Articles - Page 37

Bland Brands Beware: Optimizely’s New Identity Brings Human Creativity to its Agentic AI and AEO Ambitions

matt-garrepy

Queue the fireworks.
Amidst the explosion of acquisitions and partnerships across the CMS and DXP industries, <a href="https://kontent.ai/" target="_blank">Kontent.ai</a> – now formerly Kontent by Kentico – has officially <a href="https://kontent.ai/blog/kontent-ai-has-raised-40-million-in-growth-capital/" target="_blank">declared its independence</a>.
After securing a whopping $40 million investment from Expedition Growth Capital (EGC), the <a href="https://www.cmscritic.com/tag/headless/">headless</a> Content Management System is now a standalone enterprise for the first time. The next stop on the growth path: enhance its product by bringing AI deeper into its CMS.
Currently powering over 2,000 projects – from websites to apps to <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless commerce</a> experiences – Kontent.ai came from humble beginnings. Originally started in 2015 as a business unit of its elder bootstrapped parent, <a href="https://www.kentico.com/" target="_blank">Kentico</a>, Kontent now boasts a roster of global brands, including Algolia, Anaplan, SonarSource, and Zurich Insurance. 
Kentico's fledgling division already employed over 120 staff across five offices on four different continents before the announcement. As a newly-minted independent company, Kontent.ai already has plans to increase its headcount by 100 over the next 12 months. 
By channeling investment into "human power," Kontent will have the resources to expand its global footprint by amping up marketing and sales. It will also have ample funds to further innovate and enhance composable AI across its modular content platform.
<h2>Kentico's rise in the headless CMS market</h2>
Let's face it: headless is hot. In fact, the headless CMS market alone is projected to reach $1.6 billion by 2027. 
In its "<a href="https://www.gartner.com/en/documents/3994550" target="_blank">Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack</a>" report, Gartner estimates that organizations that have adopted a composable approach will outpace the competition by 80% in 2023 – specifically when it comes to new feature implementation. 
CMS and DXP vendors are rapidly embracing <a href="https://www.cmscritic.com/mach-alliance-releases-study-on-adoption-of-mach-technologies-by-tech-leaders-qa-with-sonja-keerl/">MACH and the composable revolution.</a> With this spin-off, Kontent.ai appears to be taking a major step towards becoming a composable DXP. While competition across the stack has been increasingly fierce, Kontent has a critical advantage by not being "the new kid on the block." 
<a href="https://www.cmscritic.com/tag/kentico/">Kentico</a> has been helping to shape the CMS landscape for almost two decades. As a stable fixture in Gartner's Quadrant for Digital Experience Platforms, it has juiced Kontent's prospects significantly – giving it an edge towards success. 
 
<img style="max-width:700px" src="https://cmscritic.com/ms-content/uploads/2022/03/gartner-mq-dxp-2022.jpg" alt="Gartner Magic Quadrant for DXP graphic 2022" />
 
Despite the blessing of Kentico's DNA, the dream of Kontent.ai has been seven years in the making. During that time, Kontent has established itself as a contender in the headless CMS market, powering content delivery and collaboration at scale. 
<h2>Kontent.ai brings advantages to marketers and developers</h2>
These days, it may sound cliché to position a CMS or DXP as a platform that "unites" marketers and developers. But Kontent.ai believes that both parties have a stake in the digital experience – and by adopting Kontent as their platform, a business can unlock the potential for both parts of its team. 
From a marketer's perspective, Kontent's modular capabilities help organizations unify, organize and manage all business content in a cloud-based repository. Its intuitive authoring experience allows for simultaneous, collaborative work at every phase of the content lifecycle. Using Kontent.ai, content teams can easily plan, create, and review content with streamlined workflows and approvals. Editors can also focus on content without being blocked by structural design choices that govern how and where their content will be displayed.
From a developer's perspective, Kontent's modern, microservices-based architecture allows for seamless integration with other applications and technologies. Robust APIs, webhooks, and flexible content models give developers full control over the structure of their content and how it's delivered to their websites and applications. This ensures clean, organized content can be pulled into any experience or technology stack, saving developers time and allowing them to focus on the best way to display information. Meanwhile, the cloud-based infrastructure means there are no concerns over maintenance – and virtually no downtime or performance issues.
<h2>Delivering centralized content to distributed organizations</h2>
According to the company, there has been an ever greater need for Kontent following the rise of hybrid and remote work. As global companies shifted due to the pandemic, they needed to centralize content and reproduce digital experience at scale while employees leveraged and produced across different locations. 
Using Kontent.ai, multinational organizations are able to ensure consistent content across languages and regions, with no need to jump in and out of other apps. The result: improved real-time collaboration and planning that saves both time and money.
<h2>Using composable AI to evolve content management</h2>
It's clear that Kontent.ai is looking to push the boundaries on technology. Following its recent investment news, the company has been doubling down on the development of its composable AI features. 
So what is "Composable AI" anyway? According to Kontent, it's the application of machine learning capabilities directly within its CMS, so it's available where its needed – and can be distributed to support specific teams, workflows, use cases, or delivery channels. 
Kontent believes that for AI to bring true value, it needs to be purposeful, targeted, and actionable. In achieving these things, AI will enable Kontent's customers to improve all aspects of content operations, from creating more relevant content to optimizing results to automating repetitive tasks. 
<h2>Rapid change ahead as Kontent.ai and Kentico appoint new CEOs</h2>
As part of the announcement, the separation of the two companies will also bring changes to the captain's chairs: the newly formed Kontent.ai will be led by <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, while <a href="https://www.linkedin.com/in/dominik-xperience-pinter/" target="_blank">Dominik Pintér</a> will take the helm at its former parent. Kentico's current CEO and founder, <a href="https://www.linkedin.com/in/petrpalas/" target="_blank">Petr Palas</a>, will become Chairman of the Board for both companies.
"With this investment into Kontent.ai, now as its own company, we're excited to expand our global footprint helping enterprise teams scale their content operations, make the most of machine learning and AI, and deliver exceptional digital experiences," said Omlo. "With Kontent.ai's modular content platform, we push the boundaries of content management to give our customers the competitive edge."
Kentico recently introduced a new cloud-native version of its digital experience platform called <a href="https://www.kentico.com/" target="_blank">Xperience by Kentico</a> – which was chosen as <a href="https://www.kentico.com/discover/blog/kentico-xperience-received-gartner-customers-choice-for-dxp" target="_blank">Gartner's Choice for DXP</a> last year. Xperience is a separate tool designed for midmarket companies, and Kentico plans to continue supporting its growth and enhancement. Additionally, the company is investing heavily in product development – and as part of the funding announcement, will also receive an additional $20m of committed capital from EGC that will be used to support its growth in the future. 
<h2>About Kontent.ai</h2>
Kontent is the world’s leading cloud-based headless CMS platform. Robust APIs, webhooks, and flexible content models give developers full control over the structure of their content and how it’s delivered to their websites and applications. The APIs deliver clean, structured content that can be pulled into any experience and technology stack. On top of this headless foundation, Kontent includes an intuitive authoring experience that lets marketers focus on content creation, allowing developers to focus on building engaging online experiences that look great in every channel. Kontent’s customers include AC Milan, Oxford University, Konica Minolta, REWE Group, and Vogue. Learn more at <a href="https://kontent.ai/" target="_blank">www.kontent.ai</a>
<h2>About Kentico</h2>
Kentico Software is an established global company with two award-winning content management and digital experience products: Kentico Xperience, a fully integrated DXP platform, and Kentico Kontent, an enterprise headless CMS. Kentico has customers in over 120 countries, with offices located in six countries on four continents. Over the last 16 years, a community of 1,000+ partners has formed around Kentico. Learn more at <a href="https://www.kentico.com/" target="_blank">www.kentico.com</a>

