Articles - Page 61

ai12z Takes AI Visibility from Scoreboard to Playbook, Turning AI Search Insights into Action

matt-garrepy

<img src="https://cmscritic.com/ms-content/uploads/2023/08/email_marketing_2805x0-is.jpeg" />Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads.
A few years back, there were a lot of marketers who loudly declared email marketing was a thing of the past. Yet, they were obviously wrong.
Email marketing is evolving as rapidly as the rest of technology, and helps ensure you get one of the highest returns on the resources you’re investing in your marketing efforts.
However, you know not every email is going to get opened. Some of them go straight to spam, and some are just ignored. And then BOOM, there’s the end of your email marketing campaign for that lead.
That’s why you’ve got to step up your game, and these four surefire tips for boosting your email marketing strategy are going to help you do exactly that.
<h2>Implement Effective Opt-In Options</h2>
In order to have effective email marketing campaigns you need…well…email list subscribers.
But, don’t go rushing out to buy lists. None of the people on those lists asked for you to send them content, and it’s hard for you to be sure they were okay with their information being shared with third parties.
If the people on your list are receiving content they didn’t sign up for, it’s very likely not relevant to them in any way. At best, they ignore it. At worst, it gets flagged as spam. If that happens too often, your brand reputation and server reputation will both take a hit.
Don’t let that happen.
Instead, build a healthy email list the right way:
<ul>
<li>Include incentivized email subscription opt-in forms on your website, complete with a compelling call-to-action. Placing the box near the top of the website is proven to be highly effective, and pop-up boxes can work well when done correctly. Let them know there is a CLEAR benefit to subscribing to your list and receiving your content.</li>
<li>Do some A/B split testing to determine if your particular website visitors respond best to single or double opt-in forms. Single forms don’t require the user to confirm their subscription, whereas double forms do. The former means you may end up with a lot of spam or false emails, and the latter means the user may completely forget to confirm. However, single forms are fast and convenient, and double forms are secure. This is why testing is important, as it helps you figure out what works best for you and your business.</li>
<li>Encourage your social media followers to sign up for your list, giving incentive such as giveaways, giftcards, whitepapers, eBooks, or other value-driven offers.</li>
</ul>
Remember: Quality is always better than quantity. You could have a list of a million followers, but they sure won’t do you any good if none of them are interested in your products or services. It would be better to have only a thousand subscribers that all want to purchase something from you.
Having a healthy list of prospective customers will boost your open rates and, in return, your sales.
<h2>Optimize for Mobile</h2>
If you haven’t taken the time to optimize your email marketing campaigns for mobile, you’re missing out on HUGE opportunities for building up your list and boosting your sales.
Over the past few years, <a href="https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016">mobile email opens have increased by about 180%</a>, and this number will only continue to grow as people check their email several times throughout their day.
That may sound great, but those opens aren’t going to do you any good if your emails and website aren’t optimized for mobile. You want the messages to be well-formatted to work on a variety of mobile devices, and the emails should load quickly and be instantly responsive.
When you create your next email marketing campaign, test the message on several different devices before you send it out to your list. Why waste your time on creating a great campaign if it’s not going to do anything to further your business?
Give that mobile optimized campaign a significant boost by adding texting to your business communications.
You’ve undoubtedly seen this as a consumer yourself: “Text COFEE to 55-555 for exclusive discounts from your favorite coffee shop.”
Encourage your subscribers to visit your site for exclusive offers and <a href="http://www.pardot.com/blog/content-marketing-101-creating-content-sells/">value-driven content</a>, using text to give your campaign a boost.
<h2>Add Video Content</h2>
Video content has rapidly expanded over the past few years, though incorporating video content in email marketing campaigns is still fairly new.
But, it’s no secret that consumers and internet users love videos – and that interest isn’t just limited to cute videos of cats playing piano.
In fact, <a href="https://fortunelords.com/youtube-statistics/">there are roughly 1,300,000,000 videos on YouTube alone</a>, with nearly 5 billion videos being watched on there every single day within an average month.
According to an <a href="http://www.emarketer.com/Article/Product-Videos-All-Cool-Brands-Making-Them/1012536">eMarketer report</a>, four times as many consumers prefer watching videos about products or services they are considering purchasing, as opposed to just reading about them.
<a href="http://www.businessnewsdaily.com/7643-improve-email-marketing.html">Adding videos to your email marketing messages</a> tend to increase click-through rates up to three times and can bring about a return on investment boost of 40 percent.
Sounds great, right?
While there are some email systems that are unable to support video, you can just send an animated GIF thumbnail in the email message that has a button that looks just like a video. When that person goes to play it, they get redirected to a landing page that has the embedded video set to autoplay.
Not only have you just directed traffic to your site, but you’ve also kept them engaged with your content and seen your products.
<h2>Have Effective Website Design</h2>
If your site isn’t laid out in a way that lends itself well to following a sales funnel, it’s going to be pretty hard to get the conversions you need to boost sales or gain more list subscribers.
The design is actually the very foundation of a business website – if it’s too hard to navigate or too cluttered, people are just going to jump ship and head somewhere else.
You’re essentially driving your customers right into the arms of your competitor. But, by having your site laid out in a way that is conducive to sales, you can implement other aspects of email marketing, like your blog.
Once they get a feel for <a href="http://www.alexiapbullard.com/pet-b2b-blog/content-marketing-tech-companies">the type of content you produce on your blog</a>, they know what to expect from you and you can ensure them the exclusive content they will receive in emails is even better.
If your blog content is already great, imagine what the exclusive content has to offer them!
<h2>Final Thoughts</h2>
Email marketing is far from dead and, as technology increases, so does the various ways by which you can drive traffic to your site and grow a healthy email list.
As you can see, email marketing is truly the cornerstone to growing your business, regardless of which industry or niche your brand is part of.
Implement these tips and watch your list grow!
Do you have any comments or additional tips for those looking to boost their email marketing efforts? Let me know in the comments below, or get in touch with me over at <a href="http://www.alexiapbullard.com">www.alexiapbullard.com</a>
While you’re here, don’t forget to share this post!

