Articles - Page 36

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

This week was full of surprises from some big DXP players. A couple of days ago, Sitecore <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/">announced</a> that it received $1.2 billion in capital investment to accelerate growth. Now, <a href="https://www.acquia.com/">Acquia</a> dropped another bomb by announcing <a href="https://www.acquia.com/why-acquia/acquia-digital-commerce">Acquia Digital Commerce</a>, which brings together Lucidworks' advanced AI-Driven personalization and recommendations with commercetools' headless commerce. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint.
After <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-majority-investment-vista-equity-partners">receiving a significant investment from Vista Equity Partners</a> last year, Acquia had recently <a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">launched its Acquia Open Digital Experience Platform</a> in July. With its new DXP, Acquia further leveraged the power of open-source Drupal CMS capabilities. The Acquia Open DXP comprises both the Acquia Marketing Cloud and Acquia Drupal Cloud and integrates their acquired technologies – including AgilOne, Mautic, and Cohesion – with their existing core. This integration aimed to bring marketers and developers together with an easy-to-use platform.
<img src="https://cmscritic.com/ms-content/uploads/2021/01/acquia-dxp.png" alt="Image of diagrams of Acquia Drupal Cloud and Acquia Marketing Cloud" />
Now, together with partners <a href="https://commercetools.com/">commercetools</a> and <a href="http://lucidworks.com/">Lucidworks</a>, Acquia has built Acquia Digital Commerce, creating yet another successful integration. While Acquia Open Digital Platform brought marketers and developers together, Acquia Digital Commerce seeks to make the commerce experience more personalized and user-friendly.
According to <a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing">McKinsey</a>, over 75% of U.S. consumers have changed shopping behavior and switched to new brands during the COVID-19 pandemic. Many have shifted to digital channels permanently. Using Acquia CDP's customer data profiles and advanced segmentation, retailers can gain a deeper understanding of new and existing customers – and serve up personalized, shoppable, content-driven commerce experiences with Acquia Digital Commerce. These experiences, combined with intelligent promotions, increase conversions and improve customer lifetime value (LTV).
"As retailers adjust to a hybrid of in-person and online commerce shopping behaviors, solutions like Acquia Digital Commerce become even more valuable," said Kevin Cochrane, SVP of product marketing at Acquia. "By understanding customer segments and serving the right content and products at the right time on the right channel, retailers can reach customers with personal experiences that drive revenue.”
<h3>Acquia Digital Commerce</h3>
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle.
Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform, and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers.
<img src="https://cmscritic.com/ms-content/uploads/2021/01/acquia-lucidworks-commercetools.jpg" alt="Image of Acquia features" />
<figure class="kg-card kg-image-card"></figure>
One of the most valuable features Lucidworks brings to the Acquia DX Alliance is its advanced machine learning capabilities. <a href="https://lucidworks.com/cxc/">Lucidworks CXC</a> utilizes one of the broadest combinations of machine learning techniques in the industry, including NLP, Named Entity Recognition, Deep Learning Sentiment Analysis, self-learning, and relevancy tuning. This allows them to deliver extremely relevant results to users and ensure the system continuously improves based on usage.
According to a <a href="https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works">study</a> of 46,000 shoppers, 73% of consumers use multiple channels during their shopping journey. To provide a successful omnichannel experience for customers, brands need an API-first headless CMS. commercetools' headless commerce platform and API-first framework will give brands flexibility and scalability.
"By leveraging the market-leading solutions offered by commercetools, Acquia, and Lucidworks, retailers can quickly and effectively engage with end-consumers by composing relevant shopping experiences to meet customers on their own terms," said Kelly Goetsch, chief product officer at commercetools. "It's more important than ever to be able to pivot quickly, and our joint solution offers exactly that."
"Omnichannel personalization remains a top priority for brands; however, most companies lack the ability to optimize digital experiences in real-time, leading to missed revenue or loss of potential new customers," said Peter Curran, general manager of digital commerce at Lucidworks. "We're excited to be part of this best-of-breed solution to provide merchandisers and marketers with a single-layer view of all the information they need to make more informed decisions that serve their unique customer base. The value of Lucidworks advanced machine learning capabilities is compounded by Acquia Open DXP and commercetools Commerce Engine, ensuring that customers are maximizing their investments in the digital experience.”
<h3>Creating a community with Acquia DX Alliance</h3>
Along with Acquia Digital Commerce's launch, Acquia also unveiled the <a href="https://www.acquia.com/blog/acquia-dx-alliance-elevating-customer-value-through-open-technology-partnerships">Acquia DX Alliance</a>, the company's open technology partner community, to drive collaboration through an ecosystem of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP. Building a robust technology partner community enables Acquia and its partners to best support rapidly evolving customer needs.
<h3>About Acquia</h3>
<a href="https://www.acquia.com/">Acquia</a> is an open Digital Experience Platform designed to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences. Acquia produces better business outcomes for CX leaders by enabling organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications.
<h3>About commercetools</h3>
commercetools is the world's leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale. commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. More information at <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2812013-1&amp;h=3676190503&amp;u=https%3A%2F%2Fcommercetools.com%2F&amp;a=commercetools.com">commercetools.com</a>.
<h3>About Lucidworks</h3>
Lucidworks offers the Connected Experience Cloud (CXC) that captures user signals from every action and applies them to omnichannel digital experiences everywhere. CXC combines the power of search and machine learning to personalize experiences that meet employees' and customers' unique intent. The world’s largest brands, including Lenovo, Morgan Stanley, Red Hat, Reddit, and Cisco Systems rely on Lucidworks’ suite of products to power product discovery, customer service, and knowledge management applications that delight customers and empower employees. Learn more at <a href="http://lucidworks.com/">Lucidworks.com</a>.

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

paris-tuzun

The last year has seen a number of jaw-dropping moves by CMS and DXP vendors, from strategic acquisitions to major expansions. Yesterday, <a href="https://www.sitecore.com/">Sitecore</a> elevated the noise to a whole new level with the largest martech investment deal ever.
The digital experience platform provider <a href="https://www.sitecore.com/company/news-events/press-releases/2021/01/sitecore-embarks-on-1_2b-investment-plan-to-accelerate-growth">announced</a> that it received backing on $1.2 billion in capital investment – just five months after <a href="https://www.cmscritic.com/sitecore-names-steve-tzikakis-as-chief-executive-officer/">Steve Tzikakis</a> took the reins as CEO.
While the announcement was relatively soft on specifics, Sitecore did say that the investment would be focused on accelerating product innovation, doubling their go-to-market presence, expanding their team, growing their global footprint, and launching a brand campaign.
One thing we do know is that Sitecore appears to be well-positioned for growth, achieving record revenues over the last three quarters. Much of this can be attributed to accelerated demand for digital transformation due to the pandemic. According to <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever">McKinsey</a>, the industry jumped years ahead in consumer and business adoption of digital in just a matter of weeks. This has created numerous opportunities in the eCommerce, web, mobile, and digital experience categories.
“An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, Sitecore's CEO. “As companies and consumers search for more seamless ways to communicate, coordinate, and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”
There's no question that Covid-19 forced businesses to shift their focus to digital. Sitecore has already been very agile in responding to these unprecedented market shifts, investing heavily in the transformation of their products and services. Less than 6 months ago, Sitecore pushed a <a href="https://www.cmscritic.com/sitecore-updates-experience-platform-and-experience-commerce-releases-new-sitecore-content-hub/">major release to its flagship products</a> – Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10 – with the main goal of bringing marketing and IT teams together and allowing them to work more efficiently.
“Global Markets today are undergoing monumental shifts, and the need for digital experiences that fabricate and define Human Connections are becoming more important,” <a href="https://www.linkedin.com/posts/tzikakis_today-is-a-very-special-day-on-my-journey-activity-6706590350095523840-ndmi">said</a> Tzikakis, when he joined Sitecore. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer-centric DNA.”
With Tzikakis at the helm, Sitecore has focused its strategy on expanding global reach and elevating brand awareness. This $1.2 billion investment is a testament to their growing momentum, as well as their confidence around market demand for their products and services. With increasing competition up and down the stack, this news is a clear signal that we can expect more innovation from the DXP leader in the months and years to come.
<h3 id="about-sitecore">About Sitecore</h3>
Sitecore delivers a digital experience platform (DXP) that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/">Sitecore.com</a>.

