Articles - Page 37

What I Mean to Say: A Practitioner Perspective on AI, Semantics, and Content Evolution

msalvatierra

Kentico has been helping to shape the CMS landscape for almost two decades. A timeline on their website suggests that the company was born prior to 2004, out of the senior thesis of Petr Palas – Kentico's founder and CEO. It even spins lore about this hallowed thesis living on a floppy disc somewhere, presumably in an underground vault, where it acts as the company's "lucky charm."
A lot has happened in CMS since Kentico became a market-leading solution, but they've always managed to forge their own path through innovation. Most recently, a big part of that innovation has been focused on their <a href="https://kontent.ai/" target="_blank">Kontent by Kentico</a> enterprise headless solution. 
To that end, the company has just unveiled some new and notable functionality in the Kontent platform, including advanced asset management, central oversight of users, and other updates that significantly improve the way content operations are managed and governed. Kentico shared these new features – as well as a number of industry insights and best practices for content professionals – at <a href="https://horizons.kontent.ai/?utm_source=pr&amp;utm_medium=link&amp;utm_campaign=pr-november-2021&amp;_ampl=9f080f5c-6c7f-4ee7-8f19-93b7f5b84159R&amp;_ga=1547659104.1636408894" target="_blank">Kontent Horizons</a>, a free virtual event that took place last week.
This past September, Kontent also became the first and only certified enterprise <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank">headless CMS</a> available for purchase through Microsoft Azure Marketplace and AppSource for customers with the Microsoft Azure Consumption Commitment (MACC). 
With these investments in the growth of their Kontent platform, it's clear that Kentico has doubled down on providing large-scale headless content operations for enterprises. 
<h2>Focusing on headless at the enterprise level</h2>
Content is at the core of every digital experience, and the headless model is enabling an omnichannel approach to scaling content to almost any endpoint. That said, when large volumes of content are being delivered through many channels, managing that content can quickly become a nightmare. This is especially true at the enterprise level.
Supporting large-scale content operations continues to be a key focus for the Kontent team. With the recent news about their Microsoft Azure affiliation, Kentico is enabling customers to make use of the Azure Marketplace for easy and secure discovery, implementation, and management of Kontent as an integral solution in their enterprise-grade microservices architecture. 
“We’re delighted to work with Microsoft as the only headless CMS on Azure Marketplace," said Martin Michalik, VP of Product at Kontent by Kentico. "It’s great that we can provide customers a way to get the most business value out of their consumption commitments.”
<h2>Enhancing scalability</h2>
As more businesses look to transform their content delivery through the headless model, Kontent by Kentico is experiencing exponential growth. In 2021 alone, global giants like Algolia, Wolf Oil Corporation, and Zurich Insurance joined Kontent’s enterprise customer base. 
“As our customers continue to evolve their digital strategy, how to scale up efficiently is still a top-of-mind concern," said Monica Raszyk, Director of Product Marketing at Kontent by Kentico. "More users, assets, and content can certainly be seen as an opportunity – if managed well. That’s why these past few months, we worked closely with our customer base to specifically address their complexities of scale. With the recent platform updates, content teams can now more easily organize and manage assets using taxonomies, keep workspaces secure with complete oversight of users, or quickly review complex content items. 
To further support their content community and make the world of headless content management more accessible, Kentico hosted their second annual <a href="https://horizons.kontent.ai/?utm_source=pr&amp;utm_medium=link&amp;utm_campaign=pr-november-2021&amp;_ampl=9f080f5c-6c7f-4ee7-8f19-93b7f5b84159R&amp;_ga=1547659104.1636408894" target="_blank">Kontent Horizons</a> event earlier this month. This year’s free virtual conference was designed for a growing global audience of content professionals and web development experts – and featured a wide range of topics, including omnichannel content, user experience, website architecture, and more. 
With over 1,000 attendees, the three-day event was focused on helping teams strategize around the challenges of 2022, with insightful sessions led by industry experts such as Colleen Jones, President at Content Science, Jason Lengstorf, VP Developer Experience at Netlify, and Nick Barber, Senior Analyst at Forrester. 
<h2>New Kontent features</h2>
As mentioned, Kentico unveiled a number of new features in Kontent, including a <a href="https://www.cmscritic.com/kentico-kontents-new-user-interface-streamlines-enterprise-content-operations/" target="_blank">new user interface</a> to help enterprise teams execute their content operations faster. 
One of the other noteworthy upgrades is the <a href="https://kontent.ai/specials/collections?menu=true" target="_blank">Collections</a> feature, which lets enterprises manage all their content in a single repository. This allows the content to be shared across teams and channels without losing any control. 
<img src="https://cmscritic.com/ms-content/uploads/2021/04/kentico-new-ui.png" alt="Kentico Kontent's new user interface" />
<h2>What's next for Kontent</h2>
Some of the biggest challenges that enterprises face are the sheer scale of content and the number of users spread across an organization. Headless has helped to expand the omnichannel capabilities, but there are still significant headwinds, particularly around previewing content destined for different endpoints. 
Continuing to invest their focus on enterprise content management, the Kentico Kontent team aims to deliver even more improvements in the areas of content operations, advanced asset management, and custom multiple workflows. It's clear that they have a strong commitment to innovation, and we can expect more on the horizon when it comes to enhancing the headless experience. 
“Using the Kontent platform, companies around the world can unlock the full potential of their content and not only meet but exceed their customers’ expectations, which gives them a competitive edge in today’s digital world,” said Bart Omlo, Kontent’s Managing Director.
We'll be watching as they continue to evolve their own "Kontent operations."
<div>
<h2>About Kontent by Kentico</h2>
</div>
<div>Kontent by Kentico is the world’s leading cloud-based headless CMS platform. Robust APIs, webhooks, and flexible content models give developers full control over the structure of their content and how it’s delivered to their websites and applications. The APIs deliver clean, structured content that can be pulled into any experience and technology stack. On top of this headless foundation, Kontent includes an intuitive authoring experience that lets marketers focus on content creation, allowing developers to focus on building engaging online experiences that look great in every channel. Kontent’s customers include AC Milan, Oxford University, Konica Minolta, REWE Group, and Vogue. </div>

