Articles - Page 33

Not All Heroes Wear Capes. Here's Why CMS Is Your 'Unsung Hero' in 2025

janus-boye

Unless you're living under a pop culture rock, you've probably heard the phrase "there's an app for that."
Statements like this can often be hyperbolic. But in this case, it's on the money: <a href="https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/" target="_blank" rel="noopener">according to Statista</a>, there are 2.2 million apps available in the Apple App Store – and 3.57 Million in the Google Play store. That's a whole lotta apps.
The app revolution makes sense when you consider that most great ideas are born out of necessity. What's amazing is how the marketplace has enabled ordinary people with no tech or development background to access apps as a solution to their problems – like knowing which wine to pair with your salmon. Ask Vivino: they now have <a href="https://apps.apple.com/us/app/vivino-buy-the-right-wine/id414461255" target="_blank" rel="noopener">over 50 million users worldwide.</a>
OK, so maybe wine isn't your thing. But let's say you're at your favorite craft beer pub and inspiration strikes. You grab a cocktail napkin and start mapping out a new app and how it will change your business. But now what? If you don't have the technical skills, outsourcing an app can be an expensive and risky endeavor. According to Utility, more advanced, multi-function and gaming apps <a href="https://utilitynyc.com/blog/app-development-cost#:~:text=Basic%20database%20apps%20cost%20between,based%20on%20quality%20and%20detail." target="_blank" rel="noopener">can cost between $150,000 - $250,000</a> or more based on quality and detail.
It's easy to get overwhelmed by these numbers. And if you're going big, it's always best to think about how an app can be sustained or even monetized. It's for this reason that <a href="https://www.fyresite.com/how-many-apps-fail/" target="_blank" rel="noopener">many people believe that 99% of apps fail</a> - but that doesn't reflect branded apps that reinforce your core business. 
So what if you just need a branded app? Not necessarily a suped-up AR-powered megalith, but a customized experience that allows you to enrich your users through a mobile channel with hundreds of different business solutions?
Well, it looks like <a href="https://www.wix.com/app-builder" target="_blank" rel="noopener">Wix</a> might have cracked that code – with no code at all. The popular website building platform recently announced a new product for business owners called <a href="https://www.wix.com/app-builder" target="_blank" rel="noopener">Branded App by Wix</a>, which allows users to create native apps for the iOS and Android stores without any complex development.
Wix – which is best known for its slick drag-and-drop website builder and CMS – has become a go-to platform for artists, freelancers, and small business owners looking to establish brands online without the hassle of coding and complexity. Now, the platform is expanding its user-friendly approach by making it possible for anyone to get into the app game without learning any code or relying on expensive, third-party development sources. 
Branded App by Wix will offer users a simple experience for customizing their apps, starting with their logo – which will appear in the major app stores alongside other leading apps. This alone can provide a significant branding boost to any business.
The app builder also allows what Wix describes as "total creative freedom" to design an app icon and customize the layout and general look and feel of the app UI, and enhance it with access to hundreds of features including eCommerce storefronts and forums.
One of the most challenging (and overlooked) costs of an app is management and maintenance, particularly when dealing with the native app stores themselves. Wix alleviates this by enabling automatic updates, ensuring that your app is constantly working with the latest versions of the iOS and Android stores – and that your data is always being synced.
"Building my own app with Branded App by Wix has been a total gamechanger for my business," said Wix user Benji Beasts, Founder and Fitness Trainer at Core Attack Fitness Club. "I had to have an app that I could customize to achieve the exact look, feel and service my members experience when they walk through my doors. Members use the app every day—whether it's to book sessions, buy merchandise or even stream sessions on demand. The most amazing thing about this app, especially for the time we are living in, is the place it provides for customers to connect with me and other members, creating a community experience that keeps them motivated and coming back for more. No need for a background in coding, just my passion and my brand."
While it's a far cry from a complex app like Vivino, don't cry over any spilled wine: Branded App by Wix is another signal that the app marketplace is becoming more accessible and cost-effective to a wider range of businesses – particularly in the do-it-yourself range. Right out of the gate, the experience is offering some fairly decent design capabilities, and Wix plans to push new features that offer extended customization and navigation in the coming months.
"This release is another step in our native mobile app strategy making sure users can create custom iOS and Android apps as easily as they create custom websites," said Ronny Elkayam, SVP of Mobile, App Market &amp; Strategic Products at Wix. "The Branded App is a major addition to the Wix offering, enabling business owners to have another medium to activate their brand. We are happy to equip any type of business owner or service provider with the native mobile experience they need to enhance their customers' experience, grow their businesses, and ultimately compete with today's biggest brands."
The Branded App unlimited is currently being offered at <a href="https://www.wix.com/app-builder" target="_blank" rel="noopener">50% off</a> its original price – making it just $100 a month (paid annually). Note that the current plan doesn't include the registration fee for Apple's App Store (from $99 a year) and Google Play ($25 one-time fee), or any additional fees that Google or Apple may apply.
Even so, at this price point, you might want to pop a cork and start toasting to your new branded app.
<h2>About Wix</h2>
<a href="https://www.wix.com/" target="_blank" rel="noopener">Wix</a> is leading the way with a cloud-based website development platform for over 200 million registered users worldwide today. The Wix website builder was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, artists, and individuals to take their businesses, brands and workflow online. The Wix Editor, Wix ADI, Editor X, a curated App Market, Ascend by Wix and Velo by Wix enable users to build and manage a fully integrated and dynamic digital presence. Wix's headquarters are in Tel Aviv with offices in Austin, Be'er Sheva, Berlin, Cedar Rapids, Denver, Dnipro, Dublin, Kyiv, Kraków, Los Angeles, Miami, New York, Phoenix, San Francisco, São Paulo, Tokyo and Vilnius.

Wix Launches New Branded App Builder for Creating Code-Free Native Mobile Apps

paris-tuzun

With so much negative news these days, it's great to be covering something positive – and that's exactly what the Special Olympics brings out: positivity.
As an organization, the Special Olympics goes far beyond the field of play. Not only does it provide a diverse and inclusive community for athletes and their families, but it delivers life-changing healthcare to thousands of individuals. Tragically, over the last year and a half, Special Olympians have been largely sidelined due to the pandemic, as people with intellectual disabilities have the <a href="https://www.aamc.org/news-insights/terrible-toll-covid-19-people-intellectual-disabilities" target="_blank" rel="noopener">highest independent risk factor</a> for contracting COVID-19.
But that all changes next June at the <a href="https://www.2022specialolympicsusagames.org/" target="_blank" rel="noopener">2022 Special Olympics USA Games</a>, which will be held from June 5th through the 12th in Orlando, Florida. These will be the largest Games in history, as several Caribbean nations have also been invited to compete (the charter of the Special Olympics is inclusion, so this fits right in).
As with most modern large-scale live events, mobile apps and digital experiences have played a key role in the fan engagement strategy. The 2022 Special Olympics USA Games is planning to take that innovation even further – and is looking to the Cloud as a means to unlock the possibilities.
To get there, they've engaged <a href="https://www.solodev.com" target="_blank" rel="noopener">Solodev</a> – a cloud-first content management and customer experience platform with a distinct focus on AWS. More recently, the company has transformed into something of a marketplace ecosystem for building and deploying custom cloud apps and experiences, leveraging their knowledge of containers and DevOps to help companies launch advanced cloud services at scale. This includes their legacy <a href="https://www.solodev.com/marketplace/solodev-cms-enterprise" target="_blank" rel="noopener">Solodev CMS</a>, but now a whole lot more.
Today, <a href="https://www.solodev.com/news/solodev-selected-as-cloud-consulting-partner-of-the-2022-special-olympics-usa-games.stml" target="_blank" rel="noopener">the company announced</a> that it has been awarded the status of "Cloud Consulting Partner" of the 2022 Special Olympics USA Games. Solodev will be responsible for building and deploying an advanced cloud infrastructure that powers immersive digital experiences – including a mobile fan engagement app designed exclusively for the event.
With the Games anticipating over 5,500 athletes and coaches, 20,000 volunteers, and more than 125,000 spectators, any apps will be expected to scale with a high degree of assurance. The fan engagement app, for example, will provide ticketing, scheduling, wayfinding, and other features that are essential to athletes and fans. Ensuring a seamless experience for tens of thousands of users will require an intelligent, secure, and highly scalable cloud strategy, which is where Solodev excels.
As an <a href="https://aws.amazon.com/" target="_blank" rel="noopener">Amazon Web Services (AWS)</a> Advanced Technology Partner, the company has amassed deep experience building world-class cloud architectures – the kind that enable applications to serve large communities of users. To meet the unique goals of the USA Games, Solodev chose AWS as the cloud of choice to design and deploy a container-based “serverless” infrastructure. The solution will integrate AWS’s most advanced portfolio of services, and Solodev's team will provide the necessary DevOps to support the infrastructure leading up to and during the event.
“Being a Cloud Consulting Partner to the 2022 Special Olympics USA Games is one of our proudest moments,” said Shawn Moore, Chief Technology Officer at Solodev. “Leveraging our cloud expertise to help create a unified and connected event for these incredible athletes – as well as their families, friends, and fans – is part of our own mission to positively impact the world through digital experiences.”
“We’re proud to have Solodev on our technology team,” said Lonnie Snyder, Chief Information Officer at the 2022 Special Olympics USA Games. “As we build our mobile fan engagement app, the cloud has become a critical part of our overall digital strategy. We needed a trusted partner to help guide us through key decisions, so we can deliver the best experience for our athletes, coaches, volunteers, spectators, and ambassadors.”
Solodev has long supported the technology goals of not-for-profit organizations, delivering best-in-class cloud consulting, CMS, and other digital experience services. This includes public sector and healthcare organizations with critical requirements around security, scalability, and high availability. According to the company, their experience will provide key advantages to the USA Games, bringing deep cloud expertise that will support safety and healthcare-related services that help improve the lives of Special Olympics athletes.
“What we’re building is more than a cloud infrastructure for fan engagement, it’s digital transformation,” said Matt Garrepy, Chief Digital Officer at Solodev. “Our underlying serverless architecture powered by AWS will have an impact on an athlete’s entire experience. Our team’s contribution will help change lives for the better, and that’s a unique privilege for any company.”
The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-style sports for children and adults with intellectual disabilities – giving them opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills, and friendship with their families, other athletes, and the community. The USA Games is held once every four years in the United States, offering athletes from across the nation to compete in summer sports.
To learn more about the 2022 Special Olympics USA Games, visit <a href="https://www.2022specialolympicsusagames.org/" target="_blank" rel="noopener">https://www.2022specialolympicsusagames.org/</a>
<h2>About Solodev</h2>
Solodev is the galaxy’s largest ecosystem of cloud and digital marketing services, from containers to content management to AI. With Solodev, developers and organizations can build and launch amazing customer experiences, power omnichannel strategies across the IoT, deploy custom cloud apps, and collaborate on digital transformation. Solodev also provides consulting, training, managed services, and 24/7 human support to help users succeed on their cloud journey. An Amazon Web Services (AWS) Advanced Technology Partner, Solodev has achieved rigorous competencies in Government, Education, Digital Customer Experience (DCX), and Public Safety &amp; Disaster Response. Solodev products – including CMS, Kubernetes, and Personalize – can be purchased on-demand in the AWS Marketplace, through State and Federal contract vehicles, or online at <a href="http://www.solodev.com" target="_blank" rel="noopener">www.solodev.com</a>
<h2>About 2022 Special Olympics USA Games</h2>
The 2022 Special Olympics USA Games, scheduled for June 5-12, 2022 in Orlando, Florida, will unite more than 5,500 athletes and coaches from all 50 states and the Caribbean during one of the country’s most cherished sporting events – the 2022 Special Olympics USA Games. The Games will offer 19 Olympic-style team and individual sports, including athletics (track &amp; field), basketball, bocce, bowling, cheerleading, equestrian, flag football, golf, gymnastics, open water swimming, powerlifting, soccer, softball, stand up paddleboard, surfing, swimming, tennis, triathlon and volleyball. For over 50 years, Special Olympics has been empowering athletes and encouraging a more inclusive world for those with intellectual disabilities and beyond. For more information, <a href="http://www.2022USAGames.org" target="_blank" rel="noopener">www.2022USAGames.org</a>