4 Tips for Boosting Your Email Marketing Strategy

alexia-bullard

It is with great pleasure that I share with you the amazing products that you selected as nominees for a 2014 People's Choice CMS award.<a target="_blank" href="https://www.cmscritic.com/cms-critic-awards/"><img src="https://cmscritic.com/ms-content/uploads/2023/08/votenow-1.png" /></a>Here is a complete list of all nominees in all categories (with links to their websites so you can learn more).Don't forget to <a target="_blank" href="https://www.cmscritic.com/cms-critic-awards/">cast your vote as well </a> (and be entered for a chance to win a brand new Chromebook!).Here are the nominees in each category:<h3>Best Cloud CMS for SMB</h3><ol><li><a target="_blank" href="http://www.surrealcms.com/">Surreal CMS</a></li><li><a target="_blank" href="http://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a></li><li>Light CMS</li></ol><h3>Best Cloud CMS for Enterprise</h3><ol><li><a target="_blank" href="http://www.acquia.com/products-services/acquia-cloud">Acquia Cloud</a></li><li><a target="_blank" href="http://www.crownpeak.com">CrownPeak</a></li><li><a target="_blank" href="http://www.clickability.com/">Clickability</a></li></ol><h3>Best CMS for Corporate Intranets</h3><ol><li><a target="_blank" href="http://www.entando.com/portal/">Entando</a></li><li><a target="_blank" href="http://www.liferay.com">Liferay</a></li><li><a target="_blank" href="http://www.ocportal.com">ocPortal</a></li></ol><h3>Best eCommerce Solution for SMB</h3><ol><li><a target="_blank" href="http://aspxcommerce.com/">ASPx Commerce</a></li><li><a target="_blank" href="http://www.prestashop.com/en/">Prestashop</a></li><li><a href="/products/shopify">Shopify</a></li></ol><h3>Best eCommerce Solution for Enterprise</h3><ol><li><a href="/products/bigcommerce">BigCommerce</a></li><li><a target="_blank" href="http://www.prestashop.com/en">Prestashop</a></li><li><a href="/shopify/">Shopify</a></li></ol><h3>Best Free Forum Solution</h3><ol><li><a target="_blank" href="https://nodebb.org/">NodeBB</a></li><li><a target="_blank" href="http://www.mybb.com/">MyBB</a></li><li><a target="_blank" href="http://vanillaforums.org/">Vanilla Forums</a></li></ol><h3>Best Commercial Forum Solution</h3><ol><li><a target="_blank" href="http://www.invisionpower.com/apps/board/">IP.Board</a></li><li><a target="_blank" href="http://www.ninjapost.com/">Ninja Post</a></li><li><a target="_blank" href="http://vanillaforums.com">Vanilla Forums</a></li></ol><h3>Best Enterprise PHP CMS</h3><ol><li><a target="_blank" href="http://ez.no/Products/The-eZ-Publish-Platform">eZ Publish</a></li><li><a target="_blank" href="http://drupal.org">Drupal</a></li><li><a target="_blank" href="http://typo3.org/">Typo 3</a></li></ol><h3>Best Enterprise Java CMS</h3><ol><li><a target="_blank" href="http://www.adobe.com/solutions/web-experience-management.html">Adobe AEM</a></li><li><a target="_blank" href="http://www.onehippo.com/en">Hippo</a></li><li><a target="_blank" href="http://www.jahia.com/products">Jahia</a></li></ol><h3>Best Enterprise .NET CMS</h3><ol><li><a target="_blank" href="http://www.kentico.com">Kentico</a></li><li><a target="_blank" href="http://www.sitecore.net/">Sitecore</a></li><li><a target="_blank" href="http://www.sitefinity.com/">Sitefinity</a></li></ol><h3>Best Enterprise CMS (Other Langs)</h3><ol><li><a target="_blank" href="http://www.getmura.com/">Mura CMS</a></li><li><a target="_blank" href="http://www.paperthin.com/">Paperthin