Kontent by Kentico Aims to Take Enterprise Headless CMS to a New Level

paris-tuzun

Kontent by Kentico featured image of schema, a workflow diagram with small icons

Ah, the API. It's not just another fancy TLA (three-lettered acronym) reserved for "MarTalk."
In fact, it's fair to say that the API – <a href="https://www.mulesoft.com/resources/api/what-is-an-api#:~:text=API%20is%20the%20acronym%20for,you're%20using%20an%20API." target="_blank">Application Programming Interface</a> for the unindoctrinated – is responsible for transforming the CMS and DXP industries. Without APIs, the integrations and connections that live at the heart of modern systems wouldn't exist.
Where would brands like AWS, Stripe, Twilio, and other market-leading technology platforms be without their mountains of <a href="https://nordicapis.com/crud-vs-rest-whats-the-difference/" target="_blank">APIs calling CRUD or REST</a> functions to trigger events?
The importance of APIs cannot be overstated, nor their profound effect on businesses and organizations. Case in point: the world's biggest SaaS (Software as a Service) companies have all become "<a href="https://swagger.io/resources/articles/adopting-an-api-first-approach/#:~:text=An%20API%2Dfirst%20approach%20means,be%20consumed%20by%20client%20applications." target="_blank">API-first</a>" in their architectural practices – where APIs are treated as "first-class citizens" and central their future growth and scalability.
It's worth noting that when we say API, we're referring to web APIs, which are designed to facilitate communication between computers that are connected by the internet. But the <a href="https://en.wikipedia.org/wiki/API" target="_blank">acronym itself has much deeper roots</a>: the concept originated in the 1940s, but the terminology caught on in the 1960s and 70s as diverse software systems began to emerge and APIs were purpose-built for specific integrations. This included programming languages, software libraries, operating systems, and even hardware.
Fast forward a few decades, and APIs were suddenly everywhere. So abundant, it seemed, that the mantle of the "<a href="https://www.akana.com/blog/api-economy" target="_blank">The API Economy</a>" became a popular meme.
Around 2014, <a href="https://www.mulesoft.com/webinars/api/welcome-api-economy" target="_blank">Gartner predicted</a> that 75% of Fortune 500 enterprises would open an API, ushering in a sort of Golden Age of this newly-minted API Economy. Add a pandemic in 2020 – and a hyper-accelerated rush to digital transformation – and it's rare to find any large organization that isn't leveraging a multitude of APIs.
And why not? There are so many advantages to using APIs. Once again, according to <a href="http://www.gartner.com/smarterwithgartner/welcome-to-the-api-economy/" target="_blank">Gartner</a>, APIs make it easier to integrate and connect people, places, systems, data, and algorithms – as well as create new user experiences, share data and information, authenticate people and things, enable transactions and algorithms, leverage third-party algorithms, and build new products, services and business models. 
For these reasons (and there are plenty more), <a href="https://www.postman.com/" target="_blank">Postman</a> – a leading application platform for API testing – embarked on a quest several years ago to gauge the sentiment of API users and builders. Their annual "State of API" report has become a defacto standard for observing and documenting the behavioral changes in this dynamic sector, and we've broken down some of the key findings in their 2021 edition.
<h2>The pandemic's impact and the reliance on APIs to respond with digital transformation</h2>
For this year's report, Postman surveyed more than 28,000 developers and API professionals who shared their thoughts on various topics, including their organizations' development priorities, how they get their work done, and where they see the industry going. They combined this data with data observed on their Postman API Platform to build a robust picture of the current state – and future – of APIs.
Right off the bat, this year's report focuses on the persistent impact of the Covid-19 pandemic. According to the research, almost two-thirds of respondents stated that the pandemic somewhat or significantly affected their work – and almost half of those noted their organization's changes were supported by APIs. Many respondents said they had to quickly modernize their digital experiences and business systems to serve their customers, while others said they had to pivot their business entirely. 
Common areas of investment included e-commerce, customer support via chat and text, and contactless digital systems – all of which relied heavily on APIs. Thanks to the flexibility of many API solutions, organizations were able to successfully implement changes in weeks or months that would have otherwise taken years.
Here are some of the other key findings in the report: 
<ul>
<li>The API ecosystem is growing: The reliance on APIs to support business and product shifts during the pandemic was reflected through the Postman API Platform, with some significant gains across their key performance metrics. </li>
<li>Developers are spending more time with APIs: 49% of respondents said that more than half of their organizations' development effort is spent on APIs (compared to just over 40% last year), showing the prevalence of APIs in digital organizations' technology stacks.</li>
<li>API investments remain strong and steady as more companies embrace the API-first philosophy: An overwhelming 94% of respondents stated the investment of time and resources into APIs would increase or stay the same for the next 12 months.</li>
<li>The investments in an API-first philosophy are paying off: "API-first leaders" (i.e., respondents who rank themselves a 9 or 10 for embracing an API-first philosophy) produce APIs more quickly, deploy more frequently, have fewer failures, and recover more swiftly when failures occur. For example, 46% of API-first leaders indicated they could recover from API failure in less than an hour, compared to 34% of all respondents.</li>
</ul>
<h2>Tracking the global growth of APIs</h2>
Since the 2020 "State of the API" report was released, the Postman API Platform saw significant upsurges that indicate trends across the API ecosystem. Over the past 12 months, Postman users made 855 million API requests (up 56% from the prior year), created 30 million collections (up 39%), and signed in from 234 different countries and geographies—including Antarctica.
<img style="max-width:792px" src="https://cmscritic.com/ms-content/uploads/2021/11/yea-over-year-requests-created.jpg" alt="year over year requests created" />
The global growth of APIs is driving an ever-evolving <a href="https://www.postman.com/state-of-api/tooling-for-apis-and-development/#tooling-for-apis-and-development" target="_blank">landscape of tooling for APIs and development</a> in the API Platforms category. Postman observed that many vendors in this market serve a broad range of needs across the API lifecycle, from design to testing to security. 
Additionally, they see vendors offering repositories for source code, API gateways, application performance monitoring, and CI/CD – all of which should integrate with API platforms to achieve optimal results from API initiatives within an organization.
Here is their view of the landscape today:
<img src="https://cmscritic.com/ms-content/uploads/2021/11/postman-api-platform-landscape-e1636134691803.png" alt="postman api platform landscape" />
<h2>Which industries are using APIs the most?</h2>
It's no surprise that the tech sector is leading the way in API adoption and usage. But business, banking/finance, insurance, and healthcare sectors are following closely.
Further, API adoption is on the rise in nearly every industry. On the business side, there's been a growing trend in e-commerce businesses going headless, separating the frontend "head" from the backend "body." Tapping the omnichannel is at the core of <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">headless commerce</a>, and content in a headless platform is delivered through APIs – allowing it to be displayed across different devices and endpoints. 
The banking/finance sector can be one of the slowest industries to adopt new technologies (core banking systems are notorious for outliving their sunset dates), but APIs have been shifting the topology, making it less cumbersome to embrace change. With more than <a href="https://www.creditcards.com/credit-card-news/online-mobile-banking/" target="_blank">62% of Americans</a> using digital services over physical bank branches, APIs are making it easier for financial systems to securely meet the needs of consumers while optimizing and streamlining internal processes.
Traditional banks are also <a href="https://www.forbes.com/sites/amiyatoshpurnanandam/2021/07/21/will-banks-survive-fintechs-challenge/?sh=35ac9e4a3165" target="_blank">facing fierce competition from fintech</a>. While traditional banks offer many services, smaller financial technologies tend to specialize in specific services, disrupting the monolithic banking industry. Investment trends favor small fintech startups working on more accessible, customer-centric processes that are much less expensive than traditional banks – and are built on APIs. 
The emergence of blockchain and cryptocurrencies are also challenging the status quo. Both traditional and fintech companies should continue to embrace APIs as a bridge for connecting these emerging technology areas. 
<img style="max-width:840x" src="https://cmscritic.com/ms-content/uploads/2021/11/who-works-with-apis.jpg" alt="industries that work with APIs the most chart" />
<h2>What it means to be API-first in a new digital era</h2>
What's abundantly clear from Postman's research is that many teams and organizations are fully embracing the "API-first" philosophy. 
In fact, on a scale of 1 to 10 for embracing an API-first strategy, 66% of this year's respondents ranked themselves as a "5 or higher." This is up from 62% in 2020. 
On that same scale, 8% of respondents ranked themselves as a "9 or 10." Postman refers to these respondents as the market's "API-first leaders." 
Understanding the philosophy of being API-first requires some deeper insight into user behaviors. According to <a href="https://www.optimizely.com/insights/the-future-of-digital-experience-platforms-na">research conducted by Forrester Wave</a>, mobile will still be the key orchestrator for a user's journey – and one that's non-linear. 
To help us understand the user journey with greater intimacy, Forrester created a diagram for the 3D-connected consumer that features devices, platforms, and channels:
<img style="max-width:830px" src="https://cmscritic.com/ms-content/uploads/2021/11/3d-connected-consumer.png" alt="The 3D connected consumer" />
Here's where the API-first approach comes into play – where brands can be channel-agnostic as consumers use a combination of devices, platforms, and channels. 
Development Priorities
Postman asked respondents to identify the top priorities for their development teams and organizations, and there was a clear winner: quality, coming in at 80%. 
Agility, reliability, security, and development speed were also important to more than half of the respondents. "API-first leaders" were even more likely to cite quality, reliability, agility, and security as priorities.
<img style="max-width:753px" src="https://cmscritic.com/ms-content/uploads/2021/11/development-priorities.jpg" alt="development priorities chart" />
<h2>API technologies</h2>
As far as architectural styles for APIs are concerned, a sweeping majority of respondents (94%) use REST; of those, nearly half said that that they not only use REST, but that they "use it and love it." 
The majority of participants are conscious of webhooks, WebSockets, GraphQL, and SOAP, but none of these have seen the same level of adoption as REST among the participants.
<img style="max-width:717px" src="https://cmscritic.com/ms-content/uploads/2021/11/architectural-style.jpg" alt="architectural style" />
Specifications
Postman also asked professionals which API specifications they know, use, and prefer – and JSON Schema was by far the top specification in use cited by three-quarters of respondents. Swagger 2.0 (54%) and OpenAPI 3.0 (40%) were the next most popular specifications.
Future Technologies
Postman asked the question, "What technologies are you most excited about using over the next year?" Microservices (58%) and Kubernetes (50%) led the answers, just as they did in 2020. 
Rounding out the top five are containers (46%), serverless architecture (44%), and GraphQL (35%).
<img style="max-width:756px" src="https://cmscritic.com/ms-content/uploads/2021/11/future-technologies.jpg" alt="future API technologies chart" />
<h2>Conclusion</h2>
There's a lot to unpack in Postman's 2021 "State of the API" report, and it's worth your time to dive in head-first. Kudos to their content team for making the research easy to digest and incredibly applicable and relevant. 
The big takeaway is astoundingly clear: the pandemic continues to change everything, and the world is responding with APIs. To reiterate, two-thirds of respondents stated that the pandemic somewhat or significantly affected their work – and for many organizations, they played a key role in keeping the businesses operating. 
As a recap, here are a few highlights from the report where APIs were the undisputed "heroes" of the digital stack:
<ul>
<li>Organizations adopted new channels or enhanced existing channels to reach and serve customers in a pandemic world, leveraging APIs to make it all happen.</li>
<li>Respondents told Postman that common areas of investment included e-commerce, customer support via chat and text, and contactless digital systems – all of which relied on APIs.</li>
<li>Many respondents had to adjust to major shifts in market demand, with some businesses completely pivoting their product offerings. For many, product rollouts relied on APIs, and organizations achieved what would typically take years in a matter of weeks or months. Some businesses were even born in the pandemic to meet new needs.</li>
<li>Working from home presented new challenges for many organizations. APIs and integrations with internal systems helped solve these challenges by automating or enabling tasks that used to happen in person – such as communication, attendance, reporting, and project management.</li>
<li>Some of the most frequently cited innovations came from healthcare, with many organizations needing to digitize and automate workflows and run telemedicine strategies. In both cases, APIs were essential to powering these solutions. </li>
</ul>
No one has a crystal ball, but Postman's data and insights around APIs are proving incredibly useful when it comes to forecasting the future. Based on what we've seen in 2021, it's safe to say that APIs continue to deliver – come rain, or sleet, or snow... or pandemics. 
If you'd like to read Postman's full report, you can <a href="https://www.postman.com/state-of-api/" target="_blank">download it here</a>.

Postman Releases 2021 "State of the API" Report, Shows Global Trend Towards API-First Digital Era

Postman featured image of an illustration of space astronauts measuring website API performance on top of a graph.