Sitecore Announces $1.2B Investment to Accelerate Growth

If you asked today’s web designers which wireframing or prototyping tool is best, you’re likely to get a few different answers. Well, maybe more than a few.As you might have guessed, there are plenty of choices out there: free tools, SaaS apps, and even some that aren’t purpose-built for the job (think <a target="_blank" href="https://www.microsoft.com/en-us/microsoft-365/powerpoint">PowerPoint</a>). With so many options to choose from, it may prove challenging to find a single tool that meets your needs.While most platforms offer similar features, few bring the entire design process into a unified experience. That’s where UXPin is changing the game. In this review, we’ll explore the benefits of their all-in-one wireframing and prototyping tool, which offers some slick, integrated capabilities – and is designed to work across every device.<h3>Wireframing and prototyping: what’s the difference?</h3>Building a website or mobile app without wireframes is like building a house without blueprints. Wireframes save significant time in the design process and help bring ideas and concepts into laser focus.But what exactly is a wireframe? Quite simply, it’s a low-fidelity “skeleton” of a website. Wireframes show the general layout of web pages, the elements on those pages, and the size and placement of those elements. Since it is meant to convey a website’s architecture, it is intentionally devoid of any colors or graphics.Wireframes are lightweight and fast to produce, allowing for ample design thinking, lean UX development, and iterative feedback. A lot of designers still start their wireframing on paper, sketching out digital components and entities in the most analog way.Prototypes, on the other hand, are medium-to-high fidelity views of a website or application. They offer more detail, showcasing visual elements such as colors, graphics, and font types. In essence, a prototype is a preview of what a working website or mobile application will look like to a user.<h3>A brief history of wireframes and prototypes</h3>Wireframes and prototypes have certainly been around the block. Wireframing has its roots in magazine mockups for galleys and layouts, while prototyping evolved from software product development with visual UI requirements – and a need for rapid testing and feedback.While wireframes are elemental in nature – using simple shapes and objects to detail the flow and structure – designers have often relied on different tools when moving into prototyping. The first ones emerged in the 1980s with <a target="_blank" href="https://www.adobe.com/products/illustrator.html">Adobe Illustrator</a>, <a target="_blank" href="https://www.adobe.com/products/photoshop.html">Photoshop</a>, and <a target="_blank" href="https://www.microsoft.com/en-us/microsoft-365/visio/flowchart-software/">Microsoft Visio</a>.But it wasn’t until IBM introduced RAD (Rapid Application Development) in the 90s that the concept of minimum viable prototypes (MVPs) took off – and so did the focus on design experience. By the early 2000s, <a target="_blank" href="https://www.omnigroup.com/omnigraffle/">Omnigraffle</a>, <a target="_blank" href="https://www.gliffy.com/">Gliffy</a>, and <a target="_blank" href="https://balsamiq.com/">Balsamiq</a> were changing the way designers think about wireframing and prototyping by giving them more options to choose from. By 2010, UXPin and other solutions were hitting the market. The rest, as they say, is history.<h3>What is UXPin?</h3>UXPin is a comprehensive cloud-based design prototyping tool that works on any operating system. It brings developers and designers together even if they use Mac and Windows – because UXPin is fully powered by the cloud.With UXPin, you can move seamlessly through every phase of your project – from low-fidelity wireframes to high-fidelity prototypes – with access to rich features like interactive elements and animations. In addition, UXPin allows you to add conditional interactions, variables, and expressions to get your prototypes closer to real, coded apps.One of the best things about UXPin is that it's designed with both individual designers and teams in mind. It's flexible enough for a freelancer working on their own – or a squad collaborating to develop new products or experiences. UXPin offers some dynamite capabilities for enterprise customers to manage their teams and libraries with advanced permissions, making it an awesome platform for an ecosystem of users.<h3>Features</h3>Components<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-components.jpg" />Components save you plenty of time by minimizing repetitive and tedious work – allowing you to reuse existing parts across your designs. A button, a footer, an icon, or even a cell in a table can be a Component. UXPin comes with a handy library of pre-made components, but it also allows you to create your own components. You can also share them across your projects through UXPin’s Design System Libraries.Built-in Design Libraries<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-expressions.jpg" />Apart from your own libraries, UXPin offers built-in iOS, Material Design, Bootstrap, Foundation, and User Flows libraries – each with interactive elements, colors, text styles, and icons.Design system libraries are the place for shared design patterns (such as colors, text styles, assets, and Components) that allow teams to build high quality, consistent prototypes. This empowers users to save time while keeping projects steadily on-brand. With DS libraries, you can also create a fully-documented Design System.Data For a lot of designers, Lorem Ipsum is still a go-to placeholder for text. Still, for some projects, Latin copy isn't preferable – even at the mockup stage.Another great feature of UXPin is that enables users to add real content to their wireframes and prototypes using the <a target="_blank" href="https://www.uxpin.com/studio/blog/replace-lorem-ipsum-with-real-data/">Data</a> feature. Upload JSON, CSV or URLs and demo a prototype that's even closer to the finished product. If you're early in the process and want to use filler for placement, UXPin also has a database of placeholder components, from mock names to dummy credit card numbers.One other notable feature is stock photography. Most platforms don't provide direct access to image libraries, which can be essential to developing a finished prototype. UXPin lets you upload photos directly from their partner, <a target="_blank" href="https://unsplash.com/">Unsplash</a>. This integration may seem like a small thing, but it can accelerate the entire design process from idea to execution by enabling users to work fluidly in a single, unified platform.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxoin-unsplash-integration.gif" />Make Your Designs Interactive Once you build the static version of your prototype, you can use states to add interactive elements such as text fields, checkboxes, and radio buttons.In UXPin, each element can have several states with a different set of properties and interactions. For example, you’ll be able to create a single button that has a default, hover, active and disabled state – and then switch between these states once a specific action is triggered. States also let you build complex components like drop-down menus or navigations.For each state, you can determine an alternative set of properties. In the case of a button, it could be a different fill and content. The important fact is that you’ll still have the same elements, just with various styling options.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-element-states.gif" />Import from Sketch One cool feature of UXPin is its ability to import from <a target="_blank" href="https://www.sketch.com/">Sketch</a>, which is an incredibly popular design tool. It seems like the UXPin team really understands the value that other applications play in the design ecosystem, and they’ve made it easier to build meaningful connections.Importing designs from Sketch to UXPin is just a simple drag-and-drop. UXPin keeps all of your layers intact, so you can pick up exactly where you left off and turn them into fully interactive online prototypes.Easy Collaboration UXPin is a cloud-based tool that works on any operating system – so you and your teammates can collaborate in real-time. As we've already mentioned, it effectively "unites" designers and developers, even if they use Mac and Windows systems. You can even take your collaboration to the next level with in-app commenting, allowing you to tag your teammates in comments and keep them in the loop when you're working on the same prototype.You can also make the most of your collaborative design process and invite your team, stakeholders, and reviewers to work with you. It's incredibly simple to set their permissions via User Management and control what they can see and do.Preview Designs on Mobile With the UXPin Mirror app, you can effortlessly preview your prototypes on mobile devices to see how they look and behave. As you make changes in the editor, the prototype on your mobile device will update on the fly.Another nifty feature: you can download the UXPin app from <a target="_blank" href="https://play.google.com/store/apps/details?id=com.uxpin.mirror">Google Play</a> or <a target="_blank" href="https://itunes.apple.com/us/app/uxpin-mirror/id1446596008?ls=1&amp;mt=8">App Store</a> and see exactly how your designs look on mobile devices.<img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-preview.png" /><h3>Pricing</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-pricing-annual.jpg" />UXPin offers two types of pricing: monthly and annual. There are four tiers:Basic Plan Get everything you’ll need for wireframing and prototyping, including animations, interactions, and states. Basic also offers:<ul><li>Version history for saving iterations of your designs and retrieving them at will.</li><li>Export function for moving your designs to PDF, PNG, and HTML.</li><li>Stakeholder approval for sharing your prototypes with your team or customers, gathering feedback, and obtaining the all-important "OK" to proceed.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/uxpin-custom-workflows.png" /><ul><li>Comments and assignments for keeping your team and stakeholders connected around feedback and assigning specific tasks.</li><li>Password-protected views for securing your prototypes with a password.</li></ul>The Basic Plan is $24 per month but offers a discounted rate of $13 per month with an annual plan.Advanced Everything from the Basic plan, plus:<ul><li>Contextual documentation to set up guidelines or leave notes – and pin them to specific elements on your prototype.</li><li>Conditional logic for setting rules around custom interactions.</li><li>Expressions, which use Javascript to create computational components like shopping carts or validate user inputs such as emails.</li><li>Variables that dynamically update text elements, capture data from inputs, or store user preferences for later use on your prototype.</li></ul>The Advanced Plan is $39 per month. But like the Basic Plan, it offers a discounted rate of $29 per month with an annual plan.Professional Everything from the Advanced Plan, plus:<ul><li>Design systems: package your design, code, and other elements to create reusable Components and style guides.</li><li>Roles &amp; permissions: define what team members can do and what projects they have access to. Each team member has one role – “creator”, “manager”, “owner”, or “collaborator” – and you can control the state and privileges.</li><li>Priority support: get help when you need it via email, phone, or Zoom.</li><li>Advanced security: trust that anything you design is securely encrypted and fully backed-up by UXPin.</li></ul>The Professional Plan is $89 per month with a discount to $69 per month with an annual plan.Enterprise UXPin’s Enterprise plan is perfect for large organizations with dedicated design teams and product development squads. Used by Fortune 500 companies, Enterprise provides unlimited users, unlimited design systems, and advanced security – all of which allows you to facilitate the design process at scale.The Enterprise Plan has custom pricing based on the size and needs of your organization.<h3>Conclusion</h3>UXPin really earns the “UX” part of its name by focusing on the user experience. It’s the perfect blend of features for both wireframing and prototyping, and it brings team collaboration to the next level by working across platforms and operating systems. It definitely feels like an enterprise-grade product, but it’s also a solid tool for freelancers with its affordable Basic Plan.If you’re curious how UXPin stacks up against their competition, check out their “tale of the tape” comparison on their website. They proudly display how they rate against other similar platforms such as Figma, Invision, Framer, Adobe XD, Sketch, Axure, Balsamiq, Zeplin, Marvel App, and Proto.io. They even provide a <a target="_blank" href="https://get.uxpin.com/uxpin-vs-sketch/">checklist of differences</a>.One of the biggest advantages of UXPin is that it’s cloud-based. This allows users to design, prototype, and test ideas together – whenever, wherever. This is a big advantage over Sketch (for example), which only works on macOS. Someone using a Windows system can’t use Sketch, nor do they have access to files sent by other team members using it. Still, with Sketch being such a popular design tool, UXPin lets you import Sketch files and templates directly into their app – so you can get the best of both worlds.There is one con with UXPin: as a SaaS product, you’re on the hook to pay in perpetuity. With tools like Sketch, you only pay for the product once and renew when you’d like to upgrade. Your files belong to you – and aren’t locked into a third-party system. But what if you want to cancel your UXPin subscription? Well, if you want to maintain your libraries and components, you’ll need to “park your account” and keep an active profile. That costs $5 per month and only lets you preview your projects or export them. You can reactivate at any time, but it might be worth considering when you decide to sign up.If you’d like to see some examples of projects done with UXPin, they have a prototype showcase: <a target="_blank" href="https://showcase.uxpin.com/">https://showcase.uxpin.com/</a>You can also <a target="_blank" href="https://www.uxpin.com/sign-up">try UXPin for free</a> for 14 days without a credit card. You’ll be limited to 2 projects, but it’s still a great way to take it for a test drive and experience it yourself as a user.<h3>About UXPin</h3><a target="_blank" href="https://www.uxpin.com/">UXPin</a> is a design platform that for building mockups and wireframes, interactive prototypes, UX document creation, and collaborating with both design and development teams. Features include variables, conditional interactions, expressions, interactive states, and a data generator integrated with Unsplash to get free stock photos directly in UXPin.Unlike in other image-based design tools, anything you create in UXPin is based on html, css and js code. Since it's the same technology developers will work with, their code will match your design perfectly.Why code-based design? Since 2010, UXPin has been on a mission to enable the best user experiences by merging design and engineering into one world of better, faster product development.