Solodev Selected as Cloud Consulting Partner of the 2022 Special Olympics USA Games

cms-critic-staff

Image of Solodev, AWS, and 2022 Special Olympics USA Games logos

Scandinavia has long been regarded as a cradle of CMS innovation. And while that cradle has been rocked by the rise of Western competitors, the Nordic legion of web content management systems still holds a strong position in the minds – and hearts – of their users.
Heart. That might be one of the most tangible differentiators for <a href="https://umbraco.com/" target="_blank" rel="noopener">Umbraco</a>, a Danish platform that was originally coined “The Friendly CMS” <a href="https://umbraco.com/about-us/values/why-the-friendly-cms/" target="_blank" rel="noopener">by one of its community members</a> back in 2006.
As this now-legendary designer was credited with observing: Everything about Umbraco is friendly. The UX, the community, and the pricing.
Turns out this tagline has stood the test of time – just like Umbraco itself.
In a global marketplace where CMS providers are struggling to establish or re-establish their identity (be it headless, DXP, or some bolt-on Frankenstein of neo-monolithic proportions), Umbraco is staying true to its core. It’s doubling down on its community, making complex technologies easier to use, and reminding us that open source is really about people – not just platforms.
For all these reasons (and presumably more), <a href="https://www.monterro.com/" target="_blank" rel="noopener">Monterro</a> – the Swedish software growth investor that prides itself on turning Nordic software companies into global players – <a href="https://umbraco.com/blog/swedish-software-growth-investor-monterro-acquires-a-majority-stake-in-umbraco/" target="_blank" rel="noopener">has just purchased a majority stake in the Danish vendor</a>.
We had a chance to discuss this news with Umbraco’s CEO and self-proclaimed “Chief Friend Maker,” <a href="https://twitter.com/kimsneummadsen?lang=en" target="_blank" rel="noopener">Kim Sneum Madsen</a>, who has been with the outfit since 2016. While acclaimed founder Niels Hartvig will be parting company, Madsen will continue to man the reigns as Monterro’s operational and financial backing comes online.
In our exclusive interview, we discussed where the company has been, what’s ahead – and how open source is “not a hippie thing anymore.”
<h2>Expanding best-of-breed digital experiences</h2>
Umbraco has come a long way since its founding in 2005, and like the rest of the market, the company has adapted to significant change. But according to Madsen, what hasn’t changed is their persistent focus on making things simpler.
While describing Umbraco’s history, Madsen said there have been three key elements to their success: software, community, and company. The first decade of their growth was focused on making great software and aligning with Hartvig’s vision of open source. The second was focused on nurturing an active community that loved their product – and built on it in a big way. At last count, Umbraco boasts over 220,000 developers and users worldwide, which is an astounding amount of adoption by any measure.
With the software and community pieces firing on all cylinders, the company is now focused on the company, which is where Madsen comes in. While his mission over the last five years has revolved around “customer happiness,” his job as CEO will require a balancing of the elements to achieve scale in a competitive, mature, and increasingly commoditized market.
“We believe we’re in a very strong position with the balance of the elements,” said Madsen, speaking of the software, community, and company components. “We’ve reinvented the way our community works, we have a mature model for engaging community teams around the globe, and we can give them something to build on.”
To reach the next level, Umbraco has invested in expanding its product set. Along with its flagship open-source Umbraco CMS, they now feature <a href="https://umbraco.com/products/umbraco-heartcore/" target="_blank" rel="noopener">Umbraco Heartcore</a>, a headless offering; <a href="https://umbraco.com/products/umbraco-cloud/" target="_blank" rel="noopener">Umbraco Cloud</a>, a fully-hosted ecosystem that boasts simplicity as one of its core attributes; and <a href="https://umbraco.com/products/umbraco-uno/" target="_blank" rel="noopener">Umbraco Uno</a>, a one-stop platform for non-technical marketers and creative agencies.
Along with its vast community of members, including a large partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide – the majority in Europe and the U.S. – running live on its solutions. Along the way, the company has scored some impressive customers, including JP Morgan, Rubbermaid, Scholl, the NFL, and other market leaders.
<h2>Monterro brings extensive CMS experience to Umbraco </h2>
On the Monterro side of the ledger, the stars couldn’t be more aligned – and Madsen is thrilled with the outcome. He said the private equity partner stood out because of their financial structure, but also because members of their operational staff served in key roles at other CMS platforms, including Episerver.
“With extensive CMS experience and a true belief in open-source software, Monterro is a perfect match as we strive to meet the increasing demand for best-of-breed DXP solutions that make complex technologies easy to use,” Madsen said.
As part of its mission to turn Nordic software companies into global market leaders, Monterro has completed 17 investments and 17 add-on investments since 2012. These include operational experience from successfully developing and running companies such as Pointsec, Orc Software, and CMS vendor Episerver, now <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/" target="_blank" rel="noopener">Optimizely</a>.
“With Monterro’s valuable guidance and capital,” Madsen remarked, “we will continue to work closely with our active open-source community to bring the Umbraco family of user-friendly, flexible, and robust CMS platforms to an even greater portfolio of companies in even more countries.”
While the structure of Umbraco’s ownership has changed, Madsen affirmed that the company’s direction will remain the same. “Our ambition is to use this position and invest money back into the continued growth of all the elements that constitute Umbraco," he said. "We will continue to focus on creating world-class software that produces outstanding value for users and customers.”
<h2>Market consolidation and confronting the data challenge</h2>
One area we discussed was the breakneck consolidation echoing across the CMS market and the drive to shore up the data layer – <a href="https://www.gartner.com/reviews/market/digital-experience-platforms" target="_blank" rel="noopener">a key requirement for Gartner</a> in their assessment of modern digital experience platforms.
Earlier this year, we saw several DXP players purchase customer data platforms (CDPs) to address the “missing data link” in their vision of completeness. This includes <a href="https://www.cmscritic.com/optimizely-acquires-customer-data-platform-zaius/" target="_blank" rel="noopener">Optimizely’s purchase of Zaius</a> this past March.
Madsen said that data is important, and while Umbraco would love to claim itself as the “single source” for data, what’s important is the aggregation of all relevant data – particularly as it relates to GDPR and other compliance requirements. He said customers must be in control, and with CMS as the backbone of a digital business, this should be made simpler in the process.
<h2>The growth of Enterprise and the role of Microsoft</h2>
“As Umbraco has matured over the last five years, we’re seeing increased demand from Enterprise customers,” said Madsen. At the same time, he said they’re seeing more customers wanting to move campaign sites closer to marketers – which is where Umbraco Uno comes in. As an out-of-the-box solution, it’s providing shorter delivery times for a wider range of clients, from enterprise to full-service digital agencies to design shops.
We also discussed the legacy role of <a href="https://dotnet.microsoft.com/" target="_blank" rel="noopener">Microsoft</a> and their history of .NET – which Madsen said continues to be a differentiator given Microsoft’s footprint in key geographies.
<h2>The rise of headless CMS</h2>
In our discussion of Umbraco Heartcore – their headless offering – Madsen reflected that it’s still very new as a stand-alone product. Like other traditional CMS platforms, their API nature has enabled connections and integrations before headless exploded in demand. He maintains that users want the freedom to build and connect as they see fit.
While the jury may be out on whether headless is a lasting trend, Madsen supports the need for agencies to have greater freedom over the frontend and focus on omnichannel. However, he underscored the need for the CMS to be structured around the workflow for users, so it remains easy for editors to do their job.
“We’ve always been focused on the content editor,” he punctuated. “It has to be easy, or they won’t bother.”
<h2>Mining growth from a strong open source community</h2>
What’s abundantly clear is that Umbraco’s fiercely loyal community has been a keystone to their success. Madsen knows this well given his history and proximity to partners during his tenure at Umbraco.
“Users and partners are intertwined, as developers often work for an agency,” he said. “Every developer working on Umbraco makes a living on our software.” This underscores the value of their open source community to their future growth.
Focusing on partners has had an intrinsic “one to many” effect on multiplying Umbraco’s business. Madsen describes their community as the implementers, which has allowed Umbraco to focus on perfecting their software.
We asked Madsen if there’s one thing he would want the market to know about Umbraco, and he again came back to the value of being open source – and the contributions of their community.
“Open source is not a hippie thing anymore,” he noted. “It has a far better development cycle. Developers can raise an issue and get an answer quickly from other developers. It is the true ‘outside in’ approach, not us inventing in a lab and taking something to market. This is all based on real-life experiences that our developers have.”
That sounds like a friendly CMS experience to us – and a true differentiator for an investor like Monterro.
Peace, love, and integration.
<h2>About Umbraco</h2>
Danish Umbraco was founded in 2005 with the vision of making the complex simpler. The company offers a user-friendly best-of-breed platform for content management (CMS) based on open-source technology. With more than 700,000 installations, Umbraco is one of the most deployed Web Content Management Systems on the Microsoft stack. Its success lies in the open-source model, a unique community of more than 220,000 developers and users, and a well-established partner network of digital agencies. Umbraco has 100 employees and is headquartered in Odense, Denmark, with a branch office in Charlotte, North Carolina. For more information, visit <a href="https://umbraco.com/" target="_blank" rel="noopener">www.umbraco.com</a>

Umbraco CMS Acquired by Software Investor Monterro: Interview with CEO Kim Sneum Madsen

Image of Umbraco logo and CEO Kim Sneum Madsen

Turning 16 is a huge milestone. For many, it means a driver's license – and the first taste of freedom.
For <a href="https://www.joomla.org/">Joomla!,</a> the popular open source CMS, turning 16 is more like a license to brag.
And why not? In just over a decade and a half, their free content management system has been downloaded a staggering 123 million times and translated into 77 languages. At last count, they're powering over 2.5 million websites, making it the third most popular CMS on the planet.
Pretty sweet stats.
And speaking of sweet... if your invitation to their "Sweet 16" shindig got lost in the mail, there's some <a href="https://community.joomla.org/events/user-group-meetings/4244-joomla-turns-16.html">digital merrymaking planned</a> by the Australia chapter of the Joomla! Community on August 17th (the actual birthday). We're told that both the London and Chicago user groups will make an appearance, but they're still waiting on Lizzo to RSVP.
Now, it wouldn't be a celebration without some presents, and the <a href="https://www.joomla.org/about-joomla/the-project.html" target="_blank" rel="noopener">Joomla! Project</a> is unwrapping some big ones with the<a href="https://www.joomla.org/announcements/release-news/5843-birthday-present-announcement-joomla-4-stable-17th-august.html"> stable release of Joomla! 4.0 and Joomla! 3.10</a> (the latter bridging the transition between the two major series). Just a month ago, Joomla <a href="https://www.cmscritic.com/cms-monthly-recap-wp-engine-launches-enterprise-wordpress-platform-salesforce-and-aws-expand-partnership-and-more/" target="_blank" rel="noopener">announced</a> the availability of the first <a href="https://joom.la/4rc3" target="_blank" rel="noopener">Joomla! CMS 4.0 Release Candidate 3</a> and <a href="https://github.com/joomla/joomla-cms/releases/tag/3.10.0-alpha8" target="_blank" rel="noopener">Joomla 3.10 Alpha 8</a> – so fully launching both versions in a matter of weeks is an exciting way to mark the milestone.
<h2>Joomla! 4.0: a story nine years in the making</h2>
It's fair to say that a Joomla! 4.0 had become a victim of "someday" mythology. A decade is a lifetime in technology, and it seemed stuck in the skunkworks. On the announcement page of their website, they describe the venture as "nine long years in the making," which sounds... well, long. 
To give you some context: a decade ago, <a href="https://www.cmscritic.com/acquia-digital-commerce-unifies-data-content-commerce-and-digital-merchandising/">Acquia</a> was just a rambunctious toddler, and <a href="https://www.cmscritic.com/gatsby-unveils-v3-0-cloud-hosting-and-more-at-gatsbyconf-2021/">Gatsby</a> wasn't even a twinkle in the headless sky. Of course, being a completely volunteer-built platform means timetables are often a little more fluid. 
Regardless of the delays, the hard work has finally paid off. And now that Joomla! powers one in every 50 websites, this new version could provide a real boost to their position in the free and open source field of CMS players. 
Here are a few highlights we can expect to see in the planned release:
Enhanced Accessibility: Joomla! has improved its overall accessibility posture by aligning with W3C Guidelines (WCAG 2.1) and striving for AA compliance. They've elevated everything from the layout, contrast, and infrastructure capabilities by building a stronger foundation around accessibility standards.
Improved UX: A redesigned administration dashboard will help to speed up content creation, while an improved media manager will help streamline editor updates. There are also new article templates that will help maintain page structure and design standards.
Customizable Emails: Now, users can deliver customized messages that welcome and inform audiences. With Joomla's new email templating system, it's quick and easy to create emails that improve communication and enhance the customer experience. 
Elevated Search: We all know that search is a boost to any website, allowing visitors to hone in on areas of interest and increase engagement. Joomla! 4 brings smart search features that dramatically improve its previous capabilities.
Built-in SEO: Get to the top of any search engine faster with Joomla 4.0's built-in SEO foundation. The new platform "bakes" search standards into the architecture of each page without any additional extensions – providing stronger SEO performance out of the box. 
Tighter Security: Security is top of mind for every website and CMS. That's why the Joomla! Project made security a key part of their focus for Joomla! 4.0, which features an array of architectural enhancements designed to maximize security and keep hackers out.
Higher Speeds: With eCommerce and transactional websites becoming prolific during the Covid-19 pandemic, speed has become absolutely essential to improving conversions. Joomla! 4.0 has made a point to improve performance and accelerate load times by enhancing the backend and overall structure of the platform. 
Refined Workflow Capabilities: Workflows help run websites – and businesses – more efficiently. Joomla! 4.0 brings a combined bench of enhanced workflow services that enable marketing and content managers to customize their requirements and streamline their efforts. 
<h2>How to transition to Joomla! 4.0</h2>
As noted, Joomla! is releasing versions 4.0 and 3.10 simultaneously, with the goal of easing the upgrade. 
The process is relatively simple. Start by upgrading to 3.10, and the pre-update checker will allow you to confirm compatibility with Joomla! 4.0's minimum requirements (including the current hosting environment and, more importantly, any installed extensions). Follow the prompts and the migration should be relatively smooth. 
If you do run into challenges or issues, don't forget that you have one of the largest user groups to turn to on the <a href="https://community.joomla.org/">Joomla! Community Portal. </a>
Ready to celebrate? Download the latest version of Joomla at <a href="https://www.joomla.org/3/" target="_blank" rel="noopener">https://www.joomla.org/3/</a>
From all of us at CMS Critic, we wish the entire community of contributors a very happy birthday – and hopefully, we're not waiting as long for the next update from Joomla!
(We mean that with the exclamation point, BTW...)
<h2>About Joomla! </h2>
Joomla! is an award-winning, open source content management system (CMS) that enables users to build powerful websites and online applications. Built and supported by a global community of volunteers, Joomla! contains easy-to-use features and it is freely available to everyone. Founded in 2005, Joomla! has become the third most popular CMS, powering over 2.5 million websites.