It's hard to believe that October has already come and gone.Maybe we can blame Halloween and the ensuing candy coma, but last month seemed surprisingly quiet in the CMS and DXP news cycle.But that's not entirely true: rather than tracking big mergers or major releases, we were served a number of small yet significant improvements from various vendors – more like those mini-sized candy bars that still get the job done.For the record, we're big fans of Almond Joy.The e-commerce sector drove most of the trends in an otherwise not-so-spooky month, with several companies releasing more integrations designed to make online selling easier and more accessible. We're also seeing headless commerce take center stage as more brands look to grow their online sales in an omnichannel world, and it's growing in popularity every day. If you're evaluating solutions, be sure to check out our recent article on the <a target="_blank" href="https://www.cmscritic.com/top-headless-commerce-platforms/">top headless commerce platforms.</a>If you're ready to close out October's tricks and treats, keep reading.<h2>Postman's 2021 "State of API" report shows the world is moving towards an API-first digital era</h2><img src="https://cmscritic.com/ms-content/uploads/2021/11/postman-report.jpg" alt="Postman chart image" />Forget Halloween. <a target="_blank" href="https://www.postman.com/">Postman</a>, a leading platform for building and using APIs, delivered an early Christmas gift with this year's free "State of the API" report. This baby is chock full of data and statistics about API trends across industries and has become a primer for understanding how API-first strategies are transforming everything. For the report, Postman surveyed more than 28,000 developers and API professionals who shared their thoughts on a range of topics, including their organizations' development priorities, how they get their work done, and where they see the industry going. Postman's authors combined these insights with data observed on the Postman API Platform to build a more complete picture of the current state – and the future direction – of APIs.Here are some of the key findings from the report:<ul><li>The pandemic changed the world, and the world responded with APIs: Just a short of two-thirds of respondents stated that the pandemic somewhat or significantly affected their work.</li><li>The API ecosystem is global and growing: Over the past 12 months, Postman users signed in from an impressive 234 different countries and geographies while making 855 million API requests (up 56% from the prior year).</li><li>Developers are spending more time with APIs: Exactly how much time is spent working with APIs? 49% of respondents said that more than half of the organization's development effort is spent on APIs – compared to just over 40% last year.</li><li>More companies are embracing the API-first philosophy: This year, 67% of survey respondents ranked themselves as a five or higher in terms of embracing an API-first philosophy, while only 62% ranked themselves in this way in 2020.</li></ul>Want more? Of course, you do! Let your own API consume the free 57-page report here.<h2>Mailchimp and Shopify launch direct integration</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/mailchimp-shopify-e1635869888639.jpg" alt="MailChimp and Shopify logos" />Monkey see, monkey shop? Yup. And it's now easier than ever. Mailchimp, a leading email and marketing automation platform, <a target="_blank" href="https://mailchimp.com/mailchimp-and-shopify-launch-direct-integration/">announced</a> that they've partnered with Shopify – a leader in e-commerce – to deliver a new integration that's available today. New and existing users of both platforms will be able to connect their Mailchimp account to their Shopify storefront through <a target="_blank" href="https://mailchimp.com/integrations/shopify/">direct integration</a>, eliminating the need for third-party tools and manual data transfers.By connecting Mailchimp and Shopify, merchants will be able to combine the power of purchase data with marketing data and use those insights to help drive conversions, increase revenue, and reach more customers at the right point in their buying journey. The new integration also makes it possible for small business customers to connect with their audiences. This integration is of critical importance right now as retailers gear up for the 2021 holiday season. According to U.S. News &amp; World Report, this year's online holiday spending is <a target="_blank" href="https://www.usnews.com/news/economy/articles/2021-10-20/adobe-forecasts-record-online-holiday-spending-season-as-supply-chain-issues-persist#:~:text=Global%20online%20spending%20is%20likewise,new%20milestone%20in%20e%2Dcommerce.">predicted to increase by 11%</a>. By connecting MailChimp and Shopify, brands and retailers can accelerate their marketing and e-commerce capabilities and capitalize on more online transactions than ever before. "Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is," said Joni Deus, VP of App Marketplace at Mailchimp. "We're thrilled to have partnered with Shopify again ahead of our customers' busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.""As our merchants prepare for the holiday season and continue to adjust to the new realities of commerce, we're excited to welcome Mailchimp to the Shopify Partner Ecosystem," said Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify. "The combined power of Mailchimp's suite of marketing tools and Shopify's robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future."<h2>Adobe adds Workfront integrations to creative and marketing apps</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/adobe-workfront-featured-image.jpeg" />Talk about "working it out."Adobe has finally announced some new capabilities in <a target="_blank" href="https://www.workfront.com/integrations/adobe/experience-manager">Adobe Workfront</a>, targeting one of the most challenging aspects of delivering personalized content at both speed and scale: dynamic collaboration, communication, and workflows within creative teams and between creative and marketing teams.Of course, this has been a long-anticipated evolution. Last year, the creative experience powerhouse <a target="_blank" href="https://news.adobe.com/news/news-details/2020/Adobe-to-Acquire-Workfront/default.aspx">acquired Workfront</a> – a leading work management platform for marketers – for $1.50 billion. The goal was to integrate Workfront's capabilities into Adobe's Experience Cloud and allow customers to manage complex marketing workflows. Finally, that integration has begun to bear fruit. The new capabilities in Workfront integrate seamlessly with Adobe Photoshop, Adobe Experience Manager, and Adobe XD. As an example, the Photoshop plugin gives users the ability to work together through an embedded Workfront update screen. Creators can see tasks and issues and post and view comments related to their projects. They can also log time, export assets, and seamlessly collaborate on digital proofing, reviews, and approvals — all without ever leaving <a target="_blank" href="https://www.adobe.com/products/photoshop.html">Photoshop</a>. The integration with Adobe Experience Manager provides integrated approvals and content delivery for enterprises. You can sync metadata between projects and final assets – and keep the work flowing with advanced enterprise workflows, including auto-publishing of assets. This integration is currently available for enterprise customers.There's also an update to the <a target="_blank" href="https://www.adobe.com/products/xd.html">Adobe XD</a> plugin, empowering designers to work with internal/external stakeholders, log time, and view details on all projects, tasks, issues, and documents. They have full access to all Workfront folders and documents, can upload work, send shared links for review, attach proof workflows to assets and maintain version control. This plugin is available now on both the Adobe Marketplace and Creative Cloud Desktop.Adobe also announced additional capabilities to enhance experience delivery to B2B brands and make accessing Workfront features easier for all Adobe customers. This includes the Adobe Marketo Engage Connector for scaling customer engagement and supporting global efforts with a small team – and the Adobe Identity Service for authentication and validation of the end-users, including federation and Single-Sign-On (SSO)."The ability to align complex workflows, processes and the foundational work — especially those handoffs between marketing strategy and content development — is critical in enabling teams to get personalized content to customers faster, with greater impact, and aligned to company strategy," said Liz Miller, Vice President, and Principal Analyst at Constellation Research. "Adobe Workfront brings order to the nimble, bidirectional madness of marketing work, serving as the 'effectiveness engine' for the modern marketing machine so critical to moving digital business forward."<h2>BigCommerce launches Ads and Listings on Google, giving merchants a one-stop-shop to list and sync products for free</h2> <img src="https://cmscritic.com/ms-content/uploads/2021/11/bigcommerce-google-ads-e1635877084866.png" />Love it or list it... on Google. There's no question that Google is drifting deeper into the e-commerce ecosystem, providing a direct path "from search to sell" for a wide range of services. A lot of this has been exacerbated by the Covid-19 pandemic and the consumer shift to online purchases and deliveries. In fact, if you've searched for, say, a new pizza place near you, Google is serving up more than options – it's allowing you to view a menu and place an order without ever leaving Google.Sure, this presents some competitive challenges to e-commerce platform providers, but Google is a ways off from consuming all storefronts. In the meantime, they present a dynamic channel for sellers and retailers to reach audiences at the point of search.To that end, BigCommerce, the <a target="_blank" href="https://www.cmscritic.com/top-headless-commerce-platforms/">popular cloud e-commerce platform</a> for fast-growing and established brands, just announced the launch of <a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_source=Press%20Release&amp;utm_medium=Landing%20Page&amp;utm_id=Google%20Ads%20Listings">Ads and Listings on Google</a> – a new native app that enables small to medium-sized BigCommerce merchants in the U.S. to connect their store to the Google Merchant Center and add products for free. Merchants can also take advantage of Google Ads campaigns to reach more customers and uncover performance insights and trends, ensuring a consistent brand experience.<a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_medium=blog&amp;utm_source=partner_google&amp;utm_campaign=keyword_launch_post">With this new integration</a>, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns, and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google's shopping features across Search, Shopping, Image Search, and YouTube."Ads and Listings on Google is a logical next step for our omnichannel merchants to reach further and attract new customers who rely on Google's powerful shopping capabilities to drive traffic and growth," said Sharon Gee, Vice President and General Manager of Omnichannel at BigCommerce. "As more retailers enter the e-commerce landscape, the more crowded it will be for them to reach the right shoppers across the channels they're searching in. Ads and Listings on Google give merchants a true advantage to get discovered without ever having to leave their BigCommerce store."Merchants can directly access the Ads and Listings on the Google app via the BigCommerce Channel Manager, creating a one-stop-shop experience to upload products, produce paid ad campaigns, and generate reports to track and monitor shopper activities. Key benefits include:<ul><li>Manage product catalogs from a single location: Merchants can upload product listings, create paid campaigns and track and analyze performance all from within their BigCommerce store. Any changes will automatically sync to Google, ensuring a consistent brand experience across all Google channels.</li><li>Reach new audiences and drive traffic: Merchants can connect with the right shoppers at the right moment when they're searching for products across Google Search, YouTube, Gmail, and the web to extend customer reach further.</li><li>Gain more insight: In Google's Merchant Center, merchants can measure the impact of every sale and show products to the most valuable customers to better maximize marketing efforts.</li></ul>The Ads and Listings on the Google app are now available to all small to mid-sized BigCommerce merchants and currently support USD currency with international currencies soon to follow. Learn more about the <a target="_blank" href="https://www.bigcommerce.com/dm/google-native/?utm_source=Press%20Release&amp;utm_medium=Landing%20Page&amp;utm_id=Google%20Ads%20Listings">Ads and Listings on the Google app here</a>.

CMS Monthly Recap: Mailchimp and Shopify Launch Direct Integration, BigCommerce Launches Ads and Listings on Google, and More

Featured image of CMS Critic Monthly Recap logo with background of Halloween decorations and jack-o-lantern

"Composable" is becoming the operative word across the DXP marketplace. And rightly so: a composable platform has huge benefits, enabling users to build dynamic web and app experiences more efficiently by reusing content and other components that can be personalized at scale. 
Composable systems also allow for more iterative testing across multiple variants, enabling marketers to optimize performance and gather critical insights faster than ever. We've seen a number of platforms embrace this "composable revolution" over the last few years, and it seems to be paying off. 
Now, Acquia – a leading DXP – on Gartner's Magic quadrant – has announced major updates to its <a href="https://www.acquia.com/products/digital-experience-platform" target="_blank">Acquia Open Digital Experience Platform</a> (DXP) that aim to accelerate the development and optimization of composable digital experiences. According to the company, these innovative new features will weave together the workflows of once-siloed digital marketing and development teams in a single platform, making composable strategies more extensible. 
<h2>Expanding the composable value with Acquia Open DXP</h2>
The Acquia Open DXP is an umbrella brand that comprises both the <a href="https://www.acquia.com/products/marketing-cloud" target="_blank">Acquia Marketing Cloud</a> and <a href="https://www.acquia.com/products/drupal-cloud" target="_blank">Acquia Drupal Cloud,</a> integrating their combined capabilities – including AgilOne, Mautic, and Cohesion – with its existing core. 
This pairing was designed to bring marketers and developers together in a comprehensive, easy-to-use platform powered by machine learning features in both Drupal Cloud and Marketing Cloud – making it faster and easier to launch new websites, applications, and marketing campaigns with modular components.
<img src="https://cmscritic.com/ms-content/uploads/2021/07/acquia-dxp.png" alt="Acquia Drupal and Marketing Cloud Diagram" />
Acquia started making its move to composable enterprise back in July by <a href="https://www.cmscritic.com/acquia-introduces-composable-enterprise-features-in-latest-version-of-dxp/" target="_blank">introducing composable features</a> in its last version of its DXP.
"The movement toward the composable enterprise is growing as organizations look to gain agility with plug-and-play services, and velocity with simpler application development and delivery," said Dries Buytaert, creator of Drupal and co-founder and CTO of Acquia. "Executing on this strategy requires a new technical architecture and way for teams to work. Acquia is connecting and automating organizational workflows, spanning content and data, to speed development of digital experiences at scale." 
<h2>What is a composable enterprise?</h2>
The concept of a "<a href="https://www.akana.com/blog/composable-architecture" target="_blank">composable enterprise</a>" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the <a href="https://www.openapis.org/" target="_blank">open API</a>. Much of this investment in a composable enterprise is driven by the rise in composable commerce and its impact on the application landscape. 
Gartner defines a composable enterprise as:
An organization that delivers business outcomes and adapts to the pace of business change. It does this through the assembly and combination of packaged business capabilities (PBCs). PBCs are application building blocks that have been purchased or developed.
Gartner also predicts that by 2023, organizations that embrace composability will <a href="https://www.gartner.com/en/documents/3986490/composable-commerce-must-be-adopted-for-the-future-of-ap" target="_blank">outpace the competition by 80%</a> in implementing new product features. This underscores the rapid adoption we're seeing across the market for more composable architectures and frameworks – something the <a href="https://machalliance.org/" target="_blank">MACH Alliance</a> has been focusing on from an industry perspective. MACH is an acronym for Microservices, API-first, Cloud-native SaaS, and Headless, which crystallizes the core tenants of the modern composable enterprise. 
<h2>What else is new in the Aquia DXP Cloud?</h2>
<h4>Drupal Cloud upgrades accelerate digital experience development </h4>
Updates to the Drupal Cloud developer experience streamline and connect workflows to empower fusion teams with no-code/low-code solutions that span DevOps, WebOps, ContentOps, and ExperienceOps. All new products and features are available on <a href="https://www.acquia.com/blog/introducing-acquia-cloud-next-kubernetes-native-drupal-hosting-platform" target="_blank">Acquia Cloud Next</a>, the newest version of Acquia's cloud platform. Key innovations include:
<ul>
<li><a href="https://www.acquia.com/products/drupal-cloud/code-studio" target="_blank">Acquia Code Studio</a>: A new, 100% cloud-based development environment that integrates with GitLab and Acquia Cloud IDE. Developers can now log into Acquia Cloud Platform, spin up an IDE and then click to connect to GitLab (the platform of choice for application development) using frameworks such as <a href="https://reactjs.org/" target="_blank">React</a>, <a href="https://angularjs.org/" target="_blank">Angular</a>, or <a href="https://vuejs.org/" target="_blank">Vue</a>. With Acquia Code Studio, developers have all the tools they need to plan, build, review, test, and deploy any Drupal application—all from a familiar GitLab environment.</li>
</ul>
<ul>
<li><a href="https://docs.acquia.com/customer-data-platform/actions/" target="_blank">Acquia Cloud Actions</a>: A new, collaborative release management system that automates the process of deploying and managing code to the Acquia Cloud environment. Once development teams write code, Acquia Cloud Actions manages the build, test, and deploy phases to get code into production. By eliminating manual processes, Acquia Cloud Actions fuels faster digital innovation at scale.</li>
</ul>
<ul>
<li><a href="https://www.acquia.com/why-acquia/acquia-digital-commerce" target="_blank">Acquia Digital Commerce Integrations</a>: Powered by the no-code Acquia Site Studio, pre-built integration components make it easy for anyone to assemble digital commerce experiences leveraging Acquia's DAM and PIM. Support for <a href="https://graphql.org/" target="_blank">GraphQL</a> and Node.js allows developers to easily extend and enhance Acquia's pre-built integrations with any MACH-compliant commerce vendor and cut the time required to deliver experiences to as little as 90 days.</li>
</ul>
<h4>Marketing Cloud enhancements increase efficiencies and insights across hybrid teams </h4>
Acquia is announcing key innovations to its Acquia Marketing Cloud, including several features focused on composable machine learning, analytics, privacy, and multi-tenant distributed marketing to empower teams across CampaignOps and MLOps. 
<a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform" target="_blank">Acquia Customer Data Platform</a> (CDP) now has several new capabilities that drive citizen data science and analytical insights across the organization. Building on Acquia CDP's world-class data modeling and analytics platform, Acquia now provides more intelligence, ROI insights, and ML-driven efficiencies across more teams and in more ways than any other customer data platform on the market. New features in this release include:
<ul>
<li>Multi-touch attribution: As the first attribution solution built on top of a CDP, this new capability allows marketers to visualize campaign performance through a range of attribution windows and timeframes to understand the true ROI of marketing investments.</li>
</ul>
<ul>
<li>ML Studio: A first-of-its-kind, low-code/no-code machine learning workbench that enables data scientists to build custom ML models on top of unified data, all within Acquia CDP.</li>
</ul>
<ul>
<li>ML Launchpad: As part of Acquia CDP analytics, Launchpad surfaces ML-driven insights into a visual and highly intuitive dashboard for non-technical marketers, so they can see at-a-glance key insights such as audience propensities, recommended actions to take, and more. </li>
</ul>
<ul>
<li>Privacy Management: This new tool supports compliance with GDPR, CCPA, and more by allowing faster data erasure.</li>
</ul>
Acquia is also introducing new capabilities in Acquia Campaign Studio and Acquia Personalization, including: 
<ul>
<li>Multi-Tenant distributed marketing automation: This first-of-its-kind capability enables brands using Campaign Studio to scale centralized campaigns across multiple brands, geographies, and teams while adhering to compliance and governance requirements. </li>
</ul>
<ul>
<li>Visual email and landing page builder: An extension of WYSIWYG capabilities in <a href="https://www.acquia.com/products/marketing-cloud/campaign-studio" target="_blank">Acquia Campaign Studio</a>, this drag-and-drop interface makes it easier than ever to build emails and landing pages for campaigns.</li>
</ul>
<ul>
<li>Enhanced A/B testing: Acquia Personalization now has more powerful A/B testing capabilities, including automated self-optimization, which auto-promotes winning variants without requiring any time or effort from marketing teams – and increased website conversion and revenue. </li>
</ul>
<h2>Growing validation with analysts</h2>
Acquia has been named a Leader on the Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for two consecutive years. Additionally, International Data Corporation (IDC) has recognized the usability, extensibility, and enterprise-grade capabilities of the Acquia platform and recently named Acquia a Leader in the inaugural <a href="https://www.acquia.com/resources/report/idc-marketscape-content-management-systems" target="_blank">IDC MarketScape for Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment</a>.
<h2>About Acquia</h2>
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at <a href="https://www.acquia.com/" target="_blank">https://www.acquia.com</a>.