Kontent.ai Raises $40 Million to Bring the Power of AI to Content Management 

paris-tuzun

Kontent.ai logo against a white and turquoise background

<a href="http://www.crownpeak.com/">CrownPeak</a>, the Digital Experience and Digital Quality Management platform, has unveiled enhancements for Search G2, its enterprise-grade indexing and query platform, called ‘Realtime Indexing.’
At the same time, CrownPeak also named Dave Gully as COO and Javier Muniz as EVP of Engineering.
<img alt="crownpeak logo" src="https://cmscritic.com/ms-content/uploads/2023/08/large_detail_1432767033.png" />
CrownPeak is a Digital Experience Management platform that’s designed to help enterprise-grade companies successfully manage hundreds of digital experiences across multiple touch-points.
Their re-launch was announced earlier in 2016, when they merged with <a href="https://www.activestandards.com/">ActiveStandards</a>. There's no concrete date as of yet, nor do we know precisely what that re-launch will bring – but it's coming.
<h2>An Update to CrownPeak's Search G2 Feature</h2>
CrownPeak's Search G2 platform, released in 2015, is a highly-scalable, high-performance, enterprise-grade indexing and query platform, that enables rapid searching, sorting &amp; filtering of data across all customer touch-points.
Realtime Indexing enables content managed within the CrownPeak CMS to be delivered immediately to the search platform, upon publication. Further, Realtime Indexing allows time-critical publication of content, easy use of geospatial searching capabilities, as well as searching across protected content that, for security purposes, cannot be deployed to live website.
<a href="https://www.lightmaker.com/">Lightmaker</a>, a key CrownPeak partner, was a beta participate of the search new feature.
Together, CrownPeak and Lightmaker worked with one of the world’s largest investment management firms as well as one of the most prominent energy companies to expedite the publication of content from the cloud-first and purpose built CMS for multi-purpose deployment – a process that is nearly impossible when relying on search crawling to index content.
In the client’s respective industry, the Realtime Indexing enhancement makes time-sensitive information such as press releases, share prices and critical public service announcements like the location of distribution centers and secured areas in the event of natural disasters to be disseminated quickly and accurately to customers.
Further, through use of the only cloud-first DXM platform that features built-in DQM, CrownPeak creates super-fast, multi-site, enterprise deployments that create exceptional, high-quality customer experience moments, across all digital touchpoints.
<h2>“Seamless”</h2>
Following the beta testing, Lightmaker's CCO Ben Philyaw was full of praise for CrownPeak's newest feature:
<blockquote>
“With CrownPeak’s Realtime Indexing, we are able to adapt to our customer's demanding and critically time-sensitive content publication needs.
The Realtime Indexing enhancement, coupled with CrownPeak's easy-to-use CMS platform, provides a seamless content creation, approval and publication process for our customers. This is a unique industry development and we look forward to continuing to partner with CrownPeak to provide our clients with quality and reliable results.”
</blockquote>
For more information on the re-launch, the search G2 platform, and the new executive additions, visit the <a href="http://www.crownpeak.com/">CrownPeak website</a>.

CrownPeak Introduces New Features Ahead of Upcoming Re-Launch

mike-johnston

<img alt="sshot-1" src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-1-2.png" /> WordPress is the most popular content management system in the world – for many good reasons. One of those reasons, is the flexibility it offers through third-party plugins like the <a href="https://wordpress.org/support/plugin/ecwid-shopping-cart">Ecwid WordPress Plugin</a>, which makes for an impressive eCommerce extension. 
<blockquote>
“Ecwid is the best e-commerce solution for WordPress applications. Ecwid offers a solution that easily integrates with a responsive WordPress platform and is much easier and more cost effective [when] compared to most other e-commerce solutions.” 
— Mikel Bruce, CEO and Founder at tinyfrog.com.
</blockquote>
Let’s take a closer look at what Ecwid’s WordPress plugin brings to the table.
<h2>Ecwid WordPress Plugin Features</h2>
<img alt="sshot-2" src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-2-1.png" />
The Ecwid WordPress plugin boasts all the native features of Ecwid that can be integrated across a number of platforms.
Those features include:
<ul>
<li>Install Ecwid in minutes</li>
<li>Sleek interfaces and product catalogs</li>
<li>Responsive design</li>
<li>Personalised customer accounts</li>
<li>Product favoriting </li>
<li>Automatic language detection</li>
<li>Smart shipping calculator</li>
<li>Multiple POS system integrations (including Clover, Vend, and Square POS)</li>
<li>Detailed tax automation</li>
<li>Personalised retail apps for iOS and Android via the Ecwid ShopApp feature (for Ecwid Unlimited users only)</li>
</ul>
<h2>Free for WordPress.org </h2>
Ecwid also offers a totally free plan that doesn’t require any further modules or plugins to function. And the Ecwid control panel is now accessed from inside your WordPress dashboard so you don’t need to log in to separate locations.
At the time of writing, the plugin boasts over 20,000 downloads and a 4.6/5 star rating on the <a href="https://wordpress.org/support/plugin/ecwid-shopping-cart">WordPress plugin repository</a>.
<h2>Smart &amp; Secure</h2>
Furthermore, Ecwid’s WordPress shopping cart offers seamless and automatic upgrades, hosted on powerful and secure Amazon EC2 servers for free.
Ecwid is also PCI-DSS Level 1 Service Provider certified, which ensures a robust level of digital security and makes transactions with your payment gateway and bank airtight.
From a personal standpoint, I’m beginning to see Ecwid as one of the most helpful eCommerce solutions on the market. It lets you launch your own retail app, configure taxes in one click, and integrate with WordPress and WordPress.com via a simple plugin.
To find out more about the Ecwid WordPress plugin, <a href="https://wordpress.org/plugins/ecwid-shopping-cart/">check out the WordPress plugin repository</a>.

