, from the front-line staff through to the CEO.
How? Open internal communication. It’s that simple.
When everyone knows what is expected of them, where they stand, and where they’re going—the results are incredible.
<h2>Internal Communications: The Perks</h2>
Beyond providing a clear, unifying purpose for all of your employees, strong internal communication provides a plethora of other business benefits. Here’s a quick look at a few:
<ol>
<li>
Communication defeats crises. Things go wrong. Staff quit, machines break, customers leave. That’s OK—that’s just business sometimes. What’s not OK is failing to navigate these crises successfully due to a lack of internal communication. More often that not, when the heat gets put on, managers shrink into their shells and hide away trying to fix the problem. This is the last thing they should be doing! In times of crisis, communication is your best friend. Cast vision, draw your team’s attention towards the positives and the future, and alleviate the feelings of uncertainty. Do this through a robust internal communication system or <a href="https://www.myhubintranet.com/social-intranets/">social intranet</a>, and regardless of how bad your organization’s crisis is, your team will rally around their shared purpose and overcome the issue at hand.
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Gain ownership of your message. Today, information is incredibly free-flowing. Social media, digital news, not to mention good old word of mouth—all lubricate the movement of information, meaning that if something is happening in your organization, your staff will find out about it. The reason why having open, proactive <a href="https://www.myhubintranet.com/category/internal-communications/">internal communications</a> is vital is because in doing so, you gain control of the narrative your people are buying in to. Rather than hearing through the grapevine or reading in the news, you can front-foot any issues and communicate them to your team first hand, in the manner you deem most appropriate. Words have power, and by communicating openly, you seize that power.
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Eliminate rumors through transparency. In an age of ‘truthiness’, today’s generation is more skeptical than ever. The easiest way to combat this is through transparency. If managers are constantly communicating with their teams, and senior leadership is opening up about future plans and targets, then there’s little space for rumors or distortion of truth to exist. Such toxic behavior really only creeps in when it’s necessary—and it’s only necessary, when there’s a void to be filled. Ensure there’s no void by communicating openly and honestly, and your organization will be one built on truth and transparency, not undermined by toxic rumors.
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Purpose equals engagement. As humans, we are born with an innate desire to know ‘why?’. Growing up and moving into business doesn’t change any of this—when staff are working on the front-lines in your organization, they still want to know why the organization exists, why they do what they do on a daily basis, and why certain decisions are made. This creates a double-edged sword—neglect to answer these questions, and risk creating a workforce detached from any sense of meaning, barely putting in the minimum effort required; communicate with your staff, give them an insight into your organization’s purpose, and you’ll reap the rewards of high employee engagement levels and discretionary effort.
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Support your leaders. For those who have been in any form of leadership or management position, you’ll understand how frustrating it is to not have complete information. Your team come to you, asking more about the purpose behind the most recent wellness initiative; you want to support your business’s upper management, but this is the first time you’ve heard about the wellness initiative! Nothing undermines credibility for middle managers more than being kept out of the loop. On the other hand, having an entire organization’s leadership team, from supervisors through to executives, all reinforcing the same messages is immensely powerful. By sharpening up your internal communication and having a reliable system of passing information down hierarchies within your organization, you ensure that leaders feel more supported and engaged.
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Create an enjoyable environment. There’s a waiting list of over 100 applicants interested in working for your organization, and no one has voluntarily left for over two years. For many businesses, this sounds like a dream come true—and it can be, if the right environment is created within your organization. A big contributing factor to such an environment is how comfortable staff feel interacting with leadership. Do they feel like the organization’s leadership team is aloof, holding them at arm’s length with a shroud of mystery, or do they know the leadership team on a personal level? The key to overcoming these barriers is communication—often something as simple as your CEO writing a personal address to the whole company on a weekly basis can go a long way.
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Strengthen your brand. Building a strong brand for your organization starts internally, with communication. Ultimately, your frontline staff are the biggest brand ambassadors for your business, and they need to be treated that way. For them to provide the best customer experience possible, they themselves need to be fully engaged and on the same page with your brand. By communicating clearly and frequently internally, you ensure frontline staff are singing from the same song sheet when it comes to the brand of your organization. Internal communication can mean the difference between staff answering customers with one, coherent answer, or hundreds of conflicting answers.
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The Need For A Central Communication Platform
Clearly, building an organization based on strong internal communication has massive advantages. However, this is often easier said than done. Between emails, memos, in-person drop bys, and random conversations between people, the likelihood of mixed messages, confusion, or missed information is high. The key is to base your internal communication strategy around one central platform, rather than dozens of disjointed strands.
We propose that that central platform should be a social intranet.
Think of an intranet as your office’s lunchroom, only with way more features. It’s a communal, informal place, easily accessible for everyone to visit and mingle with others around the company. You have the ability to communicate with the entire company at once, create private group pages, share celebrations, upload documents, share the company calendar and much more. Rather than spamming your team with emails every time you want to reinforce organizational purpose, you can simply fire an update into the company newsfeed highlighting a certain aspect of the company mission, or remind staff of the great intro documents already uploaded.
In an age where internal communication can be the difference between an organization being mediocre, or incredibly high performing, we can’t afford to leave it up to chance. Create a central platform for communication, treat it as vitally important, and you’ll reap the benefits. Sounding pretty great? <a href="https://www.myhubintranet.com/">Get in touch</a> if you think so too.

Here's Why Open Internal Communications Is Vital In Your Business

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