Acquia Upgrades Open DXP Capabilities to Expand Composable Enterprise Features

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Top Headless Commerce Platforms

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Rarely does a week go by without a noteworthy update from WordPress, the heavyweight champion of CMS platforms.Much of the recent focus has been on enhancing the <a target="_blank" href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/">Gutenberg</a> framework and providing users of the open source platform – which powers roughly 64 million websites – with a stable and rewarding experience. Gutenberg, known in some circles as the “WordPress block editor,” was introduced in WordPress 5.0 in late 2018. It was the platform's answer to the next wave of low-code site builders like <a target="_blank" href="https://www.cmscritic.com/wix-announces-wixstores-wixjet/">Wix</a> and <a target="_blank" href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/">Sqaurespace</a>, as well as WordPress community apps like <a target="_blank" href="https://www.cmscritic.com/elementor-hits-3-million-sites/">Elementor</a> and <a target="_blank" href="https://www.elegantthemes.com/gallery/divi/">Divi</a>.While Gutenberg struggled to find terra firma in its early days (everyone hates change), it found more adoption as developers tapped its ability to create custom blocks and minimize shortcodes.In the latest update, WordPress Gutenberg 11.7, users will see some really nice enhancements and, as usual, a collective of bug fixes. Global styles and full site editing have been improved, the navigation editor experience has been made more intuitive, and you now have more control to adjust the spacing between columns.<h2>A more intuitive and lighter navigation experience</h2>The navigation block underwent a series of changes intended to provide a more intuitive navigation management experience. <img src="https://cmscritic.com/ms-content/uploads/2021/10/design.png" alt="plus icon to add link" />Now, you can add links simply by <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/34899">clicking on the “+” icon</a> without an additional block selection step. Additionally, you can use a <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35196">slash inserter</a> to add a link. This is all part of the <a target="_blank" href="https://github.com/WordPress/gutenberg/issues/34041">lighter navigation block experience</a> efforts.Navigation links can <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/34978">now be transformed</a> into other block types such as site logo, home link, or social icons. <img src="https://cmscritic.com/ms-content/uploads/2021/10/navigation-links.png" alt="navigation links" />The navigation link now <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35324">supports custom font size and line height</a>. Link labels, such as “previous post,” may now be a <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/34952">part of the link to the post itself</a>. Mobile menus also <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35077">reflect the justification settings</a> of the desktop menus. <h2>Global styles and full site editing</h2>Global styles extend the capabilities of full site editing by bringing a higher level of customization to Gutenberg and WordPress. Together, these features enable users to have improved control over layouts and aesthetics beyond the context of single pages and posts. Global Styles also provide consistency across a website without having to edit individual blocks or pages.The site editor experience gets a full "spit and polish" in this new release. For example, the template editor now features a <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/34732">convenient back button</a> to ease returning to the site editor. <img src="https://cmscritic.com/ms-content/uploads/2021/10/back-button-e1634763932360.png" alt="back button" />Switching between editing different template parts was made more accessible by listing the available areas in the <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35202">template details</a>.<img src="https://cmscritic.com/ms-content/uploads/2021/10/template-switching.png" alt="template switching" />The site editor was also equipped with <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35241">padding settings for specific template parts</a>. Color palette settings are also available in a <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35109">separate panel in the global styles sidebar</a>. Another cool feature: duotone support was extended to the <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35344">site logo block</a> for rendering logo elements in a duochromatic fashion.<img src="https://cmscritic.com/ms-content/uploads/2021/10/global-styles.png" alt="color palettes" /><h2>Columns block support for tweaking the gaps and margins</h2>Personally, we think this is the most exciting feature that Gutenberg 11.7 brings. The columns block now <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/34630">allows you to adjust the space between the columns</a> and the margins surrounding the block. Combined with <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35241">customizable template part padding</a>, it is the most flexible layout-building experience Gutenberg has ever had. <img src="https://cmscritic.com/ms-content/uploads/2021/10/column-spacing.gif" alt="column spacing" /><h2>Other notable highlights</h2>11.7 adds the <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35083">ability to create pages</a> directly from the link popup. Up to this point, it was only possible via the Navigation block – but now this feature is exposed on every link.The popup also <a target="_blank" href="https://github.com/WordPress/gutenberg/issues/35143">underwent subtle visual adjustments</a>. In addition, <a target="_blank" href="https://github.com/WordPress/gutenberg/pull/35060">empty links can no longer be added</a>, making adding one by mistake even harder. <img src="https://cmscritic.com/ms-content/uploads/2021/10/empty-link.png" alt="empty link checker" />You can see the complete list of new Gutenberg 11.7 features and bug fixes <a target="_blank" href="https://make.wordpress.org/core/2021/10/14/whats-new-in-gutenberg-11-7-october-13th/">here</a>.

WordPress Gutenberg 11.7 Enhances Site Editing, Navigation Blocks, Column Spacing and More

In the CMS and DXP lexicon, "composable" has become foundational terminology. For more robust digital experience platforms, this typically translates into reusable components that enhance the building and personalization of websites and apps. But on the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> side of the ledger, composable architectures are evolving omnichannel capabilities in some innovative ways.
To that end, <a href="https://www.cmscritic.com/what-contentfuls-175m-investment-round-means-for-the-future-of-cms/">Contentful</a>, a headless content management platform, has announced a partnership with <a href="https://conscia.ai/">Conscia</a> – a Toronto-based Content Intelligence Platform – to launch an app called Unify. Purpose-built for new and existing Contentful customers, Unify joins together content from multiple Contentful spaces and other applications and provides a "unified" API response for frontends to consume, thereby enabling a composable architecture for all digital channels. 
Unify is of particular relevance to brands that are looking to expand their headless commerce strategies with more personalized experiences. As shoppers continue to embrace digital, organizations are relying on omnichannel to deliver the right experience at the right time, regardless of the endpoint or device. Contentful and Conscia are helping brands orchestrate these experiences by breaking down silos and harmonizing their content ecosystem. 
"Contentful is a leader in evangelizing the headless approach of delivering content to digital applications," said Sana Remekie, Conscia's Chief Executive Officer. "We're proud to partner with Contentful to offer multi-space and multi-source content orchestration to its customers and are really excited to bring Unify to market."
<h2>Creating a Unified Payload</h2>
It's true that many existing platforms allow you to "stitch" together content from multiple sources. However, there are inherent challenges and limitations with the status quo approach. 
First and foremost, there are often too many inputs such as CDP, PIM, third-party data sources, and other APIs. Further, the standard model for weaving together content from multiple sources tends to be based on JSON, REST, GraphQL, or Next – all of which are very code-heavy. This requires the ability to reconcile a lot of complex queries that can lead to long payload times and significant performance issues. 
To address these problems, Contentful and Conscia created Unify, which sits on top of Contentful's multi-space architecture. It provides an intuitive, flexible, no-code method for assembling localized and personalized experiences for all channels and accelerating the digital supply chain. 
Unify's ability to federate content from legacy and siloed enterprise applications into Contentful's global delivery infrastructure results in faster, more reliable delivery to all digital channels – including web, mobile, voice, chatbots, call centers, and more.
"Unify is very much in line with Contentful's vision of breaking down organizational silos and serving as a centralized content platform to power continuous and connected experiences across channels," said Kevin Zellmer, VP of Partnerships at Contentful. "We are very impressed with Conscia's ability to simplify and democratize a process that typically requires significant cost and time." 
To learn more about the Unify solution, you can visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3319163-1&amp;h=2301233572&amp;u=http%3A%2F%2Fwww.conscia.ai%2Funify&amp;a=www.conscia.ai%2Funify" target="_blank" rel="noopener">www.conscia.ai/unify</a>.
<h2>About Conscia</h2>
Conscia is a knowledge graph that has the ability to unify customer data and content from disparate systems through a schema-agnostic data pipeline, enrich, relate, tag, and classify the data, and finally distribute this knowledge through APIs. With Customer and Content Intelligence so deeply interconnected in a central knowledge graph, Conscia empowers digital and marketing teams to compose meaningful, consistent, and personalized content experiences across all channels at scale. The company was founded in 2016 and is headquartered in Toronto, Ontario.
<h2>About Contentful</h2>
Contentful, a leading content platform for digital-first business, helps over 30% of the Fortune 500 and thousands of brands around the world create and manage digital experiences for their customers across any channel. It enables greater speed and scale than traditional CMS solutions. Contentful unifies content in a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Gucci, Plaid, Goodrx, Intercom, Notion, Staples and many others rely on Contentful's platform.