Ecwid for WordPress: An Easy & Secure Ecommerce Plugin

To wrap up this featured week with Ecwid, we’re focusing on the <a target="_blank" href="https://www.ecwid.com/apps/Featured">Ecwid App Market</a>.Coming back to today’s topic, it’s my view that no platform is truly complete without at least a basic app store to provide optional functionality boosts. And Ecwid has that – and more.Let’s take a look at Ecwid’s App Store.<h2>Keep Your Store Growing</h2><img src="https://cmscritic.com/ms-content/uploads/2023/08/sshot-3-1-1024x489.png" alt="sshot-3" />Adding functionality to the front-end and back-end of your store will help keep its growth on track. And Ecwid recognized that by making weekly additions to its App Store.Some of the categories found within the store include:<ul><li>Marketing</li><li>Shipping</li><li>Store Management</li><li>Theme customization</li><li>Accounting</li></ul>And what’s more is, many of the apps are totally free.<img src="https://cmscritic.com/ms-content/uploads/2023/08/ecwid-apps.png" /><h2>Developer Friendly</h2>I could tell you that Ecwid is developer-friendly, but I think it sounds better coming from an actual developer:<blockquote>“Most eCommerce platforms only partially support 360º views. Crazy, I know, but there is good news…Many eCommerce platforms are catching up, albeit slowly. We've built 360º view Apps for other eCommerce platforms, but most platforms are hesitant to let us build a deeply integrated App that works perfect.And then, there's Ecwid.Ecwid is the first eCommerce platform that decided to have 100% compatibility with our 360º viewer at Imajize. In fact, we worked directly with the software engineers at Ecwid.The result? Together, we built one the most polished 360º view Apps yet. With this App installed, you can easily add our 360º viewer into your Ecwid product page. It's almost too easy.The team at Ecwid played a huge role at making this happen (so thanks, Ecwid!).”</blockquote>All that praise for Ecwid came recently from Imajize, an app developer that was happy about Ecwid’s support for its 360 degree view image producing application. Support that, they say, has been hard to come by elsewhere in the eCommerce industry.If that’s not developer friendliness, I don’t know what is.To check out the Ecwid App Market for yourself, <a target="_blank" href="https://www.ecwid.com/">head over to their website</a>.And with that, we tie up the last entry of Ecwid’s featured week here on CMS Critic.