Commonspot</a></li><li><a target="_blank" href="http://plone.org/">Plone</a></li></ol><h3>Best Free PHP CMS</h3><ol><li><a target="_blank" href="http://www.concrete5.org/">Concrete5</a></li><li><a target="_blank" href="http://www.joomla.org">Joomla</a></li><li><a target="_blank" href="http://www.processwire.com">ProcessWire</a></li></ol><h3>Best Free Java CMS</h3><ol><li><a target="_blank" href="http://www.dotcms.com">dotCMS</a></li><li><a target="_blank" href="http://www.liferay.com">Liferay</a></li><li><a target="_blank" href="http://www.magnolia-cms.com/">Magnolia</a></li></ol><h3>Best Free .NET CMS</h3><ol><li><a target="_blank" href="http://www.dnnsoftware.com/">DNN Platform</a></li><li><a target="_blank" href="http://sageframe.com/">Sageframe</a></li><li><a target="_blank" href="http://umbraco.com/">Umbraco</a></li></ol><h3>Best Free CMS (Other Langs)</h3><ol><li><a target="_blank" href="http://www.getmura.com/">Mura CMS</a></li><li><a target="_blank" href="http://plone.org/">Plone</a></li></ol><h3>Best Open Source PHP CMS</h3><ol><li><a target="_blank" href="http://ez.no/Products/The-eZ-Publish-Platform">eZ Publish</a></li><li><a target="_blank" href="http://www.joomla.org">Joomla!</a></li><li><a target="_blank" href="http://modx.com/">MODx</a></li></ol><h3>Best Open Source Java CMS</h3><ol><li><a target="_blank" href="http://dotcms.com/">dotCMS</a></li><li><a target="_blank" href="http://www.liferay.com/">Liferay</a></li><li><a target="_blank" href="http://www.magnolia-cms.com/">Magnolia</a></li></ol><h3>Best Open Source .NET CMS</h3><ol><li><a target="_blank" href="http://www.dnnsoftware.com/">DNN Platform</a></li><li><a target="_blank" href="http://sageframe.com/">Sageframe</a></li><li><a target="_blank" href="http://umbraco.com/">Umbraco</a></li></ol><h3>Best Open Source CMS (Other Langs)</h3><ol><li><a target="_blank" href="http://www.getmura.com/">Mura CMS</a></li><li><a target="_blank" href="http://plone.org/">Plone</a></li></ol><h3>Best Small to Midsize Business PHP CMS</h3><ol><li><a target="_blank" href="http://www.cmsmadesimple.org/">CMS Made Simple</a></li><li><a target="_blank" href="http://buildwithcraft.com/">Craft CMS</a></li><li><a target="_blank" href="http://www.impresspages.org/">ImpressPages</a></li></ol><h3>Best Small to Midsize Business Java CMS</h3><ol><li><a target="_blank" href="http://www.percussion.com/">Percussion CM1</a></li><li><a target="_blank" href="http://www.liferay.com/">Liferay</a></li></ol><h3>Best Small to Midsize Business .NET CMS</h3><ol><li><a target="_blank" href="http://www.dnnsoftware.com/">DNN Evoq Content</a></li><li><a target="_blank" href="http://www.envisagecms.co.uk/">Envisage CMS</a></li><li><a target="_blank" href="http://www.orchardproject.net/">Orchard</a></li></ol><h3>Best Small to Midsize Business CMS (Other Langs)</h3><ul><li><a target="_blank" href="https://www.django-cms.org/en/">Django CMS</a></li><li><a target="_blank" href="http://www.movabletype.com">Movable Type</a></li><li><a target="_blank" href="http://www.surrealcms.com/">Surreal CMS</a></li></ul><h3>Best Website Builder</h3><ol><li><a target="_blank" href="http://www.squarespace.com">Squarespace</a></li><li><a target="_blank" href="https://www.weebly.com/">Weebly</a></li><li><a target="_blank" href="http://www.wix.com/">Wix</a></li></ol>Congrats to all who were nominated. Now please <a target="_blank" href="https://www.cmscritic.com/cms-critic-awards/">head on over to vote </a> for your favorites.