Joomla! CMS Turns 16, Celebrates with Long-Awaited Release of Version 4.0

Background graphics of birthday themed elements with Joomla logo

Another week, another unicorn makes its way across the windswept landscape of CMS...
OK, enough melodrama. The dust has been settling for a few days since <a href="http://www.contentful.com/" target="_blank" rel="noopener">Contentful's</a> $175 million Series F funding round, and it's time for a little reflection. No question: this is a big deal for the Berlin-based headless CMS platform, which is now sporting a valuation of around $3 billion. 
As they say in the pizza industry, that's a lotta dough.
Clearly, <a href="https://www.tigerglobal.com/">Tiger Global</a> – who led the round – sees a lot of promise in Contentful's strategic "recipe" for growth (with perhaps the promise of a public offering on the map one day?) <a href="https://www.linkedin.com/company/tidemarkcap/" target="_blank" rel="noopener">Tidemark</a> and <a href="https://www.linkedin.com/company/base10-partners/" target="_blank" rel="noopener">Base10 Partners</a> also joined Contentful's robust investment ticket, which is over twice their previous <a href="https://techcrunch.com/2020/06/17/contentful-raises-80m-series-e-round-for-its-headless-cms/">Series E round of $80 million</a>.
It goes without saying that we've seen a lot of investment activity in the CMS category over the last year. But it's the headless variety that seems to be building more traction in recent months as brands and organizations expand their content channels beyond the website layer. In early June, <a href="https://www.contentstack.com/">Contentstack</a> – another headless provider – announced a <a href="https://www.cmscritic.com/contentstack-raises-57-5-million-in-series-b-round-qa-with-ceo-neha-sampat/">$57.5 million Series B</a> infusion.
Again, a lotta dough. And a big opportunity for these growth-stage challengers in the CMS and DXP markets.
So what does this all mean for the future of CMS?
In a word: transformation.
<h2>Building on a Headless Legacy</h2>
There's no question that Contentful had a banner 2020; Tiger wouldn't have invested at a 9-figure level without some confidence around performance. But more importantly, investors bank on the vision – something that Contentful is already laying out for the market. They no longer view themselves simply as a "headless CMS" for creating omnichannel experiences, but as a content platform that thinks beyond the limitations of networks and bandwidth.
Sure, this is still grounded in the world of APIs, where apps "talk" to one another and integrate around key capabilities. As digital experiences have evolved to include a wider range of endpoints (think IoT devices, voice assistants, and more), the landscape has become more complex and disjointed.
This is where Contentful is focusing its transformation. They want to simplify the complexity and harmonize organizations by helping them deliver their digital content faster – and personalize it for the right target at the right moment.
As the name implies, Contentful’s focus has always been on content. And while building apps has often been the domain of developers, Contentful has made its product much more approachable for marketers and content strategists. As the role of the "builder" expands, their tools are becoming even more accessible to a wider range of users within an organization, from sales to customer support. This is yet another way that Contentful is transforming its value and charting a new course for CMS.
<h2>Funding the Future of Digital Experiences</h2>
According to Steve Sloan, Contentful's CEO, the latest round of financing will enable the company to accelerate its investment in both its team and technology, helping to support its growing ecosystem of customers and partners. Contentful is already trusted by over 30% of the Fortune 500, with leading brands such as Shopify, Staples, Atlassian, Electronic Arts, Chanel, Roche, and Vodafone relying on the platform to deliver content experiences.
Along with increased market penetration and a growing customer base, Contentful has gained ground with analysts – a critical indicator for success, particularly with enterprise software. Most recently, the company earned the highest score possible in the <a href="https://www.cmscritic.com/contentful-responds-to-market-shift-with-new-partner-program/" target="_blank" rel="noopener">partner ecosystem criterion</a> (along with five other criteria) in the <a href="https://www.contentful.com/resources/forrester-wave-agile-cms-2021-report/" target="_blank" rel="noopener">Forrester Wave™ Report for Agile Content Management Systems (CMSes)</a>. 
As companies re-platform to modern software stacks, they are turning to agencies and system integrators such as Accenture, Publicis Sapient, Huge, Valtech, and others to define a new generation of digital experiences. Contentful is doubling down on relationships with these leading authorities and has now built a channel ecosystem with over 300 partners. This strategy is yet another signal of their overall market maturity – and the potential to scale globally. 
<h2>What's next for Contentful – and CMS?</h2>
It's nearly impossible to read the tea leaves these days.
When Covid-19 first emerged, every economic indicator called for a long winter. But the increased demand for technology in a remote and contactless world created unprecedented opportunities across the digital industry.
<a href="https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/how%20six%20companies%20are%20using%20technology%20and%20data%20to%20transform%20themselves/the-next-normal-the-recovery-will-be-digital.pdf">According to McKinsey</a>, more than half (58%) of all global customer interactions are happening in a digital environment. Brands that intend to survive and thrive need to be able to not only deliver engaging content – but do it quickly and at scale.
While the pandemic appeared to be dissipating just two months ago, the more <a href="https://www.webmd.com/lung/news/20210726/breakthrough-cases-rising-with-delta-heres-what-that-means">recent rise of the Covid Delta variant and breakthrough cases</a> has again changed the calculus. The prolonged crisis also means the demand for digital content, from streaming services to eCommerce, will continue to grow.
Contentful's focus on both the mid-market and enterprise gives it a lot of room for growth in multiple directions. As companies continue to digitally transform and adapt to a new world, Contentful is well-positioned for whatever comes next - particularly as the role of the "builder" becomes more expansive within organizations.
At the same time, there are many headless CMS platforms entering the market – particularly around the flourishing <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/">JAMstack</a> – which is creating both competition and confusion. Additionally, many traditional CMS and DXP platforms have adopted an API strategy, creating greater commoditization and putting pressure on price. And of course, one of the most persistent challenges facing all headless CMS platforms is what <a href="https://preston.so/writing/digital-experience-orchestration-and-the-problem-of-headless-cms-preview/">Preston So</a> has written about extensively: the inability to preview content.
But Contentful might be breaking away from these limitations. By broadening their view and thinking beyond the confines of the "headless" moniker, Contentful is doing precisely what leaders do by transforming the narrative. They're laying out a vision – and if they can muster $175 million to invest in that vision, they might just deserve that unicorn status.
"We are living in a digital-first era where content makes digital experiences come alive," said Sloan.
Let's see what they can bring to life with a whole lotta dough.

What Contentful's $175M Investment Round Means for the Future of CMS

Yup. July officially marked the "dog days of summer" in the Northern Hemisphere. While many of us were melting under the malaise of record-breaking heat, the news has yet to cool off.
Seemingly, neither does <a href="https://www.theguardian.com/us-news/2021/aug/02/no-ones-invincible-fresh-mask-mandates-and-rising-delta-cases-hit-california">Covid-19 and its latest wave of hyper-contagious Delta variant</a>. The entire month was mired by headlines about hotspots and breakthrough cases that are once again challenging our world. Delta is the new version that no one wanted an upgrade to, and we're hoping for better days ahead.
But what does a prolonged Covid pandemic mean for the content and digital experience sector?
As more businesses mull the option of <a href="https://www.vox.com/recode/22583285/companies-remote-work-home-office-tsedal-neeley-harvard">never returning to a physical office</a> – and consumers keep buying their drones and toilet paper online – it's clear that digital experience technologies, from CMS to DXP to eCommerce, will continue to drive transformation across the economy.
This was evidenced by <a href="https://techcrunch.com/2021/07/28/contenful-raises-175m-from/">Contentful's announcement last week</a> that it had raised $175 million in a round led by Tiger Global – valuing the company at $3 billion. After posting a banner 2020, the headless CMS player has a mighty wind in its sails with the confidence of a major investment firm. With 600 employees and room to grown, this news also led the Berlin-based firm to <a href="https://www.denverpost.com/2021/08/03/contentful-takes-three-floors-molson-coors-former-headquarters/">secure three floors of a Denver high rise</a>, formerly occupied by Molson Coors.
If that makes you want to crack open a digital brew, you're not alone. So cheers - and enjoy the rest of our round-up.
 