The Ecwid App Market: A Hub of Growth & Customization

<img src="https://cmscritic.com/ms-content/uploads/2023/08/study-789631_1280-1-e1467386627900.jpg" alt="study-789631_1280" /> The best customer support portals are more than just web interfaces between a company and its customers. They are <a href="https://financesonline.com/magentrix-pros-cons-top-collaboration-software/">collaboration hubs</a>, empowering a vendor to host its partners and clients to share ideas, come up with new strategies and innovate as a community.
Customer support agents can spend less time answering routine customer cases, and act as community managers to ensure:
<ul>
<li>Knowledge base articles are accurate, current and indexed/tagged for discoverability</li>
<li>News feeds are up to date with current news about product enhancements, security patches and bug fixes</li>
<li>Customers are aligned with resources for training, support, design and/or development as needed</li>
<li>Content is pushed out to customers and prospects via newsletters and social media</li>
<li>Website visitors can engage with customer service through live text chat on their desktop or <a href="http://www.gartner.com/newsroom/id/2956618">mobile device</a> of choice</li>
</ul>
Many companies are looking for omni-channel approach to customer service utilizing one of the many channels available, such as:
<ul>
<li>Email marketing tools</li>
<li>SMS messages</li>
<li>Online ticketing</li>
<li>Live chat</li>
<li>Phone calls</li>
</ul>
If you have a comprehensive, high-performance web presence in place, but want to scale up your customer self-service options, you have at least five possible paths moving forward:
<ol>
<li>Leverage your existing content management system and write code to provide a live, or batch integration with a back office CRM or ERP application</li>
<li>Develop a custom portal, and “bolt” it on to your existing website. Build an API connection to your help desk application</li>
<li>Subscribe to a customer ticketing/support application in the cloud, and embed it in your CMS/custom website</li>
<li>License a separate CMS, and CRM connector bridge application. Or possibly, a CRM portal framework which is installed directly into your customer service application of choice</li>
<li>Subscribe to a cloud-based system which doesn’t require a separate CMS or take up any digital real estate in your support/customer <a href="https://www.magentrix.com/products/features/casemanagement">service case management</a> application</li>
</ol>
Each of these options has its own distinct advantages and disadvantages. How you rationalize these factors will vary based on your business priorities, the technical resources you have available, and budgetary availability.
Customer service and support portals generally offer these benefits:
<ul>
<li>A support knowledgebase, and/or an FAQ page (or pages)</li>
<li>A ticket generation and tracking system</li>
<li>Technical help documentation, and/or how-to videos</li>
<li>A <a href="https://www.magentrix.com/products/features/forum">community forum</a>, where customers can seek out similar questions from their peers, and best practices. Many forums allow members/subscribers to suggest new features for the product roadmap, or find known bugs, workarounds and/or release notes.</li>
</ul>
Considering options 1-5 above, you can probably achieve most of the functionality here with just about any CRM portal you deploy, provided you have enough expertise and funding available. The top ten key decision making factors which determines which portal path businesses should take are:
<ul>
<li>Ease of implementation and ongoing management</li>
<li>Business application integration options</li>
<li>Capital/operating costs</li>
<li>Cohesiveness between your corporate website and the <a href="http://www.softwareadvice.com/resources/customer-self-service-portal-improves-cx/">customer service portal</a>, or option to consolidate on a single platform</li>
<li>The development/design/technical skills required to install, design, develop, publish and management of the portal and related content</li>
<li>The availability of a Software as a Service portal solution</li>
<li>Impact of the portal on the <a href="http://msdynamicsworld.com/story/microsoft-dynamics-partner-roundup-electronic-signatures-retail-self-service-crm-portals-publi">xRM business application</a> performance, and the xRM app on the portal performance for that matter</li>
<li>Opportunities to add extended functionality to the self-service support portal, such as a community hub, acceptance of online payments, and/or e-mail marketing functionality</li>
<li>Reporting capabilities for the portal, either through Google Analytics, or a platform-specific <a href="https://www.magentrix.com/articles/blog/Analytics_and_Metrics-4-01-2015">content analytics</a> engine</li>
</ul>
When you integrate the client experience with your internal case management system, such as Salesforce.com or Microsoft Dynamics CRM, you reduce calls and e-mails into your support center, drive down support costs and improve customer satisfaction. According to a <a href="http://www.mckinsey.com/~/media/mckinsey/industries/telecommunications/our%20insights/lessons%20from%20digital%20telcos%20five%20initiatives%20to%20improve%20business%20performance/higher_satisfaction_at_lower_costs_digitizing_customer_care.ashx">McKinsey study</a>, many companies have realized cost savings with forums and collaborative communities of over 80 percent.
When you combine the ease of deployment and management of a cloud based, collaborative customer portal platform with a powerful online CRM business solution, it’s a win-win for the company and its customers.
Are you reluctant to contract costly, extensive programming projects to deploy <a href="http://www.fastcompany.com/3013177/creative-conversations/why-the-future-of-customer-service-is-self-service">self service platforms</a> on enterprise CMS applications like Sitecore or Kentico? Cautious about investing in costly CMS support, maintenance and/or licensing, like with Sitefinity and/or SharePoint? Your existing CRM might be ideal for your static content; but might lack interoperability with your business applications.
Though CRM applications were not built to act as a CMS, some CRM portals such as Microsoft’s CRM Portal (formerly Adxstudio) and Salesforce.com’s native portal platform require their customers to do just that. Purpose-built ticketing apps might be sufficient for small businesses with limited needs.
The Magentrix platform for collaborative customer self-service is at the nexus of ease of deployment, affordability and ease of business application integration. As a complement to an existing CMS deployment, or as a stand-alone customer service platform, Magentrix portals deliver customer service efficiency, minimize technology overhead and controls cost. <a href="https://www.magentrix.com/products/customerportal">Learn More about the Magentrix Solution.</a>
<hr />
This post is <a href="/advertising/">sponsored</a> by Magentrix. Find out more at <a href="https://www.magentrix.com/aspx/trypartnerportal">Magentrix</a>.

Customer Service Portals: Fitting in With a CMS or CRM

“I get to build a wiki? Awesome! This is going to be a blast!” – These are not words you would normally here from anyone tasked with such a chore and for good reason.  Up until recently, the process of putting together a wiki or intranet has been a relatively daunting task and while there are certainly good tools on the market to do so, not very many of them are geared towards making the user experience a pleasant one. [pullquote align=”right”]If you've never had a reason to make a wiki, find one just so you can have an opportunity to use this product. It's that good.[/pullquote]This was the case as I saw it, until I discovered Papyrs. Papyrs is the brainchild of Wim Cools &amp; Diederik van Houten and is a unique tool in that it is inexpensive (or free depending on the plan you choose) , incredibly easy to use and offers drag and drop wiki / intranet building. It can be used for a myriad of purposes as well and certainly isn't confined to just wikis and intranets but we'll get into that more later in this Papyrs review.
First, let me show you how the tool looks so you can understand why I'm so excited about this product. First off, you need to sign up for an account, a process that is just as simple as the tool and requires you to enter info into three boxes:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-620x294.jpg" alt="papyrs review" />
Once you've completed this, your account is created and you will be directed to your new site:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-1-620x431.jpg" alt="papyrs review" />
Once you arrive at your new site, you can immediately get to the fun part, the building! To do this, simply click on the Page drop down and you'll see a number of menu options.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-2.jpg" alt="papyrs review" />
As you can see, you have a number of actions you can take with the page, ranging from editing to page settings or making a copy of the page to use elsewhere if you so choose. Clicking on Edit Page will allow you to get straight to work and will activate the editing controls.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-3-620x492.jpg" alt="papyrs review" />
Now that you've chosen to edit, you'll see that each of the available areas within the page where content resides have been activated for you to begin modifying. There are a few things you can do here. First, you can simply click the edit link shown in the screenshot above which will activate the applicable editor (in this case, it would open a window for you to upload or remove the images within this content panel). You can also simply delete the whole thing with the trash can icon. Let's say you want to add a new type of content to this part of the page, doing so simply requires you to drag and drop the applicable widget right into the box from this handy toolbar:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-4-620x62.jpg" alt="papyrs review" />
There are plenty of widgets to choose from including ones for discussions, media, even form capture widgets and they are all very easy to setup once you add them to the page. For instance, to add a text box, I simply drag and drop it where I want it and begin entering my text. It's that simple.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-4-1-620x435.jpg" alt="papyrs review" />
Once you've added the widgets where you wanted them and clicked save, you are ready to go! That's how easy it is. Let's say you want to modify who has access to your page to either modify or view it. That's where the page settings come into play. Click on the Page drop down and then Page Settings and you'll be directed to a page such as this:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-5.jpg" alt="papyrs review" />
From here you can modify the title, who has access and which permissions they are granted and you can even invite additional people via email. Perhaps you want to make a copy of your new page so that you can build a new one without re-entering similar content. Simply click on Page-&gt;Copy Page and you're good to go.
Papyrs, of course, has versioning as well and keeps track of all changes to a page so you can quickly revert back to a previous version if you need to.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-6.jpg" alt="papyrs review" />
To manage your pages, simply click the Pages icon (shown below) and you'll be directed to a list of all pages on your site.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-7-620x114.jpg" alt="papyrs review" />
Selecting the next icon will show you all activity throughout your site in an easy to read activity stream. You can also use this area to post status updates or add links for your team members.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-8-620x414.jpg" alt="papyrs review" />
The final icon, a set of gears, will take you to the settings page for the site. From here you can perform a variety of tasks such as:
<ul>
<li>Setting up your profile:</li>
</ul>
<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-9-620x784.jpg" alt="papyrs review" />
<ul>
<li>Inviting team members to contribute the site:<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-invite-620x452.jpg" alt="papyrs review" /></li>
<li>Configuring and choosing a theme:<img src="https://cmscritic.com/ms-content/uploads/2023/08/papyrs-review-theme-620x639.jpg" alt="papyrs review" /></li>
</ul>
And that ladies and gentlemen is Papyrs.  As I mentioned, this has to be one of the easiest tools I've used in quite some time for wiki building and I had a blast messing around with the interface and adding content. It's not often that I get to say I'm wowed by a new wiki/intranet product but today, I can certainly say that I truly think Papyrs is a brilliant piece of software. I enjoyed the interface, didn't find any bugs to mention and generally had a good time writing this review and sharing my excitement about this new product. If you haven't heard of or tried Papyrs, you should.  It's not just limited to Wikis and Intranets. Papyrs can be used for a number of purposes including: document management, team collaboration networks, contact management and much more.
Check it out and get building today: <a href="http://www.papyrs.com/" target="_blank">Papyrs</a>