Announcing this year's nominees for the 2014 People's Choice CMS Awards

mike-johnston

A new version of XWiki Enterprise has been made available. The highlights of this release are:
<ul>
<li>improvements to action menus</li>
<li>a mechanism for inserting custom links in the header</li>
<li>the introduction of cancelable events</li>
<li>better external search engine indexing support.</li>
</ul>
<img title="AddMenu" src="https://cmscritic.com/ms-content/uploads/2021/07/addmenu_weatqd.png" />
For more info or to download, visit: http://www.xwiki.org/xwiki/bin/view/Main/ReleaseNotesXWikiEnterprise25M1

XWiki Enterprise 2.5 Milestone 1 released

I am glad to announce that voting is now open for the 2014 People's Choice CMS awards.
We had an amazing response this year with thousands of nominations submitted. Thank you so much for participating, it really means a lot to us as we strive to spread the word about the amazing CMS that exist out there.
Following this post, I'll be sharing the nominees that you chose in each category.
To cast your vote, click the image below:
<a href="https://www.cmscritic.com/cms-critic-awards/"><img src="https://cmscritic.com/ms-content/uploads/2023/08/votenow.jpg" /></a>
Those who vote will be entered for a chance to win a brand new Chromebook! Winners will be drawn on October 18, 2014 (the day after the polls close).
Good luck to you and to all the nominees! Now head over there and <a href="https://www.cmscritic.com/cms-critic-awards/">vote</a>!

Voting is now open for the 2014 People's Choice CMS Awards!

<a href="https://selz.com" target="_blank">Selz</a> have given their users faster, larger and <a href="https://selz.com/blog/new-feature-bigger-faster-uploads/" target="_blank">more reliable file uploading abilities</a>.
The growing eCommerce platform – which can integrate with any existing website, Facebook, WordPress and more – has only just released a <a href="/selz-releases-new-shopping-cart-app/" target="_blank">fresh new shopping cart app</a>. Users will be hoping this trend of regular updates continue.
Let's take a look at how file uploading with Selz has improved.
<a href="https://selz.com/" target="_blank"><img src="https://cmscritic.com/ms-content/uploads/2023/08/selz-1700x0.png" /></a>
<h2>Faster, Bigger &amp; More Reliable</h2>
First of all, the Selz team have said that they, “greatly increased the upload speed” for all files. When it comes to size, the maximum file size has been increased from 4GB to a whopping 15GB.
Furthermore, all uploads will now automatically resume if your Internet connection fails, so you never have to restart or keep tabs (literally) on the upload progress.
Your customers can now get their digital downloads faster too, as Selz have increased their download speeds. 
For more information about Selz, check out <a href="https://selz.com" target="_blank">their website</a>.