Contentful and Conscia Launch Unify, a Multi-Space Orchestration App for Personalization and Headless Commerce

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Sitecore’s epic <a href="https://www.cmscritic.com/sitecore-embarks-on-1-2b-investment-plan-to-accelerate-growth/" target="_blank">$1.2 billion growth plan</a> keeps bearing its fruits, this time with the addition of a new SaaS DXP. Sitecore yesterday <a href="https://www.sitecore.com/company/news-events/press-releases/2021/10/sitecore-announces-the-future-of-the-digital-experience-platform" target="_blank">announced</a> Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. 
Sitecore’s new SaaS DXP, which is available for customers from today in most regions globally, is built on a composable architecture, so end users can buy best-of-breed products or an integrated platform that scales to support high volume content, visitor, and data processing needs. The composable approach enables brands to capitalize on Sitecore’s 1,200+ strong partner ecosystem, extensive developer network, and deep-rooted expertise in helping enterprise businesses manage and enhance the customer experience across all industries and regions.
The company also announced a range of new product updates that integrate recent acquisitions and the launch of a subscription-based learning resource. <a href="https://symposium.sitecore.com/" target="_blank">Sitecore Symposium</a>, the biggest annual Sitecore event, was full of announcements, including a range of new product updates that integrate recent acquisitions and the launch of a subscription-based learning resource, all accompanied by John Legend’s singing performance. 
Sitecore’s $1.2B investment last year has been the largest capital investment in the martech space. The investment spurred a series of acquisitions of <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/" target="_blank">Boxever, Four51</a>, <a href="https://www.cmscritic.com/sitecore-acquires-moosend-adds-ai-powered-email-marketing-automation/" target="_blank">Moosend</a>, and, lastly, <a href="https://www.cmscritic.com/sitecore-acquires-ai-powered-search-platform-reflektion/" target="_blank">Reflektion</a>.
With the new SaaS DXP, customers can now configure and connect products through APIs as needed to gain faster time to value and have the ability to flex their creativity to create differentiation in the market faster than the competition. With microservices-based, cloud-native technology, the option to scale up or down and quickly change content across different channels is possible.
<blockquote>“Today’s announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today, something we see as the future of DXP. Customer expectations are everchanging, so it is essential brands are empowered to work in real-time, adapting experiences to keep up with the demand. We’re supporting them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this and enjoy a truly integrated, flexible, and scalable platform – delivering personalized experiences for their customers, whatever the channel.”
- Steve Tzikakis, Sitecore CEO</blockquote>
Below you can find a list of updates to Sitecore’s offering:
<h4>Sitecore Discover</h4>
Following the acquisition of Reflektion in September, <a href="https://www.sitecore.com/products/discover" target="_blank">Sitecore Discover</a> empowers commerce businesses by adding individualized search and merchandising capabilities. 
With 93% of all online experiences starting with search, this is an essential update empowering brands to offer end-to-end, personalized experiences using AI-powered technology that understands and predicts customer patterns, context, and needs.
With Site Discover, you can deliver a 1:1 shopping experience with tailored search results and recommendations driven by AI in real-time.
<h4>Sitecore Personalize</h4>
Sitecore yesterday announced its new SaaS Personalization Engine powered by technology from the company’s Boxever acquisition. Boxever, a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation, allows Sitecore to enhance customer intelligence with AI-driven personalization tools. Personalize allows brands to experiment and be agile to customers’ evolving digital behaviors. The AI-based technology empowers digital leaders to deliver next-level, real-time experiences, optimize their conversion funnels and engage customers with relevant content and offers.
<h4>Sitecore Health Cloud</h4>
Sitecore Health Cloud is an offering of Sitecore Experience Platform in Microsoft Azure that caters to the specific intricacies of the U.S. healthcare market. The technology, which is scheduled to be HIPAA ready in Spring 2022, will empower providers to offer engaging and personalized patient experiences using data, delivering great healthcare services in a secure and compliant manner.
<h4>Sitecore Learning</h4>
Sitecore also announced three new tiered learning subscriptions – Essentials, Professionals, and Advanced – to help more professionals across the industry become Sitecore certified. Created to meet the demand for education that matches the speed of Sitecore’s DXP updates and additions, the resource will enable users to learn about products from online courses and instructor-led tutorials. They will also allow professionals to learn about other Sitecore products, opening up possibilities to expand and enhance their capabilities and address the challenge of siloed teams. To find out more about Sitecore’s learning resource, visit: <a href="https://www.sitecore.com/knowledge-center/getting-started/training" target="_blank">learning.sitecore.com</a>
<h2>About Sitecore</h2>
Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies, including American Express, ASOS, Kimberly-Clark, L'Oréal, and Volvo Cars, rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at <a href="https://www.sitecore.com/" target="_blank">Sitecore.com</a>.

Sitecore Announces the Future of the Digital Experience Platform, Launching Industry’s First Enterprise SaaS Offering

When it comes to content management systems, there's one platform that makes headless "like butter."
Of course, we're talking about <a href="https://www.cmscritic.com/dynamic-landing-pages-with-components-and-buttercms/" target="_blank">ButterCMS</a>, an aptly-named brand that's been making solid gains over the years, particularly around the rise in popularity of <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank">JAMstack</a> and MACH-related microservices. The platform powers static site generators like <a href="https://www.cmscritic.com/gatsby-unveils-v3-0-cloud-hosting-and-more-at-gatsbyconf-2021/" target="_blank">Gatsby</a>, for example – and makes it incredibly easy to connect their CMS to a fast, secure, high-performing frontend site.
Recently, the company announced some slick new additions to its <a href="https://buttercms.com/features/#fastcontentupdate-localization" target="_blank">content localization capabilities</a> that aim to simplify the workflow, allowing users to translate content to any language right within the Butter UI.
Not to spread it on too thickly (pun intended), but this is exactly the kind of feature that CMS platforms need to serve global initiatives. The new functionality empowers international teams collaborating on projects to access information and quickly translate it for their specific region – all with just a few clicks. It also prevents any duplication of effort, allowing projects to be completed faster and more efficiently.
We've got more details below, but we'll butter you up with a little something extra: a brief Q&amp;A with <a href="https://www.linkedin.com/in/lumetta/" target="_blank">Butter's CEO, Jake Lumetta</a>. Read what the company's founder had to say about their new localization capabilities, composable CMS, <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank">JAMstack</a>, and the <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/" target="_blank">headless</a> frontier. So grab your toast and dig in.
<h2>A new tool for clients with international teams and topics</h2>
There's no question that the Covid-19 pandemic has exacerbated the <a href="https://www.forbes.com/sites/carolinecastrillon/2021/12/27/this-is-the-future-of-remote-work-in-2021/?sh=6f9e6f441e1d" target="_blank">growth of remote work</a> – and consequently, the rise of remote teams. This has been felt on a local level, but international teams have been working from a distance for quite some time.
According to Butter, companies with growing international interests need products that make working with their remote teams easy and effective. As such, their new localization enhancements are targeted at taking the work out of managing distributed teams, specifically marketers and translators across the globe.
The expanded set of features is a big leap forward in both speed and convenience for ButterCMS customers, giving them the option to import content in English – or any other language – as a base template to work from for any project. Once this base version is created, individual users can then copy that content and translate it for any region using simple features in the navigation menu.
<h2>Butter CMS localization: process and options</h2>
On a more granular level, the process of importing and translating content in ButterCMS is designed to be very intuitive. For example, when modifying content for a specific region, a user can select “Copy From” in the menu, and import existing content from any other locale. There's also a scrollable drop-down menu that includes all the languages that have been configured in a user's account, making it easy to select options on the fly.
After the base content has been imported, the content can be translated manually by local experts, via API by Google, or through another third-party service of your choice. Another point of convenience: regions that have already been translated are highlighted for quick recognition.
<img style="max-width:706px" src="https://cmscritic.com/ms-content/uploads/2021/09/image001.jpg" alt="localization settings - languages dropdown" />
There's no limit to the number of languages you can support. That means your team members from any corner of the world can translate content to accommodate local languages and meet cultural-specific content requirements.
From a permissions perspective, another new feature is the ability to <a href="https://buttercms.com/kb/enabling-localization-and-creating-localized-content" target="_blank">control editing privileges</a> for various regions at the user level, allowing teams on the ButterCMS Enterprise plan to ensure that only approved members in a designated region can make changes to their specified content. This feature streamlines the interface for international teams, minimizes confusion, and prevents unauthorized changes.
<img style="max-width:502px" src="https://cmscritic.com/ms-content/uploads/2021/09/image003.gif" alt="locale access checkboxes" />
<h2>Additional CMS features and updates</h2>
For Butter, "convenience" has always been a key attribute. Their interface is familiar and intuitive, making it easy to learn and use. Along these lines, they've made several recent updates that improve the content production process – making it more flexible and less time-consuming.
For example, there’s a new <a href="https://buttercms.com/features/#fastcontentupdate-preview-changes" target="_blank">resizable preview panel</a> that lets users preview live content inside the same window where they are currently editing. You can also use the same click-and-drag functionality to control the size of the API explorer window. This prevents the hassle of toggling back and forth between windows while working.
<img style="max-width:600px" src="https://cmscritic.com/ms-content/uploads/2021/09/image004.gif" alt="Resizable review panel" />
<a href="https://buttercms.com/features/#flexiblecontentmodeling-components" target="_blank">Reusable components</a> help keep the development process as simple as possible with a unique component picker tool, allowing marketers to build dynamic landing pages using pre-defined, pre-styled components. It’s a powerful feature for building dynamic landing pages without relying on a developer.
Another is Butter’s pre-configured <a href="https://buttercms.com/features/#flexiblecontentmodeling-blog-engine" target="_blank">blog engine</a>, which makes it really easy to add an SEO-friendly blog to an existing website or app. It supports all of the popular frontend frameworks, with drop-in SDKs for any language.
Users can also take advantage of Butter's native <a href="https://buttercms.com/features/#medialibrary" target="_blank">Media Library</a> to host all the files necessary for a blog, app, or website. The Media Library can hold images, videos, audio files, PDFs, and more – and all files are distributed securely via <a href="https://aws.amazon.com/cloudfront/" target="_blank">Amazon CloudFront’s CDN</a>.
<h2>Summary and pricing</h2>
ButterCMS has just upped its game with some great content localization enhancements. Whether you’re managing content for a mobile app, a hybrid web app, a static site, or just a blog, the platform provides an array of tools and features to improve your development and marketing efforts.
When it comes to pricing, there are several <a href="https://buttercms.com/pricing/" target="_blank">plans</a> available that meet the needs of everyone – from freelancers and startups to enterprises and agencies – and can be scaled as your organization grows.
<h2>Q&amp;A with Jake Lumetta, CEO and founder of ButterCMS</h2>
CMS Critic had a chance to connect with Butter's CEO and founder, Jake Lumetta. We asked about their growth opportunities, composable and reusable CMS trends, and what makes their headless CMS stand out in the crowd.
<hr />
CMS Critic (CC): With localization being such a key focus in your recent update, it seems fair to say that ButterCMS is growing globally. What are your core markets? Where are you seeing the most growth internationally?
Jake Lumetta (JL): Butter has customers around the globe and in every vertical you can imagine.  If you need to manage content for a modern, highly performant application, then Butter is a great fit for your team. We've seen amazing growth in e-commerce, marketplaces, SaaS, e-learning, and financial services.
CC: Composable and reusable components are becoming essential to a CMS. Can you tell us more about your component strategy? What aspects are low code/no code? And how customizable is the framework?
JL: We heard early on from our customers that they wanted to build with components in Butter.  We built a field type called Components which enables our users to group related fields together in an intuitive way. A simple example might be an SEO component that contains all SEO meta information you might want to control for a page.  Butter Components work nicely alongside the concept of reusable components for your Front-end.  Design and marketing can work hand in hand to determine and build out beautiful and customizable experiences using Butter Components. We've made using Components really intuitive for non-developer users with another concept called a Component Picker as well. This allows any marketers to build out a custom, unique page or section of a website or mobile app using any components that they need.
CC: Headless is fast becoming the focus of the CMS market. What would you say is Butter’s most unique advantage when considered against the landscape of options – particularly those that are growing rapidly in the JAMstack?
JL: One of Butter's unique advantages is our laser focus on superior customer support and experience. Our customers want to get their hands on the product and quickly get a proof of concept running with their preferred tech, and we allow every person to easily do that. Our Customer Success team aims to promptly support all folks at any stage of using Butter. We provide resources for learning, using, and scaling the use of Butter so that people can answer their own questions quickly. Our product is also simply more intuitive than most on the market – for both developers with our straightforward API and for marketers with our intuitive and clean interface.
<h2>About ButterCMS</h2>
ButterCMS offers a modern content management solution that helps companies across several markets tackle projects and manage content with ease. Their API-driven headless CMS has enjoyed strong success in several verticals, including e-commerce, agencies, SaaS, and marketplaces. Butter offers extensive documentation and a convenient API explorer interface for quick and painless integration with any application or website. If you need additional help, they offer live, personalized support for all clients.