Papyrs Review - Drag and Drop Wiki Building That's a Blast to Use

To continue with this Ecwid-focused featured week, we’re taking a look at how the product helps keep its users effective – even when they’re away from their desks.
Previously, we discussed the <a href="/retail-app-ecwid-shopapp/">Ecwid ShopApp feature</a>, <a href="/ecwids-automated-tax-feature/">tax automation</a>, and the <a href="/ecwid-for-wordpress-an-easy-secure-ecommerce-plugin/">Ecwid WordPress plugin</a>.
Now, let’s take a closer look at how it caters to merchants who like to get out and about as they handle their business.
<h2>Manage Your Store, Wherever You Are</h2>
There’s nothing quite like the freedom that comes with running an online business. But that freedom is expanded upon when you can cope with your daily routine from just about anywhere with internet coverage.
Ecwid has mobile-specific features that make it supremely easy to manage your entire store whilst on the move.
This is done through the Ecwid App, which allows all users to log in and get to work.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/products-main-min.jpg" alt="products-main-min" />
Here’s a breakdown of the Ecwid App features:
<ul>
<li>Manage orders on your mobile device: Ecwid merchants can see their new and existing orders and begin taking the necessary actions to get them shipped or delivered.</li>
<li>Photograph and upload your products: Shoot, upload, and sell, all from a mobile device.</li>
<li>Modify inventory, you can update product names, prices, and descriptions from within your Ecwid App.</li>
<li>Get notified: The app will send you push notifications about new orders.</li>
<li>Share your products: You can share products from the app to Instagram and Facebook, or via text messaging and email.</li>
<li>Sell on the go: At a trade show? No problem. The Ecwid App lets you accept payments directly, like a makeshift POS system with a credit card swiper.</li>
</ul>
Furthermore, Ecwid deploys an extremely simple and standardized checkout procedure, which streamlines the checkout process for customers using mobile devices.
When customers access an Ecwid on their mobile phone the store utilizes responsive design to the store automatically matches the size of the screen. So combining responsive design with a standardized checkout process and having this all automatically part of the product means higher conversion rates on mobile for the merchant.
<h2>The Ecwid ShopApp</h2>
<a href="/retail-app-ecwid-shopapp/">Ecwid’s ShopApp</a>, which we discussed previously, is yet another example of the focus Ecwid has given to the world of mobile.
The ShopApp enables (Ecwid Unlimited) users to launch their very own retail app, personalized for their specific Ecwid store. An excitingly awesome feature, by all means.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/ios-img.jpg" alt="ios-img" />
This helps merchants reach their audience not just through responsive design that works well with mobile web browsers, but through the medium of an app, which are far easier to access – and give off a heightened sense of professionalism.
To find out more about the Ecwid App, check out the dedicated page on their website.

How Ecwid Puts Mobile First

<img src="https://cmscritic.com/ms-content/uploads/2023/08/ecwid-shopping-cart-logo-1024x269.png" alt="Ecwid-Shopping-Cart-Logo" />
After covering <a href="https://www.ecwid.com/" target="_blank">Ecwid’s</a> awesome ShopApp feature – which allows merchants to launch their own native iOS and Android retail app – it’s time to take a look at another Ecwid feature; automated taxes.
On a personal level, taxes make my brain hurt. In fact, I deem it as one of eCommerce’s scariest hurdles – and I’m sure I’m not alone.
To make life easier for merchants though, Ecwid recently partnered with TaxJar to automate the entire process. What more is, that automation is available for free for all paid Ecwid users.
<h2>Tax Is No Longer Taxing</h2>
The alliance between Ecwid and TaxJar means something very significant; merchants from the U.S., Canada, EU, and Australia can set up tax rates in their store with just one click. Seriously.
Once enabled, the automatic tax rate will determine a precise tax rate at checkout depending on where you and your customer are located. All the technical stuff is done behind the scenes.
How? Well, the tool knows the tax rules in your country, state, and even your county – which is the hardest part, really. It then simply applies them properly to each order as and when they come in.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/ecwid-tax-feature-1-1024x459.png" alt="Ecwid Tax Feature" />
If you’re worrying about its level of tax knowledge, don’t. Here’s why:
The TaxJar integration knows whether you’re located in a region with origin-based or destination-based tax schema, whether shipping cost or discounts are taxable, whether you should charge tax in another state or country not, whether the tax rate is calculated with a zip code accuracy. If your customer provide zip+4, it will be calculated with even higher precision. In some U.S. states the tax is calculated with a street address level precision!
The real beauty of this automated tax feature is that it will stay up to date with all new tax laws that get implemented in your country. So you never have to worry about updating your tax configurations – it’s all automatic.
<h2>More To Come</h2>
But that’s not all, because Ecwid has already unveiled some of its plans to expand their automated tax feature with the help of TaxJar.
By the end of 2016, they hope to introduce:
<ul>
<li>Multiple nexuses for US sellers, which allows for accurate rates to be calculated if your store operates in several states.</li>
<li>Automated reporting &amp; filing to fully automate sales tax management, and more.</li>
</ul>
Essentially, Ecwid is taking that scary tax hurdle and throwing it off the track, so you can focus on running your business.
To find out more about Ecwid’s tax automation feature, <a href="https://www.cmscritic.com/ecwids-automated-tax-feature/">check out their blog</a>.