Selz Gives Users More Uploading Power

Hannon Hill has released Cascade Server 7.4 and today, we're going to take you through some of the new features of their latest release.
Cascade Server 7.4 introduces some key new features such as in-context editing and stale content reporting to name a few.
<h2>In-Context Editing in Cascade Server 7.4</h2>
With Cascade Server 7.4, In-context editing as been introduced into the CMS. What this does is provide a more customizable and simplified editing interface for content contributors. What is especially nice here is that users may determine which field(s) should be editable for specific piece(s) of real estate on a page. Users may also determine which groups can edit those specific fields on the page.
To identify areas that have been marked as editable, an icon that looks like a pencil is shown:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/7_4_in_context_blog_pic_one953x0.png" />
Clicking on an editable field will bring up the editing interface:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/7_4_in_context_blog_pic_three953x0.png" />
Normally, making changes such as setting which fields should be editable is a complicated task. Not so with Cascade Server 7.4, the interface for setting these options is easy to use for most non-technical of users as well.
The image below displays the interface to set the Display Name as editable for the Breadcrumb region.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/7_4_in_context_blog_pic_four953x0.png" />
Finally, here is an image depicting the interface to set the main WYSIWYG as editable for the Main Content (Default) region.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/7_4_in_context_blog_pic_five.png" />
<h2>Stale Content Reporting</h2>
Nobody likes stale content and to make sure you are on top of it, Cascade Server 7.4 has introduced Stale Content Reporting. How does it work? Let's take a look.
To start off, this new version of the CMS introduces a Stale Content Dashboard that shows a graphic depicting a summary of your site's stale content.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/stale_content_blog_pic_one.png" />
The dashboard graphics also alert you to content that has upcoming review dates or has not been updated in some time.
There is also a new Stale Content tab on the dashboard that lists the stale content items. Using built in filter options, you can then personalize what you consider to be stale. (Any personalizations you make here are reflected on the dashboard overview as well.)
<img src="https://cmscritic.com/ms-content/uploads/2023/08/stale_content_blog_pic_two.png" />
In order to take action, you are given the opportunity to set up email notifications to let the content creators (or others) know that their content requires updating or review. If the content passes their inspection, you can set up a new review date down the road as well.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/stale_content_blog_pic_three.png" />
<h2>Moving to Cascade Server from another CMS</h2>
It happens all the time. You are on a specific CMS and down the road, you decide something else might be better suited to your needs. Should you feel the need to move to Cascade Server, you are now in luck. With their new migration tools, the process just got easier.
As part of their push to make migration easier, Hannon Hill has introduced a legacy CMS-agnostic, HTML-based migration tool, which means that you don’t even need to export your web content from your existing system (as some CMSs make it more cumbersome than others). All you need to do is copy your web files, either directly from the server or by using a copier such as HTTrack.
The process is fairly simple, you set up your page types in Cascade Server and use the migration tool to map the appropriate HTML sections to the corresponding fields in the CMS using a wizard like interface.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/7_4_migration_blog_pic_two.png" />
More details on the process can be found <a href="http://www.hannonhill.com/news/blog/2013/cascade-server-7.4-generic-migration-tool.html">here</a>.
Some additional features of this release include: drafts for new assets, the ability to preview content on create and a new code editor to name a few. For a full breakdown, check out their <a href="http://www.hannonhill.com/news/press-releases/2013/hannon-hill-releases-cascade-server-7.4-with-in-context-editing-and-state-content-reports.html">release announcement</a>.

Cascade Server 7.4 - Feature Overview

Nominations are closed now for the People's Choice portion of the CMS Awards. We will be tabulating the nominations this weekend and announcing the systems that have been selected for the voting stage, as well as opening up the voting stage, this Monday, August the 18th.
<a href="https://www.cmscritic.com/cms-critic-awards/"><img style="max-width:476px" src="https://cmscritic.com/ms-content/uploads/2023/08/awards-logo.png" /></a>
Please be sure to check back then to begin voting (and don't forget to sign up for our newsletter to stay informed).
We want to thank everyone for nominating their favourite projects. This is our third year running these awards and we've never seen such an amazing adoption throughout the community so thank you very much for getting involved and nominating. We will need you one more time to share with us your choices for the Best of the Best in each category.
Please return Monday for the voting stage of the awards.

Nominations are closed for the People's Choice CMS Awards

Semrush - Be an SEO hero

Be found everywhere search happens

#ffffff

<a href="http://www.liferay.com">Liferay</a> CEO, Bryan Cheung, today announced a new product from Liferay that is due out in Q4 of 2010. This new product is being called LESA.
LESA stands for Liferay Enterprise Support Application and is a tool that allows support engineers within companies to provide exceptional enterprise support for their clients.
Liferay plans to use this product in-house to allow their customers to rate and rank the responses from their support team.
LESA came about after Liferay had been using Atlassian's JIRA product as a support platform within their company for a number of years and now, with the release of Liferay 6EE, they realized they were able to completely rebuild this system with their own tools.
LESA also has effective built in metrics which allows for more real time analytics for managers and company professionals.
Looking at the product on the projector as Bryan is showing it off, it looks like an incredibly nice and clean interface that provides exactly what companies who use/need support software but don't want to be overwhelmed with too much data on the screen at one time.
Here are some screenshots of the new app:
<img title="landing-page" src="https://cmscritic.com/ms-content/uploads/2021/07/landing-page-580x375_owna6q.png" />
<img title="add-ticket-page-1" src="https://cmscritic.com/ms-content/uploads/2021/07/add-ticket-page-1-580x394_ycetr5.png" />
<img title="add-ticket-page-2" src="https://cmscritic.com/ms-content/uploads/2021/07/add-ticket-page-2-580x570_jjr9ou.png" />
<img title="ticket-info" src="https://cmscritic.com/ms-content/uploads/2021/07/ticket-info-580x595_bwqx8k.png" />