<h2>Contentsquare Accelerates Machine and Deep Learning Capabilities with Acquisition of AI company Upstride</h2>
<h2><img style="max-width:768px" src="https://cmscritic.com/ms-content/uploads/2021/07/contentsquare-upstride.png" /></h2>
It's hip to be square. And with this kind of investment capital, you can take almost anything in stride.
That must have been the sentiment at <a href="https://contentsquare.com/" target="_blank">Contentsquare</a>, a digital experience analytics platform, as they announced the acquisition of <a href="https://ww2.upstride.io/" target="_blank">Upstride</a> – a Paris-based deep-tech company. Upstride's engineers will join Contentsquare's data science and Clickhouse development team in their Paris product hub to accelerate the company's ambitious AI innovation roadmap. 
As far as we know, their offices are not located in the Eiffel Tower. Or are they...
The news isn't that surprising considering that in May, Contentsquare raised <a href="https://contentsquare.com/blog/contentsquare-500m-series-e-investment/" target="_blank">$500M in Series E funding – placing them at a $2.8B valuation</a>. At this time, Contentsquare revealed its plans to further invest in AI and accelerate innovation both organically and through acquisitions. 
"AI will fundamentally reshape our digital journeys towards better and more personalized experiences," said Gary Roth, Co-Founder, and CEO of Upstride. "With trillions of user interactions analyzed daily, Contentsquare is ideally placed to lead this transformation and become one of the world's top tech companies. We are very excited about joining such an amazing company and leveraging AI to its fullest potential!" 
As Contentsquare continues to transform the way teams use behavioral data to elevate the digital experience and transform their business, the company has also been investing in digital trust – and recently cemented its leadership on digital privacy with the launch of a cookieless version of its solution.
<h2>Salesforce Completes Acquisition of Slack</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/salesforce-slack.png" />
Unicorns unite! After one of the most anticipated and gut-wrenching battles in recent M&amp;A history, Salesforce just <a href="https://www.salesforce.com/news/press-releases/2021/07/21/salesforce-slack-deal-close/" target="_blank">announced</a> that it has completed its acquisition of Slack. 
So... what happens when the world's biggest CRM and most used business messaging platform join forces? You show everyone how to navigate a pandemic. 
With the persistence of Covid languishing over the economy, businesses are still adapting to an unpredictable "normal" and continuing to rely on digital technologies to maintain continuity and drive revenue. While much has changed in the latest Delta wave, what hasn't is the need to connect people across systems, apps, and devices – from sales to collaboration. 
This acquisition crystallizes that connection and paves the wave to a more meaningful and integrated future for Salesforce. 
"We've learned over the past year that the workplace isn't snapping back to the way it was," said Bret Taylor, President and Chief Operating Officer of Salesforce. "Together, Slack and Salesforce Customer 360 will give every company in the world a single source of truth for their business and a single platform for connecting employees, customers, and partners with each other and the apps they use every day."
With the acquisition, Slack will be integrated into every Salesforce Cloud. Together with Salesforce Customer 360, Slack will provide a single source of truth for businesses – and a single platform for connecting employees, customers, and partners in one ecosystem. 
<h2>Optimizely Named a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs)</h2>
<img style="max-width:715px" src="https://cmscritic.com/ms-content/uploads/2021/07/optimizely-logo.png" />
In the DXP Game of Thrones, Optimizely <a href="https://www.optimizely.com/company/press/optimizely-named-a-leader-in-digital-experience-platforms-by-independent-research-firm/" target="_blank">announced</a> its crown as a Leader in The Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021. 
While no dragons were involved (at least to our knowledge), Optimizely – <a href="https://www.cmscritic.com/episerver-rebrands-as-optimizely-following-acquisition/" target="_blank">formerly Episerver</a> – has had a series of industry-conquering <a href="https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/episerver" target="_blank">acquisitions</a> in its rise to DXP domination. Their latest snack: Zaius, a Customer Data Platform (CDP) with key AI and ML capabilities and a decent industry footprint. Like other leading enterprise DXPs, Optimizely saw this acquisition as a necessity for addressing its critical data gap and improving its competitive posture. 
In its vendor profile, the Forrester report noted that "Optimizely has a highly acquisitive strategy as it grows beyond its content roots as Episerver. Compared with other vendors we evaluated, Optimizely shows strength in testing and optimization, digital commerce, and platform operations. It also has strength in campaign management, customer journey management, and platform certifications." 
All solid points in Optimizely's favor as the competition at the top gets heavier. 
You might recall that Optimizely was also recognized as a Leader for the second consecutive year in the <a href="https://www.cmscritic.com/key-takeaways-from-gartners-2021-magic-quadrant-for-digital-experience-platforms/" target="_blank">Gartner 2021 Magic Quadrant for Digital Experience Platforms</a>, trailing right behind Adobe and <a href="https://www.acquia.com/" target="_blank">Acquia</a>. But the Forrester report reorients the players on the chessboard, with Optimizely trailing just behind Adobe but outperforming the likes of Acquia, Sitecore, and Bloomreach.
Optimizely's platform received the highest possible scores in experience management and delivery, vision, delivery model, supporting services, and average deal size criteria. According to the Forrester report, "Reference customers told us that they like Optimizely's flexibility in their licensing model when expanding the set of sites… one reference said, 'Optimizely was very simple to get up and running — more so than other DXPs I've implemented.'"
Not a bad place to be as the race heats up.
<h2>WordPress Releases "Tatum" 5.8 </h2>
<img style="max-width:632px" src="https://cmscritic.com/ms-content/uploads/2021/07/5x8-album-1.jpg" />
There's a moment in "Kind of Blue" where Mile Davis and John Coltrane start merging into one being, completing each other's scales and echoing one another's brassy calls. Like anything in jazz, it's the improvisation – and the unexpected composition – that makes your toes tap. 
And like jazz, the latest version of WordPress attempts to bring a little more poetic soul to its code. Whether it hits the right notes is entirely up to users now.
Speaking of... WordPress <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">released its new 5.8</a> record last week. They're calling it "Tatum" in honor of Art Tatum, the prolific jazz pianist. It's now available for download or update in your WordPress dashboard. 
Last month, we talked about WordPress 5.8's Beta and the features that it was expected to deliver, such as more powerful blocks, enhanced editing capabilities, and other <a href="https://make.wordpress.org/updates/2021/01/21/big-picture-goals-2021/" target="_blank">big picture goals</a> like <a href="https://www.cmscritic.com/updates-on-wordcamp-2021-wordpress-5-8-beta-details-and-gutenberg-enhancements/" target="_blank">Full Site Editing</a>. Here are just a few of the highlights:
Manage Widgets with Blocks: The power of blocks has come to both the Block Widgets Editor and the Customizer. Now you can add blocks both in widget areas across your site and with live preview through the Customizer.
Display Posts with New Blocks and Patterns: The Query Loop Block makes it possible to display posts based on specified parameters, like a PHP loop without the code. Easily display posts from a specific category to do things like creating a portfolio or a page full of your favorite recipes.
List View: As blocks increase, patterns emerge, and content creation gets easier. As a result, new solutions are needed to make complex content easy to navigate. List View is the best way to jump between layers of content and nested blocks. Since the List View gives you an overview of all the blocks in your content, you can now navigate quickly to the precise block you need.
Edit Templates Around Posts: You can also use the familiar block editor to edit templates that hold your content. Simply activate a block theme or a theme that has opted in for this feature. Switch from editing your posts to editing your pages and back again, all while using a familiar block editor.
Global Styles and Global Settings APIs: Control the editor settings, available customization tools, and style blocks using a theme.json file in the active theme. This configuration file enables or disables features and sets default styles for both a website and blocks. 
You can see the complete list of new features and updates <a href="https://wordpress.org/news/2021/07/tatum/" target="_blank">here</a>. 
<h2>Agility CMS Announces GraphQL Support</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/agility-cms-graph-q.jpg" />
Agility CMS, an API-first headless CMS, has <a href="https://agilitycms.com/resources/posts/agility-cms-graphql" target="_blank">announced</a> the general availability of its GraphQL API, which provides users with a GraphQL Playground Interface – where they can query content from their Agility CMS Instance using a GraphQL schema based on defined content models.
"GraphQL powers modern e-commerce and digital transformation," said Jon Voigt, CEO at Agility CMS. "With this launch of GraphQL support, Agility CMS can help enterprises to build superior digital solutions with ease." 
Developed by Facebook, GraphQL has been the query language of choice for many CMSs, especially headless CMSs. GraphQL is designed to make APIs flexible, fast, precise, and developer-friendly, and it's rapidly becoming the standard for API-based data access.

CMS Monthly Recap: Salesforce Completes Acquisition of Slack, Contentsquare Accelerates ML Capabilities, and More

CMS Critic Monthly Recap image with piano background

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As headless continues to heat up, some of the leading platform providers are looking to the channel to differentiate their offerings and amplify their growth. That's certainly been the case for <a href="https://www.storyblok.com/">Storyblok</a>, which now touts over 600 solution partners worldwide.
While the North American market has remained a greenfield for the enterprise CMS, Storyblok just announced a strategic partnership with <a href="https://www.c-e.com/">Campbell Ewald</a> – an integrated advertising and marketing communications agency with offices in Detroit, Los Angeles, and New York.
Storyblok has certainly been gaining ground in a crowded field of commoditized platforms. Originally launched in 2015, the company has already managed to accrue over 51,000 users in over 130 countries, with more than 81,000 projects created on its platform in the last three years. Through this new partnership with Campbell Ewald, Storyblok aims to expand its U.S. presence and elevate its position in the headless market.
Campbell Ewald offers a wide range of strategic services, from advertising to media to content creation. Integrated digital experiences are core to their practice, and the agency plans to leverage Storyblok’s visual editor and component-based structure to drive efficiencies in their project delivery process.
“At Campbell Ewald, we value speed-to-market and efficiency," said Matt Riley, Associate Director Of Development at Campbell Ewald. "With Storyblok, we can knock out high-quality work quickly. We're excited to use it on upcoming client projects.”
Storyblok’s new and improved Partner Program is designed to provide better service practices and unlock new business opportunities on top of its CMS. Companies currently participating in the program include Portaltech Reply, Overdose, and Mediawave. According to Storyblok, the program has minimal barriers and no required waiting periods, making it easy for new partners to enroll and participate.
In addition to a Learning Centre that provides resources for sales and implementation, Storyblok's Partner Program offers up to a 10% ongoing revenue share for new customers in a monthly or annual subscription. The program also provides free unlimited staff members and development spaces for building and managing customers in one place.
<h2>Q&amp;A with Barry D'Arcy, VP of Partners at Storyblok</h2>
CMS Critic had an opportunity to connect with <a href="https://www.linkedin.com/in/barrydarcy/">Barry D'Arcy</a>, VP of Partners at Storyblok. He shared some of his views on the CMS market, the value of being headless, and what his company is excited about.
<hr />
CMS Critic (CC): The headless CMS market is growing – but so are the platform choices. What gives Storyblok a competitive edge, particularly in a competitive field where large enterprise players are consolidating and expanding their offerings?
Barry D'Arcy (BD): One of the reasons the headless CMS market is growing is because it’s evolving with the ever-growing users’ needs. In fact, Storyblok was founded as a response to the need of a CMS that was working for both developers and marketers. Some of our value propositions can be found separately with other headless CMSs, but as it stands today, we have a pretty unique offer.
Starting with our one-of-a-kind visual editor with real-time in context preview, our highly customizable Rich Text Editor and editorial workflows, and our unparalleled content model which enables users to build a smart content strategy and to gain efficiency by reusing the content entries and templates they create. When it comes to security, we guarantee safe and compliant data transfer. We use ISO 27001 compliant data centers in EU with an option for separated infrastructure (eg. Mainland China), https protocols, data encryption, two-factor authentication, and daily backups.
Storyblok was also founded on the principle that no matter the size of the business, we should be affordable. Our pricing is scalable, transparent, predictable and it’s not necessarily based on usage. When you weigh in these features and compare our offer to one of larger enterprise players, you will see they fall short. They have high profile clients because they have been longer on the market, but we are catching up.
We are quick to react to feedback and user needs. This is reflected in our reviews in terms of ease of setup, use and admin, quality of support, and ease of doing business with, which are higher than those of most market leaders.
<hr />
CC: What is the greatest challenge facing headless CMS platforms and how is Storyblok addressing it?
BD: There is a very common expression when talking about headless CMS: “headless CMS is the future”. I believe that at the moment the challenge is to make business leaders (and others) realize that the future is now. Better yet, headless CMS should be our present, now is the time to migrate from traditional systems and embrace the benefits of headless.
One way in which we address this issue at Storyblok is with an informational and educational approach. We dedicate a lot of time and resources to create content (articles, whitepapers, ebooks, presentations, etc.) about the differences between traditional and headless, to point out the benefits of headless with real case scenarios, and to prove with use-cases the changes in speed and efficiency gain after migration to headless.
At the same time, we built a portal for our partners, a learning centre with educational &amp; promotional material, white-label sales decks as well as technical implementation guides to enable faster selling. We also have a dedicated partner team that supports all these efforts. 