UXPin Review: Elevate Design with All-in-one Prototyping and Wireframing

Hackers love websites. Maybe that's overstating the obvious, but in today's hyperconnected digital world, it can't be understated. <a target="_blank" href="https://www.webarxsecurity.com/website-hacking-statistics-2018-february/">According to McAfee</a>, hackers produce 300,000 new pieces of malware daily – and on average, 30,000 new websites are hacked every single day.The fact is, websites are easy targets. Not only are they abundant, but they're frequently built using open source technologies – meaning they're littered with holes that can be easily exploited.Most website owners have no idea how vulnerable they are until they've been hit. And with hackers sinking their teeth into financial data, patient records, IP, and more, a single breach can significantly damage a brand or even sink a business.While <a target="_blank" href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/">WordPress</a>, Joomla, and <a target="_blank" href="https://www.cmscritic.com/drupal-8-8-0-released/">Drupal</a> continue to own the open-source content management (CMS) market, they also represent the largest collection of security vulnerabilities. In fact, according to the 2020 <a target="_blank" href="https://www.dimensiondata.com/en-gb/insights/global-threat-intelligence-report-2020">Global Threat Intelligence Report</a> from Dimension Data, almost 20% of all website attacks targeted these platforms – with WordPress owning the lion's share.Regardless of what software you're using, web security can feel like a never-ending game of "hide and seek." Hackers find holes in both modern and legacy web applications, and developers scramble to patch them as soon as possible – and the cycle repeats. But the biggest vulnerabilities often exist in layers that website owners take for granted like HTML5, Single Page Applications (SPA), and even password-protected web assets.The sharks are always circling. That's why security has become an essential part of any serious website or web application strategy. Historically, this required an expensive, multi-layered approach, combining both hardware and professional services. But now, you can automate your security processes with Netsparker: a powerful yet easy-to-use solution that's purpose-built for websites and web applications.In this review, we'll take a deeper look at Netsparker and how it can help website admins identify weak spots in their service. We'll tour its crawling and scanning tools and how it's designed to help maintain governance with domains, certificates, compliance, and more – so you can stay one step ahead of the threats.<h3>What is Netsparker?</h3>Netsparker is an automated yet fully configurable Enterprise DAST (Dynamic Application Security Testing) utility that enables you to scan websites, web applications, and web services to identify security flaws. Netsparker can scan all types of web apps – regardless of the platform or language they're built with – making it incredibly extensible.Netsparker operates on what they call "Proof-Based Scanning," which automatically verifies detected vulnerabilities and confirms whether they're false positives by exploiting them in a safe, read-only manner. Here's a video overview of how it works:<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=uF9eGAfBh8A"><div style="position:relative;padding-bottom:100%;height:0;padding-bottom:56.2493%"><iframe src="https://www.youtube.com/embed/uF9eGAfBh8A" style="position:absolute;width:100%;height:100%;top:0;left:0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div></div></figure>With Netsparker's scanning technology and automatic verification, you don't have to be a seasoned security professional to conduct thorough scans. You always know which results are actionable issues and not false positives, so you can prioritize your response.Netsparker is designed with productivity in mind. For example, you can send notifications and automatically assign vulnerabilities to developers, allowing you to patch web applications in real-time to maintain security. Bypassing expensive SecOps staff also means you save time and money on conducting regular scans, letting the cybersecurity pros focus on more complex issues.<img src="https://cmscritic.com/ms-content/uploads/2023/08/eliminate-the-uncertainty-of-false-positives.png" /><h3>Features</h3>There are a lot of security utilities on the market, but few that make vulnerability scanning at the web layer as streamlined as Netsparker. Not only is it easy to navigate and manage, but it gives both an individual user and an enterprise team access to integrated data and insights. We'll talk more about that when we cover Netsparker's product editions, but their central repository is one of the features that sets it apart within the cybersecurity landscape.First, let's cover some of the core capabilities that really stand out.Dashboard Security data can get complex – and fast. But this is where Netsparker really shines. With their visual dashboard, you get a holistic snapshot of your websites, scans, and active vulnerabilities in a single window. Intuitive graphs allow your team to track the severity of threats, assess your overall threat level, and automatically categorize the nature of your vulnerabilities from low to critical.<img src="https://cmscritic.com/ms-content/uploads/2023/08/netsparker-featured-image.png" />From the dashboard, you can also manage permissions for your users and groups, as well as assign team members to specific security tasks or establish security policies for your organization.Proof-Based Scanning™ As previously mentioned, Netsparker’s "Proof-Based Scanning" safely exploits any found vulnerabilities and automatically creates a proof-of-exploit or proof-of-concept to validate that it's real – and not a false positive. The process is further streamlined with automated notifications that assign vulnerabilities to developers, and patch web application firewalls in real-time to help maintain security.Vulnerability Scanning Identifying vulnerabilities is the most important mission for any web vulnerability scanner. Netsparker can spot all types of web application vulnerabilities, including multiple variants of the most common weaknesses such as <a target="_blank" href="https://www.netsparker.com/blog/web-security/sql-injection-cheat-sheet/">SQL injection</a> and <a target="_blank" href="https://www.netsparker.com/blog/web-security/cross-site-scripting-xss/">cross-site scripting (XSS)</a>. Most direct-impact vulnerabilities are also automatically confirmed, so you can be confident that these results are not false positives.Vulnerability Details and Reporting<img src="https://cmscritic.com/ms-content/uploads/2023/08/blind_sql_injection.png" />Every vulnerability uncovered by Netsparker is accompanied by detailed reporting that helps security teams and developers to not only fix issues but understand them. Vulnerabilities are also automatically tagged with a security severity level, denoting the potential damage they can do – and the urgency required to fix them.While Netsparker offers a number of out-of-the-box reports with different visualization options, you can also render your own custom report templates. Additionally, you can generate compliance reports that cover ISO27001, HIPAA, and other critical regulatory benchmarks – and you can have your PCI DSS reports <a target="_blank" href="https://www.netsparker.com/pci-vulnerability-scan/">validated by third-party entities</a> to ensure governance requirements.Armed with rich, in-depth information and remediation guidance, your experts can eliminate the root causes of vulnerabilities, write more secure code in the future, and meet fierce compliance with dynamic reporting.Built-In Assessment Tools<img src="https://cmscritic.com/ms-content/uploads/2023/08/http_request_builder.png" />To help teams optimize scanning and manual testing, Netsparker features a number of advanced web security tools that work with modern and legacy web languages and technologies.<ul><li>HTTP Request Builder: You can use the <a target="_blank" href="https://www.netsparker.com/blog/docs-and-faqs/http-request-builder-penetration-testing-tool/">HTTP Request Builder</a> to create your own HTTP requests and modify imported requests. This is extremely useful for performing manual vulnerability assessments and troubleshooting complex issues like identifying logical vulnerabilities.</li><li>Encoding and Decoding Tools: Text encoding and decoding is a vital feature when manually crafting and modifying test payloads. To save precious time during manual vulnerability assessments, Netsparker includes a text encoder and decoder that supports multiple encoding schemes, including URL, HTML, Base64, UTF7, MD5, SHA1, SHA256, SHA512, and others.</li><li>ViewState Viewer: When security scanning ASP.NET and modern .NET web applications, Netsparker extracts ViewState data from HTTP requests and responses generated during scanning. The ViewState data is displayed in a separate preview tab for easier troubleshooting.</li><li>Asset Discovery: Another proactive security measure, Netsparker's Asset Discovery service continuously scans the Internet to discover your assets based on numerous variables – including IP addresses, top-level and second-level domains, and even SSL certificate information.</li></ul><h3>Plans</h3>Netsparker offers a few different plans based on your needs: Standard, Team, and Enterprise. The naming is fairly intuitive – and so is the pricing – but we'll explore each tier in more detail below.One quick note worth mentioning: Netsparker Standard and Netsparker Enterprise are actually designed to <a target="_blank" href="https://www.netsparker.com/support/integrating-netsparker-standard-with-netsparker-enterprise/">integrate with each other</a>. This basically means that Enterprise includes Standard, and can synchronize and share data using a central repository. Use whichever edition best suits your needs – from one desktop scanner for a single site to hundreds via API – and share the results with your entire team.And one more thing: Netsparker provides 24-hour email, phone, and remote screen support Monday through Friday. They boast a 98% customer satisfaction rating on their website FAQ, and their product reviews seem to reflect that.Netsparker Standard Netsparker Standard is perfect for small and medium-sized businesses. The on-premises desktop scanner helps protect commercial and open-source web products, websites made by third parties, and custom web applications. If you have websites built on a popular CMS, an eCommerce shop on a platform solution, or a home-grown web application, Netsparker Standard is an ideal choice for up to 20 websites.Netsparker Standard is available as a Windows application with built-in penetration testing and reporting tools, many of which allow for fully automated security testing. You also get access to their crawling and scanning features, reporting, policy tools and more.Netsparker Team Netsparker Team is made for larger organizations seeking a complete vulnerability assessment and management solution with collaboration in mind. Netsparker Team helps streamline workflows for up to 50 websites, and unlike Standard, it's all accessed via Netsparker's REST API.Netsparker Team includes all of the essentials from Standard, like crawling, reporting, and tools – but also provides a multi-user platform with native CI/CD, messaging, and business workflow systems. It also features Netsparker's PCI Compliance Scanner, which brings greater value to websites with significant paycard data transactions.Netsparker Enterprise Netsparker Enterprise is a comprehensive security platform designed for large organizations with significant web properties and assets. Like Team, it is an API-driven, multi-user scanning solution with dynamic built-in workflow tools. The big difference is scalability: if you have over 50 websites you're managing, Enterprise brings hosted account options to the table that empower your teams with dedicated support and resources. You also get access to custom authentication for OAuth2, Single Sign-On (SSO), client-side certificates, and more.Netsparker Enterprise is really designed to <a target="_blank" href="https://www.netsparker.com/online-web-application-security-scanner/sdlc-integration/">integrate seamlessly into the software development lifecycle</a>, allowing DevOps and SecOps teams to scan thousands of web applications and services as they are being developed, tested, or running in production. This makes Enterprise an ideal tool for software teams as they push new products and features to market, ensuring that they meet security and compliance requirements from end to end.<h3>Pricing</h3>Netsparker is an incredibly well-reviewed product, and based on our own experience, it delivers both the functionality and simplicity it claims. They also get points for a cool slider on their <a target="_blank" href="https://www.netsparker.com/plans/">Product &amp; Plans</a> page, which helps recommend a tier based on the number of websites you're scanning. This makes it easy (and maybe even a little fun) to determine which product is right for your needs.Here's how the tiers break down:<ul><li>1-20 websites: Standard plan</li><li>21-49 websites: Team Plan</li><li>50 + websites: Enterprise Plan</li></ul>Unfortunately, that's all you get: a recommendation. They don't provide a price, but it's reasonably clear that it's based in part on the tier itself and the number of websites you'll be scanning. Each plan progressively builds on the previous, allowing you to scale seamlessly. And as mentioned, the Enterprise edition includes the Standard edition desktop scanner as part of the suite.OK, so no price transparency. That requires a demo and a phone call for a custom quote. But the good news is that you can try Netsparker for free today with just a few basic steps. And once you're using it, you'll worry less about price – and wonder how you ever got by without it.<h3>About Netsparker</h3><a target="_blank" href="https://www.netsparker.com/">Netsparker</a> is the leading Enterprise DAST (Dynamic Application Security Testing) solution and the only product that delivers automatic verification of vulnerabilities with exclusive pre-scan automation and Proof-Based Scanning™ technology. Netsparker scans any type of web application, provides actionable results, and integrates with company workflow tools to close the loop between IT and developers. It identifies vulnerabilities from the early stages of application development through production. With global headquarters in London and North American headquarters in Austin, Texas, Netsparker serves customers worldwide in the technology, professional services, banking, and government markets, including many Fortune 500 companies. Netsparker is part of <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2947090-1&amp;h=30600359&amp;u=https%3A%2F%2Fwww.invicti.com%2F&amp;a=Invicti+Security">Invicti Security</a>, the leading global provider of dynamic application security testing products.