Liferay announces LESA - Liferay Enterprise Support Application

Are you already an experienced business shark well-known and respected in your field or are you just a newcomer in an unfamiliar world of business going to make your first steps towards tremendous success? It doesn’t matter when it comes to promoting your brand online. Your aim is one and the same – to attract as many customers as possible and to keep on capturing their close attention in order not to lose them with the lapse of time in this competitive world. Sounds challenging and almost unreal? Just at the first sight. You can make it a reality by using https://www.motocms.comhttps://www.motocms.com<a href="https://www.motocms.com" target="_blank">MotoCMS website builder</a>.
An Enormous Collection of Ready-Made Websites for Any Purpose
MotoCMS is one of the top vendors of website templates. Its rich collection offers more than 2500 completely designed templates covering over 60 topics concerning all conceivable business spheres. Are you a photographer or a lawyer, a teacher or a doctor, a scientist or a student? Do your interests lie in the sphere of web design or sport, charity or fashion, agriculture or politics? Is your business connected with consulting or industry, transportation or media, entertainment or alternative power? There’s definitely a template that will suit your very needs perfectly.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image06.png" />
SEO: an Indispensable Marketing Tool for Your Business
It goes without saying that having once created a website its owner means it to be actively used by customers. SEO is fundamentally essential to make your website easily found and profitable. The MotoCMS admin panel allows you to add meta tags such as descriptions and keywords, ALT and titles for images to your website so that search engines will notice it in the web and raise its rankings. It will provide you with a steady stream of quality traffic to your website and help grow your audience, drive sales and increase interaction with your content.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image05.png" />
Social Media Widgets: Share Content in One Click
Social sharing has become quite important nowadays. It’s undoubtedly one of the fastest ways to get your content noticeable. A <a href="https://www.motocms.com/website-creator/" target="_blank">website creator</a> offers you pro tools for social media promotion. Bear in mind that social sharing is free advertising. Millions of people are actively using social networking sites all over the world. Your potential visitors and customers who may have never come across your content will learn about your website as soon as shares, likes and tweets start to increase. It will enlarge your audience and give your constant and new visitors an opportunity for sharing your content on social media and following your accounts.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image03.png" />
MailChimp: Save Your Time and Efforts
Email marketing is a powerful tool for promoting your website quicker and without additional efforts. A MailChimp functionality within your website will make it possible to create a subscription for your website and send your users various emails with promos, news and any other info you like. You will be able to build your own online audience. It will allow you to send out email campaigns to a list of email subscribers. MailChimp acts as a bridge between your website and your MailChimp account, connecting the two together. You have just to create your list of subscribers. If your list is too long and your visitors and customers are interested in different kinds of content or products, you may have several lists for separate purposes not to bother your subscribers for nothing.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image02.png" />
Google Analytics: Learn More about Your Customers
Do you really know your customers? It’s not a piece of cake to predict your customers’ behavior trends, but it’s necessary when you are eager to promote your brand online. Google Analytics will help you keep track of all the traffic. You can find Google Analytics among other additional features in MotoCMS templates. It turns all the gathered data into insights about people and how they behave while using your website and helps to perform its meaningful analysis. Consequently you can immediately get a clear view of your customers and identify your most popular products. You can use this information to see what is and isn't working in your campaign. And finally decide if you are a top-of-table team at the moment or if it is high time for remarketing.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image00.png" />
Blog Functionality: Keep Your Website Alive
Firstly, your own blog on your MotoCMS is an incredible means of sharing the latest news and the most important information with your visitors. A complete set of professional widgets and tools will allow you to express your ideas in full. Secondly, it will give you a chance to get instant personal feedback. It’s of vital importance because any of your visitors (former, current or potential) will be able to read and respond to your posts immediately. Your only task is to keep your blog updated and informative.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image01.png" />
Start Promoting Your Online Brand with an Edgy Guide
Have you already decided to use MotoCMS? Or maybe you are afraid that you won’t cope with the task by yourself? Throw away even a shadow of a doubt with a <a href="https://www.motocms.com/free-ebooks/" target="_blank">special free eBook</a> – How to Build Online Brand from Scratch. It is a unique helpful guide which will pave you the way for a speedy resolution to any problem and in less than no time clarify each detail of the process.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/image04.jpg" />
The eBook will teach you the ABC of creating your own website without third-party specialists and shows you the opportunities for the further development. Is it possible to avoid mistakes and create the marketing strategy that guarantees your business a better life? Surely. Should you hire a web designer or learn programming languages? There’s no need to do it anymore. You will be able to create your website by yourself with no coding and find out 7 ingredients to make your online brand truly original. Do you know the essentials of digital marketing? You will get acquainted with the basics of social media, SEO, email and content marketing and be ready to start your online promotion.