<hr />
CC: Your partnership with Campbell Ewald marks a new strategic focus on the U.S. market. Are agencies the primary channel for growing your partner program, or are you targeting other partner verticals?
BD: Yes, we're delighted to have a U.S. agency giant like Campbell Ewald on board as a Storyblok partner. We look forward to enabling them to build out innovative projects for their clients. This partnership is part of our strategic growth plan to enter the U.S. market more actively over the next 3-6 months. The Storyblok Partner Program is predominantly aimed at digital agencies and software development groups that are implementing CMS projects. It is our goal to onboard our partners through the delivery of best practice implementation guides and sales enablement content.
In terms of other partner verticals, we're also activating multiple technology partnerships. We're working on some exciting integrations that will support our partner network to build better with Storyblok. We already have integrations with <a href="https://lokalise.com/">Lokalise</a>, a feature-rich localization and translation management platform, and many eCommerce platforms (more coming soon).
<hr />
CC: In your release, you position Storyblok as a “future-proof CMS” for building a partner program. What makes it future-proof?
BD: Customers want a technology stack that they can live on for 4 to 5 years. Our component-based approach allows brands to scrap the traditional cycle of redoing their digital platform every few years and instead focus on continuous improvements. A headless CMS approach powered by APIs helps our partners solve their customer’s content problems while saving resources and cost. For our partners, being able to give a higher quality project delivery while also driving efficiencies in development time is a real no-brainer. This is helping agencies to grow their business with Storyblok and we're delighted to join them on this journey. 

<hr />
CC: Are you able to give us any insight on Storyblok’s future innovation? Are there any new platform features we can expect in 2021?
BD: The recent launch of our new Storyblok Partner Portal is packed with new features. One key update I'd like to mention today is our new Learning Centre. This is an educational hub for all our partners to get acquainted with Storyblok. We want to assist in developing and creating co-marketing and co-selling opportunities, to elevate our partners and ourselves, hand in hand. If you’re not a partner yet and would like to take part, you can sign up at <a href="https://www.storyblok.com/partners">storyblok.com/partners</a>.
We're also launching V2 of our application later this year which will include a fresh new UI amongst many new features for developers and content editors.
<h3>About Storyblok</h3>
Storyblok is a Headless Content Management System that provides developers with all the flexibility they need to build reliable and fast websites whilst giving content creators with no coding skills the ability to edit content independently of the developer. Thanks to the headless approach your content can not only be used for one website, which is the case if you use a monolithic CMS like WordPress. Storyblok empowers you to use your content on iOS and Android apps, as well as any other platform of choice (IoT, smartwatch, AR/VR) through Application Programming Interfaces (“APIs”).
For more information: <a href="https://www.storyblok.com/partners">https://www.storyblok.com/partners</a>
<h3>About Campbell Ewald</h3>
Campbell Ewald is a full-service, fully integrated marketing communications agency with offices in Detroit, Los Angeles, and New York. Their mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. They take pride in engaging consumers at every level of conversation. They turn consumers into advocates that carry messages across platforms. And whatever the discipline — Campbell Ewald thrivse on solving complex problems and turning big ideas into relevant communications that reach our target every day, in every medium. They have offices in Detroit, Los Angeles, and New York.
For more information: <a href="http://www.c-e.com/">www.c-e.com/</a>

Interview: Headless CMS Storyblok Expands Partner Program with U.S. Agency Campbell Ewald

The concept of a "<a href="https://www.akana.com/blog/composable-architecture">composable enterprise</a>" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the <a href="https://www.openapis.org/">open API</a>. 
Add a global pandemic, and the hyper-accelerated pace of transformation resulted in more systems "talking" to each other – and integration driving innovation. 
In the simplest terms, composable enterprises are building digital solutions that leverage the <a href="https://www.mulesoft.com/resources/api/what-is-an-api-economy#:~:text=What%20is%20the%20API%20Economy,created%20by%20differing%20software%20platforms.">API economy</a>. This means businesses are assembling their offerings together in a highly modular way – breaking down components into smaller <a href="https://microservices.io/">microservices</a> or packaged business capabilities (PBCs).
I know, I know... more acronyms. But this is a good one because PCBs are becoming a bigger deal. <a href="https://www.gartner.com/en/documents/3976170/innovation-insight-for-packaged-business-capabilities-an">According to Gartner</a>, they encapsulate the concept of composable commerce and how fixed applications are becoming a thing of the past.
And that leads us to the latest news from <a href="https://www.acquia.com/" target="_blank">Acquia</a>, a leading Drupal-based digital experience platform. They just announced major updates to their Acquia <a href="https://www.acquia.com/products/digital-experience-platform" target="_blank">Open Digital Experience Platform</a> (DXP), which is powered by their Drupal Cloud and Marketing Cloud ecosystems. By embracing a new set of component features, Acquia is advancing the composable enterprise by enabling marketers, developers, and IT operators to assemble and deploy digital experiences for every point along the customer journey.
<h2>A tale of two clouds</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/acquia-dxp.png" alt="Acquia Drupal and Marketing Cloud Diagram" />
As part of an <a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">ambitious growth plan</a>, Acquia is hanging its DXP hat on a bifurcated strategy with their Drupal Cloud and Marketing Cloud. While the former focuses on building and enhancing digital experiences, the latter provides a sandbox for personalizing and orchestrating campaigns and assets with cross-channel capabilities. 
In an age of composable enterprises, this approach is allowing businesses to focus resources while connecting data. Acquia's new version features enhancements to both of their cloud layers – each with its own composable attributes.
Acquia also announced a new <a href="https://www.acquia.com/newsroom/press-releases/acquia-launches-china-managed-services">China managed services offering</a> with in-region security and support as part of their update package. 
<h2>Drupal Cloud updates focus on scalability</h2>
Acquia's improvements to Drupal Cloud are focused on helping companies build and scale their experiences in a number of key areas. This includes enhancements to the HR and employee experience, container-based hosting, advanced search functionality, and developer support. 
"With the accelerated demand for digital experiences, businesses need to continue to scale at greater capacities and speeds," said, Kevin Cochrane, Senior Vice President of Product Marketing at Acquia. "They need to be confident that their digital infrastructure and teams are able to perform without fail no matter when or where they're needed." 
The updates to Drupal Cloud include:
<ul>
<li>Employee Experience Platform: Acquia's new <a href="https://www.acquia.com/blog/powering-digital-workplace-employee-experience-platform" target="_blank">Employee Experience Platform</a> (EXP) is an HR-centric modern intranet powered by Drupal. It combines employee systems in applications via the API framework of Acquia's Open DXP. Acquia's EXP integrates HR applications with dynamic site-building and hosting capabilities – creating a one-stop-shop for benefits and payroll, information access, discovery, cross-team collaboration, and more.</li>
</ul>
<ul>
<li>Acquia Cloud Next: Acquia made significant updates to their <a href="https://www.acquia.com/products/drupal-cloud/cloud-platform" target="_blank">Acquia Cloud Platform</a> services to create <a href="https://www.acquia.com/blog/introducing-acquia-cloud-next-kubernetes-native-drupal-hosting-platform" target="_blank">Acquia Cloud Next</a> – an enterprise-grade, Kubernetes-native Drupal hosting platform backed by Acquia's collaboration with AWS. With Acquia Cloud Next, customers benefit from the improved application and site performance along with nearly limitless storage volume, enhanced security and resiliency, and optimized resource utilization. </li>
</ul>
<ul>
<li>Fully Managed Search: Enhanced Apache <a href="https://solr.apache.org/guide/7_0/">Solr 7</a> search capabilities are now integrated into the Acquia Cloud Platform and fully managed by Acquia. Searches are faster across multiple servers and provide better results to keep site visitors engaged with content.</li>
</ul>
<ul>
<li>Acquia Cloud IDE and Developer Support: <a href="https://www.acquia.com/products/drupal-cloud/cloud-ide" target="_blank">Acquia Cloud IDE</a> improves developer productivity with a new cloud-based, fully integrated workflow between development, staging, and production environments. It provides a full stack of optimized development tools – including PHP, Composer, and Drush – readily installed and configured for a fast and simple onboarding process. As a browser-based source code editor and Drupal development stack based entirely in the cloud, Acquia Cloud IDE will help developers accelerate writing and deploying code without adding maintenance or security issues. Best-in-class support enhancements include a new <a href="https://docs.lando.dev/">Lando</a> plugin and support for both <a href="https://www.php.net/releases/8.0/en.php">PHP 8</a> and the latest version of Drupal.</li>
</ul>
<h2>Marketing Cloud gets new Unified User Interface</h2>
Enhancements to Acquia's Marketing Cloud will provide a simpler, more intuitive way for marketers to understand their business. New features are designed to help users build personalized experiences for customers and scale both operational efficiencies and smarter workflows across their organizations. 
The <a href="https://www.acquia.com/blog/acquia-marketing-cloud-introduces-new-ui-enhancements-unified-marketer-friendly-experience" target="_blank">new Unified User Interface (UI)</a> for Acquia Marketing Cloud makes it easier to leverage the combined capabilities of <a href="https://www.acquia.com/products/marketing-cloud/customer-data-platform" target="_blank">Acquia Customer Data Platform</a> (CDP), <a href="https://www.acquia.com/products/marketing-cloud/personalization" target="_blank">Acquia Personalization</a>, <a href="https://www.acquia.com/products/marketing-cloud/campaign-studio" target="_blank">Acquia Campaign Studio</a>, and <a href="https://www.acquia.com/products/marketing-cloud/campaign-factory" target="_blank">Acquia Campaign Factory</a>. The main navigation provides a single view over all Marketing Cloud solutions, supporting a streamlined workflow across teams and regions. This will allow marketers to elevate their control and visibility – and run more effective, data-driven campaigns. 
Some of the other updates to Marketing Cloud include: 
<ul>
<li>Golden Template in Campaign Factory: To help marketing teams effectively govern their campaigns across hundreds or even thousands of brands, websites, and business units, Acquia Campaign Factory is introducing a "Golden Template." This feature will enable users to change all downstream child instances across email, segments, complete campaigns, and more – saving time and accelerating updates.</li>
<li>Machine Learning Center ("ML Center" ): Acquia's new Machine Learning Center gives marketers and business leaders a dashboard that unifies all ML-driven intelligence into one view and allows marketers and business users to understand the impact of their campaigns (both online and offline). The new Metrics Launchpad dashboard provides easy-to-understand visualizations and is enabled for all Acquia CDP customers who use machine learning as part of the platform. </li>
</ul>
To learn more about Acquia's Digital Experience Platform, <a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">click </a><a href="https://www.cmscritic.com/acquia-launches-new-open-digital-experience-platform/">here</a>.
<h2>About Acquia</h2>
<a href="https://www.acquia.com/" target="_blank">Acquia</a> is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, Acquia uses adaptive intelligence to produce better business outcomes for CX leaders.

Acquia Introduces Composable Enterprise Features in Latest Version of DXP

Top Free Headless CMS Platforms

Image of man without head, hat floating above empty area would head would be. Text reads "Top Free Headless CMS"

As the U.S. heads into the Fourth of July holiday weekend, we've got some fireworks on display across the digital experience stack. 
Let's light things up with some of the biggest news we've been following this month.
 