Netsparker Review: Web Application Security and Vulnerability Scanner

ButterCMS has been a favorite of developers for years, garnering some of the best reviews of any headless CMS on the market. Now, with the addition of its <a href="https://buttercms.com/features/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post#flexiblecontentmodeling-components">new Components feature</a>, Butter is poised to gain some serious ground with marketing teams as well.
Components give marketers the ability to build dynamic landing pages. This means marketers can try new ideas, run new tests, and publish entirely unique pages - all with minimal support from their engineering teams.
The addition of components opens up a new world of possibilities for marketers while simplifying the development process for sites and apps built on many popular tech stacks.
<h2 id="a-new-way-of-doing-things">A new way of doing things</h2>
As ButterCMS Founder Jake Lumetta points out, the addition of components adds new layers of flexibility and control that traditional CMS doesn’t offer.
“Many marketers have to schedule a developer each time they want to make a change to a page. Even marketers who already have a good CMS are often limited to controlling content within a static layout,” says Lumetta. “Components give marketers the ability to add, remove, and reorder the elements of a page. This is a level of control some marketers have never had before.”
Today’s results-oriented marketing teams need the ability to continually test content and page variations. Components enable this, and they allow the marketing team to implement many changes on their own, without a developer.
Engineering configures a standard set of components upfront and creates the code to render those components as desired. Marketing can then choose which components to include in a page, and also gets complete control over the content.
<h2 id="how-components-work">How components work</h2>
While this change represents a major turning point in the workflow for developers and content marketers, it is a relatively small change to the ButterCMS user interface. Two new field types enable the component-based approach.
The first new field type is components. A component is essentially a repeatable grouping of fields. One component might include all of the copy and images for the page’s hero section, while another might include all of the links for the footer.
Components enable marketing teams to create standardized page elements, control their content, and easily reorder them within a page.
The second new field type is the component picker. The component picker provides a library of components that marketing can use to build whole pages. Components can be repeated and reordered within a page, providing the flexibility to use any combination and any number of components.
The result is that engineering builds one template, while marketing gets access to many dynamic landing pages.
<h2 id="building-a-page-with-buttercms-components">Building a page with ButterCMS components</h2>
Building a page with components is simple and intuitive. To illustrate, let’s look at the process you would follow to create this landing page:
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/3Sk2yKrvHyafd70wxmQVx7vZkVD7SwWvFjTb9_kBP6w8c4qAuerh8qQMlF8ZctDF144z-UuOHksPEs8Ijk-OobgNSsi4E-_ZZpm2dfZhSGdSRHpLQ759zBmUYvol81zUFRCgwhqS" alt="undefined" /></figure>
This is a fairly standard landing page, but it has many different elements, each with its own layout requirements. If we break this page down into components, a few of them might look like this:
<figure class="kg-card kg-image-card"><img src="https://lh4.googleusercontent.com/z5IdOaI2QFHoi8yp-70x46BEV_Cl74xhgV3ceC3wJNs7_gH-Wv7cjtKMj-guPYLHo1G9ejjaUN0MfOIrVhKKrlxuxXbbptotSW1KxTt80f3zKBu4p1-TWmVO2crJXnIx5vgzL9cM" alt="undefined" /></figure>
This component contains the content fields for the hero section.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/fcAsnmNNzj0EDL7ziwoN_Tm7YboXZH_fQrY88gILhae8A_yzfD5Ro0YBNJ-ncDHJ-8EuXCQQlZWb1K0RvE_zHY5WQfOMRB4vP8XEBQK0BYnGHmgT7iX9ghAZCB_5y10ELMGiC93t" alt="undefined" /></figure>
This component contains content fields for a call-out section with an image.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/HcIC3Oy0niXntGlub7Whv3Qr05HJCujRsKuMntjZMAbDN2mB57Q8_ZXVY_nWq74YscK0PiNhTil78FVFJO4cp7sxi9H3V9PSboYwk1HJgFPv6CeK5FHg3JxFSU1mLUfvLxki4gVd" alt="undefined" /></figure>
This component contains content fields for a call-out section without an image.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/fXGaYQbchHNuDI7yj_UXgJmJlXh8P9ssb1MbNBOhyJPlE0K-PYVJm1xSx9i6-TtSj4DXiaDEK0ahnadtcftjxDAYyR0VhXFjATY9-p9_pdo5ahSY0TgUJ3gW6wpbyayzaAVsVQoL" alt="undefined" /></figure>
This component contains content fields for a use case section.
When your components have been configured, the component picker allows you to choose which of them you want to include in the layout of your current page. You can choose as many custom components as you need, and you can repeat them within a page. Just click on the plus “+” sign to see all available components that your team has customized for you.
<figure class="kg-card kg-image-card"><img src="https://lh4.googleusercontent.com/4xm4Zo9QJovuqtdGsA0iMm0TA4JX3OzRL_Nkq9pXxcqB_FIZkOfSlj_jhSzzaHJqIuHUFGEeXz0FomRikZgfSCbHBXVmZLO8Z0tDojBWRZ-V51j5xtRW_00fSG9IvQwP1qhpyfZe" alt="undefined" /></figure>
You can reorder entire sections of the page simply by clicking and dragging.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/-qdpBwjUSt7jPohI6r3E8euvRZB1vGm2chuyqlIWnQDi06Fy_4nRIbkUark7jHdhgJ60hyUOyQsETgc2-tQwqCPmbnJzoNis9KL7MUrFX6-rVdjCijvLH44UGRo5o4dpB0CF1tIu" alt="undefined" /></figure>
Setting up a page like this is a simple, straightforward process for both engineering and marketing.
After a component has been configured, it can be reused any number of times. ButterCMS maintains a library of your configured components, and you can use them every time you create a new page, even across different page types.
<h2 id="working-with-component-repeaters">Working with component repeaters</h2>
Component repeaters bring even more flexibility to a page by allowing users to repeat groups of fields for related items. It’s a great way to handle image galleries, feature grids, content sliders, and much more.
<figure class="kg-card kg-image-card"><img src="https://lh3.googleusercontent.com/y15xQjznquUSOdGYaEbaqkmY1Jo2_0HsOCQ7JrPb25C7kg-z1-kJaeUoQ0gG4g898LrR4E7ivJYzwioavRU4ZOdMQqEWRu5v_-333sqriMKtmuaxvNahshRqrfNbaXdfyJLZcoZO" alt="undefined" /></figure>
Looking at the e-commerce site below, you can see that there are multiple product slides that rotate within the hero section.
<figure class="kg-card kg-image-card"><img src="https://lh5.googleusercontent.com/v8K__iKW8l2i0hcYRUlhZqiOBfbOK0ygiIn3uA86mKJz3GgqTBoUdco7G-QJVjntpi7A4wK9yVjE-OlqIK3r9hun9LJrvj1UvqCYS4lNX00mxcB7OG0CUkxWcsycKdtTy3mD5p4-" alt="undefined" /></figure>
To model this in Butter, you would create a page with a hero component, add a repeater to the component, and finally, add fields to the repeater.
<figure class="kg-card kg-image-card"><img src="https://lh3.googleusercontent.com/TZobfuajjEeBAUZrTuPto7SLmXAhoETqDxassPL3d9iN6M72Kn8-F9h4MkkKwogZQO_kJ3RHOL5oLsCNgcFlsbJbbIqeMAXuC-Gbd7u37XNlb0lAT5TRANv3zxT4c8SRa_sf89uH" alt="undefined" /></figure>
After your page configuration has been saved, you will see the Product Hero component and the Product Slides repeater in the content UI.
<figure class="kg-card kg-image-card"><img src="https://lh6.googleusercontent.com/Y6yw84bClHYmDRYRML71juMdn7qIzX78c7U_oAaXky9FjNSA2RhEH_uHJXTGHCNy4CZRExvUHhAXGaLeG-Dx_h4Isj5M7NL0Gz0Lsc1kRXfoRsoHVt1hC4H3uqSiwjySkB1R2OQA" alt="undefined" /></figure>
At this point, you can begin building your page by clicking the button to add a new Product Slide, and completing the fields that were specified above in the page configuration.
For additional details, check out this quick tutorial about configuring pages in ButterCMS: <a href="https://buttercms.com/kb/create-dynamic-landing-pages-using-components?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">https://buttercms.com/kb/create-dynamic-landing-pages-using-components</a>.
<h2 id="more-new-features-have-arrived">More new features have arrived</h2>
The team at ButterCMS recently released several exciting new features. These are a few of the changes that Butter fans are loving:
<ul>
<li>New dashboard and updated UI</li>
<li>Advanced image editing</li>
<li>Drag and drop images</li>
<li>Advanced content search</li>
<li>Scheduled content releases</li>
</ul>
ButterCMS already supports many popular tech stacks such as React, Angular, Vue, and more.  They have recently added support for React Native, Gridsome, Java, Nuxt JS, and Ionic to help more enterprises add headless CMS capability to their modern, cross-platform apps. If your company uses any of those frameworks, be sure to check out Butter’s updated <a href="https://buttercms.com/docs/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">official guides</a>.
Visit <a href="https://buttercms.com/?utm_source=referral&amp;utm_medium=guest-post&amp;utm_campaign=cmscritic&amp;utm_content=components-post">buttercms.com</a> to learn more about Butter’s enterprise CMS solutions. You can set up a trial account today for free.
<h3 id="about-buttercms">About ButterCMS</h3>
<a href="https://buttercms.com/">ButterCMS</a> is an API-first content management system that integrates with websites and apps to deliver content headlessly, connecting with a wide range of frontend frameworks including React, Angular, Vue and more.