New Content Localization Capabilities from ButterCMS: Q&A with CEO Jake Lumetta

More big news from Umbraco, right on the heels of <a href="https://www.cmscritic.com/umbraco-cms-acquired-by-software-investor-monterro-interview-with-ceo-kim-sneum-madsen/" target="_blank" rel="noopener">their recent acquisition</a> by Monterro: the launch of <a href="https://umbraco.com/products/umbraco-cms/umbraco-9/" target="_blank" rel="noopener">Umbraco 9</a>.
As the company claims on its website, "with every new release of Umbraco, you get a CMS that's simpler." That seems central to this new version, which promises a simpler experience for editors, developers, and web agencies that rely on their user-friendly, flexible, and fully customizable content management system.
Umbraco 9 features a complete update of their CMS technology stack, with a move from .NET Framework to now running completely on .NET 5 (previously known as .NET Core). According to the company, this transformation will offer enhanced performance and scalability, a cleaner architecture, and compatibility with macOS, Linux, and Microsoft Windows – opening up Umbraco to a larger pool of web developers.
“Moving Umbraco completely to the latest version of .NET future proofs the platform, providing a robust CMS on the most relevant and modern technology familiar to—and expected from—today’s web developers,” said Kim Sneum Madsen, CEO of Umbraco. “Making Umbraco cross-platform as well means web agencies struggling to find developers will have even more options as Linux and macOS developers – and not just those working on Windows – recognize the benefits Umbraco offers.”
Founded in 2005, Umbraco’s CMS "family" includes its flagship, open-source Umbraco CMS, as well as Umbraco Heartcore (a headless CMS), Umbraco Cloud, and Umbraco Uno – a one-stop platform for non-technical marketers and creative agencies. 
With help from its active community of more than 220,000 members, including a large “best-of-breed” partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide—the majority in Europe and the U.S.—running live on its solutions.
<h2>Umbraco provides cadence for major new version releases, taps community for validation</h2>
The launch of Umbraco 9 also kicks off the company's plan for steady releases of new major versions. This cadence is aligned with Microsoft .NET Long Term Support (LTS) releases, which means users can be confident that future Umbraco LTS versions are always updated to the latest Microsoft technology.
“With Umbraco now on .NET 5, not only do we get some significant baseline improvements from the framework, but we can finally take advantage of some of the huge performance gains available in these latest .NET releases,” said Benjamin Carleski, senior developer, ProWorks Corporation. ”Umbraco 9 brings the latest advances to the CMS, such as string and Regex optimizations, and is fully compatible with .NET 6, with its round of further enhancements, when it releases later this year. Umbraco developers will also get access to an improved config system, Lucene.NET 4 enhancements, better member/user integrations, and so much more that has been added to Umbraco in v9.”
With help from long-time users like Carleski – and thousands of members of their open-source community – Umbraco 9 is “clearly ready for global use,” Madsen added. He went on to say: “Developers and their web agencies can be confident using Umbraco 9 for new projects today and long into the future, all without worrying about multiple frameworks or running multiple versions in tandem. They get a user-friendly and up-to-date CMS on modern and secure technology with a clear upgrade plan, making it even easier to create new digital experiences for themselves and their clients.”
To learn more about Umbraco 9, <a href="https://umbraco.com/products/umbraco-cms/umbraco-9/" target="_blank" rel="noopener">visit Umbraco's website</a>.
<h2>About Umbraco</h2>
Danish Umbraco was founded in 2005 with the vision of making the complex simpler. The company offers a user-friendly best-of-breed platform for content management (CMS) based on open-source technology. With more than 700,000 installations, Umbraco is one of the most deployed Web Content Management Systems on the Microsoft stack. Its success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100 employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit <a href="https://umbraco.com/" target="_blank" rel="noopener">www.umbraco.com</a>

Umbraco 9 "Future Proofs" CMS with Complete Move to .NET 5/ASP.NET Core

Image of Umbraco 9 logo in space illustration

Ah, the bliss of early autumn. Can you feel it in the air?
As September ends and nature's majestic foliage blooms across the Northern hemisphere, our editorial staff is catching its collective breath. It's been a summer like no other, with a pandemic still stoking uncertainty in most parts of the world. But one thing is still certain: digital transformation is exploding – and shows no signs of slowing down. 
In the CMS and DXP territories, we've been following the continuous saga of consolidation and the rabid race to expand features. This month alone, we saw <a href="https://www.cmscritic.com/adobe-acquires-video-collaboration-platform-frame-io/" target="_blank">Adobe acquire Frame.io</a>, <a href="https://www.cmscritic.com/sitecore-acquires-ai-powered-search-platform-reflektion/" target="_blank">Sitecore purchase Reflektion</a>, <a href="https://www.cmscritic.com/duda-snaps-up-snipcart-to-boost-e-commerce-capabilities-qa-with-ceo-itai-sadan/" target="_blank">Duda snap up Snipcart</a>, and <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/" target="_blank">Acquia buy Widen</a>. The game is getting tight at the enterprise level, and we'll be monitoring activity across our sector as we approach the end of the year. 
In the meantime, here are some other snippets we've been following in September. 
 