<h2>Constant Contact to acquire SharpSpring</h2>
<img src="https://cmscritic.com/ms-content/uploads/2021/07/constant-contact-sharpspring-1.jpg" alt="Constant Contact and SharpSping logos " />
<a href="https://www.constantcontact.com/" target="_blank">Constant Contact</a>, the e-commerce focused marketing platform, announced it has signed a <a href="https://news.constantcontact.com/2021-06-22-Clearlake-Capital-and-Siris-Backed-Constant-Contact-Agrees-to-Acquire-SharpSpring" target="_blank">definitive agreement to acquire</a> SharpSpring. Backed by Clearlake Capital Group and Siris Capital, the all-cash transaction is valued at approximately $240 million.
<a href="https://sharpspring.com/" target="_blank">SharpSpring</a> is a cloud-based marketing automation platform that improves the effectiveness of marketing strategies for small businesses (SMBs). A preferred toolkit for digital agencies, SharpSpring helps generate leads, improve conversions to sales, and drive higher returns on marketing investments. 
Nearly a household name across the digital marketing community, Constant Contact is a legacy platform that provides a full suite of marketing tools catering mainly to small businesses, freelancers, and nonprofits. Constant Contact continues to be one of the most recognized services for managing email marketing campaigns but has more recently added <a href="https://www.constantcontact.com/website" target="_blank">website building features</a> and social media marketing capabilities. 
With the integration of SharpSpring, Constant Contact's users will be able to easily engage customers throughout their journey and deliver better marketing-driven results. SharpSpring also brings a layer of CRM capabilities to the mix, allowing Constant Contact to elevate and evolve the customer experience.
"Constant Contact and SharpSpring share a mission to help small businesses succeed, and this acquisition represents a powerful opportunity to combine our best-in-class email and e-commerce offerings with SharpSpring's strong suite of revenue growth and marketing automation tools," said Frank Vella, CEO at Constant Contact. "Today's Constant Contact retains the customer-first culture that defined our heritage, and I am excited to expand upon that with a commitment to innovation that will accelerate our growth and build upon the passion and agility that has made our brand a leader in digital marketing for so many years."
<h2>WP Engine launches Premier, its new enterprise WordPress platform</h2>
<img style="max-width:899px" src="https://cmscritic.com/ms-content/uploads/2021/07/wpengine-premier.png" alt="WPEngine Premier" />
<a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/" target="_blank">WPEngine</a>, a digital experience platform for WordPress, has <a href="https://wpengine.com/blog/wp-engine-launches-premier-enterprise-wordpress-platform/" target="_blank">announced</a> the launch of Premier – a new enterprise platform that delivers improved security, performance, and scalability. 
An established <a href="https://www.cmscritic.com/wp-engine-releases-worlds-first-study-of-the-wordpress-economy-cites-awe-inspiring-numbers/" target="_blank">leader in managed WordPress hosting and services</a>, WP Engine powers the top 200,000 websites by traffic, making it one of the most trusted brands on the market. Now, with the addition of Premier, the DXP will offer enterprise-grade security for WordPress – a sought-after requirement for many organizations concerned about the risks posed by WordPress. 
As part of their enterprise strategy, WP Engine completed a <a href="https://www.imperva.com/learn/data-security/soc-2-compliance/" target="_blank">SOC 2 Type II</a> examination to ensure that Premier met the highest standards of security and availability. It also features protection from unauthenticated file system access, managed web application firewall (WAF), DDoS mitigation, and encrypted global network routing.
For WP Engine customers, Premier is an island of stability in a sea of open source. The new platform boasts a 99.99% uptime SLA, a global network of data centers, managed CDN, <a href="https://wpengine.com/evercache/" target="_blank">WP Engine Evercache</a> (proprietary front-end caching), and automatic PHP and WordPress updates. This mix could have a dramatic influence on organizations as they consider modernizing and re-platforming on WordPress for enterprise applications. 
"Enterprises need more time focusing on their customers and growing their business, rather than worrying about the security and scale of the technology they use," said Lisa Box, Senior Vice President and General Manager, Enterprise for WP Engine.
To learn more about WP Engine's Premier Enterprise WordPress platform, visit the <a href="https://wpengine.com/enterprise/" target="_blank">Premier web page.</a>
<h2>Salesforce and AWS expand partnership with key integrations</h2>
<img style="max-width:770px" src="https://cmscritic.com/ms-content/uploads/2021/07/aws-salesforce.jpg" alt="AWS Salesforce logos" />
<a href="https://www.cmscritic.com/reviews/salesforce-cms-review-evolving-a-crm-powerhouse-into-a-dxp-challenger/" target="_blank">Salesforce</a>, the world's leading CRM platform – and <a href="https://www.aws.com" target="_blank">AWS</a>, the industry's undisputed champion of the cloud – <a href="https://www.salesforce.com/news/press-releases/2021/06/23/salesforce-aws-partnership-expansion/" target="_blank">announced</a> a significant expansion to their global partnership. 
While the two tech giants have had an existing relationship for some time, they are now offering an enhanced set of capabilities that will make it easier for developers to build and launch custom applications in Salesforce that natively leverage AWS services. This tighter integration will also connect data and workflows securely across both ecosystems.
Custom coding has long been a requirement for integrating AWS and Salesforce, but this expanded offering will enable customers to use both platforms seamlessly through a set of unified capabilities. The companies have also collaborated on new low-code tools to help customers build innovative applications that connect data in real-time between Salesforce applications and AWS services. 
"For more than five years, our customers have benefitted from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before," said <a href="https://www.cmscritic.com/andy-jassy-amazons-new-ceo-signals-bold-future-for-loud-and-digital-experiences/" target="_blank">Andy Jassy</a>, CEO of Amazon Web Services. "With this partnership, we are significantly simplifying developers' lives and empowering them to develop applications however they want, from wherever they want globally, at any scale."
You can read all the details of the new capabilities in the <a href="https://www.salesforce.com/news/press-releases/2021/06/23/salesforce-aws-partnership-expansion/" target="_blank">Salesforce press release</a>.
<h2>Joomla 4 RC 1 and Joomla 3.10 Alpha 8 are here</h2>
<img style="max-width:870px" src="https://cmscritic.com/ms-content/uploads/2021/07/joomla4-400-rc1.jpg" alt="Joomla 4" />
The Joomla! Project <a href="https://www.joomla.org/announcements/release-news/5839-joomla-4-rc-3-and-joomla-3-10-alpha-8-are-here.html" target="_blank">announced</a> the availability of the first <a href="https://joom.la/4rc3" target="_blank">Joomla! CMS 4.0 Release Candidate 3</a> and <a href="https://github.com/joomla/joomla-cms/releases/tag/3.10.0-alpha8" target="_blank">Joomla 3.10 Alpha 8</a>. These releases are aimed at extension and template developers so they can prepare their products for the stable release of Joomla! CMS 4.0. 
Here are a few of the standout features:
Joomla4Accessibility: Accessibility is a must with every modern digital experience, and Joomla! 4 delivers some marked improvements from the ground up. The platform aims for <a href="https://www.w3.org/" target="_blank">W3C Accessibility Guidelines</a> (WCAG) 2.0 with AA compliance – and the layout, contrast, and infrastructure all have accessibility built-in at a foundational level.
Joomla4Speed: Whether a website is focused on e-commerce or static content, speed is one of the top factors impacting conversions. With Joomla! 4, users can benefit from increased load time and performance, which can improve the overall customer experience. 
Joomla4Workflows: Combined with a number of improvements in the media manager, Joomla!'s new workflow and media manager are designed to streamline processes and help users work more efficiently with their content operations. 
Joomla4Emails: From a marketing automation perspective, Joomla! now lets you craft and deliver customized emails with its new templating system, allowing for greater control over branding and formatting.
Joomla4Search: With advanced filtering and indexing, Joomla! 4 boasts a boost to search with its enhanced capabilities.
<h2>OpenText and Hyland named "Leaders" in Content Platforms by Forrester</h2>
<img style="max-width:600px" src="https://cmscritic.com/ms-content/uploads/2021/07/forrester-wave-content-platforms-2021.gif" alt="Forrester Wave Content Platforms 2021" />
It's hard to believe that it's already Q2 of 2021. Like clockwork, Forrester has issued its quarterly Wave Report for Content Platforms, and both <a href="https://www.cmscritic.com/opentext-adds-new-content-services-to-power-modern-work-in-the-cloud/" target="_blank">OpenText</a> and <a href="https://www.hyland.com/" target="_blank">Hyland</a> are battling out the pole position with <a href="https://www.microsoft.com" target="_blank">Microsoft</a>. 
OpenText <a href="https://www.opentext.com/about/press-releases?id=D5A0D9EE2F914B948C0C0722E5F2B23B" target="_blank">announced</a> that its Extended ECM has been named a "Leader" in the <a href="https://www.opentext.com/info/ecm/forrester-wave" target="_blank">Q2 2021 Wave Report,</a> receiving the highest possible scores in the criteria of support for team or project workspaces, packaged applications, integration and interoperability, and lifecycle management.
OpenText's product strategy and focus on enterprise applications have been amplified by its multi-year cloud investment. In April, OpenText also launched its cloud-native SaaS offering, <a href="https://blogs.opentext.com/introducing-opentext-core-content/" target="_blank">Core Content</a>, built on its OT2 platform. All of this is shifting the dynamics in its favor, and Forrester is clearly taking notice – as they are only trailing Microsoft. 
Likewise, Hyland has also been <a href="https://www.hyland.com/en/learn/it-programs/forrester-wave-content-services-Q2-2021" target="_blank">named a "Leader"</a> in the report, buoyed by its cloud and innovation strategy and its vertical focus. If you recall, <a href="https://www.cmscritic.com/hyland-enters-agreement-to-acquire-nuxeo/" target="_blank">Hyland purchased Nuxeo</a> in March of this year, giving the platform some extra juice with both enterprise content management (ECM) and digital asset management (DAM) capabilities. 
Hyland is clearly driving digital transformation with a modern and forward-thinking approach, leveraging a cloud-first vision and a variety of scalable cloud offerings – including the <a href="https://www.cmscritic.com/hyland-acquires-alfresco-focuses-on-cloud-and-global-expansion-of-enterprise-cms/" target="_blank">Alfresco Digital Business Platform.</a> Additionally, Hyland is gaining ground with its wide array of options, including open platform development, low-code toolkits, and repeatable, specialized industry and departmental solutions. 
<h2>Firecrackers, anyone?</h2>
We prefer bottle rockets, but that's just us. From the entire staff at CMS Critic, we wish you a safe and happy Independence Day.

CMS Monthly Recap: WP Engine Launches Enterprise WordPress Platform, Salesforce and AWS Expand Partnership, and More