A Closer Look at Ecwid’s Automated Tax Feature

Power your CMS on AWS

Manage your websites & apps in the most trusted cloud.

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<a href="https://www.shopify.com/" target="_blank">Shopify</a>, a platform considered to be high up in the eCommerce food chain, has unveiled a storefront editor which lets anybody customize the look of their Shopify store in detail and across devices.
With price plans to suit all business sizes, combined with a feature-filled platform, Shopify is one of the world's leading eCommerce solutions for companies large and small.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/storefront_hero_image.jpg" /> 
This new Storefront Editor feature enables merchants to easily customize things like logos, menus, typography, and more. The short video below takes you behind the scenes for a first hand look.
<iframe src="https://www.youtube.com/embed/N08ftKJ4c1U?start=36&amp;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Via their <a href="https://www.shopify.com/blog" target="_blank">official blog announcement</a>, Tom Burns of Shopify said:
<blockquote>“Storefront editor simplifies how you make changes to your store’s design by splitting your screen into two panels. In one panel, you’ll make design choices like picking colors, fonts, photos, and more. In the other, you’ll see a live preview of your store that updates as you make changes.”</blockquote>
You can learn more about <a href="/products/shopify/" target="_blank">Shopify via our CMS Directory</a>.

Shopify Unveils Storefront Editor

<img src="https://cmscritic.com/ms-content/uploads/2023/08/tie-690084_1280-3-1-e1467309523237.jpg" alt="tie-690084_1280 (3)" />
As Oscar Wilde once said, “there is only one thing worse than being talked about and that is not being talked about.” 
If he were alive today, he would probably rephrase that as “there is only one thing worse than being talked about, and that is your website going down so that nobody can see why they were talking about you in the first place.” 
Many things can cause sudden spikes in traffic, including breaking world news or new releases of hotly-anticipated products. Any of these scenarios can cause your steady stream of website traffic to morph into an unmanageable torrent that can slow your site down to a crawl, or even worse, cause it to stop functioning altogether. 
What kind of measures can you take to prevent this situation from occurring? What are the important factors you should consider to prevent this embarrassing scenario from scuppering your marketing plans?
<h2>Clouding the Issue Is Good!</h2>
Today, with the availability of cloud technology, it is no longer something that only technical people understand – the cloud is something that is a normal part of how most businesses deploy their sites. With the cloud, you can configure the cloud hosting environment that if there are more than X number of people looking at your site, or more than X concurrent users submitting forms, if the CPU utilization on the server is more than X%, or the application is eating more than X GBs of RAM, then these metrics and the conditions you set cause the system automatically to expand – scale. 
Also, when the spike goes down, the cloud shrinks the environment to remove that extra server so that you are no longer paying for it. So the best way for people to prepare for this is to take advantage of the cloud’s elastic infrastructure and, based on simple rules, it is able to expand or shrink the number of servers that are running your application accordingly.
In the past, there was resistance to the cloud in general, towards the privacy or insecurity of the data, when exposing sensitive data to a third party. That is why most cloud providers reacted to this by introducing the concept of a private cloud, where you keep sensitive data in-house behind a firewall, meaning it is safe from a third party. Instead, you are running your applications in the cloud, and they are consuming the data from your private data center, as a hybrid. But it is important that the application you want to run supports auto scaling.
<h2>Web Farm Support – What Is it and Why Should I have It?</h2>
The web farm concept is based on the fact that you have multiple servers running separate instances of the same application. 
If the nature of the application requires those separate instances to be synchronized, you have to have a way to keep them in sync. Kentico, as an app, stores some of the data in memory on the server. So if you have three servers all running Kentico, you have three separate memory spaces on each server that have their local copy of the form of data. 
If you change the data on one of the servers, you need to make sure that all those other servers know that the data changed there, and as all servers are supposed to display the same content and provide the same experience, the other servers need to refresh their data to reflect whatever is there. So you have to consider how you are going to synchronize the memory of the application that is distributed in the web farm environment, and how to synchronize whatever is stored on the file system on those separate servers.
<h2>A Step-by-step Guide to Setting Up a Scalable Environment</h2>
<h3>1. Key Metrics</h3>
You need to consider what the key metrics you should use to understand what is going on in your environment are. You have to know what the red flags are. Noticing that the site is not responding is too late! You need to know what precedes that breakdown of the system. Typically it is: constantly high CPU utilization, the servers disks are too busy, or too much operating memory is being consumed. It could also be the length of the queue of page requests sitting idle waiting for processing, and if the queue is getting longer, it means that something is going wrong. It could be that the server is too slow to handle all those requests. So you need to know how to identify that there is a problem with your environment.
<h3>2. Expectations</h3>
Estimate what your realistic expectations are. Do you usually have 100,000 users a day? Based on historical performance, as soon as you run a campaign through a certain channel, you can expect two or three times more traffic. What triggers those spikes? What is typically the highest amount you need to be able to handle? You need to load test that this environment, based on your estimation, would be able to handle this peak scenario you know happened in the past. Online tools like the Load Impact can help with distributed load testing. You need to set up a baseline, which is what your environment is able to handle under normal circumstances, and your new web farm environment needs to able to handle it.
<h3>3. Calculate</h3>
Now you are almost ready to implement your new web farm environment, but first you need to make some calculations. 
Based on the fact that you are currently running on two servers, and they can handle 50,000 page views/hour, using simple mathematics, you can work out that one server = 25,000 page views/hour. So if you need to handle 100,000 page views/hour, you need four servers. Be aware, though, the relation between the number of servers and number of page views, in this case, is not always linear. If the weakest part of the infrastructure is the SQL DB, adding web servers to the environment will not really help. 
According to this, you set up what you estimate as being sufficient to handle the expected peak and you load test and stress test the environment. This means that you do not have to reach the highest peak only, you need to go above it. You need to keep pushing the architecture and extending it until you can handle whatever expected level you have set, plus, a certain buffer zone.  15 – 20 % more than what is expected can be considered safe. And if it is not sufficient, you need to add another server and test it again until you get to the point where you know it can handle it. 
Of course, the process of setting up the environment is either easy, or it may become more complicated if the application does not contain built-in support to enable you to do this.
After that, all that's left is to roll it out.
<hr />
This post is <a href="/advertising/">sponsored</a> by Kentico. Find out more at <a href="http://kentico.com/">Kentico.com</a>.