<h2>Cloudways releases Top 9 WordPress page builders based on performance</h2>
<img style="max-width:750px" src="https://cmscritic.com/ms-content/uploads/2021/09/best-wordpress-page-builders-banner.jpg" alt="Best WordPress Page Builders Banner" />
<a href="https://www.cloudways.com/en/" target="_blank">Cloudways</a>, the managed cloud hosting platform, has selected the top 9 WordPress page builders based on active installations and positive user reviews. The company vetted each entry through a rigorous testing and review process, giving us their top choices based on a variety of criteria. 
So what is a WordPress page builder, anyway? Quite simply, it's a plugin that replaces the classic WordPress editor with a third-party UI. In most cases, this interface lets you drag and drop elements like buttons, social icons, galleries, and images onto a template. There's no code or complexity involved, and almost any user can be successful without a steep learning curve. 
That said, most drag-and-drop builders do bring a modicum of frustration and compromises to the experience (translation: you don't always get exactly what you want). There's often more complexity than you bargain for, and page builders do lock users into their own unique, non-standardized code - so you're stuck with it. They also have a tendency to <a href="https://pagely.com/blog/wordpress-page-builders/" target="_blank">slow down a website</a> with added bloat.
Then why use page builders? Well, in the early days of the web, deep development expertise was needed to build almost any kind of website. Although WordPress was initially designed to give people the ability to publish websites without creating and coding from scratch, the leading open source content management system has become more and more complex over the years – evolving into a platform that is vastly different from its origins. 
Today, it's getting easier to design and develop websites thanks to the evolution of more reliable website builders, and that's why Cloudways has invested in their assessment. And without further ado, here are their top 9 picks:
<ol>
<li><a href="https://www.brizy.io/" target="_blank">Brizy</a></li>
<li><a href="https://www.wpbeaverbuilder.com/" target="_blank">Beaver Builder</a></li>
<li><a href="https://www.cmscritic.com/10-best-plugins-for-elementor-page-builder/" target="_blank">Elementor</a></li>
<li><a href="https://www.seedprod.com/" target="_blank">SeedProd</a></li>
<li><a href="https://wordpress.org/plugins/wp-pagebuilder/" target="_blank">WP Page Builder</a></li>
<li><a href="https://siteorigin.com/" target="_blank">SiteOrigin</a></li>
<li><a href="https://oxygenbuilder.com/" target="_blank">Oxygen</a></li>
<li><a href="https://zionbuilder.io/" target="_blank">Zion</a></li>
<li><a href="https://www.boldgrid.com/" target="_blank">BoldGrid</a></li>
</ol>
The Cloudways page builder review is jampacked with information, including which speed testing tools they used, the number of active installations and star ratings of each page builder, and their performance analysis results according to GTmetrix, PageSpeed Insight Performance Analysis, Pingdom Performance Analysis, and K6.io Performance Analysis. Click here to <a href="https://www.cloudways.com/blog/wordpress-page-builders" target="_blank">read the review</a> and dig into the details. 
<h2>UserWay and Duda partner to make professional websites more accessible</h2>
<img style="max-width:800px" src="https://cmscritic.com/ms-content/uploads/2021/09/usw_duda-60460a9263e4c180db740dd2b08cfba0.jpg" alt="UserWay and Duda logos" />
<a href="https://www.cmscritic.com/duda-snaps-up-snipcart-to-boost-e-commerce-capabilities-qa-with-ceo-itai-sadan/" target="_blank">Duda</a>, the professional website builder, announced the addition of <a href="https://userway.org/" target="_blank">UserWay's</a> AI-powered accessibility widget to their Duda App Store. 
A nearly ubiquitous fixture on websites, Userway's cloud-based widget provides accessibility solutions without refactoring your website's existing code – helping to ensure a comprehensive legal and regulatory compliance framework covering ADA, Section 508, WCAG 2.1 AA, and much more.
There are currently <a href="https://www.who.int/en/news-room/fact-sheets/detail/disability-and-health" target="_blank">one billion people</a> living with disabilities worldwide, and over the last decade, digital accessibility has become one of <a href="https://www.cmscritic.com/why-your-website-has-to-be-just-as-ada-compliant-as-your-office-building/" target="_blank">the most important and talked-about issues</a> in the web and digital industries. UserWay is helping to address that with a simple, elegant solution that makes accessibility more attainable. For Duda, adding the UserWay feature helps provide their customers with more assurance that their digital experiences are more accessible. 
"We are constantly looking for ways to better serve our customers," said Itai Sadan, Duda's founder and CEO. "Adding UserWay's accessibility technology to our platform allows web professionals the freedom to design their websites without having to worry about the effects their choices have on accessibility. Some web professionals fear that being accessible will be limiting, but UserWay's solutions change that. We're proud that sites created on our platform will now be more accessible for those with disabilities."
Duda customers will be able to quickly strengthen the accessibility of their websites by quickly and easily installing UserWay's Accessibility Widget – which works perfectly out-of-the-box on any website built with Duda. This includes both purchased and premade templates as well as hand-crafted templates and designs.
You can learn more about it on Duda's website at <a href="https://www.duda.co/signup" target="_blank">https://www.duda.co</a>
<h2>Hyland launches OnBase in AWS Marketplace</h2>
<img style="max-width:720px" src="https://cmscritic.com/ms-content/uploads/2021/09/e0030_thumb_big_media.png" alt="Hyland OnBase" />
<a href="http://www.hyland.com/" target="_blank">Hyland</a>, a leading enterprise content management (ECM) and process management provider, is now offering their <a href="https://aws.amazon.com/marketplace/pp/prodview-pt2svfcpfgiga?sr=0-1&amp;ref_=beagle&amp;applicationId=AWSMPContessa" target="_blank">OnBase platform in the AWS Marketplace</a>, supporting the evolving needs of organizations to better manage digital information from anywhere and support their shifting work environments.
Hyland is best known for its <a href="https://www.onbase.com/en" target="_blank">Onbase</a> and <a href="https://www.hyland.com/en/perceptive" target="_blank">Perceptive</a> content management products, which securely centralize enterprise content and deliver relevant information to users across a wide variety of industries – including healthcare, finance, insurance, higher education, and manufacturing. Hyland commands the second-place position in the Leader Quadrant of <a href="https://www.hyland.com/en/explore/gartner-magic-quadrant-for-content-services-platforms" target="_blank">Gartner's 2020 Magic Quadrant for Content Services Platforms</a> and has been <a href="https://www.hyland.com/en/learn/it-programs/forrester-wave-content-services-Q2-2021" target="_blank">named a content platform leader</a> in the Forrester Wave Report for Content Platforms, Q2 2021.
Designed to efficiently manage content, processes, and cases, OnBase connects and centralizes business-critical content in one secure location. As more organizations choose cloud technology to run their operations, Hyland's cloud-first vision and development methodology set the foundation to support evolving business practices – delivering relevant information when and where users need it to increase productivity, improve customer experience, and reduce risk across the enterprise. 
The addition of OnBase in AWS Marketplace with further Hyland's cloud-first vision – providing organizations across the globe with the business dexterity they need, leveraging content management, business process management, and intelligent automation solutions with the scalability, reliability, and security of Amazon Web Services (AWS).
"Our <a href="https://www.hyland.com/en/company/partner-program/strategic-alliance-partners/aws" target="_blank">work with AWS</a> has never been stronger, and we're proud to leverage its infrastructure to power OnBase in the Hyland Cloud," said Ed McQuiston, EVP and Chief Commercial Officer at Hyland. "With joint customer success stories spanning the healthcare, government, insurance, and financial services industries, Hyland and AWS are better together, providing leading cloud-based content services solutions to help organizations thrive in the next normal."
Hyland had been on a buying spree in the past few years, acquiring both <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/" target="_blank">Alfresco</a>, an open-source content services platform, and <a href="https://www.cmscritic.com/hyland-enters-agreement-to-acquire-nuxeo/" target="_blank">Nuxeo</a>, a content services and digital asset management (DAM) platform.
<h2>WordPress Gutenberg 11.5 achieves a full site editing milestone</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/09/headings-framecap-2048x1152-1.jpg" alt="WordPress Headings framecap" />
Did Gutenberg ever take a break from his printing press? Not likely. Once books could be printed at scale, the demand was never-ending. 
 The same holds true for the folks at WordPress – who seem to never pause on their updates and improvements the <a href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/" target="_blank">Gutenberg editor</a>. Just two weeks after releasing 11.4, <a href="https://make.wordpress.org/core/2021/09/17/whats-new-in-gutenberg-11-5-16-september/" target="_blank">11.5</a> hit the streets with a host of new features. Busy bees to be sure.
Here are a few noteworthy additions:
<ul>
<li><a href="https://github.com/WordPress/gutenberg/pull/33991" target="_blank">Block Gap support</a> now provides opt-in to control for users to choose the distance between items within a block. This feature has also been added to the <a href="https://github.com/WordPress/gutenberg/pull/34456" target="_blank">Columns</a>, <a href="https://github.com/WordPress/gutenberg/pull/34570" target="_blank">Title</a>, and <a href="https://github.com/WordPress/gutenberg/pull/32367" target="_blank">Navigation</a> blocks.</li>
<li>Following the <a href="https://github.com/WordPress/gutenberg/pull/33359" target="_blank">introduction of Flex Layout</a> in <a href="https://make.wordpress.org/core/2021/08/05/whats-new-in-gutenberg-11-2-0-4-august/" target="_blank">11.2.0</a>, now Flex Layouts are supported within the <a href="https://github.com/WordPress/gutenberg/pull/34493" target="_blank">Social Links</a> and <a href="https://github.com/WordPress/gutenberg/pull/34535" target="_blank">Group</a> blocks. </li>
<li>The Social Links block now has a "Flex" justification option for automatic best-fit. </li>
<li>There's a <a href="https://github.com/WordPress/gutenberg/pull/34535" target="_blank">new variation of the Group block</a> that allows for Flex Layout. You can try it by choosing "Row" from the block inserter.</li>
<li>The Heading Levels menu has been redesigned to a vertical orientation, making it easier to visualize the hierarchy.</li>
<li>There's also a new setting to <a href="https://github.com/WordPress/gutenberg/pull/33656" target="_blank">customize the Next and Previous Page indicators</a> in the Query Pagination block, allowing the addition of an arrow or a chevron to your designs.</li>
</ul>
To see the full list of updates and fixes, check out the <a href="https://make.wordpress.org/core/2021/09/17/whats-new-in-gutenberg-11-5-16-september/" target="_blank">WordPress 11.5 release notes</a>.
<h2>Canva Raises $200 million at $40 Billion valuation, fueled by the global demand for visual communication</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/09/canva_cofounders_ltr_cliff_obrecht_melanie_perkins_cameron_adams-scaled.jpg" alt="Canva cofounders" />
<a href="https://www.cmscritic.com/canva-button-gives-cms-users-integrated-graphic-design-tools-for-visual-content/" target="_blank">Canva</a>, the graphic design and collaboration platform, is now officially a "unicorn" valued at $40 billion. This comes after the company raised another $200 million in funding led by the investment management firm <a href="https://www.axios.com/canva-200-million-billion-valuation-t-rowe-price-8ace330a-2b17-403f-9d9f-97efdc223885.html" target="_blank">T.Rowe Price</a>.
Melanie Perkins, the CEO and the co-founder of Canva, launched the first version of the platform in 2013 to make graphic design accessible to everyone. The Canva platform can be used for many things, from designing resumes to creating a wide array of marketing materials including social media images, logos, posters, business cards, presentations, cards, reports, reports, infographics, and more. 
With 60 million monthly active users across 190 countries, there are now 7 billion total designs created on Canva at a rate of more than 120 designs every second. Canva also boasts over 500,000 paying teams on their platform, with their latest release catering to large teams and enterprises across the globe.
The latest funding round will be used to expand Canva's team of more than 2,000 employees, which the company expects to double in the year ahead.

CMS Monthly Recap: Canva Raises $200 million at $40 Billion Valuation, Hyland Launches OnBase in AWS Marketplace, and More