ButterCMS Introduces Dynamic Landing Pages with Components

“To code, or not to code, that is the question…”Indeed. And Shakespeare would have loved the drama that followed. This fiery debate around code versus no-code web design has led to some pretty heated arguments. Here’s a snarky Tweet from Jeffery Zeldman, a heavyweight design influencer, from way back in 2009:<img src="https://cmscritic.com/ms-content/uploads/2023/08/jeffrey-zeldman-tweet-1024x404.png" />And another scathing transmission from Elliot Jay Stocks:<img src="https://cmscritic.com/ms-content/uploads/2023/08/elliott-jay-stocks-tweet-1024x457.png" />That one poked one too many bears, spurring Stocks to pen a looong blog post explaining his opinion. If you’re curious, you can read it <a target="_blank" href="https://elliotjaystocks.com/blog/web-designers-who-cant-code/">here</a> – but the gist of it is this: to understand design, you need to understand the medium. That makes a lot of sense, but it doesn’t negate the fact that many great web designers barely touch code.Even at the tail end of 2020, this philosophical disagreement continues. But as UI continues to abstract the complexities of code (think simple consoles in front of command line interfaces) the battle between coders and designers – and what constitutes a “web designer” – has grown a little less contentious. Or has it?<h3>A Brief History of Web Designers</h3>Before the dawn of the modern web, software interfaces were stark and cumbersome, lacking the visual elegance and intuitiveness that came later. Engineers ran the show, and front-end experience was often an afterthought.Print and visual designers helped mend the fence, bringing the tenants of their trade from pages to screens – evolving the medium to what might be called “high art.” Developers learned to value UI design, adapting to the principles of the process. Many designers also learned HTML to gain greater control over the experience.Coders learned design. Designers learned to code. And all was right in the universe.Well, not really…With traditional designers wanting to (you guessed it) focus on design, applications began to answer the call. <a target="_blank" href="https://www.adobe.com/products/dreamweaver.html">Dreamweaver</a> and <a target="_blank" href="https://en.wikipedia.org/wiki/Microsoft_FrontPage">Frontpage</a> started as clunky editors with development tools and preview capabilities, but eventually became drag-and-drop builders. And as code started disappearing, designers started relying more on pre-built templates and off-the-shelf libraries.Fast-forward to 2020, and ultra-slim SaaS platforms like <a target="_blank" href="https://www.squarespace.com/">Squarespace</a> and <a target="_blank" href="https://www.wix.com/">Wix</a> can turn almost anyone into a “web designer.” The problem: they lack the ability to truly customize with code. And the code they produce is always messy – resulting in slow, low-ranking websites that aren’t always responsive.But what if you could have the best of all worlds: a sleek, drag-and-drop website builder that’s perfect for no-code designers, but a platform that still gives developers access to code, so they can customize at will?In this review, we’ll take a look at Webflow: a platform that claims to do just that – and more.<h3>Enter Webflow</h3>Webflow has become one of the most popular website builders on the market. It provides a drag-and-drop user experience that puts out clean code, creates responsive websites that work well on every device, and doesn’t take a side in the design versus code debate. In essence, it caters to everyone that considers themselves a “web designer” and bridges the design/code chasm.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-interface.png" />What makes Webflow unique is that it’s a hybrid of a cutting-edge website builder and a sleek content management system (CMS). It brings together a complete site designer, e-Commerce solutions, and even hosting – all with the ability to choose what you need, and customize with code at almost every turn.Let’s explore some of the noteworthy features of Webflow.<h3>Webflow Designer</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-designer.jpg" /><img />As Webflow’s flagship product, Designer is where you create websites and visually manipulate HTML, CSS, and other interactions. When you create any elements in Webflow, the code is automatically generated behind the UI.On the left side, there’s the Elements panel where you create elements, the pages panel where you can organize and manage page settings, the Webflow CMS for accessing your collections and dynamic content, and the asset manager where you can upload and organize your stuff. At the bottom of the toolbar, you have more granular controls for working with elements – as well as links to video lessons, help, and keyboard shortcuts.In the middle, there’s the “canvas” where you can interact with your page in real-time. You can select elements, move them at will, and edit the content right on the page.<img /><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ui-editor.png" />Now, we’ve already mentioned Webflow’s capacity to produce clean code – and it’s true. The platform adheres to modern web conventions, using real HTML elements like divs. When you create a navigation bar, for example, you don’t draw a rectangle; you select a div element and then adjust its height, width, and other properties.Like some other web builders, Webflow uses a box model. All elements are boxes, and they naturally sit next to each other or stack on top of one other depending on their properties. Like Photoshop, Webflow allows you to position boxes anywhere on a given layout while providing responsive actions with clean, production-ready code.At any time, you can export your code or publish your changes instantly without having to worry about FTP or file versions. One immensely useful feature is the preview, which allows you to see and interact with your project as if it was already published.Finally, on the right, there’s the style panel, which is very similar to Photoshop (in fact, it looks eerily close). Here, you can access granular control over your elements. If the left panel is where you organize the structure of your pages with HTML, the right panel is where you control CSS for styling your elements.You can also create custom interactions with the Javascript control panel. Webflow's animation tools bring all the power of CSS and JavaScript into a completely visual tool, empowering designers to build complex, rich animations. You can easily create scroll-based parallax animations, progress bars, or whatever else you dream up – all without touching code.<h3>Webflow CMS</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-cms.png" />Most websites rely on some kind of a CMS. Webflow takes their design capabilities a step further by integrating a rock-solid CMS into their platform. This enables web designers to build and dynamically manage their websites in one place.With Webflow CMS, you can create the content structures you need, add content (by hand, from a CSV, or via Webflow API), and then design it all visually. This makes the Webflow CMS work for editors, designers, and developers alike. In many ways, they’ve simplified the experience of other all-in-one platforms, even the <a target="_blank" href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/">WordPress Gutenberg</a> editor.Webflow CMS also allows you to create custom content types with their “CMS Collections.” For example, you can have a collection of blog posts, authors, clients, projects, and so on. For eCommerce projects, that can include products and categories.<h3>Webflow eCommerce</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ecommerce-scaled.jpg" />The latest addition to the Webflow’s feature set is their eCommerce suite, putting them squarely in the ring with <a target="_blank" href="https://www.cmscritic.com/shopify-review-ecommerce-only-simpler/">Shopify</a> and <a target="_blank" href="https://www.cmscritic.com/10-reasons-why-woocommerce-is-perfect-for-ecommerce-startups/">WooCommerce</a>. The strength of Webflow’s eCommerce is that you can fully customize the online shopping experience without being constrained by built-in templates. You can customize everything from product pages to shopping carts to checkout.eCommerce also comes with its own set of pricing plans, which we’ve outlined later in this article.<h3>Webflow Hosting</h3><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-hosting.png" />We all know that hosting can be a hassle. You have to find the right platform that works with your website and CMS, then deal with endless technical considerations such as domain setup, FTP, cPanel... the list goes on.Webflow makes it easy by hosting directly through their platform. It’s all powered by Amazon Web Services (AWS) and Fastly – a content delivery network (CDN) that accelerates the performance, security, and redundancy of your website. You get fast-loading pages and you never have to pull your hair out updating PHP on your server.Webflow’s hosting also comes with these features:<ul><li>Backups and versioning: Preview and restore your site from ongoing, automatic backups, or create save points to mark progress and track changes.</li><li>Password protection: Gate individual pages or your entire website to protect in-progress work or restrict access.</li><li>Custom forms: Create unique forms to collect data from customers and connect them with marketing automation platforms as needed.</li><li>SEO management: Keep your SEO in check with 301 redirects and a customizable XML sitemap.</li><li>Integrations: Easily add Google Analytics, Google Optimize, and other marketing tools by dropping custom code snippets in your site template.</li><li>Site search: Create a custom search engine for your site with full control over the look and feel of your search results page.</li><li>Zero maintenance: No updates to run or packages to install. Just publish your site and Webflow will take care of the rest.</li></ul><h3>Pricing</h3>So far, Webflow offers a lot of value as a website builder, CMS, eCommerce, and hosting platform for almost any kind of web designer. But from a pricing perspective, things can get a little tricky.There are basically two types of plans on Webflow: Account Plans, which allow you to design and publish websites using a Webflow domain (like “yourwebsite.webflow.io “) – and Site Plans, which let you connect a custom domain.Sure, you can build a killer website with just an Account Plan. But if you want to publish a website on your own domain, you’ll need a Site plan for every website – and that requires hosting as well. Each tier places a cap on the number of pages you can build and form submissions you can receive – unless you go full enterprise, where everything’s included.Account PlansFor all intents and purposes, everyone starts out with an Account Plan. But now, there are two types of Account Plans to choose from.Individual plans are great for solo designers like freelancers and gig workers. You can start for free and upgrade for additional features.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-account-plans-individual-plans.png" />Team plans are designed for orgs that want to work collaboratively.<img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-account-plans-team-plans.png" />All account plans include:<ul><li>Unlimited hosted projects: With Webflow, your hosted projects don’t count against your plan limits, so you can build as many websites as you want.</li><li>Client billing: Charge your client for your bill instead of paying out of pocket – or charge any amount and make a profit.</li><li>Interactions &amp; animations: Create custom interactions and animations to make your site stand out, all without coding Javascript.</li><li>100+ responsive templates: Don’t want to start from scratch? Select from hundreds of pre-built templates.</li><li>3D transformations: Change positioning, add skews, and rotate objects in 3D space.</li><li>Global swatches: Define key colors as variables, so every instance of that color updates whenever you change it.</li><li>Custom fonts: Upload your own fonts or add free Google Fonts.</li><li>Flexbox: Build flexible, responsive layouts with the power of flexbox in a visual interface.</li><li>Reusable symbols: Turn any recurring element into a reusable symbol that you can update across your site in one edit.</li></ul><h3>Site Plans</h3>With site plans, you can choose from the standard package for personal, blog, and business websites, or the eCommerce plan that enables advanced shopping cart capabilities.Here’s a rundown of what Webflow Site Plans offer:<ul><li>Basic – At $12/month, it’s a solid solution for simple websites that don’t require a CMS. You also get CDN availability, 500 form submissions, free SSL certificate connection, domain connection, and more.</li><li>CMS – For $16/month, you can uplevel your blogs and other content-driven projects with the Webflow CMS. Includes 2000 CMS items, site search, 1000 form submissions, limited CMS API, and up to 3 content editors.</li><li>Business – Coming in at $36/month, this is a great pick for high traffic marketing projects or full-featured blogs. Includes unlimited form submissions, full CMS API, advanced global CDN, up to 10 content editors and more.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-site-plans.png" />All Site Plans include:<ul><li>Backups &amp; versioning: Automatically save and create restore points – so you never lose your work.</li><li>Password protection: As noted before, you can gate your whole site or individual pages.</li><li>Advanced SEO controls: Generate automatic sitemaps and customizable 301 redirects for complete SEO control.</li><li>Fast page loads: Accelerate your performance with Webflow’s Tier 1 Content Delivery Network solutions.</li><li>SSL and security: Get 24/7 hosting, monitoring, and SSL certificates to keep your site secure.</li><li>Immediate scaling: Webflow provides scaling and bursting regardless of how many concurrent users you have on your website.</li></ul>As we said earlier, Webflow’s eCommerce are add-ons to their Site Plans:<ul><li>Standard – At $29/month, this is a perfect starting place for new businesses. You get all the features of the CMS plan plus custom checkout and shopping cart, email customization, a 2% transaction fee, integrated CMS for blogs, and more.</li><li>Plus – For $74, Plus provides a solid solution for higher volume businesses that need more features and capacity. Includes everything in the Business plan plus unbranded emails, 10 staff accounts, and zero transaction fee.</li><li>Advanced – If you’re serious about eCommerce, then $212/month will get you all of the most advanced features on top of the Business plan. Also includes 15 staff accounts, unlimited yearly sales volumes, and more.</li></ul><img src="https://cmscritic.com/ms-content/uploads/2023/08/webflow-ecommerce-plans.png" />Finally, if you want to go full Enterprise, Webflow has some custom options that require a phone call. That can include specialized dashboards, enterprise-grade scalability and support, and more.If you’re ready to kick the tires, you can <a target="_blank" href="https://webflow.com/dashboard/signup">sign up for a free version</a> without giving your credit card – and Webflow will let you build 2 projects (meaning 2 websites) for free. These unhosted projects will have a two-page limit, but you can purchase a site plan on a per-project basis to unlock up to 100 static pages and additional CMS pages.<h3>Conclusion</h3>Whether you prefer drag-and-drop over code or vice versa, web designers of any kind can get a lot out of Webflow. It’s a really impressive platform – and does more to unite the ideals of pure web design with coding than ever before. It also manages to bring the power of CMS, eCommerce, and hosting into a single, integrated platform. That simplifies things for a lot of users but might prove too monolithic for others who want to build a custom stack.Webflow offers almost everything you need to launch beautiful, responsive, fast, and secure websites. The only downside is its steep learning curve. In a sense, it almost has its own proprietary or tribal knowledge for cracking the usability. It’s not as simplistic as say Squarespace, and it can take a while for the unindoctrinated user to fully understand.  Thankfully, they do offer a lot of tutorials – another aspect of their product that reminded us of Adobe.If you’re a developer, some users have found Webflow to be a bit confusing – but it still manages to provide a solid platform for building custom apps. With a JSON API for the CMS, it also delivers the hub for connecting and integrating with external data sources.Maybe the loudest complaint across the feedback channels is with pricing. Many users find it too difficult to understand, and more than few suggest that it’s on the expensive side. All things being equal, Webflow provides a lot of flexibility and choice for any web designer (whatever that means) to find the right plan – and start building.<h3>About Webflow</h3><a target="_blank" href="https://webflow.com/">Webflow</a> is a web design tool, CMS, and hosting platform in one. Webflow allows users to design, build, and launch responsive websites visually, while writing clean, semantic code.

Webflow Review: Hybrid Website Builder and CMS Bridges the Design/Code Chasm

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Orlando, FL (December 3, 2020) – Solodev, the Digital Customer Experience platform built for Amazon Web Services (AWS), announced today that it has achieved the AWS Public Safety &amp; Disaster Response (PSDR) Competency status. This designation recognizes that Solodev provides both a proven cloud technology and human expertise in helping customers leverage the power of AWS to protect the public and prepare, respond, and recover from natural or man-made emergencies and disasters.
Achieving the AWS PSDR Competency further differentiates Solodev as an AWS Advanced Technology Partner, demonstrating their long-standing commitment to serve the public interest for mission-focused organizations such as government agencies (state, local and education) and not-for-profits. The Competency highlights Solodev’s technical proficiency and proven customer success in developing technology solutions that support PSDR emergency communications with rapid, scalable website management and content distribution. To receive this designation, AWS Partners must possess deep expertise to design AWS Well-Architected solutions delivered seamlessly on AWS.
“Solodev is proud to have achieved the AWS Public Safety &amp; Disaster Response Competency,” said Shawn Moore, Chief Technology Officer at Solodev. “Our platform – and more importantly, our people – have proven themselves time and again while serving customers during a crisis. We’ve been with them at the most critical moments, when content and communications have saved lives by connecting hospitals with vital blood donations or informing communities about a hurricane’s impact. By helping organizations embrace their digital transformation in the cloud, we’ve been able to accelerate their time to mission while expanding the focus on public safety. This is important work, and we’re thrilled to be working with a company like AWS that’s invested in our shared vision and values.”
In a year that has seen historic disasters – from epic wildfires to record hurricanes – the need for digital transformation around public safety has never been more urgent. Solodev’s customers have relied on their cloud-first CMS to coordinate communications from emergency operations centers (EOC), allowing low-code/no-code users to distribute evacuation alerts and switch to “dark sites” with critical instructions in a matter of seconds. Solodev also enables API integrations with third-party solutions, allowing organizations to expand their PSDR stack while maintaining governance around data privacy, ADA accessibility, and other compliance requirements.
Leveraging the power of AWS, Solodev brings a flexible, multi-layered, cost-effective solution for addressing redundancy, disaster recovery, and instant scalability during a crisis event. To support the seamless integration and deployment of these types of solutions, AWS established the <a href="https://aws.amazon.com/partners/competencies/">AWS Competency Program</a> to help customers identify Consulting and Technology AWS Partners with deep industry experience and expertise in key areas.
The AWS PSDR Competency is the fourth AWS Competency designation that Solodev has achieved, reinforcing the company’s trusted role as an AWS Advanced Technology Partner – and one of the few that has achieved this milestone in the CMS and digital experience space. Solodev’s also achieved the AWS Government Competency, AWS Education Competency, and AWS Digital Customer Experience Competency designations, each requiring a rigorous technical validation and demonstrable expertise to achieve.
To learn more about Solodev’s Public Safety &amp; Disaster Response solutions on AWS, visit <a href="https://www.solodev.com/aws/public-safety-and-disaster-response/">https://www.solodev.com/aws/public-safety-and-disaster-response/</a>
<h3 id="about-solodev">About Solodev</h3>
<a href="http://www.solodev.com/">Solodev</a>, the Digital Customer Experience Platform for Amazon Web Services (AWS), empowers individuals and teams to work together on digital transformation in the cloud and create amazing customer experiences. Built from the ground up on AWS, Solodev provides enhanced security, scalability, and redundancy with 24/7/365 U.S. based support. Recognized as a leading “High Performer” on the G2 Grid for Web Content Management, Solodev is a past winner of the AWS “City on a Cloud” Innovation Challenge. An AWS Advanced Technology Partner that has achieved the AWS Government Competency, AWS Education Competency, AWS Digital Customer Experience Competency, and AWS Public Safety &amp; Disaster Response Competency designations, Solodev products can be purchased on-demand in AWS Marketplace, through State and Federal Contracts, or online at <a href="http://www.solodev.com/">www.solodev.com</a>