Monthly Recap with fireworks in background

<h4>In our exclusive Q&amp;A with Sanity founder and CEO Magnus Hillstead, we discuss the current state of the CMS market, the advantages of headless, and what's ahead for the structured content platform. </h4>
<hr />
After a year of hyper-accelerated digital transformation, the content world might feel a little, well… unruly.
Throughout the Covid-19 pandemic, companies feverishly raced to adapt in a contactless, eCommerce-driven economy, experiencing a decade of acceleration in a matter of months – an effect <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening">McKinsey</a> christened as "The Quickening."
At the same time, the reliance on content has exploded. Now, with billions of websites and apps floating in the ether, the task of managing dynamic content and digital experiences across a growing multitude of screens and endpoints has become nearly insurmountable.
But the aptly-named <a href="https://www.sanity.io/">Sanity</a> – a San Francisco/Oslo-based SaaS startup – is betting that their innovative platform for structured content will help bring calm to the chaos.
Today, the company announced that it has raised $39 million in Series B funding, becoming the latest venture in the <a href="https://www.cmscritic.com/tag/headless-cms/">headless CMS</a> and DXP ecosystem to acquire significant investment in recent months. In fact, they just completed their Series A in October of 2020 <a href="https://techcrunch.com/2020/10/14/sanity-a-platform-to-build-and-manage-content-flows-on-sites-raises-9-3m-from-ev-williams-threshold-and-more/">for $9.3 million</a>, codifying the confidence around their growth potential.
Over the past year, Sanity has tripled its customer base and doubled its revenues while broadening a portfolio of notable brands, including Unilever, National Geographic, Figma, and others. The company has also doubled the size of its team in the same timeframe.
<h2>A compelling stable of investors</h2>
Founded in 2018, Sanity has experienced a meteoric rise with some impressive investment. This latest round, led by <a href="https://iconiqgrowth.com/">ICONIQ Growth</a> – with additional venture capital from <a href="https://leadedge.com/">Lead Edge Capital</a>, <a href="https://threshold.vc/">Threshold Ventures</a>, <a href="https://www.heavybit.com/">Heavybit</a>, and <a href="https://allianceventure.com/">Alliance Venture</a> – brings Sanity’s total funding to a tidy $51.8 million.
It’s worth noting that ICONIQ Growth General Partner <a href="http://www.pepperspectives.com/p/about-doug-pepper.html">Doug Pepper</a> has joined the board, codifying the overall confidence in their growth potential. Pepper was the first investor in <a href="https://business.adobe.com/products/marketo/adobe-marketo.html">Marketo</a> before its acquisition by <a href="https://www.adobe.com/">Adobe</a> for $4.75 billion in 2018 and has a track record of early bets on strong B2B software players like <a href="https://www.cmscritic.com/canva-button-gives-cms-users-integrated-graphic-design-tools-for-visual-content/">Canva</a>, <a href="https://www.braze.com/">Braze</a>, <a href="https://www.datadoghq.com/">Datadog</a> and <a href="https://airtable.com/">Airtable</a>.
“Sanity has created the hero product for building innovative product experiences, with an impressive developer-oriented approach to content delivery and a personalized product experience that breaks down silos for content creators, marketing, and developer teams," said Pepper. "We're excited to support the Sanity team as they enter this next phase of growth.”
<h2>Rethinking CMS in a world of siloed data</h2>
One of the biggest challenges facing brands in the digital age is the gap between customer expectations and reality. According to <a href="https://www2.deloitte.com/si/en/pages/strategy-operations/articles/changing-consumer-digital-marketing-impact-Covid-19.html">Deloitte</a>, brands face a challenging disconnect as users access multiple touchpoints throughout the purchase experience. While 75% of customers expect consistent experiences, 58% feel like they’re communicating with a number of different divisions – and not one company.
This lack of cohesion is forcing brands to rethink the role of CMS and embrace a new philosophy around content as data. Sanity’s vision to provide structured content comes as businesses look to redefine their digital customer interactions and break the silos that exist across channels.
Sanity positions itself as a “fast-growing alternative to the traditional CMS,” uniquely treating content as data. By storing resources in their <a href="https://www.sanity.io/docs/datastore">Sanity Content Lake</a>, organizations can effectively de-silo their content – making it available for both collaboration and global distribution. By leveraging APIs, users can manage their text, images, and other media in a unified platform and build engaging digital experiences in real-time.
Sanity also enables teams to collaborate on content, design, and code in parallel, allowing them to achieve velocity and ship better products faster. Editors are also able to work more efficiently in customized editing environments built on Sanity’s open source <a href="https://www.sanity.io/docs/sanity-studio">Content Studio</a>, which developers can customize and extend with their own React components.
<h2>Q&amp;A with Magnus Hillstead</h2>
CMS Critic had an opportunity to connect with <a href="https://www.linkedin.com/in/magnushillestad/">Magnus Hillstead</a>, the founder and CEO of Sanity. He shares some of his views on the CMS market, the value of being headless, and what his company is excited about.
<hr />
CMS Critic (CC): How would you describe the overall CMS market in 2021? Where are the gaps from your perspective, and how does Sanity address them?
Magnus Hillstead (MH): In 2021, content is moving beyond websites and mobile applications. Content is reshaping into a web of information that is structured, contextual, and reusable. The CMS industry comes from a web perspective and has partly broadened out to support mobile applications. The rise of JavaScript and new web frameworks has driven a trend of improved customer experience for both marketing and eCommerce. However, as customers are increasingly getting their product experience from digital content, the requirements and opportunities for making amazing customer experiences are growing.
This creates a shift in how organizations work with content. As digital channels become integrated parts of the product experience, the CMS needs to transform to be a part of the product stack and support organizations in extending their product experiences.
We believe that the market has just seen the first increments of a much larger motion. Having content available on an API is table stakes in 2021. Mature digital organizations should require more from their content solutions. Content should no longer be stuck in HTML silos at the edge of organizations, but rather structured, shared and reused across the organization. Organizations should be able to integrate product, customer, and transaction data together with content in order to create better product experiences.
This is the gap Sanity closes. By treating content as data, we fully decouple it from design considerations. Content can be used as a single source of truth for driving product and marketing operations. Rich data models allow faithful integrations of content systems and other data sources, allowing the enrichment and decoration of the content for better customer experiences.
This is what Sanity is all about – high-fidelity data models, real-time event-driven system synchronization, and custom user interfaces for optimal content operations for modern content teams.
<hr />
CC: You mention that Sanity is an alternative to CMS. As an API-driven ecosystem, how would you say Sanity differs from headless CMS platforms?
MH: Sanity treats content as data. Content is structured and programmatically approachable for both reading and writing through real-time APIs. This enables content to be seamlessly interoperated with other sources of truth and used to better express content in context for the various applications and situations organizations communicate to their customers.
Our user interface is open source and meant to be customized and extended by the end-users. Developers can thus create the optimal content model and user interface that the organization needs, fast and with great tools for further development and iteration as their business needs develop.
In a decoupled world, all systems need to be headless, i.e. separate the presentation layer from the content platform. But being headless is not enough. Most headless CMSes are semi-monoliths with code extensions that still treat content as a situation-specific asset, integrating content and design. But they fail to treat content as data and provide a platform that centers around structured content and enables organizations to leverage a programmatic approach to content.
Sanity, therefore, stretches far beyond web content management. We provide a platform for structured content, that enables organizations to treat content as a single source of truth in any application, device, or channel.
By properly separating content from design, you avoid the typical CMS migration every time you want to iterate on your digital surface. Our content platform is meant to be iterated on as your content workflows and digital applications change, without having to rework or migrate the content itself.
<hr />
CC: Would you say Sanity is focused more on the developer as opposed to ContentOps roles, such as marketing?
MH: No, not at all. In fact, Sanity enables developers to create a content platform that bends around the organization, instead of a CMS that the organization has to bend around. This provides much better tools for working with content for the various content creators and organizers.
At Sanity, we believe in finding the general high-level description of what content management systems need to do in organizations. We then carefully express this as high-level APIs that developers can use to build optimal collaborative editing experiences.
Our solution has state-of-the-art multiplayer collaboration, social presence, and per-field rollback where you can see that someone on your team mistakenly changed the hotspot of an image last Wednesday and amend it. All made to enable content creators to collaborate seamlessly as they iterate on content and presentations.
<hr />
CC: As a content platform, how does personalization play into your strategy?
MH: Many of our customers use Sanity to personalize content for their various audiences, and most of the others have plans to do so in the near future.
The rich data models offered by the Sanity Content Lake let content strategists add personalization at exactly the level it is needed. Variants are expressed where you need them, from a single field, to sets of fields to entire documents. As such: personalization is just a special case of content variants like localization or A/B testing.
When it comes to delivering personalization to web users we see a variety of solutions that integrate well with Sanity, from Uniform to Optimizely. Sanity delivers the content and the metadata and seamlessly integrates with such solutions.
<hr />
CC: How are you leveraging AI and automation across your horizon? For example, your asset pipeline and editorial workflows appear to provide some dynamic features. Is AI playing a role here (or elsewhere)?
MH: Sanity is an ideal use case enabled by various forms of AI. As all data is structured and programmatically available, Sanity can handle content and contextual metadata that is key for enabling machine learning.
We do not develop machine learning models for our users out-of-the-box. There is a range of third-party solutions that our users can integrate into their Sanity platform and enable machine learning algorithms on text and images stored in Sanity.
We think that we are only seeing the start of these kinds of solutions and that our key value proposition is to seamlessly integrate with your solution of choice, creating a state-of-the-art platform that enables the best AI for your content.
<hr />
CC: Any innovation on the horizon that you can hint at? What are you most excited about?
MH: We’re excited about a lot of things. We’re excited about how our customers are picking up the idea of content as data and using it to break out of the CMS mode, remove internal silos, and create wider, more holistic digital experiences for their customers. They’re extending their products with digital experiences that drive customer adoption and engagement.
We believe that the world will significantly change its view on what content is and how it should be used in the organization going forward. Content should increasingly be served from a single source of truth and reused across the organization.
We also believe that the future content platform not only powers classic digital presentation layers like web and mobile, but that we will see an increasing use of our content platform as a backend to any application that needs a dynamic, versatile and scalable solution instead of having to build their own in-house.
<h2>About Sanity</h2>
Sanity treats content as data so teams can create transformative digital experiences. Developers use Sanity’s APIs to build optimal editing workflows and share content between systems to increase digital velocity. Our mission is to be the platform for all content - a single place to interconnect, store, author, collaborate, and distribute. Dual-headquartered in San Francisco and Oslo, Norway, Sanity is used by thousands of companies including Unilever, Puma, National Geographic, and Condé Nast. Sanity is backed by ICONIQ Growth, Threshold Ventures, Lead Edge Capital, Heavybit, Alliance Venture, Monochrome Capital, and prominent angel investors like Twitter and Medium co-founder Ev Williams, Netlify co-founder Matthias Biilmann, ex-CEO of Heroku Adam Gross and Vercel founder Guillermo Rauch. Learn more at <a href="http://www.sanity.io">www.sanity.io</a>.

Sanity Raises $39 Million, Focuses Growth on Content as Data for Transformative Digital Experiences