Dealing With Traffic Spikes: How to Avoid Being a Victim of Your Own Success

A new version of PHPFox has been released. Version 3.30 became publicly available on the 1st of this month and includes some new features for this popular software for <a href="https://www.cmscritic.com/list-of-social-network-software/">social networking</a>. For those who are unfamiliar with PHPFox, check out our <a href="/phpfox-review/">PHPFox Review</a> to learn more.
On with the changes!
<h2>Timeline</h2>
The timeline feature includes an update on the users profile. Admins can control if the Timeline should be forced on all users or whether they will have the option to enable Timeline on their own profiles. If  optional, it can be enabled by visiting: Profile &gt;&gt; Edit Profile. This is somewhat similar to the way Facebook Timelines work and is a pretty cool addition.
Here's how it looks:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/3_3_0-timeline-620x472.png" alt="social network" />
 
<h2>Theater Mode for Photos</h2>
By blending Facebook and Google's photo viewing capabilities, the PHPFox developers have come up with a new feature called Theater Mode  that looks great and, in my opinion, is the best of both worlds for your users when they are viewing photos on your social networking website. 
Here's how it looks:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/3_3_0-photo-theater-620x284.png" alt="social networking" />
 
<h2> Membership Comparisons</h2>
Perhaps your social networking website is set up with membership levels. You can now add a comparison chart to showcase the differences between the two quickly and easily.
Here's how it looks:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/roi_instagram-1080x1080_bilznk.png" alt="social networking" />
<h2>New Sharing Features</h2>
Perhaps you've uploaded a great photo and (since the point of social networking is sharing) you want to share it on a friend's wall. Now you can, as this capability has now been included in version 3.30.
Here's how it looks:
<img src="https://cmscritic.com/ms-content/uploads/2023/08/3_3_0-share-item-on-wall-620x474.png" alt="social networking" />
This is just a sampling of the changes in this release. The development team at PHPFox have really been working hard on making their software more and more powerful and it shows with this release. There aren't many products on the market that stay on top of the trends as well as these guys do so if you are looking for a solid piece of software to run your social networking based site, you can't go wrong with PHPFox.
You can learn more about PHPFox's great social networking suite (or to try their demo) visit their website: <a href="https://www.phpfox.com/">PHPFox</a>

PHPFox Social Networking Software Updated to Version 3.30

<img src="https://cmscritic.com/ms-content/uploads/2023/08/sackcloth-1280539_1280-1-e1467294497959.jpg" alt="sackcloth-1280539_1280" />
When building a website, it’s obviously important to create an easy and enjoyable experience for the end-user. Often forgotten however, but just as important, is the content editor’s user experience.
Content editors will be logging into the backend of a site regularly – everyday even – for as long as the site lasts (which can be years). So, you have to create an interface that they won’t dread working with every time they have to create a new page, edit an article or moderate user content.
Since a project’s success depends on the content editor’s happiness just as much as the end-user’s, we have tips on where to start and what to consider in making their job easy.
<h2>Know Your Content Editor (Or Editors)</h2>
Who exactly are you building for? Before any planning or building begins, get to know your content editor's level of expertise and experience. The user-interface should reflect a content editor's skill and comfort working within a content management system. For example, if they're totally new to managing online content, the user-interface should be configured to be as simple as possible to accommodate their beginner mentality.
Getting to know your content editors will help you make decisions like choosing to use rich text areas versus a module with properties that lays out the content depending on its associated logic. While one option is more flexible, the other is easier to update.
If you find out that your editor will be consistently updating content that is shared across the site, you should make that task as easy as you can; a module that lays out the content differently in each area makes the most sense.
The more you can gather about an editor’s experience, abilities, their learning-curve and habits, the easier you can make their job.
<h2>Create Use Cases</h2>
Once you understand who you’re building for, the next step is to create use cases for your editors – and then make them part of your development plans.
For example, editor use cases include:
<ul>
<li>Creating and placing a poll question in an article to get reader feedback</li>
<li>Creating an image slider and placing it on a page</li>
<li>Creating a new font class in CSS and applying to specific parts of the site</li>
<li>Updating the homepage with links to new content</li>
</ul>
<h2>Define Content Structure &amp; Proposed Setup Before Development</h2>
Now it’s time to set up a workflow for the use cases that you came up with. As an example, let’s use placing an Image Slider on a page and then linking photos and thumbnails. A basic workflow is as follows:
<ol>
<li>Navigate to the page that you want to drop the Image Slider.</li>
<li>Click the “+ADD” button within the Main Content Zone and find the Image Slider Module from the list provided.</li>
<li>Within the module, hit “New” to add the first image in your slider. Once the main image is linked, you can follow the same process for the thumbnail image.</li>
<li>Hit “Save &amp; New” to link the second photo in the slider.</li>
<li>Once all images have been linked, hit “Save &amp; Close”. Then “Publish”.</li>
</ol>
The workflow for each use case should be intuitive for your content editor, and each one should be planned out before any development begins.
<h2>On-going Best Practices &amp; Planning</h2>
Content organization is key at this stage. Within a couple of years into a site’s life cycle, files and folders can start to get messy, which can be very frustrating for anyone trying to navigate through it or manage it. By setting content editors up with an organization structure (uniform naming conventions, folder structures, etc.) it will be hard for them to deviate in the future.
<h2>Plan for the Future, Now</h2>
Build modules that are reusable to make future expandability easy. Your content editors will definitely thank you when it’s time to expand and grow their site. It lessens the learning curve of having to adapt to a completely new functionality.
Examples of ways to make a module reusable include:
<ul>
<li>Include fields for properties so that content editors can easily input text, HTML, Date, URLs, images or linked content</li>
<li>If you are creating a module that will be used for a short campaign that will only be on the site temporarily, make it generic so that the same module can be reused for another campaign without needing to get a developer involved</li>
<li>If you're building a module that displays a menu for a micro-site, make it reusable so that you can drop it on any page, and it will display a menu for all the pages beneath that current page in the page tree</li>
<li>For a page that need lots of different UI elements, such as Tabs, Sliders, Rich text, Ads – create each of these UI elements as modules so that they can easily be added separately to other pages in the future</li>
</ul>
It’s also important to plan for new people that will join the online content team down the road. Whether it’s adding new content editors to a growing team or replacing ones that have left, new hires should be able to pick up the workflow easily.
A great way to prepare for new hires is to create a training guide that is easy to follow. The training guide should be very detailed, and it should outline how to use different modules and functionality step-by-step.
Content editors should also be able to quickly reference it on-the-go as they’re using the CMS and get stuck. A training guide is a great resource to have in every content editor’s arsenal.
<h2>Automate As Much As Possible</h2>
To make your content editor’s experience as streamlined as possible, automate whatever you can.
This includes things like URL generation and thumbnail generation. Implementing automation for small tasks like this will save your editors a lot of time down the road.
<h2>Train Your Editors</h2>
The final step in ensuring your content editor’s happiness is to give them plenty of time – during development – to get familiar with the new interface.
Getting your editors to enter content during the development stage is important because it allows them to get comfortable with the system well before the site goes live. It also allows time to get their feedback and to make adjustments accordingly. This will help avoid hiccups or frustration after launch.
<hr />
[dropshadowbox align=”none” effect=”lifted-both” width=”auto” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#dddddd” ]Agility is a cloud-based, agile and powerful content management system equipped with tools and features that make building and managing your online properties easy and stress-free. To learn more, visit <a href="http://agilitycms.com/?utm_source=cmscritic&amp;utm_medium=blog">agilitycms.com</a>.[/dropshadowbox]
<hr />
This post is <a href="/advertising/">sponsored</a> by AgilityCMS. Find out more at <a href="http://www.agilitycms.com/">agilitycms.com</a>.