Solodev CMS Achieves AWS Public Safety & Disaster Response Competency Status

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Contentstack, the Content Experience Platform (CXP), <a href="https://www.contentstack.com/company/press/contentstack-welcomes-translations-as-newest-catalyst/">announced</a> that Translations.com has joined the Contentstack <a href="https://www.contentstack.com/partners/">Catalyst</a> Partner Program. Launched in August 2020, Contentstack Catalysts are an ecosystem of industry-leading technology and service providers that help accelerate digital experience innovation.
Contentstack Catalysts advance the use of microservices-based, API-first, cloud-native SaaS and headless (MACH) architecture, as well as best practices and methodologies for delivering digital omnichannel engagement. In becoming a Catalyst, Translations.com will offer Contentstack users an all-in-one solution to initiate, automate, control, track and complete all facets of the translation process.
Contentstack has been actively building its partnership ecosystem in 2020, and recently launched a strategic <a href="/contentstack-and-gatsby-announce-partnership-to-power-ultra-fast-websites-with-headless-cms/">partnership with Gatsby</a> – a React-based open source web development framework. This alliance has benefitted both partners, bringing together marketing and development teams using headless CMS to power blazing-fast websites and applications.
With the addition of Translations.com to the Catalyst partner program, Contentstack is doubling down on localization as key ingredient in omnichannel content management. While the web continues to connect organizations across the globe, communicating with audiences in local languages has proven highly beneficial to improving customer experience. Even though English is the most commonly spoken language on the planet, <a href="https://www.statista.com/statistics/262946/share-of-the-most-common-languages-on-the-internet/">only 25% of web users are native English speakers</a>. By accommodating customers in their own language, websites can significantly impact their most meaningful KPIs, particularly around SEO and bounce rates. For Contentstack, partnering with Translations.com will help their CMS users reach customers across geographies with more relevant content.
"With this partnership, we continue to support our customers who are creating multilingual content across platforms and devices," said Billy Nava, Vice President of Strategic Alliances for Translations.com. "Our GlobalLink Connect integration with Contentstack allows companies to manage multilingual content through a single user interface, dramatically simplifying the process of publishing global content."
The unique combination of Contentstack and the extended localization workflow capabilities of Translation.com’s GlobalLink Connect will provide users with a comprehensive solution for managing global enterprise content – with minimal effort and virtually no IT overhead. Further, when combined with Translation.com’s GlobalLink AI, Contentstack users can leverage automation and machine learning with translation services, helping to cut costs and accelerate time to market while maintaining high quality results.
"Doing business globally means communicating with customers not only in their native language but delivering the right content to them as well," said the Contentstack customer Joshua Scott, Vice President of Technology for Nu Skin Enterprises, Inc. "Bringing together Contentstack and Translations.com will make this process so much easier and allow us to create and publish multilingual content via a single interface. The process will be nearly completely automated, enabling us to deliver personalized experiences for our customers with little effort."
"We are very excited for Translations.com to be joining the Catalysts ecosystem," said Peter Fogelsanger, Contentstack's Global Head of Partnerships. "Contentstack's customers have enterprise-level content experience and translation requirements. Translations.com's GlobalLink integration with Contentstack offers global brands the industry leading capabilities for omni-channel content management and translation management in a tightly integrated solution."
Translations.com is the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business. Offering a full range of services in 170+ languages to clients worldwide, Translations.com's GlobalLink Product Suite is trusted by over 5,000 of the world's largest brands to help scale the localization of their international experiences.
Contentstack's Catalyst Partner program brings together top agencies, consultants and technology companies to provide businesses with cutting-edge solutions and expert insights, accelerating their ability to deliver personalized, omnichannel digital experiences. Catalysts work with partners to drive market visibility, manage growth opportunities and deliver transformational customer success. Contentstack provides its Catalysts with the CMS industry's most powerful integrations framework – and the ability to build new integrations to meet customer needs.
More information on the Contentstack Catalyst Partner program, visit <a href="https://www.contentstack.com/partners">https://www.contentstack.com/partners</a>
<h3 id="about-contentstack">About Contentstack</h3>
<a href="https://www.contentstack.com/">Contentstack</a> is a headless CMS with an API-first approach that puts content at the center. It is designed to empower content editors to update content in their sites and apps without relying on a developer – while developers are free to code using their favorite tools and languages. Contentstack accelerates and simplifies content management across today's and tomorrow's digital channels, including web, mobile and IoT. From desktops to smart phones, kiosks to smart watches, billboards to jumbotrons, dashboards to VR headsets – content is delivered with the push of a button and optimized for every screen, device and channel.
<h3>About Translations.com</h3>
<a href="https://www.translations.com/">Translations.com</a> is the world’s largest provider of enterprise localization services and technology solutions. From offices in over 100 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ Translations.com’s GlobalLink Product Suite to simplify management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong.

Contentstack Partners with Translations.com, Adds Localization to Headless CMS

While COVID-19 continues to impact markets globally, the CMS world has been on a binge of buying, partnering, and releasing new features.
In case you’ve been distracted over the last few weeks by a chaotic news cycle and a U.S. presidential election, here’s a quick recap of what’s been happening in the content management and digital experience world.
<h3>Hyland Completes Acquisition of Alfresco</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/hyland-alfresco-acquisition.jpeg" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/hyland-alfresco-acquisition.jpeg 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/hyland-alfresco-acquisition.jpeg 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/hyland-alfresco-acquisition.jpeg 1200w" /></figure>
Recently, <a href="https://www.hyland.com/">Hyland</a> the enterprise content management (ECM) provider <a href="/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/">announced</a> that it had signed a definitive agreement to acquire <a href="https://www.alfresco.com/">Alfresco Software</a> – an open-source content services platform.
Last week, Hyland <a href="https://news.hyland.com/hyland-completes-acquisition-of-alfresco/">completed</a> the transaction, bringing the entire Alfresco business, including all technology and products, under the Hyland umbrella.
“At Hyland, the Alfresco platform will continue to grow and to serve customers’ evolving business needs,” said Bill Priemer, Hyland’s President and Chief Executive Office. “Alfresco customers can confidently continue to use and expand their Alfresco solutions, whether deployed on-premises or in the cloud.”
Future Alfresco versions will enable customers to seamlessly leverage other areas of the Hyland portfolio. These include the Hyland Experience Platform (HxP) — the recently launched, next-generation, cloud-based platform — and newly developed HxP components, such as <a href="https://www.hyland.com/en/platform/product-suite/HxC">Hyland Experience Capture</a>.
<h3>Episerver Completes Acquisition of Optimizely</h3>
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In a big move to evolve their personalization strategy, <a href="https://www.episerver.com/">Episerver</a>, the customer-centric digital experience platform, recently <a href="/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform/">announced</a> its plans to buy <a href="https://www.optimizely.com/">Optimizely</a> – a leading A/B and multivariate testing platform. A few weeks ago, Episerver <a href="https://www.episerver.com/company/press-room/episerver-completes-acquisition-of-optimizely">completed</a> the acquisition.
“With its acquisition of Optimizely, as with its acquisitions of Idio and Insite in 2019, Episerver substantially increases the value proposition that the company offers to enterprise brands,” said Jacob Groshek, research manager, Digital Experience Management, at IDC. “The Optimizely acquisition adds AI-based experimentation and optimization to the Episerver portfolio. The purchase of Optimizely not only augments Episerver's capacity to automatically deliver personalized content as a central component of users' digital experiences, it also adds another layer of behavioral intelligence for organizations.”
Following the close, Episerver now serves approximately 9,000 customers and more than 900 partners globally in segments including retail, manufacturing &amp; distribution, financial services, insurance, healthcare, media, and technology, among others.
As part of Episerver, the Optimizely progressive delivery and experimentation platform will continue to support customers as a standalone solution, but will also be available as part of Episerver’s offerings immediately.
<h3>Acquia Announces Major Updates to Open Digital Experience Platform (DXP)</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/drupal_9_dxp_0-1.jpg" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/drupal_9_dxp_0-1.jpg 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/drupal_9_dxp_0-1.jpg 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/drupal_9_dxp_0-1.jpg 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/drupal_9_dxp_0-1.jpg 1920w" /></figure>
After <a href="/acquia-launches-new-open-digital-experience-platform/">launching</a> its new Acquia Open Digital Experience Platform (DXP) this July, <a href="https://www.acquia.com/">Acquia</a> has accelerated their innovation by leaps and bounds. In fact, they recently <a href="https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-major-updates-open-digital-experience-platform">announced</a> major upgrades to their Drupal Cloud and Marketing Cloud.
So, what are these major upgrades? For starters, on the Drupal Cloud side, they <a href="https://www.acquia.com/drupal9">transitioned from Drupal 7 to Drupal 9</a>. For developers, these enhancements focus on decreasing the time to build, design, and run sites and applications.
Following the successful launch of Drupal 9 in June, the new <a href="https://www.acquia.com/drupal9/accelerate-your-migration">Acquia Migration Accelerator</a> tool significantly reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations.
Once organizations are migrated, the new <a href="https://www.acquia.com/products/drupal-cloud/cloud-ide">Acquia Cloud IDE</a> makes it faster than ever to build Drupal sites and applications, with one-click access to a cloud-hosted development and testing environment. Acquia Cloud IDE integrates with existing Acquia command line and automated build tools for Drupal, making it faster and easier for developers to build and test their code – even in remote or hybrid work setups.
On the Marketing Cloud side, the major updates include new real-time 360-degree profiles, identity resolution, and unified segment capabilities within the Acquia Customer Data Platform (CDP). These capabilities aggregate data from various sources, eliminate redundancy, and unify data into a single source of the truth for real-time customer segmentation.
Finally, Acquia also added a COVID-19 dashboard that helps marketers understand their customers’ shifts from offline to online channels, as well as changes in channel preferences throughout the pandemic. The dashboard also helps marketers identify changes in product preferences, as well as opportunities for growth in their marketing campaigns.
<h3>Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding</h3>
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<a href="https://fabric.inc/">Fabric</a>, a headless commerce platform, launched its cloud-native experience and commerce product suite and <a href="https://resources.fabric.inc/blog/seed">announced</a> $9.5 million in seed funding led by Redpoint Ventures with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon and Staples, has joined the company as CEO.
Brands struggle to compete with Amazon’s continued market dominance in the e-commerce and digital retail space. While big retailers can afford to invest heavily in their own proprietary systems, widening their advantage in data, speed, pricing and convenience, many D2C and B2B brands are challenged by the cost and complexity of modernizing their outdated commerce platforms. COVID-19 has further raised the stakes: during the pandemic, e-commerce sales have grown as much as 55% year-over-year.
“Unlike Amazon, which wins on selection, price and availability, emerging and growing D2C and B2B companies need to win on brand and experience,” said Faisal Masud, CEO at Fabric.
Fabric’s headless commerce platform enables marketers and merchants to deliver world-class commerce experiences without the engineering burden. Its modular API-first platform enables brands to utilize tools that address their specific needs, rather than re-platforming. Fabric gives brands sophisticated capabilities with its Experience Platform Manager (XPM), Product Information Manager (PIM), pricing and offers and Order Management (OMS).
The Fabric platform offers a suite of commerce APIs that allow brands to orchestrate their offerings across all channels, enabling them to support the entire lifecycle of each customer. In addition, Fabric runs on a completely serverless infrastructure to effectively scale during high-traffic retail peaks.
<h3>Cloudinary and Contentful Partner to Help Brands Create “Visual-First” Experiences More Efficiently</h3>
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<a href="https://cloudinary.com/">Cloudinary</a>, the media experience platform, announced a partnership with <a href="https://www.contentful.com/">Contentful</a>, a headless content management system (CMS). The new partnership offers Contentful users seamless access to Cloudinary’s award-winning media experience solutions, including its headless digital asset management (DAM) within Contentful’s CMS – allowing Contentful users to more easily upload, optimize and deliver engaging visual-first experiences at scale.
"In today's visual economy, fast and flawless rich media experiences are no longer a nice to have, they are critical components to any company’s success,” said Scott Doughman, vice president of Business Development at Cloudinary. “Equally critical is the ability to deliver the right, high-performant content as efficiently as possible to eliminate the challenges that often keep experiences from reaching their true engagement potential. The Contentful-Cloudinary integration eliminates these challenges and we’re pleased to be bringing our media management expertise to the Contentful ecosystem."
With the API-first approach of Cloudinary and Contentful, you can now build a seamlessly-integrated, future-proof stack with your preferred development frameworks and platforms.
<h3>Microsoft Announces Clarity, a Free Visitor Behavior Analytics Platform</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/microsoft-clarity-heatmaps.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/microsoft-clarity-heatmaps.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/microsoft-clarity-heatmaps.png 626w" /></figure>
The elder statesman of the digital realm, <a href="https://www.microsoft.com/en-us/">Microsoft</a> continues to shock and awe the experience and development fiefdoms with bold moves – including their acquisitions of both <a href="https://www.linkedin.com/feed/">LinkedIn</a> and <a href="https://github.com/">GitHub</a>.
Now, Microsoft has announced a resource that will have an impact on digital experience in the usability, governance, and analytics categories. With <a href="https://clarity.microsoft.com/">Microsoft Clarity</a>, website and content owners will now have access to a GDPR compliant, free-to-use analytics tool to help improve their website experiences by better understanding their visitors' behaviors.
Microsoft Clarity has three main features: heatmaps, session playbacks, and an insights dashboard. Because of their unique delivery, Clarity’s tools won’t negatively impact a website's latency, and can handle variable traffic without incurring additional costs.
Clarity’s heatmaps come in two forms: clickmaps and scrollmaps. The combination will allow users to qualify behavior and trends, and make it easy to provide data-driven justifications for design decisions. The session playbacks allow site managers to record page visits and track where visitors clicked and scrolled, and the insights dashboard provides an overall understanding of the traffic to your site.
<h3>Contentsquare Acquires Dareboost And Launches Find &amp; Fix Product to Solve Revenue-Killing Errors</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/contentsquare-dareboost.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/contentsquare-dareboost.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/contentsquare-dareboost.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1600/2020/11/contentsquare-dareboost.png 1600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/contentsquare-dareboost.png 1755w" /></figure>
<a href="https://contentsquare.com/">Contentsquare</a>, the Digital Experience Analytics (DXP Analytics) company, <a href="https://contentsquare.com/blog/contentsquare-acquires-dareboost-and-launches-find-fix-product-to-solve-revenue-killing-errors/">announced</a> its acquisition of <a href="https://www.dareboost.com/en">Dareboost</a>, an online tool to test, analyze and monitor websites. Dareboost has been a Find &amp; Fix product for Contentsquare. The integration breaks silos between marketing and IT teams, as well as the rest of a business.
The core capabilities of the new Contentsquare Find &amp; Fix product include web performance monitoring and scoring, error reporting and impact quantification, advanced retroactive search, advanced APM integrations, and comparison and benchmarking capabilities.
<h3>Mediafly Acquires Presentify to Transform Marketing and Sales Content</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/sap_mediafly_cloud_diagram.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/11/SAP_Mediafly_Cloud_Diagram.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/size/w1000/2020/11/SAP_Mediafly_Cloud_Diagram.png 1000w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/11/SAP_Mediafly_Cloud_Diagram.png 1280w" /></figure>
<a href="https://www.mediafly.com/">Mediafly</a> – a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences – <a href="https://www.mediafly.com/mediafly-acquires-presentify/">announced</a> its acquisition of <a href="https://www.presentify.co.uk/">Presentify</a>, a global visual communication solution.
By adding Presentify’s capabilities, Mediafly users can now build “selling stories” using sophisticated visual communication capabilities all through the Mediafly app – which natively supports the most advanced content formats, animations and modularized assets for elevated sales storytelling.
“More companies are recognizing the need for digital sales transformation, and the importance of using a modern sales enablement platform. But all too often they don’t want to take their antiquated, boring sales content and put it into a sophisticated sales app for fear of garbage in, garbage out,” said Carson Conant, CEO and founder of Mediafly. “With Presentify, Mediafly now tears down the barrier of entry for these companies, allowing them to quickly refresh their sales stories with interactive, animated content — and learn the ‘Presentification’ techniques to create and maintain sales collateral that is a league above their competition.”
And that’s a wrap. Stay tuned for another installment next month.