MotoCMS Has Everything to Promote Your Brand Online

<a href="http://modx.com/" target="_blank">MODX</a> have unveiled a new series of updates for their cloud platform, <a href="https://modxcloud.com" target="_blank">MODX Cloud</a>.
MODX Cloud is the hosted version of MODX, which allows users to build MODX websites using MODX's servers, optimized infrastructure, automatic backup management, and so forth.
This update, coming a few weeks after the arrival of <a href="http://modx.com/blog/2014/07/22/revolution-2.3.1/" target="_blank">MODX Revolution 2.3.1</a>. Unsurprisingly, this update now brings 2.3.1 functionality to MODX Cloud.
The MODX team have said that this update will enable users to save more time and benefit from improved security.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/modx-color.png" /> 
Here's a breakdown of what's new with MODX Cloud:
<ul>
<li>MODX Revolution version 2.3.1 available</li>
<li>PHP updated to latest stable release version 5.4.31</li>
<li>phpMyAdmin updated to latest stable 4.2.7 release</li>
<li>Improvements to PHP-FPM reload times</li>
<li>Updated and expanded User Guide</li>
<li>Streamlined trial signup flow and plans</li>
<li>Updated UI around MODX Revolution version upgrades</li>
</ul>
For more information, check out the <a href="http://modx.com/blog/2014/08/14/modx-cloud-updates-aug-14/" target="_blank">blog announcement</a>.
Also, be sure to explore more of <a href="/products/modx/" target="_blank">MODX via our CMS Directory</a>.

MODX Cloud Updated

Over the past decade, the enterprise content management (ECM) market has experienced strong growth largely driven by organizations continuing to transition away from paper-based document management practices, striving to automate manual-based processes and to comply with regulations and standards.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/ipad-605420_1280_2550x0-is.jpg" />
However, many industry analysts and pundits are projecting even stronger growth in the ECM segment in 2016 and beyond, which will be driven largely by emerging vendors with innovative yet simple-to-use solutions that are placing increasing pressure on legacy vendors with systems that are often viewed as complex and cumbersome.
We’ve talked to ECM users in small to large companies and in a wide range of industry segments about what they want in their solution in 2016 as well what will be the key areas for ECM to address in years to come, and here’s what they’ve told us:
<ul>
<li>
Make it easy … but secure: As the popularity and adoption of file sharing and sync tools has grown, companies have become aware of the need to balance security and data protection against employee needs for a simple solution for sharing documents and collaborating with others outside of their organization.
</li>
<li>
Make it available anytime, anywhere: Today’s workforce is more dispersed and mobile than ever, and professionals demand access to business critical information at any time and from anywhere. The ability for users to leverage ECM apps on their mobile devices for accessing information and participating in workflows while out of the office is now becoming an expectation, not a “nice to have.”
</li>
<li>
Make it smart and personalized: Providing fast and precise access to structured data and unstructured content is good, but intelligently linking content and context is where the value of ECM begins to reveal itself. Linking information in structured data systems (CRM, ERP) to unstructured content repositories in an ECM system establishes relevance. For instance, a proposal is important to a certain ECM user because it is related to a customer that is assigned to the user in the CRM system. This integrated environment provides instant access to the most up-to-date information from any system.
</li>
</ul>
Metadata-based ECM Systems Continue to Disrupt Complex, Old-School Solutions 
Today, many organizations still rely on an antiquated file folder-based approach for storing and managing electronic documents. This poses several challenges and issues since there are many times when a document can logically be stored in more than one folder.
Traditional ECM systems replicate the file folder hierarchy for organizing and managing information, which forces users to figure out which folder a document resides in. In addition, the IT department typically must be involved in order to configure the ECM solution in order to meet the needs of its users, which places greater demands on the already over-burdened IT staff.
Furthermore, old-school ECM systems are complex and force users to change the way their work, and as a result, they suffer from low user adoption rates.
New-school ECM systems provide a metadata-based approach for organizing information by what it is versus where it’s stored. Organizations can simplify the ability to search, retrieve, process and archive documents, which in turn improves productivity, enhances employee collaboration and speeds up the decision making process.
This approach provides a vastly superior alternative to the traditional file folder-based approach by organizing and presenting content in “dynamic views” that are generated from metadata based on the context or need. In this way, a unique document can be found in different “locations” with no duplication of data, and each user can personalize their listings according to the context they work in.
Modern ECM solutions simplify access to information anytime and anywhere. With the added metadata-based intelligence, companies can ensure that the right content is in the right hands at the right time. This leads to better decisions, faster results, improved collaboration and the highest levels of security and compliance.