How to Build a Website that Content Editors Will Love

<img src="https://cmscritic.com/ms-content/uploads/2023/08/website-content-migration-why-going-away-parties-get-troublesome.png" alt="WEBSITE CONTENT MIGRATION WHY GOING-AWAY PARTIES GET TROUBLESOME" />
While any website’s design is constantly being revamped according to the latest trends, the information it contains most commonly has to be preserved intact. And with this contradiction, lots of challenges of content migration emerge. 
Moving existing content to a redesigned site isn't as easy as it may sound, and in some cases can appear even a more intricate task than a <a href="https://www.scnsoft.com/website-development">website development</a> project done completely from scratch. 
It’s essential to separate “content”-term out of “data”, when we speak about website migration. Moving data can more or less easily be performed automatically, while content is drastically vulnerable to any change of surroundings and should be relocated and adjusted manually. This is only natural, since content is created manually. 
<h2>Benefits of WYSIWYG Editors</h2>
Content consists of all kinds of information: words, graphics and media – all mainly embedded and published in articles by site administrators or content managers. And as experience shows, 85-90% of the articles’ in the whole batch do not have a proper mark up and have all their formatting done with the help of a WYSIWYG editor. Unfortunately, these articles are the biggest part of the migration problem.
WYSIWYG editors are indeed handier in comparison to the direct use of HTML or BB-codes that are usually involved in the text formatting process. But while presenting a convenient interface and allowing users to add styling to the text and media with no fussing over all the angle brackets syntax, these editors create a huge mess of inline formatting.  
If you switch to the code mode of an article formatted with the help of a WYSIWYG editor, you will be confused by the amount of unnecessary and repeating code tags that may even outdo the number of characters of the actual text. If migrated, such article will either become a plain text without any formatting at all or will display parts of HTML code inside the sentences and paragraphs.
That’s why this kind of articles definitely needs reformatting and, depending on the length of an article, it may take from 20 minutes to an hour to edit only one article. For instance, to migrate 548 articles of <a href="https://www.scnsoft.com/">ScienceSoft’s</a> company website it took the developers nearly 400 working hours of monotonous formatting.
<h2>The Problem of Images</h2>
Articles edited in the WYSIWYG mode that need proper reformatting are not the only challenge of the migration process. Some parts of content – like tables and pictures – can’t be moved unedited to a redesigned site, even if there is absolutely nothing technically wrong with them. With their unique dimensional information, these types of media are highly dependent on website’s layout and, since they are initially created according to the existing design’s limitations, the way they appear on a new design isn’t always nice and smooth. 
You can’t make a picture have a better resolution than it already has and the odds are your web designers will have to search for another one that will replace it. It’s not like they choose the pictures themselves – they usually need approval of the marketing specialist or a senior content manager. Who, of course, will then be partially distracted from their course of work and slow down their own important ongoing processes.
<h2>When Conversion is the Only Way Out</h2>
Nobody likes to deal with conversion. It’s always about searching the right software and desperate attempts to preserve the quality without losses. But with migration of audio and video files there is often no other way out than conversion. These content parts have much more unique properties, thus more requirements for the new website’s system to meet in order to display them correctly. If audio / video isn’t in the universal MP3 / MP4 formats, there’s a high chance you will have to convert them, so that they would definitely be supported by any device. 
PDF format is also a tricky one. Normally it needs Adobe Reader to be opened, but despite being very popular, this application still isn’t commonplace and is often absent on many mobile devices. And since there’s hardly any website development company that doesn’t reasonably strive to provide easy mobile access to the content, PDFs have to be either converted into another document extension or embedded with the help of certain plugins.
<h2>Conclusion</h2>
Content migration isn’t something you can easily complete as a one-at-a-time task. Instead, it’s an elaborate process of adapting the website’s “stuffing” to new surroundings that requires lots of resources, time and scrutiny. And taking into account all the above mentioned challenges, it’s clearly indispensable to analyze the existing content and its condition beforehand, so that you could have a realistic list of incompatibilities and be ready to deal with them.
<hr />
This post is <a href="/advertising/">sponsored</a> by ScienceSoft. Find out more at <a href="http://www.scnsoft.com/">scnsoft.com</a>.

Website Content Migration: Why Going-away Parties Get Troublesome

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