CMS Monthly Recap: Acquia Gets Feature Boosts, Cloudinary and Contentful Partner, Big Acquisition Updates and More

We all know it: CRM can get really complex. That's why many organizations turn to implementation partners to help unlock the maximum value of their CRM investment, from purchase to practice. 
To meet this demand head-on, <a href="https://www.sugarcrm.com/">SugarCRM</a> – the innovator of time-aware CX – has acquired W-Systems, Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. 
With this move, Sugar is expanding its ability to provide turnkey implementation services for its time-aware, AI-powered sales, marketing and service software – designed to help companies deliver a "high-definition" customer experience. In addition, W-Systems has developed numerous add-ons that are in high-demand by Sugar customers including document management, calendar enhancements, file storage, messaging services, and more. 
“We are excited to have the team at W-Systems, with their deep expertise and dedication to customer success, join Sugar to help fuel our continued growth in the North America region,” said Craig Charlton, CEO of SugarCRM. “W-Systems’ exceptional track record with more than 300 successful Sugar implementations and robust development of strategic add-ons perfectly aligns with our commitment to helping companies improve their business outcomes and achieve a high-definition view of their customers.”
The rapid growth of remote and distributed workforces and their reliance on digital – <a href="https://www.mckinsey.com/featured-insights/future-of-work/what-800-executives-envision-for-the-postpandemic-workforce">a by-product of the COVID-19 pandemic</a> – has accelerated the need for easy-to-deploy technologies. However, for many organizations, CRM continues to be a challenge to implement and adopt – particularly for distributed teams. By adding W-Systems to their portfolio, it appears that Sugar is doubling-down on its value as a trusted advisor.
“Speed and expertise are critical factors for companies looking to compete on CX,” said Brent Leary, founder and principal analyst at CRM Essentials. “SugarCRM’s acquisition of  W-Systems, a firm with long and deep commitment to serving the Sugar customer community, addresses a growing need for mid-market companies who want a trusted advisor that can help them navigate and succeed in their adoption of next-generation CRM and marketing automation environments.”
According to <a href="https://www.gartner.com/smarterwithgartner/top-cx-trends-for-cios-to-watch/">Gartner</a>, organizations are struggling to keep up with the growth of customer insight data. The speed and precision of artificial intelligence (AI) technologies and analytics, in addition to human insight, will provide the intelligence needed for the CX of the future. SugarCRM has been focused on innovation in all of these key areas, but adding W-Systems may help translate the complexity of bleeding-edge technologies like AI into practical, business-focused applications that validate the impact on CX.  
Much like <a href="https://www.salesforce.com/">Salesforce</a>, Sugar has also been diversifying their platform services to enhance value and compete more effectively. Most recently, <a href="https://www.sugarcrm.com/press-releases/sugarcrm-acquires-salesfusion/">they acquired Salesfusion</a>, a SaaS marketing automation solution, and Node – an AI platform that leverages CRM data. 
<h3 id="sugarcrm-and-w-systems-what-to-expect">SugarCRM and W-Systems: What to Expect</h3>
Sugar is on the path to becoming more than just a CRM. They are clearly evolving into a unified customer data platform that provides deep intelligence and insights across every facet of CX. Now, armed with marketing automation, personalization, and turnkey implementation services, they have more of the right tools to compete at the top of the market. 
W-Systems has been a long-time partner of SugarCRM, and they are fluent in the platform and its deployment. As previously mentioned, W-Systems has developed a number of custom add-ons for Sugar, which continue to be in high-demand amongst customers. These add-ons directly increase the utility and usability of Sugar Sell and Sugar Market (formerly Salesfusion), so we should expect to see more integration around those features. 
You can request a demo of the SugarCRM <a href="https://www.sugarcrm.com/request-demo/">here</a>.
<h3 id="about-sugarcrm">About SugarCRM</h3>
<a href="https://www.sugarcrm.com/">SugarCRM</a>’s time-aware sales, marketing, and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value. More than 4,500 companies in over 120 countries rely on SugarCRM. 
<h3 id="about-w-systems">About W-Systems</h3>
<a href="https://www.w-systems.com/" rel="noreferrer nofollow noopener">W-Systems</a>, acquired by SugarCRM, delivers sales and marketing solutions on a foundation of CRM to help customer-facing teams increase revenue and solve business problems.

SugarCRM Acquires Reseller W-Systems to Meet Demand for CRM Implementation Services

Communication has always been at the heart of <a href="https://www.twilio.com/">Twilio</a>'s mission, and this week’s acquisition of <a href="https://segment.com/">Segment</a> – a leading vendor in the red-hot Customer Data Platform (CDP) space – sent a clear signal to the market.
With this latest addition to the cloud communication provider’s portfolio, Twilio is doubling down on the digital world’s unquenchable thirst for data. Segment’s ability to process events at scale (roughly 500 billion a month) amplifies Twilio’s focus on customer engagement, helping developers connect with customer data across multiple sources.
This move also demonstrates the impact of accelerated digital transformation in a COVID-19 world, where organizations require more access to data-driven tools to grow and compete. Both Twilio and Segment have seen greater opportunity as businesses shift to a digital-first model in the wake of the pandemic – and that shows no sign of slowing down.
While Twilio’s cloud communication platform enables developers to build integrated solutions with text, email, telephony, chatbots, and more, it lacked direct access to customer data – which is where Segment excels. The combination of their API-driven platforms could lead to even greater innovation around purpose-built apps that enhance the digital customer experience.
The deal, first <a href="https://investors.twilio.com/news/news-details/2020/Twilio-to-Acquire-Segment-the-Market-leading-Customer-Data-Platform/default.aspx">announced</a> on October 12, was closed earlier this week – and Segment had been valued at $1.5 billion according to <a href="https://www.bloomberg.com/news/articles/2019-04-02/startup-segment-is-worth-1-5-billion-thanks-to-companies-troves-of-customer-data?sref=ctSjKj2N">The Wall Street Journal</a>. The $3.2 billion price tag is only the latest in a long line of strategic acquisitions for Twilio – and a “hair” more than the $3 billion they paid for transactional email platform <a href="https://www.twilio.com/press/releases/twilio-completes-acquisition-sendgrid">SendGrid</a> in 2018.
<h3>Customer data meets customer engagement</h3>
Twilio is on a mission to become the leading customer engagement platform. While they have the infrastructure in place, they needed the essential data layer to provide a more complete view of the customer. For developers, this means more access to data intelligence, allowing them to build more unique and purposeful applications with Twilio’s APIs.
“The one thing that’s always been missing from Twilio as we’ve been building up this customer engagement platform is understanding of the end-users themselves,” said Twilio co-founder and CEO Jeff Lawson. “We power the communications, but we don’t actually know who the customers are.”
While the applications have yet to be written, it's all but certain that Twilio will add Segment's core capabilities to their cloud communications platform to enhance a wide variety of channels including SMS messaging, voice, video, e-mail, the Internet of Things (IoT) and more.
<h3>Unifying data sources with Segment</h3>
As the leading customer data platform, Segment enables developers to unify customer data from every customer touchpoint, and empowers marketing, sales, and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement.
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/segment-flow.png" /></figure>
Armed with these data optics, Twilio’s developers will now have the ability to craft apps and experiences based on a more holistic view of the customer. Segment unifies a wide range of data from multiple sources like Facebook, Salesforce CRM, websites powered by CMS, eCommerce platforms and more.
“Exceptional customer engagement requires not only high-quality data, but the infrastructure to activate those insights across every channel and customer interaction,” said Peter Reinhardt, co-founder and CEO of Segment. “By bringing Twilio and Segment together, we will help businesses build a foundation of actionable insights critical to engaging with customers based on their needs and preferences to deliver a positive, seamless and effective customer experience.”
<h3>Destroying the data silos</h3>
Getting the data is only half the battle. The real challenge lies within an organization's <a href="https://www.talend.com/resources/what-are-data-silos/">data silos</a>: isolated sources of data that prevent access from users, groups or applications. Breaking down these silos has become a critical objective for data-driven organizations, and the Twilio/Segment union promises to "bring down the walls" so organizations can realize true data integration.
<blockquote>Data silos destroy great customer experiences.
Segment lets developers and companies break down those silos and build a complete picture of their customer. Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely and impactful engagement across customer service, marketing, analytics, product and sales.
- Jeff Lawson</blockquote>
Attacking the data silo problem takes time. By leveraging their flexible APIs, Twilio and Segment will be able to accelerate the process by connecting developers with a more diverse ecosystem of data sources – such as web apps and analytics tools – all without having to write new code. This will eliminate countless development hours building custom integrations.
<h3>Why the Acquisition Makes Sense</h3>
When Twilio acquired SendGrid, they already offered a broad range of communications services through a set of APIs, allowing developers to integrate custom phone numbers, manage services such as SMS and voice, and tap messaging channels like Facebook, WhatsApp and Google Home. But e-mail was a missing link – and SendGrid closed this gap.
Twilio and Segment are a good fit for many reasons. They’re both API-first products, they’re both developer-centric, and they already offer an <a href="https://segment.com/sources/twilio/">integration</a>.
While it’s still early days, it’s clear that the market sees significant value from this match. CDP continues to be a growth space, so investing in Segment can certainly provide more wind in Twilio’s sails. But their unique focus on powering developers with more access to data aligns perfectly with Segment’s mission, and gives the platform greater reach and appeal.
With a proven infrastructure for handling billions of customer-generated events, Twilio now appears to have everything a developer or organization needs to build data-driven apps – and improve the end-to-end customer experience at every touchpoint. In effect, it will create a single, unified view of the customer journey – making it a holistic customer engagement platform that could rival Salesforce and Adobe.
The real question is: what will Twilio buy next?
<h3>About Twilio</h3>
<a href="https://www.twilio.com/">Twilio</a> is a cloud communication company that powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. They take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent &amp; complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans.
<h3>About Segment</h3>
<a href="https://segment.com/">Segment</a> is a customer data platform that democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.
Segment collects user events from every customer touch point (your website, web and mobile apps, tools) and provides a complete data toolkit to every team in your org. They take care of the redundant and repetitive work that comes with integrating new tools, maintaining data pipelines, and managing data quality.
Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Twilio Acquires Segment for $3.2B, Adds Market-leading CDP for Building Data-Driven Apps