Sanity logo with image of CEO Magnus Hillstead

It's almost officially summer in the Northern Hemisphere. And while some outdoorsy types are packing their Airstreams to do a bit of camping, WordPressians made the virtual hike to <a href="https://europe.wordcamp.org/2021/" target="_blank">WordCamp Europe 2021</a> last week. 
As one of the largest community events in the WordPress ecosystem, WordCamp Europe attracted nearly <a href="https://torquemag.io/2020/06/wordcamp-europe-2020-report/">10,000 registrees from over 140 countries</a> to their first online forum in 2020 (2021 figures are not yet published, but we're anticipating even bigger numbers). Now that we're emerging from Covid, it will be interesting to see how WordCampers migrate to these meetings worldwide in 2022. 
Our staff had a chance to peruse a number of the sessions, and there were some definite standouts. One of the most interesting talks we caught was called <a href="https://europe.wordcamp.org/2021/speaker/robert-jacobi/">"Invisible CMS" by Robert Jacobi</a> (of Joomla fame). There was also a great interview with <a href="https://europe.wordcamp.org/2021/session/conversation-with-marieke-van-de-rakt-of-yoast/">Marieke van de Rakt of Yoast</a> that was timely and relevant. You can catch a lot of the content on the <a href="https://www.youtube.com/channel/UCaYQGYDpXpU4A17kxN-AgJQ">WordCamp Europe YouTube channel</a>.
During a packed schedule of fireside chats and presentations, attendees were treated to an update on WordPress 5.8, which is currently in Beta. As of right now, the current target for the final release is July 20, 2021. 
WordPress 5.8 is expected to deliver a host of new features, including more powerful blocks, enhanced editing capabilities, and other <a href="https://make.wordpress.org/updates/2021/01/21/big-picture-goals-2021/" target="_blank">big picture goals</a> like Full Site Editing – which was a focus area at WordCamp. We've covered some of the features we're expecting to see below. 
<h3>What is Full Site Editing?</h3>
OK, so <a href="https://make.wordpress.org/design/handbook/focuses/full-site-editing/">Full Site Editing</a> (FSE) may not be a game-changing new addition to WordPress, but it's another clear signal that WordPress is moving on from editing PHP templates to building websites entirely out of blocks. Full Site Editing is more akin to a "collection" of features that allows you to edit (quite literally) everything on your site. The collection isn't 100% complete, but it's a work in progress for the second phase of Gutenberg. 
FSE involves three main components: Template Editing, Block Themes, and Global Styles.
<h3>Template Editing</h3>
Page Templates are the building blocks of a WordPress site, and they’re composed using PHP. Every theme has its own custom templates such as “Single Page,” “404”, or “Header,” “Footer,” and so on. If you know some HTML and PHP, you can also edit these templates.
WordPress 5.8 is making a bold move by giving users the ability to create their own custom Page Templates by editing their theme template directly. Imagine creating templates entirely out of blocks without having to deal with PHP code. 
Don't imagine it: watch it here in this <a href="https://youtu.be/IdLGO-PzNJ0?t=8896" target="_blank">WordCamp Europe online video</a>. 
<h3>Block Themes</h3>
WordPress 5.8 features new blocks for Page Lists, Site Title, Logo, and Tagline. A powerful Query Loop block offers multiple ways to display posts and comes with new block patterns that take advantage of its flexibility and creative options.
Among the new block features, there is one notable one: the Lists View. This is a panel that can be easily toggled, allowing you see all the blocks in a list form and navigate complex blocks and patterns:
<img src="https://cmscritic.com/ms-content/uploads/2021/06/block-list-view.png" alt="Gutenberg Block List View" />
<h3>Global Styles</h3>
Global Styles extend the efforts of Full Site Editing by bringing a higher level of customization to Gutenberg and WordPress. Together, these features enable users to have improved control over aesthetics and layouts beyond the context of single Pages and Posts. Global styles also bring consistency across your website without having to edit individual blocks or pages.
For example, you can select a body background color or change the line-height of all their headings from one place. Styles added to individual blocks will still override the global styles.
The first version of Global Styles has been ported to WordPress core and will be part of the WordPress 5.8 release. Any relevant update will be posted in <a href="https://github.com/WordPress/gutenberg/issues/20331#issuecomment-848685044" target="_blank">this GitHub issue</a> on demand.
<img style="max-width:327px" src="https://cmscritic.com/ms-content/uploads/2021/06/global-styles-sidebar.png" alt="Global Styles" />
<h3>Additional Highlights in WordPress 5.8</h3>
Here are some other cool features we're expecting from 5.8: 
<ul>
<li>An all-new Widgets screen and updated Customizer, which lets you use any block in your theme’s widget areas</li>
<li>A new template editor that allows you to create custom page templates using blocks</li>
<li>Themes that can control and configure styling with a .json file, including layout configuration, block supports, color palettes, and more</li>
<li>New design tools and enhancements to existing blocks, including more color, typography, and spacing options</li>
<li>Drag and drop features for Cover backgrounds</li>
<li>Additions to block transformation options</li>
<li>The ability to embed PDFs within the File block</li>
<li>Improvements to how the editor is rendered to resemble the frontend more accurately</li>
</ul>
The new Duotone filter is a noteworthy addition to 5.8. It allows you to change the color of an image and add various effects. If you love to use filters on your photos, you’ll get a lot of use out of this:
<img src="https://cmscritic.com/ms-content/uploads/2021/06/duotone.gif" alt="Duotone Filter" />
You can read the complete list of new features on the <a href="https://wordpress.org/news/2021/06/wordpress-5-8-beta-2/" target="_blank">WordPress news release</a>.
<h2>What’s new in Gutenberg 10.8?</h2>
Gutenberg 10.8 focuses on stability and performance while also introducing enhancements to the Template Editor that enables more design tools for blocks.
<h3>More Typography Options</h3>
Gutenberg 10.8 comes with more typography editing functions, including <a href="https://github.com/WordPress/gutenberg/pull/27510" target="_blank">font-weight for the heading block</a> and <a href="https://github.com/WordPress/gutenberg/pull/27510" target="_blank">custom fonts for the List block</a>. As with other design tools, you can configure them in your theme.json file.
<img src="https://cmscritic.com/ms-content/uploads/2021/06/font-weights-edited-1.png" alt="Font weight options" />
<h3>Template Editor Enhancements</h3>
Gutenberg 10.8 also introduces a few enhancements to the Template Editor, improving the overall user experience. Now, the <a href="https://github.com/WordPress/gutenberg/pull/32037" target="_blank">title area in the Template Editor corresponds to the current post title</a>. Also, the appearance of the <a href="https://github.com/WordPress/gutenberg/pull/32042" target="_blank">template details popover</a> has been enhanced with more detailed information and an improved layout. 
<img src="https://cmscritic.com/ms-content/uploads/2021/06/template-editor-enhnancements.png" alt="Template Editor enhancements" />
You can see the complete list of new Gutenberg 10.8 features and bug fixes over <a href="https://make.wordpress.org/core/2021/06/10/whats-new-in-gutenberg-10-8-9-june/" target="_blank">here</a>.
<h3>Internet Explorer 11</h3>
Ah yes. Our update wouldn't be complete without discussing Internet Explorer. It is, as they say, the end of an era. 
Or <a href="https://www.npr.org/2021/05/22/999343673/internet-explorer-the-love-to-hate-it-web-browser-will-die-next-year#:~:text=Microsoft%20is%20officially%20pulling%20the%20plug%20on%20Internet%20Explorer%20in%20June%202022.,-Alexander%20Hassenstein%2FGetty&amp;text=Internet%20Explorer%20is%20nearing%20the,%2C%20buggy%20net%2Dsurfing%20option.">as NPR so elegantly noted</a>, it's "nearing the end of a long and slow death." 
As Microsoft continues its planned retirement of this storied browser – a journey that began 25 years ago – support for IE11 is slowly waning. While the final sunset is planned for <a href="https://blogs.windows.com/windowsexperience/2021/05/19/the-future-of-internet-explorer-on-windows-10-is-in-microsoft-edge/" target="_blank">June 15, 2022</a>, WordPress is deprecating its support for IE this year. So if you haven't already, say your goodbyes. 
<h3>More to come for WordPress in 2021</h3>
The WordCamp world is still abuzz from days of drinking the open source kool-aid, particularly in anticipation of the official 5.8 launch. 
In the meantime, if you’d like to test the new 5.8 Beta, you can install the <a href="https://wordpress.org/plugins/wordpress-beta-tester/" target="_blank">WordPress Beta Tester plugin</a> and activate it. You can find the full set of instructions on how to use the latest Beta version <a href="https://make.wordpress.org/core/handbook/testing/beta-testing/" target="_blank">here</a>. 
Like everything in the world of WP, it bears repeating that the new features like Full Site Editing are still a work in progress. After all, Rome wasn’t built in a day – and for a CMS that powers over 40 percent of the web, changes need to be carefully tested for mobile performance, security, accessibility, and so on. 
What's clear is that the various page-building plugin options for WordPress – such as <a href="https://elementor.com/">Elementor</a>, <a href="https://www.elegantthemes.com/gallery/divi/">Divi</a>, and <a href="https://www.wpbeaverbuilder.com/">Beaver Builder</a> – have ramped up the innovation and certainly inspired WordPress to improve its own block editor. It's important to remember that when Gutenberg first arrived, it was <a href="https://www.cmscritic.com/gutenberg-2-years-later-is-wordpress-better-off/" target="_blank">very green</a> and met with an abundance of criticism. WordPress is definitely listening, and working to make content editing even easier for the non-coding folk who don’t want to rely on a developer. While the editor still has a steep learning curve and is clunky in some areas, it seems that Gutenberg is heading in the right direction.
Now, forget the code and fire up your Coleman grill. It's summertime!

Updates on WordCamp 2021, WordPress 5.8 Beta Details, and Gutenberg Enhancements

Ready to drop your jaw?
<a href="https://wpengine.com/" target="_blank" rel="noopener">WP Engine</a>, a leading <a href="https://wordpress.org/" target="_blank" rel="noopener">WordPress</a> digital experience platform for websites and apps, <a href="https://wpengine.com/wordpress-economy/" target="_blank" rel="noopener">just released a comprehensive study</a> of the “WordPress Economy.”
Simply put: the numbers are staggering.
The research – which was carried out in the US, UK, and Australia – suggests that 41% of the internet is currently built on WordPress, representing over 82 million websites. It also reveals that WordPress powers 35% of the top 10,000 sites by traffic, making it the open source force behind some of the top-performing websites on the planet.
Perhaps the most mind-boggling metrics were from the financial side of the study. According to WP Engine, the economic value of WordPress is estimated to be around $597 billion. As if that wasn’t enough, the research forecasts a 6.5% increase in 2021 – bringing the total value to $636 billion.
That’s over half a trillion dollars.
WP Engine also provided some interesting context in their report. For example: if the WordPress Economy were the market cap of a company, it would rank 10th – making it one of the largest companies in the world, and in the same league as Amazon and Walmart.
And if that example wasn’t shocking enough, try this one on for size: if the WordPress economy were a country, it would rank 39th in the world based on the IMF’s GDP rankings.
<h2>Accelerating digital transformation in the digital economy</h2>
When your head stops spinning, you might ask why and how these numbers escalated to epic proportions. According to the study, the answer can (almost) be summed up in a single word: pandemic. 
According to <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever" target="_blank" rel="noopener">a study by McKinsey &amp; Company</a>, 36% of all global customer interactions in 2019 happened online – and by 2020, amid the Covid-19 pandemic, that number had ballooned to 58%. In the U.S. alone, digital interactions climbed from 41% to 65% in the same time period.
While the pandemic appears to be waning, its impact will be felt for many years to come – and a new urgency to compete on the digital playing field has become the status quo.
As noted in the WP Engine study, the businesses that pivoted to digital early in the pandemic have emerged successful, and in some cases even thrived. Thanks to flexible, open source software like WordPress, large segments of the economy – from small brick-and-mortar stores to large global brands – have adapted to meet customers’ digital behaviors and demands.
While the "gig economy" was already a well-documented phenomenon, the Covid-19 pandemic accelerated a sweeping shift to remote work. This may have contributed to the overall impact on individual incomes, which were likely elevated by higher demand for digital services. In fact, nearly half of all respondents in the study said that 25% to 100% of their personal income is represented by WordPress – and that users who work with the platform more than 15 hours a week derive 48% of their income from WordPress.
This groundswell of increased WordPress use is tied to an average income increase of 0.1% across all markets, which represents an estimated $610 million impact on the overall economy.
<h2>Understanding the scope of the WordPress study</h2>
Given the explosive growth of WordPress, WP Engine commissioned this study to better understand the breadth, reach, and potential of the ecosystem.
In partnership with research firm <a href="https://www.vansonbourne.com/" target="_blank" rel="noopener">Vanson Bourne</a> and the <a href="https://www.gold.ac.uk/institute-management-studies/" target="_blank" rel="noopener">Institute of Management Studies (IMS) at Goldsmiths University of London</a>, the research was focused on the economic value and social impact of WordPress. The respective firms conducted reviews of academic and industry literature, as well as survey-based valuations of 103 research group members, 400 businesses, and 400 WordPress end users.
The study also included a diverse group of over 100 collaborators and co-marketers representing a cross-section of the WordPress ecosystem that derive revenue from the open source platform.
Based on the results of the study, WP Engine suggests that flexibility, lower total cost of ownership (TCO), and a growing open source community are the key factors that have made WordPress the most popular choice for a wide range of users.
The broader WordPress ecosystem is also a force multiplier. With over 500 hosting providers, 11,000 themes, and 60,000 plugins, WordPress has far surpassed the scope of any other website building platform. And with a CMS market share of nearly 65%, WordPress is nearly unreachable in terms of scale; in fact, the next most-used CMS, Shopify, has only a 5.5% market share.
<h2>A Legacy of WordPress innovation</h2>
Since its launch in 2003, WordPress has grown from a humble blogging engine to the worldwide de facto standard for building and managing websites.
Along the way, WP Engine emerged as a laser-focused WordPress hosting provider, working to make the open source framework more secure, scalable, and trusted – so it can meet the challenges of the digital economy head-on.
With more than 90,000 customers, WP Engine delivers a range of features that help fortify WordPress in key gap areas, providing DDoS mitigation, dev tools, SSL/CDN, backups, and even 24/7 dedicated support.
<h2>What does this study mean for the future of WordPress?</h2>
The power and reach of WordPress is undeniable. In less than two decades, it has shaped the internet in profound ways, and this research codifies its sweeping impact.
What’s abundantly clear is how WordPress has democratized the internet for builders at every level of the market. Once the niche domain of PHP developers and independent bloggers, the platform is now trusted by leading media brands like the <a href="https://wordpress.com/notable-users/" target="_blank" rel="noopener">New York Times</a> and public sector entities like <a href="https://wordpress.org/showcase/the-white-house/" target="_blank" rel="noopener">The White House</a>.
While open source is undoubtedly one of the biggest advantages to WordPress, it remains one of its most persistent challenges. As companies wrestle with increased security requirements and heightened compliance around data privacy, WordPress struggles with risks from outdated plugins, themes, and other exploitable vulnerabilities.
When it comes to the eCommerce horizon, WordPress also faces growing headwinds from players like <a href="https://www.shopify.com/" target="_blank" rel="noopener">Shopify</a> and other services that offer complete solutions. Additionally, the wave of <a href="https://en.wikipedia.org/wiki/Headless_content_management_system" target="_blank" rel="noopener">headless CMS</a> options continues to grow, providing developers with secure and scalable choices that are more purpose-built for API and <a href="https://www.cmscritic.com/top-jamstack-static-site-generators-for-2021/" target="_blank" rel="noopener">JAMstack</a> applications.
But this is where WP Engine continues to prove its value as an industry-leading platform. Their solution provides an answer to many of the challenges that exist with WordPress, powering more than 1.5 million digital experiences with trusted, managed solutions. While competition continues to increase up and down the CMS and DXP stack, WordPress on WP Engine looks to have a very promising future ahead.
We highly recommend reading this study. But put down your drink first. These numbers are… well… intimidating.
<h2>About WP Engine</h2>
WP Engine, the WordPress technology company, provides the most relied upon and trusted brands and developer-centric WordPress products for companies and agencies of all sizes, including managed WordPress hosting, enterprise WordPress, headless WordPress, Flywheel, Local and Genesis. WP Engine’s tech innovation and award-winning WordPress experts help to power more than 1.5 million sites across 150 countries.

WP Engine Releases World’s First Study of the WordPress Economy, Cites Awe-Inspiring Numbers

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