ECM Trends in 2016: Simplicity, Mobility and Intelligence

LightCMS have once again taken some tools to their user interface, giving their Element UI new functionality and a sleeker look.This interface update comes just weeks after LightCMS revealed a new <a href="/lightcms-announces-wysiwyg-editor-enhancements/">WYSIWYG editor</a>. It's also the latest in a flurry of updates the website builder has been releasing for the last few months.The Element UI interface has been enhanced, added to and beautified. Plus, displaying elements in multiple locations is now easier than ever. As usual, LightCMS have given their users a heads up, opting to implement these changes on September 2nd, 2014. So, let's take a look at what's coming.<img src="https://cmscritic.com/ms-content/uploads/2023/08/lightcms.jpg" alt="LightCMS" /><h2>Elements Everywhere</h2>First of all, the LightCMS Element Toolbars have been redesigned.Instead of seeing black bars at the top of each element, the new toolbars are more modern and sleek. They're designed to blend into your site while still serving their main purpose of marking your elements and providing access to the element menus.The element menus themselves have also been revamped, sporting fresh new custom icons.<img src="https://cmscritic.com/ms-content/uploads/2023/08/2014_9-elementbars.jpg" alt="LightCMS" />The LightCMS team have also updated the Add Element bar found at the bottom of each editable region.Previously, the Add Element bar was a thick, black bar with the same weight as the Element Toolbars, making it difficult to distinguish between the top and bottom regions.To solve that issue, the add element button sits inside a thin line to mark the location of where you can add elements when in edit mode. It's a small design tweak, but the difference is significant. It's more natural, and makes editing a little less stressful.<img src="https://cmscritic.com/ms-content/uploads/2023/08/2014_9-addbutton.jpg" alt="LightCMS" />Perhaps the most notable change though, is the new Add Element modal.Clicking the Add Element button now brings up a beautifully-designed, responsive modal with fresh, custom icons representing each of the available elements. All you need to do is click (or touch) the desired element, and it will immediately be placed into your page.<img src="https://cmscritic.com/ms-content/uploads/2023/08/2014_9-modal.jpg" alt="LightCMS" />The modal is responsive across all devices, and if you're a click counter, you'll notice that the new modal requires two fewer clicks for every element you add. Now that's helpful.<h2>Sharing is Caring</h2>Furthermore, LightCMS has also produced an update for their Copy Element functionality.For starters, they're now calling it “Share” instead of “Copy” – but they've also made some functionality changes too.Previously, when you copied an element, you had to select the element you wanted from a drop-down list that included every single element on your site. This list of elements could get very long, making it gradually inefficient time-wise.The solution comes in the form of a new “Is Shareable” property on the advanced settings of every element.<img src="https://cmscritic.com/ms-content/uploads/2023/08/isshareable.jpg" alt="LightCMS" />Now, only those elements that are marked as shareable are included in the share element list. By default, new elements will not be marked as shareable. although when this release lands on September 2nd, all elements will be marked as sharable, for convenience purposes.All you have to do to share an element is to select the “Share an Element from Another Part of Your Site” drop-down list on the Add Element modal.<h2>And That's Not All</h2>Also bundled in this release, users will find that adding elements on mobile devices looks and works better, and no less than seven user-flagged issues have been resolved.You can read all the details, as well as the full release notes for this release via the LightCMS Blog.To find out more about LightCMS, check out their website.Additionally, make sure you explore more of LightCMS via our CMS Directory.

LightCMS Unveils New Element UI

<a href="https://www.cubecart.com" target="_blank">CubeCart</a> has released version 5.2.13, bringing about a number of usability and security updates.
Available for free, CubeCart is a popular eCommerce solution, and one which featured on my list of <a href="/55-ways-to-build-a-website-with-bluehost/" target="_blank">55 ways to build a website with BlueHost</a>. It's a pretty solid solution if you aren't looking to invest large amounts of money.
CubeCart Pro is the premium version of the platform, which naturally has less restrictions and far more features.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/ond_cal8-1400x0.jpeg" /> Here's what version 5.2.13 brings to the table:
<ul>
<li>Complete rewrite of discount codes and gift certificate redemption </li>
<li>Shipping now has the ability to inherit the average basket tax rate</li>
<li>Improved automation to “Cookie Domain” setting with session lockout prevention</li>
<li>SagePay upgraded from 2.23 to 3.0</li>
<li>“Assign to European Union” added to tax configuration instead of one country at a time</li>
<li>New EBS India Payment Module</li>
<li>All shipping and billing address fields added to order reports CSV export</li>
<li>“SMTP with SSL” setting added for secure email delivery</li>
<li>Miscellaneous bug fixes</li>
</ul>
You can download CubeCart 5.2.13 <a href="https://www.cubecart.com/downloads/" target="_blank">right here</a>.
For more information, check out the <a href="https://www.cubecart.com" target="_blank">CubeCart website</a>.

CubeCart 5.2.13 Released

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