Bloomreach, a leading Digital Experience Platform (DXP), and Exponea, the Customer Data and Experience Platform (CDXP), have <a href="https://www.bloomreach.com/en/news/2020/bloomreach-and-exponea-announce-strategic-partnership.html">announced a strategic alliance</a> to offer more enhanced digital commerce experiences to the market. 
The partnership will provide their joint clients with a more personalized and sophisticated e-commerce solution, combining Bloomreach’s rich catalog of DXP capabilities with Exponea’s customer-centric approach to unifying data.
Partly driving the move is Amazon’s market dominance in the e-commerce and digital retail space. While brands struggle to compete around rapid distribution and free shipping – key attributes to <a href="https://www.marketwatch.com/story/amazon-has-the-right-businesses-to-weather-coronavirus-but-spending-could-grow-even-faster-2020-04-13">Amazon’s success during the COVID-19 pandemic</a> – they often miss the mark with customer experience. This is where Amazon excels, and where Bloomreach and Exponea plan to focus their offerings.
By combining their unique capabilities, the two companies plan to help brands and retailers create more relevant and personalized experiences based on data and insights. Their innovative catalog of capabilities will help customers to increase retention, drive repeat purchases, recommend relevant products, and increase customer satisfaction.
<h3 id="a-partnership-built-for-digital-commerce-experiences">A partnership built for digital commerce experiences</h3>
Both Bloomreach and Exponea have experienced significant growth as a result of the recent surge in digital commerce worldwide, <a href="https://www.weforum.org/agenda/2020/08/covid19-pandemic-social-shift-ecommerce-report/">accelerated by the COVID-19 pandemic</a>. While both vendors maintain solid reputations in the market, this partnership represents an innovation “sweet spot,” leveraging their strengths to offer a more complete solution.
Bloomreach is on a mission to arm enterprises with a superior weapon in their battle against the Amazons of the e-commerce world. In 2018, they <a href="/bloomreach-launches-dxp-for-commerce-so-enterprises-can-beat-amazon/">launched</a> their DXP for Commerce to offer highly relevant and personalized digital experiences. Today, their Bloomreach Experience Platform (brX) drives over $200 billion in digital commerce experiences across many of the world’s largest online retailers, brands, distributors, and B2B manufacturers – representing 25% of retail e-commerce in the U.S. and U.K.
Exponea – <a href="https://go.exponea.com/exponea-named-cool-vendor">which was named a “Cool Vendor” in multichannel marketing in 2020 by Gartner</a> – collects and unifies data from all customer touchpoints. They enrich customer data through AI, providing insights to deliver personalized campaigns to individual targets through preferred channels. Exponea processes more than 2 billion customer profile updates every day on behalf of leading retailers and brands, enabling marketers to leverage over 250 billion behavioral events in real-time to orchestrate powerful 1:1 marketing.
<blockquote>This partnership will amplify both Exponea and Bloomreach’s unique capabilities to drive consistent and laser-targeted customer experiences across marketing and commerce. Combining together Exponea’s customer-centric view with Bloomreach’s catalogue-centric view will enable our joint customers to have the most sophisticated e-commerce experience possible.
- Peter Irikovský, CEO of Exponea</blockquote>
The alliance comes at a time when leading vendors across the digital stack are making big moves to compete more effectively in a crowded, fragmented landscape. As more organizations pivot to online – specifically in the retail sector – demand for rapid, end-to-end solutions is increasing by the day. By aligning their capabilities, Bloomreach and Exponea can fast-track a more effective response to shifting market conditions and challenge the e-commerce space. 
"We've long been on a mission to power exceptional commerce experiences – from search to content, to leveraging our commerce-specific data and AI to drive personalization,” said Bloomreach CEO and co-founder Raj De Datta. “We chose to partner with Exponea for their impressive customer data analytics capabilities, omnichannel campaign execution, and their strong and trusted relationships with our joint customers. Having looked at this closely, we believe they are the clear global leader in driving high performing marketing and customer communications, and the synergies we can drive across our platforms are very meaningful for our customers.” 
“Bloomreach is best-in-class when it comes to the search and commerce experience,” added Peter Irikovsky, CEO of Exponea. “We’ve been impressed by their robust platform and the company’s sophisticated B2B and B2C customer base for quite some time. The combination of our strengths will enhance the personalized customer experience for our joint clients with the most innovative, fast, and impactful solutions in the market.”
<h3 id="about-bloomreach">About Bloomreach</h3>
<a href="https://www.bloomreach.com/en">Bloomreach</a> is digital experience enhancement platform that enables highly personalized digital experiences for retailers, banks, distributors, manufacturers, public service agencies and other enterprises. Its flagship product, brX, is a digital experience platform built specifically for brands, retailers, and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising, and personalization in one flexible, API-first next-generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern München, and Marks &amp; Spencer.
<h3 id="about-exponea">About Exponea</h3>
<a href="https://exponea.com/">Exponea</a> is a Customer Data and Experience Platform (CDXP) that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Built from the ground up (i.e. no acquisitions) for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results.

Bloomreach and Exponea Announce Strategic Partnership to Energize Digital Commerce Experiences

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When any web or digital professional thinks “analytics,” the first name that comes to mind is Google. And for good reason: the Google Analytics platform is the most widely used on the planet. Every day, millions of individuals and organizations rely on Google’s insights as their “source of truth,” helping them to better understand their customers and improve their digital experience.
<a href="https://blog.google/products/marketingplatform/analytics/new_google_analytics">Google Analytics 4 was just released</a>, and everyone from developers to digital marketers have been eagerly anticipating this update. The good news: it doesn’t disappoint. Not only is there a much deeper integration with their popular Google Ads platform, but the new Google Analytics offers some cutting-edge, AI-powered enhancements that are certain to delight users across the digital spectrum.
Google Analytics has a legacy that’s almost as old as the tech giant itself. It began when a still-youthful Page and Brin <a href="https://urchin.biz/urchin-software-corp-89a1f5292999">acquired Urchin</a> in 2005, adding their innovative web statistics and analytics technology to the Googleverse. Shortly thereafter, Google Analytics was officially launched, and has continuously evolved its core features for tracking and reporting on website traffic. Today, it’s a keystone of the Google Marketing Platform brand, and provides an SDK for gathering usage data from iOS and Android via their <a href="https://developers.google.com/analytics/solutions/mobile">Google Analytics for Mobile Apps</a>.
The Google Analytics 4 release is a milestone, as it’s the first major deviation from the Urchin framework – providing a new, more intelligent analytics platform that builds on the foundation of the <a href="https://blog.google/products/marketingplatform/analytics/new-way-unify-app-and-website-measurement-google-analytics/">Google’s App + Web property</a> introduced last year. Google previously had two separate analytics tools for web and apps (Google Analytics and Google Analytics for Firebase), but the App + Web resource combines everything to present a holistic view of customer data.
<h3>New insights and predictions powered by machine learning</h3>
By applying advanced machine learning models, Google Analytics 4 can automatically alert you to significant trends in your data – like products experiencing increased demand around specific customer needs. With enhanced predictive modeling, it can even anticipate future actions your customers may take. For example: it can help calculate churn probability so you can more efficiently invest in customer retention at a time when marketing budgets are under pressure.
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/google_analytics_predictive_metrics.png" srcset="/wp-content/themes/cmscritic/img/cmscritic/content/images/size/w600/2020/10/Google_Analytics_predictive_metrics.png 600w, /wp-content/themes/cmscritic/img/cmscritic/content/images/2020/10/Google_Analytics_predictive_metrics.png 1000w" /></figure>
<h3>Customer-centric measurement without fragmentation by device or platform</h3>
<figure class="kg-card kg-image-card"><img src="https://cmscritic.com/ms-content/uploads/2023/08/google_analytics_new_reporting.gif" /></figure>
Google Analytics 4 uses multiple identity spaces, including marketer-provided User IDs and unique <a href="https://support.google.com/analytics/answer/9445345?hl=en">Google signals</a> from user opt-in ad personalization – giving you a more complete view of how users interact with your brand. For example, you can track if customers first discover your business from an ad on the web, then later make purchases in an app or from a website. 
You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. As has long been the case, Google enhances attribution and intent, giving marketers greater insight to power their Customer 360 strategies.
<h3>Deeper integration with Google Ads</h3>
Google Analytics 4 also offers a deeper integration with <a href="https://ads.google.com/home/">Google Ads</a> and the suite of Google marketing products, letting you create custom audiences based on your web and app traffic. Now, you can better reach your customers with more relevant, personalized experiences to drive higher conversions. These optics are designed to improve the overall ROI of your marketing spend.
<h3>More granular data controls</h3>
<a href="https://www.ionos.com/digitalguide/websites/digital-law/general-data-protection-regulation-new-rules-for-businesses/">GDPR</a> and <a href="https://www.ionos.com/digitalguide/websites/digital-law/california-consumer-privacy-act-ccpa/">CCPA</a> have had a profound impact on digital practices, and Google has been at the center of it. What’s great is that Google Analytics 4 offers enhanced features for managing data privacy and compliance. With these granular controls, marketers can confidently manage how they collect, store, and leverage their Analytics data.
<h3>Conclusion</h3>
Google Analytics has been around the block – and for such a mature and megalithic brand, it’s sometimes hard to expect a lot of product or service innovation. While the core features are still well-represented in this new version, the big shift is the around the unification via App + Web, enabling a more holistic view of the customer experience across both channels. With so much complexity around website traffic and users, making sense of the data is key – and Google seems to be doubling down on that mission.
The tighter coupling with their Google Marketing Platform, specifically Google Ads, is more evidence that the "search king" is connecting all of the various endpoints along the journey. The intended result: a more seamless, end-to-end marketing platform that is becoming increasingly automated by the day. 
If you’d like to upgrade to Google Analytics 4 from your existing analytics setup, you can <a href="https://support.google.com/analytics/answer/10089681#start">create a new Google Analytics 4 property</a> alongside your existing properties. This will allow you to start gathering data and benefit from the latest innovations as they become available – all while keeping your current implementation intact.
If you haven’t used Google Analytics yet… well, 2005 is calling. But it's not too late. Click <a href="https://analytics.google.com/analytics/web/provision/#/provision">here</a> to get started for free.
<h2>About Google Analytics</h2>
<a href="https://analytics.google.com/analytics/web/">Google Analytics</a> is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. As of 2019, Google Analytics is the most widely used web analytics service on the web.

Google Analytics 4 Unifies App and Web Analytics, Adds AI and Marketing Enhancements

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