CMS Monthly Recap text lockup with image of autumn trees and foliage

<a href="http://www.progress.com" target="_blank" rel="noopener">Progress</a> is making progress.
And that says a lot given their long history in the business applications marketplace. Founded in 1981, it’s fair to say that the software vendor has “seen it all” and helped shape the current BA landscape. But such longevity can result in a paleolithic perception, especially when technology "years" are measured in days.
But that hasn't been the case for Progress. More recently, the company has focused on deepening its innovation across an expanding digital experience portfolio – starting with its acquisition of <a href="https://www.progress.com/blogs/progress-software-announces-agreement-of-intent-to-acquire-telerik" target="_blank" rel="noopener">Telerik’s Sitefinity CMS</a> in 2014.
With the accelerated pace of digital transformation felt throughout the Covid-19 pandemic, Progress has experienced steady growth, even <a href="https://www.zdnet.com/article/progress-software-stock-surges-as-fiscal-q3-results-crush-expectations-raises-year-view/" target="_blank" rel="noopener">crushing analyst expectations</a> for Q3 2021. This comes on the heels of another key <a href="https://www.globenewswire.com/news-release/2021/09/23/2302618/0/en/Progress-Announces-Acquisition-of-Kemp-Adding-Application-Experience-to-Industry-Leading-Product-Portfolio.html" target="_blank" rel="noopener">acquisition of Kemp</a>, a leader in the burgeoning Application Experience (AX) space, for a tidy sum of $258 million in cash.
Progress, yes. But not just for the sake of progress. There’s a plan in play, and there’s nothing “old guard” about this market leader’s vision for the future.
<h2>A shifting digital experience platform (DXP) marketplace</h2>
While Progress evolves their broader BA stack, Sitefinity continues to be a bellweather brand in the CMS and DXP storm of fragmentation and consolidation. This has been a critical advantage given the seismic shifts rippling across the DXP market.
As people and businesses move to more digital-first and contactless solutions (again, a by-product of Covid-19), having a solid digital strategy is essential. The demand for partners with proven experience and digital maturity has helped accelerate the pivot by streamlining technology adoption, reducing operational complexities, and eliminating many IT and compliance challenges.
This has been true for the entire DXP sector, which has experienced unprecedented growth.
But it’s not all rosy: Progress’ <a href="https://www.progress.com/campaigns/sitefinity/whitepapers/dxp-needs-to-be-less-complicated" target="_blank" rel="noopener">recent research</a> shows that 35% of organizations haven’t implemented a DXP solution because the products on the market are too complex, expensive, and monolithic – resulting in underutilized features that add to a bloated pricetag.
<h2>What to expect from Sitefinity DX 14.0 </h2>
With the release of <a href="https://www.progress.com/sitefinity-cms/dxp" target="_blank" rel="noopener">Sitefinity DX 14.0</a>, the company is injecting greater agility, flexibility, and extensibility into their digital experience platform (DXP) – providing a host of new capabilities for low-code integration, chat-driven engagement, and enhanced headless content delivery.
“As the core of a composable DXP, Sitefinity DX 14.0 puts pieces of the puzzle in place, giving organizations a powerful solution – without being overly complex or costly – for creating digital experiences that drive businesses forward,” said John Ainsworth, SVP, Core Products, Progress. “Organizations can be confident that through integrated content and commerce, combined with advanced marketing insights and headless experience delivery, they can create omnichannel experiences that deliver the right content, at the right time, on the right channel. This is no longer a choice, but a must for those who want to stay competitive.”
Along with the aforementioned enhancements, Sitefinity DX 14.0 will enable integrated, tailored experiences delivered and managed at scale. In that sense, organizations can fashion their own unique DXP solution by choosing which functionalities meet their unique business goals and challenges – and empower them to create composable digital experiences.
<h2>Sitefinity DX 14.0 features</h2>
With the new release, users will be able to:
<ul>
<li>Execute strategic, data-driven marketing: Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling to drive more conversions and increased ROI.</li>
<li>Capitalize every channel in less time with multichannel experience management: Engage visitors across every stage of the funnel and customer lifecycle. With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can seamlessly execute a consistent and personalized experience across audiences’ key touchpoints. Additionally, organizations can drive visitors to positive outcomes by incorporating Progress’ powerful AI-driven chatbot platform, NativeChat®, into their Sitefinity experiences.</li>
<li>Boost efficiency through simplified system integration with low-code tools: Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems necessary to deliver a well-orchestrated omnichannel experience. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.</li>
<li>Scale global content and campaign delivery: Deliver content quickly and efficiently across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across several business departments, units, locations, and brands with comprehensive multisite user group management.</li>
<li>Ensure delivery of a smooth page experience: Ensure an engaging and pleasant visitor experience and optimize SEO rankings, user engagement, and conversion. Marketers can get dedicated, out-of-the-box support for the newest Google Page Experience requirements.</li>
</ul>
<h2>Forging a leadership role in the DXP space</h2>
The last two years have seen a constant battle for enterprise dominance in the digital experience platform space. While both <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/">Gartner</a> and Forrester have incrementally shifted the players on the board, few disruptors have made the treacherous climb to compete with the likes <a href="https://www.cmscritic.com/adobe-experience-cloud-adds-new-headless-cms-capabilities-updates-to-commerce-integration/">Adobe</a>, <a href="https://www.cmscritic.com/acquia-widens-its-dxp-stack-with-widen-acquires-dam-and-pim-capabilities/">Acquia</a>, <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/">Optimizely</a>, and <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/">Sitecore</a>.
Still, there’s lots of room for growth in the DX market. <a href="https://www.statista.com/statistics/870924/worldwide-digital-transformation-market-size/#:~:text=In%202022%2C%20spending%20on%20digital,almost%207%20trillion%20U.S.%20dollars." target="_blank" rel="noopener">According to Statista</a>, global spending on digital transformation is projected to reach $1.78 trillion next year – and between 2020 and 2023, that number balloons to almost $7 trillion.
Those figures are driving more opportunities for platforms to “progress,” and that certainly seems to be the case with Progress as they launch a broader vision of completeness around their DXP offering. This began with CMS many moons ago and has hence evolved into a confluence of marketing and optimization capabilities.
Sitefinity has managed to adapt and thrive throughout the course of these changes and seems poised to continue its growth. While it hasn’t shed its mantle of being a core CMS, the DXP moniker – and its now composable nature – should provide greater control to users and businesses as they tackle the unrelenting needs of digital transformation.
"Content management was the underlying piece of any DX platform until organizations realized that it alone wasn't enough,” said Paul Nashawaty, senior analyst at Enterprise Strategy Group. "The increasing need for flexibility and integration with other systems led to the emergence of the composable DX platform. What makes this technology powerful is the flexibility it provides – organizations can integrate only the components and systems they need and customize them as consumer behavior and market trends change."
In the past year, Sitefinity DX has earned multiple recognitions and reviews. Most recently, it was named a “Leader” in <a href="https://www.progress.com/campaigns/sitefinity/whitepapers/dxp-grid-report" target="_blank" rel="noopener">G2’s Spring 2021 Grid® Report for Digital Experience Platforms</a>. The recognition was based on a variety of factors, including features and functionality, market presence, and customer satisfaction. Sitefinity DX was also named a “Major Contender” in Everest Group’s Digital Experience Platform (DXP) PEAK Matrix® Assessment 2021.
You can check out Sitefinity DX 14.0 at <a href="https://www.progress.com/sitefinity-cms" target="_blank" rel="noopener">https://www.progress.com/sitefinity-cms</a>.
<h2>About Progress</h2>
<a href="http://www.progress.com" target="_blank" rel="noopener">Progress</a> (NASDAQ: PRGS) provides the leading products to develop, deploy and manage high-impact business applications. Our comprehensive product stack is designed to make technology teams more productive, and we have a deep commitment to the developer community, both open source and commercial alike. With Progress, organizations can accelerate the creation and delivery of strategic business applications, automate the process by which apps are configured, deployed and scaled, and make critical data and content more accessible and secure – leading to competitive differentiation and business success. Over 1,700 independent software vendors, 100,000+ enterprise customers, and a three-million-strong developer community rely on Progress to power their applications.

Progress Launches Sitefinity DX 14.0, Enhances Digital Experience Delivery with Global Scale

Progress Sitefinity logo with 14.0 version number

With little time to reflect on <a href="https://www.cmscritic.com/sitecore-acquires-ai-powered-search-platform-reflektion/" target="_blank" rel="noopener">Sitecore's recent acquisition of Reflektion</a>, another enterprise DXP has helped itself to strategic snack – providing more evidence that the market's appetite for expansion is still voracious. 
Just a few days ago, <a href="https://www.acquia.com/faq/acquia-acquires-widen" target="_blank" rel="noopener">Acquia</a>, a leading digital experience platform, announced its purchase of <a href="https://www.widen.com/" target="_blank" rel="noopener">Widen</a> – a cloud-native digital asset management (DAM) and product information management (PIM) provider. 
While the past 18 months have seen a relentless cycle of consolidation across the industry, it now seems that <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/" target="_blank" rel="noopener">Gartner's crop of DXP leaders</a> are playing pole position around critical gaps in their DXP stack. What started with optimization and customer data is now evolving into a heated race for robustness on every level – and for Acquia, digital asset management has been missing from the mix.
Here's more on what the acquisition could mean for the Drupal-based DXP platform.
<h2>Widen bring best-of-breed DAM and PIM capabilities to Acquia</h2>
Widen's value proposition is fairly simple: it unites <a href="https://www.widen.com/blog/digital-asset-management" target="_blank" rel="noopener">digital assets</a> such as rich media, product information, and marketing content into a single workflow and provides an intuitive interface that democratizes access to a brand's resources. 
In layman's terms, it makes finding and using assets like video, graphics, and copy much easier for marketing professionals (or anyone for that matter).
Whether you're a content strategist, UX designer, marketer, or web developer, delivering a great user experience is always the mission – and good content is essential to that goal. Widen has focused on the asset side of the Content Operations flow, enabling users to enhance their experience with access to the right components. 
Acquiring the capabilities of a DAM and a PIM are "strategic gold" for Acquia. To create personalized customer engagement at scale, brands are creating immense volumes of digital content. Traditionally, DAMs have helped simplify a marketer's access to this content while managing versions and workflows to ensure consistency. But within the context of a DXP, a modern DAM must also provide robust technical capabilities and extensibility. Additionally, a PIM solution should enable product data enrichment with marketing copy and digital assets to easily create branded product content. 
Together, these capabilities help organizations create and refine distinctive digital experiences based on evolving customer preferences – which is exactly what Acquia aims to do. It's also worth noting that the worldwide market for <a href="https://www.researchandmarkets.com/reports/5311981/digital-asset-management-market-global-industry" target="_blank" rel="noopener">DAM is projected to grow to $8.5B by 2025</a>, a 15% CAGR. <a href="https://www.researchandmarkets.com/reports/5304126/product-information-management-global-market" target="_blank" rel="noopener">PIM is set to increase from $8.8B last year to $18B in 2027</a>, an 11% CAGR. This underscores the value of the investment. 
"Acquia has long been an established leader in managing textual website content," said Dries Buytaert, Co-founder, and CTO of Acquia. "Now, with Widen, we will be able to offer world-class capabilities around rich media and product information content. Widen is consistently ranked a leader by industry analysts for vision, execution, and market presence. We have numerous joint customers today and believe Widen software will deliver value to Acquia Marketing Cloud and Drupal Cloud customers. We're excited to welcome the Widen team to the Acquia family and to collaborate with them on Acquia Open DXP."
<h2>Acquia Open DXP with Widen maximizes the value of digital content </h2>
When it comes to expanding the stack, the buying spree continues – and Acquia was already leading a similar trajectory as other DXPs, particularly in the Customer Data Platform (CDP) layer. Aquia <a href="https://www.cmscritic.com/acquia-digital-commerce-unifies-data-content-commerce-and-digital-merchandising/" target="_blank" rel="noopener">acquired AgilOne</a> two years ago, while in the last six months, <a href="https://www.cmscritic.com/sitecore-acquires-boxever-and-four51/" target="_blank" rel="noopener">Sitecore acquired Boxever</a> and Optimizely <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/" target="_blank" rel="noopener">acquired Zaius</a>. 
While some other platforms have already addressed DAM capabilities as part of their DXP offering, Widen presents a more advanced solution that will enable Acquia with key advantages. Now, marketers will be able to create, review, manage, distribute and analyze content across the entire lifecycle and support complex marketing workflows and enterprise DXP requirements.
"With Widen, we continue to differentiate Acquia Open DXP by adding enterprise-grade, cloud-native DAM, and PIM capabilities," said Mike Sullivan, President, and CEO of Acquia. "We will immediately invest in accelerated development of the Widen solution and leverage our global capabilities and partner network to bring it to marketing organizations that use Acquia Open DXP to manage, transform and deliver digital assets at scale."
Widen also goes beyond managing creative assets to include storing unstructured data such as legal documents, insurance claims, and contact lists. The marketing-friendly Widen PIM solution delivers product data from creators to customers – centralizing it for syndication across websites, catalogs and e-commerce channels. 
Widen also brings a portfolio of more than 700 customers to the Acquia ecosystem, including notable brands like Carnival Cruises, Crayola, Energizer, Kohler, LG, McCormick, New Balance, Progressive, and more. This is yet another differentiator for Acquia as they look to compete with other leading enterprise platforms. 
"Content is the heart of any digital experience," said Matthew Gonnering, CEO of Widen. "It influences action across marketing channels; email, social media, content management systems, marketing campaigns, e-commerce, product information management, and more. By combining with Acquia, a company that shares Widen's belief that radical innovation starts with commitment to customers and the community, we will continue to rapidly innovate our solutions to support the first and only open digital experience platform."
Widen will be available as part of Acquia Open DXP or as a standalone offering. To read more, visit the <a href="https://www.acquia.com/blog/acquia-continues-rapid-growth-plans-acquire-widen" target="_blank" rel="noopener">Acquia</a> or <a href="https://www.widen.com/blog/an-open-message-from-widen-ceo-matthew-gonnering" target="_blank" rel="noopener">Widen</a> blogs.
The transaction is expected to close in late September 2021.
<h2>About Acquia</h2>
<a href="https://www.acquia.com">Acquia</a> empowers the world's most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.
<h2>About Widen</h2>
Established in 1948, <a href="https://www.widen.com/">Widen</a> builds high-performing software that empowers organizations to create impactful, measurable and consistent brand experiences. Its platform spans brand management, marketing resource management, and product information management solutions and has enabled over one million marketers, content creators, and technologists at over 660 global brands to better connect with audiences. Customers include Dyson, New Balance, Energizer, Laura Mercier, Nars, Zeiss, Salvation Army, Citizen Watch, the Atlanta Falcons, Carnival Cruise Line, and many more. Headquartered in Madison, Wisconsin, USA, and with a European office in London, UK, Widen has the highest customer loyalty in the digital asset management (DAM) industry.

Acquia Widens Its DXP Stack with Widen, Acquires DAM and PIM Capabilities

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